{"id":18678,"date":"2024-09-19T20:53:04","date_gmt":"2024-09-20T01:53:04","guid":{"rendered":"https:\/\/bolttech.io\/insight\/%e7%82%ba%e4%bb%80%e9%ba%bc%e9%a6%96%e5%b8%ad%e5%ae%a2%e6%88%b6%e5%ae%98%e9%9c%80%e8%a6%81%e5%9c%a8%e5%85%b6crm%e8%a8%88%e5%8a%83%e4%b8%ad%e6%8e%a1%e7%94%a8%e4%bf%9d%e9%9a%aa\/"},"modified":"2024-09-19T20:53:09","modified_gmt":"2024-09-20T01:53:09","slug":"%e7%82%ba%e4%bb%80%e9%ba%bc%e9%a6%96%e5%b8%ad%e5%ae%a2%e6%88%b6%e5%ae%98%e9%9c%80%e8%a6%81%e5%9c%a8%e5%85%b6crm%e8%a8%88%e5%8a%83%e4%b8%ad%e6%8e%a1%e7%94%a8%e4%bf%9d%e9%9a%aa","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/zh-hant\/insights\/%e7%82%ba%e4%bb%80%e9%ba%bc%e9%a6%96%e5%b8%ad%e5%ae%a2%e6%88%b6%e5%ae%98%e9%9c%80%e8%a6%81%e5%9c%a8%e5%85%b6crm%e8%a8%88%e5%8a%83%e4%b8%ad%e6%8e%a1%e7%94%a8%e4%bf%9d%e9%9a%aa\/","title":{"rendered":"\u70ba\u4ec0\u9ebc\u9996\u5e2d\u5ba2\u6236\u5b98\u9700\u8981\u5728\u5176CRM\u8a08\u5283\u4e2d\u63a1\u7528\u4fdd\u96aa"},"content":{"rendered":"\n<p>\u7576\u88ab\u554f\u5230\u6642\uff0c\u4fdd\u96aa\u516c\u53f8\u53ef\u4ee5\u5feb\u901f\u95e1\u660e\u5d4c\u5165\u5f0f\u4fdd\u96aa\u5982\u4f55\u63a8\u9032\u5176\u5206\u92b7\u76ee\u6a19\u3002\n\u4ed6\u5011\u901a\u5e38\u4e5f\u53ef\u4ee5\u70ba\u8cfc\u8cb7\u8a72\u4fdd\u96aa\u7684\u5ba2\u6236\u5217\u8209\u5d4c\u5165\u5f0f\u4fdd\u96aa\u7684\u5e7e\u500b\u597d\u8655\u3002 <\/p>\n\n<p>\u7136\u800c\uff0c\u5982\u679c\u8a62\u554f\u4fdd\u96aa\u516c\u53f8\u5d4c\u5165\u5f0f\u4fdd\u96aa\u5982\u4f55\u4f7f\u901a\u904e\u8cfc\u8cb7\u670d\u52d9\u6216\u7522\u54c1\u63d0\u4f9b\u4fdd\u96aa\u7684\u975e\u4fdd\u96aa\u696d\u52d9\u5408\u4f5c\u5925\u4f34\u53d7\u76ca\uff0c\u4ed6\u5011\u53ef\u80fd\u6703\u4fdd\u6301\u6c89\u9ed8\u3002\n\u4fdd\u96aa\u516c\u53f8\u78ba\u5be6\u77e5\u9053\u4ed6\u5011\u7684\u696d\u52d9\u5408\u4f5c\u5925\u4f34\u5982\u4f55\u5f9e\u63d0\u4f9b\u5d4c\u5165\u5f0f\u4fdd\u96aa\u4e2d\u53d7\u76ca\u2014\u2014\u4f46\u7531\u65bc\u4ed6\u5011\u4e0d\u6703\u50cf\u8655\u7406\u81ea\u5df1\u6216\u88ab\u4fdd\u96aa\u4eba\u7684\u5229\u76ca\u90a3\u6a23\u7acb\u5373\u8655\u7406\u9019\u4e9b\u597d\u8655\uff0c\u56e0\u6b64\u53ef\u80fd\u9700\u8981\u4e00\u4e9b\u6642\u9593\u4f86\u95e1\u660e\u5b83\u5c0d\u5176\u4ed6\u4f01\u696d\u6709\u4ec0\u9ebc\u597d\u8655\u3002 <\/p>\n\n<p>\u5982\u679c\u4fdd\u96aa\u516c\u53f8\u80fd\u5920\u89e3\u91cb\u70ba\u4ec0\u9ebc\u696d\u52d9\u5408\u4f5c\u5925\u4f34\u7684\u9996\u5e2d\u5ba2\u6236\u5b98 \uff08CCO\uff09 \u9700\u8981\u5c07\u4fdd\u96aa\u4f5c\u70ba\u5176\u5ba2\u6236\u4fdd\u7559\u7ba1\u7406 \uff08CRM\uff09 \u7cfb\u7d71\u7684\u4e00\u90e8\u5206\uff0c\u5247\u53ef\u4ee5\u66f4\u8f15\u9b06\u5730\u5efa\u7acb\u7262\u56fa\u7684\u95dc\u4fc2\u4e26\u901a\u904e\u66f4\u597d\u7684\u5206\u92b7\u5275\u9020\u50f9\u503c\u3002<\/p>\n\n<h2 class=\"wp-block-heading\">\u4e00\u5207\u90fd\u8207\u4fe1\u4efb\u6709\u95dc<\/h2>\n\n<p>\u9996\u5e2d\u5ba2\u6236\u5b98\u7684\u8077\u8cac\u662f\u5c08\u6ce8\u65bc\u4f01\u696d\u7684\u5ba2\u6236\u3002\n\u670d\u52d9\u3001\u4fdd\u7559\u548c\u95dc\u4fc2\u90fd\u5c6c\u65bc CCO \u7684\u8077\u8cac\u7bc4\u570d\uff0cCCO \u7684\u5de5\u4f5c\u662f\u70ba\u6bcf\u500b\u9762\u5411\u5ba2\u6236\u7684\u90e8\u9580\u548c\u5718\u968a\u5275\u5efa\u548c\u5ba3\u5c0e\u7d71\u4e00\u7684\u9858\u666f\u3002 <\/p>\n\n<p>\u4e0d\u540c\u7684\u5ba2\u6236\u8207\u4e0d\u540c\u7684\u4f01\u696d\u6709\u8457\u4e0d\u540c\u7684\u95dc\u4fc2\u3002\n\u6709\u4e9b\u4eba\u53ea\u662f\u5076\u723e\u53c3\u8207\u4f01\u696d\uff0c\u7576\u4ed6\u5011\u6709\u4f01\u696d\u53ef\u4ee5\u6eff\u8db3\u7684\u7279\u5b9a\u9700\u6c42\u6642\u3002\n\u5176\u4ed6\u4eba\u6703\u96a8\u8457\u6642\u9593\u7684\u63a8\u79fb\u767c\u5c55\u51fa\u66f4\u6df1\u7684\u95dc\u4fc2\u3002  <\/p>\n\n<p>\u9577\u671f\u4ee5\u4f86\u4e00\u76f4\u5982\u6b64\u3002\n\u5728\u7814\u7a76\u5287\u9662\u8cfc\u7968\u8005\u7684\u884c\u70ba\u6642\uff0c\u7814\u7a76\u4eba\u54e1 <a href=\"https:\/\/www.researchgate.net\/profile\/Ellen-Garbarino\/publication\/238338575_The_Different_Roles_of_Satisfaction_Trust_and_Commitment_in_Customer_Relationships\/links\/0f3175392c1ad8b6f2000000\/The-Different-Roles-of-Satisfaction-Trust-and-Commitment-in-Customer-Relationships.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Ellen Garbarino\u548cMark S. Johnson<\/a> \u767c\u73fe\uff0c\u5076\u723e\u7684\u9867\u5ba2\u6703\u6839\u64da\u5c0d\u6700\u8fd1\u8cfc\u8cb7\u6216\u4e92\u52d5\u7684\u6eff\u610f\u5ea6\u4f86\u7dad\u6301\u8207\u4f01\u696d\u7684\u95dc\u4fc2\u3002\n\u4f46\u662f\uff0c\u5fe0\u5be6\u7684\u5ba2\u6236\uff08\u5982\u8a02\u95b1\u8005\uff09\u5728\u5fe0\u8aa0\u5ea6\u548c\u4fe1\u4efb\u7684\u57fa\u790e\u4e0a\u7dad\u8b77\u8207\u4f01\u696d\u7684\u95dc\u4fc2\u3002  <\/p>\n\n<p>\u6bcf\u5bb6\u4f01\u696d\uff08\u7121\u8ad6\u662f\u4fdd\u96aa\u4f01\u696d\u9084\u662f\u5176\u4ed6\u4f01\u696d\uff09\u90fd\u5c0b\u6c42\u8207\u5ba2\u6236\u5efa\u7acb\u6df1\u539a\u3001\u5fe0\u8aa0\u7684\u95dc\u4fc2\u3002\n\u56e0\u6b64\uff0c\u4fe1\u4efb\u6210\u70ba\u9996\u5e2d\u5ba2\u6236\u5b98\u7684\u91cd\u8981\u8003\u616e\u56e0\u7d20\u3002 <\/p>\n\n<p>\u5c0d\u65bc\u8a31\u591a\u5ba2\u6236\u4f86\u8aaa\uff0c\u4fe1\u4efb\u53d6\u6c7a\u65bc\u5c0d\u76f8\u95dc\u696d\u52d9\u53ef\u9760\u7684\u8a8d\u77e5\uff0c\u5c24\u5176\u662f\u7576\u5ba2\u6236\u9762\u81e8\u9ebb\u7169\u6642\u3002\n\u4fe1\u4efb\u516c\u53f8\u7684\u5ba2\u6236\u201c\u77e5\u9053\uff0c\u5982\u679c\u4ed6\u5011\u9047\u5230\u9ebb\u7169\uff0c\u4ed6\u5011\u53ef\u4ee5\u671f\u671b\u5f97\u5230\u5f88\u597d\u7684\u7167\u9867\uff0c\u201dHubSpot \u7684 <a href=\"https:\/\/blog.hubspot.com\/customers\/3-ways-to-delight-your-customers-to-earn-their-trust?__hstc=103362207.8432e18fe1b4e270bd8d783f6794e506.1724072077526.1724252449792.1724256511253.9&amp;__hssc=103362207.7.1725281480091&amp;__hsfp=3405490495\" target=\"_blank\" rel=\"noreferrer noopener\">Jay Fuchs<\/a> \u5beb\u9053\u3002 <\/p>\n\n<p>\u4fdd\u96aa\u63d0\u4f9b\u4e86\u4e00\u7a2e\u5efa\u7acb\u9019\u7a2e\u5ba2\u6236\u4fe1\u4efb\u7684\u65b9\u6cd5\u3002\n\u5b83\u901a\u904e\u8b49\u660e\u5982\u679c\u51fa\u73fe\u554f\u984c\uff0c\u5ba2\u6236\u6709\u4e00\u500b\u5b89\u5168\u7db2\u4f86\u5be6\u73fe\u9019\u4e00\u9ede\u3002\n\u4ed6\u5011\u8207\u7522\u54c1\u6216\u670d\u52d9\u4e00\u8d77\u8cfc\u8cb7\u7684\u4fdd\u96aa\u2014\u2014\u5c08\u9580\u70ba\u8a72\u7522\u54c1\u6216\u670d\u52d9\u91cf\u8eab\u5b9a\u88fd\u7684\u4fdd\u96aa\u2014\u2014\u63d0\u4f9b\u4e86\u4fdd\u8b49\uff0c\u5982\u679c\u51fa\u73fe\u554f\u984c\uff0c\u5ba2\u6236\u5c07\u5f97\u5230\u201c\u597d\u8aac\u660e\u201d\u3002  <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/family-handing-credit-card-1024x683.jpg\" alt=\"&#x6B61;&#x6A02;&#x4E00;&#x5BB6;&#x4EBA;&#x5165;&#x4F4F;&#x9152;&#x5E97;&#x7167;&#x7247;\" class=\"wp-image-11259\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/family-handing-credit-card-1024x683.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/family-handing-credit-card-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/family-handing-credit-card-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/family-handing-credit-card.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u8b93CRM\u767c\u63ee\u4f5c\u7528<\/h2>\n\n<p>\u8cfc\u8cb7\u7522\u54c1\u6216\u670d\u52d9\u4e2d\u5305\u542b\u7684\u5d4c\u5165\u5f0f\u4fdd\u96aa\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u4f9d\u8cf4\u65bc\u6280\u8853\u624d\u80fd\u6b63\u5e38\u904b\u884c\u3002\n\u5728\u627f\u4fdd\u98a8\u96aa\u66f4\u8907\u96dc\u7684\u60c5\u6cc1\u4e0b\u5c24\u5176\u5982\u6b64\u3002 <\/p>\n\n<p>\u9996\u5e2d\u5ba2\u6236\u5b98\u4e5f\u4f9d\u9760\u6280\u8853\u4f86\u5e6b\u52a9\u4ed6\u5011\u7684\u5718\u968a\u53d6\u5f97\u6210\u529f\u3002<\/p>\n\n<p>\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406 \uff08CRM\uff09 \u7cfb\u7d71\u662f\u4e00\u7a2e\u5de5\u5177\uff0c\u5141\u8a31\u4f01\u696d\u8ddf\u8e64\u6709\u95dc\u5ba2\u6236\u7684\u8a73\u7d30\u8cc7\u8a0a\u4e26\u7ba1\u7406\u8207\u9019\u4e9b\u5ba2\u6236\u7684\u95dc\u4fc2\u3002\nCRM \u8edf\u9ad4\u662f\u589e\u9577\u6700\u5feb\u7684\u8edf\u9ad4\u985e\u578b\u4e4b\u4e00\uff0c\u4f30\u8a08 2018 \u5e74\u5168\u7403\u5e02\u5834\u50f9\u503c\u8d85\u904e 400 \u5104\u7f8e\u5143\uff0c <a href=\"https:\/\/www.investopedia.com\/terms\/c\/customer_relation_management.asp\" target=\"_blank\" rel=\"noreferrer noopener\">Marshall Hargrave<\/a> \u5728 Investopedia \u4e0a\u5beb\u9053\u3002 <\/p>\n\n<p>CRM \u4e2d\u6536\u96c6\u7684\u6578\u64da\u53ef\u80fd\u5305\u62ec\uff1a<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u6709\u95dc\u5ba2\u6236\u4ea4\u4e92\u7684\u65e5\u671f\u3001\u6642\u9593\u548c\u7d50\u679c\u3002<\/li>\n\n\n\n<li>\u5ba2\u6236\u6578\u64da\uff0c\u5f9e\u57fa\u672c\u806f\u7e6b\u8cc7\u8a0a\u5230\u5ba2\u6236\u8207\u516c\u53f8\u7db2\u7ad9\u4ea4\u4e92\u7684\u7cbe\u7d30\u8ddf\u8e64\u3002<\/li>\n\n\n\n<li>\u6709\u95dc\u5ba2\u6236\u9700\u6c42\u3001\u4e92\u52d5\u548c\u6f5b\u529b\u7684\u8a3b\u91cb\u3002<\/li>\n<\/ul>\n\n<p>CRM \u6578\u64da\u901a\u904e\u5728\u4efb\u4f55\u7d66\u5b9a\u6642\u523b\u63d0\u4f9b\u6709\u95dc\u5ba2\u6236\u7684\u76f8\u95dc\u4fe1\u606f\uff0c\u5e6b\u52a9\u5ba2\u6236\u670d\u52d9\u4eba\u54e1\u5efa\u7acb\u806f\u7e6b\u3002\n\u9019\u4e9b\u806f\u7e6b\u662f\u5ba2\u6236\u4fe1\u4efb\u7684\u57fa\u790e\u3002 <\/p>\n\n<h2 class=\"wp-block-heading\">\u5efa\u7acb\u5d4c\u5165\u5f0f\u4fdd\u96aa\u95dc\u4fc2<\/h2>\n\n<p>\u5b9a\u7fa9\u5ba2\u6236\u4fe1\u4efb\u53ef\u80fd\u5f88\u56f0\u96e3;\u6e2c\u91cf\u5b83\u53ef\u80fd\u66f4\u96e3\u3002\n\u666e\u83ef\u6c38\u9053\u6d88\u8cbb\u8005\u5e02\u5834\u526f\u4e3b\u5e2d <a href=\"https:\/\/nrf.com\/blog\/impact-trust-consumer-relationships\" target=\"_blank\" rel=\"noreferrer noopener\">Barbara Bukovac<\/a> \u8868\u793a\uff0c\u5728\u5ba2\u6236\u548c\u54e1\u5de5\u95dc\u65bc\u4fe1\u4efb\u7684\u8a0e\u8ad6\u4e2d\uff0c\u6709\u4e09\u500b\u4e3b\u984c\u59cb\u7d42\u5982\u4e00\u5730\u51fa\u73fe\uff1a <\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u6578\u64da\u4fdd\u8b77\u548c\u96b1\u79c1\u3002<\/li>\n\n\n\n<li>\u54e1\u5de5\u5f85\u9047\u3002<\/li>\n\n\n\n<li>\u5408\u4e4e\u9053\u5fb7\u7684\u5546\u696d\u884c\u70ba\u3002<\/li>\n<\/ul>\n\n<p>\u5d4c\u5165\u5f0f\u4fdd\u96aa\u53ef\u4ee5\u8aac\u660e CCO \u5411\u5ba2\u6236\u50b3\u9054\u9019\u4e9b\u4e3b\u984c\u4e2d\u7684\u6bcf\u4e00\u500b\u3002<\/p>\n\n<h3 class=\"wp-block-heading\">\u6578\u64da\u4fdd\u8b77\u548c\u96b1\u79c1<\/h3>\n\n<p>\u5ba2\u6236\u9858\u610f\u5206\u4eab\u4ed6\u5011\u7684\u6578\u64da\u3002\nFormation.ai 2020 \u5e74\u7684 <a href=\"https:\/\/info.formation.ai\/rs\/435-BMS-371\/images\/Formation_Brandloyalty_datastudy_vFINAL.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e00\u4efd\u5831\u544a<\/a> \u767c\u73fe\uff0c81% \u7684\u53d7\u8a2a\u8005\u9858\u610f\u8207\u516c\u53f8\u4ea4\u63db\u57fa\u672c\u7684\u500b\u4eba\u8cc7\u8a0a\uff0c\u4ee5\u7372\u5f97\u66f4\u52a0\u500b\u4eba\u5316\u7684\u9ad4\u9a57\u3002\n\u7576\u4e00\u5bb6\u516c\u53f8\u5c0d\u4ed6\u5011\u5c07\u5982\u4f55\u4f7f\u7528\u9019\u4e9b\u6578\u64da\u4fdd\u6301\u900f\u660e\u6642\uff0c83% \u7684\u5ba2\u6236\u8868\u793a\u4ed6\u5011\u5171\u7528\u4fe1\u606f\u7684\u610f\u9858\u6703\u589e\u52a0\uff0c34% \u7684\u5ba2\u6236\u8868\u793a\u4ed6\u5011\u975e\u5e38\u9858\u610f\u3002  <\/p>\n\n<p>\u4f46\u500b\u4eba\u5316\u4e26\u4e0d\u662f\u5168\u90e8\u3002\n\u7d55\u5927\u591a\u6578 \uff0877%\uff09 \u7684\u53d7\u8a2a\u8005\u8868\u793a\uff0c\u516c\u53f8\u5728\u8d0f\u5f97\u4ed6\u5011\u7684\u5fe0\u8aa0\u5ea6\u65b9\u9762\u505a\u5f97\u4e0d\u5920\u3002\nZDNet \u7684\u884c\u92b7\u9867\u554f <a href=\"https:\/\/www.zdnet.com\/article\/four-out-of-five-consumers-will-trade-data-for-personalisation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Eileen Brown<\/a> \u5beb\u9053\uff0c\u201c\u6d88\u8cbb\u8005\u5e0c\u671b\u5f9e\u4ed6\u5011\u7684\u4fe1\u606f\u4e2d\u7372\u5f97\u4e00\u4e9b\u56de\u5831\u201d\u3002  <\/p>\n\n<p>\u57f7\u884c\u826f\u597d\u7684\u5d4c\u5165\u5f0f\u4fdd\u96aa\u8a08\u5283\u53ef\u4ee5\u6eff\u8db3\u5ba2\u6236\u5c0d\u900f\u660e\u5ea6\u548c\u6578\u64da\u4fdd\u8b77\u7684\u9700\u6c42\uff0c\u540c\u6642\u9084\u53ef\u4ee5\u8b93\u4ed6\u5011\u5f9e\u5171\u7528\u6578\u64da\u4e2d\u7372\u5f97\u56de\u5831\u3002\n\u4f8b\u5982\uff0c\u63d0\u4f9b\u5d4c\u5165\u5f0f\u4fdd\u96aa\u7684\u4f01\u696d\u9084\u53ef\u4ee5\u901a\u904e\u5c55\u793a\u5982\u4f55\u4f7f\u7528\u8207\u4fdd\u96aa\u76f8\u95dc\u7684\u8cc7\u8a0a\u4f86\u63d0\u4f9b\u8a72\u4fdd\u96aa\uff0c\u5f9e\u800c\u63d0\u4f9b\u900f\u660e\u5ea6\u3002\n\u7576\u4fdd\u96aa\u516c\u53f8\u53ca\u5176\u696d\u52d9\u5408\u4f5c\u5925\u4f34\u7684 CCO \u5171\u540c\u52aa\u529b\u89e3\u6c7a\u6578\u64da\u5b89\u5168\u554f\u984c\u6642\uff0c\u7d50\u679c\u662f\u63d0\u4f9b\u66f4\u5f37\u5927\u7684\u7522\u54c1\uff0c\u4e26\u6210\u70ba\u5ba2\u6236\u5efa\u7acb\u4fe1\u4efb\u7684\u4f86\u6e90\u3002  <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/woman-on-phone-taking-notes-1024x683.jpg\" alt=\"&#x975E;&#x88D4;&#x7F8E;&#x570B;&#x5973;&#x5546;&#x4EBA;&#x5728;&#x8FA6;&#x516C;&#x5BA4;&#x63A5;&#x5F85;&#x5340;&#x7684;&#x8FA6;&#x516C;&#x684C;&#x524D;&#x8207;&#x540C;&#x4E8B;&#x4E00;&#x8D77;&#x5DE5;&#x4F5C;&#x6642;&#x5BEB;&#x7B46;&#x8A18;&#x548C;&#x6253;&#x96FB;&#x8A71;\" class=\"wp-image-11249\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/woman-on-phone-taking-notes-1024x683.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/woman-on-phone-taking-notes-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/woman-on-phone-taking-notes-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/woman-on-phone-taking-notes.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">\u54e1\u5de5\u5f85\u9047<\/h3>\n\n<p>\u54e1\u5de5\u7684\u5f85\u9047\u4e5f\u6703\u5f71\u97ff\u6d88\u8cbb\u8005\u7684\u5fe0\u8aa0\u5ea6\u3002\n\u5728Edelman <a href=\"https:\/\/www.edelman.com\/sites\/g\/files\/aatuss191\/files\/2020-06\/2020%20Edelman%20Trust%20Barometer%20Specl%20Rept%20Brand%20Trust%20in%202020.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u7684\u4e00\u9805\u7814\u7a76\u4e2d<\/a>\uff0c27%\u7684\u53d7\u8a2a\u8005\u8868\u793a\uff0c\u5728\u6c7a\u5b9a\u9996\u6b21\u8cfc\u8cb7\u6642\uff0c\u516c\u53f8\u5c0d\u5176\u54e1\u5de5\u7684\u5f85\u9047\u662f\u4e00\u500b\u4e3b\u8981\u8003\u616e\u56e0\u7d20\uff0c29% \u7684\u53d7\u8a2a\u8005\u8868\u793a\u54e1\u5de5\u5f85\u9047\u6703\u5f71\u97ff\u4ed6\u5011\u6210\u70ba\u5fe0\u5be6\u5ba2\u6236\u7684\u6c7a\u5b9a\u3002\n\u7576\u88ab\u554f\u53ca\u75ab\u60c5\u5c0d\u4ed6\u5011\u7684\u63a1\u8cfc\u6709\u4f55\u5f71\u97ff\u6642\uff0c31% \u7684\u53d7\u8a2a\u8005\u8868\u793a\uff0c\u4ed6\u5011\u6bd4\u4ee5\u524d\u66f4\u95dc\u5fc3\u516c\u53f8\u5982\u4f55\u5c0d\u5f85\u54e1\u5de5\u3002  <\/p>\n\n<p>\u6d88\u8cbb\u8005\u50be\u5411\u65bc\u901a\u904e\u5169\u7a2e\u65b9\u5f0f\u63a5\u6536\u6709\u95dc\u54e1\u5de5\u5f85\u9047\u7684\u8cc7\u8a0a\uff1a\u901a\u904e\u516c\u53f8\u7684\u516c\u5171\u901a\u4fe1\uff0c\u6216\u901a\u904e\u4ed6\u5011\u81ea\u5df1\u8207\u54e1\u5de5\u7684\u500b\u4eba\u4e92\u52d5\u3002\n\u500b\u4eba\u4e92\u52d5\u662f\u4fe1\u4efb\u7684\u91cd\u8981\u4f86\u6e90\u3002\n\u5728Edelman\u7684\u7814\u7a76\u4e2d\uff0c45%\u7684\u53d7\u8a2a\u8005\u8868\u793a\uff0c\u4ed6\u5011\u8a8d\u70ba\u54e1\u5de5\u662f\u201c\u54c1\u724c\u4fe1\u4efb\u7684\u53ef\u9760\u4ee3\u8a00\u4eba\u201d\uff0c\u56e0\u70ba\u4ed6\u5011\u8207\u54c1\u724c\u548c\u6240\u8a0e\u8ad6\u7684\u8a71\u984c\u6709\u500b\u4eba\u806f\u7e6b\u3002  <\/p>\n\n<p>\u5ba2\u6236\u4fe1\u4efb\u54e1\u5de5\u500b\u4eba\u7684\u610f\u9858\u5c0d\u65bc\u5efa\u7acb\u5d4c\u5165\u5f0f\u4fdd\u96aa\u95dc\u4fc2\u81f3\u95dc\u91cd\u8981\u3002\n\u7576\u5ba2\u6236\u670d\u52d9\u4eba\u54e1\u53ef\u4ee5\u901a\u904eCRM\u8a2a\u554f\u4fdd\u96aa\u8cc7\u8a0a\u6642\uff0c\u4ed6\u5011\u53ef\u4ee5\u70ba\u53ef\u80fd\u5f9e\u5d4c\u5165\u5f0f\u4fdd\u96aa\u4e2d\u53d7\u76ca\u7684\u5ba2\u6236\u63d0\u4f9b\u660e\u667a\u7684\u8996\u89d2\u3002\n\u7576\u8cfc\u8cb7\u548c\u4fdd\u96aa\u4f86\u81ea\u76f4\u63a5\u8207\u4ed6\u5011\u4ea4\u8ac7\u7684\u54e1\u5de5\u6642\uff0c\u5ba2\u6236\u66f4\u6709\u53ef\u80fd\u4fe1\u4efb\u8cfc\u8cb7\u548c\u4fdd\u96aa\u3002  <\/p>\n\n<h3 class=\"wp-block-heading\">\u5408\u4e4e\u9053\u5fb7\u7684\u5546\u696d\u6163\u4f8b<\/h3>\n\n<p>\u5927\u6d41\u884c\u9084\u6fc0\u767c\u4e86\u5c0d\u9053\u5fb7\u884c\u70ba\u7684\u65b0\u95dc\u6ce8\uff0c\u5c24\u5176\u662f\u5728\u4f01\u696d\u4e2d\u3002\n\u6839\u64da Deloitte \u9996\u5e2d\u9ad4\u9a57\u5b98 <a href=\"https:\/\/www.deloittedigital.com\/content\/dam\/deloittedigital\/us\/documents\/offerings\/offering-20200730-double-down-humanity.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Amelia Dunlop<\/a> \u548c\u5176\u4ed6\u7814\u7a76\u4eba\u54e1\u7684\u8aaa\u6cd5\uff0c82% \u7684\u5ba2\u6236\u8868\u793a\uff0c\u4ed6\u5011\u66f4\u6709\u53ef\u80fd\u5149\u9867\u5c08\u6ce8\u65bc\u4fdd\u8b77\u54e1\u5de5\u5b89\u5168\u548c\u798f\u7949\u7684\u4f01\u696d\u3002 <\/p>\n\n<p>\u5546\u696d\u9053\u5fb7\u662f\u4e00\u500b\u5ee3\u6cdb\u7684\u8a71\u984c\uff0c\u5d4c\u5165\u5f0f\u4fdd\u96aa\u7121\u6cd5\u89e3\u6c7a\u6240\u6709\u554f\u984c\u3002\n\u7136\u800c\uff0c\u63d0\u4f9b\u5d4c\u5165\u5f0f\u4fdd\u96aa\u5728\u4e00\u500b\u9053\u5fb7\u554f\u984c\u4e0a\u767c\u51fa\u4e86\u4e00\u500b\u5f37\u70c8\u7684\u8cc7\u8a0a\uff1a\u9019\u5bb6\u516c\u53f8\u53ca\u5176\u7522\u54c1\u503c\u5f97\u4fe1\u8cf4\u3002 <\/p>\n\n<p>\u5ba2\u6236\u719f\u6089\u4fdd\u96aa\u3002\n\u4ed6\u5011\u77e5\u9053\u4fdd\u96aa\u516c\u53f8\u6703\u8a55\u4f30\u98a8\u96aa\u2014\u2014\u5982\u679c\u98a8\u96aa\u592a\u5927\uff0c\u6c92\u6709\u4fdd\u96aa\u516c\u53f8\u6703\u70ba\u5176\u63d0\u4f9b\u4fdd\u96aa\u3002\n\u7522\u54c1\u6216\u670d\u52d9\u53ef\u7528\u7684\u5d4c\u5165\u5f0f\u4fdd\u96aa\u8868\u660e\u5c08\u5bb6\u5df2\u7d93\u8a55\u4f30\u4e86\u8207\u8a72\u8cfc\u8cb7\u76f8\u95dc\u7684\u98a8\u96aa\uff0c\u4e26\u8a8d\u70ba\u5b83\u4e0d\u662f\u592a\u5927\u800c\u7121\u6cd5\u6295\u4fdd\u3002  <\/p>\n\n<p>\u63d0\u4f9b\u5d4c\u5165\u5f0f\u8986\u84cb\u9084\u53ef\u4ee5\u63d0\u9ad8\u900f\u660e\u5ea6\u3002\n\u4e00\u5bb6\u63d0\u4f9b\u4fdd\u96aa\u7684\u516c\u53f8\u627f\u8a8d\u5176\u7522\u54c1\u6216\u670d\u52d9\u53ef\u80fd\u4e26\u4e0d\u5b8c\u7f8e\u2014\u2014\u4f46\u5b83\u53ca\u5176\u4fdd\u96aa\u5408\u4f5c\u5925\u4f34\u652f\u6301\u5b83\u5011\u3002 <\/p>\n\n<p>\u65b0\u51a0\u75ab\u60c5\u4f3c\u4e4e\u5c0d\u8cb7\u5bb6\u4fe1\u4efb\u7522\u751f\u4e86\u7a4d\u6975\u7684\u51c8\u5f71\u97ff\u3002\n\u666e\u83ef\u6c38\u9053\u7f8e\u570b\u9996\u5e2d\u6230\u7565\u548c\u50b3\u64ad\u5b98 <a href=\"https:\/\/www.pwc.com\/us\/en\/library\/trust-in-business-survey.html\" target=\"_blank\" rel=\"noreferrer noopener\">J.C. Lapierre<\/a> \u5beb\u9053\uff0c\u8207 2020 \u5e74\u4e4b\u524d\u76f8\u6bd4\uff0c\u73fe\u5728\u6709\u66f4\u591a\u7684\u5ba2\u6236\u8868\u793a\u5c0d\u4f01\u696d\u7684\u4fe1\u4efb\u5ea6\u66f4\u9ad8\u3002\n\u5d4c\u5165\u5f0f\u4fdd\u96aa\u53ef\u4ee5\u5e6b\u52a9\u4fdd\u96aa\u516c\u53f8\u53ca\u5176\u696d\u52d9\u5408\u4f5c\u5925\u4f34\u7e7c\u7e8c\u5efa\u7acb\u548c\u52a0\u5f37\u9019\u4e9b\u4fe1\u4efb\u95dc\u4fc2\u3002  <\/p>\n\n<p><em>\u5716\u7247\u4f86\u81ea\uff1a akkamulator\/\u00a9123RF.com\uff0c macniak\/\u00a9123RF.com\uff0c langstrup\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7576\u88ab\u554f\u5230\u6642\uff0c\u4fdd\u96aa\u516c\u53f8\u53ef\u4ee5\u5feb\u901f\u95e1\u660e\u5d4c\u5165\u5f0f\u4fdd\u96aa\u5982\u4f55\u63a8\u9032\u5176\u5206\u92b7\u76ee\u6a19\u3002 \u4ed6\u5011\u901a\u5e38\u4e5f\u53ef\u4ee5\u70ba\u8cfc\u8cb7\u8a72\u4fdd\u96aa\u7684\u5ba2\u6236\u5217\u8209\u5d4c\u5165\u5f0f\u4fdd\u96aa [&hellip;]<\/p>\n","protected":false},"featured_media":11281,"template":"","insight-category":[],"class_list":["post-18678","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight\/18678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/media\/11281"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/media?parent=18678"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight-category?post=18678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}