{"id":22317,"date":"2024-10-08T18:22:23","date_gmt":"2024-10-08T23:22:23","guid":{"rendered":"https:\/\/bolttech.io\/insights\/%e5%b5%8c%e5%85%a5%e5%bc%8f%e4%bf%9d%e9%9a%aa%e5%a6%82%e4%bd%95%e9%99%8d%e4%bd%8e%e9%81%8b%e7%87%9f%e5%95%86%e7%9a%84%e5%ae%a2%e6%88%b6%e7%8d%b2%e5%8f%96%e6%88%90%e6%9c%ac%ef%bc%9f\/"},"modified":"2024-10-08T18:22:30","modified_gmt":"2024-10-08T23:22:30","slug":"%e5%b5%8c%e5%85%a5%e5%bc%8f%e4%bf%9d%e9%9a%aa%e5%a6%82%e4%bd%95%e9%99%8d%e4%bd%8e%e9%81%8b%e7%87%9f%e5%95%86%e7%9a%84%e5%ae%a2%e6%88%b6%e7%8d%b2%e5%8f%96%e6%88%90%e6%9c%ac%ef%bc%9f","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/zh-hant\/insights\/%e5%b5%8c%e5%85%a5%e5%bc%8f%e4%bf%9d%e9%9a%aa%e5%a6%82%e4%bd%95%e9%99%8d%e4%bd%8e%e9%81%8b%e7%87%9f%e5%95%86%e7%9a%84%e5%ae%a2%e6%88%b6%e7%8d%b2%e5%8f%96%e6%88%90%e6%9c%ac%ef%bc%9f\/","title":{"rendered":"\u5d4c\u5165\u5f0f\u4fdd\u96aa\u5982\u4f55\u964d\u4f4e\u904b\u71df\u5546\u7684\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff1f"},"content":{"rendered":"\n<p>\u5ba2\u6236\u7372\u53d6\u5c0d\u65bc\u8ca1\u7522\u548c\u610f\u5916\u50b7\u5bb3\u4fdd\u96aa\u516c\u53f8\u7684\u767c\u5c55\u81f3\u95dc\u91cd\u8981\u3002\u7136\u800c\uff0c\u7372\u53d6\u65b0\u5ba2\u6236\u7684\u6210\u672c\u53ef\u80fd\u4ee4\u4eba\u751f\u754f\uff0c\u800c\u4e14\u5ba2\u6236\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u66f4\u9858\u610f\u66f4\u63db\u4fdd\u96aa\u516c\u53f8\u4ee5\u9069\u61c9\u81ea\u5df1\u3002 <\/p>\n\n<p>\u5d4c\u5165\u5f0f\u4fdd\u96aa\u63d0\u4f9b\u4e86\u4e00\u7a2e\u964d\u4f4e\u5ba2\u6236\u7372\u53d6\u6210\u672c\u548c\u63d0\u9ad8\u5fe0\u8aa0\u5ea6\u7684\u65b9\u6cd5\u3002\u901a\u904e\u7c21\u5316\u5ba2\u6236\u7372\u53d6\u548c\u4fdd\u7559\uff0c\u5d4c\u5165\u5f0f\u4fdd\u96aa\u5141\u8a31\u5728 P&amp;C \u4fdd\u96aa\u516c\u53f8\u548c\u4ed6\u5011\u6240\u670d\u52d9\u7684\u5ba2\u6236\u4e4b\u9593\u5efa\u7acb\u66f4\u6df1\u7684\u806f\u7e6b\u548c\u66f4\u597d\u7684\u9577\u671f\u95dc\u4fc2\u3002 <\/p>\n\n<h2 class=\"wp-block-heading\">\u5ba2\u6236\u7372\u53d6\u7684\u9ad8\u6210\u672c<\/h2>\n\n<p>S&amp;P Global Market Intelligence \u7684 <a href=\"https:\/\/www.spglobal.com\/marketintelligence\/en\/news-insights\/latest-news-headlines\/insurers-that-spent-the-most-on-advertising-in-2020-64864585\" target=\"_blank\" rel=\"noreferrer noopener\">Sarah Barry James \u548c Kris Elaine Figuracion<\/a> \u5beb\u9053\uff0c\u8ca1\u7522\u548c\u610f\u5916\u50b7\u5bb3\u4fdd\u96aa\u516c\u53f8\u5728 2020 \u5e74\u82b1\u8cbb\u4e86\u6578\u5341\u5104\u7f8e\u5143\u7528\u65bc\u5ee3\u544a\uff0c\u50c5 Progressive \u5c31\u82b1\u8cbb\u4e86\u8fd1 20 \u5104\u7f8e\u5143\u3002\u5ee3\u544a\u53ea\u662f\u7372\u53d6\u65b0\u5ba2\u6236\u7e3d\u6210\u672c\u7684\u4e00\u90e8\u5206\u3002 <\/p>\n\n<p>\u4fdd\u96aa\u696d\u662f\u6240\u6709\u884c\u696d\u4e2d\u4f30\u8a08\u5ba2\u6236\u7372\u53d6\u6210\u672c\u6700\u9ad8\u7684\u884c\u696d\u4e4b\u4e00\u3002\u5728\u6240\u6709\u884c\u696d\u4e2d\uff0c\u7372\u53d6\u65b0\u5ba2\u6236\u7684\u4f30\u8a08\u6210\u672c\u662f\u7559\u4f4f\u73fe\u6709\u5ba2\u6236\u7684\u4e94\u500d\u3002\u7136\u800c\uff0c\u5728\u4fdd\u96aa\u9818\u57df\uff0c\u7372\u5ba2\u7684\u6210\u672c\u662f\u7559\u5b58\u7387\u7684 7 \u5230 9 \u500d\u2014\u2014\u6bcf\u500b\u5ba2\u6236\u5728 487 \u5230 900 \u7f8e\u5143\u4e4b\u9593\uff0cKin Insurance \u7684\u806f\u5408\u5275\u59cb\u4eba\u517c\u9996\u5e2d\u57f7\u884c\u5b98 <a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2020\/01\/02\/customer-acquisition-the-most-important-lever-for-disruption\/?sh=58dda8804e80\" target=\"_blank\" rel=\"noreferrer noopener\">Sean Harper<\/a> \u5beb\u9053\u3002\u8aaa\u670d\u65b0\u5ba2\u6236\u8cfc\u8cb7\u4fdd\u96aa\u7684\u6210\u672c\u5f88\u9ad8\u3002   <\/p>\n\n<p>\u5ba2\u6236\u7372\u53d6\u6210\u672c \uff08CAC\uff09 \u5c0d\u904b\u71df\u5546\u7684\u5e95\u7dda\u6709\u76f4\u63a5\u5f71\u97ff\u3002\u5f15\u5165\u65b0\u5ba2\u6236\u7684\u6210\u672c\u8d8a\u9ad8\uff0c\u5ba2\u6236\u9700\u8981\u82b1\u8cbb\u7684\u5c31\u8d8a\u591a\uff0c\u9700\u8981\u7dad\u6301\u7684\u95dc\u4fc2\u5c31\u8d8a\u9577\uff0c\u624d\u80fd\u4f7f\u6536\u8cfc\u6210\u70ba\u4fdd\u96aa\u516c\u53f8\u7684\u51c8\u6536\u76ca\u3002\u5728\u4fdd\u96aa\u5ba2\u6236\u9078\u64c7\u548c\u79fb\u52d5\u6027\u7684\u6642\u4ee3\uff0c\u89e3\u6c7a\u5ba2\u6236\u7372\u53d6\u6210\u672c\u554f\u984c\u53ef\u80fd\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u66f4\u52a0\u8271\u5de8\u3002  <\/p>\n\n<p>\u7531\u65bc\u5ba2\u6236\u7372\u53d6\u6210\u672c\u8207\u5e95\u7dda\u5bc6\u5207\u76f8\u95dc\uff0c\u56e0\u6b64\u89e3\u6c7a\u9019\u4e9b\u6210\u672c\u5c0d\u4fdd\u96aa\u516c\u53f8\u7684\u696d\u52d9\u76ee\u6a19\u5177\u6709\u6df1\u9060\u5f71\u97ff\u3002\u201c\u964d\u4f4e CAC \u610f\u5473\u8457\u4f01\u696d\u53ef\u4ee5\u66f4\u6709\u6548\u5730\u82b1\u9322\uff0c\u4e26\u4e14\u61c9\u8a72\u770b\u5230\u66f4\u9ad8\u7684\u7e3d\u5229\u6f64\u56de\u5831\uff0c\u201d\u5354\u4f5c\u6280\u8853\u4f9b\u61c9\u5546 Owl Labs \u7684\u7522\u54c1\u71df\u92b7\u7d93\u7406 <a href=\"https:\/\/blog.hubspot.com\/service\/what-does-cac-stand-for?__hstc=103362207.8432e18fe1b4e270bd8d783f6794e506.1724072077526.1724252449792.1724256511253.9&amp;__hssc=103362207.12.1725274883906&amp;__hsfp=3405490495\" target=\"_blank\" rel=\"noreferrer noopener\">Sophia Bernazzani<\/a> \u5beb\u9053\u3002 <\/p>\n\n<p>\u9ad8\u6602\u7684\u8cfc\u7f6e\u6210\u672c\u6703\u8f49\u5ac1\u7d66\u5ba2\u6236\u3002\u6839\u64da\u7814\u7a76\u4eba\u54e1 <a href=\"https:\/\/digitalcommons.kennesaw.edu\/cgi\/viewcontent.cgi?article=1822&amp;context=ajis\" target=\"_blank\" rel=\"noreferrer noopener\">Craig Paul Pillay \u548c James Kariuki Njenga<\/a> 2021 \u5e74 4 \u6708\u7684\u4e00\u9805\u7814\u7a76\uff0c\u5373\u4f7f\u5728\u4f5c\u70ba\u6578\u4f4d\u5275\u65b0\u8005\u7684\u8ca1\u7522\u4fdd\u96aa\u516c\u53f8\u4e2d\uff0c\u5c0d\u4f4e\u6548\u696d\u52d9\u65b9\u6cd5\u7684\u4f9d\u8cf4\u4ecd\u7136\u6bd4\u6bd4\u7686\u662f\u3002\u627f\u904b\u5546\u6548\u7387\u4f4e\u4e0b\u53ef\u80fd\u53cd\u6620\u5728\u5ba2\u6236\u652f\u4ed8\u7684\u66f4\u9ad8\u8cbb\u7387\u4e0a\u3002\u7576\u9019\u7a2e\u4e0d\u5e73\u8861\u64f4\u5927\u6642\uff0c\u5ba2\u6236\u958b\u59cb\u8cea\u7591\u4ed6\u5011\u7684\u4fdd\u96aa\u7bc4\u570d\u6240\u63d0\u4f9b\u7684\u50f9\u503c\u3002\u4ed6\u5011\u53ef\u80fd\u6703\u5f9e\u4e0d\u540c\u7684\u904b\u71df\u5546\u90a3\u88e1\u5c0b\u6c42\u4fdd\u96aa\uff0c\u8feb\u4f7f\u904b\u71df\u5546\u518d\u6b21\u8f49\u5411\u5ba2\u6236\u7372\u53d6\uff0c\u5f9e\u800c\u52a0\u5287\u4e86\u554f\u984c\u3002    <\/p>\n\n<p>\u4e0d\u50c5\u5ba2\u6236\u7372\u53d6\u6210\u672c\u9ad8\u6602\uff0c\u800c\u4e14\u7531\u65bc\u7121\u6cd5\u63d0\u4f9b\u5ba2\u6236\u771f\u6b63\u9700\u8981\u7684\u8986\u84cb\u7bc4\u570d\uff0c\u5b83\u5f80\u5f80\u6548\u7387\u4f4e\u4e0b\u3002IBM \u5546\u696d\u50f9\u503c\u7814\u7a76\u9662\u4f30\u8a08\uff0c\u5ba2\u6236\u9700\u8981\u7684\u4fdd\u96aa\u7bc4\u570d\u8207\u76ee\u524d\u5168\u7403\u6709\u6548\u7684\u4fdd\u96aa\u7bc4\u570d\u4e4b\u9593\u5b58\u57281.2\u842c\u5104\u7f8e\u5143\u7684\u7f3a\u53e3\u3002\u201c\u586b\u5145 [this gap] \u5c07\u9700\u8981\u66f4\u654f\u611f\u3001\u66f4\u900f\u660e\u4e14\u66f4\u5be6\u60e0\u7684\u4fdd\u96aa\u2014\u2014\u66f4\u4e0d\u7528\u8aaa\u66f4\u6613\u65bc\u4f7f\u7528\u548c\u8cfc\u8cb7\u4e86\uff0c\u201d <a href=\"https:\/\/www.ibm.com\/thought-leadership\/institute-business-value\/report\/embedded-insurance\" target=\"_blank\" rel=\"noreferrer noopener\">bolttech \u7684 Rob Bauer \u548c IBM \u7684 Yoann Michaux \u548c Mark McLaughlin<\/a> \u5beb\u9053\u3002\u5d4c\u5165\u5f0f\u4fdd\u96aa\u7b26\u5408\u9019\u4e00\u63cf\u8ff0\uff0c\u4f7f\u5176\u6210\u70ba\u63d0\u9ad8\u627f\u4fdd\u7bc4\u570d\u548c\u964d\u4f4e\u6210\u672c\u7684\u6709\u524d\u9014\u7684\u9078\u64c7\u3002   <\/p>\n\n<p>\u5d4c\u5165\u5f0f\u4fdd\u96aa\u53ef\u4ee5\u8aac\u660e\u586b\u88dc\u4fdd\u96aa\u7f3a\u53e3\uff0c\u540c\u6642\u63d0\u9ad8\u5ba2\u6236\u7372\u53d6\u8cc7\u6e90\u7684\u6548\u7387\u3002\u5d4c\u5165\u5f0f\u4fdd\u96aa\u70ba\u4fdd\u96aa\u516c\u53f8\u63d0\u4f9b\u4e86\u4e00\u7a2e\u76f4\u63a5\u89e3\u6c7a\u5176\u5e95\u7dda\u554f\u984c\u7684\u65b9\u6cd5\uff0c\u540c\u6642\u4e5f\u63d0\u4f9b\u4e86\u5ba2\u6236\u671f\u671b\u7684\u7c21\u5316\u3001\u500b\u4eba\u5316\u7684\u4fdd\u96aa\u9ad4\u9a57\u3002 <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/travel-agency-consultation-1024x684.jpg\" alt=\"&#x958B;&#x6717;&#x512A;&#x96C5; &#x5973;&#x9867;&#x5BA2; &#x7576;&#x65C5;&#x884C;&#x793E;&#x516C;&#x53F8;&#x7D93;&#x7406;&#x5973;&#x58EB;&#x4F7F;&#x7528;&#x79FB;&#x52D5;&#x5E73;&#x677F;&#x96FB;&#x8166;&#x986F;&#x793A;&#x5979;&#x7279;&#x50F9;&#x6642;&#x611F;&#x5230;&#x9AD8;&#x8208;\" class=\"wp-image-10934\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/travel-agency-consultation-1024x684.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/travel-agency-consultation-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/travel-agency-consultation-768x513.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/travel-agency-consultation.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u5728\u5ba2\u6236\u6240\u5728\u7684\u5730\u65b9\u8207\u4ed6\u5011\u6703\u9762<\/h2>\n\n<p>\u6578\u5b57\u5316\u8f49\u578b\u662f\u4fdd\u96aa\u516c\u53f8\u7576\u524d\u7684\u65e5\u5e38\u73fe\u5be6\u3002\u901a\u904e\u6578\u4f4d\u7ba1\u9053\uff08\u5305\u62ec\u4f7f\u7528\u5d4c\u5165\u5f0f\u4fdd\u96aa\uff09\u6539\u5584\u5ba2\u6236\u9ad4\u9a57\u4ecd\u6709\u5f88\u5927\u7a7a\u9593\u3002 <\/p>\n\n<p>\u5927\u591a\u6578\u4fdd\u96aa\u516c\u53f8\u90fd\u6709\u57fa\u672c\u7684\u5728\u7dda\u696d\u52d9\u3002\u7136\u800c\uff0c\u201c\u5f88\u5c11\u6709\u516c\u53f8\u901a\u904e\u6578\u5b57\u6280\u8853\u63d0\u4f9b\u986f\u8457\u6539\u9032\u3001\u9ad8\u5ea6\u500b\u6027\u5316\u7684\u6574\u9ad4\u9ad4\u9a57\uff0c\u201d\u7814\u7a76\u548c\u8aee\u8a62\u516c\u53f8 Corporate Insight \u7684\u7e3d\u88c1 <a href=\"https:\/\/www.jdpower.com\/business\/press-releases\/2021-us-insurance-digital-experience-study\" target=\"_blank\" rel=\"noreferrer noopener\">Michael Ellison<\/a> \u6307\u51fa\u3002\u5d4c\u5165\u5f0f\u4fdd\u96aa\u662f\u5728\u5ba2\u6236\u65c5\u7a0b\u4e2d\u6700\u9700\u8981\u7684\u6642\u523b\u70ba\u5ba2\u6236\u63d0\u4f9b\u500b\u4eba\u5316\u9ad4\u9a57\u7684\u4e00\u7a2e\u65b9\u5f0f\u3002  <\/p>\n\n<p>\u5d4c\u5165\u5f0f\u4fdd\u96aa\u5c07\u4fdd\u96aa\u8207\u8cfc\u8cb7\u9700\u8981\u4fdd\u96aa\u7684\u7522\u54c1\u6216\u670d\u52d9\u6346\u7d81\u5728\u4e00\u8d77\u3002\u4f8b\u5982\uff0c\u6c7d\u8eca\u4fdd\u96aa\u53ef\u80fd\u5305\u542b\u5728\u8eca\u8f1b\u7684\u8cfc\u8cb7\u50f9\u683c\u4e2d\uff0c\u6216\u8005\u65c5\u884c\u4fdd\u96aa\u53ef\u80fd\u662f\u8cfc\u8cb7\u6a5f\u7968\u7684\u4e00\u90e8\u5206\u3002 <\/p>\n\n<p>\u5c0d\u65bc\u5ba2\u6236\u4f86\u8aaa\uff0c\u5d4c\u5165\u5f0f\u4fdd\u96aa\u7684\u50f9\u503c\u5728\u65bc\u5176\u6613\u7528\u6027\u3002\u9664\u975e\u9700\u8981\uff0c\u5426\u5247\u8a31\u591a\u5ba2\u6236\u4e0d\u6703\u7279\u610f\u70ba\u65b0\u8cfc\u8cb7\u5c0b\u627e\u55ae\u7368\u7684\u4fdd\u96aa\u3002\u201c\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u539f\u751f\u5d4c\u5165\u7684\u4fdd\u96aa\u7522\u54c1\u4f7f\u5ba2\u6236\u80fd\u5920\u4ee5\u524d\u6240\u672a\u6709\u7684\u4f4e\uff08\u751a\u81f3\u6c92\u6709\uff09\u53c3\u8207\u5ea6\u4fdd\u8b77\u81ea\u5df1\u548c\u4ed6\u5011\u7684\u8ca1\u7522\u514d\u53d7\u672a\u6295\u4fdd\u7684\u640d\u5931\uff0c\u201dBaloise Group \u6230\u7565\u98a8\u96aa\u548c\u5275\u696d\u5075\u5bdf\u7e3d\u76e3 <a href=\"https:\/\/www.baloise.com\/en\/home\/news-stories\/news\/blog\/2019\/why-embedded-insurance-is-a-game-changer-for-insurers-and-their-customers.html\" target=\"_blank\" rel=\"noreferrer noopener\">Sibylle Fischer<\/a> \u5beb\u9053\u3002\u7d50\u679c\u662f\u8b93\u5ba2\u6236\u66f4\u52a0\u5b89\u5fc3\uff0c\u4e26\u63d0\u9ad8\u4e86\u5c0d\u4fdd\u96aa\u7684\u91cd\u8996\u7a0b\u5ea6\u3002   <\/p>\n\n<p>\u5c0d\u65bc\u4fdd\u96aa\u516c\u53f8\u4f86\u8aaa\uff0c\u5d4c\u5165\u5f0f\u4fdd\u96aa\u89e3\u6c7a\u4e86\u5ba2\u6236\u7372\u53d6\u7684\u53e6\u4e00\u500b\u96b1\u85cf\u6210\u672c\uff1a\u65b0\u5ba2\u6236\u5165\u8077\u7684\u6210\u672c\u3002\u5ba2\u6236\u5f15\u5c0e\u548c\u5be6\u65bd\u5e73\u81fa GuideCX \u7684\u5275\u59cb\u4eba\u517c\u9996\u5e2d\u57f7\u884c\u5b98 <a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2021\/07\/21\/customer-acquisition-costs-often-dont-include-customer-onboarding-expenses-but-they-should\/\" target=\"_blank\" rel=\"noreferrer noopener\">Peter Ord<\/a> \u5beb\u9053\uff0c\u5f15\u5c0e\u5c0d\u65bc\u63d0\u4f9b\u5ba2\u6236\u60f3\u8981\u7684\u500b\u4eba\u5316\u670d\u52d9\u81f3\u95dc\u91cd\u8981\uff0c\u4f46\u92b7\u552e\u5718\u968a\u7d93\u5e38\u5ffd\u8996\u5b83\u3002 <\/p>\n\n<p>\u5d4c\u5165\u5f0f\u4fdd\u96aa\u901a\u904e\u6536\u96c6\u57fa\u672c\u8cc7\u8a0a\u4f75\u70ba\u5ba2\u6236\u63a8\u51fa\u4fdd\u96aa\u4f86\u555f\u52d5\u5f15\u5c0e\u6d41\u7a0b\u3002\u6709\u4e86\u9019\u4e9b\u521d\u59cb\u8cc7\u8a0a\uff0c\u4fdd\u96aa\u516c\u53f8\u548c\u4ee3\u7406\u4eba\u5c31\u53ef\u4ee5\u6df1\u5165\u5230\u5411\u5ba2\u6236\u4ecb\u7d39\u4fdd\u55ae\u50f9\u503c\u548c\u53ef\u7528\u5176\u4ed6\u4fdd\u96aa\u9078\u9805\u7684\u5de5\u4f5c\u4e2d\u3002 <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/buying-a-car-1024x683.jpg\" alt=\"&#x5E74;&#x8F15;&#x592B;&#x5A66;&#x5728;&#x8ECA;&#x5C55;&#x4E0A;&#x9760;&#x5728;&#x4ED6;&#x5011;&#x7684;&#x65B0;&#x8ECA;&#x4E0A;\" class=\"wp-image-10924\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/buying-a-car-1024x683.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/buying-a-car-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/buying-a-car-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/buying-a-car.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u8b93\u5d4c\u5165\u5f0f\u4fdd\u96aa\u70ba\u5ba2\u6236\u548c\u4fdd\u96aa\u516c\u53f8\u670d\u52d9<\/h2>\n\n<p>\u5ba2\u6236\u7372\u53d6\u7684\u6210\u672c\u4e0d\u50c5\u50c5\u7531\u904b\u71df\u5546\u627f\u64d4\u3002\u4fdd\u96aa\u4ee3\u7406\u4eba\u9084\u52aa\u529b\u61c9\u5c0d\u5c07\u6f5b\u5728\u5ba2\u6236\u8f49\u5316\u70ba\u5ba2\u6236\u7684\u9ad8\u6210\u672c\u3002 <\/p>\n\n<p>\u5c0d\u65bc\u4ee3\u7406\u5546\u4f86\u8aaa\uff0c\u5f88\u96e3\u770b\u5230\u65b0\u5ba2\u6236\u7684\u5165\u8077\u6548\u679c\u5982\u4f55\uff0c\u56e0\u70ba\u6210\u672c\u901a\u5e38\u662f\u7acb\u7aff\u898b\u5f71\u7684\uff0c\u4f46\u9019\u7a2e\u95dc\u4fc2\u7684\u50f9\u503c\u53ea\u6703\u96a8\u8457\u6642\u9593\u7684\u63a8\u79fb\u800c\u986f\u73fe\u3002Rocket Referrals \u7684\u806f\u5408\u5275\u59cb\u4eba <a href=\"https:\/\/www.propertycasualty360.com\/2021\/02\/19\/how-insurance-agents-can-reduce-customer-acquisition-costs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Carl Maerz<\/a> \u5beb\u9053\uff0c\u932f\u904e\u5efa\u7acb\u95dc\u4fc2\u50f9\u503c\u7684\u4ee3\u7406\u6709\u53ef\u80fd\u5728\u5ba2\u6236\u7372\u53d6\u4e0a\u82b1\u8cbb\u8d8a\u4f86\u8d8a\u591a\u7684\u91d1\u9322\u548c\u6642\u9593\uff0c\u4f46\u6c92\u6709\u4efb\u4f55\u597d\u8655\u3002 <\/p>\n\n<p>\u5d4c\u5165\u5f0f\u4fdd\u96aa\u901a\u904e\u964d\u4f4e\u8207\u65b0\u5ba2\u6236\u5efa\u7acb\u806f\u7e6b\u7684\u6642\u9593\u548c\u91d1\u9322\u6210\u672c\u4f86\u5e6b\u52a9\u9019\u4e9b\u5ea7\u5e2d\u3002\u96a8\u8457\u6536\u8cfc\u7684\u7d50\u675f\uff0c\u4ee3\u7406\u5546\u53ef\u4ee5\u76f4\u63a5\u8207\u65b0\u5ba2\u6236\u5efa\u7acb\u95dc\u4fc2\u3002 <\/p>\n\n<p>\u5d4c\u5165\u5f0f\u4fdd\u96aa\u9084\u53ef\u4ee5\u5e6b\u52a9\u89e3\u6c7a\u5ba2\u6236\u6700\u5927\u7684\u7665\u7d50\u4e4b\u4e00\uff1a\u4fdd\u96aa\u884c\u696d\u9577\u671f\u7f3a\u4e4f\u4fe1\u4efb\u3002<\/p>\n\n<p>\u5ba2\u6236\u8a8d\u8b58\u5230\u4fdd\u96aa\u7bc4\u570d\u7684\u50f9\u503c\u3002\u5728 2019 \u5e74\u7684\u4e00\u9805\u7814\u7a76\u4e2d\uff0c62% \u7684\u53d7\u8a2a\u4fdd\u96aa\u5ba2\u6236\u8868\u793a\uff0c\u4ed6\u5011\u767c\u73fe\u4fdd\u96aa\u5728\u9762\u5c0d\u98a8\u96aa\u6642\u8b93\u4eba\u9ad8\u6795\u7121\u6182\uff0c\u65e5\u5167\u74e6\u5354\u6703\u526f\u8463\u4e8b\u7e3d\u7d93\u7406\u517c\u7814\u7a76\u548c\u5c55\u671b\u4e3b\u7ba1 <a href=\"https:\/\/www.genevaassociation.org\/sites\/default\/files\/research-topics-document-type\/pdf_public\/underinsurance_in_mature_economies_web.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Kai-Uwe Schanz<\/a> \u5beb\u9053\u300261% \u7684\u53d7\u8a2a\u8005\u8a8d\u70ba\u4fdd\u96aa\u516c\u53f8\u63d0\u4f9b\u4e86\u300c\u4e00\u9805\u91cd\u8981\u7684\u670d\u52d9\u300d \uff0c57% \u7684\u53d7\u8a2a\u8005\u8a8d\u70ba\u300c\u8cfc\u8cb7\u4fdd\u96aa\u7522\u54c1\u662f\u660e\u667a\u4e14\u8ca0\u8cac\u4efb\u7684\u300d\u3002  <\/p>\n\n<p>\u5118\u7ba1\u5ba2\u6236\u8a8d\u8b58\u5230\u4fdd\u96aa\u5177\u6709\u50f9\u503c\uff0c\u4f46\u4ed6\u5011\u901a\u5e38\u8a8d\u70ba\u4fdd\u96aa\u516c\u53f8\u503c\u5f97\u4fe1\u8cf4\u3002\u4f8b\u5982\uff0c\u5728 <a href=\"https:\/\/www.eptica.com\/sites\/default\/files\/uploads\/study\/eptica-insurance-digital-cx-2019-infographic.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">2019 \u5e74 Eptica Insurance \u6578\u4f4d\u4fe1\u4efb\u7814\u7a76\u4e2d<\/a>\uff0c\u53ea\u6709 3% \u7684\u53d7\u8a2a\u8005\u8a8d\u70ba\u82f1\u570b\u4fdd\u96aa\u516c\u53f8\u503c\u5f97\u4fe1\u8cf4\u3002 <\/p>\n\n<p>\u7136\u800c\uff0c\u5373\u4f7f\u5728\u9019\u88e1\uff0c\u5d4c\u5165\u5f0f\u4fdd\u96aa\u4e5f\u5e36\u4f86\u4e86\u5e0c\u671b\u3002Eptica \u7814\u7a76\u767c\u73fe\uff0c63% \u7684\u53d7\u8a2a\u8005\u8868\u793a\uff0c\u300c\u7c21\u55ae\u7121\u7e2b\u7684\u670d\u52d9\u300d\u4f7f\u4ed6\u5011\u66f4\u6709\u53ef\u80fd\u4fe1\u4efb\u54c1\u724c\u3002\u5c07\u5d4c\u5165\u5f0f\u4fdd\u96aa\u7684\u7c21\u55ae\u6027\u8207\u5ba2\u6236\u901a\u904e\u8cfc\u8cb7\u4fdd\u96aa\u4f86\u505a\u8ca0\u8cac\u4efb\u7684\u4e8b\u60c5\u7684\u611f\u89ba\u76f8\u7d50\u5408\uff0c\u53ef\u4ee5\u5e6b\u52a9\u589e\u5f37\u5ba2\u6236\u4fe1\u5fc3\uff0c\u540c\u6642\u964d\u4f4e\u8cfc\u7f6e\u6210\u672c\u3002  <\/p>\n\n<p>\u5c0b\u6c42\u63a1\u7528\u5d4c\u5165\u5f0f\u4fdd\u96aa\u7684\u4fdd\u96aa\u516c\u53f8\u9700\u8981\u9996\u5148\u5be9\u8996\u81ea\u5df1\u7684\u6280\u8853\u80fd\u529b\u3002\u4fdd\u96aa\u516c\u53f8\u5c07\u9700\u8981\u5728\u6578\u5b57\u74b0\u5883\u4e2d\u7121\u7e2b\u5de5\u4f5c\u7684\u5e73\u81fa\u548c\u5de5\u5177\uff0c\u4ee5\u53ca\u6355\u7372\u3001\u5b58\u5132\u3001\u4fdd\u8b77\u548c\u5206\u6790\u6578\u64da\u7684\u6700\u65b0\u65b9\u6cd5\uff0cInsTech London \u7684\u7814\u7a76\u4eba\u54e1 <a href=\"https:\/\/mvvsp1.5gcdn.net\/118a22f41220439bac35f8ed3a8bc7c0\" target=\"_blank\" rel=\"noreferrer noopener\">Robin Merttens<\/a> \u5beb\u9053\u3002 <\/p>\n\n<p>\u50b3\u7d71\u4e0a\uff0c\u5ba2\u6236\u7372\u53d6\u662f P&amp;C \u5ba2\u6236\u65c5\u7a0b\u4e2d\u6700\u4ee4\u4eba\u751f\u754f\u7684\u90e8\u5206\u4e4b\u4e00\u3002\u5d4c\u5165\u5f0f\u4fdd\u96aa\u4f7f\u5efa\u7acb\u4fdd\u96aa\u516c\u53f8\u8207\u5ba2\u6236\u7684\u95dc\u4fc2\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u66f4\u5bb9\u6613\u3002\u901a\u904e\u63a1\u7528\u5d4c\u5165\u5f0f\u4fdd\u96aa\uff0c\u8ca1\u7522\u548c\u610f\u5916\u96aa\u904b\u71df\u5546\u53ef\u4ee5\u5c07\u4ed6\u5011\u7684\u91cd\u9ede\u5f9e\u5ba2\u6236\u7372\u53d6\u8f49\u79fb\u5230\u89e3\u6c7a\u98a8\u96aa\u3001\u63d0\u4f9b\u91cf\u8eab\u5b9a\u88fd\u7684\u4fdd\u96aa\u548c\u5efa\u7acb\u9577\u671f\u7684\u5ba2\u6236\u95dc\u4fc2\u3002  <\/p>\n\n<p><em>\u5716\u7247\u4f86\u81ea\uff1ajulief514\/\u00a9123RF.com\u3001primagefactory\/\u00a9123RF.com\u3001georgerudy\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5ba2\u6236\u7372\u53d6\u5c0d\u65bc\u8ca1\u7522\u548c\u610f\u5916\u50b7\u5bb3\u4fdd\u96aa\u516c\u53f8\u7684\u767c\u5c55\u81f3\u95dc\u91cd\u8981\u3002\u7136\u800c\uff0c\u7372\u53d6\u65b0\u5ba2\u6236\u7684\u6210\u672c\u53ef\u80fd\u4ee4\u4eba\u751f\u754f\uff0c\u800c\u4e14\u5ba2\u6236\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd [&hellip;]<\/p>\n","protected":false},"featured_media":10946,"template":"","insight-category":[],"class_list":["post-22317","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight\/22317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/media\/10946"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/media?parent=22317"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight-category?post=22317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}