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9 October 2026

What does it take to scale embedded insurance? 

In an interview with the Open & Embedded Insurance Observatory, Stephan Tan – bolttech’s CEO, EMEA and Group Chief Investment Officer – shares lessons from building embedded insurance partnerships with ING and BYD. Key themes from the conversation include: 

  1. Protection should fit the customer journey: The opportunity is to make relevant protection easier to access through services and channels customers already know and trust. 
  1. Partnerships need to work behind the scenes: Distributors, insurers and technology providers each bring different strengths. When they work together well, customers can access protection without having to navigate the complexity behind it. 
  1. Scale starts with the first launch: Building for multiple markets from the outset means creating a shared foundation that can still adapt to local customer needs, regulations and insurance markets. 
  1. Technology should solve real problems: The right starting point is the customer or partner need. Technology should remove complexity and support a smoother experience. 
  1. AI and data could make protection more proactive: From more natural customer interactions to better insights into risk, these capabilities can help make insurance more relevant – provided governance, privacy and trust develop alongside them. 

Read the full interview to explore how embedded insurance is evolving across banking, mobility and other customer ecosystems here.