{"id":19935,"date":"2024-09-20T13:28:35","date_gmt":"2024-09-20T18:28:35","guid":{"rendered":"https:\/\/bolttech.io\/insights\/%e7%8f%be%e5%9c%a8%e6%98%af%e6%93%81%e6%8a%b1%e4%bf%9d%e9%9a%aa%e7%94%9f%e6%85%8b%e7%b3%bb%e7%b5%b1%e7%9a%84%e6%99%82%e5%80%99%e4%ba%86%e3%80%82%e5%8e%9f%e5%9b%a0%e5%a6%82%e4%b8%8b%e3%80%82\/"},"modified":"2024-09-20T13:28:42","modified_gmt":"2024-09-20T18:28:42","slug":"%e7%8f%be%e5%9c%a8%e6%98%af%e6%93%81%e6%8a%b1%e4%bf%9d%e9%9a%aa%e7%94%9f%e6%85%8b%e7%b3%bb%e7%b5%b1%e7%9a%84%e6%99%82%e5%80%99%e4%ba%86%e3%80%82%e5%8e%9f%e5%9b%a0%e5%a6%82%e4%b8%8b%e3%80%82","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/zh-hant\/insights\/%e7%8f%be%e5%9c%a8%e6%98%af%e6%93%81%e6%8a%b1%e4%bf%9d%e9%9a%aa%e7%94%9f%e6%85%8b%e7%b3%bb%e7%b5%b1%e7%9a%84%e6%99%82%e5%80%99%e4%ba%86%e3%80%82%e5%8e%9f%e5%9b%a0%e5%a6%82%e4%b8%8b%e3%80%82\/","title":{"rendered":"\u73fe\u5728\u662f\u64c1\u62b1\u4fdd\u96aa\u751f\u614b\u7cfb\u7d71\u7684\u6642\u5019\u4e86\u3002\n\u539f\u56e0\u5982\u4e0b\u3002"},"content":{"rendered":"\n<p>\u751f\u7522\u529b\u548c\u6536\u5165\u589e\u9577\u662f\u4fdd\u96aa\u696d\u9762\u81e8\u7684\u7dca\u8feb\u554f\u984c\u3002\n\u8a31\u591a\u904b\u71df\u5546\u4e0d\u518d\u5229\u7528\u4ed6\u5011\u7684\u8cc7\u672c\u6210\u672c\uff0c\u300c\u6574\u500b\u884c\u696d\u7684\u5e73\u5747\u7d93\u6fdf\u5229\u6f64\u90fd\u8655\u65bc\u8667\u640d\u72c0\u614b\uff0c\u300d <a href=\"https:\/\/www.mckinsey.com\/industries\/financial-services\/our-insights\/the-productivity-imperative-in-insurance\" target=\"_blank\" rel=\"noreferrer noopener\">Bernhard Kotanko<\/a> \u548c\u9ea5\u80af\u932b\u7684\u540c\u4e8b\u5beb\u9053\u3002 <\/p>\n\n<p>\u5927\u578b\u8001\u724c\u4fdd\u96aa\u516c\u53f8\u8207\u5176\u4ed6\u8ca1\u7522\u548c\u610f\u5916\u96aa\u53c3\u8207\u8005\u4e4b\u9593\u7684\u6536\u5165\u548c\u5229\u6f64\u5dee\u8ddd\u975e\u5e38\u660e\u986f\u3002\n\u96d6\u7136\u5176\u4ed6\u884c\u696d\u5728\u904e\u53bb\u5341\u5e74\u4e2d\u85c9\u52a9\u6280\u8853\u5fb9\u5e95\u6539\u8b8a\u4e86\u4ed6\u5011\u7684\u751f\u7522\u529b\uff0c\u4f46\u4fdd\u96aa\u4e26\u4e0d\u5728\u5176\u4e2d\u3002 <\/p>\n\n<p>\u7136\u800c\uff0c\u751f\u614b\u7cfb\u7d71\u53ef\u80fd\u6703\u6539\u8b8a P&amp;C \u4fdd\u96aa\u7684\u904a\u6232\u898f\u5247\u3002<\/p>\n\n<p>\u4fdd\u96aa <a href=\"https:\/\/www.boltinc.com\/insights\/blogs\/insurance-ecosystems?__hstc=103362207.8432e18fe1b4e270bd8d783f6794e506.1724072077526.1724252449792.1724256511253.9&amp;__hssc=103362207.27.1725204964040&amp;__hsfp=3405490495\" target=\"_blank\" rel=\"noreferrer noopener\">\u751f\u614b\u7cfb\u7d71<\/a> \u6709\u671b\u6539\u5584\u5ba2\u6236\u9ad4\u9a57\uff0c\u5f9e\u800c\u63d0\u9ad8\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u548c\u4fdd\u96aa\u516c\u53f8\u7684\u696d\u52d9\u4fdd\u7559\u7387\u3002\n\u5b83\u5011\u9084\u70ba\u4fdd\u96aa\u516c\u53f8\u63d0\u4f9b\u4e86\u4e00\u7a2e\u6536\u96c6\u548c\u5206\u6790\u6709\u95dc\u5ba2\u6236\u8208\u8da3\u3001\u884c\u70ba\u548c\u8cfc\u8cb7\u7684\u9ad8\u5ea6\u76f8\u95dc\u6578\u64da\u7684\u65b9\u6cd5\u3002 <\/p>\n\n<h2 class=\"wp-block-heading\">\u4ec0\u9ebc\u662f\u4fdd\u96aa\u751f\u614b\u7cfb\u7d71\uff1f<\/h2>\n\n<p>\u751f\u614b\u7cfb\u7d71\u662f\u201c\u55ae\u4e00\u96c6\u6210\u9ad4\u9a57\u4e2d\u76f8\u4e92\u95dc\u806f\u7684\u670d\u52d9\u96c6\u201d\uff0c\u9ea5\u80af\u932b\u7684 <a href=\"https:\/\/www.mckinsey.com\/industries\/financial-services\/our-insights\/insurance-blog\/ecosystems-in-insurance-the-next-frontier-for-enhancing-productivity\" target=\"_blank\" rel=\"noreferrer noopener\">Johannes-Tobias Lorenz\u3001Ulrike Deetjen \u548c Jasper van Ouwerkerk<\/a> \u5beb\u9053\u3002<\/p>\n\n<p>\u751f\u614b\u7cfb\u7d71\u901a\u5e38\u5f9e\u55ae\u500b\u5171\u7528\u5e73\u53f0\u904b\u71df\uff0c\u5c07\u5ba2\u6236\u7684\u89d2\u5ea6\u653e\u5728\u9996\u4f4d\u3002\n\u4fdd\u96aa\u751f\u614b\u7cfb\u7d71\u53ef\u80fd\u6703\u554f\uff1a\u300c\u7576\u5ba2\u6236\u6b63\u5728\u5c0b\u627e\u6c7d\u8eca\u4fdd\u96aa\u6642\uff0c\u4ed6\u5011\u540c\u6642\u53ef\u80fd\u9084\u6709\u54ea\u4e9b\u5176\u4ed6\u9700\u6c42\uff1f\n\u7136\u5f8c\uff0c\u4fdd\u96aa\u516c\u53f8\u6703\u806f\u7e6b\u63d0\u4f9b\u8207\u8a72\u9700\u6c42\u76f8\u95dc\u7684\u7522\u54c1\u6216\u670d\u52d9\u7684\u516c\u53f8\u3002  <\/p>\n\n<p>\u4f8b\u5982\uff0c\u5047\u8a2d\u4e00\u5bb6 P&amp;C \u63d0\u4f9b\u8005\u5c0b\u6c42\u570d\u7e5e\u81ea\u5df1\u7684\u623f\u4e3b\u4fdd\u96aa\u7522\u54c1\u69cb\u5efa\u4e00\u500b\u751f\u614b\u7cfb\u7d71\u3002\n\u5c0b\u627e\u623f\u4e3b\u4fdd\u96aa\u7684\u5ba2\u6236\u53ef\u80fd\u6700\u8fd1\u8cfc\u8cb7\u4e86\u623f\u5c4b\uff0c\u6216\u8005\u6709\u8208\u8da3\u66f4\u63db\u4fdd\u55ae\u4ee5\u5be6\u73fe\u66f4\u591a\u50f9\u503c\u3002 <\/p>\n\n<p>\u5f9e\u5ba2\u6236\u7684\u89d2\u5ea6\u4f86\u770b\uff0c\u65c5\u7a0b\u4e0d\u50c5\u50c5\u662f\u8cfc\u8cb7\u4fdd\u96aa\u3002\n\u9019\u662f\u70ba\u4e86\u4fdd\u8b77\u4ed6\u5011\u7684\u5bb6\u3002\n\u70ba\u56de\u7b54\u300c\u623f\u4e3b\u9084\u9700\u8981\u4ec0\u9ebc\u4f86\u4fdd\u8b77\u4ed6\u5011\u7684\u623f\u5c4b\u300d\u9019\u500b\u554f\u984c\u800c\u69cb\u5efa\u7684\u751f\u614b\u7cfb\u7d71\u5c07\u5305\u62ec\u6709\u52a9\u65bc\u56de\u7b54\u9019\u500b\u554f\u984c\u7684\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u3002\n\u623f\u4e3b\u4fdd\u96aa\u5c07\u901a\u904e\u8a72\u7279\u5b9a\u7684\u751f\u614b\u7cfb\u7d71\u5e73\u53f0\u7372\u5f97\uff0c\u4f46\u667a\u6167\u6052\u6eab\u5668\u5b89\u88dd\u3001\u6c21\u6c23\u6e2c\u8a66\u6216\u6a39\u6728\u79fb\u9664\u7b49\u670d\u52d9\u4e5f\u53ef\u80fd\u7372\u5f97\u3002\n\u751f\u614b\u7cfb\u7d71\u6210\u70ba\u4e00\u7ad9\u5f0f\u5546\u5e97\uff0c\u53ef\u4ee5\u9810\u6e2c\u4e26\u6eff\u8db3\u5ba2\u6236\u5728\u7279\u5b9a\u6642\u523b\u7684\u9700\u6c42\u3002    <\/p>\n\n<h3 class=\"wp-block-heading\">\u751f\u614b\u7cfb\u7d71\u548c\u5c0d\u98a8\u96aa\u7684\u61c9\u5c0d<\/h3>\n\n<p>\u96a8\u8457\u751f\u614b\u7cfb\u7d71\u6a21\u578b\u958b\u59cb\u8208\u8d77\uff0c\u4e00\u4e9b\u7814\u7a76\u4eba\u54e1\u9810\u6e2c\uff0c\u5b83\u5c07\u5fb9\u5e95\u6539\u8b8a\u5e7e\u4e4e\u6bcf\u500b\u884c\u696d\u7684\u4f01\u696d\u3002\n\u5728 2018 \u5e74 1 \u6708\u9ea5\u80af\u932b\u7684\u4e00\u7bc7\u6587\u7ae0\u4e2d\uff0c <a href=\"https:\/\/www.mckinsey.com\/industries\/financial-services\/our-insights\/insurance-beyond-digital-the-rise-of-ecosystems-and-platforms\" target=\"_blank\" rel=\"noreferrer noopener\">Tanguy Catlin<\/a> \u548c\u5176\u4ed6\u7814\u7a76\u4eba\u54e1\u4f30\u8a08\uff0c\u5230 2025 \u5e74\uff0c\u751f\u614b\u7cfb\u7d71\u5c07\u4f54\u5168\u7403\u7e3d\u6536\u5165\u7684 30%\u3002\nCOVID-19 \u53ca\u5176\u5c07\u5546\u696d\u548c\u6d88\u8cbb\u8005\u4ea4\u6613\u8f49\u79fb\u5230\u7db2\u4e0a\u7684\u58d3\u529b\u53ef\u80fd\u52a0\u5feb\u4e86\u9019\u4e00\u6642\u7a0b\u8868\u3002  <\/p>\n\n<p>\u65e9\u671f\u63a1\u7528\u6578\u4f4d\u5206\u92b7\u7684\u4fdd\u96aa\u516c\u53f8\u73fe\u5728\u6b63\u5728\u9ad4\u9a57\u5230\u512a\u52e2\uff0c\u5373\u4f7f\u9762\u5c0d\u5c0d\u65e5\u5e38\u751f\u6d3b\u7684\u7a7a\u524d\u5e72\u64fe\u3002\n\u96a8\u8457 COVID-19 \u9707\u64bc\u4e86\u5168\u7403\u5404\u884c\u5404\u696d\uff0c\u63a1\u7528\u65b0\u8208\u6280\u8853\u7684\u4fdd\u96aa\u516c\u53f8\u6bd4\u9810\u671f\u7684\u66f4\u597d\u5730\u7d93\u53d7\u4f4f\u4e86\u98a8\u66b4\uff0cInsurance Solutions Group \u7684\u7ba1\u7406\u5408\u5925\u4eba <a href=\"https:\/\/www.insurancethoughtleadership.com\/pandemic-and-the-new-insurance-ecosystem-technology\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stephen Applebaum<\/a> \u5beb\u9053\u3002 <\/p>\n\n<p>\u73fe\u5728\uff0c\u4fdd\u96aa\u516c\u53f8\u548c\u5176\u4ed6\u516c\u53f8\u6b63\u5728\u8fc5\u901f\u63a1\u7528\u751f\u614b\u7cfb\u7d71\u6a21\u578b\u3002\n\u6578\u4f4d\u751f\u614b\u7cfb\u7d71\u4f7f\u4f01\u696d\u80fd\u5920\u5efa\u7acb\u5438\u5f15\u5ba2\u6236\u7684\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u548c\u793e\u5340\uff0c\u540c\u6642\u4e5f\u70ba\u696d\u52d9\u52aa\u529b\u63d0\u4f9b\u76f8\u4e92\u652f\u63f4\u3002 <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/data-graphs-analysis-1024x540.jpg\" alt=\"\" class=\"wp-image-8908\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/data-graphs-analysis-1024x540.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/data-graphs-analysis-300x158.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/data-graphs-analysis-768x405.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/data-graphs-analysis.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u9081\u5165\u751f\u614b\u6642\u4ee3<\/h2>\n\n<p>\u76ee\u524d\uff0c\u5c0d\u8ca1\u7522\u548c\u610f\u5916\u50b7\u5bb3\u4fdd\u96aa\u4f5c\u70ba\u4e00\u500b\u884c\u696d\u7684\u9810\u6e2c\u662f\u53ef\u6015\u7684\u3002<\/p>\n\n<p>\u201c\u5f9e\u6c7d\u8eca\u5230\u96fb\u4fe1\u518d\u5230\u9280\u884c\u696d\u7684\u7e3d\u751f\u7522\u529b\u6b63\u5728\u8d85\u904e\u8ca1\u7522\u548c\u610f\u5916\u4fdd\u96aa\u884c\u696d\u3002\u9762\u5c0d\u91d1\u878d\u79d1\u6280\u548c\u6578\u4f4d\u5206\u92b7\u7684\u7576\u524d\u548c\u65b0\u8208\u9032\u6b65\uff0c\u8ca1\u7522\u548c\u610f\u5916\u96aa\u884c\u696d\u73fe\u6709\u7684\u904b\u71df\u6a21\u5f0f\u9762\u81e8\u6311\u6230\uff0c\u4e26\u6709\u53ef\u80fd\u5931\u53bb\u7d93\u6fdf\u76f8\u95dc\u6027\uff0c\u201c <a href=\"https:\/\/www.mckinsey.com\/industries\/financial-services\/our-insights\/state-of-property-and-casualty-insurance-2020\" target=\"_blank\" rel=\"noreferrer noopener\">Sylvain Johansson<\/a> \u548c\u5176\u4ed6\u7814\u7a76\u4eba\u54e1\u5728 2020 \u5e74 4 \u6708\u7684\u9ea5\u80af\u932b\u5831\u544a\u4e2d\u5beb\u9053\u3002<\/p>\n\n<p>\u4fdd\u6301\u76f8\u95dc\u6027\u9700\u8981\u8ca1\u7522\u4fdd\u96aa\u516c\u53f8\u6539\u8b8a\u4ed6\u5011\u7684\u5206\u92b7\u65b9\u6cd5\u3002\n\u751f\u614b\u7cfb\u7d71\u6a21\u578b\u6b63\u662f\u5be6\u73fe\u9019\u4e00\u76ee\u6a19\u7684\u4e00\u7a2e\u65b9\u5f0f\u3002 <\/p>\n\n<p>\u751f\u614b\u7cfb\u7d71\u70ba\u4fdd\u96aa\u516c\u53f8\u63d0\u4f9b\u4e86\u591a\u9805\u597d\u8655\uff0cGen Re Asia \u4eba\u58fd\/\u5065\u5eb7\u8ca0\u8cac\u4eba <a href=\"https:\/\/www.genre.com\/knowledge\/blog\/ecosystems-the-third-leg-for-insurance-distribution-in-asia-en.html\" target=\"_blank\" rel=\"noreferrer noopener\">Tuan Miang Chua<\/a> \u5beb\u9053\u3002\n\u5176\u4e2d\u5305\u62ec\u63a5\u89f8\u9700\u8981\u4fdd\u96aa\u7684\u5ba2\u6236\uff0c\u4e26\u6536\u96c6\u6709\u95dc\u4ed6\u5011\u7684\u9700\u6c42\u548c\u7fd2\u6163\u7684\u5bf6\u8cb4\u6578\u64da\u3002\n\u53cd\u904e\u4f86\uff0c\u6578\u64da\u53ef\u7528\u65bc\u4ee5\u9583\u96fb\u822c\u7684\u901f\u5ea6\u958b\u767c\u548c\u63a8\u51fa\u65b0\u7522\u54c1\u548c\u670d\u52d9\u3002  <\/p>\n\n<p>\u201c\u5f9e\u672c\u8cea\u4e0a\u8b1b\uff0c\u751f\u614b\u7cfb\u7d71\u4ee5\u8f03\u4f4e\u7684\u6210\u672c\u70ba\u5ba2\u6236\u63d0\u4f9b\u4e86\u8a2a\u554f\uff0c\u4e26\u958b\u767c\u4e86\u66f4\u5ee3\u6cdb\u7684\u7522\u54c1\u4e3b\u5f35\uff0c\u5f9e\u800c\u4fdd\u6301\u5ba2\u6236\u7684\u5fe0\u8aa0\u5ea6\uff0c\u201dChua \u5beb\u9053\u3002<\/p>\n\n<h3 class=\"wp-block-heading\">\u73fe\u5728\u662f\u63a1\u7528\u751f\u614b\u7cfb\u7d71\u65b9\u6cd5\u7684\u6642\u5019\u4e86<\/h3>\n\n<p>\u751f\u614b\u7cfb\u7d71\u4f7f\u4fdd\u96aa\u516c\u53f8\u66f4\u5bb9\u6613\u63a5\u53d7\u8b8a\u5316\uff0c\u800c\u8b8a\u5316\u6b63\u8fc5\u901f\u6210\u70ba\u4fdd\u96aa\u516c\u53f8\u552f\u4e00\u4e0d\u8b8a\u7684\u8da8\u52e2\u3002<\/p>\n\n<p>\u4f86\u81ea\u65b0\u4f9b\u61c9\u5546\u7684\u7af6\u722d\u3001\u5ba2\u6236\u5c0d\u65b0\u5206\u92b7\u548c\u627f\u4fdd\u6a21\u5f0f\u7684\u9700\u6c42\u4ee5\u53ca\u70ba\u61c9\u5c0d\u91cd\u5927\u5371\u6a5f\u800c\u6539\u8b8a\u7684\u5b9a\u50f9\u90fd\u589e\u52a0\u4e86\u8ca1\u7522\u548c\u610f\u5916\u96aa\u4fdd\u96aa\u516c\u53f8\u7684\u98a8\u96aa\u3002\n\u751f\u614b\u7cfb\u7d71\u63d0\u4f9b\u4e86\u4e00\u7a2e\u4ee5\u5ba2\u6236\u70ba\u4e2d\u5fc3\u7684\u65b9\u5f0f\u61c9\u5c0d\u6240\u6709\u9019\u4e9b\u58d3\u529b\u7684\u65b9\u6cd5\u3002 <\/p>\n\n<p>\u201c\u96a8\u8457\u50b3\u7d71\u5730\u7406\u908a\u754c\u7684\u6d88\u5931\uff0c\u8d8a\u4f86\u8d8a\u591a\u7684\u5ba2\u6236\u3001\u4ee3\u7406\u4eba\u548c\u4fdd\u96aa\u516c\u53f8\u4f9d\u8cf4\u6578\u4f4d\u6e20\u9053\u958b\u5c55\u696d\u52d9\uff0c\u5c24\u5176\u662f\u5728\u6c92\u6709\u9762\u5c0d\u9762\u6703\u8b70\u7684\u60c5\u6cc1\u4e0b\uff0c\u4ee5\u751f\u614b\u7cfb\u7d71\u70ba\u4e2d\u5fc3\u7684\u904b\u71df\u6a21\u5f0f\u5728\u672a\u4f86\u5e7e\u5e74\u5728\u4fdd\u96aa\u696d\u4e2d\u53ea\u6703\u8b8a\u5f97\u66f4\u52a0\u91cd\u8981\uff0c\u201d\u9ea5\u80af\u932b Carrier Management \u5408\u5925\u4eba <a href=\"https:\/\/www.carriermanagement.com\/features\/2020\/06\/29\/208412.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Erwann Michel-Kerjan<\/a> \u5beb\u9053\u3002<\/p>\n\n<p>\u4e8b\u5be6\u4e0a\uff0c\u5728 COVID-19 \u6642\u4ee3\uff0c\u5373\u4f7f\u662f\u4e00\u6b21\u9762\u5c0d\u9762\u7684\u6703\u8b70\u4e5f\u6703\u7d66\u6703\u8b70\u53c3\u8207\u8005\u5e36\u4f86\u65b0\u7684\u98a8\u96aa\u3002\n\u5c0d\u65bc\u5c0b\u6c42\u5efa\u7acb\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u7684\u4fdd\u96aa\u5c08\u696d\u4eba\u58eb\uff0c\u6216\u8005\u9700\u8981\u70ba\u65b0\u623f\u6216\u65b0\u8eca\u63d0\u4f9b\u4e00\u7cfb\u5217\u670d\u52d9\u7684\u5ba2\u6236\uff0c\u53ef\u80fd\u9700\u8981\u53ec\u958b\u5e7e\u6b21\u6703\u8b70\u3002\n\u6578\u4f4d\u751f\u614b\u7cfb\u7d71\u5e73\u81fa\u5141\u8a31\u9060\u7aef\u5efa\u7acb\u9019\u4e9b\u9023\u63a5\uff0c\u4fdd\u8b77\u53c3\u8207\u8005\u7684\u5065\u5eb7\u548c\u5b89\u5168\uff0c\u540c\u6642\u4fc3\u9032\u66f4\u5f37\u5927\u7684\u5c08\u696d\u806f\u7e6b\u3002  <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/strategy-session-meeting-1024x682.jpg\" alt=\"\" class=\"wp-image-8918\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/strategy-session-meeting-1024x682.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/strategy-session-meeting-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/strategy-session-meeting-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/strategy-session-meeting.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u64c1\u62b1\u751f\u614b\u7cfb\u7d71\u4fc3\u9032\u884c\u696d\u767c\u5c55<\/h2>\n\n<p>\u201c\u751f\u614b\u7cfb\u7d71\u6709\u53ef\u80fd\u70ba\u4fdd\u96aa\u516c\u53f8\u958b\u95e2\u65b0\u7684\u6536\u5165\u4f86\u6e90\uff0c\u201dLorenz\u3001Deetjen \u548c van Ouwerkerk \u5beb\u9053\u3002\n\u96d6\u7136\u5176\u4e2d\u4e00\u4e9b\u6536\u5165\u53ef\u80fd\u4f86\u81ea\u975e\u4fdd\u96aa\u516c\u53f8\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\uff0c\u4f46\u5176\u4e2d\u5927\u90e8\u5206\u4f86\u81ea\u751f\u614b\u7cfb\u7d71\u6a21\u578b\u5c0d\u4fdd\u96aa\u5206\u92b7\u696d\u52d9\u672c\u8eab\u7684\u5f71\u97ff\u3002 <\/p>\n\n<p>\u4f8b\u5982\uff0c\u7576\u5ba2\u6236\u5229\u7528\u5404\u7a2e\u751f\u614b\u7cfb\u7d71\u5408\u4f5c\u5925\u4f34\u6642\uff0c\u6709\u6a5f\u6703\u5728\u591a\u500b\u63a5\u89f8\u9ede\u89f8\u9054\u5ba2\u6236\uff0c\u5f9e\u800c\u53cd\u904e\u4f86\u589e\u52a0\u6536\u5165\u3002\n\u6536\u96c6\u6709\u95dc\u5ba2\u6236\u504f\u597d\u548c\u6d3b\u52d5\u7684\u6578\u64da\u7684\u80fd\u529b\u53ef\u4ee5\u5e6b\u52a9\u4fdd\u96aa\u516c\u53f8\u9810\u6e2c\u5ba2\u6236\u6d41\u5931\u3001\u6539\u9032\u5b9a\u50f9\u6216\u6aa2\u6e2c\u6b3a\u8a50\u3002 <\/p>\n\n<h3 class=\"wp-block-heading\">\u69cb\u5efa\u6578\u4f4d\u751f\u614b\u7cfb\u7d71\u6230\u7565<\/h3>\n\n<p>\u5546\u696d\u5925\u4f34\u95dc\u4fc2\u7684\u6982\u5ff5\u4e26\u4e0d\u65b0\u9bae\u3002\n\u4fdd\u96aa\u516c\u53f8\u904e\u53bb\u66fe\u5efa\u7acb\u904e\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\uff0c\u4f46\u9019\u4e9b\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u901a\u5e38\u5c0d\u4fdd\u96aa\u516c\u53f8\u7684\u6838\u5fc3\u696d\u52d9\u6a21\u5f0f\u6c92\u6709\u5f71\u97ff\u3002\n\u76f8\u53cd\uff0c\u5b83\u5011\u662f\u65e8\u5728\u4fc3\u9032\u4e00\u500b\u7279\u5b9a\u5c08\u6848\u6216\u76ee\u6a19\u7684\u8f14\u52a9\u5b89\u6392\u3002  <\/p>\n\n<p>\u751f\u614b\u7cfb\u7d71\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u7684\u904b\u4f5c\u65b9\u5f0f\u4e0d\u540c\u3002\n\u70ba\u4e86\u4f7f\u4ed6\u5011\u7684\u751f\u614b\u7cfb\u7d71\u5925\u4f34\u95dc\u4fc2\u53d6\u5f97\u6210\u529f\uff0c\u8ca1\u7522\u548c\u610f\u5916\u96aa\u4fdd\u96aa\u516c\u53f8\u9700\u8981\u91cd\u65b0\u8003\u616e\u4ed6\u5011\u7684\u6574\u500b\u5206\u92b7\u65b9\u6cd5\u3002\n\u4ed6\u5011\u7684\u65b0\u65b9\u6cd5\u5c07\u9700\u8981\u8003\u616e\u4fdd\u96aa\u6578\u4f4d\u5206\u92b7\u7684\u7368\u7279\u6311\u6230\uff0c\u4ee5\u53ca\u4ed6\u5011\u7684\u975e\u4fdd\u96aa\u5408\u4f5c\u5925\u4f34\u9700\u8981\u5728\u4fdd\u96aa\u516c\u53f8\u7684\u6578\u4f4d\u751f\u614b\u7cfb\u7d71\u5e73\u81fa\u5167\u9032\u884c\u6e9d\u901a\u548c\u904b\u71df\u7684\u65b9\u5f0f\u3002  <\/p>\n\n<p>\u9996\u5148\uff0c\u8ca1\u7522\u548c\u610f\u5916\u96aa\u4fdd\u96aa\u516c\u53f8\u9700\u8981\u5f9e\u5ba2\u6236\u7684\u89d2\u5ea6\u770b\u5f85\u4fdd\u96aa\u9ad4\u9a57\u3002\n\u50b3\u7d71\u4e0a\uff0c\u4fdd\u96aa\u516c\u53f8\u548c\u5176\u4ed6\u4f01\u696d\u6703\u6aa2\u67e5\u81ea\u5df1\u5728\u5ba2\u6236\u548c\u4f01\u696d\u5be6\u969b\u4e92\u52d5\u7684\u63a5\u89f8\u9ede\u7684\u8868\u73fe\u3002 <\/p>\n\n<p>\u7136\u800c\uff0c\u77ad\u89e3\u5ba2\u6236\u95dc\u4fc2\u7684\u63a5\u89f8\u9ede\u65b9\u6cd5\u4e26\u4e0d\u80fd\u5f88\u597d\u5730\u8f49\u5316\u70ba\u6578\u4f4d\u751f\u614b\u7cfb\u7d71\u6a21\u578b\uff0c\u56e0\u70ba\u5b83\u7559\u4e0b\u4e86\u592a\u591a\u7684\u8cc7\u8a0a\u3002\n\u201c\u53ea\u6709\u901a\u904e\u5ba2\u6236\u81ea\u5df1\u7684\u773c\u775b\u2014\u2014\u5728\u6574\u500b\u65c5\u7a0b\u4e2d\u2014\u2014\u4f60\u624d\u80fd\u771f\u6b63\u958b\u59cb\u7406\u89e3\u5982\u4f55\u6709\u610f\u7fa9\u5730\u63d0\u9ad8\u7e3e\u6548\uff0c\u201d\u9ea5\u80af\u932b\u7684 <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/from-touchpoints-to-journeys-seeing-the-world-as-customers-do\" target=\"_blank\" rel=\"noreferrer noopener\">Nicolas Maechler\u3001Keven Neher \u548c Robert Park<\/a> \u5beb\u9053\u3002 <\/p>\n\n<p>\u5e78\u904b\u7684\u662f\uff0c\u7e3e\u6548\u7684\u63d0\u9ad8\u5c07\u70ba 2020 \u5e74\u4ee3\u53ca\u4ee5\u5f8c\u7684\u4fdd\u96aa\u516c\u53f8\u5e36\u4f86\u986f\u8457\u7684\u597d\u8655\u3002<\/p>\n\n<h3 class=\"wp-block-heading\">\u651c\u624b\u5408\u4f5c\uff0c\u5171\u5275\u7f8e\u597d\u672a\u4f86<\/h3>\n\n<p>\u4e0d\u63a5\u53d7\u65b0\u7684\u6578\u4f4d\u5206\u92b7\u6a21\u5f0f\u7684\u4fdd\u96aa\u516c\u53f8\u53ef\u80fd\u6703\u53d7\u5230\u5f71\u97ff\u3002\n\u57c3\u68ee\u54f2 2019 \u5e74\u7684\u4e00\u4efd\u5831\u544a\u9810\u6e2c\uff0c\u5728\u61c9\u5c0d\u6578\u4f4d\u5316\u8b8a\u9769\u65b9\u9762\u6eef\u5f8c\u7684\u4fdd\u96aa\u516c\u53f8\u201c\u5728\u672a\u4f86\u4e94\u5e74\u5167\u53ef\u80fd\u6703\u906d\u53d7\u5168\u7403\u5e02\u5834\u4efd\u984d\u640d\u5931\uff0c\u7e3d\u50f9\u503c 1980 \u5104\u7f8e\u5143\uff0c\u201d\u57c3\u68ee\u54f2\u9ad8\u7d1a\u8463\u4e8b\u7e3d\u7d93\u7406 <a href=\"https:\/\/insuranceblog.accenture.com\/the-ultimate-guide-to-insurance-ecosystems\" target=\"_blank\" rel=\"noreferrer noopener\">Daniele Presutti<\/a> \u5beb\u9053\u3002 <\/p>\n\n<p>Presutti \u5beb\u9053\uff0c\u9032\u5c55\u7de9\u6162\u7684\u4fdd\u96aa\u516c\u53f8\u4e5f\u53ef\u80fd\u5931\u53bb\u7e3d\u8a081770\u5104\u7f8e\u5143\u7684\u65b0\u589e\u9577\u6a5f\u6703\u3002\n\u96a8\u8457\u696d\u52d9\u652f\u6490\u4fdd\u96aa\u516c\u53f8\u589e\u9577\u7684\u5ba2\u6236\u5c0b\u6c42\u65b0\u5e73\u81fa\u7684\u4fdd\u96aa\uff0c\u5176\u4e2d\u8a31\u591a\u6a5f\u6703\u5c07\u8f49\u79fb\u5230\u6578\u4f4d\u751f\u614b\u7cfb\u7d71\u3002 <\/p>\n\n<p>\u901a\u904e\u8207\u63d0\u4f9b\u76f8\u95dc\u975e\u4fdd\u96aa\u670d\u52d9\u7684\u516c\u53f8\u5408\u4f5c\uff0c\u4e26\u5728\u540c\u4e00\u5e73\u81fa\u4e0a\u5411\u5ba2\u6236\u63d0\u4f9b\u6bcf\u500b\u5408\u4f5c\u5925\u4f34\u7684\u7522\u54c1\uff0c\u8ca1\u7522\u548c\u610f\u5916\u96aa\u4fdd\u96aa\u516c\u53f8\u53ef\u4ee5\u5efa\u7acb\u81ea\u5df1\u7684\u751f\u614b\u7cfb\u7d71\u3002\n\u4fdd\u96aa\u516c\u53f8\u9084\u53ef\u4ee5\u6839\u64da\u5ba2\u6236\u7684\u9700\u6c42\u5b9a\u88fd\u9019\u4e9b\u751f\u614b\u7cfb\u7d71\uff0c\u5efa\u7acb\u66f4\u7262\u56fa\u7684\u95dc\u4fc2\u4e26\u63d0\u9ad8\u5fe0\u8aa0\u5ea6\u3002 <\/p>\n\n<p><em>\u5716\u7247\u63d0\u4f9b\uff1agoodluz\/\u00a9123RF.com\u3001Sumetee Theesungnern\/\u00a9123RF.com\u3001Andriy Popov\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u751f\u7522\u529b\u548c\u6536\u5165\u589e\u9577\u662f\u4fdd\u96aa\u696d\u9762\u81e8\u7684\u7dca\u8feb\u554f\u984c\u3002 \u8a31\u591a\u904b\u71df\u5546\u4e0d\u518d\u5229\u7528\u4ed6\u5011\u7684\u8cc7\u672c\u6210\u672c\uff0c\u300c\u6574\u500b\u884c\u696d\u7684\u5e73\u5747\u7d93\u6fdf\u5229\u6f64\u90fd\u8655\u65bc\u8667\u640d [&hellip;]<\/p>\n","protected":false},"featured_media":8900,"template":"","insight-category":[],"class_list":["post-19935","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight\/19935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/media\/8900"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/media?parent=19935"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight-category?post=19935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}