Taiwan Mobile case study

How Taiwan Mobile and bolttech are bringing digital protection to every day moments

Helping Taiwan Mobile launched embedded digital insurance at speed and scale.

The brief

Taiwan Mobile is one of the country’s largest telecommunications providers, serve more than 10 million customers, a 30% market share. Part of the Fubon Group, Taiwan Mobile is expanding into digital services, fintech, and EV infrastructure.

To offer customers greater value and convenience, Taiwan Mobile set out to embed insurance into its key customer channels, their app and website. Taiwan Mobile’s previous insurance broker lacked the required online licensing and related digital capabilities to deliver a compliant, digital-first experience. Taiwan Mobile turned to bolttech to deliver a seamless, scalable solution that could support its ambitions for embedded protection propositions offered contextually within its customer journeys.

What we delivered

bolttech partnered with Taiwan Mobile in May 2023 to launch a compliant, white-label embedded insurance platform fully integrated into the Taiwan Mobile digital ecosystem and tailored to local market needs.

Developed a licensed, white-label digital insurance platform integrated into the Taiwan Mobile app and website

Launched with 13 travel insurance products from Taiwan Mobile Fubon Insurance, to offer a variety of coverage benefits and price points

Enabled seamless in-app purchases through Taiwan Mobile billing accounts, eliminating the need for external redirection of payments

Activated targeted campaigns using SMS, app buttons, and loyalty programme incentives

Provided end-to-end support for Taiwan Mobile team across compliance, technology, and operations.

Results

This partnership delivered a scalable embedded insurance model and marked a key step in Taiwan Mobile’s digital evolution. Taiwan Mobile is now exploring expansion into motor, scooter, and cyber insurance.

Higher conversion rates via SMS and push notifications versus other channels

35.6%

Increase in insured users over the course of 2023

12,500+

Users reached in the first year

29%

Conversion rate among registered users

Transactions completed in under three minutes within the app

What our partner has to say

“Taiwan Mobile possesses inherent advantages in the telecommunications industry, including KYC (know your customer), big data, and a database of 10 million users. With the goal of creating a comprehensive telecom financial product ecosystem, Taiwan Mobile has collaborated with international insurtech bolttech to establish this online insurance platform. Users can conveniently select suitable insurance products anytime and anywhere based on their insurance needs. Taiwan Mobile will also continue to expand the insurance product offerings to provide users with more convenient insurance choices.”

Vincent Wu

Vice President, Telecom Financial Service of Taiwan Mobile