{"id":21310,"date":"2024-09-30T14:31:13","date_gmt":"2024-09-30T19:31:13","guid":{"rendered":"https:\/\/bolttech.io\/insights\/%e8%a6%81%e8%b4%8f%e5%be%97%e7%95%99%e4%bd%8f%e5%ae%a2%e6%88%b6%ef%bc%8c%e8%ab%8b%e9%97%9c%e6%b3%a8%e8%89%af%e5%a5%bd%e5%ae%a2%e6%88%b6%e6%9c%8d%e5%8b%99%e7%9a%84%e5%83%b9%e5%80%bc\/"},"modified":"2024-09-30T14:31:16","modified_gmt":"2024-09-30T19:31:16","slug":"%e8%a6%81%e8%b4%8f%e5%be%97%e7%95%99%e4%bd%8f%e5%ae%a2%e6%88%b6%ef%bc%8c%e8%ab%8b%e9%97%9c%e6%b3%a8%e8%89%af%e5%a5%bd%e5%ae%a2%e6%88%b6%e6%9c%8d%e5%8b%99%e7%9a%84%e5%83%b9%e5%80%bc","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/zh-hant\/insights\/%e8%a6%81%e8%b4%8f%e5%be%97%e7%95%99%e4%bd%8f%e5%ae%a2%e6%88%b6%ef%bc%8c%e8%ab%8b%e9%97%9c%e6%b3%a8%e8%89%af%e5%a5%bd%e5%ae%a2%e6%88%b6%e6%9c%8d%e5%8b%99%e7%9a%84%e5%83%b9%e5%80%bc\/","title":{"rendered":"\u8981\u8d0f\u5f97\u7559\u4f4f\u5ba2\u6236\uff0c\u8acb\u95dc\u6ce8\u826f\u597d\u5ba2\u6236\u670d\u52d9\u7684\u50f9\u503c"},"content":{"rendered":"\n<p>\u5728\u8207\u4e0d\u65b7\u4e0a\u5347\u7684\u6210\u672c\u548c\u640d\u5931\u4f5c\u9b25\u722d\u7684\u4fdd\u96aa\u884c\u696d\u4e2d\uff0c\u5438\u5f15\u548c\u7559\u4f4f\u5ba2\u6236\u7684\u56f0\u96e3\u662f\u771f\u5be6\u7684\u3002<\/p>\n\n<p>\u5e78\u904b\u7684\u662f\uff0c\u7814\u7a76\u8868\u660e\uff0c\u73fe\u6709\u5ba2\u6236\u751a\u81f3\u6bd4\u4f4e\u8cbb\u7387\u66f4\u91cd\u8996\u826f\u597d\u7684\u5ba2\u6236\u670d\u52d9\u548c\u6709\u610f\u7fa9\u7684\u95dc\u4fc2\u3002\n\u9019\u610f\u5473\u8457\uff0c\u70ba\u4e86\u7dad\u8b77\u4ed6\u5011\u5df2\u7d93\u64c1\u6709\u7684\u5ba2\u6236\u95dc\u4fc2\uff0c\u4fdd\u96aa\u516c\u53f8\u5fc5\u9808\u5c08\u6ce8\u65bc\u5ba2\u6236\u9ad4\u9a57\u548c\u53c3\u8207\u5ea6\u3002 <\/p>\n\n<p>\u4ee5\u4e0b\u662f\u5ba2\u6236\u5728\u9054\u6210\u4ea4\u6613\u540e\u96e2\u958b\u7684\u539f\u56e0\uff0c\u4ee5\u53ca\u60a8\u53ef\u4ee5\u63a1\u53d6\u54ea\u4e9b\u63aa\u65bd\u4f86\u5efa\u7acb\u66f4\u5f37\u5927\u3001\u66f4\u6709\u5229\u53ef\u5716\u7684\u9577\u671f\u95dc\u4fc2\u3002<\/p>\n\n<h2 class=\"wp-block-heading\">\u5ba2\u6236\u96e2\u958b\u7684\u539f\u56e0\uff08\u4ee5\u53ca\u4ed6\u5011\u70ba\u4ec0\u9ebc\u7559\u4e0b\uff09<\/h2>\n\n<p>\u65b0\u5ba2\u6236\u7d93\u5e38\u4ee5\u50f9\u683c\u8cfc\u7269\uff0c\u4f46\u5373\u4f7f\u662f\u6700\u512a\u60e0\u7684\u4fdd\u96aa\u8cbb\u7387\u4e5f\u7121\u6cd5\u7559\u4f4f\u5ba2\u6236\u670d\u52d9\u4e0d\u4f73\u7684\u5ba2\u6236\u3002<\/p>\n\n<p>\u5728 Gladly \u7684 2018 \u5e74\u5ba2\u6236\u670d\u52d9\u671f\u671b\u8abf\u67e5\u4e2d\uff0c92% \u7684\u53d7\u8a2a\u5ba2\u6236\u8868\u793a\uff0c\u4ed6\u5011\u6703\u5728\u4e09\u6b21\u6216\u66f4\u5c11\u7684\u7cdf\u7cd5\u5ba2\u6236\u670d\u52d9\u9ad4\u9a57\u5f8c\u505c\u6b62\u8207\u516c\u53f8\u958b\u5c55\u696d\u52d9\u2014\u201426% \u7684\u5ba2\u6236\u8868\u793a\uff0c\u53ea\u9700\u8981\u4e00\u6b21\u7cdf\u7cd5\u7684\u9ad4\u9a57\u5c31\u6703\u8b93\u4ed6\u5011\u96e2\u958b\uff0cShepard Presentations \u7684\u9996\u5e2d\u9a5a\u5947\u5b98 <a href=\"https:\/\/www.forbes.com\/sites\/shephyken\/2018\/08\/05\/what-customers-want-and-expect\/#1c1a96367701\" target=\"_blank\" rel=\"noreferrer noopener\">Shep Hyken<\/a> \u8aaa\u3002<\/p>\n\n<p>\u201c\u60a8\u7684\u5ba2\u6236\u4e0d\u518d\u50c5\u5c07\u60a8\u8207\u76f4\u63a5\u7af6\u722d\u5c0d\u624b\u9032\u884c\u6bd4\u8f03\u3002\u60a8\u5c07\u8207\u4ed6\u5011\u6536\u5230\u904e\u7684\u6700\u597d\u7684\u670d\u52d9\u9032\u884c\u6bd4\u8f03 &#8211; \u4f86\u81ea\u4efb\u4f55\u516c\u53f8\u6216\u4efb\u4f55\u500b\u4eba\uff0c\u201cHyken \u8aaa\u3002<\/p>\n\n<p>\u9019\u5c0d\u4fdd\u96aa\u516c\u53f8\u4f86\u8aaa\u662f\u4e00\u9805\u8271\u5de8\u7684\u4efb\u52d9\uff0c\u5728\u826f\u597d\u7684\u5ba2\u6236\u670d\u52d9\u65b9\u9762\uff0c\u4fdd\u96aa\u516c\u53f8\u4ecd\u7136\u843d\u5f8c\u65bc\u5176\u4ed6\u884c\u696d\uff0cThe Actuary \u7684 <a href=\"http:\/\/www.theactuary.com\/news\/2018\/07\/insurers-continue-to-lag-behind-banking-for-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chris Seekings<\/a> \u5beb\u9053\u3002\nAffinion \u526f\u7e3d\u88c1 <a href=\"https:\/\/www.insurancebusinessmag.com\/uk\/opinion\/is-this-what-holds-the-key-to-customer-loyalty-in-insurance-in-2018-92810.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">Karen Wheeler<\/a> \u8868\u793a\uff0c\u4fdd\u96aa\u696d\u7684\u5ba2\u6236\u6eff\u610f\u5ea6\u6307\u6578\u5f97\u5206\u5728 2018 \u5e74\u6709\u6240\u4e0b\u964d\uff0c\u800c\u5927\u591a\u6578\u884c\u696d\u7684\u5f97\u5206\u6709\u6240\u4e0a\u5347\u3002 <\/p>\n\n<p>\u4fdd\u96aa\u5ba2\u6236\u7684\u9700\u6c42\u76f8\u5c0d\u7c21\u55ae\uff1a\u4ed6\u5011\u5e0c\u671b\u4ee5\u4ed6\u5011\u80fd\u627f\u53d7\u7684\u50f9\u683c\u6eff\u8db3\u4ed6\u5011\u9700\u6c42\u7684\u4fdd\u55ae\uff0c\u4ed6\u5011\u5e0c\u671b\u8207\u4fdd\u96aa\u516c\u53f8\u9032\u884c\u826f\u597d\u7684\u6e9d\u901a\uff0c\u8c9d\u6069&amp;\u516c\u53f8\u7684 <a href=\"https:\/\/www.bain.com\/about\/media-center\/press-releases\/2018\/insurance-loyalty-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u9054\u897f\u00b7\u9054\u5167\u723e<\/a>\u8aaa\u3002\n\u201c\u4ed6\u5011\u5e0c\u671b\u4fdd\u96aa\u516c\u53f8\u80fd\u5e6b\u52a9\u7de9\u89e3\u4ed6\u5011\u7684\u7126\u616e\uff0c\u800c\u4e0d\u662f\u52a0\u5287\u7126\u616e\u3002\u201d <\/p>\n\n<p>\u7136\u800c\uff0c\u5728\u5be6\u8e10\u4e2d\uff0c\u4fdd\u96aa\u516c\u53f8\u4e26\u6c92\u6709\u6eff\u8db3\u9019\u4e9b\u57fa\u672c\u9700\u6c42\u3002\n\u7531 <a href=\"https:\/\/www.bain.com\/insights\/customers-know-what-they-want-are-insurers-listening\/\" target=\"_blank\" rel=\"noreferrer noopener\">Henrik Naujoks<\/a> \u548c\u5176\u4ed6\u7814\u7a76\u4eba\u54e1\u64b0\u5beb\u7684\u8c9d\u6069\u7b2c\u56db\u4efd\u5e74\u5ea6\u4fdd\u96aa\u696d\u5ba2\u6236\u884c\u70ba\u548c\u5fe0\u8aa0\u5ea6\u5831\u544a\u767c\u73fe\uff0c\u5927\u591a\u6578\u4fdd\u96aa\u516c\u53f8\u6c92\u6709\u63d0\u4f9b\u5ba2\u6236\u6240\u9700\u7684\u512a\u8cea\u7522\u54c1\u6216\u6613\u7528\u6027\u3002\n\u7814\u7a76\u767c\u73fe\uff0c80% \u7684 25 \u81f3 40 \u6b72\u7684\u4fdd\u96aa\u5ba2\u6236\u5728\u5c0d\u4ed6\u5011\u6700\u91cd\u8981\u7684\u5c08\u6848\u4e0a\u7d66\u4fdd\u96aa\u516c\u53f8\u7684\u8a55\u5206\u5f88\u4f4e\u3002  <\/p>\n\n<p>\u5411\u57fa\u65bc\u6578\u4f4d\u5316\u7684\u5ba2\u6236\u670d\u52d9\u4e16\u754c\u7684\u904e\u6e21\u4ecd\u7136\u5145\u6eff\u6210\u9577\u7684\u75db\u82e6\u3002\nPropertyCasualty360 \u8a18\u8005 <a href=\"https:\/\/www.propertycasualty360.com\/2017\/11\/03\/the-customer-service-dichotomy-in-the-digital-age\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mark Breading<\/a> \u63cf\u8ff0\u4e86\u4e00\u6b21\u5617\u8a66\u53d6\u6d88\u8a02\u95b1\u96dc\u8a8c\u7684\u5617\u8a66\uff0c\u8a72\u8a02\u95b1\u9700\u8981\u4e09\u500b\u96fb\u8a71\u3001\u5169\u500b Web \u8868\u55ae\u548c\u4e00\u500b\u5728\u7dda\u804a\u5929\u6703\u8a71\u3002\nBreading \u8aaa\uff0c\u6700\u5f8c\uff0c\u4ed6\u806f\u7e6b\u4e86\u4ed6\u7684\u4fe1\u7528\u5361\u516c\u53f8\u4e26\u963b\u6b62\u4e86\u9019\u7b46\u4ea4\u6613\u2014\u2014\u9019\u500b\u904e\u7a0b\u6bd4\u806f\u7e6b\u96dc\u8a8c\u672c\u8eab\u8981\u7c21\u55ae\u3002  <\/p>\n\n<p>\u7136\u800c\uff0c\u8207\u96dc\u8a8c\u8a02\u95b1\u4e0d\u540c\u7684\u662f\uff0c\u4fdd\u96aa\u901a\u5e38\u662f\u4e00\u9805\u8981\u6c42\u3002\n\u5ba2\u6236\u53ef\u80fd\u5df2\u7d93\u89ba\u5f97\u8207\u4ed6\u5011\u7684\u4fdd\u96aa\u516c\u53f8\u6253\u4ea4\u9053\u662f\u4e00\u4ef6\u82e6\u5dee\u4e8b;\u7576\u53ef\u7528\u7684\u901a\u4fe1\u5de5\u5177\u96e3\u4ee5\u7ba1\u7406\u6642\uff0c\u9019\u7a2e\u95dc\u4fc2\u53ef\u80fd\u6703\u53d7\u5230\u7121\u6cd5\u4fee\u5fa9\u7684\u640d\u5bb3\u3002 <\/p>\n\n<p>\u201c\u6311\u6230\uff08\u548c\u6a5f\u9047\uff09\u662f\u5be6\u73fe\u9019\u4e9b\u4ea4\u4e92\u548c\u76f8\u95dc\u4fe1\u606f\u5728\u4e0d\u540c\u6e20\u9053\u4e4b\u9593\u5be6\u6642\u7684\u9806\u5229\u50b3\u8f38\uff0c\u4ee5\u4fbf\u70ba\u5ba2\u6236\u63d0\u4f9b\u9078\u64c7\uff0c\u4e26\u512a\u5316\u6578\u4f4d\u548c\u4eba\u5de5\u529f\u80fd\u7684\u4f7f\u7528\uff0c\u201dBreading \u8aaa\u3002<\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/cs-support-1024x684.jpg\" alt=\"\" class=\"wp-image-5560\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/cs-support-1024x684.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/cs-support-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/cs-support-768x513.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/cs-support.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u4fdd\u96aa\u516c\u53f8\u5982\u4f55\u61c9\u5c0d\u5ba2\u6236\u5dee\u7570<\/h2>\n\n<p>\u5728\u8f15\u9b06\u7684\u4fe1\u606f\u8a2a\u554f\u548c\u7701\u9322\u9858\u671b\u7684\u63a8\u52d5\u4e0b\uff0c\u4fdd\u96aa\u5ba2\u6236\u5728\u4fdd\u55ae\u5468\u5e74\u65e5\u5230\u4f86\u6642\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u66f4\u5feb\u5730\u66f4\u63db\u4fdd\u96aa\u516c\u53f8\u3002\n\u70ba\u4e86\u61c9\u5c0d\u5ba2\u6236\u7684\u5b9a\u671f\u8f49\u79fb\uff0c\u4fdd\u96aa\u516c\u53f8\u5229\u7528\u4e86\u591a\u7a2e\u7b56\u7565\u3002 <\/p>\n\n<p>J.D. Power \u7684 <a href=\"https:\/\/www.jdpower.com\/business\/press-releases\/jd-power-2018-us-insurance-shopping-study\" target=\"_blank\" rel=\"noreferrer noopener\">Tom Super<\/a> \u8aaa\uff0c\u9019\u4e9b\u7b56\u7565\u5305\u62ec\u5229\u7528\u6578\u64da\u4f86\u6539\u9032\u500b\u4eba\u5316\uff0c\u4ee5\u53ca\u63a1\u7528\u65b0\u7684\u5de5\u5177\u548c\u7b56\u7565\u4f86\u4f7f\u5ba2\u6236\u66f4\u5bb9\u6613\u8cfc\u8cb7\u8ca1\u7522\u548c\u610f\u5916\u50b7\u5bb3\u4fdd\u96aa\u3002<\/p>\n\n<p>\u7136\u800c\uff0c\u6578\u4f4d\u5316\u53ca\u5176\u76f8\u61c9\u7684\u500b\u4eba\u5316\u4e0d\u518d\u4f7f\u516c\u53f8\u5728\u7af6\u722d\u4e2d\u812b\u7a4e\u800c\u51fa\u3002\n\u4e8b\u5be6\u4e0a\uff0c\u5728\u6578\u4f4d\u4fdd\u96aa\u5e73\u81fa EIS Group \u5de5\u4f5c\u7684 <a href=\"https:\/\/www.propertycasualty360.com\/2017\/09\/29\/customer-expectations-4-digital-technology-implica\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kevin Haydon<\/a> \u8868\u793a\uff0c\u4e0d\u63d0\u4f9b\u7c21\u55ae\u3001\u500b\u4eba\u5316\u7684\u6309\u9700\u9ad4\u9a57\u7684\u516c\u53f8<em>\u6703<\/em>\u56e0\u9054\u4e0d\u5230\u65e5\u5e38\u5ba2\u6236\u671f\u671b\u800c\u812b\u7a4e\u800c\u51fa\u3002\n\u96d6\u7136\u5ba2\u6236\u660e\u767d\u8cfc\u8cb7\u4fdd\u96aa\u4e26\u4e0d\u50cf\u8a02\u8cfc\u62ab\u85a9\u90a3\u9ebc\u7c21\u55ae\uff0c\u4f46\u4ed6\u5011\u5e0c\u671b\u9019\u5169\u7b46\u4ea4\u6613\u90fd\u80fd\u7372\u5f97\u76f8\u540c\u7684\u76f8\u5c0d\u8f15\u9b06\u548c\u500b\u4eba\u5316\u3002  <\/p>\n\n<p>\u7576\u50f9\u683c\u4e0a\u6f32\u4f46\u6e9d\u901a\u4e26\u4e0d\u5bb9\u6613\u6642\uff0c\u5ba2\u6236\u6703\u611f\u5230\u58d3\u529b\uff0c\u9700\u8981\u540c\u6642\u5f9e\u5169\u500b\u65b9\u5411\u66f4\u63db\u4fdd\u96aa\u516c\u53f8\u3002\n\u5ba2\u6236\u5982\u6b64\u9ad8\u5ea6\u91cd\u8996\u6613\u7528\u6027\uff0c\u9019\u50b3\u905e\u4e86\u4e00\u500b\u5f37\u70c8\u7684\u4fe1\u606f\uff1a\u884c\u92b7\u81ea\u52d5\u5316\u7d93\u7406 <a href=\"https:\/\/blog.accessdevelopment.com\/how-adding-value-builds-customer-loyalty\" target=\"_blank\" rel=\"noreferrer noopener\">Brandon Carter<\/a> \u8868\u793a\uff0c\u4fdd\u96aa\u516c\u53f8\u5c0d\u50f9\u503c\u7684\u7406\u89e3\u4e5f\u5fc5\u9808\u8d85\u8d8a\u5e95\u7dda\u3002 <\/p>\n\n<p>\u201c\u50f9\u503c\u4e0d\u4e00\u5b9a\u7b49\u65bc\u66f4\u4fbf\u5b9c\u7684\u50f9\u683c\u6216\u66f4\u591a\u7684\u6771\u897f\u3002\u5b83\u53ea\u662f\u610f\u5473\u8457\u589e\u5f37\u5ba2\u6236\u89e3\u6c7a\u554f\u984c\u548c\u5be6\u73fe\u76ee\u6a19\u7684\u80fd\u529b\uff0c\u201cCarter \u8aaa\u3002<\/p>\n\n<p>\u5ba2\u6236\u5df2\u7d93\u660e\u78ba\u8868\u793a\uff0c\u4ed6\u5011\u91cd\u8996\u5e6b\u52a9\u4ed6\u5011\u89e3\u6c7a\u554f\u984c\u4e26\u5be6\u73fe\u76ee\u6a19\u7684\u4fdd\u96aa\u516c\u53f8\uff0c\u4e26\u4e14\u9019\u4e9b\u4fdd\u96aa\u516c\u53f8\u80fd\u5920\u8f15\u9b06\u5be6\u73fe\u9019\u4e00\u76ee\u6a19\u3002\n\u56e0\u6b64\uff0c\u9019\u5169\u500b\u8981\u7d20\u6210\u70ba\u5e0c\u671b\u63d0\u4f9b\u826f\u597d\u5ba2\u6236\u670d\u52d9\u7684\u4fdd\u96aa\u516c\u53f8\u7684\u5f37\u5927\u95dc\u6ce8\u9818\u57df\u3002 <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/group-friends-1024x680.jpg\" alt=\"\" class=\"wp-image-5570\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/group-friends-1024x680.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/group-friends-300x199.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/group-friends-768x510.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/group-friends-1536x1020.jpg 1536w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/group-friends.jpg 1999w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u5e6b\u52a9\u5ba2\u6236\u767c\u73fe\u5176\u4fdd\u96aa\u95dc\u4fc2\u4e2d\u7684\u50f9\u503c<\/h2>\n\n<p>\u7406\u89e3\u4e0d\u540c\u7684\u653f\u7b56\u9078\u9805\u5c07\u5982\u4f55\u5f71\u97ff\u4ed6\u5011\u7684\u751f\u6d3b\u662f\u5f71\u97ff\u4fdd\u96aa\u5ba2\u6236\u6eff\u610f\u5ea6\u7684\u6700\u5927\u56e0\u7d20\uff0c\u5e03\u6717&amp;\u7d04\u745f\u592b\u7684 <a href=\"https:\/\/brownandjoseph.com\/blog\/loyal-insurance-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u7c73\u51f1\u62c9\u00b7\u5e15\u88e1\u514b<\/a> \u8aaa\u3002\n\u5ba2\u6236\u60f3\u77e5\u9053\u4ed6\u5011\u7684\u4fdd\u96aa\u5c0d\u4ed6\u5011\u6709\u4ec0\u9ebc\u597d\u8655\u3002 <\/p>\n\n<p>Parrick \u88dc\u5145\u9053\uff0c\u76ee\u524d\u53ea\u6709 67% \u7684\u4fdd\u96aa\u6d88\u8cbb\u8005\uff08\u7d04\u4e09\u5206\u4e4b\u4e8c\uff09\u8a8d\u70ba\u4ed6\u5011\u7684\u4fdd\u96aa\u516c\u53f8\u5e6b\u52a9\u4ed6\u5011\u5fb9\u5e95\u4e86\u89e3\u4ed6\u5011\u7684\u4fdd\u55ae\u3002\n\u7136\u800c\uff0c\u7576\u4fdd\u96aa\u516c\u53f8\u52aa\u529b\u5e6b\u52a9\u5ba2\u6236\u5c07\u4fdd\u96aa\u8207\u500b\u4eba\u798f\u5229\u806f\u7e6b\u8d77\u4f86\u6642\uff0c\u4ed6\u5011\u7684\u7e3d\u9ad4\u5ba2\u6236\u6eff\u610f\u5ea6\u5f97\u5206\u5e73\u5747\u63d0\u9ad8\u4e86 9%\u3002 <\/p>\n\n<p>\u5b78\u7fd2\u5982\u4f55\u5411\u73fe\u6709\u5ba2\u6236\u50b3\u9054\u50f9\u503c\u7684\u904e\u7a0b\u4e5f\u8b93\u4fdd\u96aa\u516c\u53f8\u66f4\u591a\u5730\u77ad\u89e3\u9019\u4e9b\u5ba2\u6236\u3002\n\u9019\u7a2e\u7406\u89e3\u6709\u52a9\u65bc\u4fdd\u96aa\u516c\u53f8\u7559\u4f4f\u73fe\u6709\u5ba2\u6236\u3001\u5438\u5f15\u65b0\u5ba2\u6236\u4e26\u63d0\u9ad8\u81ea\u5df1\u7684\u5e95\u7dda\uff0c\u5728 JD Power \u5f9e\u4e8b\u8ca1\u7522\u548c\u610f\u5916\u50b7\u5bb3\u4fdd\u96aa\u5de5\u4f5c\u7684 <a href=\"https:\/\/www.insurancejournal.com\/news\/national\/2018\/10\/02\/502710.htm\" target=\"_blank\" rel=\"noreferrer noopener\">David Pieffer<\/a> \u8aaa\u3002 <\/p>\n\n<p>\u201c\u7531\u65bc\u4fdd\u96aa\u662f\u5927\u591a\u6578\u5ba2\u6236\u7684&#8217;\u5fc5\u8cb7&#8217;\u7522\u54c1\uff0c\u56e0\u6b64\u4ed6\u5011\u8cfc\u8cb7\u8a72\u7522\u54c1\u7684\u539f\u56e0\u5f88\u7c21\u55ae;\u7136\u800c\uff0c\u4ed6\u5011\u8cfc\u8cb7\u7279\u5b9a\u4fdd\u96aa\u516c\u53f8\u7522\u54c1\u7684\u539f\u56e0\u4e26\u4e0d\u90a3\u9ebc\u660e\u986f\uff0c\u201cPieffer \u8aaa\u3002\n\u5c0d\u65bc\u5e0c\u671b\u9069\u61c9\u7576\u524d\u9700\u6c42\u7684\u4fdd\u96aa\u516c\u53f8\u4f86\u8aaa\uff0c\u672a\u80fd\u77ad\u89e3\u5ba2\u6236\u7684\u98a8\u96aa\u72c0\u6cc1\u4e4b\u5916\u662f\u4e00\u500b\u5f88\u5927\u7684\u932f\u8aa4\u3002 <\/p>\n\n<h3 class=\"wp-block-heading\">\u5229\u7528\u5168\u6e20\u9053\u5927\u81bd\u601d\u8003<\/h3>\n\n<p>\u4fdd\u96aa\u5168\u7ba1\u9053\u901a\u904e\u5be6\u73fe\u66f4\u7c21\u5316\u7684\u670d\u52d9\u70ba\u4fdd\u96aa\u516c\u53f8\u5e36\u4f86\u597d\u8655\uff0c\u4e26\u4ee5\u66f4\u8f15\u9b06\u7684\u6e9d\u901a\u548c\u8207\u4fdd\u96aa\u516c\u53f8\u9032\u884c\u4ea4\u6613\u7684\u5f62\u5f0f\u70ba\u5ba2\u6236\u63d0\u4f9b\u597d\u8655\u3002<\/p>\n\n<p>\u7136\u800c\uff0c\u5168\u7ba1\u9053\u7559\u4f4f\u5ba2\u6236\u7684\u6700\u5927\u50f9\u503c\u4e4b\u4e00\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u4ecd\u672a\u5f97\u5230\u958b\u767c\uff1a\u5229\u7528\u5168\u7ba1\u9053\u5e73\u81fa\u4f5c\u70ba\u5ba2\u6236\u4e92\u52d5\u5de5\u5177\u7684\u80fd\u529b\u3002<\/p>\n\n<p>\u201c\u64c1\u6709\u6700\u5f37\u5927\u7684\u5168\u6e20\u9053\u5ba2\u6236\u4ea4\u4e92\u7b56\u7565\u7684\u516c\u53f8\u5e73\u5747\u4fdd\u7559\u4e86 89% \u7684\u5ba2\u6236\uff0c\u201dApplied Systems \u7684 <a href=\"https:\/\/www.propertycasualty360.com\/2017\/06\/26\/todays-connected-insurance-consumers-expect-conven\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kris Hackney<\/a> \u8aaa\u3002\n\u7136\u800c\uff0c\u8655\u65bc\u5f31\u52e2\u7aef\u7684\u516c\u53f8\u5e73\u5747\u53ea\u4fdd\u7559\u4e86 33% \u7684\u5ba2\u6236\u3002 <\/p>\n\n<p>\u901a\u904e\u500b\u4eba\u5316\u4ed6\u5011\u7684\u9ad4\u9a57\u4e26\u4f7f\u5ba2\u6236\u80fd\u5920\u901a\u904e\u9996\u9078\u7ba1\u9053\u8207\u4ed6\u5011\u806f\u7e6b\uff0c\u4fdd\u96aa\u516c\u53f8\u53ef\u4ee5\u5728\u4e0d\u6295\u8cc7\u5927\u6578\u64da\u7684\u60c5\u6cc1\u4e0b\u63d0\u4f9b\u826f\u597d\u7684\u5ba2\u6236\u670d\u52d9\u3002<\/p>\n\n<h3 class=\"wp-block-heading\">\u4f5c\u70ba\u4fdd\u96aa\u516c\u53f8\u69cb\u5efa\u7db2\u8def<\/h3>\n\n<p>\u4fdd\u96aa\u516c\u53f8\u6b63\u5fd9\u65bc\u69cb\u5efa\u6578\u5b57\u7db2\u8def\u4ee5\u6539\u5584\u5ba2\u6236\u95dc\u4fc2\u3002\n\u7136\u800c\uff0c\u4e0d\u61c9\u4f4e\u4f30\u4eba\u969b\u7db2\u8def\u7684\u50f9\u503c\u2014\u2014\u5c24\u5176\u662f\u7576\u4eca\u5929\u7684\u5e73\u53f0\u70ba\u4fdd\u96aa\u516c\u53f8\u548c\u88ab\u4fdd\u96aa\u4eba\u4e4b\u9593\u7684\u95dc\u4fc2\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u8996\u89d2\u6642\u3002 <\/p>\n\n<p>Apliant \u9996\u5e2d\u57f7\u884c\u5b98 <a href=\"https:\/\/medium.com\/@casey_34683\/if-theres-one-battle-cry-that-unites-the-many-factions-of-insurtech-it-s-insurance-is-broken-771ea0c5ec9c\" target=\"_blank\" rel=\"noreferrer noopener\">Casey Gustus<\/a> \u8868\u793a\uff0c\u5c07\u4fdd\u96aa\u4ee3\u7406\u4eba\u7d0d\u5165\u516c\u53f8\u7684\u6574\u9ad4\u53bb\u5b64\u5cf6\u65b9\u6cd5\u53ef\u80fd\u6bd4\u50c5\u50c5\u6539\u9032\u6280\u8853\u7522\u751f\u66f4\u5927\u7684\u5f71\u97ff\u3002\n\u4ee3\u7406\u4eba\u4ecd\u7136\u662f\u4fdd\u6301\u5ba2\u6236\u60f3\u8981\u7684\u4eba\u6027\u5316\u4fdd\u96aa\u6c34\u6e96\u7684\u552f\u4e00\u6700\u4f73\u65b9\u5f0f\u2014\u2014\u5b83\u5011\u4f7f\u5ba2\u6236\u53ef\u4ee5\u8f15\u9b06\u56de\u7b54\u4ed6\u5011\u7684\u554f\u984c\uff0c\u5efa\u7acb\u5ba2\u6236\u60f3\u8981\u7dad\u6301\u7684\u95dc\u4fc2\u3002 <\/p>\n\n<p>\u8d85\u8d8a\u50b3\u7d71\u95dc\u4fc2\u6709\u52a9\u65bc\u5c07\u4fdd\u96aa\u5ba2\u6236\u7d0d\u5165\u4e26\u7559\u4f4f\u4ed6\u5011\u3002\n\u4f8b\u5982\uff0c\u4fdd\u96aa\u516c\u53f8\u53ef\u4ee5\u8207\u8ca1\u52d9\u9867\u554f\u5408\u4f5c\uff0c\u4ee5\u63a5\u89f8\u6f5b\u5728\u7684\u8ca1\u7522\u548c\u610f\u5916\u5ba2\u6236\uff0c\u9019\u4e9b\u5ba2\u6236\u5411\u4ed6\u5011\u7684\u8ca1\u52d9\u9867\u554f\u5c0b\u6c42\u4fdd\u96aa\u8aac\u660e\uff0c\u4fdd\u96aa\u65b0\u805e\u7db2\u7684 <a href=\"https:\/\/insurancenewsnet.com\/innarticle\/report-clients-want-pc-but-are-advisors-listening\" target=\"_blank\" rel=\"noreferrer noopener\">Brian O&#8217;Connell<\/a> \u8aaa\u3002 <\/p>\n\n<p>Chubb \u548c Oliver Wyman \u7684\u7814\u7a76\u8868\u660e\uff0c40% \u5c0b\u6c42\u8ca1\u52d9\u9867\u554f\u5e6b\u52a9\u7684\u5ba2\u6236\u6703\u8003\u616e\u8f49\u5411\u8ca1\u52d9\u9867\u554f\uff0c\u8a72\u9867\u554f\u4e5f\u63d0\u4f9b\u8cfc\u8cb7\u4fdd\u96aa\u65b9\u9762\u7684\u8aac\u660e\uff0cChubb Personal Risk Services \u92b7\u552e\u548c\u5206\u92b7\u57f7\u884c\u526f\u7e3d\u88c1 <a href=\"http:\/\/news.na.chubb.com\/2018-03-15-Chubb-and-Oliver-Wyman-Release-Research-on-Importance-of-Financial-Advisors-Addressing-Insurance-Needs-for-Holistic-Wealth-Management\" target=\"_blank\" rel=\"noreferrer noopener\">Annmarie Camp<\/a> \u8aaa\u3002<\/p>\n\n<p>\u50cf\u9019\u6a23\u7684\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u5728\u6280\u8853\u7684\u652f\u63f4\u4e0b\uff0c\u5e6b\u52a9\u5ba2\u6236\u611f\u5230\u4ed6\u5011\u7684\u500b\u4eba\u9700\u6c42\u5f97\u5230\u4e86\u6eff\u8db3\uff0c\u4e26\u4e14\u5f88\u5bb9\u6613\u7372\u5f97\u4ed6\u5011\u9700\u8981\u7684\u4fdd\u96aa\u63f4\u52a9\u3002\n\u9019\u7a2e\u652f\u63f4\u611f\u63d0\u4f9b\u4e86\u91cd\u8981\u7684\u50f9\u503c\uff0c\u4e26\u52a0\u5f37\u4e86\u4fdd\u96aa\u516c\u53f8\u8207\u5176\u5ba2\u6236\u4e4b\u9593\u7684\u806f\u7e6b\u3002 <\/p>\n\n<p><em>\u5716\u7247\u4f86\u81ea\uff1a racorn\/\u00a9123RF.com\uff0c julief514\/\u00a9123RF.com\uff0c rido\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u8207\u4e0d\u65b7\u4e0a\u5347\u7684\u6210\u672c\u548c\u640d\u5931\u4f5c\u9b25\u722d\u7684\u4fdd\u96aa\u884c\u696d\u4e2d\uff0c\u5438\u5f15\u548c\u7559\u4f4f\u5ba2\u6236\u7684\u56f0\u96e3\u662f\u771f\u5be6\u7684\u3002 \u5e78\u904b\u7684\u662f\uff0c\u7814\u7a76\u8868\u660e\uff0c\u73fe\u6709\u5ba2\u6236\u751a\u81f3\u6bd4 [&hellip;]<\/p>\n","protected":false},"featured_media":5582,"template":"","insight-category":[],"class_list":["post-21310","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight\/21310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/media\/5582"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/media?parent=21310"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight-category?post=21310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}