OMRON case study

From connected health monitoring to healthier habits: OMRON’s Premium Care programme with bolttech

Helping OMRON combine connected health monitoring, personalised insights, rewards and insurance protection to encourage customers to take a more active role in managing their cardiovascular health

The brief

OMRON Healthcare Singapore wanted to extend its relationship with customers beyond the sale of connected blood pressure monitors by creating a more holistic health experience.

While connected devices provide valuable health insights, maintaining regular monitoring and long-term engagement can be challenging. OMRON wanted to create a programme that encouraged customers to monitor their blood pressure consistently, build healthier habits and unlock greater value from its connected health ecosystem. OMRON partnered with bolttech and QBE Singapore to launch Premium Care, a subscription-based programme combining connected health services, personalised insights, rewards and insurance protection.

What we delivered

bolttech worked with OMRON to design, power and manage the Premium Care programme, bringing together health monitoring, engagement and protection within a single customer experience.

Together, we delivered:

A subscription-based membership programme integrated into the OMRON Connect ecosystem

Personalised monthly blood pressure reports, helping members understand trends and progress over time

Progressive insurance protection linked to engagement milestones, including device connection, regular monitoring and blood pressure control

Rewards and incentives designed to encourage continued participation and healthy behaviours

Doorstep blood pressure monitor servicing, including device collection, maintenance and return

End-to-end management of membership, insurance and operational services through one connected experience

Results

One year after launch, OMRON evaluated the programme through an analysis of 53,553 home blood pressure readings from >250 Premium Care members, alongside data from 25,993 OMRON Connect users in Singapore. The evaluation found improved blood pressure outcomes, higher engagement with health monitoring, and an increase in monitoring frequency after members joined Premium Care.

The findings demonstrate the potential for connected health programmes to encourage more consistent monitoring and support customers in taking a more active role in managing their cardiovascular health.

4.6

4.6mmHg reduction in average systolic blood pressure among members with hypertension, from 135 mmHg to 130 mmHg

45%

of members who began outside the healthy blood pressure range achieved blood pressure control during the study period

14 days

Premium Care members measured their blood pressure on a median of 14 days per month, compared with 5.5 days among non-members

2.5x

Members monitored their blood pressure around 2.5 times more regularly than non-members

18 days

Among members with measurement history before enrolment, monitoring frequency increased from 8.7 days to 18 days per month

This represents more than a twofold increase in regular blood pressure monitoring after joining the programme

What our partner has to say

“At OMRON, our mission is to help people improve their health and reduce the risk of cardiovascular disease through better monitoring and healthier daily habits.

Premium Care has enabled us to create a more holistic customer experience that goes beyond the device by combining personalised insights, engagement and protection. The programme has shown how connected health solutions can encourage more regular monitoring and help customers take a more active role in managing their cardiovascular health.”

Alexis En

Director for Marketing and Digital Health, OMRON Healthcare Singapore