{"id":21129,"date":"2024-09-30T14:22:11","date_gmt":"2024-09-30T19:22:11","guid":{"rendered":"https:\/\/bolttech.io\/insights\/pc-%e4%bf%9d%e9%9a%aa%e5%85%ac%e5%8f%b8%e5%a6%82%e4%bd%95%e5%89%b5%e5%bb%ba%e5%80%8b%e4%ba%ba%e5%8c%96%e7%9a%84%e6%8c%89%e9%9c%80%e9%ab%94%e9%a9%97\/"},"modified":"2024-10-29T09:11:18","modified_gmt":"2024-10-29T14:11:18","slug":"pc-%e4%bf%9d%e9%9a%aa%e5%85%ac%e5%8f%b8%e5%a6%82%e4%bd%95%e5%89%b5%e5%bb%ba%e5%80%8b%e4%ba%ba%e5%8c%96%e7%9a%84%e6%8c%89%e9%9c%80%e9%ab%94%e9%a9%97","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/zh-hant\/insights\/pc-%e4%bf%9d%e9%9a%aa%e5%85%ac%e5%8f%b8%e5%a6%82%e4%bd%95%e5%89%b5%e5%bb%ba%e5%80%8b%e4%ba%ba%e5%8c%96%e7%9a%84%e6%8c%89%e9%9c%80%e9%ab%94%e9%a9%97\/","title":{"rendered":"P&amp;C \u4fdd\u96aa\u516c\u53f8\u5982\u4f55\u5275\u5efa\u500b\u4eba\u5316\u7684\u6309\u9700\u9ad4\u9a57"},"content":{"rendered":"\n<p>\u5728\u4fdd\u96aa\u516c\u53f8\u6700\u9700\u8981\u7559\u4f4f\u53ef\u9760\u6d88\u8cbb\u8005\u7fa4\u7684\u6642\u5019\uff0c\u8ca1\u7522\u548c\u610f\u5916\u50b7\u5bb3\u4fdd\u96aa\u7684\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u6b63\u5728\u4e0b\u964d\u3002\n\u96a8\u8457\u5ba2\u6236\u8d8a\u4f86\u8d8a\u591a\u5730\u8868\u793a\u4ed6\u5011\u5c0d\u4ed6\u5011\u6536\u5230\u7684\u7522\u54c1\u548c\u670d\u52d9\u4e0d\u6eff\u610f\uff0c\u4fdd\u96aa\u516c\u53f8\u5e0c\u671b\u5728 2019 \u5e74\u6539\u5584\u6d88\u8cbb\u8005\u9ad4\u9a57\u4e5f\u5c31\u4e0d\u8db3\u70ba\u5947\u4e86\u3002 <\/p>\n\n<p>\u7814\u7a76\u8868\u660e\uff0c\u5ba2\u6236\u9ad4\u9a57\u70ba\u4fdd\u96aa\u6295\u8cc7\u63d0\u4f9b\u4e86\u80a5\u6c83\u7684\u571f\u58e4\uff1a\u300c\u51fa\u8272\u7684\u5ba2\u6236\u9ad4\u9a57\u964d\u4f4e\u4e86\u4fdd\u96aa\u516c\u53f8\u7684\u92b7\u552e\u6210\u672c\uff0c\u540c\u6642\u70ba\u984d\u5916\u7684\u7522\u54c1\u92b7\u552e\u63d0\u4f9b\u4e86\u73fe\u6210\u7684\u57fa\u790e\uff0c\u300dForrester \u9996\u5e2d\u5206\u6790\u5e2b <a href=\"https:\/\/go.forrester.com\/blogs\/the-three-key-actions-that-will-define-insurance-tech-investment-in-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ellen Carney<\/a> \u8aaa\u3002<\/p>\n\n<p>\u9762\u5c0d\u5982\u6b64\u591a\u7684\u5ba2\u6236\u9ad4\u9a57\u8f49\u8b8a\u6a5f\u6703\uff0c\u6700\u597d\u7684\u8d77\u9ede\u662f\u77ad\u89e3\u4fdd\u96aa\u5ba2\u6236\u7684\u4e3b\u8981\u9700\u6c42\u3002\n\u500b\u4eba\u5316\u3001\u6309\u9700\u670d\u52d9\u548c\u7121\u7e2b\u9ad4\u9a57\u4f4d\u5c45\u699c\u9996\u3002 <\/p>\n\n<h2 class=\"wp-block-heading\">\u500b\u4eba\u5316<\/h2>\n\n<p>20\u5e74\u524d\uff0c\u500b\u6027\u5316\u670d\u52d9\u548c\u7522\u54c1\u63a8\u85a6\u662f\u5ba2\u6236\u8207\u4fdd\u96aa\u4ee3\u7406\u4eba\u4e4b\u9593\u9577\u671f\u95dc\u4fc2\u7684\u4e00\u9805\u798f\u5229\u3002\n\u5982\u4eca\uff0c\u5ba2\u6236\u671f\u671b\u7372\u5f97\u500b\u4eba\u5316\u7684\u6309\u9700\u9ad4\u9a57\u3002 <\/p>\n\n<p>\u201c\u73fe\u5728\uff0c\u516c\u53f8\u4e0d\u50c5\u5fc5\u9808\u8868\u660e\u4ed6\u5011\u77e5\u9053\u5ba2\u6236\u7684\u540d\u5b57\uff0c\u800c\u4e14\u5fc5\u9808\u8b49\u660e\u4ed6\u5011\u77e5\u9053\u4ed6\u5011\u662f\u4e00\u500b\u4eba\uff0c\u201d\u7562\u99ac\u5a01\u7684 <a href=\"https:\/\/www.propertycasualty360.com\/2018\/06\/07\/personalization-is-critical-to-a-successful-custom\/\" target=\"_blank\" rel=\"noreferrer noopener\">Julio J. Hernandez<\/a> \u88dc\u5145\u9053\u3002<\/p>\n\n<p>\u5c0d\u65bc\u4fdd\u96aa\u516c\u53f8\u4f86\u8aaa\uff0c\u70ba\u5ba2\u6236\u63d0\u4f9b\u500b\u4eba\u5316\u7684\u4fdd\u96aa\u9ad4\u9a57\u4ecd\u7136\u662f\u4e00\u500b\u5c1a\u672a\u958b\u767c\u7684\u6a5f\u6703\uff0c\u5c24\u5176\u662f\u5728\u6c7d\u8eca\u4fdd\u96aa\u92b7\u91cf\u4e0b\u964d\u548c\u8ca1\u7522\u640d\u5931\u7d22\u8ce0\u589e\u52a0\u7684\u60c5\u6cc1\u4e0b\u3002<\/p>\n\n<p>\u201c\u5982\u679c\u500b\u4eba\u6c7d\u8eca\u4fdd\u96aa\u516c\u53f8\u80fd\u5920\u4fdd\u7559\u6bcf\u5e74\u5f9e\u4e00\u5bb6\u4fdd\u96aa\u516c\u53f8\u5230\u53e6\u4e00\u5bb6\u4fdd\u96aa\u516c\u53f8\u7684 190 \u5104\u7f8e\u5143\u76f4\u63a5\u4fdd\u8cbb\u8f49\u63db\u4e2d\u7684 10%\uff0c\u90a3\u9ebc\u4ed6\u5011\u53ef\u4ee5\u984d\u5916\u7372\u5f97 20 \u5104\u7f8e\u5143\uff0c\u201d\u9ea5\u80af\u932b\u7684 <a href=\"https:\/\/www.mckinsey.com\/industries\/financial-services\/our-insights\/how-traditional-insurance-carriers-can-disrupt-through-personalized-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Mila Adamova<\/a> \u548c\u5176\u4ed6\u4f5c\u8005\u8aaa\u3002<\/p>\n\n<p>\u4e00\u7a2e\u65b9\u6cd5\u662f\u901a\u904e\u4eba\u5de5\u667a\u6167\u548c\u6a5f\u5668\u5b78\u7fd2\u7684\u61c9\u7528\u3002\n\u9019\u4e9b\u5de5\u5177\u53ef\u7528\u65bc\u69cb\u5efa\u6bcf\u500b\u4fdd\u96aa\u5ba2\u6236\u7684\u6a94\u6848\uff0c\u4e26\u6839\u64da\u9019\u4e9b\u6578\u64da\u5b9a\u88fd\u5ba2\u6236\u512a\u60e0\u3002\n\u4f8b\u5982\uff0c\u63d0\u4ea4\u5730\u5740\u8b8a\u66f4\u7684\u6c7d\u8eca\u4fdd\u96aa\u5ba2\u6236\u53ef\u80fd\u8868\u660e\u4ed6\u5011\u5df2\u7d93\u642c\u5230\u65b0\u7684\u79df\u8cc3\u516c\u53f8\uff0c\u5982\u679c\u4fdd\u96aa\u516c\u53f8\u5728\u9069\u7576\u7684\u6642\u5019\u63d0\u51fa\u8981\u6c42\uff0c\u4fdd\u96aa\u516c\u53f8\u6709\u6a5f\u6703\u6210\u70ba\u5ba2\u6236\u7684\u9996\u9078\u79df\u623f\u8005\u4fdd\u96aa\u3002  <\/p>\n\n<p>\u901a\u904e\u4f7f\u7528\u6578\u4f4d\u5de5\u5177\uff0c\u4fdd\u96aa\u516c\u53f8\u53ef\u4ee5\u201c\u5f9e\u50b3\u7d71\u7684\u57fa\u672c\u7d30\u5206\u8f49\u8b8a\u70ba\u8d85\u500b\u6027\u5316\u7684&#8217;\u7d30\u5206&#8217;\u65b9\u6cd5\uff0c\u8a72\u65b9\u6cd5\u512a\u5148\u4f7f\u7528\u5ba2\u6236\u6578\u64da\uff0c\u6839\u64da\u500b\u4eba\u7684\u50f9\u503c\u89c0\u548c\u8208\u8da3\u5275\u5efa\u5b8c\u6574\u7684\u5ba2\u6236\u6a94\u6848\uff0c\u201dAffinion \u526f\u7e3d\u88c1 <a href=\"https:\/\/www.insurancebusinessmag.com\/uk\/opinion\/how-can-insurers-follow-banks-and-improve-their-customer-experience-110782.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">Karen Wheeler<\/a> \u89e3\u91cb\u8aaa\u3002<\/p>\n\n<p>\u5e78\u904b\u7684\u662f\uff0c\u5ba2\u6236\u4f7f\u4fdd\u96aa\u516c\u53f8\u80fd\u5920\u8f15\u9b06\u63a1\u7528 Wheeler \u63a8\u85a6\u7684\u65b9\u6cd5\u3002\n\u7531\u5ba2\u6236\u6d1e\u5bdf\u7e3d\u76e3 <a href=\"https:\/\/www.accenture.com\/us-en\/insights\/financial-services\/financial-services-consumer-study-2019\" target=\"_blank\" rel=\"noreferrer noopener\">Piercarlo Gera<\/a> \u9818\u5c0e\u7684\u7814\u7a76\u5718\u968a\u8868\u793a\uff0c\u57c3\u68ee\u54f2 2019 \u5e74\u5168\u7403\u91d1\u878d\u670d\u52d9\u6d88\u8cbb\u8005\u7814\u7a76\u767c\u73fe\uff0c\u8d85\u904e 75% \u7684\u4fdd\u96aa\u548c\u9280\u884c\u5ba2\u6236\u9858\u610f\u5206\u4eab\u4ed6\u5011\u7684\u500b\u4eba\u6578\u64da\u2014\u2014\u53ea\u8981\u4ed6\u5011\u7372\u5f97\u4ed6\u5011\u671f\u671b\u7684\u670d\u52d9\u3002 <\/p>\n\n<p>\u201c\u4fdd\u96aa\u884c\u696d\u73fe\u5728\u6709\u4e00\u500b\u5de8\u5927\u7684\u6a5f\u6703\uff0c\u53ef\u4ee5\u70ba\u7576\u4eca\u7cbe\u660e\u7684\u6d88\u8cbb\u8005\u63d0\u4f9b\u4ee5\u5ba2\u6236\u70ba\u4e2d\u5fc3\u7684\u500b\u4eba\u5316\u670d\u52d9\u6c34\u6e96\uff0c\u201dBreathe Life \u9996\u5e2d\u57f7\u884c\u5b98 <a href=\"http:\/\/insurancethoughtleadership.com\/millennials-demand-modern-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ian Jeffrey<\/a> \u8aaa\u3002 \u4e0d\u50c5\u6578\u64da\u66f4\u6613\u65bc\u8a2a\u554f\uff0c\u800c\u4e14\u4eba\u5de5\u667a\u6167\u548c\u6a5f\u5668\u5b78\u7fd2\u7b49\u5de5\u5177\u4f7f\u5229\u7528\u9019\u4e9b\u6578\u64da\u7522\u751f\u5177\u6709\u524d\u6240\u672a\u6709\u7684\u6e96\u78ba\u6027\u7684\u898b\u89e3\u6210\u70ba\u53ef\u80fd\u3002<\/p>\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/women-talking-over-phone-1024x684.jpg\" alt=\"&#x5973;&#x5B69;&#x6B63;&#x5728;&#x8ECA;&#x9644;&#x8FD1;&#x6253;&#x96FB;&#x8A71;&#x3002;\" class=\"wp-image-5945\" style=\"width:997px;height:auto\"\/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u6309\u9700\u4fdd\u96aa<\/h2>\n\n<p>\u6309\u9700\u4fdd\u96aa\u7684\u6982\u5ff5\u8207\u500b\u4eba\u5316\u767c\u5c55\u5bc6\u5207\u76f8\u95dc\u3002\n\u5ba2\u6236\u5e0c\u671b\u88ab\u4fdd\u96aa\u516c\u53f8\u8a8d\u53ef\u70ba\u500b\u4eba\u3002\n\u4ed6\u5011\u9084\u5e0c\u671b\u80fd\u5920\u5728\u9700\u8981\u7684\u6642\u5019\u6e96\u78ba\u5730\u8cfc\u8cb7\u4ed6\u5011\u9700\u8981\u7684\u4fdd\u96aa\u3002\n\u6309\u9700\u4fdd\u96aa\u662f\u5ba2\u6236\u7684\u9996\u8981\u9858\u671b\uff0c\u56e0\u70ba\u667a\u80fd\u624b\u6a5f\u548cwifi\u4f7f\u6240\u6709\u884c\u696d\u7684\u5ba2\u6236\u90fd\u53ef\u4ee5\u66f4\u8f15\u9b06\u5730\u9032\u884c\u81ea\u6211\u6559\u80b2\u4e26\u5feb\u901f\u627e\u5230\u4ed6\u5011\u9700\u8981\u7684\u6771\u897f\u3002   <\/p>\n\n<p>\u201c\u5c07\u5373\u6642\u8cc7\u8a0a\u548c\u89e3\u6c7a\u65b9\u6848\u9001\u5230\u624b\u638c\u4e0a\uff0c\u4ee5\u53ca\u8d85\u500b\u6027\u5316\u7684\u9ad4\u9a57\uff0c\u4e0d\u518d\u662f\u4e00\u7a2e\u597d\u8655\uff0c\u800c\u662f\u610f\u6599\u4e4b\u4e2d\u7684\uff0c\u201dCover Genius \u4fdd\u96aa\u4e3b\u7ba1 <a href=\"https:\/\/www.itij.com\/feature\/how-meet-customers-demands\" target=\"_blank\" rel=\"noreferrer noopener\">Graeme Dean<\/a> \u8aaa\u3002<\/p>\n\n<p>\u6ce2\u58eb\u9813\u8aee\u8a62\u96c6\u5718\u7684 <a href=\"https:\/\/www.bcg.com\/publications\/2019\/reinventing-life-insurance-agency-distribution-globally.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">Nathalia Bellizia\u3001Tim Calvert \u548c Nick Gagnon<\/a> \u8868\u793a\uff0c\u7531\u65bc\u5ba2\u6236\u53ef\u4ee5\u66f4\u8f15\u9b06\u5730\u6bd4\u8f03\u4fdd\u96aa\u7522\u54c1\uff0c\u4fdd\u96aa\u516c\u53f8\u5c07\u9700\u8981\u5f9e\u7522\u54c1\u7af6\u722d\u904e\u6e21\u5230\u670d\u52d9\u548c\u89e3\u6c7a\u65b9\u6848\u7af6\u722d\u3002 \u4f8b\u5982\uff0c\u6539\u5584\u5ba2\u6236\u548c\u4fdd\u96aa\u516c\u53f8\u4e4b\u9593\u7684\u6e9d\u901a\u548c\u53ef\u8a2a\u554f\u6027\u53ef\u4ee5\u5e6b\u52a9\u4fdd\u96aa\u516c\u53f8\u5f4c\u5408\u9700\u6c42\u548c\u7522\u54c1\u4e4b\u9593\u7684\u5dee\u8ddd\u3002 \u63d0\u4f9b\u670d\u52d9\u548c\u652f\u63f4\uff0c\u5e6b\u52a9\u5ba2\u6236\u4e5f\u53ef\u4ee5\u6eff\u8db3\u6b64\u9700\u6c42\u3002<\/p>\n\n<p>\u96a8\u8457\u5ba2\u6236\u9700\u6c42\u7684\u8b8a\u5316\uff0c\u627f\u904b\u5546\u63d0\u4f9b\u7684\u904e\u6642\u7522\u54c1\u8d8a\u4f86\u8d8a\u4e0d\u7b26\u5408\u8cb7\u5bb6\u7684\u671f\u671b\u3002\nDean \u8aaa\uff0c\u5ba2\u6236\u8d8a\u4f86\u8d8a\u591a\u5730\u907f\u514d\u8cfc\u8cb7\u7d9c\u5408\u4fdd\u55ae\uff0c\u8f49\u800c\u8cfc\u8cb7\u5728\u9700\u8981\u6642\u6e96\u78ba\u91dd\u5c0d\u4ed6\u5011\u9700\u8981\u7684\u4fdd\u96aa\u3002 <\/p>\n\n<p>\u4fdd\u96aa\u516c\u53f8\u9700\u8981\u91cd\u65b0\u8003\u616e\u4ed6\u5011\u92b7\u552e\u7684\u7522\u54c1\uff0c\u4ee5\u4fbf\u4f7f\u5176\u7b26\u5408\u6578\u4f4d\u6642\u4ee3\u7684\u5ba2\u6236\u671f\u671b\u3002\n\u201c\u5c07\u73fe\u6709\u7522\u54c1\u5f9e\u8ca8\u67b6\u4e0a\u64a4\u4e0b\u4e26\u5617\u8a66\u5728\u5728\u7dda\u5e73\u81fa\u4e0a\u92b7\u552e\u53ea\u6703\u8b93\u8981\u6c42\u7c21\u55ae\u6027\u548c\u900f\u660e\u5ea6\u7684\u5ba2\u6236\u611f\u5230\u6cae\u55aa\uff0c\u201dProSight Specialty Insurance \u7684\u5275\u59cb\u4eba\u517c\u9996\u5e2d\u57f7\u884c\u5b98 <a href=\"https:\/\/www.propertycasualty360.com\/2018\/06\/22\/insurance-customers-want-an-enhanced-user-experien\/\" target=\"_blank\" rel=\"noreferrer noopener\">Joe Beneducci<\/a> \u8aaa\u3002 <\/p>\n\n<p>\u5ba2\u6236\u4e5f\u9858\u610f\u5171\u7528\u500b\u4eba\u8cc7\u8a0a\u4ee5\u8a2a\u554f\u6309\u9700\u7522\u54c1\u3002\n\u4f8b\u5982\uff0cCambridge Mobile Telematics \u7684\u4e00\u9805\u7814\u7a76\u767c\u73fe\uff0c73% \u7684\u99d5\u99db\u54e1\u9858\u610f\u5206\u4eab\u6709\u95dc\u4ed6\u5011\u500b\u4eba\u99d5\u99db\u884c\u70ba\u7684\u8cc7\u8a0a\uff0c\u4ee5\u4fbf\u7372\u5f97\u6839\u64da\u4ed6\u5011\u7684\u5be6\u969b\u8868\u73fe\u91cf\u8eab\u5b9a\u88fd\u7684\u4fdd\u96aa\u548c\u4fdd\u96aa\u8cbb\u7387\uff0c\u800c\u4e0d\u662f\u6839\u64da\u4ed6\u5011\u7684\u5e74\u9f61\u3001\u4f4d\u7f6e\u6216\u6027\u5225\u7b49\u56e0\u7d20\uff0cCMT \u7522\u54c1\u526f\u7e3d\u88c1 <a href=\"https:\/\/www.propertycasualty360.com\/2018\/12\/05\/personalizing-the-future-of-auto-insurance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Katherine Wheeler<\/a> \u8aaa\u3002 <\/p>\n\n<p>\u667a\u6167\u624b\u6a5f\u4f7f\u4fdd\u96aa\u516c\u53f8\u66f4\u5bb9\u6613\u63a1\u7528\u9060\u7aef\u8cc7\u8a0a\u8655\u7406\u7b49\u5de5\u5177\uff0c\u4ee5\u63d0\u4f9b\u5ba2\u6236\u60f3\u8981\u7684\u500b\u4eba\u5316\u6309\u9700\u9ad4\u9a57\u548c\u7522\u54c1\u3002<\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"671\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/consultation-broker-1024x671.jpg\" alt=\"33303705 - &#x5E74;&#x8F15;&#x7684;&#x5546;&#x52D9;&#x592B;&#x5A66;&#x8207;&#x79D1;&#x6280;&#x8A2D;&#x5099;&#x6703;&#x9762;\" class=\"wp-image-5955\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/consultation-broker-1024x671.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/consultation-broker-300x197.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/consultation-broker-768x503.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/consultation-broker.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u7121\u7e2b\u9ad4\u9a57<\/h2>\n\n<p>\u6700\u5f8c\uff0c\u4fdd\u96aa\u5ba2\u6236\u5e0c\u671b\u80fd\u5920\u8f15\u9b06\u5730\u5f9e\u6578\u5b57\u8a2d\u5099\u7814\u7a76\u3001\u6bd4\u8f03\u548c\u8cfc\u8cb7\u4fdd\u96aa\u3002\n\u4ed6\u5011\u9084\u5e0c\u671b\u6839\u64da\u4ed6\u5011\u76ee\u524d\u7684\u9700\u6c42\uff0c\u5f9e\u7db2\u7ad9\u7121\u7e2b\u5207\u63db\u5230\u79fb\u52d5\u61c9\u7528\u7a0b\u5f0f\u518d\u5230\u624b\u6a5f\u3002 <\/p>\n\n<p>\u8a31\u591a\u4fdd\u96aa\u516c\u53f8\u5c0d\u5ba2\u6236\u5c0d\u7121\u7e2b\u9ad4\u9a57\u7684\u9700\u6c42\u53ca\u5176\u54e1\u5de5\u5c0d\u96c6\u6210\u8cc7\u8a0a\u8a2a\u554f\u7684\u9700\u6c42\u90fd\u5f88\u654f\u611f\uff0c\u56e0\u6b64\u5c08\u6ce8\u65bc\u6539\u9032\u5176\u591a\u7ba1\u9053\u65b9\u6cd5\u3002\n\u70ba\u4e86\u5b8c\u5168\u7b26\u5408\u5ba2\u6236\u7684\u884c\u70ba\u548c\u671f\u671b\uff0c\u9019\u4e00\u9ede\u81f3\u95dc\u91cd\u8981\uff0cDimelo \u884c\u92b7\u4e3b\u7ba1 <a href=\"https:\/\/www.retailcustomerexperience.com\/blogs\/omni-digital-vs-omnichannel-what-is-the-difference\/\" target=\"_blank\" rel=\"noreferrer noopener\">Julien Rio<\/a> \u8aaa\u3002 <\/p>\n\n<p>\u201c\u5168\u6578\u4f4d\u5316\u5ba2\u6236\u5e0c\u671b\u7372\u5f97\u6d41\u66a2\u7684\u9ad4\u9a57\uff1a\u5c0d\u4ed6\u5011\u4f86\u8aaa\uff0c\u6700\u91cd\u8981\u7684\u662f\u80fd\u5920\u4f7f\u7528\u4ed6\u5011\u559c\u6b61\u7684\u7ba1\u9053\u4f86\u627e\u5230\u554f\u984c\u7684\u89e3\u6c7a\u65b9\u6848\u3002\u516c\u53f8\u9700\u8981\u80fd\u5920\u5728\u5176\u6240\u6709\u63a5\u89f8\u9ede\u63d0\u4f9b\u7d71\u4e00\u7684\u512a\u8cea\u670d\u52d9\uff0c\u201cRio \u8aaa\u3002<\/p>\n\n<p>\u9019\u4e9b\u5ba2\u6236\u5b8c\u5168\u5728\u7dda\u5c0b\u627e\u548c\u8cfc\u8cb7\u4fdd\u96aa;\u4ed6\u5011\u4e0d\u6703\u8a2a\u554f\u4ee3\u7406\u6a5f\u69cb\u7b49\u5be6\u9ad4\u5730\u9ede\u6216\u901a\u904e\u96fb\u8a71\u806f\u7e6b\u4fdd\u96aa\u516c\u53f8\u3002<\/p>\n\n<p>\u70ba\u4e86\u5411\u5ba2\u6236\u63d0\u4f9b\u7121\u7e2b\u9ad4\u9a57\uff0c\u4fdd\u96aa\u516c\u53f8\u9700\u8981\u95dc\u6ce8\u81ea\u5df1\u7684\u5de5\u5177\u548c\u5e73\u81fa\u5982\u4f55\u904b\u4f5c\u3002\nNTT DATA Services \u7684\u6578\u64da\u548c\u5206\u6790\u8ca0\u8cac\u4eba <a href=\"https:\/\/banking-insurance.cioreview.com\/cxoinsight\/8-questions-insurance-cios-must-ask-to-meet-customer-demands-nid-27201-cid-23.html\" target=\"_blank\" rel=\"noreferrer noopener\">Normand Lepine<\/a> \u88dc\u5145\u9053\uff0c\u5141\u8a31\u5728\u55ae\u500b\u6846\u67b6\u4e0a\u57f7\u884c\u591a\u7a2e\u4fdd\u96aa\u529f\u80fd\u7684\u5e73\u81fa\u53ef\u4ee5\u63d0\u9ad8\u4fdd\u96aa\u516c\u53f8\u6eff\u8db3\u4e0d\u65b7\u8b8a\u5316\u7684\u5ba2\u6236\u9700\u6c42\u7684\u80fd\u529b\u3002 <\/p>\n\n<p>\u201c\u5e73\u81fa\u65b9\u6cd5\u5141\u8a31\u60a8\u8026\u5408\u3001\u4ea4\u63db\u548c\u7d44\u88dd\u6280\u8853\u5143\u4ef6\u4ee5\u652f\u63f4\u4efb\u4f55\u696d\u52d9\u6a21\u5f0f\uff0c\u201dLepine \u8aaa\u3002\n\u56e0\u6b64\uff0c\u5e73\u81fa\u53ef\u4ee5\u5e6b\u52a9\u4fdd\u96aa\u516c\u53f8\u63d0\u9ad8\u654f\u6377\u6027\uff0c\u5feb\u901f\u56de\u61c9\u65b0\u6a5f\u6703\uff0c\u4e26\u63d0\u4f9b\u5ba2\u6236\u6240\u9700\u7684\u7522\u54c1\u548c\u670d\u52d9\u3002 <\/p>\n\n<p>\u4eca\u5929\u7684\u4fdd\u96aa\u5ba2\u6236\u5e0c\u671b\u8cfc\u8cb7\u4fdd\u96aa\u8b8a\u5f97\u7c21\u55ae\u3002\n\u4ed6\u5011\u5e0c\u671b\u6839\u64da\u4ed6\u5011\u7684\u9700\u6c42\u548c\u884c\u70ba\u91cf\u8eab\u5b9a\u88fd\u4fdd\u96aa\uff0c\u4e26\u4e14\u4ed6\u5011\u5e0c\u671b\u4fdd\u96aa\u516c\u53f8\u5c07\u4ed6\u5011\u8996\u70ba\u500b\u4eba\u3002 <\/p>\n\n<p>\u70ba\u4e86\u6eff\u8db3\u9019\u4e9b\u671f\u671b\uff0c\u4fdd\u96aa\u516c\u53f8\u9700\u8981\u6548\u4eff\u4e9e\u99ac\u905c\u7b49\u516c\u53f8\uff0c\u8981\u6c42\u6bcf\u4f4d\u54e1\u5de5\u63d0\u4f9b\u51fa\u8272\u7684\u5ba2\u6236\u9ad4\u9a57\u3002<\/p>\n\n<p>\u201c\u5982\u4eca\uff0c\u516c\u53f8\u5728\u4ed6\u5011\u6240\u505a\u7684\u6bcf\u4e00\u4ef6\u4e8b\u4e2d\u90fd\u8003\u616e\u5ba2\u6236\u9ad4\u9a57\uff0c\u5f9e\u62db\u8058\u548c\u9818\u5c0e\u529b\u767c\u5c55\u5230\u884c\u92b7\u3001\u4f9b\u61c9\u93c8\u3001\u7269\u6d41\u3001IT \u57fa\u790e\u8a2d\u65bd\u3001\u7522\u54c1\u8a2d\u8a08\u548c\u6574\u500b\u696d\u52d9\u7684\u6301\u7e8c\u6539\u9032\uff0c\u201d\u798f\u5e03\u65af\u5ba2\u6236\u9ad4\u9a57\u672a\u4f86\u5b78\u5bb6 <a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2018\/12\/05\/five-trends-shaping-the-future-of-customer-experience-in-2019\/#237d304d7bb6\" target=\"_blank\" rel=\"noreferrer noopener\">Blake Morgan<\/a> \u89e3\u91cb\u9053\u3002<\/p>\n\n<p>\u5e78\u904b\u7684\u662f\uff0c\u9019\u4e9b\u5de5\u5177\u4f7f\u4fdd\u96aa\u516c\u53f8\u80fd\u5920\u64c1\u62b1\u9019\u500b\u672a\u4f86\uff0c\u4e26\u5f9e\u500b\u4eba\u5316\u7684\u6309\u9700\u9ad4\u9a57\u4e2d\u7372\u76ca\u3002<\/p>\n\n<p><em>\u5716\u7247\u63d0\u4f9b\uff1aAntonio Guillem\/\u00a9123RF.com\u3001viktorianovo\/\u00a9123RF.com\u3001Trendsetter Images\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u4fdd\u96aa\u516c\u53f8\u6700\u9700\u8981\u7559\u4f4f\u53ef\u9760\u6d88\u8cbb\u8005\u7fa4\u7684\u6642\u5019\uff0c\u8ca1\u7522\u548c\u610f\u5916\u50b7\u5bb3\u4fdd\u96aa\u7684\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u6b63\u5728\u4e0b\u964d\u3002 \u96a8\u8457\u5ba2\u6236\u8d8a\u4f86\u8d8a\u591a\u5730\u8868\u793a\u4ed6\u5011\u5c0d [&hellip;]<\/p>\n","protected":false},"featured_media":5937,"template":"","insight-category":[],"class_list":["post-21129","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight\/21129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/media\/5937"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/media?parent=21129"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight-category?post=21129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}