{"id":21175,"date":"2024-09-30T14:23:21","date_gmt":"2024-09-30T19:23:21","guid":{"rendered":"https:\/\/bolttech.io\/insights\/clv-%e6%95%b8%e6%93%9a%ef%bc%9a%e5%a6%82%e4%bd%95%e8%ad%98%e5%88%a5%e3%80%81%e5%90%b8%e5%bc%95%e5%92%8c%e7%95%99%e4%bd%8f%e9%ab%98%e5%83%b9%e5%80%bc%e5%ae%a2%e6%88%b6\/"},"modified":"2024-09-30T14:23:27","modified_gmt":"2024-09-30T19:23:27","slug":"clv-%e6%95%b8%e6%93%9a%ef%bc%9a%e5%a6%82%e4%bd%95%e8%ad%98%e5%88%a5%e3%80%81%e5%90%b8%e5%bc%95%e5%92%8c%e7%95%99%e4%bd%8f%e9%ab%98%e5%83%b9%e5%80%bc%e5%ae%a2%e6%88%b6","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/zh-hant\/insights\/clv-%e6%95%b8%e6%93%9a%ef%bc%9a%e5%a6%82%e4%bd%95%e8%ad%98%e5%88%a5%e3%80%81%e5%90%b8%e5%bc%95%e5%92%8c%e7%95%99%e4%bd%8f%e9%ab%98%e5%83%b9%e5%80%bc%e5%ae%a2%e6%88%b6\/","title":{"rendered":"CLV \u6578\u64da\uff1a\u5982\u4f55\u8b58\u5225\u3001\u5438\u5f15\u548c\u7559\u4f4f\u9ad8\u50f9\u503c\u5ba2\u6236"},"content":{"rendered":"\n<p>\u8ca1\u7522\u4fdd\u96aa\u516c\u53f8\u5728\u5ba2\u6236\u4fdd\u7559\u548c\u5efa\u7acb\u95dc\u4fc2\u65b9\u9762\u9762\u81e8\u8a31\u591a\u6311\u6230\u3002\n\u9996\u5148\uff0c\u6839\u64da\u798f\u5e03\u65af\u7684 <a href=\"https:\/\/www.forbes.com\/sites\/jimgorzelany\/2018\/05\/16\/fewer-shopping-for-car-insurance-as-ad-buys-fall-and-falter\/#13f53cf56be9\" target=\"_blank\" rel=\"noreferrer noopener\">Jim Gorzelany<\/a> \u7684\u8aaa\u6cd5\uff0c\u8fd1\u5e74\u4f86\u8cfc\u8cb7\u6c7d\u8eca\u4fdd\u96aa\u7684\u5ba2\u6236\u6578\u91cf\u6709\u6240\u6e1b\u5c11\u3002 <\/p>\n\n<p>\u5728\u90a3\u4e9b\u4ecd\u7136\u652f\u4ed8\u6c7d\u8eca\u6216\u5bb6\u5ead\u4fdd\u96aa\u7684\u4eba\u4e2d\uff0c\u8f15\u9b06\u7372\u53d6\u8cc7\u8a0a\u610f\u5473\u8457\u8a31\u591a\u5ba2\u6236\u50c5\u6839\u64da\u50f9\u683c\u8cfc\u8cb7\u4fdd\u96aa\u3002\n\u4e5f\u8a31\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u4f01\u696d\u5411\u65b0\u5ba2\u6236\u92b7\u552e\u7522\u54c1\u7684\u53ef\u80fd\u6027\u53ea\u6709 5%\uff0c\u800c\u73fe\u6709\u5ba2\u6236\u7684\u53ef\u80fd\u6027\u70ba 60%\uff0cNewsMax \u7684 <a href=\"https:\/\/www.newsmax.com\/finance\/monicaeatoncardone\/soaring-customer-acquisition-costs\/2019\/02\/04\/id\/901204\/\" target=\"_blank\" rel=\"noreferrer noopener\">Monica Eaton-Cardone<\/a> \u89e3\u91cb\u8aaa\u3002 <\/p>\n\n<p>\u5e78\u904b\u7684\u662f\uff0c\u50c5\u50c5\u63d0\u9ad85%\u7684\u5ba2\u6236\u4fdd\u7559\u7387\u5c31\u53ef\u4ee5\u589e\u52a025%\u523095%\u7684\u5229\u6f64\uff0c\u8c9d\u6069&amp;\u516c\u53f8\u7684 <a href=\"http:\/\/www2.bain.com\/Images\/BB_Prescription_cutting_costs.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Frederick Reichheld<\/a>\u8aaa\u3002\n\u4fdd\u96aa\u516c\u53f8\u843d\u5165\u8a72\u7bc4\u570d\u5c07\u5c0d\u5176\u5728 P&amp;C \u5e02\u5834\u7684\u7af6\u722d\u80fd\u529b\u7522\u751f\u6df1\u9060\u5f71\u97ff\u3002 <\/p>\n\n<p>\u70ba\u4e86\u901a\u904e\u5efa\u7acb\u95dc\u4fc2\u4f86\u63d0\u9ad8\u76c8\u5229\u80fd\u529b\uff0c\u8ddf\u8e64\u5ba2\u6236\u751f\u547d\u9031\u671f\u50f9\u503c\u6578\u64da \uff08CLV Data\uff09 \u662f\u5fc5\u9808\u7684\u3002<\/p>\n\n<h2 class=\"wp-block-heading\">\u4ec0\u9ebc\u662f\u5ba2\u6236\u751f\u547d\u5468\u671f\u50f9\u503c\uff1f<\/h2>\n\n<p>\u7559\u4f4f\u73fe\u6709\u5ba2\u6236\u7684\u6210\u672c\u6bd4\u5438\u5f15\u65b0\u5ba2\u6236\u7684\u6210\u672c\u4f4e\u4e94\u500d\uff0cInvesp \u7684 <a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\" target=\"_blank\" rel=\"noreferrer noopener\">Khalid Saleh<\/a> \u8aaa\u3002\n\u4f46\u662f\uff0c\u8ddf\u8e64\u4fdd\u6301\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u7684\u6210\u672c\u975e\u5e38\u91cd\u8981\u3002\n\u5982\u679c\u5ba2\u6236\u96a8\u8457\u6642\u9593\u7684\u63a8\u79fb\u6c92\u6709\u63d0\u4f9b\u66f4\u9ad8\u7684\u50f9\u503c\uff0c\u90a3\u9ebc\u7dad\u6301\u9019\u7a2e\u5fe0\u8aa0\u5ea6\u7684\u6210\u672c\u53ef\u80fd\u6703\u88ab\u8b49\u660e\u662f\u4f4e\u6548\u7684\u3002  <\/p>\n\n<p>\u9019\u5c31\u662f CLV \u6578\u64da\u7684\u7528\u6b66\u4e4b\u5730\u3002\nCLV\u662f\u300c\u5ba2\u6236\u5f9e\u6240\u8ff0\u5ba2\u6236\u8cfa\u53d6\u7684\u6536\u5165\u4e2d\u6263\u9664\u8cbb\u7528\u540e\u7684\u6de8\u73fe\u503c\uff0c\u300dAiSensum \u7684\u6578\u64da\u79d1\u5b78\u5bb6\u517c\u7814\u7a76\u54e1 <a href=\"https:\/\/rstudio-pubs-static.s3.amazonaws.com\/434369_c79f1c77dc9d4d37a233a06f3cbf30dd.html\" target=\"_blank\" rel=\"noreferrer noopener\">Sandeep Sisupalan<\/a> \u8aaa\u3002 <\/p>\n\n<p>\u5b83\u662f\u901a\u904e\u5f9e\u5ba2\u6236\u70ba\u516c\u53f8\u8ca2\u737b\u7684\u6536\u5165\u4e2d\u6e1b\u53bb\u5c0b\u627e\u6216\u7559\u4f4f\u5ba2\u6236\u6240\u7522\u751f\u7684\u8cbb\u7528\u4f86\u8a08\u7b97\u7684\u3002<\/p>\n\n<p>HubSpot \u7684 <a href=\"https:\/\/blog.hubspot.com\/service\/how-to-calculate-customer-lifetime-value?__hstc=103362207.8432e18fe1b4e270bd8d783f6794e506.1724072077526.1724252449792.1724256511253.9&amp;__hssc=103362207.5.1724961141870&amp;__hsfp=3405490495\" target=\"_blank\" rel=\"noreferrer noopener\">Clint Fontanella<\/a> \u5efa\u8b70\u901a\u904e\u8a08\u7b97\u56db\u500b\u6578\u4f4d\u4f86\u9032\u4e00\u6b65\u7d30\u5206 CLV \u6578\u64da\uff1a<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5e73\u5747\u8cfc\u8cb7\u50f9\u503c\u3002<\/strong>  \u9019\u662f\u7e3d\u6536\u5165\u9664\u4ee5\u8cfc\u8cb7\u6b21\u6578\u3002<\/li>\n\n\n\n<li><strong>\u5e73\u5747\u8cfc\u8cb7\u983b\u7387\u3002<\/strong>  \u9019\u662f\u8cfc\u8cb7\u6b21\u6578\u9664\u4ee5\u8cfc\u8cb7\u7684\u552f\u4e00\u8eab\u4efd\u9867\u5ba2\u6578\u91cf\u3002<\/li>\n\n\n\n<li><strong>\u5ba2\u6236\u50f9\u503c\u3002<\/strong>  \u9019\u662f\u5e73\u5747\u8cfc\u8cb7\u50f9\u503c\u4e58\u4ee5\u5e73\u5747\u8cfc\u8cb7\u983b\u7387\u3002<\/li>\n\n\n\n<li><strong>\u5e73\u5747\u5ba2\u6236\u751f\u547d\u9031\u671f\u3002<\/strong>  \u9019\u662f\u5ba2\u6236\u5728\u60a8\u516c\u53f8\u505c\u7559\u7684\u7e3d\u6642\u9593\u9664\u4ee5\u5ba2\u6236\u6578\u91cf\u3002<\/li>\n<\/ul>\n\n<p>\u7136\u5f8c\uff0cFontanella \u8aaa\uff0c\u901a\u904e\u5c07\u5ba2\u6236\u50f9\u503c\u4e58\u4ee5\u5e73\u5747\u5ba2\u6236\u58fd\u547d\u4f86\u8a08\u7b97 CLV\u3002\n\u8a72\u7d50\u679c\u8868\u793a\u60a8\u53ef\u4ee5\u9810\u671f\u6bcf\u500b\u5ba2\u6236\u5728\u5efa\u7acb\u95dc\u4fc2\u7684\u904e\u7a0b\u4e2d\u70ba\u516c\u53f8\u8ca2\u737b\u591a\u5c11\u50f9\u503c\u3002 <\/p>\n\n<p>\u7136\u5f8c\uff0c\u6b64\u6578\u4f4d\u53ef\u7528\u65bc\u6bd4\u8f03\u55ae\u500b\u5ba2\u6236\u7684\u7e3e\u6548\u3002\n\u901a\u904e\u66f4\u6539\u5728\u8a08\u7b97\u5e73\u5747\u8cfc\u8cb7\u50f9\u503c\u548c\u5e73\u5747\u8cfc\u8cb7\u983b\u7387\u6642\u9078\u64c7\u7684\u6642\u9593\u6bb5\uff0c\u4fdd\u96aa\u516c\u53f8\u9084\u53ef\u4ee5\u6aa2\u67e5\u5ba2\u6236\u5728\u4e0d\u540c\u6642\u9593\u6bb5\u5167\u7684\u50f9\u503c\u3002\n\u9084\u53ef\u4ee5\u5206\u6790\u4e0d\u540c\u7684\u5ba2\u6236\u7d44\u4ee5\u78ba\u5b9a\u8a72\u7d44\u4e2d\u666e\u901a\u5ba2\u6236\u7684CLV\u3002  <\/p>\n\n<p>\u6b64\u5916\uff0cRenegade Planner \u7684\u4e3b\u898f\u5283\u5e2b <a href=\"https:\/\/www.amfam.com\/resources\/articles\/your-business\/how-to-calculate-your-customers-value\" target=\"_blank\" rel=\"noreferrer noopener\">Jessica Aman<\/a> \u8868\u793a\uff0c\u91cd\u8907\u8cfc\u8cb7\u548c\u63a8\u85a6\u50f9\u503c\u7b49\u8ddf\u8e64\u8cc7\u8a0a\u53ef\u4ee5\u66f4\u7d30\u7dfb\u5730\u77ad\u89e3\u5ba2\u6236\u5c0d\u4fdd\u96aa\u516c\u53f8\u7684\u50f9\u503c\u3002<\/p>\n\n<p>\u4fdd\u96aa\u516c\u53f8\u53ef\u4ee5\u4f7f\u7528 CLV \u6578\u64da\u4f86\u8a55\u4f30\u5ba2\u6236\u5c0d\u4ea4\u53c9\u92b7\u552e\u6216\u8ffd\u52a0\u92b7\u552e\u4fdd\u55ae\u7684\u9069\u61c9\u7a0b\u5ea6\u3002\nSisupalan\u8aaa\uff0c\u8a72\u516c\u53f8\u9084\u53ef\u4ee5\u7acb\u5373\u78ba\u5b9a\u65b0\u5ba2\u6236\u662f\u5426\u5177\u6709\u8207\u73fe\u6709\u9ad8\u50f9\u503c\u5ba2\u6236\u76f8\u4f3c\u7684\u54c1\u8cea\u3002 <\/p>\n\n<h2 class=\"wp-block-heading\">\u70ba\u4ec0\u9ebc\u8ddf\u8e64\u7559\u5b58\u7387\u662f\u4e0d\u5920\u7684<\/h2>\n\n<p>\u8ddf\u8e64\u5ba2\u6236\u751f\u547d\u9031\u671f\u50f9\u503c\u4e0d\u540c\u65bc\u50c5\u8ddf\u8e64\u5ba2\u6236\u6d41\u5931\u7387\u6216\u4fdd\u7559\u7387\u3002\n\u54c8\u4f5b\u5546\u5b78\u9662\u9ad8\u7d1a\u8b1b\u5e2b <a href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\" target=\"_blank\" rel=\"noreferrer noopener\">\u5409\u723e\u00b7\u827e\u5f17\u91cc \uff08Jill Avery<\/a>\uff09 \u8aaa\uff0c\u4fdd\u7559\u7387\u53ef\u4ee5\u544a\u8a34\u4fdd\u96aa\u516c\u53f8\u6709\u591a\u5c11\u5ba2\u6236\u5165\u4f4f\u4ee5\u53ca\u505c\u7559\u591a\u9577\u6642\u9593\uff0c\u4f46\u91cd\u8981\u7684\u662f\u5ba2\u6236\u70ba\u4ec0\u9ebc\u9078\u64c7\u9019\u6a23\u505a\u3002 <\/p>\n\n<p>\u7576\u4f01\u696d\u8ddf\u8e64 CLV \u6578\u64da\u6642\uff0c\u4ed6\u5011\u4e0d\u50c5\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u5ba2\u6236\u7559\u4e0b\u7684\u539f\u56e0\uff0c\u9084\u53ef\u4ee5\u4e86\u89e3\u4ed6\u5011\u5728\u5834\u6642\u70ba\u4f01\u696d\u505a\u4e86\u4ec0\u9ebc\u3002<\/p>\n\n<p>\u201c\u96d6\u7136\u60a8\u53ef\u4ee5\u8861\u91cf\u6bcf\u500b\u6f5b\u5728\u5ba2\u6236\u7684\u6210\u672c\u548c\u4fdd\u7559\u7387\uff0c\u4f46\u5b83\u5011\u4e26\u4e0d\u80fd\u544a\u8a34\u60a8\u9019\u4e9b\u5ba2\u6236\u505c\u7559\u4e86\u591a\u9577\u6642\u9593\u6216\u4ed6\u5011\u8cfc\u8cb7\u4e86\u4ec0\u9ebc\u3002\u9019\u5c31\u662f\u7d42\u8eab\u50f9\u503c\u7684\u4f86\u6e90\uff0c\u201cOneIMS \u526f\u7e3d\u88c1\u517c Clickx.io \u806f\u5408\u5275\u59cb\u4eba <a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2018\/12\/05\/why-lifetime-value-is-the-most-important-metric-for-measuring-clients\/#12fc325250bb\" target=\"_blank\" rel=\"noreferrer noopener\">Samuel Thimothy<\/a> \u8aaa\u3002<\/p>\n\n<p>\u901a\u904e\u8ddf\u8e64\u751f\u547d\u9031\u671f\u50f9\u503c\uff0c\u4fdd\u96aa\u516c\u53f8\u53ef\u4ee5\u78ba\u5b9a\u67d0\u4e9b\u5ba2\u6236\u7fa4\uff08\u751a\u81f3\u662f\u500b\u4eba\u5ba2\u6236\uff09\u662f\u4fc3\u9032\u9084\u662f\u963b\u7919\u4e86\u516c\u53f8\u7684\u589e\u9577\u3002<\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/business-meeting-1024x683.jpg\" alt=\"\" class=\"wp-image-5694\"\/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u8ddf\u8e64 CLV \u6578\u64da\u5982\u4f55\u6539\u9032\u4ee5\u5ba2\u6236\u70ba\u4e2d\u5fc3\u7684\u6230\u7565\u5236\u5b9a<\/h2>\n\n<p>ACORD\u7e3d\u88c1\u517c\u9996\u5e2d\u57f7\u884c\u5b98 <a href=\"https:\/\/www.acord.org\/docs\/default-source\/research-public\/driving_value.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Bill Pieroni<\/a> \u8868\u793a\uff0c\u9ad8\u7e3e\u6548\u7684\u6c7d\u8eca\u4fdd\u96aa\u516c\u53f8\u80fd\u5920\u5e73\u8861\u56db\u500b\u95dc\u9375\u6230\u7565\uff1a\u7522\u54c1\u9818\u5c0e\u529b\u3001\u5275\u65b0\u3001\u5353\u8d8a\u904b\u71df\u548c\u5ba2\u6236\u89aa\u5bc6\u5ea6\u3002<\/p>\n\n<p>\u8ddf\u8e64\u5ba2\u6236\u751f\u547d\u9031\u671f\u50f9\u503c\u662f\u5ba2\u6236\u89aa\u5bc6\u5ea6\u7684\u6838\u5fc3\u3002\n\u4fdd\u7559\u7387\u7b49\u6307\u6a19\u5141\u8a31\u4fdd\u96aa\u516c\u53f8\u8a62\u554f\u5982\u4f55\u7559\u4f4f\u67d0\u4e9b\u5ba2\u6236;CLV \u5074\u91cd\u65bc\u70ba\u4ec0\u9ebc\u67d0\u4e9b\u5ba2\u6236\u503c\u5f97\u4fdd\u96aa\u516c\u53f8\u7684\u95dc\u6ce8\u3002 <\/p>\n\n<p>\u8ddf\u8e64\u5ba2\u6236\u751f\u547d\u9031\u671f\u50f9\u503c\u7684\u76ee\u6a19\u4e4b\u4e00\u662f\u78ba\u5b9a\u60a8\u7684VIP\u5ba2\u6236\u662f\u8ab0\uff0c\u798f\u5e03\u65af\u7684 <a href=\"https:\/\/www.forbes.com\/sites\/jiawertz\/2018\/09\/12\/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones\/#793d03295a8e\" target=\"_blank\" rel=\"noreferrer noopener\">Jia Wertz<\/a> \u8aaa\u3002\n\u6839\u64da\u516c\u53f8\u7684\u76ee\u6a19\uff0c\u5176 VIP \u53ef\u80fd\u662f\u5728\u4fdd\u96aa\u4e0a\u82b1\u8cbb\u6700\u591a\u7684\u5ba2\u6236\uff0c\u4ed6\u5011\u63a8\u85a6\u7684\u65b0\u5ba2\u6236\u6578\u91cf\u6700\u591a\uff0c\u6216\u8005\u901a\u904e\u793e\u4ea4\u5a92\u9ad4\u8207\u4fdd\u96aa\u516c\u53f8\u7684\u54c1\u724c\u4e92\u52d5\u4f86\u63d0\u4f9b\u6700\u5927\u7684\u50f9\u503c\u3002 <\/p>\n\n<p>\u201c\u4e00\u65e6\u4f60\u78ba\u5b9a\u4e86\u9019\u4e9bVIP\uff0c\u70ba\u6bcf\u500b\u5b50\u7fa4\u9ad4\u5be6\u65bd\u5ba2\u6236\u7d30\u5206\u884c\u92b7\u7b56\u7565\u5c31\u53ef\u4ee5\u7dad\u6301\u95dc\u4fc2\uff0c\u751a\u81f3\u6536\u96c6\u6709\u95dc\u5982\u4f55\u5c07\u66f4\u591a\u5ba2\u6236\u8f49\u5316\u70ba\u9019\u4e9bVIP\u7fa4\u9ad4\u7684\u898b\u89e3\uff0c\u201dWertz \u8aaa\u3002<\/p>\n\n<p>\u77ad\u89e3\u8ab0\u662f\u60a8\u6700\u6709\u50f9\u503c\u7684\u5ba2\u6236\u4e5f\u6709\u52a9\u65bc\u4fdd\u96aa\u516c\u53f8\u5728\u71df\u92b7\u548c\u7522\u54c1\u958b\u767c\u65b9\u9762\u505a\u51fa\u66f4\u597d\u7684\u6c7a\u7b56\uff0c <a href=\"https:\/\/www.businessinsider.com\/lifetime-value-of-a-starbucks-customer-2016-1\" target=\"_blank\" rel=\"noreferrer noopener\">Jeff Desjardins<\/a> \u5728 Business Insider \u4e2d\u8aaa\u3002\n\u201c\u50f9\u503c\u8d8a\u9ad8\uff0c\u7372\u53d6\u6bcf\u500b\u5ba2\u6236\u7684\u71df\u92b7\u9810\u7b97\u5c31\u8d8a\u9ad8\uff0c\u201dDesjardins \u8aaa\u3002\n\u4fdd\u96aa\u516c\u53f8\u9084\u53ef\u4ee5\u9078\u64c7\u52a0\u5927\u6295\u8cc7\uff0c\u901a\u904e\u4fdd\u8cbb\u6298\u6263\u6216\u5176\u4ed6\u798f\u5229\u4f86\u7559\u4f4f\u9ad8\u50f9\u503c\u5ba2\u6236\u3002  <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/partnership-handshake-1024x683.jpg\" alt=\"&#x4E00;&#x5C0D;&#x5FAE;&#x7B11;&#x3001;&#x9AD8;&#x8208;&#x7684;&#x8FF7;&#x4EBA;&#x5E74;&#x8F15;&#x592B;&#x5A66;&#x8207;&#x5546;&#x696D;&#x7D93;&#x7D00;&#x4EBA;&#x6216;&#x9867;&#x554F;&#x63E1;&#x624B;&#xFF0C;&#x4ED6;&#x5011;&#x8207;&#x5979;&#x4E00;&#x8D77;&#x5750;&#x5728;&#x8FA6;&#x516C;&#x5BA4;&#x958B;&#x6703;&#xFF0C;&#x5F9E;&#x9867;&#x554F;&#x7684;&#x80A9;&#x8180;&#x4E0A;&#x770B;\" class=\"wp-image-5704\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/partnership-handshake-1024x683.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/partnership-handshake-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/partnership-handshake-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/partnership-handshake.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u958b\u59cb\u6301\u4e45\u7684\u95dc\u4fc2<\/h2>\n\n<p>Datamine \u7684\u5408\u5925\u4eba <a href=\"https:\/\/www.marketing.org.nz\/Customer-Lifetime-Value\" target=\"_blank\" rel=\"noreferrer noopener\">Mike Parsons<\/a> \u8aaa\uff0c\u4e00\u65e6\u4fdd\u96aa\u516c\u53f8\u77ad\u89e3\u4e86\u5176\u7576\u524d\u5ba2\u6236\u7684\u5e73\u5747\u548c\u9810\u6e2c\u7684 CLV\uff0c\u5b83\u5c31\u53ef\u4ee5\u4f7f\u7528\u8a72\u8cc7\u8a0a\u4f86\u5c0b\u627e\u5177\u6709\u9810\u6e2c\u9ad8\u65bc\u5e73\u5747 CLV \u7684\u7279\u5fb5\u7684\u65b0\u5ba2\u6236\u3002<\/p>\n\n<p>\u4f8b\u5982\uff0cParsons \u89e3\u91cb\u8aaa\uff0c\u884c\u92b7\u5718\u968a\u53ef\u4ee5\u4f7f\u7528CLV\u5206\u6578\u4f86\u77ad\u89e3\u54ea\u4e9b\u6f5b\u5728\u5ba2\u6236\u6700\u6709\u53ef\u80fd\u652f\u4ed8\u9ad8\u984d\u4fdd\u8cbb\u800c\u4e0d\u7d22\u8ce0\u3002\n\u7136\u5f8c\uff0c\u53ef\u4ee5\u5229\u7528\u9019\u4e9b\u8cc7\u8a0a\u4f86\u7372\u53d6\u9019\u4e9b\u4eba\u4f5c\u70ba\u5ba2\u6236\uff0c\u4ee5\u4fbf\u70ba\u4f01\u696d\u5e36\u4f86\u66f4\u591a\u7684\u9322\u3002 <\/p>\n\n<h3 class=\"wp-block-heading\">\u8b93\u5ba2\u6236\u6eff\u610f\u4e26\u4ed8\u6b3e<\/h3>\n\n<p>\u5f9e\u9577\u9060\u4f86\u770b\uff0c\u5e73\u8861\u5ba2\u6236\u671f\u671b\u8207CLV\u6578\u64da\u975e\u5e38\u91cd\u8981\u3002\n\u4f8b\u5982\uff0c\u904e\u65bc\u4f9d\u6200\u9ad8 CLV \u7684\u4fdd\u96aa\u516c\u53f8\u53ef\u80fd\u6c92\u6709\u610f\u8b58\u5230\u9577\u671f\u5ba2\u6236\u671f\u671b\u7372\u5f97\u512a\u60e0\u5f85\u9047\uff0c <a href=\"https:\/\/www.forbes.com\/sites\/paultalbot\/2018\/04\/25\/customer-lifetime-value-revisited\/#432d318d75ff\" target=\"_blank\" rel=\"noreferrer noopener\">Paul Talbot<\/a> \u5728\u300a\u798f\u5e03\u65af\u300b\u4e0a\u5beb\u9053\u3002\n\u4ed6\u5011\u53ef\u80fd\u6703\u671f\u671b\u7372\u5f97\u4fdd\u8cbb\u6298\u6263\u6216\u6539\u9032\u670d\u52d9\u7b49\u734e\u52f5\uff0c\u4ee5\u63db\u53d6\u4ed6\u5011\u7684\u5fe0\u8aa0\u5ea6\u3002  <\/p>\n\n<p>\u201c\u672a\u80fd\u89e3\u6c7a\u9019\u5169\u500b\u76f8\u4e92\u77db\u76fe\u7684\u5047\u8a2d\u4e0d\u50c5\u6703\u985b\u8986 CLV \u80cc\u5f8c\u7684\u6578\u4f4d\u3002\u5b83\u53ef\u80fd\u6703\u8b93\u88ab\u8aa4\u89e3\u7684\u5ba2\u6236\u8dd1\u5411\u51fa\u53e3\uff0c\u201cTalbot \u8aaa\u3002<\/p>\n\n<p>\u76f8\u53cd\uff0c\u77ad\u89e3\u5ba2\u6236\u70ba\u4ec0\u9ebc\u6703\u4ee5\u9019\u7a2e\u65b9\u5f0f\u884c\u4e8b\u81f3\u95dc\u91cd\u8981\u3002\nCLV \u672c\u8eab\u53ef\u7528\u65bc\u63d0\u4f9b\u9577\u671f\u5ba2\u6236\u60f3\u8981\u7684\u798f\u5229\uff0c\u800c\u4e0d\u6703\u640d\u5bb3\u9019\u4e9b\u5ba2\u6236\u70ba\u516c\u53f8\u5e36\u4f86\u7684\u50f9\u503c\u3002 <\/p>\n\n<p>\u4f8b\u5982\uff0c\u5c08\u6ce8\u65bcCLV\u7684\u4fdd\u96aa\u516c\u53f8\u53ef\u4ee5\u5728\u4e0d\u65b7\u4e0a\u6f32\u7684\u4fdd\u8cbb\u548c\u5ba2\u6236\u4fdd\u7559\u7387\u4e4b\u9593\u53d6\u5f97\u5e73\u8861\uff0c\u8cc7\u6599\u5eab\u884c\u92b7\u7814\u7a76\u6240\u7684 <a href=\"https:\/\/www.dbmarketing.com\/articles\/Art154.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Arthur MIddleton Hughes<\/a> \u8aaa\u3002\n\u5177\u6709\u8f03\u9ad8 CLV \u7684\u5ba2\u6236\uff0c\u5c24\u5176\u662f\u901a\u904e\u9577\u671f\u5fe0\u8aa0\u5ea6\u57f9\u990a\u7684\u5ba2\u6236\uff0c\u96a8\u8457\u6642\u9593\u7684\u63a8\u79fb\u5f80\u5f80\u6703\u652f\u4ed8\u66f4\u591a\u8cbb\u7528\uff0c\u56e0\u70ba\u4ed6\u5011\u8cfa\u5f97\u66f4\u591a\uff0c\u8cfc\u8cb7\u66f4\u6602\u8cb4\u7684\u6c7d\u8eca\u4e26\u5c07\u5c08\u6848\u6dfb\u52a0\u5230\u4ed6\u5011\u7684\u6c7d\u8eca\u6216\u623f\u4e3b\u4fdd\u55ae\u4e2d\u3002 <\/p>\n\n<p>Hughes \u8aaa\uff0c\u7531\u65bc\u5ba2\u6236\u5728\u7b2c\u4e00\u5e74\u7684\u6210\u672c\u5f80\u5f80\u6700\u9ad8\uff0c\u56e0\u6b64\u5c08\u6ce8\u65bc\u9577\u671f\u57f9\u990a\u95dc\u4fc2\u6709\u52a9\u65bc\u78ba\u4fdd\u5ba2\u6236\u7684 CLV \u4fdd\u6301\u5728\u4fdd\u96aa\u516c\u53f8\u7684\u9996\u9078\u7bc4\u570d\u5167\u3002<\/p>\n\n<h3 class=\"wp-block-heading\">CLV \u548c\u4fdd\u96aa\u516c\u53f8\u7684\u7af6\u722d\u529b<\/h3>\n\n<p>\u6700\u5f8c\uff0c\u8a55\u4f30\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\u53ef\u4ee5\u5c0d\u4fdd\u96aa\u516c\u53f8\u4f75\u8cfc\u7522\u751f\u6df1\u9060\u5f71\u97ff\uff0c\u800c\u4fdd\u96aa\u516c\u53f8\u4f75\u8cfc\u662f\u4fdd\u96aa\u696d\u6d3b\u52d5\u7684\u4e00\u500b\u4e0d\u65b7\u589e\u9577\u7684\u9818\u57df\u3002<\/p>\n\n<p>\u5728\u767c\u8868\u5728\u300a\u6b50\u6d32\u7ba1\u7406\u96dc\u8a8c\u300b\u4e0a\u7684\u4e00\u9805\u7814\u7a76\u4e2d\uff0c\u7814\u7a76\u4eba\u54e1 <a href=\"https:\/\/www.researchgate.net\/publication\/227416370_A_Model_to_Determine_Customer_Lifetime_Value_in_a_Retail_Banking_Context\" target=\"_blank\" rel=\"noreferrer noopener\">Michael Haenlein\u3001Andreas Kaplan \u548c Anemone J. Beeser<\/a> \u6307\u51fa\uff0c\u201c\u5f9e\u884c\u92b7\u7684\u89d2\u5ea6\u4f86\u770b\uff0c\u4f75\u8cfc\u4ea4\u6613\u53ea\u4e0d\u904e\u662f\u4e00\u5bb6\u516c\u53f8\u6536\u8cfc\u53e6\u4e00\u5bb6\u516c\u53f8\u7684\u5ba2\u6236\u7fa4\uff0c\u901a\u5e38\u57fa\u65bc\u9019\u6a23\u4e00\u500b\u5047\u8a2d\uff0c\u5373\u6536\u8cfc\u9280\u884c\u53ef\u4ee5\u6bd4\u51fa\u552e\u9280\u884c\u66f4\u6709\u5229\u53ef\u5716\u5730\u7ba1\u7406\u9019\u500b\u5ba2\u6236\u7fa4\u3002<\/p>\n\n<p>\u56e0\u6b64\uff0c\u5c0d\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\u7684\u6df1\u523b\u7406\u89e3\u4e0d\u50c5\u6703\u5f71\u97ff\u4fdd\u96aa\u516c\u53f8\u5728\u4f75\u8cfc\u8ac7\u5224\u4e2d\u7684\u5730\u4f4d\uff0c\u9084\u6703\u5f71\u97ff\u5176\u5728\u4fdd\u96aa\u884c\u696d\u7684\u6574\u9ad4\u50f9\u503c\u548c\u7af6\u722d\u529b\u3002\n\u56e0\u6b64\uff0c\u8a08\u7b97\u548c\u8ddf\u8e64 CLV \u6709\u52a9\u65bc\u4fdd\u96aa\u516c\u53f8\u7dad\u8b77\u81ea\u5df1\u7684\u7acb\u8db3\u9ede\u548c\u8072\u8b7d\uff0c\u4f75\u70ba\u5ba2\u6236\u63d0\u4f9b\u66f4\u597d\u7684\u670d\u52d9\u3002 <\/p>\n\n<p><em>\u5716\u7247\u4f86\u81ea\uff1abelchonock\/\u00a9123RF.com\uff0c mangostar\/\u00a9123RF.com\uff0c racorn\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8ca1\u7522\u4fdd\u96aa\u516c\u53f8\u5728\u5ba2\u6236\u4fdd\u7559\u548c\u5efa\u7acb\u95dc\u4fc2\u65b9\u9762\u9762\u81e8\u8a31\u591a\u6311\u6230\u3002 \u9996\u5148\uff0c\u6839\u64da\u798f\u5e03\u65af\u7684 Jim Gorzelany \u7684\u8aaa\u6cd5\uff0c\u8fd1 [&hellip;]<\/p>\n","protected":false},"featured_media":5686,"template":"","insight-category":[],"class_list":["post-21175","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight\/21175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/media\/5686"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/media?parent=21175"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight-category?post=21175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}