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AEON Retail partners with bolttech to offer device protection in Malaysia

AEON SAFEGUARD offers customers comprehensive device insurance with support services at all AEON Retail stores

Kuala Lumpur, 8 May, 2023 - Leading Malaysia retail brand AEON and international insurtech bolttech have partnered to launch AEON SAFEGUARD, a new, comprehensive protection programme combining device insurance and support services for all mobile devices and home appliances purchased at all 35 AEON stores nationwide.

The programme’s insurance coverage, underwritten by Tune Insurance Malaysia Berhad, protects customers’ new devices against accidental and liquid damage, as well as provides extended warranty for all insured devices. AEON SAFEGUARD is an innovative programme for customers because it extends the benefit of the device support services to the existing mobile devices and household appliances in their home, no matter where the devices were originally purchased.

AEON SAFEGUARD’s device support services include:

-- hassle-free device trade-in service for used smartphones and tablets,

-- 24/7 technical support service for usage issues,

-- 'new-in-the-market’ repair concierge service, and

-- door-to-door device pick-up and delivery service at customers’ convenience.

Low Ngai Yuen, Chief Merchandise and Marketing Officer, AEON Retail said “We’re excited to partner with bolttech, a leading insurtech, to launch this comprehensive protection bundle for our customers. AEON SAFEGUARD provides a convenient, all-in-one programme to take care of the devices that our customers love – be it their mobile phones or other appliances in their homes. This innovative new offering, that goes beyond the traditional in-store extended warranties currently seen in the market, demonstrates our commitment to meet customers’ expectations every step of the way as they enjoy a seamless customer experience with AEON.”

Baldev Singh, CEO, Southeast Asia, bolttech said “We’re thrilled to bring additional value to AEON’s customers as we partner with Malaysia’s go-to retail chain. This collaboration aligns with bolttech’s goal to create compliant device insurance and protection solutions that enhance our partners’ offerings and deliver more choice, convenience and access to protection for their customers at the point of need.”

The AEON SAFEGUARD program starts from as low as RM25 and offers protection for up to two years.

For more information about AEON SAFEGUARD, please visit the nearest AEON store.


About AEON Retail

AEON CO. (M) BHD. is a leading General Merchandise Stores (GMS) cum Supermarket chain in Malaysia, with 28 AEON Malls, 35 AEON Stores, 9 MaxValu, 65 AEON Wellness, 42 DAISO and 4 Komai-so across the country. Incorporated in 1984 in response to the Malaysian Government’s invitation to help modernise the country’s retail industry, AEON’s chain of stores strives to satisfy the ever-changing needs and desires of consumers.

AEON BiG (M) SDN. BHD. currently operates 21 hypermarkets under the trade name of ‘AEON BiG’ in Malaysia. It offers various choices with great values. The acquisition is part of the AEON Group plans to expand the business in South East Asia and further develop their Asean operations.

Guided by its ‘Customer First’ philosophy, the company’s acute understanding of the target market needs, aided by optimal product-mix, AEON surpasses consumer expectations and enhances their experience every time they shop.

In the spirit of the name AEON, which means eternity in Latin, AEON’s goal is to work together endlessly with its customers, suppliers, business partners, shareholders and the community to create a future of limitless possibilities.

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