MasOrange case study

From telco to tech-enabled insurance: MasOrange’s journey with bolttech

Empowering MasOrange to embed insurance into its digital ecosystem and lead Spain’s telcoassurance market.

The brief

MasOrange, one of Spain’s leading telecommunications groups, wanted to diversify its services and deliver greater value to customers by embedding insurance into its digital ecosystem. The goal was to create new revenue streams, strengthen customer loyalty, and position MasOrange as a pioneer in telcoassurance.

While MasOrange had regulatory expertise and strong insurer relationships, it needed a technology partner to deliver a scalable, compliant, and fully digital insurance experience integrated seamlessly into its customer journeys.

What we delivered

MasOrange partnered with bolttech for its proven expertise in digital insurance distribution, speed to market, and the scalability of its SaaS platform. bolttech’s ability to integrate seamlessly into MasOrange’s ecosystem aligned perfectly with MasOrange’s strategy to diversify services and add customer value.

A fully white-labelled, compliant SaaS platform integrated into MasOrange’s digital channels and telesales operations

A fast and simple customer journey: quote to policy in minutes

Embedded insurance available across multiple MasOrange brands (Orange, Jazztel, Yoigo, etc.) and languages

Ability for customers to manage policies digitally within MasOrange’s ecosystem

A collaborative and consultative implementation process, including smooth onboarding of carriers, regulatory compliance, and ongoing optimisation

Results

Since launch, the partnership between bolttech and MasOrange has driven strong, measurable results, from higher sales and conversion to rapid channel expansion and increased digital adoption across MasOrange’s ecosystem.

20%

Increase in sales after launch

50%

Digital channel now represents nearly 50% of total sales

51%

Quote-generation rate

5.8%

End-to-end digital conversion rate, among the best-performing platforms in Spain

>55,000

Users initiated the digital purchase journey within the first year

What our partner has to say

“bolttech’s platform reinforces our role as more than a telco, delivering services that enrich daily life. It offers a fully white-labelled, transparent insurance service under the MasOrange brand, building trust and strengthening customer loyalty.

The implementation was collaborative and consultative, with bolttech tailoring the platform to our needs and ensuring smooth onboarding and compliance. Customer feedback has been overwhelmingly positive, highlighting the ease of use and seamless integration.”

Cristina García Jiménez

Director of Telco Insurance, MasOrange Spain