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Back Market launches insurance for refurbished mobile devices in the UK in partnership with Wakam and i-surance (part of bolttech)

Cover extends product life and supports circular economy

U.K., 15 December 2021 – Back Market, the leading marketplace for refurbished electronic devices, has teamed up with bespoke insurer Wakam and i-surance (part of international insurtech bolttech) to launch its device insurance in the United Kingdom.

With demand for refurbished devices surging as consumers increasingly look to reduce the environmental impact of their purchases, Back Market’s UK insurance offer follows the successful launch of its device protection programme in France, Germany, Spain, Belgium, Italy and the Netherlands, providing cover for refurbished devices against everyday risks.

Fast and easy service offers hassle-free customer experience

The new insurance offered by Back Market in the UK covers refurbished mobile devices against everyday risks such as breakage, corrosion, as well as liquid damage.

Customers can make a claim very easily – 24 hours a day, 7 days a week – via a dedicated website creating a very simple and fast customer experience.

When a claim is made, priority is given to repairing the device, with simple repairs being undertaken by a local repair centre. For more complicated repairs, customers can send their device to a specialised technical centre. If the device is unrepairable, policyholders receive a voucher that can be used to purchase a replacement device on the Back Market site.

“While the refurbished tech movement is growing in the UK, many people still consider pre-loved gadgets a risk. We want to make buying refurbished tech the first choice for everyone, and believe that offering the highest quality products and industry-leading customer support is the best way to do this. Our partnership with Wakam and i-surance is part of that ongoing commitment and we’re delighted to be building on the success we’ve seen in other markets. We hope this will provide even more customers with peace of mind that their refurbished device is covered, and give people the confidence to consider swapping something ‘new’ for something that is just ‘like new’” Katy Medlock, General Manager, UK, Back Market.

“This partnership with Back Market and i-surance is one more evidence of Wakam’s ability to develop bespoke insurance products anywhere in Europe in just a few weeks. As a mission-driven company whose raison d’être is to enable impactful and transparent insurance, Wakam is particularly proud to collaborate with Back Market, a business that supports circular economy.” explained Franck Pivert, COO Revenue of Wakam.

“Our i-surance partnership with Back Market continues to go from strength to strength and we’re additionally delighted to be working with Wakam on this insurance product for refurbished mobile devices in the UK. We look forward to further enhancing the service we offer on this product to UK customers as we work towards our ambition to become the number one insurtech in Europe”, said Andrew Cons, CEO bolttech Europe.


About Back Market

Launched in 2014 by Thibaud Hug de Larauze, Quentin Le Brouster and Vianney Vaute, Back Market is the world’s leading marketplace dedicated to refurbished technology.

The company offers high quality, professionally refurbished electronic devices and appliances to customers in 16 countries (US, France, Germany, UK, Italy, Spain, Belgium, Austria, Netherlands, Portugal, Japan, Finland, Ireland, Greece, Slovakia and Sweden).

It employs a growing team of 600 people in its four offices in New York, Berlin, Paris and Bordeaux.

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