{"id":19284,"date":"2024-09-20T08:47:51","date_gmt":"2024-09-20T13:47:51","guid":{"rendered":"https:\/\/bolttech.io\/insight\/%e5%8d%87%e7%b4%9a%e6%95%b8%e4%bd%8d%e7%94%a8%e6%88%b6%e9%ab%94%e9%a9%97%e5%a6%82%e4%bd%95%e6%94%b9%e5%96%84%e7%87%9f%e9%8a%b7%e5%92%8c%e9%8a%b7%e5%94%ae\/"},"modified":"2024-09-20T08:47:55","modified_gmt":"2024-09-20T13:47:55","slug":"%e5%8d%87%e7%b4%9a%e6%95%b8%e4%bd%8d%e7%94%a8%e6%88%b6%e9%ab%94%e9%a9%97%e5%a6%82%e4%bd%95%e6%94%b9%e5%96%84%e7%87%9f%e9%8a%b7%e5%92%8c%e9%8a%b7%e5%94%ae","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/zh-hant\/insights\/%e5%8d%87%e7%b4%9a%e6%95%b8%e4%bd%8d%e7%94%a8%e6%88%b6%e9%ab%94%e9%a9%97%e5%a6%82%e4%bd%95%e6%94%b9%e5%96%84%e7%87%9f%e9%8a%b7%e5%92%8c%e9%8a%b7%e5%94%ae\/","title":{"rendered":"\u5347\u7d1a\u6578\u4f4d\u7528\u6236\u9ad4\u9a57\u5982\u4f55\u6539\u5584\u71df\u92b7\u548c\u92b7\u552e"},"content":{"rendered":"\n<p>\u5c0d\u65bc\u4eca\u5929\u7684\u4fdd\u96aa\u5ba2\u6236\u4f86\u8aaa\uff0c\u8cfc\u8cb7\u4fdd\u96aa\u65e2\u662f\u5728\u7db2\u4e0a\u8cfc\u8cb7\u6700\u512a\u60e0\u7684\u50f9\u683c\uff0c\u4e5f\u662f\u6253\u96fb\u8a71\u7d66\u4ed6\u5011\u7684\u4ee3\u7406\u4eba\u6216\u7d93\u7d00\u4eba\u3002\n\u9019\u5c0d\u8ca1\u7522\u96aa\u548c\u610f\u5916\u96aa\u4fdd\u96aa\u516c\u53f8\u61c9\u8a72\u5617\u8a66\u5275\u9020\u7684\u7528\u6236\u9ad4\u9a57\u5177\u6709\u91cd\u5927\u5f71\u97ff\u3002 <\/p>\n\n<p>\u5ba2\u6236\u5728\u8cfc\u8cb7\u4fdd\u96aa\u6642\u901a\u5e38\u6703\u4f7f\u7528\u591a\u500b\u7ba1\u9053\uff0c\u4fdd\u96aa\u516c\u53f8\u5fc5\u9808\u5275\u5efa\u5168\u6e20\u9053\u9ad4\u9a57\u4f5c\u70ba\u56de\u61c9\uff0c\u6578\u4f4d\u9ad4\u9a57\u5e73\u81fa Liferay \u7684\u884c\u92b7\u5ba2\u6236\u7d93\u7406 <a href=\"https:\/\/www.liferay.com\/blog\/en-us\/digital-strategy\/why-the-insurance-industry-needs-omnichannel\" target=\"_blank\" rel=\"noreferrer noopener\">Sarah Jane Stone<\/a> \u5beb\u9053\u3002\n\u201c\u5118\u7ba1\u5df2\u7d93\u7d93\u6b77\u4e86\u6578\u4f4d\u5316\u985b\u8986\uff0c\u4f46\u50b3\u7d71\u4fdd\u96aa\u696d\u5fc5\u9808\u512a\u5148\u8003\u616e\u6eff\u8db3\u7cbe\u901a\u6578\u5b57\u6280\u8853\u7684\u65b0\u5ba2\u6236\u7684\u671f\u671b\u3002\u201d <\/p>\n\n<p>\u9019\u7a2e\u7121\u7e2b\u7684\u5ba2\u6236\u9ad4\u9a57\u53ea\u80fd\u901a\u904e\u6578\u4f4d\u5316\u8f49\u578b\u4f86\u5be6\u73fe\u2014\u2014\u8a31\u591a\u9ad8\u7ba1\u4f3c\u4e4e\u4e26\u6c92\u6709\u5fd8\u8a18\u9019\u4e00\u4e8b\u5be6\u3002\nAite Group \u7684\u9ad8\u7d1a\u5206\u6790\u5e2b <a href=\"https:\/\/aitegroup.com\/report\/digital-transformation-pc-insurance-current-benchmark-and-future-roadmap\" target=\"_blank\" rel=\"noreferrer noopener\">Jay Sarzen<\/a> \u8868\u793a\uff0cAite Group \u7684\u7814\u7a76\u767c\u73fe\uff0c\u6539\u5584\u5ba2\u6236\u9ad4\u9a57\u662f\u6700\u5e38\u898b\u7684\u6578\u4f4d\u5316\u8f49\u578b\u76ee\u6a19\u3002\n\u5ba2\u6236\u8981\u6c42\u5f9e\u4fdd\u96aa\u516c\u53f8\u90a3\u88e1\u7372\u5f97\u8207\u4e9e\u99ac\u905c\u7b49\u5176\u4ed6\u54c1\u724c\u76f8\u540c\u7684\u7121\u7e2b\u6578\u4f4d\u9ad4\u9a57\uff0c\u4fdd\u96aa\u516c\u53f8\u5fc5\u9808\u6c7a\u5b9a\u5982\u4f55\u6539\u8b8a\u904b\u71df\u65b9\u5f0f\u4ee5\u6eff\u8db3\u9019\u4e9b\u671f\u671b\u3002  <\/p>\n\n<p>\u6539\u5584\u6578\u4f4d\u7528\u6236\u9ad4\u9a57\u662f\u6eff\u8db3\u65b0\u8208\u6d88\u8cbb\u8005\u9700\u6c42\u548c\u5be6\u73fe P&amp;C \u904b\u71df\u5546\u884c\u92b7\u548c\u92b7\u552e\u5de5\u4f5c\u73fe\u4ee3\u5316\u7684\u95dc\u9375\u3002<\/p>\n\n<h2 class=\"wp-block-heading\">\u70ba\u4ec0\u9ebc\u6578\u4f4d\u7528\u6236\u9ad4\u9a57\u5982\u6b64\u91cd\u8981<\/h2>\n\n<p>\u4fdd\u96aa\u696d\u6b63\u671d\u8457\u4e00\u500b\u65b9\u5411\u524d\u9032\uff1a\u66f4\u5927\u7684\u6578\u4f4d\u5316\u3002\n\u96d6\u7136\u7d93\u7d00\u4eba\u548c\u4ee3\u7406\u5546\u63d0\u4f9b\u7684\u5ba2\u6236\u9ad4\u9a57\u4ecd\u7136\u5f88\u91cd\u8981\uff0c\u4f46\u4ed6\u5011\u7684\u5728\u7dda\u9ad4\u9a57\u5f88\u5feb\u5c31\u6703\u4f54\u64da\u4e3b\u5c0e\u5730\u4f4d\u3002 <\/p>\n\n<p>\u6578\u4f4d\u548c\u76f4\u63a5\u7ba1\u9053\u662f\u4fdd\u96aa\u696d\u7684\u672a\u4f86\uff0c\u6700\u6210\u529f\u7684\u516c\u53f8\u5c07\u662f\u90a3\u4e9b\u5c07\u9019\u4e9b\u7ba1\u9053\u8207\u5206\u6790\u548c\u6578\u64da\u76f8\u7d50\u5408\uff0c\u4ee5\u6e96\u78ba\u5b9a\u4f4d\u548c\u5438\u5f15\u5ba2\u6236\u7684\u516c\u53f8\uff0c <a href=\"https:\/\/assets.ey.com\/content\/dam\/ey-sites\/ey-com\/en_gl\/topics\/insurance\/insurance-pdfs\/ey-nextwave-insurance-personal-lines-small-commercial.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Isabelle Santenac<\/a> \u548c\u5b89\u6c38\u4fdd\u96aa\u8aee\u8a62\u5718\u968a\u7684\u5176\u4ed6\u6210\u54e1\u8aaa\u3002<\/p>\n\n<p>\u201c\u9019\u4e9b\u516c\u53f8\u5c07\u4f7f\u7528\u89aa\u548c\u6e20\u9053\u548c\u6578\u5b57\u53c3\u8207\u7b56\u7565\u4f86\u63d0\u9ad8\u4fdd\u7559\u7387\u548c\u5fe0\u8aa0\u5ea6\uff0c\u201d\u4ed6\u5011\u5beb\u9053\u3002\n\u201c\u4ed6\u5011\u53ef\u80fd\u6703\u4f7f\u7528\u81ea\u52d5\u5b9a\u50f9\u5be9\u67e5\uff0c\u4ee5\u6700\u5177\u7af6\u722d\u529b\u7684\u5e02\u5834\u50f9\u683c\u81ea\u52d5\u7e8c\u8a02\u4fdd\u55ae\u3002\u6700\u6709\u6548\u7684\u4fdd\u96aa\u516c\u53f8\u5c07\u66f4\u6709\u6548\u5730\u5b9a\u4f4d\u548c\u4ea4\u53c9\u92b7\u552e\uff0c\u4e26\u5efa\u7acb\u5f37\u5927\u7684\u81ea\u52a9\u670d\u52d9\u80fd\u529b\u3002\u4ed6\u5011\u9084\u5c07\u4f7f\u5177\u6709 AI \u548c\u6a5f\u5668\u5b78\u7fd2\u529f\u80fd\u7684\u6578\u4f4d\u4ee3\u7406\u80fd\u5920\u4f7f\u7528\u6587\u672c\u3001\u8996\u983b\u548c\u8a9e\u97f3\u8fa8\u8b58\u6280\u8853\u8207\u5ba2\u6236\u4e92\u52d5\u3002 <\/p>\n\n<p>J.D. Power \u7684 <a href=\"https:\/\/blog.jdpa.com\/insurance\/shopping-mega-trends\" target=\"_blank\" rel=\"noreferrer noopener\">Tom Super \u548c Colleen Cairns<\/a> \u8868\u793a\uff0c\u5ba2\u6236\u73fe\u5728\u662f\u767c\u865f\u65bd\u4ee4\uff0c\u4ed6\u5011\u8981\u6c42\u7372\u5f97\u500b\u4eba\u5316\u7684\u5728\u7dda\u9ad4\u9a57\u3002\n\u4ed6\u5011\u5beb\u9053\uff1a\u300c\u5728\u8cfc\u7269\u9ad4\u9a57\u4e2d\u4f7f\u7528\u6578\u4f4d\u7522\u54c1\u7684\u8cfc\u7269\u8005\u6bd4\u4f7f\u7528\u50b3\u7d71\u6e20\u9053\u7684\u8cfc\u7269\u8005\u5c0d\u5831\u50f9\u6d41\u7a0b\u66f4\u6eff\u610f\u3002\n\u201c\u4f8b\u5982\uff0c\u53ea\u6709 6% \u7684\u8cfc\u7269\u8005\u4f7f\u7528\u5728\u7dda\u8f14\u52a9\u670d\u52d9\uff0c\u4f46\u9019\u4e9b\u8cfc\u7269\u8005\u7684\u5e73\u5747\u5831\u50f9\u6eff\u610f\u5ea6\u70ba 773 \u5206\uff0c\u6bd4\u7db2\u7ad9\u8cfc\u7269\u8005\u7684\u5831\u50f9\u6eff\u610f\u5ea6\u9ad8\u51fa 62 \u500b\u767e\u5206\u9ede\u3002\u201d  <\/p>\n\n<p>\u6578\u5b57\u9ad4\u9a57\u4e5f\u6703\u5c0d\u5ba2\u6236\u6eff\u610f\u5ea6\u6c34\u6e96\u7522\u751f\u6301\u4e45\u5f71\u97ff\u3002\nMobiquity \u7684 <a href=\"https:\/\/www.mobiquity.com\/insights\/moving-the-customer-effort-to-zero-how-insurance-companies-can-create-effortless-user-experiences\" target=\"_blank\" rel=\"noreferrer noopener\">Brian Levine<\/a> \u6307\u51fa\u4e86\u5e7e\u9805\u7814\u7a76\u8868\u660e\uff0c\u7cdf\u7cd5\u7684\u9ad4\u9a57\u6703\u50b7\u5bb3\u4fdd\u96aa\u516c\u53f8\uff0c\u800c\u826f\u597d\u7684\u9ad4\u9a57\u6703\u5e36\u4f86\u66f4\u5fe0\u8aa0\u7684\u5ba2\u6236\u3002\n\u5177\u9ad4\u4f86\u8aaa\uff0c\u4e0d\u6eff\u610f\u7684\u7f8e\u570b\u4fdd\u96aa\u5ba2\u6236\u544a\u8a34\u4ed6\u4eba\u4ed6\u5011\u7684\u9ad4\u9a57\u7684\u53ef\u80fd\u6027\u8981\u9ad8\u51fa 40%\uff0c91% \u7684\u82f1\u570b\u4fdd\u96aa\u5ba2\u6236\u8072\u7a31\u826f\u597d\u7684\u6578\u4f4d\u5ba2\u6236\u670d\u52d9\u4f7f\u4ed6\u5011\u66f4\u52a0\u5fe0\u8aa0\u3002  <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/man-using-smartphone-1024x576.jpg\" alt=\"\" class=\"wp-image-9871\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/man-using-smartphone-1024x576.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/man-using-smartphone-300x169.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/man-using-smartphone-768x432.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/man-using-smartphone.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u5728\u5be6\u8e10\u4e2d\uff0c\u51fa\u8272\u7684\u6578\u5b57\u9ad4\u9a57\u662f\u4ec0\u9ebc\u6a23\u7684\uff1f<\/h2>\n\n<p>\u5275\u9020\u4fdd\u96aa\u5ba2\u6236\u6240\u8ffd\u6c42\u7684\u6578\u5b57\u9ad4\u9a57\u9700\u8981\u8a31\u591a\u56e0\u7d20\uff0c\u4f46\u7121\u7e2b\u9ad4\u9a57\u7d55\u5c0d\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u3002\n\u5ba2\u6236\u5fc5\u9808\u80fd\u5920\u5feb\u901f\u5be6\u73fe\u4ed6\u5011\u60f3\u8981\u7684\u7d50\u679c\uff0c\u4e26\u4e14\u4e92\u52d5\u76e1\u53ef\u80fd\u5c11\uff0cEasySend \u7684\u589e\u9577\u71df\u92b7\u7d93\u7406 <a href=\"https:\/\/www.easysend.io\/tying-the-customer-journey-in-insurance-together-from-onboarding-to-policy-renewals\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jude Sherman<\/a> \u8aaa\u3002 <\/p>\n\n<p>\u4f46\u662f\uff0c\u5728\u4e0d\u8207\u4ee3\u7406\u4eba\u4ea4\u8ac7\u7684\u60c5\u6cc1\u4e0b\u5b8c\u6210\u4fdd\u55ae\u8cfc\u8cb7\u4e26\u4e0d\u7e3d\u662f\u53ef\u80fd\u7684\uff0c\u751a\u81f3\u4e0d\u662f\u66f4\u53ef\u53d6\u7684\u3002\n\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b\uff0c\u6578\u5b57\u92b7\u552e\u7ba1\u9053\u548c\u904b\u71df\u5546\u54e1\u5de5\u4e4b\u9593\u7684\u4ea4\u63a5\u4e5f\u61c9\u8a72\u662f\u7121\u7e2b\u7684\uff0cSmartFinancial \u7684\u806f\u5408\u5275\u59cb\u4eba\u517c\u9996\u5e2d\u57f7\u884c\u5b98 <a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinessdevelopmentcouncil\/2020\/08\/26\/digitizing-the-insurance-experience\/?sh=28f6586b2d8c\" target=\"_blank\" rel=\"noreferrer noopener\">Lev Barinskiy<\/a> \u5beb\u9053\u3002\n\u201c\u6578\u4f4d\u548c\u500b\u4eba\u9019\u5169\u500b\u7d44\u6210\u90e8\u5206\u61c9\u8a72\u76f8\u8f14\u76f8\u6210\uff0c\u6709\u95dc\u7522\u54c1\u548c\u670d\u52d9\u7684\u4fe1\u606f\u61c9\u8a72\u53cd\u6620\u6280\u8853\u548c\u4eba\u969b\u95dc\u4fc2\u7684\u7d50\u5408\u3002\u201d  <\/p>\n\n<p>\u9019\u500b\u6982\u5ff5\u7684\u4e00\u500b\u5177\u9ad4\u4f8b\u5b50\u53ef\u4ee5\u4ee5\u804a\u5929\u6a5f\u5668\u4eba\u7684\u5f62\u5f0f\u627e\u5230\u3002\n\u804a\u5929\u6a5f\u5668\u4eba\u589e\u5f37\u4e86\u4fdd\u96aa\u5ba2\u6236\u9ad4\u9a57\uff0c\u5c31\u50cf\u5b83\u5011\u5728\u96f6\u552e\u696d\u4e2d\u6240\u505a\u7684\u90a3\u6a23\uff0cGlobant \u7684 <a href=\"https:\/\/www.insurancethoughtleadership.com\/chatbots-and-theure-of-insurance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sean Kennedy \u548c Federico Pienovi<\/a> \u5beb\u9053\u3002\n\u4e8b\u5be6\u4e0a\uff0c\u5b83\u5011\u53ef\u80fd\u6bd4\u4eba\u985e\u66f4\u6709\u6548\u3002  <\/p>\n\n<p>\u201c\u804a\u5929\u6a5f\u5668\u4eba\u6709\u52a9\u65bc\u5728\u4fdd\u96aa\u751f\u547d\u9031\u671f\u7684\u4ea4\u6613\u968e\u6bb5\u4e2d\u548c\u60c5\u7dd2\uff0c\u201d\u4ed6\u5011\u5beb\u9053\u3002\n\u201c\u5728\u67d0\u4e9b\u65b9\u9762\uff0c\u804a\u5929\u6a5f\u5668\u4eba\u662fWeb\u641c\u7d22\u7684\u5ef6\u4f38\u3002\u4e0d\u540c\u4e4b\u8655\u5728\u65bc\uff0c\u5b83\u5011\u66f4\u6df1\u5165\uff0c\u4f75\u70ba\u5ba2\u6236\u63d0\u4f9b\u539f\u672c\u96e3\u4ee5\u8a2a\u554f\u7684\u8cc7\u8a0a\u3002\u804a\u5929\u6a5f\u5668\u4eba\u9084\u7c21\u5316\u4e86\u65e5\u5e38\u4efb\u52d9\uff0c\u6d88\u9664\u4e86\u6295\u4fdd\u4eba\u5728\u8207\u4fdd\u96aa\u516c\u53f8\u6253\u4ea4\u9053\u6642\u901a\u5e38\u6703\u9047\u5230\u7684\u632b\u6557\u611f\u3002 <\/p>\n\n<p>\u53e6\u4e00\u500b\u4f8b\u5b50\u662f\u6f5b\u5728\u5ba2\u6236\u63a5\u6536\u5831\u50f9\u7684\u901f\u5ea6\u548c\u4fbf\u5229\u6027\u3002\n <a href=\"https:\/\/www.waterstreetcompany.com\/online-sales-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">WaterStreet Company<\/a> \u7684\u5718\u968a\u5beb\u9053\uff0c\u5728\u7372\u53d6\u5831\u50f9\u6642\uff0c\u5ba2\u6236\u5e0c\u671b\u80fd\u5920\u50cf\u5728\u7dda\u8cfc\u8cb7\u8863\u670d\u6216\u5bb6\u5c45\u7528\u54c1\u6642\u4e00\u6a23\u6bd4\u8f03\u50f9\u683c\u3002\n\u70ba\u4e86\u89e3\u6c7a\u9019\u500b\u554f\u984c\uff0c\u627f\u904b\u5546\u9700\u8981\u5275\u5efa\u4e00\u500b\u81ea\u52d5\u5316\u7684\u5728\u7dda\u5831\u50f9\u7cfb\u7d71\uff0c\u8b93\u5ba2\u6236\u63d0\u4f9b\u6240\u9700\u7684\u8cc7\u8a0a\u4e26\u81ea\u884c\u751f\u6210\u5831\u50f9\u3002\n\u9019\u53ef\u4ee5\u901a\u904e\u91cd\u69cb\u7b56\u7565\u7ba1\u7406\u54e1\u901a\u5e38\u4f7f\u7528\u7684\u5167\u90e8\u8edf\u9ad4\u548c\u6e05\u55ae\u4f86\u5be6\u73fe\u3002   <\/p>\n\n<h2 class=\"wp-block-heading\">\u6539\u5584\u6578\u4f4d\u7528\u6236\u9ad4\u9a57\u7684\u7b56\u7565<\/h2>\n\n<p>\u6211\u5011\u4e86\u89e3\u70ba\u4ec0\u9ebc\u9700\u8981\u6539\u9032\u6578\u5b57\u9ad4\u9a57\u4ee5\u53ca\u9019\u7a2e\u9ad4\u9a57\u61c9\u8a72\u662f\u4ec0\u9ebc\u6a23\u5b50\u3002\n\u73fe\u5728\uff0c\u8b93\u6211\u5011\u8a0e\u8ad6\u4e00\u4e0b\u9ad8\u7ba1\u5982\u4f55\u5c07\u884c\u92b7\u4eba\u54e1\u3001\u92b7\u552e\u4eba\u54e1\u548c\u958b\u767c\u4eba\u54e1\u805a\u96c6\u5728\u4e00\u8d77\uff0c\u4ee5\u53ca\u4ed6\u5011\u9700\u8981\u505a\u4ec0\u9ebc\u624d\u80fd\u4f7f\u5353\u8d8a\u7684\u6578\u4f4d\u9ad4\u9a57\u6210\u70ba\u73fe\u5be6\u3002 <\/p>\n\n<p>\u7b2c\u4e00\u6b65\u662f\u898f\u5283\u5ba2\u6236\u65c5\u7a0b\u5730\u5716\u3002\n\u9019\u610f\u5473\u8457\u78ba\u5b9a\u5178\u578b\u5ba2\u6236\u7684\u6a23\u5b50\u3001\u4ed6\u5011\u7684\u671f\u671b\u4ee5\u53ca\u4ed6\u5011\u5728\u8cfc\u8cb7\u4fdd\u96aa\u7522\u54c1\u6642\u6240\u7d93\u6b77\u7684\u65c5\u7a0b\uff0c <a href=\"https:\/\/www.majorel.com\/future-customer\/showcases\/digitization-of-the-customer-dialog-in-the-insurance-industry-customer-part-1\/\" target=\"_blank\" rel=\"noreferrer noopener\">Majorel<\/a> \u7684\u7de8\u8f2f\u5718\u968a\u5beb\u9053\u3002 <\/p>\n\n<p>\u201c\u5ba2\u6236\u65c5\u7a0b\u5730\u5716\u662f\u9032\u5165\u6578\u4f4d\u4e16\u754c\u4e26\u8207\u5ba2\u6236\u5efa\u7acb\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u7684\u65c5\u884c\u8a08\u5283\uff0c\u201d\u4ed6\u5011\u89e3\u91cb\u8aaa\u3002\n\u201c\u5b83\u8a18\u9304\u4e86\u5ba2\u6236\u5728\u8207\u4fdd\u96aa\u516c\u53f8\u3001\u5176\u7522\u54c1\u6216\u5ba2\u6236\u670d\u52d9\u63a5\u89f8\u6642\u5728\u7dda\u548c\u96e2\u7dda\u7684\u6240\u6709\u9ad4\u9a57\u2014\u2014\u7121\u8ad6\u662f\u5728\u60c5\u611f\u4e0a\u9084\u662f\u5728\u529f\u80fd\u4e0a\u3002\u201d <\/p>\n\n<p>\u63a5\u4e0b\u4f86\uff0c\u4fdd\u96aa\u9ad8\u7ba1\u9700\u8981\u7d44\u5efa\u4e00\u500b\u5718\u968a\u4f86\u9818\u5c0e\u6539\u9032\u3002\n\u5728\u8a2d\u8a08\u6578\u5b57\u9ad4\u9a57\u6642\uff0c\u884c\u92b7\u548c\u92b7\u552e\u90e8\u9580\u5e0c\u671b\u6709\u81ea\u5df1\u7684\u767c\u8a00\u6b0a\uff0c\u4f46\u4e0d\u8981\u5fd8\u8a18\u5176\u4ed6\u5c08\u5bb6\u7684\u8072\u97f3\u3002 <\/p>\n\n<p>\u91d1\u878d\u79d1\u6280\u516c\u53f8 Broadridge \u7684\u9996\u5e2d\u6578\u4f4d\u5b98 <a href=\"https:\/\/www.cmswire.com\/digital-experience\/10-tips-for-building-digital-teams-that-empower-your-customer-experiences\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rob Krugman<\/a> \u8868\u793a\uff0c\u5728\u6578\u4f4d\u8a0e\u8ad6\u4e2d\u5305\u62ec\u53ef\u7528\u6027\u548c\u8a2d\u8a08\u4e3b\u7ba1\u81f3\u95dc\u91cd\u8981\u3002\n\u9019\u6a23\u505a\u5c07\u5728\u8a0e\u8ad6\u529f\u80fd\u6642\u7262\u8a18\u6700\u7d42\u4f7f\u7528\u8005\uff0c\u4e26\u78ba\u4fdd\u66f4\u597d\u7684\u7d50\u679c\u3002\n\u201c\u9019\u500b\u904e\u7a0b\u78ba\u4fdd\u512a\u5148\u4e8b\u9805\u4e0d\u50c5\u50c5\u662f\u7531\u623f\u9593\u91cc\u7684\u8cc7\u6df1\u4eba\u58eb\u6216\u8072\u97f3\u6700\u97ff\u4eae\u7684\u500b\u4eba\u6c7a\u5b9a\u7684\uff0c\u800c\u662f\u7531\u5e02\u5834\u548c\u60a8\u7684\u5ba2\u6236\u6c7a\u5b9a\u7684\u3002\u5b83\u9084\u8981\u6c42\u5718\u968a\u4e0d\u65b7\u91cd\u65b0\u601d\u8003\u4ec0\u9ebc\u662f\u6709\u6548\u7684\uff0c\u4ec0\u9ebc\u662f\u7121\u6548\u7684\uff0c\u4e26\u505a\u51fa\u9069\u7576\u7684\u8abf\u6574\u3002  <\/p>\n\n<p>\u6700\u5f8c\uff0c\u5404\u65b9\u90fd\u9700\u8981\u63a1\u7528\u6b63\u78ba\u7684\u5fc3\u614b\u624d\u80fd\u53d6\u5f97\u6210\u529f\u3002 <a href=\"https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/industries\/financial%20services\/our%20insights\/time%20for%20insurance%20companies%20to%20face%20digital%20reality\/digital-disruption-in-insurance.ashx\" target=\"_blank\" rel=\"noreferrer noopener\">\u9ea5\u80af\u932b<\/a> 2017 \u5e74\u7684\u5831\u544a\u300a\u4fdd\u96aa\u696d\u7684\u6578\u4f4d\u5316\u985b\u8986\uff1a\u6d88\u9664\u566a\u97f3\u300b\u5f37\u8abf\u4e86\u5982\u679c\u4fdd\u96aa\u516c\u53f8\u8981\u8ddf\u4e0a\u6280\u8853\u767c\u5c55\u548c\u4e0d\u65b7\u8b8a\u5316\u7684\u5ba2\u6236\u671f\u671b\uff0c\u53cd\u8986\u904b\u7b97\u65b9\u6cd5\u7684\u91cd\u8981\u6027\u3002\n\u4fdd\u96aa\u516c\u53f8\u5fc5\u9808\u5728\u958b\u767c\u904e\u7a0b\u4e2d\u8207\u5ba2\u6236\u4e00\u8d77\u6e2c\u8a66\u7522\u54c1\uff0c\u4ee5\u7372\u5f97\u80fd\u5920\u52a0\u5feb\u6700\u5c0f\u53ef\u884c\u7522\u54c1\u5275\u5efa\u7684\u5373\u6642\u53cd\u994b\u3002 <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/pinning-map-with-hand-1024x683.jpg\" alt=\"\" class=\"wp-image-9861\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/pinning-map-with-hand-1024x683.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/pinning-map-with-hand-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/pinning-map-with-hand-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/pinning-map-with-hand.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u69cb\u5efa\u66f4\u597d\u7684\u6578\u5b57\u9ad4\u9a57<\/h2>\n\n<p>\u69cb\u5efa\u66f4\u597d\u7684\u6578\u4f4d\u9ad4\u9a57\u59cb\u65bc <a href=\"https:\/\/www.boltinc.com\/insights\/blogs\/local-agents?__hstc=103362207.8432e18fe1b4e270bd8d783f6794e506.1724072077526.1724252449792.1724256511253.9&amp;__hssc=103362207.23.1725259435939&amp;__hsfp=3405490495\" target=\"_blank\" rel=\"noreferrer noopener\">\u76f4\u63a5\u9762\u5411\u6d88\u8cbb\u8005<\/a> \u7684\u5e73\u81fa\u3002\n\u5168\u7403\u7db2\u8def\u7d22\u5f15 \uff08Global Web Index\uff09 \u7684 <a href=\"https:\/\/blog.globalwebindex.com\/marketing\/direct-to-consumer-insurance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sam Ernest-Jones<\/a> \u5beb\u9053\uff0cDTC \u5e73\u81fa\u4f7f\u4fdd\u96aa\u516c\u53f8\u80fd\u5920\u63d0\u4f9b\u4e0a\u8ff0\u9ad4\u9a57\uff0c\u540c\u6642\u6536\u96c6\u4ed6\u5011\u9700\u8981\u7684\u6578\u64da\uff0c\u4ee5\u9032\u4e00\u6b65\u6539\u5584\u5ba2\u6236\u9ad4\u9a57\u3002 <\/p>\n\n<p>\u4f46\u662f\uff0c\u5927\u591a\u6578\u904b\u71df\u5546\u7121\u9700\u7b49\u5f85\u4f86\u81ea\u7b2c\u4e00\u65b9\u5e73\u53f0\u7684\u6578\u64da\u5373\u53ef\u958b\u59cb\u500b\u4eba\u5316\u6578\u4f4d\u5ba2\u6236\u9ad4\u9a57\u3002\n\u5728\u53ef\u80fd\u7684\u60c5\u6cc1\u4e0b\uff0c\u61c9\u63a1\u7528\u9810\u6e2c\u6578\u64da\u5206\u6790\u89e3\u6c7a\u65b9\u6848\u4f86\u78ba\u5b9a\u6700\u9069\u5408\u5ba2\u6236\u7684\u7522\u54c1\uff0cThe Digital Insurer \u7684 <a href=\"https:\/\/www.the-digital-insurer.com\/wp-content\/uploads\/2019\/05\/OC-1-How-insuers-can-perfect-customer-journey-in-the-digital-age-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Mark van den Broek<\/a> \u7b49\u4eba\u8aaa\u3002\n\u4fdd\u96aa\u516c\u53f8\u9084\u53ef\u4ee5\u4f7f\u7528\u6578\u64da\u5206\u6790\u4f86\u78ba\u5b9a\u6700\u5408\u9069\u7684\u95dc\u6ce8\u7ba1\u9053\u3002  <\/p>\n\n<p>\u4e00\u65e6\u78ba\u5b9a\u4e86\u9019\u4e9b\u6e20\u9053\uff0c\u4fdd\u96aa\u516c\u53f8\u5c31\u9700\u8981\u7d66\u4e88\u4ed6\u5011\u61c9\u6709\u7684\u95dc\u6ce8\u3002\n\u5ba2\u6236\u53c3\u8207\u89e3\u6c7a\u65b9\u6848 Lucep \u806f\u5408\u5275\u59cb\u4eba <a href=\"https:\/\/lucep.com\/six-ways-to-improve-insurance-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zal Dastur<\/a> \u5beb\u9053\uff0c\u6295\u8cc7\u65bc\u5168\u6e20\u9053\u9ad4\u9a57\u5c0d\u65bc\u9632\u6b62\u5ba2\u6236\u6d41\u5931\u81f3\u95dc\u91cd\u8981\u3002\n\u7121\u8ad6\u5ba2\u6236\u4f7f\u7528\u4f55\u7a2e\u7ba1\u9053\uff0c\u4ed6\u5011\u90fd\u61c9\u8a72\u80fd\u5920\u5728\u96e2\u958b\u61c9\u7528\u7a0b\u5f0f\u7684\u5730\u65b9\u9818\u53d6\u61c9\u7528\u7a0b\u5f0f\u3002\n\u201c\u5ba2\u6236\u53ef\u4ee5\u6bd4\u8f03\u591a\u5bb6\u4fdd\u96aa\u516c\u53f8\u548c\u4fdd\u96aa\u4ee3\u7406\u4eba\u7684\u5831\u50f9\u3002\u4f46\u662f\uff0c\u7576\u4ed6\u5011\u770b\u5230\u81ea\u5df1\u7684\u8a73\u7d30\u4fe1\u606f\u5df2\u7d93\u586b\u5beb\u5728\u300e\u7acb\u5373\u8cfc\u8cb7\u300f\u9023\u7d50\u4e0a\u65b9\u6642\uff0c\u8207\u5f9e\u982d\u958b\u59cb\u586b\u5beb\u7a7a\u8868\u683c\u7684\u4eba\u76f8\u6bd4\uff0c\u4ed6\u5011\u66f4\u6709\u53ef\u80fd\u76f4\u63a5\u9ede\u64ca\u63d0\u4ea4\u3002   <\/p>\n\n<p>\u7136\u800c\uff0c\u9019\u4e0d\u50c5\u50c5\u662f\u524d\u7aef\u904b\u71df\u5546\u9700\u8981\u8003\u616e\u7684\u554f\u984c\u3002<\/p>\n\n<p>\u5728\u5347\u7d1a\u6578\u4f4d\u5ba2\u6236\u9ad4\u9a57\u65b9\u9762\uff0c\u66f4\u65b0 <a href=\"https:\/\/www.boltinc.com\/insights\/blogs\/legacy-systems?__hstc=103362207.8432e18fe1b4e270bd8d783f6794e506.1724072077526.1724252449792.1724256511253.9&amp;__hssc=103362207.23.1725259435939&amp;__hsfp=3405490495\" target=\"_blank\" rel=\"noreferrer noopener\">\u820a\u7cfb\u7d71<\/a> \u540c\u6a23\u91cd\u8981\uff0c\u7562\u99ac\u5a01\u6703\u8a08\u5e2b\u4e8b\u52d9\u6240\u7684 <a href=\"https:\/\/home.kpmg\/xx\/en\/home\/insights\/2018\/04\/simplify-the-insurance-customer-experience.html\" target=\"_blank\" rel=\"noreferrer noopener\">Will Pritchett\u548cLouise Portelli<\/a> \u5beb\u9053\u3002\n\u201c\u8a31\u591a\u4fdd\u96aa\u516c\u53f8\u90fd\u53d7\u5230\u591a\u5e74\u4f86\u6536\u8cfc\u548c\u6280\u8853\u6536\u8cfc\u6240\u7e7c\u627f\u7684\u9f90\u5927\u696d\u52d9\u548c\u6280\u8853\u8cc7\u7522\u7684\u62d6\u7d2f\uff0c\u9019\u4e9b\u8cc7\u7522\u662f\u5728\u5c0d\u6280\u8853\u6700\u7d42\u72c0\u614b\u67b6\u69cb\u6c92\u6709\u660e\u78ba\u8a8d\u8b58\u7684\u60c5\u6cc1\u4e0b\u9032\u884c\u7684\u3002\u89e3\u6c7a\u907a\u7559\u554f\u984c\u548c\u5275\u5efa\u6578\u4f4d\u89e3\u6c7a\u65b9\u6848\u5fc5\u9808\u540c\u6642\u9032\u884c\u3002\u5426\u5247\uff0c\u516c\u53f8\u5c31\u7121\u6cd5\u5275\u65b0\u548c\u63d0\u53d6\u500b\u4eba\u5316\u5ba2\u6236\u9ad4\u9a57\u6240\u9700\u7684\u6578\u64da\u3002 <\/p>\n\n<p><em>\u5716\u7247\u63d0\u4f9b\uff1aViacheslav Iakobchuk\/\u00a9123rf.com\uff0c <a href=\"https:\/\/unsplash.com\/@thomholmes\" target=\"_blank\" rel=\"noreferrer noopener\">Thom Holmes<\/a>\uff0c <a href=\"https:\/\/unsplash.com\/@alvarordesign\" target=\"_blank\" rel=\"noreferrer noopener\">Alvaro Reyes<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5c0d\u65bc\u4eca\u5929\u7684\u4fdd\u96aa\u5ba2\u6236\u4f86\u8aaa\uff0c\u8cfc\u8cb7\u4fdd\u96aa\u65e2\u662f\u5728\u7db2\u4e0a\u8cfc\u8cb7\u6700\u512a\u60e0\u7684\u50f9\u683c\uff0c\u4e5f\u662f\u6253\u96fb\u8a71\u7d66\u4ed6\u5011\u7684\u4ee3\u7406\u4eba\u6216\u7d93\u7d00\u4eba\u3002 \u9019\u5c0d\u8ca1\u7522\u96aa\u548c\u610f [&hellip;]<\/p>\n","protected":false},"featured_media":9883,"template":"","insight-category":[],"class_list":["post-19284","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight\/19284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/media\/9883"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/media?parent=19284"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight-category?post=19284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}