{"id":21305,"date":"2024-09-30T14:31:07","date_gmt":"2024-09-30T19:31:07","guid":{"rendered":"https:\/\/bolttech.io\/insights\/%e7%82%ba%e4%bb%80%e9%ba%bc-pc-insurance-%e9%9c%80%e8%a6%81%e6%9b%b4%e5%80%8b%e6%80%a7%e5%8c%96%e7%9a%84%e5%ae%a2%e6%88%b6%e8%b3%87%e8%a8%8a\/"},"modified":"2024-11-06T17:31:42","modified_gmt":"2024-11-06T22:31:42","slug":"%e7%82%ba%e4%bb%80%e9%ba%bc-pc-insurance-%e9%9c%80%e8%a6%81%e6%9b%b4%e5%80%8b%e6%80%a7%e5%8c%96%e7%9a%84%e5%ae%a2%e6%88%b6%e8%b3%87%e8%a8%8a","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/zh-hant\/insights\/%e7%82%ba%e4%bb%80%e9%ba%bc-pc-insurance-%e9%9c%80%e8%a6%81%e6%9b%b4%e5%80%8b%e6%80%a7%e5%8c%96%e7%9a%84%e5%ae%a2%e6%88%b6%e8%b3%87%e8%a8%8a\/","title":{"rendered":"\u70ba\u4ec0\u9ebc P&amp;C Insurance \u9700\u8981\u66f4\u500b\u6027\u5316\u7684\u5ba2\u6236\u8cc7\u8a0a"},"content":{"rendered":"\n<p>\u8ca1\u7522\u548c\u610f\u5916\u50b7\u5bb3\u4fdd\u96aa\u516c\u53f8\u6b63\u5728\u52aa\u529b\u61c9\u5c0d\u4e0d\u65b7\u589e\u52a0\u7684\u7d22\u8ce0\uff0c\u8207\u6b64\u540c\u6642\uff0c\u5ba2\u6236\u6b63\u5728\u653e\u68c4\u4ed6\u5011\u7684\u4fdd\u96aa\u3002\u8207\u6b64\u540c\u6642\uff0cPropertyCasualty360 \u7684\u4f5c\u8005 <a href=\"https:\/\/www.propertycasualty360.com\/2018\/06\/19\/5-trends-influencing-pc-insurance-purchases\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tom Super \u548c Colleen Cairns<\/a> \u8868\u793a\uff0c\u5ba2\u6236\u5c0d\u8cfc\u8cb7\u4fdd\u96aa\u7684\u6eff\u610f\u5ea6\u8655\u65bc\u6b77\u53f2\u6700\u4f4e\u6c34\u6e96\u3002 <\/p>\n\n<p>\u6839\u64da Super \u548c Cairns \u7684\u8aaa\u6cd5\uff0c\u5ba2\u6236\u4e0d\u6eff\u7316\u7357\u7684\u4e00\u500b\u539f\u56e0\u662f\u5ba2\u6236\u4e0d\u518d\u770b\u5230\u4fdd\u96aa\u516c\u53f8\u63d0\u51fa\u7684\u7e3d\u9ad4\u50f9\u503c\u4e3b\u5f35\u3002 \u4ed6\u5011\u5728\u6d17\u724c\u4e2d\u611f\u5230\u8ff7\u5931\uff0c\u5f77\u5f7f\u4ed6\u5011\u70ba\u4fdd\u96aa\u652f\u4ed8\u7684\u9322\u6c38\u9060\u4e0d\u6703\u770b\u5230\u56de\u5831\u3002<\/p>\n\n<p>\u500b\u4eba\u5316\u7684\u5ba2\u6236\u6d88\u606f\u50b3\u905e\u70ba\u626d\u8f49\u9019\u7a2e\u95dc\u4fc2\u63d0\u4f9b\u4e86\u6df1\u523b\u7684\u5de5\u5177\u3002 \u901a\u904e\u5728\u500b\u4eba\u5c64\u9762\u8207\u5ba2\u6236\u4ea4\u8ac7\uff0c\u8ca1\u7522\u548c\u610f\u5916\u96aa\u4fdd\u96aa\u516c\u53f8\u53ef\u4ee5\u66f4\u597d\u5730\u5c55\u793a\u50f9\u503c\u4e26\u5efa\u7acb\u806f\u7e6b\uff0c\u5e6b\u52a9\u5ba2\u6236\u4e86\u89e3\u70ba\u4ec0\u9ebc\u5805\u6301\u8207\u4fdd\u96aa\u516c\u53f8\u5408\u4f5c\u7b26\u5408\u4ed6\u5011\u7684\u6700\u4f73\u5229\u76ca\u3002<\/p>\n\n<h2 class=\"wp-block-heading\">\u8ca1\u7522\u548c\u610f\u5916\u96aa\u7684\u500b\u4eba\u5316\u8da8\u52e2<\/h2>\n\n<p>\u500b\u6027\u5316\u4e0d\u50c5\u9650\u65bc\u4fdd\u96aa\u3002 \u5ba2\u6236\u8d8a\u4f86\u8d8a\u591a\u5730\u5728\u5404\u7a2e\u8cfc\u8cb7\u4e92\u52d5\u4e2d\u9ad4\u9a57\u5230\u500b\u4eba\u5316\uff0c\u9019\u4f7f\u5176\u6210\u70ba\u4e00\u7a2e\u66f4\u5e38\u898b\u548c\u66f4\u9810\u671f\u7684\u9ad4\u9a57\u3002<\/p>\n\n<p>\u5ba2\u6236\u50be\u5411\u65bc\u901a\u904e\u6539\u8b8a\u4ed6\u5011\u7684\u8cfc\u8cb7\u7fd2\u6163\u4f86\u61c9\u5c0d\u500b\u4eba\u5316\uff1a\u7814\u7a76\u5c08\u5bb6 <a href=\"https:\/\/www.infosys.com\/newsroom\/press-releases\/Documents\/genome-research-report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Vanson Bourne<\/a> \u8868\u793a\uff0c\u5728\u4e00\u9805\u7814\u7a76\u4e2d\uff0c86% \u7684\u53d7\u8a2a\u5ba2\u6236\u8868\u793a\u500b\u4eba\u5316\u5f71\u97ff\u4e86\u4ed6\u5011\u8cfc\u8cb7\u7684\u5546\u54c1\u3002<\/p>\n\n<p>\u96a8\u8457\u5ba2\u6236\u671f\u671b\u7684\u8b8a\u5316\uff0c\u8ca1\u7522\u548c\u610f\u5916\u96aa\u516c\u53f8\u7684\u884c\u70ba\u4e5f\u5728\u8b8a\u5316\uff0c\u5118\u7ba1\u901f\u5ea6\u8981\u6162\u5f97\u591a\u3002\u5118\u7ba1 77% \u7684\u516c\u53f8\u8a8d\u70ba\u5373\u6642\u500b\u4eba\u5316\u5f88\u91cd\u8981\uff0c\u4f46 60% \u7684\u516c\u53f8\u4ecd\u5728\u52aa\u529b\u5be6\u65bd\u6709\u6548\u7684\u5373\u6642\u500b\u4eba\u5316\uff0cFE International \u5275\u59cb\u4eba <a href=\"https:\/\/www.entrepreneur.com\/article\/315356\" target=\"_blank\" rel=\"noreferrer noopener\">Thomas Smale<\/a> \u5728 Entrepreneur \u4e0a\u8868\u793a\u3002\u7136\u800c\uff0c\u4fdd\u96aa\u516c\u53f8\u4e5f\u767c\u73fe\uff0c\u6539\u5584\u5ba2\u6236\u500b\u4eba\u5316\u7684\u76f8\u540c\u5de5\u5177\u540c\u6a23\u53ef\u4ee5\u6539\u5584\u627f\u4fdd\u548c\u7d22\u8ce0\u7ba1\u7406\u3002  <\/p>\n\n<h3 class=\"wp-block-heading\">\u5ba2\u6236\u9700\u8981\u500b\u4eba\u5316<\/h3>\n\n<p>Emerj \u7684\u63a1\u8cfc\u5c08\u5bb6 <a href=\"https:\/\/emerj.com\/ai-sector-overviews\/artificial-intelligence-in-insurance-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Edmund Zagorin<\/a> \u8868\u793a\uff0c\u4fdd\u96aa\u7684\u500b\u4eba\u5316\u6b63\u5728\u6539\u8b8a\u5404\u7a2e\u5404\u6a23\u7684\u4efb\u52d9\uff0c\u5f9e\u884c\u92b7\u4fdd\u96aa\u5230\u8a2d\u5b9a\u4fdd\u8cbb\uff0c\u518d\u5230\u70ba\u7279\u5b9a\u5c08\u6848\u6216\u4e8b\u4ef6\u63d0\u4f9b\u91cf\u8eab\u5b9a\u88fd\u7684\u4fdd\u96aa\u3002<\/p>\n\n<p>\u5ba2\u6236\u5c0d\u500b\u4eba\u5316\u7684\u597d\u8655\u975e\u5e38\u611f\u8208\u8da3\uff0c\u4ed6\u5011\u751a\u81f3\u9858\u610f\u5206\u4eab\u66f4\u591a\u81ea\u5df1\u7684\u500b\u4eba\u8cc7\u8a0a\u4ee5\u7372\u5f97\u9019\u4e9b\u597d\u8655 \u2014 \u591a\u5e74\u4f86\u4e00\u76f4\u5982\u6b64\u3002\u65e9\u5728 2014 \u5e74\uff0c\u6469\u6839\u58eb\u4e39\u5229 \uff08Morgan Stanley\uff09 \u8463\u4e8b\u7e3d\u7d93\u7406\u55ac <a href=\"https:\/\/www.the-digital-insurer.com\/wp-content\/uploads\/2014\/10\/372-evolution-revolution-how-insurers-stay-relevant-digital-world.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u6069\u00b7\u970d\u91d1 \uff08Jon Hocking<\/a> \uff09 \u548c\u5176\u4ed6\u7814\u7a76\u4eba\u54e1\u7684\u4e00\u4efd\u85cd\u76ae\u66f8\u5c31\u5831\u544a\u7a31\uff0c85% \u7684\u4fdd\u96aa\u5ba2\u6236\u9858\u610f\u5206\u4eab\u8cc7\u8a0a\uff0c\u4ee5\u7372\u5f97\u500b\u4eba\u5316\u5b9a\u50f9\u7684\u597d\u8655\u3002 <\/p>\n\n<p>\u7136\u800c\uff0c\u4fdd\u96aa\u516c\u53f8\u4e26\u4e0d\u7e3d\u662f\u9700\u8981\u6316\u6398\u6578\u64da\u4f86\u4fc3\u4f7f\u63a1\u53d6\u500b\u4eba\u5316\u65b9\u6cd5\u3002\u201c\u901a\u5e38\uff0c\u5ba2\u6236\u672a\u6eff\u8db3\u7684\u9700\u6c42\u7684\u7dda\u7d22\u96b1\u85cf\u5728\u986f\u800c\u6613\u898b\u7684\u5730\u65b9\uff0c\u201d\u9ea5\u80af\u932b\u516c\u53f8\u7684\u526f\u5408\u5925\u4eba <a href=\"https:\/\/www.mckinsey.com\/industries\/financial-services\/our-insights\/how-traditional-insurance-carriers-can-disrupt-through-personalized-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">\u7c73\u62c9\u00b7\u963f\u9054\u83ab\u5a03<\/a> \u548c\u5176\u4ed6\u7814\u7a76\u54e1\u8aaa\u3002\u4f8b\u5982\uff0c\u81f4\u96fb\u66f4\u65b0\u6c7d\u8eca\u4fdd\u55ae\u8cec\u55ae\u5730\u5740\u7684\u5ba2\u6236\u8868\u660e\u4ed6\u6216\u5979\u6700\u8fd1\u642c\u5bb6\u4e86\uff0c\u4e26\u4e14\u53ef\u80fd\u9084\u9700\u8981\u79df\u623f\u8005\u4fdd\u55ae\u3002  <\/p>\n\n<h3 class=\"wp-block-heading\">\u500b\u4eba\u5316\u548c\u4eba\u5de5\u667a\u6167<\/h3>\n\n<p>\u4eba\u5de5\u667a\u6167\u4f7f\u4fdd\u96aa\u548c\u5176\u4ed6\u884c\u696d\u7684\u500b\u4eba\u5316\u8b8a\u5f97\u66f4\u52a0\u5bb9\u6613\u3002Haven Life \u9996\u5e2d\u57f7\u884c\u5b98 <a href=\"https:\/\/tearsheet.co\/insurtech\/the-49-biggest-trends-in-insurance-and-insurtech-for-2019-according-to-experts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yaron Ben-Zvi<\/a> \u8868\u793a\uff0c\u4eba\u5de5\u667a\u6167\u53ef\u4ee5\u5206\u6790\u5927\u91cf\u500b\u4eba\u6578\u64da\u9ede\uff0c\u4f7f\u4fdd\u96aa\u516c\u53f8\u80fd\u5920\u63d0\u4f9b\u91cf\u8eab\u5b9a\u88fd\u7684\u6d88\u606f\u50b3\u905e\u3001\u500b\u4eba\u5316\u5b9a\u50f9\u548c\u4e00\u5c0d\u4e00\u53c3\u8207\u3002 <\/p>\n\n<p>Insurance Innovation Reporter \u7684 <a href=\"http:\/\/iireporter.com\/four-major-trends-to-reshape-insurance-analytics-for-2018\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kimberly Harris-Ferrante<\/a> \u8868\u793a\uff0c\u70ba\u4e86\u9032\u4e00\u6b65\u5229\u7528\u4eba\u5de5\u667a\u6167\u7684\u529b\u91cf\u4f86\u7ba1\u7406\u884c\u92b7\u4e2d\u7684\u500b\u4eba\u5316\uff0c\u4fdd\u96aa\u516c\u53f8\u5c07\u9700\u8981\u63a1\u7528\u5141\u8a31\u5206\u6790\u975e\u7d50\u69cb\u5316\u6578\u64da\uff08\u5982\u7c21\u8a0a\u3001\u8a9e\u97f3\u3001\u8996\u983b\u548c\u5716\u50cf\uff09\u7684\u5de5\u5177\u3002Harris-Ferrante \u8aaa\uff0c\u9019\u4e9b\u5de5\u5177\u4e0d\u50c5\u6709\u52a9\u65bc\u63d0\u9ad8\u500b\u4eba\u5316\uff0c\u800c\u4e14\u9084\u53ef\u4ee5\u63d0\u9ad8\u627f\u4fdd\u548c\u7d22\u8ce0\u7ba1\u7406\u7684\u6e96\u78ba\u6027\u3002 <\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/consultation.jpg\" alt=\"\" class=\"wp-image-5539\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/consultation.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/consultation-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/consultation-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u8207\u5ba2\u6236\u5efa\u7acb\u500b\u4eba\u95dc\u4fc2<\/h2>\n\n<p>\u7576\u4eca\u7684\u6280\u8853\u5de5\u5177\u4f7f\u70ba\u4fdd\u96aa\u5ba2\u6236\u958b\u767c\u500b\u4eba\u5316\u65b9\u6cd5\u8b8a\u5f97\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u66f4\u5bb9\u6613\u3002 \u7136\u800c\uff0c\u4ee5\u6b63\u78ba\u7684\u65b9\u5f0f\u4f7f\u7528\u9019\u4e9b\u5de5\u5177\u5c0d\u65bc\u4efb\u4f55\u500b\u4eba\u5316\u4f01\u696d\u7684\u6210\u529f\u90fd\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n\n<h2 class=\"wp-block-heading\">\u5c07 AI \u8996\u70ba\u5de5\u5177<\/h2>\n\n<p>\u4eba\u5de5\u667a\u6167\u548c\u6a5f\u5668\u5b78\u7fd2\u53ef\u4ee5\u4f7f\u500b\u4eba\u5316\u8b8a\u5f97\u66f4\u52a0\u5bb9\u6613\uff0c\u5229\u7528\u5b83\u5011\u7684\u6700\u4f73\u65b9\u6cd5\u662f\u5c07\u5b83\u5011\u61c9\u7528\u65bc\u7279\u5b9a\u60c5\u6cc1\u6216\u4efb\u52d9\u3002<\/p>\n\n<p>\u201c\u4e0d\u8981\u5148\u9078\u64c7\u5de5\u5177\uff0c\u7136\u5f8c\u518d\u5617\u8a66\u627e\u5230\u4f7f\u7528\u5b83\u5011\u7684\u65b9\u6cd5\u3002\u76f8\u53cd\uff0c\u9996\u5148\u78ba\u5b9a\u4f60\u60f3\u8981\u89e3\u6c7a\u7684\u554f\u984c\uff0c\u7136\u5f8c\u627e\u5230\u6700\u597d\u548c\u6700\u5408\u9069\u7684\u8edf\u9ad4\u548c\u89e3\u6c7a\u65b9\u6848\uff0c\u8b93\u4f60\u7684\u5ba2\u6236\u751f\u6d3b\u66f4\u8f15\u9b06\uff0c\u201cYes&amp;\u6578\u5b57\u9ad8\u7d1a\u526f\u7e3d\u88c1 <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2018\/06\/19\/how-to-use-artificial-intelligence-personalization-and-automation-in-the-customer-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">Greg Kihlstrom<\/a>\u8aaa\u3002<\/p>\n\n<p>\u9664\u4e86\u9078\u64c7\u6b63\u78ba\u7684\u5de5\u5177\u5916\uff0c\u5206\u6790\u6b63\u78ba\u7684\u6578\u64da\u4e5f\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u3002\u201c\u8425\u92b7\u4eba\u54e1\u4e0d\u9700\u8981 <em>\u66f4\u591a<\/em> \u6578\u64da\uff0c\u4ed6\u5011\u53ea\u9700\u8981 <em>\u6b63\u78ba\u7684<\/em> \u6578\u64da\u3002\u5229\u6f64\u53d6\u6c7a\u65bc\u505a\u5c0d\u4e86\uff0c\u300cJunction AI \u9996\u5e2d\u57f7\u884c\u5b98\u517c\u5275\u59cb\u4eba <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2018\/04\/17\/three-ways-artificial-intelligence-can-enhance-your-personalization-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vance Reavie<\/a> \u8aaa\u3002  <\/p>\n\n<p>\u4fdd\u96aa\u516c\u53f8\u9084\u53ef\u4ee5\u5c0b\u627e\u5c07 AI \u6574\u5408\u5230\u73fe\u6709\u5de5\u5177\uff08\u4f8b\u5982\u7db2\u7ad9\u548c\u884c\u52d5\u5e73\u81fa\uff09\u4e2d\u7684\u65b9\u6cd5\u3002<\/p>\n\n<h2 class=\"wp-block-heading\">\u64c1\u62b1\u79fb\u52d5<\/h2>\n\n<p>HOVER\uff0c Inc. \u57f7\u884c\u526f\u7e3d\u88c1 <a href=\"https:\/\/www.propertycasualty360.com\/2019\/01\/16\/four-trends-shaping-insurance-in-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kevin Reilley<\/a> \u8aaa\uff0c\u79fb\u52d5\u6280\u8853\u5e6b\u52a9\u4fdd\u96aa\u516c\u53f8\u6539\u9032\u627f\u4fdd\u548c\u7d22\u8ce0\u8655\u7406\u3002\u5b83\u9084\u53ef\u4ee5\u5e6b\u52a9\u5ba2\u6236\u7372\u5f97\u7121\u7e2b\u4e14\u66f4\u52a0\u500b\u6027\u5316\u7684\u9ad4\u9a57\u3002 <\/p>\n\n<p>Mindtree \u7684 <a href=\"https:\/\/www.mindtree.com\/blog\/direct-customer-model-changing-insurers-business-ways\" target=\"_blank\" rel=\"noreferrer noopener\">Rajeswari Natarajan<\/a> \u8aaa\uff0c\u5305\u542b\u804a\u5929\u6a5f\u5668\u4eba\u7b49\u5de5\u5177\u7684\u884c\u52d5\u5e73\u81fa\u53ef\u4ee5\u5e6b\u52a9\u5ba2\u6236\u7372\u5f97\u91cf\u8eab\u5b9a\u88fd\u7684\u5efa\u8b70\u3002\u804a\u5929\u6a5f\u5668\u4eba\u8655\u7406\u7bc4\u570d\u5ee3\u6cdb\u7684\u67e5\u8a62\u7684\u80fd\u529b\u8d8a\u4f86\u8d8a\u5f37\uff0c\u4e26\u4e14\u53ef\u4ee5\u5c0d\u5b83\u5011\u9032\u884c\u7a0b\u5f0f\u8a2d\u8a08\u4ee5\u78ba\u5b9a\u4f55\u6642\u8a72\u8b93\u4eba\u985e\u5de5\u4f5c\u4eba\u54e1\u4ecb\u5165\u3002 <\/p>\n\n<p>\u5373\u4f7f\u662f\u6c92\u6709\u6574\u5408 AI \u6216\u5176\u4ed6\u5de5\u5177\u4f86\u63d0\u9ad8\u500b\u4eba\u5316\u7684\u884c\u52d5\u5e73\u81fa\u4e5f\u53ef\u80fd\u7d66\u4ed6\u5011\u5e36\u4f86\u500b\u4eba\u611f\u89ba\u3002 \u7576\u5ba2\u6236\u53ef\u4ee5\u901a\u904e\u884c\u52d5\u88dd\u7f6e\u8f15\u9b06\u8207\u4ed6\u5011\u7684\u8ca1\u7522\u4fdd\u96aa\u516c\u53f8\u806f\u7e6b\u6642\uff0c\u4ed6\u5011\u5c31\u6703\u5728\u81ea\u5df1\u719f\u6089\u7684\u74b0\u5883\u4e2d\u9ad4\u9a57\u4fdd\u96aa\u516c\u53f8\u8207\u5ba2\u6236\u7684\u95dc\u4fc2\uff1a\u5728\u5bb6\u4e2d\u3001\u8eca\u5167\u6216\u5de5\u4f5c\u5834\u6240\u3002 \u6e9d\u901a\u4e0d\u6d89\u53ca\u81f4\u96fb\u67d0\u500b\u504f\u9060\u4f4d\u7f6e\u7684\u8fa6\u516c\u5ba4\u7684\u7406\u7b97\u54e1\u3002 \u76f8\u53cd\uff0c\u5b83\u6d89\u53ca\u5728\u81ea\u5df1\u7684\u8212\u9069\u7a7a\u9593\u4e2d\u4f7f\u7528\u81ea\u5df1\u7684\u624b\u6a5f\u3002<\/p>\n\n<h2 class=\"wp-block-heading\">\u4f7f\u7528\u73fe\u6709\u5de5\u5177<\/h2>\n\n<p>\u7db2\u7ad9\u6216\u96fb\u5b50\u90f5\u4ef6\u4e2d\u7684\u500b\u4eba\u5316\u53ef\u4ee5\u5e6b\u52a9\u4fdd\u96aa\u516c\u53f8\u5229\u7528\u4ed6\u5011\u5df2\u7d93\u4f7f\u7528\u7684\u5de5\u5177\uff0c\u4ee5\u66f4\u500b\u4eba\u5316\u7684\u65b9\u5f0f\u63a5\u89f8\u5ba2\u6236\u3002\u901a\u904e\u66f4\u6df1\u5165\u5730\u6316\u6398\u5ee3\u6cdb\u7684\u4eba\u53e3\u7d71\u8a08\u8cc7\u8a0a\uff0c\u516c\u53f8\u53ef\u4ee5\u4f7f\u7528\u500b\u4eba\u5316\u96fb\u5b50\u90f5\u4ef6\u4f86\u63d0\u4f9b\u66f4\u6709\u91dd\u5c0d\u6027\u7684\u7522\u54c1\u548c\u670d\u52d9\uff0cCovideo \u7684 <a href=\"https:\/\/www.covideo.com\/personalized-emails-in-insurance\" target=\"_blank\" rel=\"noreferrer noopener\">Marinko Josipovic<\/a> \u8aaa\u3002 <\/p>\n\n<p>\u5c0d\u65bc P&amp;C \u4fdd\u96aa\u516c\u53f8\u4f86\u8aaa\uff0c\u500b\u4eba\u5316\u96fb\u5b50\u90f5\u4ef6\u53ef\u80fd\u610f\u5473\u8457\u63d0\u4f9b\u667a\u6167\u5bb6\u5c45\u8a2d\u5099\u3001\u6309\u9700\u4fdd\u96aa\u6216\u78ba\u4fdd\u623f\u5c4b\u6216\u6c7d\u8eca\u4ea4\u6613\u7684\u63d0\u793a\u7b49\u529f\u80fd\u3002 \u9019\u4e9b\u901a\u4fe1\u8d8a\u6709\u91dd\u5c0d\u6027\uff0c\u5ba2\u6236\u5c31\u8d8a\u6709\u53ef\u80fd\u4f7f\u7528\u5b83\u5011\u4f86\u52a0\u5f37\u4ed6\u5011\u73fe\u6709\u7684\u4fdd\u96aa\u516c\u53f8\u95dc\u4fc2\u3002<\/p>\n\n<h2 class=\"wp-block-heading\">\u8b93\u60a8\u7684\u516c\u53f8\u4f7f\u547d\u4e5f\u500b\u4eba\u5316<\/h2>\n\n<p>\u5ba2\u6236\u7684\u500b\u4eba\u610f\u8b58\u4e5f\u901a\u904e\u4fdd\u96aa\u516c\u53f8\u8655\u7406\u95dc\u9375\u793e\u6703\u554f\u984c\u7684\u65b9\u6cd5\u800c\u767c\u5c55\u3002IWCO \u884c\u92b7\u548c\u50b3\u64ad\u7d93\u7406 <a href=\"https:\/\/www.iwco.com\/blog\/2018\/05\/18\/insurance-marketing-trends-2018\/\" target=\"_blank\" rel=\"noreferrer noopener\">Michelle Peel<\/a> \u4ecb\u7d39\u4e86\u4fe1\u8a17\u8cc7\u91d1\uff0c\u5373\u4fdd\u96aa\u516c\u53f8\u5c07\u900f\u660e\u5ea6\u548c\u5ba3\u50b3\u4f5c\u70ba\u54c1\u724c\u6230\u7565\u3002 <\/p>\n\n<p>\u4f8b\u5982\uff0cPeel \u8aaa\uff0c\u4fdd\u96aa\u79d1\u6280\u521d\u5275\u516c\u53f8 Lemonade \u5229\u7528\u5176\u6148\u5584\u56de\u994b\u8a08\u5283\u4f86\u8207\u5ba2\u6236\u5efa\u7acb\u4fe1\u4efb\u611f\u2014\u2014\u5b83\u9078\u64c7\u8b93\u5ba2\u6236\u9078\u64c7\u4ed6\u5011\u6700\u559c\u6b61\u7684\u6148\u5584\u6a5f\u69cb\u6709\u52a9\u65bc\u5ba2\u6236\u5c0d\u516c\u53f8\u53ca\u5176\u5de5\u4f5c\u7522\u751f\u66f4\u591a\u53c3\u8207\u611f\u3002<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"662\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/insurance-form.jpg\" alt=\"\" class=\"wp-image-5549\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/insurance-form.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/insurance-form-300x194.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/insurance-form-768x497.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u5e73\u8861\u500b\u4eba\u5316\u548c\u96b1\u79c1<\/h2>\n\n<p>\u5728\u7336\u8c6b\u4e0d\u6c7a\u5c07\u500b\u4eba\u6578\u64da\u4ea4\u7d66\u4fdd\u96aa\u516c\u53f8\u7684\u5ba2\u6236\u4e2d\uff0c\u6578\u64da\u5b89\u5168\u548c\u96b1\u79c1\u4ecd\u7136\u662f\u9996\u8981\u554f\u984c\u3002 \u90a3\u4e9b\u9858\u610f\u5206\u4eab\u4ed6\u5011\u7684\u6578\u64da\u7684\u4eba\u4e5f\u60f3\u77e5\u9053\u5b83\u662f\u5b89\u5168\u7684\u3002<\/p>\n\n<p>\u7576\u5ba2\u6236\u60f3\u8981\u5206\u4eab\uff0c\u4f46\u4ed6\u5011\u4e5f\u60f3\u4fdd\u6301\u79c1\u5bc6\u6642\uff0c\u4fdd\u96aa\u516c\u53f8\u5982\u4f55\u5728\u500b\u4eba\u5316\u548c\u96b1\u79c1\u4e4b\u9593\u904a\u8d70\u5462\uff1f<\/p>\n\n<p>\u201c\u5728\u5ba2\u6236\u7684\u6642\u4ee3\uff0c\u9ed8\u8a8d\u96b1\u79c1\u3002\u8b93\u60a8\u7684\u5ba2\u6236\u80fd\u5920\u6e96\u78ba\u67e5\u770b\u4ed6\u5011\u8207\u60a8\u5171\u7528\u7684\u5167\u5bb9\uff0c\u4e26\u5411\u4ed6\u5011\u5c55\u793a\u5171\u4eab\u6578\u64da\u5c07\u5982\u4f55\u76f4\u63a5\u4f7f\u4ed6\u5011\u53d7\u76ca\uff0c\u201cForrester \u9996\u5e2d\u5206\u6790\u5e2b <a href=\"https:\/\/go.forrester.com\/blogs\/personalized-service-vs-privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ian Jacobs<\/a> \u8aaa\u3002<\/p>\n\n<p>\u4f46\u662f\uff0c\u5728\u5ba3\u4f48\u4fe1\u606f\u5171\u7528\u5982\u4f55\u4f7f\u60a8\u7684\u5ba2\u6236\u53d7\u76ca\u4e4b\u524d\uff0c\u8acb\u78ba\u4fdd\u60a8\u7684\u4fdd\u96aa\u516c\u53f8\u64c1\u6709\u4fdd\u8b77\u9019\u4e9b\u6578\u64da\u6240\u9700\u7684\u4e00\u5207\u3002\u201c\u516c\u53f8\u63a1\u53d6\u5f37\u5927\u7684\u6578\u64da\u5b89\u5168\u548c\u96b1\u79c1\u63aa\u65bd\u81f3\u95dc\u91cd\u8981\uff0c\u201dAccenture Strategy \u8463\u4e8b\u7e3d\u7d93\u7406 <a href=\"https:\/\/newsroom.accenture.com\/news\/us-consumers-turn-off-personal-data-tap-as-companies-struggle-to-deliver-the-experiences-they-crave-accenture-study-finds.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Kevin Quiring<\/a> \u8aaa\u3002\u6574\u5408\u900f\u660e\u5ea6\u5de5\u5177\u4ee5\u53ca\u5ba2\u6236\u8a2a\u554f\u548c\u7ba1\u7406\u81ea\u5df1\u7684\u6578\u64da\u7684\u80fd\u529b\u3002  <\/p>\n\n<p>\u6700\u5f8c\uff0c\u4e0d\u8981\u8d8a\u754c\uff0c <a href=\"http:\/\/customerthink.com\/the-hyper-personalization-paradox-being-relevant-without-crossing-the-creepy-line\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6587\u65af\u00b7\u5091\u592b\u65af \uff08Vince Jeffs<\/a>\uff09 \u8aaa\u3002\u904e\u65bc\u79c1\u4eba\u7684\u901a\u4fe1\uff0c\u6216\u8005\u5c0d\u5ba2\u6236\u5f9e\u672a\u5206\u4eab\u904e\u7684\u4fe1\u606f\u7684\u6e96\u78ba\u8cc7\u8a0a\uff0c\u53ef\u80fd\u6703\u8b93\u5ba2\u6236\u89ba\u5f97\u4ed6\u5011\u66f4\u50cf\u662f\u88ab\u8ddf\u8e64\uff0c\u800c\u4e0d\u662f\u5f97\u5230\u8aac\u660e\u3002\u6839\u64da\u4fdd\u96aa\u76f8\u95dc\u6027\u69cb\u5efa\u7684\u5b9a\u5411\u8cc7\u8a0a\u53ef\u80fd\u611f\u89ba\u66f4\u50cf\u662f\u652f\u63f4\uff0c\u800c\u4e0d\u662f\u7aba\u63a2\u3002  <\/p>\n\n<p>\u7576\u5ba2\u6236\u53ef\u4ee5\u63a7\u5236\u4e26\u77ad\u89e3\u5176\u8cc7\u8a0a\u7684\u4f7f\u7528\u65b9\u5f0f\u6642\uff0c\u4ed6\u5011\u66f4\u6709\u53ef\u80fd\u4fe1\u4efb\u6d41\u7a0b\u4ee5\u53ca\u7531\u6b64\u7522\u751f\u7684\u500b\u4eba\u5316\u884c\u92b7\u3001\u653f\u7b56\u548c\u901a\u4fe1\u3002 \u500b\u4eba\u5316\u901a\u4fe1\u53ef\u4ee5\u5728\u66f4\u500b\u6027\u5316\u7684\u5c64\u9762\u4e0a\u9032\u884c\u5b9a\u88fd\uff0c\u4ee5\u5438\u5f15\u5ba2\u6236\u4e26\u5728\u4fdd\u96aa\u516c\u53f8\u548c\u88ab\u4fdd\u96aa\u4eba\u4e4b\u9593\u5efa\u7acb\u7262\u56fa\u7684\u95dc\u4fc2\u3002<\/p>\n\n<p><em>\u5716\u7247\uff1akurhan\/\u00a9123RF.com\u3001ximagination\/\u00a9123RF.com\u3001Tero Vesalainen\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8ca1\u7522\u548c\u610f\u5916\u50b7\u5bb3\u4fdd\u96aa\u516c\u53f8\u6b63\u5728\u52aa\u529b\u61c9\u5c0d\u4e0d\u65b7\u589e\u52a0\u7684\u7d22\u8ce0\uff0c\u8207\u6b64\u540c\u6642\uff0c\u5ba2\u6236\u6b63\u5728\u653e\u68c4\u4ed6\u5011\u7684\u4fdd\u96aa\u3002\u8207\u6b64\u540c\u6642\uff0cProperty [&hellip;]<\/p>\n","protected":false},"featured_media":5531,"template":"","insight-category":[],"class_list":["post-21305","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight\/21305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/media\/5531"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/media?parent=21305"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight-category?post=21305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}