“<\/p>\n\n
\u6210\u529f\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u662f\u4e00\u500b\u4e3b\u89c0\u7684\u8853\u8a9e\uff0c\u5c0d\u4e0d\u540c\u7684\u4fdd\u96aa\u4ee3\u7406\u4eba\u53ef\u80fd\u610f\u5473\u8457\u4e0d\u540c\u7684\u4e8b\u60c5\u3002\n\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u6aa2\u67e5\u4e00\u4e9b\u95dc\u9375\u7e3e\u6548\u6307\u6a19\u4ee5\u77ad\u89e3\u4f60\u7684\u8868\u73fe\u4e26\u78ba\u4fdd\u4f60\u7684\u7d50\u679c\u8207\u4f60\u7684\u76ee\u6a19\u4e00\u81f4\u662f\u5f88\u91cd\u8981\u7684\u3002 <\/p>\n\n
\u4ee5\u4e0b\u662f\u4fdd\u96aa\u696d\u7684\u4e03\u500b\u5177\u9ad4\u6307\u6a19\uff0c\u5b83\u5011\u61c9\u8a72\u70ba\u60a8\u63d0\u4f9b\u6240\u9700\u7684\u6240\u6709\u898b\u89e3\u3002<\/p>\n\n
\u60a8\u92b7\u552e\u65b0\u4fdd\u55ae\u7684\u80fd\u529b\u662f\u60a8\u4f5c\u70ba\u4ee3\u7406\u4eba\u6210\u529f\u7684\u4e3b\u8981\u6307\u6a19\u4e4b\u4e00\uff0c\u4e5f\u662f\u60a8\u696d\u52d9\u767c\u5c55\u7684\u7e3d\u9ad4\u65b9\u5411\u3002\n\u5bc6\u5207\u95dc\u6ce8\u60a8\u5728\u7d66\u5b9a\u6642\u671f\u5167\u92b7\u552e\u4e86\u591a\u5c11\uff0c\u53ef\u4ee5\u8b93\u60a8\u77e5\u9053\u60a8\u662f\u5426\u9054\u5230\u4e86\u76ee\u6a19\u3001\u4e00\u5e74\u4e2d\u60a8\u7684\u5de5\u4f5c\u6548\u7387\u6700\u9ad8\u4ee5\u53ca\u662f\u5426\u6709\u4efb\u4f55\u9700\u8981\u89e3\u6c7a\u7684\u554f\u984c\u3002 <\/p>\n\n
\u5b83\u4e5f\u662f\u6700\u5bb9\u6613\u8861\u91cf\u7684\u6307\u6a19\u4e4b\u4e00\u3002\n\u696d\u52d9\u5100\u9336\u677f\u8edf\u9ad4 Klipfolio<\/a> \u8868\u793a\uff0c\u60a8\u53ea\u9700\u5c07\u60a8\u5728\u7279\u5b9a\u6642\u9593\u6bb5\u5167\u92b7\u552e\u7684\u65b0\u4fdd\u55ae\u6578\u91cf\u76f8\u52a0\uff0c\u7136\u5f8c\u5c07\u5176\u8207\u60a8\u7684\u76ee\u6a19\u548c\u904e\u53bb\u7684\u5e73\u5747\u503c\u9032\u884c\u6bd4\u8f03\uff0c\u770b\u770b\u60a8\u662f\u5426\u8d70\u4e0a\u4e86\u6b63\u8ecc\u3002 <\/p>\n\n \u7406\u60f3\u60c5\u6cc1\u4e0b\uff0c\u60a8\u5c07\u6309\u5929\u3001\u6bcf\u5468\u548c\u6bcf\u6708\u67e5\u770b\u65b0\u7b56\u7565\u7684\u6578\u91cf\uff0c\u5546\u696d\u667a\u6167\u5de5\u5177 Datapine \u7684 Sandra Durcevic<\/a> \u5beb\u9053\u3002\n\u5979\u5efa\u8b70\u5728\u5831\u544a\u6642\u4f7f\u7528\u5716\u5f62\u548c\u5716\u8868\uff0c\u56e0\u70ba\u5b83\u70ba\u60a8\u7684\u767c\u73fe\u589e\u52a0\u4e86\u53e6\u4e00\u500b\u7dad\u5ea6\uff0c\u4e26\u5141\u8a31\u60a8\u8f15\u9b06\u53ef\u8996\u5316\u92b7\u552e\u8da8\u52e2\u3002 <\/p>\n\n \u77ad\u89e3\u6709\u591a\u5c11\u6f5b\u5728\u5ba2\u6236\u6700\u7d42\u6210\u70ba\u771f\u6b63\u7684\u4fdd\u96aa\u5ba2\u6236\u4e5f\u5f88\u91cd\u8981\uff0c\u9019\u5c31\u662f\u60a8\u7684\u8f49\u5316\u7387\u7684\u4f86\u6e90\u3002\n\u8a72\u8853\u8a9e\u6700\u5e38\u9069\u7528\u65bc\u8cfc\u8cb7\u4fdd\u55ae\u7684\u4fdd\u96aa\u7db2\u7ad9\u6216\u767b\u9304\u9801\u9762\u8a2a\u554f\u8005\u7684\u767e\u5206\u6bd4\uff0cDisruptive Advertising \u7684 Aden Andrus<\/a> \u5beb\u9053\u3002\n\u9019\u7a31\u70ba\u5de8\u96c6\u8f49\u63db\u3002 <\/p>\n\n \u7136\u800c\uff0c\u884c\u92b7\u4f5c\u5bb6 Jacinda Santora<\/a> \u6307\u51fa\uff0c\u5fae\u8f49\u5316\u662f\u63a8\u52d5\u6f5b\u5728\u5ba2\u6236\u9032\u884c\u8cfc\u8cb7\u7684\u8f03\u5c0f\u884c\u70ba\uff0c\u8ddf\u8e64\u4e5f\u5f88\u91cd\u8981\u3002\n\u793a\u4f8b\u5305\u62ec\u65b0\u805e\u901a\u8a0a\u8a3b\u518a\u3001\u96fb\u5b50\u66f8\u6216\u767d\u76ae\u66f8\u4e0b\u8f09\u3001Web \u8868\u55ae\u63d0\u4ea4\u548c\u96fb\u8a71\u806f\u7d61\u3002 <\/p>\n\n \u4f60\u5982\u4f55\u8a08\u7b97\u8f49\u5316\u7387\uff1f<\/p>\n\n \u201c\u8f49\u5316\u7387\u7684\u516c\u5f0f\u662f\u76ee\u6a19\u5b8c\u6210\u7684\u6b21\u6578\u9664\u4ee5\u6709\u6a5f\u6703\u5b8c\u6210\u76ee\u6a19\u7684\u4eba\u6578\uff0c\u201d\u5167\u5bb9\u71df\u92b7\u6a5f\u69cb Quietly \u7684\u7522\u54c1\u7b56\u7565\u5e2b Carlin Leung<\/a> \u8aaa\u3002\n\u201c\u5982\u679c\u4f60\u4e0a\u500b\u6708\u5b8c\u6210\u4e86 100 \u7b46\u92b7\u552e\uff0c\u6709 1,000 \u4eba\u8a2a\u554f\u4e86\u4f60\u7684\u7db2\u7ad9\uff0c\u4f60\u7684\u8f49\u5316\u7387\u5c07\u662f 100 \/ 1,000 = 10%\u3002\u201d <\/p>\n\n Facebook Messenger \u884c\u92b7\u5e73\u81fa MobileMonkey \u7684\u5275\u59cb\u4eba\u517c\u9996\u5e2d\u57f7\u884c\u5b98 Larry Kim<\/a> \u89e3\u91cb\u8aaa\uff0c\u5404\u884c\u5404\u696d\u7684\u5e73\u5747\u8457\u9678\u9801\u8f49\u5316\u7387\u70ba 2.35%\u3002\n\u7136\u800c\uff0c\u524d 25% \u7684\u516c\u53f8\u6709 5.31% \u7684\u8f49\u5316\u7387\uff0c\u800c\u524d 10% \u7684\u516c\u53f8\u7684\u8f49\u5316\u7387\u70ba 11.45%\u3002 <\/p>\n\n \u8a72\u6307\u6a19\u4e5f\u7a31\u70ba\u6bcf\u4f7f\u7528\u8005\u6536\u5165\uff0c\u53ef\u8b93\u60a8\u77ad\u89e3\u6bcf\u500b\u5ba2\u6236\u5e73\u5747\u5e36\u4f86\u591a\u5c11\u6536\u5165\u3002\n\u8a08\u7b97\u5b83\u53ef\u4ee5\u8b93\u60a8\u66f4\u597d\u5730\u77ad\u89e3\u60a8\u5f9e\u73fe\u6709\u5ba2\u6236\u90a3\u88e1\u7372\u5f97\u4e86\u591a\u5c11\u6536\u5165\uff0c\u4ee5\u53ca\u60a8\u53ef\u4ee5\u901a\u904e\u7372\u5f97\u65b0\u5ba2\u6236\u7372\u5f97\u591a\u5c11\u6536\u5165\u3002 <\/p>\n\n \u9019\u500b\u95dc\u9375\u7e3e\u6548\u6307\u6a19\u5728\u78ba\u5b9a\u60a8\u76ee\u524d\u7684\u76c8\u5229\u80fd\u529b\u548c\u9810\u6e2c\u672a\u4f86\u8ca1\u52d9\u72c0\u6cc1\u65b9\u9762\u767c\u63ee\u8457\u91cd\u8981\u4f5c\u7528\u3002\nKPI \u9084\u53ef\u4ee5\u8aac\u660e\u60a8\u78ba\u5b9a\u54ea\u4e9b\u4fdd\u96aa\u55ae\u5e36\u4f86\u7684\u6536\u5165\u6700\u591a\uff0c\u54ea\u4e9b\u5ba2\u6236\u95dc\u4fc2\u6700\u6709\u50f9\u503c\uff0cInvestopedia \u7684 Will Kenton<\/a> \u8aaa\u3002 <\/p>\n\n \u6bcf\u500b\u5ba2\u6236\u7684\u6536\u5165\u516c\u5f0f\u5f88\u7c21\u55ae\u3002\n\u6839\u64da\u5546\u696d\u5206\u6790\u5e2b\u548c\u4f01\u696d\u5bb6 Ryan Farley<\/a> \u7684\u8aaa\u6cd5\uff0c\u60a8\u53ea\u9700\u5c07\u7e3d\u6536\u5165\u76f8\u52a0\uff0c\u7136\u5f8c\u9664\u4ee5\u5ba2\u6236\u7e3d\u6578\u5373\u53ef\u3002\n\u5728\u4fdd\u96aa\u884c\u696d\uff0c\u60a8\u7684\u5ba2\u6236\u7e3d\u6578\u7b49\u65bc\u60a8\u64c1\u6709\u7684\u6295\u4fdd\u4eba\u6578\u91cf\u3002 <\/p>\n\n \u7576\u60a8\u5c07\u6642\u9593\u548c\u91d1\u9322\u6295\u5165\u4fdd\u96aa\u884c\u92b7\u6642\uff0c\u60a8\u5e0c\u671b\u78ba\u4fdd\u60a8\u7684\u52aa\u529b\u5f97\u5230\u56de\u5831\u3002\n\u5426\u5247\uff0c\u60a8\u6700\u7d42\u53ef\u80fd\u6703\u628a\u9322\u6254\u9032\u4e0b\u6c34\u9053\u4e26\u6d6a\u8cbb\u60a8\u7684\u6642\u9593\uff0c\u800c\u6c92\u6709\u592a\u591a\u53ef\u5c55\u793a\u7684\u3002 <\/p>\n\n \u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u78ba\u5b9a\u8868\u73fe\u6700\u597d\u7684\u6f5b\u5728\u5ba2\u6236\u4f86\u6e90\u81f3\u95dc\u91cd\u8981\u7684\u539f\u56e0\u3002\n\u9019\u6a23\u505a\u6700\u7d42\u61c9\u8a72\u53ef\u4ee5\u8aac\u660e\u60a8\u5f04\u6e05\u695a\u54ea\u4e9b\u7ba1\u9053\u6703\u7522\u751f\u9ad8\u54c1\u8cea\u7684\u6f5b\u5728\u5ba2\u6236\u4e26\u4e14\u5ba2\u6236\u7372\u53d6\u6210\u672c\u6700\u4f4e\uff0c\u71df\u92b7\u6a5f\u69cb PR 20\/20<\/a> \u7684\u5718\u968a\u6307\u51fa\u3002 <\/p>\n\n \u5728\u7dda\u884c\u92b7\u516c\u53f8Blue Corona\u7684 Betsy McLeod<\/a> \u89e3\u91cb\u8aaa\uff0c\u641c\u5c0b\u5f15\u64ce\u512a\u5316\u3001\u535a\u5ba2\u3001Facebook<\/a>\u3001\u6309\u9ede\u64ca\u4ed8\u8cbb \uff08PPC\uff09 \u5ee3\u544a\u548c\u8996\u983b\u662f\u76ee\u524d\u7368\u7acb\u4ee3\u7406\u5546\u6700\u5e38\u7528\u7684\u4e00\u4e9b\u884c\u92b7\u7ba1\u9053\u3002\n\u5982\u679c\u60a8\u4f7f\u7528\u5176\u4e2d\u4efb\u4f55\u4e00\u500b\uff0c\u60a8\u7684\u76ee\u6a19\u662f\u78ba\u5b9a\u54ea\u4e9b\u7522\u751f\u4e86\u6700\u591a\u7684\u6f5b\u5728\u5ba2\u6236\u4e26\u4e14\u6700\u6709\u5229\u53ef\u5716\u3002 <\/p>\n\n \u70ba\u4e86\u8ddf\u8e64\u9019\u4e9b\u7ba1\u9053\uff0c\u60a8\u5fc5\u9808\u78ba\u5b9a\u6bcf\u500b\u6f5b\u5728\u5ba2\u6236\u4f86\u6e90\u7372\u5f97\u7684\u806f\u7e6b\u4eba\u6578\u91cf\u3001\u6bcf\u500b\u6f5b\u5728\u5ba2\u6236\u4f86\u6e90\u92b7\u552e\u7684\u4fdd\u55ae\u6578\u91cf\u4ee5\u53ca\u6bcf\u500b\u6f5b\u5728\u5ba2\u6236\u4f86\u6e90\u7684\u6536\u5165\u91d1\u984d\u3002\n\u4f8b\u5982\uff0c\u60a8\u53ef\u80fd\u6703\u767c\u73fe\u8996\u983b\u884c\u92b7\u6b63\u5728\u7522\u751f\u5927\u91cf\u9ad8\u54c1\u8cea\u7684\u6f5b\u5728\u5ba2\u6236\u2014\u2014\u5176\u4e2d\u8a31\u591a\u6700\u7d42\u8f49\u5316\u70ba\u5ba2\u6236\u2014\u2014\u800c\u7121\u9700\u5927\u91cf\u6295\u8cc7\u3002\n\u4f46\u662f\uff0c\u60a8\u53ef\u80fd\u6703\u767c\u73fe PPC \u5ee3\u544a\u53ea\u7522\u751f\u4e86\u4e00\u5c0f\u90e8\u5206\u6f5b\u5728\u5ba2\u6236\u4e26\u4e14\u82b1\u8cbb\u4e86\u5927\u91cf\u8cc7\u91d1\u3002 <\/p>\n\n \u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b\uff0c\u5c07\u66f4\u591a\u7cbe\u529b\u653e\u5728\u8996\u983b\u884c\u92b7\u4e0a\u4e26\u6e1b\u5c11\u751a\u81f3\u6d88\u9664 PPC \u5ee3\u544a\u53ef\u80fd\u662f\u6709\u610f\u7fa9\u7684\u3002<\/p>\n\n \u7372\u53d6\u65b0\u5ba2\u6236\u986f\u7136\u5f88\u91cd\u8981\u3002\n\u4f46\u540c\u6a23\u91cd\u8981\u7684\u662f\uff0c\u60a8\u8981\u7559\u4f4f\u6700\u5927\u6578\u91cf\u7684\u5ba2\u6236\u4e26\u8b93\u4ed6\u5011\u7e8c\u8a02\u4ed6\u5011\u7684\u4fdd\u55ae\u3002\n\u7562\u7adf\uff0c\u7372\u53d6\u65b0\u5ba2\u6236\u7684\u6210\u672c\u53ef\u80fd\u6bd4\u7559\u4f4f\u73fe\u6709\u5ba2\u6236\u9ad8\u51fa\u4e94\u500d\uff0c\u884c\u92b7\u81ea\u52d5\u5316\u5e73\u81fa OutboundEngine \u7684 Taylor Landis<\/a> \u5beb\u9053\u3002 <\/p>\n\n \u56e0\u6b64\uff0c\u60a8\u9700\u8981\u8ddf\u8e64\u60a8\u7684\u5e73\u5747\u7e8c\u4fdd\u7387\uff0c\u4ee5\u77ad\u89e3\u5728\u521d\u59cb\u4fdd\u55ae\u5230\u671f\u540e\uff0c\u6709\u591a\u5c11\u4fdd\u96aa\u5ba2\u6236\u5411\u60a8\u7e8c\u4fdd\u3002 <\/p>\n\n \u201c\u5ba2\u6236\u7e8c\u8a02\u7387\u5f88\u5bb9\u6613\u8a08\u7b97\uff0c\u201d\u8a02\u95b1\u6536\u5165\u589e\u9577\u516c\u53f8 ProfitWell \u7684\u5275\u59cb\u4eba\u517c\u9996\u5e2d\u57f7\u884c\u5b98 Patrick Campbell<\/a> \u8aaa\u3002\n\u201c\u53ea\u9700\u5c07\u6307\u5b9a\u6642\u9593\u6bb5\u7d50\u675f\u6642\u7e8c\u8a02\u7684\u5ba2\u6236\u6578\u91cf\u9664\u4ee5\u6e96\u5099\u7e8c\u8a02\u7684\u5ba2\u6236\u7e3d\u6578\uff0c\u7136\u5f8c\u4e58\u4ee5 100 \u5373\u53ef\u5c07\u8a72\u6578\u4f4d\u8f49\u63db\u70ba\u767e\u5206\u6bd4\u3002\u201d <\/p>\n\n \u5982\u679c\u60a8\u6709 50 \u540d\u4fdd\u96aa\u5ba2\u6236\u6e96\u5099\u7e8c\u4fdd\uff0c\u5176\u4e2d 45 \u540d\u5df2\u7e8c\u4fdd\uff0c\u5247\u70ba 45 \u9664\u4ee5 50\uff0c\u7b49\u65bc 0.9\u3002\n\u5c07\u5176\u4e58\u4ee5 100\uff0c\u5373 90%\u3002 <\/p>\n\n \u4fdd\u96aa\u61c9\u7528\u8edf\u9ad4 Indio Technologies \u7684\u884c\u92b7\u4e3b\u7ba1 Ken Wohl<\/a> \u8868\u793a\uff0c\u4fdd\u96aa\u696d\u7684\u5e73\u5747\u4fdd\u7559\u7387\u70ba 84%\uff0c\u9802\u7d1a\u516c\u53f8\u70ba 95%\u3002\n\u60a8\u53ef\u4ee5\u5c07\u9019\u4e9b\u6578\u4f4d\u7528\u4f5c\u57fa\u7dda\u4f86\u67e5\u770b\u60a8\u7684\u4ee3\u7406\u6a5f\u69cb\u7684\u8868\u73fe\u4e26\u4f5c\u70ba\u8981\u9054\u5230\u7684\u76ee\u6a19\u3002 <\/p>\n\n \u5ba2\u6236\u6eff\u610f\u5ea6\u5c0d\u65bc\u7368\u7acb\u4ee3\u7406\u4eba\u696d\u52d9\u7684\u5065\u5eb7\u767c\u5c55\u6975\u70ba\u91cd\u8981\u3002\n\u5b83\u6703\u5f71\u97ff\u60a8\u7684\u4fdd\u55ae\u7e8c\u4fdd\u7387\uff0c\u662f\u5efa\u7acb \u6301\u4e45\u95dc\u4fc2<\/a>\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\uff0c\u4e26\u589e\u52a0\u60a8\u7372\u5f97\u63a8\u85a6\u7684\u53ef\u80fd\u6027\u3002 <\/p>\n\n \u63a8\u85a6\u884c\u92b7\u5e73\u81fa Extole \u7684\u884c\u92b7\u526f\u7e3d\u88c1 Christoher Duskin<\/a> \u8868\u793a\uff0c\u5f8c\u8005\u81f3\u95dc\u91cd\u8981\uff0c\u56e0\u70ba\u901a\u904e\u63a8\u85a6\u7372\u5f97\u7684\u5ba2\u6236\u9032\u884c\u8cfc\u8cb7\u7684\u53ef\u80fd\u6027\u662f 4 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<\/p>\n\n \u8ddf\u8e64\u60a8\u6a5f\u69cb\u7684 KPI \u5728\u8a31\u591a\u5c64\u9762\u4e0a\u90fd\u5f88\u91cd\u8981\u3002\n\u60a8\u53ef\u4ee5\u76e3\u63a7\u60a8\u7684\u9032\u5ea6\u3001\u8b58\u5225\u8da8\u52e2\u4e26\u89e3\u6c7a\u7dca\u8feb\u7684\u554f\u984c\uff0c\u5546\u696d\u898f\u5283\u8edf\u9ad4\u5e73\u81fa Rhythm Systems \u7684\u57f9\u8a13\u548c\u5275\u65b0\u7d93\u7406 Jessia Wishart<\/a> \u5beb\u9053\u3002\n\u9019\u4e00\u5207\u90fd\u6b78\u7d50\u70ba\u63d0\u53d6\u6b63\u78ba\u7684\u6578\u64da\u4e26\u5c07\u5176\u6295\u5165\u4f7f\u7528\u3002 <\/p>\n\n \u5c08\u6ce8\u65bc\u9019\u4e03\u500b\u6307\u6a19\u61c9\u8a72\u53ef\u4ee5\u70ba\u60a8\u63d0\u4f9b\u8861\u91cf\u516c\u53f8\u6210\u529f\u6240\u9700\u7684\u95dc\u9375\u6578\u64da\uff0c\u4e26\u8b93\u60a8\u671d\u8457\u6b63\u78ba\u7684\u65b9\u5411\u524d\u9032\u3002\n\u9019\u6a23\uff0c\u60a8\u5c31\u53ef\u4ee5\u63d0\u9ad8\u5229\u6f64\uff0c\u6700\u5927\u9650\u5ea6\u5730\u6e1b\u5c11\u5ba2\u6236\u6d41\u5931\u4e26\u7372\u5f97\u7af6\u722d\u512a\u52e2\u3002 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3. \u6bcf\u500b\u5ba2\u6236\u7684\u6536\u5165<\/strong><\/h3>\n\n
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\u8861\u91cf\u4fdd\u96aa\u516c\u53f8\u7684\u6210\u529f<\/strong><\/h2>\n\n