{"id":20797,"date":"2024-09-27T11:47:13","date_gmt":"2024-09-27T16:47:13","guid":{"rendered":"https:\/\/bolttech.io\/insights\/%e5%95%86%e6%a5%ad%e4%bf%9d%e9%9a%aa%e5%b9%b3%e8%87%ba%e5%a6%82%e4%bd%95%e6%89%93%e9%80%a0%e5%ae%a2%e6%88%b6%e6%83%b3%e8%a6%81%e7%9a%84%e6%95%b8%e5%ad%97%e9%ab%94%e9%a9%97\/"},"modified":"2024-09-27T11:47:16","modified_gmt":"2024-09-27T16:47:16","slug":"%e5%95%86%e6%a5%ad%e4%bf%9d%e9%9a%aa%e5%b9%b3%e8%87%ba%e5%a6%82%e4%bd%95%e6%89%93%e9%80%a0%e5%ae%a2%e6%88%b6%e6%83%b3%e8%a6%81%e7%9a%84%e6%95%b8%e5%ad%97%e9%ab%94%e9%a9%97","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/zh-hant\/insights\/%e5%95%86%e6%a5%ad%e4%bf%9d%e9%9a%aa%e5%b9%b3%e8%87%ba%e5%a6%82%e4%bd%95%e6%89%93%e9%80%a0%e5%ae%a2%e6%88%b6%e6%83%b3%e8%a6%81%e7%9a%84%e6%95%b8%e5%ad%97%e9%ab%94%e9%a9%97\/","title":{"rendered":"\u5546\u696d\u4fdd\u96aa\u5e73\u81fa\u5982\u4f55\u6253\u9020\u5ba2\u6236\u60f3\u8981\u7684\u6578\u5b57\u9ad4\u9a57"},"content":{"rendered":"\n<p>\u5728\u7dda\u696d\u52d9\u84ec\u52c3\u767c\u5c55\uff0c\u4f46\u5546\u696d\u904b\u71df\u5546\u5728\u63a8\u51fa\u6578\u5b57\u9ad4\u9a57\u76f4\u92b7\u5e73\u81fa\u65b9\u9762\u9032\u5c55\u7de9\u6162\u3002\n\u8207\u6b64\u540c\u6642\uff0c\u5ba2\u6236\u8981\u6c42\u4fdd\u96aa\u516c\u53f8\u63d0\u4f9b\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u66f4\u591a\u7684\u500b\u4eba\u5316\u95dc\u6ce8\u3002 <\/p>\n\n<p>\u5e78\u904b\u7684\u662f\uff0c\u9019\u5169\u500b\u554f\u984c\u90fd\u6709\u4e00\u500b\u5171\u540c\u7684\u89e3\u6c7a\u65b9\u6848\u3002\n\u5f37\u5927\u7684\u5546\u696d\u4fdd\u96aa\u5e73\u81fa\u4f7f\u76f4\u92b7\u9ad8\u6548\u4e14\u6709\u6548\uff0c\u4e26\u5275\u9020\u4e86\u66f4\u6109\u5feb\u7684\u5ba2\u6236\u9ad4\u9a57\uff0c\u5f9e\u800c\u589e\u5f37\u4e86\u5ba2\u6236\u8207\u4fdd\u96aa\u516c\u53f8\u7684\u95dc\u4fc2\u3002 <\/p>\n\n<h2 class=\"wp-block-heading\">\u5546\u696d\u4fdd\u96aa\u4e2d\u7684\u5ba2\u6236\u9700\u6c42<\/h2>\n\n<p>\u8ca1\u7522\u548c\u610f\u5916\u50b7\u5bb3\u4fdd\u96aa\u7684\u500b\u4eba\u696d\u52d9\u53d7\u76ca\u65bc\u76f4\u92b7\u5c0d\u5ba2\u6236\u9ad4\u9a57\u7684\u95dc\u6ce8\u3002\n\u7136\u800c\uff0c\u5546\u696d\u4fdd\u96aa\u63a5\u53d7\u5728\u7dda\u4fdd\u96aa\u7684\u505a\u6cd5\u7684\u901f\u5ea6\u8f03\u6162\uff1aTrusted Choice \u7684 <a href=\"https:\/\/www.trustedchoice.com\/f\/p\/direct-business-insurance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marty Agather<\/a> \u8868\u793a\uff0c\u5927\u7d04 85% \u7684\u5546\u696d\u4fdd\u55ae\u4ecd\u7136\u7531\u7368\u7acb\u4ee3\u7406\u4eba\u627f\u4fdd\u3002 <\/p>\n\n<p>\u4ee3\u7406\u4eba-\u5ba2\u6236\u95dc\u4fc2\u5728\u5546\u696d\u4fdd\u96aa\u4e2d\u4f54\u4e3b\u5c0e\u5730\u4f4d\uff0c\u6e1b\u7de9\u4e86\u5728\u7dda\u76f4\u63a5\u5546\u696d\u92b7\u552e\u7684\u589e\u9577\u3002\n\u5b83\u9084\u63a8\u9072\u4e86\u5546\u696d\u4fdd\u96aa\u516c\u53f8\u610f\u8b58\u5230\u5728\u7dda\u8cfc\u7269\u901a\u5e38\u6539\u8b8a\u4e86\u5ba2\u6236\u5e36\u4f86\u7684\u671f\u671b\u548c\u8981\u6c42\u7684\u6642\u523b\u3002 <\/p>\n\n<p>\u53ca\u6642\u7684\u56de\u61c9\u548c\u8b49\u660e\u7684\u7269\u6709\u6240\u503c\uff0c\u7528\u65bc\u5b9a\u7fa9\u9ad8\u54c1\u8cea\u7684\u5ba2\u6236\u9ad4\u9a57\u4fdd\u96aa\u3002\n\u7136\u800c\uff0c\u4eca\u5929\uff0c\u5ba2\u6236\u7684\u671f\u671b\u5df2\u7d93\u767c\u751f\u4e86\u8b8a\u5316\u3002\n\u9ad8\u6548\u548c\u500b\u4eba\u5316\u7684\u670d\u52d9\u5df2\u6500\u5347\u81f3\u5ba2\u6236\u512a\u5148\u8003\u616e\u7684\u9996\u4f4d\u3002  <\/p>\n\n<p>\u96d6\u7136\u5ba2\u6236\u5c0d\u9ad4\u9a57\u7684\u671f\u671b\u767c\u751f\u4e86\u8b8a\u5316\uff0c\u4f46\u4ed6\u5011\u5c0d\u9ad4\u9a57\u4f5c\u70ba\u8861\u91cf\u4fdd\u96aa\u516c\u53f8\u6a19\u6e96\u7684\u4f9d\u8cf4\u4e26\u6c92\u6709\u6539\u8b8a\u3002\n\u4e8b\u5be6\u4e0a\uff0c\u8d85\u904e 70% \u7684\u6d88\u8cbb\u8005\u6839\u64da\u5ba2\u6236\u9ad4\u9a57 \uff08CX\uff09 \u7684\u54c1\u8cea\u5c0d\u4f01\u696d\u7684\u770b\u6cd5\uff0c\u9ea5\u80af\u932b\u7684 <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/from-moments-to-journeys-a-paradigm-shift-in-customer-experience-excellence\" target=\"_blank\" rel=\"noreferrer noopener\">Dorian Stone \u548c John Devine<\/a> \u5beb\u9053\u3002 <\/p>\n\n<p>\u5305\u62ec\u5546\u696d\u4fdd\u96aa\u516c\u53f8\u5728\u5167\u7684\u4f01\u696d\u8d8a\u4f86\u8d8a\u610f\u8b58\u5230\u5ba2\u6236\u9ad4\u9a57\u4e0d\u65b7\u8b8a\u5316\u7684\u58d3\u529b\u3002\nGartner \u7684\u4e00\u9805\u7814\u7a76\u767c\u73fe\uff0c81% \u7684\u4f01\u696d\u5e0c\u671b\u4e3b\u8981\u6216\u5b8c\u5168\u57fa\u65bc\u5ba2\u6236\u9ad4\u9a57\u9032\u884c\u7af6\u722d\u3002 <\/p>\n\n<p>\u7576\u6240\u92b7\u552e\u7684\u57fa\u790e\u7522\u54c1\u6216\u670d\u52d9\u5728\u516c\u53f8\u4e4b\u9593\u5be6\u73fe\u6a19\u6e96\u5316\u6642\uff0c\u5ba2\u6236\u9ad4\u9a57\u8b8a\u5f97\u66f4\u52a0\u91cd\u8981\u2014\u2014\u5c31\u50cf\u8a31\u591a\u5546\u696d\u4fdd\u96aa\u55ae\u4e00\u6a23\u3002\n\u7576\u5f9e\u4efb\u4f55\u8ce3\u5bb6\u90a3\u88e1\u8cfc\u8cb7\u7684\u5546\u54c1\u57fa\u672c\u76f8\u540c\u6642\uff0c\u8cb7\u5bb6\u6703\u66f4\u52a0\u5f37\u8abf\u5ba2\u6236\u9ad4\u9a57\u7684\u7368\u7279\u529f\u80fd\uff0c\u4ee5\u5340\u5206\u8ce3\u5bb6\u4e26\u8b49\u660e\u4ed6\u5011\u5c0d\u7279\u5b9a\u8ce3\u5bb6\u7684\u5fe0\u8aa0\u5ea6\u662f\u5408\u7406\u7684\u3002 <\/p>\n\n<p>\u5546\u696d\u4fdd\u96aa\u516c\u53f8\u9700\u8981\u901a\u904e\u5f37\u8abf\u5c0d\u4fdd\u96aa\u8cfc\u8cb7\u8005\u4f86\u8aaa\u91cd\u8981\u7684\u5ba2\u6236\u9ad4\u9a57\u8981\u9ede\uff0c\u5728\u5ba2\u6236\u6240\u5728\u7684\u5730\u65b9\u8207\u4ed6\u5011\u6703\u9762\u3002\n\u70ba\u4e86\u6539\u5584\u5ba2\u6236\u9ad4\u9a57\uff0c\u201c\u9a57\u8b49\u5ba2\u6236\u9ad4\u9a57\u7684\u5546\u696d\u50f9\u503c\u4e26\u901a\u904e\u5354\u4f5c\u9032\u884c\u9818\u5c0e\uff0c\u5426\u5247\u5c31\u6709\u53ef\u80fd\u5931\u53bb\u9810\u7b97\uff0c\u4e26\u5f71\u97ff\u5ba2\u6236\u6eff\u610f\u5ea6\u3001\u5fe0\u8aa0\u5ea6\u548c\u64c1\u8b77\u5ea6\u7684\u9a45\u52d5\u56e0\u7d20\uff0c\u201dGartner \u5ba2\u6236\u9ad4\u9a57\u526f\u7e3d\u88c1 <a href=\"https:\/\/www.gartner.com\/en\/marketing\/insights\/articles\/key-findings-from-the-gartner-customer-experience-survey\" target=\"_blank\" rel=\"noreferrer noopener\">Augie Ray<\/a> \u8aaa\u3002 <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/team-coding-discussion-1024x682.jpg\" alt=\"\" class=\"wp-image-8013\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/team-coding-discussion-1024x682.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/team-coding-discussion-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/team-coding-discussion-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/team-coding-discussion.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u5ba2\u6236\u5e0c\u671b\u4fdd\u96aa\u6578\u4f4d\u9ad4\u9a57\u5177\u5099\u4ec0\u9ebc\uff1f<\/h2>\n\n<p>\u5c0f\u4f01\u696d\u4fdd\u96aa\u5ba2\u6236\u5e0c\u671b\u5728\u7dda\u8cfc\u8cb7\u4fdd\u96aa\u3002\n\u7e3d\u9ad4\u800c\u8a00\uff0c51% \u7684\u5c0f\u4f01\u696d\u4e3b\u53ef\u80fd\u6703\u76f4\u63a5\u5f9e\u4fdd\u96aa\u516c\u53f8\u8cfc\u8cb7\u5546\u696d\u4fdd\u96aa\uff0c\u6839\u64da <a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/us\/Documents\/financial-services\/us-fsi-voice-of-the-small-business-insurance-consumer-032615.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Michelle Canaan<\/a> \u548c\u5fb7\u52e4\u7684\u540c\u4e8b\u7684\u8aaa\u6cd5\u3002\n\u5728 35 \u6b72\u4ee5\u4e0b\u7684\u5ba2\u6236\u548c\u516c\u53f8\u5e74\u6536\u5165\u4f4e\u65bc 100 \u842c\u7f8e\u5143\u7684\u5ba2\u6236\u4e2d\uff0c\u9019\u4e00\u6bd4\u4f8b\u6703\u589e\u52a0\uff0c\u9019\u4f7f\u5f97\u5c0f\u4f01\u696d\u4fdd\u96aa\u7684\u76f4\u63a5\u92b7\u552e\u6210\u70ba\u5546\u696d\u4fdd\u96aa\u516c\u53f8\u7684\u4e00\u500b\u5de8\u5927\u6a5f\u6703\u3002  <\/p>\n\n<p>\u5fb7\u52e4\u7814\u7a76\u9084\u767c\u73fe\uff0c\u5df2\u7d93\u5728\u7db2\u4e0a\u8cfc\u8cb7\u4fdd\u96aa\u7684\u5c0f\u4f01\u696d\u66f4\u6709\u53ef\u80fd\u518d\u6b21\u8cfc\u8cb7\u4fdd\u96aa\u3002\n\u4f8b\u5982\uff0c48% \u5728\u7db2\u4e0a\u8cfc\u8cb7\u4e86\u4e00\u822c\u8cac\u4efb\u4fdd\u96aa\u7684\u4eba\u201c\u5f88\u6709\u53ef\u80fd\u201d\u518d\u6b21\u8cfc\u8cb7\uff0c43% \u7684\u4eba\u201c\u6709\u9ede\u53ef\u80fd\u201d\u3002 <\/p>\n\n<p>\u201c\u7531\u65bc\u6eff\u610f\u5ea6\u901a\u5e38\u5f88\u9ad8\uff0c\u90a3\u4e9b\u5617\u8a66\u5728\u4e92\u806f\u7db2\u4e0a\u8cfc\u8cb7\u5546\u696d\u4fdd\u96aa\u7684\u4eba\u66f4\u6709\u53ef\u80fd\u8aaa\u4ed6\u5011\u5c07\u4f86\u6703\u4ee5\u9019\u7a2e\u65b9\u5f0f\u958b\u5c55\u696d\u52d9\uff0c\u9019\u4e26\u4e0d\u5947\u602a\uff0c\u201dCanaan \u7b49\u4eba\u8aaa\u3002<\/p>\n\n<p>\u5546\u696d\u4fdd\u96aa\u516c\u53f8\u5982\u4f55\u63a5\u89f8\u9996\u6b21\u8cfc\u8cb7\u7684\u5ba2\u6236\uff1f\n <a href=\"https:\/\/insuranceblog.accenture.com\/wp-content\/uploads\/2018\/10\/Winning-the-Hearts-and-Minds-of-Small-Business-Ins-Buyers-Research-Piece.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u57c3\u68ee\u54f2<\/a> \u7684\u4e00\u9805\u7814\u7a76\u63d0\u4f9b\u4e86\u898b\u89e3\u3002\n\u5728\u63a2\u7d22\u5c0f\u4f01\u696d\u4e3b\u4e0d\u5728\u7dda\u8cfc\u8cb7\u4fdd\u96aa\u7684\u539f\u56e0\u6642\uff0c\u8a72\u7814\u7a76\u767c\u73fe\uff0c\u7f3a\u4e4f\u8cc7\u8a0a\u3001\u6e05\u6670\u5ea6\u548c\u500b\u4eba\u5316\u4f7f\u9996\u6b21\u8cfc\u8cb7\u5546\u696d\u4fdd\u96aa\u7684\u8cb7\u5bb6\u611f\u5230\u6cae\u55aa\uff0c\u5c07\u4ed6\u5011\u63a8\u5411\u4ee3\u7406\u5546\uff0c\u9060\u96e2\u76f4\u92b7\u7ba1\u9053\u3002  <\/p>\n\n<p>\u57c3\u68ee\u54f2\u4f30\u8a08\uff0c\u52302020\u5e74\uff0c\u5c0f\u4f01\u696d\u4fdd\u96aa\u8cbb\u7e3d\u984d\u768425%\u5c07\u7531\u6578\u4f4d\u627f\u4fdd\u3002\n\u6b64\u5916\uff0c\u57c3\u68ee\u54f2\u4f30\u8a08\uff0c60% \u7684\u5c0f\u4f01\u696d\u7531 25-55 \u6b72\u5e74\u9f61\u6bb5\u7684\u4eba\u64c1\u6709\uff0c\u9019\u662f\u5c0d\u5728\u7dda\u8cfc\u8cb7\u4fdd\u96aa\u6700\u611f\u8208\u8da3\u7684\u4ee3\u969b\u7fa4\u9ad4\u3002 <\/p>\n\n<p>\u6839\u64da\u57c3\u68ee\u54f2\u7684\u7814\u7a76\uff0c\u5ba2\u6236\u5c0d\u5728\u7dda\u8cfc\u8cb7\u5546\u696d\u4fdd\u96aa\u611f\u8208\u8da3\u3002\n\u4f46\u50c5\u50c5\u63d0\u4f9b\u9078\u9805\u662f\u4e0d\u5920\u7684\u3002\n\u4fdd\u96aa\u5e73\u81fa\u201c\u9084\u5fc5\u9808\u6253\u9020\u4ee5\u5ba2\u6236\u70ba\u4e2d\u5fc3\u7684\u9ad4\u9a57\uff0c\u4ee5\u89e3\u6c7a\u5c0f\u4f01\u696d\u4e3b\u7684\u6240\u6709\u4fdd\u96aa\u6311\u6230\u548c\u632b\u6298\uff0c\u201d\u57c3\u68ee\u54f2\u4fdd\u96aa\u8463\u4e8b\u7e3d\u7d93\u7406 <a href=\"https:\/\/insuranceblog.accenture.com\/what-small-business-owners-want-from-direct-commercial-carriers\" target=\"_blank\" rel=\"noreferrer noopener\">Michael Reilly<\/a> \u8aaa\u3002  <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/group-meeting-1024x683.jpg\" alt=\"\" class=\"wp-image-8003\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/group-meeting-1024x683.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/group-meeting-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/group-meeting-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/group-meeting.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u9078\u64c7\u5408\u9069\u7684\u5e73\u81fa<\/h2>\n\n<p>\u5ba2\u6236\u5c0d\u5176\u4ed6\u5f62\u5f0f\u7684\u5728\u7dda\u8cfc\u7269\u7684\u9ad4\u9a57\u6c7a\u5b9a\u4e86\u4ed6\u5011\u5c0d\u5728\u7dda\u5546\u696d\u4fdd\u96aa\u8cfc\u8cb7\u7684\u671f\u671b\u3002\n\u4f8b\u5982\uff0c\u4ed6\u5011\u5df2\u7d93\u7fd2\u6163\u4e86\u901a\u904e Amazon \u9032\u884c\u5168\u6e20\u9053\u6d41\u89bd\u7b49\u529f\u80fd\uff0c\u56e0\u6b64\u66f4\u6709\u53ef\u80fd\u671f\u671b\u4ed6\u5011\u7684\u4fdd\u96aa\u516c\u53f8\u63d0\u4f9b\u985e\u4f3c\u7684\u529f\u80fd\u3002 <\/p>\n\n<p>\u7136\u800c\uff0c\u5c0d\u65bc\u8ca1\u7522\u4fdd\u96aa\u516c\u53f8\u4f86\u8aaa\uff0c\u63d0\u4f9b\u5ba2\u6236\u671f\u671b\u7684\u6578\u5b57\u9ad4\u9a57\u4e26\u4e0d\u5bb9\u6613\u3002\n\u201c\u5ba2\u6236\u5e0c\u671b\u904b\u71df\u5546\u63d0\u4f9b\u7121\u7e2b\u3001\u5168\u7ba1\u9053\u548c\u9ad8\u5ea6\u500b\u6027\u5316\u7684\u9ad4\u9a57\uff0c\u4f46\u7d44\u7e54\u548c\u884c\u696d\u969c\u7919\uff0c\u5305\u62ec\u6578\u64da\u5b64\u5cf6\u548c\u4e0d\u65b7\u767c\u5c55\u7684\u6578\u64da\u96b1\u79c1\u653f\u7b56\uff0c\u5728\u9019\u4e9b\u671f\u671b\u548c\u63d0\u4f9b\u7684\u670d\u52d9\u4e4b\u9593\u9020\u6210\u4e86\u969c\u7919\uff0c\u201d\u5b89\u5ba2\u8aa0\u4fdd\u96aa\u670d\u52d9\u96c6\u5718\u526f\u7e3d\u88c1 <a href=\"https:\/\/www.cmswire.com\/customer-experience\/the-insurance-industry-plays-catch-up-with-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">Clark Wooten<\/a> \u8aaa\u3002 <\/p>\n\n<p>\u56e0\u6b64\uff0c\u9078\u64c7\u5546\u696d\u4fdd\u96aa\u76f4\u92b7\u5e73\u81fa\u7684\u7b2c\u4e00\u6b65\u662f\u78ba\u5b9a\u60a8\u7684\u5ba2\u6236\u9762\u81e8\u7684\u5177\u9ad4\u6311\u6230\u6216\u632b\u6298\u3002\n\u7136\u5f8c\uff0c\u5c0b\u627e\u6578\u4f4d\u5de5\u5177\uff0c\u5e6b\u52a9\u4fdd\u96aa\u516c\u53f8\u548c\u5ba2\u6236\u5171\u540c\u514b\u670d\u9019\u4e9b\u6311\u6230\u3002 <\/p>\n\n<p>\u907f\u514d\u7c21\u55ae\u5730\u8cfc\u8cb7\u65b0\u6280\u8853\u4ee5\u5efa\u7acb\u6578\u4f4d\u92b7\u552e\u6e20\u9053\u7684\u885d\u52d5\u3002\n\u76f4\u92b7\u7684\u76ee\u6a19\u61c9\u8a72\u662f\u5c07\u60a8\u8207\u5ba2\u6236\u95dc\u4fc2\u7684\u6700\u4f73\u90e8\u5206\u64f4\u5c55\u5230\u6578\u5b57\u74b0\u5883\u4e2d\u2014\u2014\u800c\u4e0d\u50c5\u50c5\u662f\u5728\u7dda\u3002 <\/p>\n\n<p>\u201c\u6280\u8853\u672c\u8eab\u4e26\u4e0d\u662f\u76ee\u7684;\u96c6\u6210\u5b83\u4ee5\u6539\u5584 CX \u662f\u50f9\u503c\u6240\u5728\uff0c\u300c\u6280\u8853\u73fe\u4ee3\u5316\u8aee\u8a62\u516c\u53f8 Prime TSR \u7684\u8ca0\u8cac\u4eba <a href=\"https:\/\/primetsr.com\/delivering-frictionless-customer-experiences-efficiently-is-all-that-matters\/\" target=\"_blank\" rel=\"noreferrer noopener\">Eugene Khazin<\/a> \u89e3\u91cb\u9053\u3002<\/p>\n\n<p>\u63a2\u7d22\u69cb\u5efa\u6578\u4f4d\u74b0\u5883\u4ee5\u6eff\u8db3\u5404\u7a2e\u5ba2\u6236\u9700\u6c42\u7684\u65b9\u6cd5\u3002\n\u4f8b\u5982\uff0cAccenture \u767c\u73fe\uff0c\u8a31\u591a\u5c0f\u4f01\u696d\u4fdd\u96aa\u5ba2\u6236\u5728\u7121\u6cd5\u5728\u7db2\u4e0a\u8f15\u9b06\u627e\u5230\u4fdd\u96aa\u554f\u984c\u7684\u7b54\u6848\u6642\u611f\u5230\u6cae\u55aa\u3002\nPropertyCasualty360 \u7684 <a href=\"https:\/\/www.propertycasualty360.com\/2019\/06\/28\/content-services-and-the-insurance-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cara McFarlane<\/a> \u5efa\u8b70\uff0c\u8cc7\u8a0a\u8c50\u5bcc\u7684\u5167\u5bb9\u5eab\u53ef\u4ee5\u5e6b\u52a9\u69cb\u5efa\u4e00\u500b\u66f4\u53d7\u6b61\u8fce\u7684\u5546\u696d\u4fdd\u96aa\u5e73\u81fa\u3002  <\/p>\n\n<p>\u8207\u500b\u4eba\u4fdd\u96aa\u76f8\u6bd4\uff0c\u69cb\u5efa\u6578\u4f4d\u4fdd\u96aa\u751f\u614b\u7cfb\u7d71\u662f\u5546\u696d\u4fdd\u96aa\u516c\u53f8\u76ee\u524d\u672a\u5145\u5206\u5229\u7528\u7684\u53e6\u4e00\u7a2e\u9078\u64c7\u3002\n\u5728\u6578\u4f4d\u751f\u614b\u7cfb\u7d71\u4e2d\uff0c\u591a\u5bb6\u4f01\u696d\u5408\u4f5c\u63d0\u4f9b\u670d\u52d9;\u4ed6\u5011\u7684\u5171\u540c\u76ee\u6a19\u662f\u70ba\u5ba2\u6236\u7684\u7279\u5b9a\u554f\u984c\u63d0\u4f9b\u5b8c\u6574\u7684\u89e3\u6c7a\u65b9\u6848\u3002\n\u5546\u696d\u4fdd\u96aa\u516c\u53f8\u70ba\u8eca\u968a\u63d0\u4f9b\u4fdd\u96aa\uff0c\u6a5f\u68b0\u5e2b\u70ba\u9019\u4e9b\u8eca\u8f1b\u63d0\u4f9b\u7dad\u8b77\u7dad\u4fee\u7684\u751f\u614b\u7cfb\u7d71\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u5c31\u662f\u4e00\u500b\u4f8b\u5b50\u3002  <\/p>\n\n<p>\u6578\u4f4d\u751f\u614b\u7cfb\u7d71\u4ee5\u5169\u7a2e\u65b9\u5f0f\u4f7f\u5546\u696d\u4fdd\u96aa\u516c\u53f8\u53d7\u76ca\u3002\n\u9996\u5148\uff0c\u5b83\u5011\u5141\u8a31\u4fdd\u96aa\u516c\u53f8\u70ba\u5ba2\u6236\u63d0\u4f9b\u66f4\u52a0\u500b\u4eba\u5316\u3001\u7121\u6469\u64e6\u7684\u9ad4\u9a57\uff0c\u5efa\u7acb\u5fe0\u8aa0\u5ea6\u548c\u878d\u6d3d\u7684\u95dc\u4fc2\u3002\n\u5176\u6b21\uff0c\u5b83\u5011\u5141\u8a31\u4fdd\u96aa\u516c\u53f8\u4ee5\u6613\u65bc\u8a2a\u554f\u7684\u670d\u52d9\u548c\u652f\u63f4\u7684\u5f62\u5f0f\u70ba\u5ba2\u6236\u63d0\u4f9b\u66f4\u591a\u50f9\u503c\uff0c\u800c\u7121\u9700\u4fdd\u96aa\u516c\u53f8\u69cb\u5efa\u6bcf\u500b\u7522\u54c1\u6240\u9700\u7684\u57fa\u790e\u8a2d\u65bd\u3002  <\/p>\n\n<p>\u6b78\u6839\u7d50\u5e95\uff0c\u4efb\u4f55\u5546\u696d\u4fdd\u96aa\u5e73\u53f0\u7684\u76ee\u6a19\u90fd\u662f\u8d85\u8d8a\u50b3\u7d71\u7684\u4fdd\u96aa\u95dc\u4fc2\uff0c\u5728\u9019\u7a2e\u95dc\u4fc2\u4e2d\uff0c\u5ba2\u6236\u9664\u975e\u652f\u4ed8\u5e33\u55ae\u6216\u63d0\u51fa\u7d22\u8ce0\uff0c\u5426\u5247\u4e0d\u6703\u8207\u4fdd\u96aa\u516c\u53f8\u806f\u7e6b\u3002<\/p>\n\n<p>\u201c\u4fdd\u96aa\u516c\u53f8\u4e00\u76f4\u5728\u52aa\u529b\u89e3\u6c7a\u9019\u6a23\u4e00\u500b\u4e8b\u5be6\uff0c\u5373\u4ed6\u5011\u5728\u8cfc\u8cb7\u540e\u7684\u4e3b\u8981\u5ba2\u6236\u4e92\u52d5\u662f\u63d0\u4ea4\u7d22\u8ce0\u6216\u652f\u4ed8\u5e33\u55ae\uff0c\u9019\u5f80\u5f80\u662f\u4e00\u7a2e\u6d88\u6975\u7684\u3001\u6709\u58d3\u529b\u7684\u7d93\u6b77\u3002\u4f7f\u7528\u9019\u4e9b\u65b0\u7684\u6578\u4f4d\u7ba1\u9053\u662f\u70ba\u4e86\u5728\u8cec\u55ae\u652f\u4ed8\u548c\u7d22\u8ce0\u63d0\u4ea4\u4e4b\u5916\u8207\u88ab\u4fdd\u96aa\u4eba\u5efa\u7acb\u6301\u7e8c\u7684\u9577\u671f\u95dc\u4fc2\uff0c\u201cNovarica \u7814\u7a76\u548c\u8aee\u8a62\u57f7\u884c\u526f\u7e3d\u88c1 <a href=\"https:\/\/www.customercontactweekdigital.com\/customer-insights-analytics\/articles\/insurance-emerging-technology\" target=\"_blank\" rel=\"noreferrer noopener\">Jeff Goldberg<\/a> \u8aaa\u3002<\/p>\n\n<p>\u501f\u52a9\u6b63\u78ba\u7684\u5de5\u5177\uff0c\u5546\u696d\u4fdd\u96aa\u516c\u53f8\u53ef\u4ee5\u69cb\u5efa\u4e00\u500b\u6eff\u8db3\u5ba2\u6236\u9700\u6c42\u548c\u6578\u4f4d\u9ad4\u9a57\u9858\u671b\u7684\u5e73\u81fa\u3002\n\u5ba2\u6236\u6e34\u671b\u5728\u7dda\u8cfc\u8cb7\u5546\u696d\u4fdd\u96aa\u3002\n\u5546\u696d\u4fdd\u96aa\u516c\u53f8\u6709\u8cac\u4efb\u5efa\u7acb\u4e00\u500b\u9ad8\u6548\u3001\u6109\u5feb\u7684\u8cfc\u8cb7\u74b0\u5883\u3002  <\/p>\n\n<p><em>\u5716\u7247\u4f86\u81ea\uff1a rido\/\u00a9123RF.com\uff0c kasto\/\u00a9123RF.com\uff0c dotshock\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u7dda\u696d\u52d9\u84ec\u52c3\u767c\u5c55\uff0c\u4f46\u5546\u696d\u904b\u71df\u5546\u5728\u63a8\u51fa\u6578\u5b57\u9ad4\u9a57\u76f4\u92b7\u5e73\u81fa\u65b9\u9762\u9032\u5c55\u7de9\u6162\u3002 \u8207\u6b64\u540c\u6642\uff0c\u5ba2\u6236\u8981\u6c42\u4fdd\u96aa\u516c\u53f8\u63d0\u4f9b\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642 [&hellip;]<\/p>\n","protected":false},"featured_media":8025,"template":"","insight-category":[],"class_list":["post-20797","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight\/20797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/media\/8025"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/media?parent=20797"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight-category?post=20797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}