{"id":19866,"date":"2024-09-20T13:27:11","date_gmt":"2024-09-20T18:27:11","guid":{"rendered":"https:\/\/bolttech.io\/insights\/%e5%a6%82%e4%bd%95%e5%9c%a8%e4%bf%9d%e9%9a%aa%e8%a1%8c%e6%a5%ad%e5%bb%ba%e7%ab%8b%e5%ae%a2%e6%88%b6%e5%bf%a0%e8%aa%a0%e5%ba%a6%e8%a8%88%e5%8a%83\/"},"modified":"2024-09-20T13:27:15","modified_gmt":"2024-09-20T18:27:15","slug":"%e5%a6%82%e4%bd%95%e5%9c%a8%e4%bf%9d%e9%9a%aa%e8%a1%8c%e6%a5%ad%e5%bb%ba%e7%ab%8b%e5%ae%a2%e6%88%b6%e5%bf%a0%e8%aa%a0%e5%ba%a6%e8%a8%88%e5%8a%83","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/zh-hant\/insights\/%e5%a6%82%e4%bd%95%e5%9c%a8%e4%bf%9d%e9%9a%aa%e8%a1%8c%e6%a5%ad%e5%bb%ba%e7%ab%8b%e5%ae%a2%e6%88%b6%e5%bf%a0%e8%aa%a0%e5%ba%a6%e8%a8%88%e5%8a%83\/","title":{"rendered":"\u5982\u4f55\u5728\u4fdd\u96aa\u884c\u696d\u5efa\u7acb\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u8a08\u5283"},"content":{"rendered":"\n<p>\u7576\u8ac7\u5230\u4fdd\u96aa\u6642\uff0c\u4e00\u5207\u90fd\u662f\u503c\u5f97\u61f7\u7591\u7684\u3002\n\u6578\u4f4d\u5316\u3001\u4e0d\u65b7\u8b8a\u5316\u7684\u98a8\u96aa\u548c\u4e0d\u65b7\u8b8a\u5316\u7684\u5ba2\u6236\u9700\u6c42\u90fd\u610f\u5473\u8457\uff0c\u4ee5\u65b0\u7684\u65b9\u5f0f\u9032\u884c\u6aa2\u67e5\uff0c\u4f7f\u5df2\u5efa\u7acb\u7684\u4fdd\u96aa\u696d\u52d9\u53d7\u76ca\u3002 <\/p>\n\n<p>\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u8a08\u5283\u5728\u4fdd\u96aa\u696d\u4e26\u4e0d\u65b0\u9bae\u3002\n\u7136\u800c\uff0c\u9019\u4e9b\u7a0b\u5f0f\u5728\u6578\u4f4d\u4e16\u754c\u4e2d\u4e5f\u5c0d\u91cd\u65b0\u89e3\u91cb\u548c\u91cd\u65b0\u69cb\u60f3\u6301\u958b\u653e\u614b\u5ea6\u3002\n\u78ba\u5b9a\u5ba2\u6236\u7684\u9700\u6c42\u3001\u9858\u671b\u548c\u671f\u671b\u6703\u5c0d\u4fdd\u96aa\u516c\u53f8\u5982\u4f55\u8ffd\u6c42\u548c\u7dad\u8b77\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u7522\u751f\u91cd\u5927\u5f71\u97ff\u3002  <\/p>\n\n<h2 class=\"wp-block-heading\">\u4fdd\u96aa\u696d\u9762\u81e8\u7559\u4efb\u5371\u6a5f<\/h2>\n\n<p>\u4e0d\u65b7\u4e0a\u6f32\u7684\u8ca1\u7522\u548c\u610f\u5916\u50b7\u5bb3\u4fdd\u96aa\u8cbb\u7528\u4e5f\u6703\u5f71\u97ff\u5ba2\u6236\u9078\u64c7\u4e00\u5bb6\u4fdd\u96aa\u516c\u53f8\u7684\u610f\u9858\u3002\n\u4f8b\u5982\uff0c\u6839\u64da JD Power 2019 \u5e74\u7f8e\u570b\u4fdd\u96aa\u8cfc\u7269\u7814\u7a76\uff0c\u5728 2010 \u5e74\u4ee3\uff0c\u6c7d\u8eca\u4fdd\u96aa\u8cbb\u7528\u7684\u589e\u9577\u901f\u5ea6\u5e7e\u4e4e\u662f\u5bb6\u5ead\u6536\u5165\u4e2d\u4f4d\u6578\u7684\u5169\u500d\u3002 <\/p>\n\n<p>\u56e0\u6b64\uff0c\u300c\u6c7d\u8eca\u4fdd\u96aa\u4e0d\u50c5\u5728\u6d88\u8cbb\u8005\u7684\u9322\u5305\u4e2d\u4f54\u64da\u4e86\u66f4\u5927\u7684\u4efd\u984d\uff0c\u800c\u4e14\u9084\u5c0d\u5ba2\u6236\u5c0d\u73fe\u6709\u4fdd\u96aa\u516c\u53f8\u7684\u5fe0\u8aa0\u5ea6\u7522\u751f\u4e86\u91cd\u5927\u5f71\u97ff\uff0c\u300dJ.D. Power \u8ca1\u7522\u548c\u610f\u5916\u96aa\u8ca0\u8cac\u4eba <a href=\"https:\/\/www.insurancejournal.com\/news\/national\/2019\/10\/15\/545458.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Tom Super<\/a> \u8aaa\u3002\n\u5177\u9ad4\u4f86\u8aaa\uff0c\u5229\u7387\u4e0a\u5347\u5c0d\u5fe0\u8aa0\u5ea6\u6709\u8ca0\u9762\u5f71\u97ff;\u5728 2004 \u5e74\u81f3 2018 \u5e74\u671f\u9593\uff0c\u8868\u793a\u300c\u80af\u5b9a\u6703\u300d\u8207\u7576\u524d\u904b\u71df\u5546\u7e8c\u4fdd\u7684\u5ba2\u6236\u5e73\u5747\u6bd4\u4f8b\u5f9e\u7565\u9ad8\u65bc 59% \u4e0b\u964d\u5230 48%\u3002 <\/p>\n\n<p>\u56e0\u70ba\u5ba2\u6236\u7d93\u5e38\u767c\u73fe\u4ed6\u5011\u53ef\u4ee5\u901a\u904e\u8ca8\u6bd4\u4e09\u5bb6\u4f86\u7372\u5f97\u66f4\u597d\u7684\u5bb6\u5ead\u3001\u6c7d\u8eca\u6216\u5546\u696d\u4fdd\u96aa\uff0c\u6240\u4ee5\u4ed6\u5011\u958b\u59cb\u89ba\u5f97\u81ea\u5df1\u597d\u50cf\u56e0\u70ba\u5fe0\u65bc\u4e00\u5bb6\u4fdd\u96aa\u516c\u53f8\u800c\u53d7\u5230\u61f2\u7f70\u3002\n\u5728\u67d0\u4e9b\u60c5\u6cc1\u4e0b\uff0c\u8655\u7f70\u53ef\u80fd\u4e0d\u50c5\u50c5\u662f\u4e3b\u89c0\u7684\uff1a\u82f1\u570b\u91d1\u878d\u884c\u70ba\u76e3\u7ba1\u5c40 2019 \u5e74\u7684\u4e00\u9805\u7814\u7a76\u767c\u73fe\uff0c\u5927\u7d04 600 \u842c\u82f1\u570b\u6295\u4fdd\u4eba\u50c5\u50c5\u56e0\u70ba\u4f4f\u5728\u73fe\u6709\u4fdd\u96aa\u516c\u53f8\u5c31\u88ab\u591a\u6536\u4e86\u4fdd\u96aa\u8cbb\u3002 <\/p>\n\n<p>\u9019\u500b\u5e02\u5834\u4e26\u4e0d\u9069\u5408\u6240\u6709\u6d88\u8cbb\u8005\u3002\u96d6\u7136\u5f88\u591a\u4eba\u8ca8\u6bd4\u4e09\u5bb6\uff0c\u4f46\u8a31\u591a\u5fe0\u5be6\u7684\u5ba2\u6236\u4e26\u6c92\u6709\u5f97\u5230\u5f88\u597d\u7684\u4ea4\u6613\uff0c\u201cFCA \u81e8\u6642\u9996\u5e2d\u57f7\u884c\u5b98 <a href=\"https:\/\/www.theguardian.com\/business\/2019\/oct\/04\/six-million-insurance-customers-hit-by-loyalty-penalty\" target=\"_blank\" rel=\"noreferrer noopener\">Christopher Woolard<\/a> \u8aaa\u3002<\/p>\n\n<p>\u5c31\u4ed6\u5011\u800c\u8a00\uff0c\u5ba2\u6236\u4f3c\u4e4e\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u66f4\u6c92\u6709\u52d5\u529b\u4fdd\u6301\u5c0d\u4fdd\u96aa\u516c\u53f8\u7684\u5fe0\u8aa0\u3002\n\u4f8b\u5982\uff0c\u82f1\u570b\u7279\u8a31\u4fdd\u96aa\u5354\u6703 \uff08Chartered Insurance Institute\uff09 \u7684\u4e00\u9805\u7814\u7a76\u767c\u73fe\uff0c\u8d85\u904e 80% \u7684\u4fdd\u96aa\u5ba2\u6236\u5e0c\u671b\u4ed6\u5011\u7684\u4fdd\u96aa\u516c\u53f8\u89e3\u6c7a\u5b9a\u50f9\u554f\u984c\uff0c\u4ee5\u4fdd\u6301\u5fe0\u8aa0\u5ea6\u3002\n\u96d6\u7136\u7e8c\u4fdd\u5b9a\u50f9\u554f\u984c\u4e26\u4e0d\u65b0\u9bae\uff0c\u4f46\u201c\u5b83\u4ee3\u8868\u4e86\u4fdd\u96aa\u516c\u53f8\u8207\u5ba2\u6236\u4e92\u52d5\u7684\u6a5f\u6703\uff0c\u201d\u82f1\u570b\u7279\u8a31\u4fdd\u96aa\u5354\u6703\u9996\u5e2d\u57f7\u884c\u5b98 <a href=\"https:\/\/www.insurancebusinessmag.com\/uk\/news\/breaking-news\/poll-links-action-on-renewal-pricing-to-customer-loyalty-194532.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">Sian Fisher<\/a> \u8aaa\u3002  <\/p>\n\n<p>\u8207\u6b64\u540c\u6642\uff0c\u4fdd\u96aa\u516c\u53f8\u7d93\u5e38\u96e3\u4ee5\u5728\u5feb\u901f\u6578\u4f4d\u5316\u7684\u4e16\u754c\u4e2d\u7ba1\u7406\u5ba2\u6236\u4fdd\u7559\u7387\u3002\n\u4f8b\u5982\uff0c <a href=\"https:\/\/www.researchgate.net\/publication\/334329692_Ensuring_customer_retention_Insurers%27_perception_of_customer_loyalty\" target=\"_blank\" rel=\"noreferrer noopener\">Anthony Larsson \u548c Ellen Brostr\u04e7m<\/a> \u5728 2020 \u5e74 4 \u6708\u7684\u4e00\u7bc7\u7814\u7a76\u7d9c\u8ff0\u4e2d\u767c\u73fe\uff0c\u4fdd\u96aa\u516c\u53f8\u8d8a\u4f86\u8d8a\u591a\u5730\u63a5\u53d7\u7814\u7a76\u4eba\u54e1\u6240\u8aaa\u7684\u201c\u4e3b\u52d5\u4fdd\u7559\u201d\uff0c\u5373\u5728\u5ba2\u6236\u958b\u59cb\u5c0b\u627e\u5176\u4ed6\u5730\u65b9\u4e4b\u524d\u52aa\u529b\u63d0\u9ad8\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u3002 <\/p>\n\n<p>\u96d6\u7136\u4e3b\u52d5\u4fdd\u7559\u65b9\u6cd5\u53ef\u80fd\u6703\u63d0\u4f9b\u65b0\u7684\u6a5f\u6703\uff0c\u4f46\u5b83\u4e5f\u5ffd\u8996\u4e86\u5efa\u7acb\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u7684\u820a\u65b9\u6cd5\u3002\n\u5176\u4e2d\u5305\u62ec\u6536\u96c6\u5ba2\u6236\u53cd\u994b\u4ee5\u53ca\u5efa\u7acb\u6b63\u5f0f\u6216\u975e\u6b63\u5f0f\u7684\u4fdd\u7559\u548c\u5fe0\u8aa0\u5ea6\u8a08\u5283\u3002 <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/reviewing-documents-together-1024x683.jpg\" alt=\"\" class=\"wp-image-8815\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/reviewing-documents-together-1024x683.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/reviewing-documents-together-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/reviewing-documents-together-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/reviewing-documents-together.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u4fdd\u96aa\u696d\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u8a08\u5283<\/h2>\n\n<p>\u63d0\u9ad8\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u7684\u6700\u4f73\u65b9\u6cd5\u4e4b\u4e00\u662f\u5be6\u65bd\u4e00\u9805\u8a08\u5283\uff0c\u6fc0\u52f5\u5ba2\u6236\u5e74\u5fa9\u4e00\u5e74\u5730\u7dad\u6301\u4ed6\u5011\u5728\u4e00\u5bb6\u4fdd\u96aa\u516c\u53f8\u7684\u4fdd\u55ae\u3002<\/p>\n\n<p>\u6fc0\u52f5\u9078\u9805\u591a\u7a2e\u591a\u6a23\uff0c\u53ef\u4ee5\u6839\u64da\u5404\u500b\u4fdd\u96aa\u516c\u53f8\u7684\u9700\u6c42\u3001\u80fd\u529b\u548c\u76ee\u6a19\u9032\u884c\u5b9a\u88fd\u3002\n\u201c\u734e\u52f5\u5fe0\u5be6\u5ba2\u6236\u7684\u4e00\u7a2e\u65b9\u6cd5\u662f\u901a\u904e\u4e0d\u63d0\u9ad8\u8cbb\u7387\u4f86\u70ba\u5c0f\u984d\u7d22\u8ce0\u63d0\u4f9b\u5bec\u6055\u798f\u5229\u3002\u53e6\u4e00\u500b\u65b9\u6cd5\u662f\u901a\u904e\u5c07\u4efb\u671f\u4f5c\u70ba\u8cfa\u53d6\u7684\u798f\u5229\u4f86\u589e\u52a0\u734e\u52f5\u201d <a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinessdevelopmentcouncil\/2020\/07\/21\/insurance-trends-strategies-for-growth-and-customer-retention\/#3d1922226d99\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a> <\/p>\n\n<p>\u9019\u4e9b\u5fe0\u8aa0\u5ea6\u8a08\u5283\u53ef\u4ee5\u8b93\u5ba2\u6236\u653e\u5fc3\uff0c\u4ed6\u5011\u7684\u5fe0\u8aa0\u5ea6\u6b63\u5728\u70ba\u4ed6\u5011\u5275\u9020\u50f9\u503c\uff0c\u5f9e\u800c\u6e1b\u5c11\u4ed6\u5011\u8ca8\u6bd4\u4e09\u5bb6\u7684\u7a4d\u6975\u6027\u3002<\/p>\n\n<p>\u4fdd\u96aa\u516c\u53f8\u5411\u5ba2\u6236\u5c55\u793a\u50f9\u503c\u7684\u53e6\u4e00\u7a2e\u65b9\u6cd5\u662f\u4f7f\u7528\u6578\u4f4d\u5de5\u5177\u548c\u5e73\u81fa\u4f86\u6539\u5584\u5ba2\u6236\u6e9d\u901a\u548c\u6559\u80b2\u3002<\/p>\n\n<p>\u201c\u4fdd\u96aa\u516c\u53f8\u80fd\u5920\u901a\u904e\u8aac\u660e\u6d88\u8cbb\u8005\u77ad\u89e3\u5176\u7522\u54c1\u548c\u670d\u52d9\u7684\u904b\u4f5c\u65b9\u5f0f\u4e26\u7e7c\u7e8c\u6539\u5584\u7406\u8ce0\u9ad4\u9a57\u4f86\u63d0\u9ad8\u5fe0\u8aa0\u5ea6\u4e26\u63d0\u5347\u5176\u54c1\u724c\uff0c\u201dDXC Technology \u526f\u7e3d\u88c1\u517c\u5168\u7403\u4fdd\u96aa\u7e3d\u7d93\u7406 <a href=\"https:\/\/www.businesswire.com\/news\/home\/20200512005165\/en\/Enhanced-Digital-Experiences-Improve-Customer-Loyalty-Open\" target=\"_blank\" rel=\"noreferrer noopener\">Phil Ratcliff<\/a> \u8aaa\u3002<\/p>\n\n<p>\u7576\u4fdd\u96aa\u516c\u53f8\u4f7f\u7528\u5176\u73fe\u6709\u5e73\u53f0\u9032\u884c\u6e9d\u901a\u548c\u6559\u80b2\u6642\uff0c\u4ed6\u5011\u6703\u589e\u5f37\u4fdd\u96aa\u5ba2\u6236\u7684\u4fe1\u5fc3\u3002\n\u5ba2\u6236\u5c0d\u4ed6\u5011\u7684\u8986\u84cb\u7bc4\u570d\u53ca\u5176\u63d0\u4f9b\u7684\u50f9\u503c\u6709\u4e86\u66f4\u591a\u7684\u77ad\u89e3\u3002\n\u4ed6\u5011\u9084\u77ad\u89e3\u5982\u4f55\u5be6\u65bd\u975e\u4fdd\u96aa\u516c\u53f8\u7684\u7522\u54c1\u548c\u670d\u52d9\uff0c\u5f9e\u50f1\u7528\u6c7d\u8eca\u4fee\u7406\u5de5\u5230\u5b89\u88dd\u667a\u6167\u5bb6\u5c45\u611f\u6e2c\u5668\uff0c\u4ee5\u9032\u4e00\u6b65\u63d0\u9ad8\u4ed6\u5011\u7684\u98a8\u96aa\u4fdd\u8b77\u3002  <\/p>\n\n<p>\u5728\u4fdd\u96aa\u516c\u53f8\u3001\u975e\u4fdd\u96aa\u5408\u4f5c\u5925\u4f34\u548c\u5ba2\u6236\u4e4b\u9593\u5efa\u7acb\u806f\u7e6b\u4e5f\u6709\u52a9\u65bc\u5438\u5f15\u548c\u7559\u4f4f\u5ba2\u6236\u3002<\/p>\n\n<p>\u5ba2\u6236\u8d8a\u4f86\u8d8a\u591a\u5730\u8868\u73fe\u51fa\u5c0d\u751f\u614b\u7cfb\u7d71\u7684\u8208\u8da3\uff0c\u9019\u4e9b\u751f\u614b\u7cfb\u7d71\u5c07\u4ed6\u5011\u7684\u4fdd\u96aa\u516c\u53f8\u8207\u8207\u4ed6\u5011\u8ca1\u7522\u548c\u610f\u5916\u50b7\u5bb3\u9700\u6c42\u76f8\u95dc\u7684\u975e\u4fdd\u96aa\u670d\u52d9\u5408\u4f5c\uff0c <a href=\"https:\/\/www.bain.com\/insights\/insurers_how_to_lead_in_the_new_era_of_connectivity\/\" target=\"_blank\" rel=\"noreferrer noopener\">Henrik Naujoks<\/a> \u548cBain &amp; Company\u7684\u7814\u7a76\u54e1\u8aaa\u3002\n\u4ed6\u5011\u5c07\u9019\u4e9b\u751f\u614b\u7cfb\u7d71\u8996\u70ba\u5e6b\u52a9\u4ed6\u5011\u5be6\u73fe\u66f4\u9ad8\u54c1\u8cea\u751f\u6d3b\u7684\u5925\u4f34\u95dc\u4fc2;\u5982\u679c\u5f97\u5230\u6709\u6548\u5229\u7528\uff0c\u9019\u4e00\u76ee\u6a19\u9084\u53ef\u4ee5\u5728\u4fdd\u96aa\u5ba2\u6236\u8207\u5176\u4fdd\u96aa\u516c\u53f8\u4e4b\u9593\u5efa\u7acb\u5fe0\u8aa0\u5ea6\u3002 <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/informal-handshake-discussion-1024x682.jpg\" alt=\"\" class=\"wp-image-8805\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/informal-handshake-discussion-1024x682.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/informal-handshake-discussion-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/informal-handshake-discussion-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/informal-handshake-discussion.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u4f7f\u7528\u6578\u4f4d\u5de5\u5177\u69cb\u5efa\u51fa\u8272\u7684\u5ba2\u6236\u670d\u52d9\u8a08\u5283<\/h2>\n\n<p>\u4fdd\u96aa\u884c\u696d\u7684\u6280\u8853\u8b8a\u9769\u6b63\u5728\u8fc5\u901f\u767c\u5c55\uff0c\u5f71\u97ff\u8457\u627f\u4fdd\u548c\u5206\u92b7\u7684\u65b9\u65b9\u9762\u9762\u3002\n\u5728\u9019\u4e9b\u8b8a\u5316\u4e2d\uff0c\u5ba2\u6236\u9700\u6c42\u3001\u9858\u671b\u548c\u9700\u6c42\u7e7c\u7e8c\u63a8\u52d5\u8ca1\u7522\u548c\u610f\u5916\u96aa\u4fdd\u96aa\u516c\u53f8\u7684\u6578\u5b57\u5316\u8b8a\u9769\u65b9\u6cd5\u3002 <\/p>\n\n<h3 class=\"wp-block-heading\">\u5efa\u7acb\u6578\u5b57\u95dc\u4fc2<\/h3>\n\n<p>\u5728\u904e\u53bb\u5e7e\u5e74\u4e2d\uff0c\u5ba2\u6236\u5c0d\u7528\u65bc\u7814\u7a76\u3001\u6bd4\u8f03\u548c\u653e\u7f6e P&amp;C \u4fdd\u96aa\u55ae\u7684\u6578\u4f4d\u5de5\u5177\u7684\u8208\u8da3\u7a69\u6b65\u4e0a\u5347\u3002\n\u7136\u800c\uff0c\u5728 2020 \u5e74 6 \u6708\uff0cJ.D. Power \u7684\u7814\u7a76\u4eba\u54e1\u767c\u73fe\uff0c\u6578\u4f4d\u670d\u52d9\u7ba1\u9053\u64ca\u6557\u4e86\u8207\u4fdd\u96aa\u516c\u53f8\u7684\u5176\u4ed6\u806f\u7e6b\u65b9\u5f0f\uff0c\u4e0a\u5347\u5230\u5ba2\u6236\u504f\u597d\u7684\u9996\u4f4d\u3002\n\u5ba2\u6236\u73fe\u5728\u8868\u793a\uff0c\u4ed6\u5011\u5be7\u9858\u5728\u7dda\u8207\u4fdd\u96aa\u516c\u53f8\u6e9d\u901a\uff0c\u800c\u4e0d\u662f\u901a\u904e\u96fb\u8a71\u6216\u89aa\u81ea\u8207\u4ee3\u7406\u4eba\u6e9d\u901a\u3002  <\/p>\n\n<p>J.D. Power \u4fdd\u96aa\u60c5\u5831\u9ad8\u7d1a\u9867\u554f <a href=\"https:\/\/www.propertycasualty360.com\/2020\/06\/12\/auto-insurance-customer-loyalty-in-2020-hinges-on-digital-ux\/?slreturn=20200801085122\" target=\"_blank\" rel=\"noreferrer noopener\">Robert Lajdziak<\/a> \u8868\u793a\uff0c\u5c0d\u6578\u4f4d\u901a\u4fe1\u7684\u65e5\u76ca\u504f\u597d\u201c\u5c0d\u884c\u696d\u7522\u751f\u4e86\u5de8\u5927\u5f71\u97ff\uff0c\u56e0\u70ba\u5b83\u5c07\u91cd\u9ede\u76f4\u63a5\u653e\u5728\u4e86\u6578\u5b57\u6295\u8cc7\u4e0a\u201d\uff0c\u8aac\u660e\u5c0b\u6c42\u64f4\u5c55\u696d\u52d9\u548c\u6539\u5584\u5ba2\u6236\u6e9d\u901a\u7684\u4fdd\u96aa\u516c\u53f8\u3002<\/p>\n\n<p>\u7136\u800c\uff0c\u8f49\u5411\u6578\u5b57\u74b0\u5883\u9700\u8981\u7684\u4e0d\u50c5\u50c5\u662f\u4ee5\u6578\u4f4d\u5f62\u5f0f\u91cd\u65b0\u5275\u5efa\u6a21\u64ec\u904e\u7a0b\u3002\n\u201c\u87a2\u5e55\u4e0a\u7684\u6a21\u64ec\u8868\u55ae\u6c92\u6709\u5229\u7528\u5176\u6578\u5b57\u74b0\u5883\uff0c\u667a\u6167\u6587\u672c\u3001\u81ea\u52d5\u586b\u5beb\u3001\u96fb\u5b50\u7c3d\u540d\uff0c\u751a\u81f3\u8207\u4ee3\u8868\u804a\u5929\u7684\u80fd\u529b\u90fd\u53ef\u4ee5\u8f15\u9b06\u5730\u70ba\u5ba2\u6236\u63d0\u4f9b\u66f4\u5feb\u3001\u66f4\u7c21\u55ae\u7684\u6d41\u7a0b\uff0c\u201dLajdziak \u8aaa\u3002 <\/p>\n\n<p>\u76f8\u53cd\uff0c\u985e\u6bd4\u5230\u6578\u4f4d\u7684\u65b9\u6cd5\uff08\u4f8b\u5982\u6383\u63cf\u7d19\u8cea\u8868\u55ae\u4f9b\u5ba2\u6236\u5217\u5370\u3001\u586b\u5beb\u548c\u91cd\u65b0\u6383\u63cf\uff09\u5f80\u5f80\u6703\u7d66\u5ba2\u6236\u5e36\u4f86\u66f4\u591a\u554f\u984c\u3002<\/p>\n\n<p>\u5c0d\u65bc\u4ecd\u7136\u559c\u6b61\u96fb\u8a71\u6216\u9762\u5c0d\u9762\u4ea4\u6d41\u7684\u5ba2\u6236\uff0c\u6216\u8005\u6709\u521d\u59cb\u6578\u4f4d\u4ecb\u9762\u7121\u6cd5\u56de\u7b54\u7684\u554f\u984c\u7684\u5ba2\u6236\uff0c\u6578\u4f4d\u5de5\u5177\u53ef\u4ee5\u632f\u8208\u4fdd\u96aa\u5ba2\u6236\u670d\u52d9\u4e26\u8aac\u660e\u5efa\u7acb\u5fe0\u8aa0\u5ea6\u3002\n\u4f8b\u5982\uff0c\u652f\u63f4 AI \u7684\u804a\u5929\u6a5f\u5668\u4eba\u548c\u8a9e\u97f3\u5206\u6790\u5de5\u5177\u53ef\u4ee5\u8aac\u660e\u547c\u53eb\u4e2d\u5fc3\u4ee3\u8868\u5e6b\u52a9\u5ba2\u6236\uff0cIP Integration \u65b0\u8208\u6280\u8853\u4e3b\u7ba1 <a href=\"https:\/\/www.nsinsurance.com\/news\/three-things-insurance-customer-retention\/\" target=\"_blank\" rel=\"noreferrer noopener\">Josh Ayres<\/a> \u8aaa\u3002 <\/p>\n\n<p>\u540c\u6a23\uff0c\u6578\u4f4d\u5de5\u5177\u53ef\u4ee5\u4f7f\u4fdd\u96aa\u4ee3\u7406\u4eba\u66f4\u8f15\u9b06\u5730\u56de\u7b54\u5ba2\u6236\u554f\u984c\u4e26\u5efa\u7acb\u95dc\u4fc2\u3002<\/p>\n\n<h3 class=\"wp-block-heading\">\u89e3\u6c7a Loyalty \u7b49\u5f0f\u4e2d\u7684 Customer \u8b8a\u6578<\/h3>\n\n<p>\u5728\u4fdd\u96aa\u696d\u8f49\u578b\u65b9\u9762\uff0c\u300c\u5ba2\u6236\u6b63\u8b8a\u5f97\u8207\u6280\u8853\u4e00\u6a23\u5177\u6709\u985b\u8986\u6027\u300d\uff0c <a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/uk\/Documents\/financial-services\/deloitte-uk-insurance-trends-new-world-new-customers-new-solutions.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">David Rush<\/a> \u548c\u5fb7\u52e4\u7684\u7814\u7a76\u4eba\u54e1\u5728 2020 \u5e74\u7684\u4e00\u4efd\u5831\u544a\u4e2d\u5beb\u9053\u3002\n\u5728\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u65b9\u9762\uff0c\u7559\u4f4f\u4fdd\u96aa\u8cfc\u8cb7\u8005\u7684\u6700\u6709\u6548\u65b9\u6cd5\u53ef\u80fd\u662f\u901a\u904e\u6578\u4f4d\u89e3\u6c7a\u65b9\u6848\u4f86\u6eff\u8db3\u4ed6\u5011\u7684\u671f\u671b\uff0c\u800c\u4e0d\u662f\u70ba\u4e86\u6280\u8853\u672c\u8eab\u800c\u5be6\u65bd\u6280\u8853\u3002 <\/p>\n\n<p>\u8a31\u591a\u4fdd\u96aa\u516c\u53f8\u5728\u5be6\u65bd\u6b63\u5f0f\u548c\u975e\u6b63\u5f0f\u7684\u5fe0\u8aa0\u5ea6\u8a08\u5283\u6642\uff0c\u5df2\u7d93\u9996\u5148\u8003\u616e\u5ba2\u6236\u9700\u6c42\u3002\n\u4f8b\u5982\uff0cRush \u548c Deloitte \u7684\u7814\u7a76\u4eba\u54e1\u767c\u73fe\uff0c62% \u7684\u4fdd\u96aa\u516c\u53f8\u8a8d\u70ba\uff0c\u4fdd\u96aa\u516c\u53f8\u8207\u975e\u4fdd\u96aa\u516c\u53f8\u751f\u614b\u7cfb\u7d71\u5408\u4f5c\u5925\u4f34\u7684\u95dc\u4fc2\u5728\u5ba2\u6236\u7684\u5fe0\u8aa0\u5ea6\u6c7a\u7b56\u4e2d\u8d77\u8457\u91cd\u8981\u4f5c\u7528\u3002\n57% \u7684\u53d7\u8a2a\u8005\u5f37\u8abf\u5ba2\u6236\u8207\u7d93\u9a57\u8c50\u5bcc\u7684\u54e1\u5de5\u4ea4\u8ac7\u7684\u80fd\u529b\u662f\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u7684\u95dc\u9375;\u53ea\u6709 12% \u7684\u53d7\u8a2a\u8005\u4ecd\u7136\u63a5\u53d7\u50b3\u7d71\u7684\u734e\u52f5\u3001\u6d25\u8cbc\u6216\u4fc3\u92b7\u6d3b\u52d5\u4f5c\u70ba\u5fe0\u8aa0\u5ea6\u9a45\u52d5\u56e0\u7d20\u3002  <\/p>\n\n<p>\u5ba2\u6236\u4f3c\u4e4e\u540c\u610f\u4fdd\u96aa\u516c\u53f8\u5c0d\u6700\u5927\u5fe0\u8aa0\u5ea6\u554f\u984c\u7684\u8a55\u4f30\u3002\n\u5ba2\u6236\u670d\u52d9\u767c\u8a00\u4eba\u517c\u4f5c\u5bb6 <a href=\"https:\/\/www.forbes.com\/sites\/shephyken\/2019\/10\/13\/customer-loyalty-and-retention-are-in-decline\/#55344ad04329\" target=\"_blank\" rel=\"noreferrer noopener\">Shep Hyken<\/a> \u5beb\u9053\uff0c\u5728 Verint Systems \u7684\u4e00\u9805\u7814\u7a76\u4e2d\uff0c83% \u7684\u5ba2\u6236\u8868\u793a\u5ba2\u6236\u9ad4\u9a57\u5728\u4ed6\u5011\u7684\u5fe0\u8aa0\u5ea6\u6c7a\u7b56\u4e2d\u4f54\u5f88\u5927\u6bd4\u91cd\uff0c\u800c 77% \u7684\u5ba2\u6236\u8868\u793a\u4fbf\u5229\u6027\u975e\u5e38\u91cd\u8981\u3002\n48% \u7684\u53d7\u8a2a\u8005\u66f4\u6709\u53ef\u80fd\u5fe0\u65bc\u4f7f\u7528\u6578\u4f4d\u7ba1\u9053\u8207\u4ed6\u5011\u806f\u7e6b\u7684\u516c\u53f8\u3002  <\/p>\n\n<p>\u5118\u7ba1 Deloitte \u7814\u7a76\u4e2d 45% \u7684\u53d7\u8a2a\u4fdd\u96aa\u516c\u53f8\u5c07\u5ba2\u6236\u8996\u70ba\u4ed6\u5011\u9762\u81e8\u7684\u6700\u5927\u6311\u6230\uff0c\u4f46\u4ed6\u5011\u4f3c\u4e4e\u4e5f\u63a5\u53d7\u4e86\u5ba2\u6236\u9700\u6c42\u5e36\u4f86\u7684\u589e\u9577\u9a45\u52d5\u529b\u3002\n\u901a\u904e\u56de\u61c9\u5ba2\u6236\u9700\u6c42\u9032\u884c\u589e\u9577\uff0c\u4fdd\u96aa\u516c\u53f8\u53ef\u4ee5\u9078\u64c7\u5176\u6578\u4f4d\u5de5\u5177\u4f86\u6eff\u8db3\u7279\u5b9a\u7684\u5fe0\u8aa0\u5ea6\u6216\u696d\u52d9\u76ee\u6a19\u3002 <\/p>\n\n<p>\u6578\u4f4d\u5316\u5275\u9020\u4e86\u8a31\u591a\u6a5f\u6703\u3002\n\u9019\u4e9b\u6a5f\u6703\u5e36\u4f86\u4e86\u4e0d\u78ba\u5b9a\u6027\u3002\n\u54ea\u4e9b\u4e45\u7d93\u8003\u9a57\u7684\u771f\u5be6\u4fdd\u96aa\u5be6\u8e10\u61c9\u8a72\u5805\u6301\u4e0b\u53bb\uff0c\u54ea\u4e9b\u61c9\u8a72\u653e\u68c4\uff0c\u54ea\u4e9b\u53ef\u4ee5\u6709\u5229\u53ef\u5716\u5730\u9069\u61c9\u6578\u4f4d\u4e16\u754c\uff1f  <\/p>\n\n<p>\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u8a08\u5283\u5728\u4fdd\u96aa\u548c\u5176\u4ed6\u884c\u696d\u6709\u8457\u60a0\u4e45\u7684\u6b77\u53f2\u3002\n\u901a\u904e\u4f7f\u7528\u6b63\u78ba\u7684\u6578\u4f4d\u5de5\u5177\u5c07\u4ed6\u5011\u5e36\u5165\u73fe\u4ee3\u4e16\u754c\uff0c\u4fdd\u96aa\u516c\u53f8\u53ef\u4ee5\u4ee5\u66f4\u65b0\u7684\u65b9\u5f0f\u5411\u5ba2\u6236\u5c55\u793a\u719f\u6089\u7684\u6982\u5ff5\uff0c\u5f9e\u800c\u63d0\u9ad8\u5ba2\u6236\u4fe1\u5fc3\u548c\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u3002 <\/p>\n\n<p><em>\u5716\u7247\u4f86\u81ea\uff1arawpixel\/\u00a9123RF.com\uff0c racorn\/\u00a9123RF.com\uff0c Aleksandr Davydov\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7576\u8ac7\u5230\u4fdd\u96aa\u6642\uff0c\u4e00\u5207\u90fd\u662f\u503c\u5f97\u61f7\u7591\u7684\u3002 \u6578\u4f4d\u5316\u3001\u4e0d\u65b7\u8b8a\u5316\u7684\u98a8\u96aa\u548c\u4e0d\u65b7\u8b8a\u5316\u7684\u5ba2\u6236\u9700\u6c42\u90fd\u610f\u5473\u8457\uff0c\u4ee5\u65b0\u7684\u65b9\u5f0f\u9032\u884c\u6aa2\u67e5\uff0c\u4f7f [&hellip;]<\/p>\n","protected":false},"featured_media":8827,"template":"","insight-category":[],"class_list":["post-19866","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight\/19866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/media\/8827"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/media?parent=19866"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight-category?post=19866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}