{"id":18634,"date":"2024-09-19T20:51:48","date_gmt":"2024-09-20T01:51:48","guid":{"rendered":"https:\/\/bolttech.io\/insight\/%e4%bf%9d%e9%9a%aa%e5%ae%a2%e6%88%b6%e5%b0%8d-2023-%e5%b9%b4%e5%8f%8a%e4%bb%a5%e5%be%8c%e7%9a%84%e6%9c%9f%e6%9c%9b\/"},"modified":"2024-10-29T08:52:11","modified_gmt":"2024-10-29T13:52:11","slug":"%e4%bf%9d%e9%9a%aa%e5%ae%a2%e6%88%b6%e5%b0%8d-2023-%e5%b9%b4%e5%8f%8a%e4%bb%a5%e5%be%8c%e7%9a%84%e6%9c%9f%e6%9c%9b","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/zh-hant\/insights\/%e4%bf%9d%e9%9a%aa%e5%ae%a2%e6%88%b6%e5%b0%8d-2023-%e5%b9%b4%e5%8f%8a%e4%bb%a5%e5%be%8c%e7%9a%84%e6%9c%9f%e6%9c%9b\/","title":{"rendered":"\u4fdd\u96aa\u5ba2\u6236\u5c0d 2023 \u5e74\u53ca\u4ee5\u5f8c\u7684\u671f\u671b"},"content":{"rendered":"\n<p>\u5feb\u5230 2023 \u5e74\u4e86\uff0c\u5ba2\u6236\u5c0d\u7b28\u62d9\u7684\u6578\u4f4d\u4fdd\u96aa\u9ad4\u9a57\u7684\u8010\u5fc3\u5df2\u7d93\u8017\u76e1\u3002<\/p>\n\n<p>\u5ba2\u6236\u5c0d\u5176\u4ed6\u5728\u7dda\u4ea4\u6613\u548c\u696d\u52d9\u7684\u65e5\u5e38\u9ad4\u9a57\u73fe\u5728\u63a8\u52d5\u4e86\u4ed6\u5011\u5c0d\u5728\u7dda\u4fdd\u96aa\u5206\u92b7\u7684\u6700\u4f4e\u671f\u671b\u3002 \u4ed6\u5011\u4e0d\u518d\u9858\u610f\u8cbb\u529b\u5730\u700f\u89bd\u591a\u7a2e\u8868\u683c\uff0c\u5230\u8655\u6536\u96c6\u4e00\u4e9b\u8cc7\u8a0a\uff0c\u7136\u5f8c\u653e\u68c4\u87a2\u5e55\u4f86\u7372\u53d6\u5831\u50f9\u6216\u9032\u884c\u5831\u5c0e\u3002<\/p>\n\n<p>\u4eca\u5929\u7684\u4fdd\u96aa\u5ba2\u6236\u671f\u671b\u7372\u5f97\u91dd\u5c0d\u4ed6\u5011\u7684\u9700\u6c42\u91cf\u8eab\u5b9a\u88fd\u7684\u6700\u5148\u9032\u7684\u5728\u7dda\u9ad4\u9a57\u3002 \u4ed6\u5011\u671f\u671b\u7372\u5f97\u500b\u4eba\u5316\u7684\u670d\u52d9\u3002 \u7576\u4ed6\u5011\u6709\u7591\u554f\u6642\uff0c\u4ed6\u5011\u5e0c\u671b\u7acb\u5373\u806f\u7e6b\u5230\u77e5\u8b58\u6df5\u535a\u7684\u4eba \u2014 \u4e00\u500b\u5df2\u7d93\u719f\u6089\u4ed6\u5011\u7684\u6578\u4f4d\u4e4b\u65c5\u7684\u4eba\u3002<\/p>\n\n<p>\u6eff\u8db3\u9019\u4e9b\u671f\u671b\u7684\u4fdd\u96aa\u516c\u53f8\u53ef\u4ee5\u5efa\u7acb\u66f4\u5f37\u5927\u3001\u66f4\u5fe0\u8aa0\u7684\u5ba2\u6236\u7fa4\u3002 \u90a3\u4e9b\u5931\u6557\u7684\u4eba\u53ef\u4ee5\u9810\u671f\u5ba2\u6236\u6703\u5c0b\u627e\u5176\u4ed6\u5730\u65b9\u3002<\/p>\n\n<h2 class=\"wp-block-heading\">\u6700\u5148\u9032\u7684\u5728\u7dda\u9ad4\u9a57<\/h2>\n\n<p>\u6700\u8fd1\u7684\u5927\u6d41\u884c\u6539\u8b8a\u4e86\u5ba2\u6236\u7684\u5728\u7dda\u9ad4\u9a57\u3002 \u4e0d\u65b7\u8b8a\u5316\u7684\u9ad4\u9a57\u5c0e\u81f4\u5c0d\u672a\u4f86\u5728\u7dda\u4ea4\u6613\uff08\u5305\u62ec\u8cfc\u8cb7\u4fdd\u96aa\uff09\u7684\u671f\u671b\u767c\u751f\u8b8a\u5316\u3002<\/p>\n\n<p>\u201c\u96a8\u8457 COVID-19 \u4f7f\u5927\u90e8\u5206\u4eba\u63a5\u89f8\u5230\u4e9e\u99ac\u905c\u548c\u860b\u679c\u7b49\u4e00\u6d41\u5728\u7dda\u670d\u52d9\u7684\u6a02\u8da3\uff0c\u6d88\u8cbb\u8005\u73fe\u5728\u5e0c\u671b\u6bcf\u5bb6\u516c\u53f8\u548c\u6bcf\u500b\u884c\u696d\u90fd\u80fd\u63d0\u4f9b\u76f8\u540c\u6c34\u6e96\u7684\u5c08\u696d\u670d\u52d9&#8230;&#8230;\u9019\u589e\u52a0\u4e86\u5c0d\u500b\u4eba\u4fdd\u96aa\u7684\u671f\u671b\uff0c\u201c\u672a\u4f86\u5b78\u5bb6 <a href=\"https:\/\/www.dataart.com\/blog\/how-insurance-companies-can-adopt-personalization-in-2021\" target=\"_blank\" rel=\"noreferrer noopener\">\u5409\u59c6\u5361\u7f85\u723e<\/a>\u8aaa\u3002<\/p>\n\n<p>\u7576\u6578\u5b57\u9ad4\u9a57\u826f\u597d\u6642\uff0c\u5ba2\u6236\u5f88\u5feb\u5c31\u6703\u559c\u6b61\u5b83\u3002 \u4e00\u9805 <a href=\"https:\/\/www.fullstory.com\/blog\/digital-experience-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u7814\u7a76<\/a> \u767c\u73fe\uff0c55% \u7684\u5ba2\u6236\u66f4\u559c\u6b61\u6578\u5b57\u7ba1\u9053\u800c\u4e0d\u662f\u50b3\u7d71\u7ba1\u9053\uff0c\u4f8b\u5982\u96fb\u8a71\u6216\u9762\u5c0d\u9762\u8cfc\u7269\u9078\u9805\u3002 \u5728\u5e74\u8f15\u8cfc\u7269\u8005\u4e2d\uff0c\u9019\u4e00\u6578\u4f4d\u4e0a\u5347\u5230 68%\u3002 \u5982\u679c\u516c\u53f8\u4e0d\u63d0\u4f9b\u4ed6\u5011\u559c\u6b61\u7684\u7d93\u71df\u65b9\u5f0f\uff0c40% \u7684\u5ba2\u6236\u6703\u5728\u5176\u4ed6\u5730\u65b9\u8cfc\u7269\u3002<\/p>\n\n<p>\u201c\u5728\u7576\u4eca\u7684\u4fdd\u96aa\u5e02\u5834\u4e2d\uff0c\u50c5\u50c5\u63d0\u4f9b\u9ad8\u54c1\u8cea\u7684\u7522\u54c1\u548c\u670d\u52d9\u662f\u4e0d\u5920\u7684\u3002\u73fe\u5728\uff0c\u4fdd\u96aa\u516c\u53f8\u9700\u8981\u63d0\u4f9b\u7a4d\u6975\u7684\u6578\u4f4d\u5ba2\u6236\u9ad4\u9a57\u201c \uff0c\u8207\u5927\u591a\u6578\u5ba2\u6236\u6bcf\u5929\u8a2a\u554f\u7684\u7db2\u7ad9\uff08\u5982\u793e\u4ea4\u5a92\u9ad4\uff09\u76f8\u5ab2\u7f8e\uff0c\u6301\u7e8c\u7522\u54c1\u8a2d\u8a08\u516c\u53f8 Quantum Metric \u7684\u884c\u696d\u884c\u92b7\u548c\u91d1\u878d\u670d\u52d9\u7e3d\u76e3 <a href=\"https:\/\/www.dig-in.com\/opinion\/insurance-customer-experience-strategies-tech\" target=\"_blank\" rel=\"noreferrer noopener\">Kristina Leach<\/a> \u5beb\u9053\u3002<\/p>\n\n<p>Amazon \u548c Facebook \u7b49\u7db2\u7ad9\u70ba\u5ba2\u6236\u5c0d\u5728\u7dda\u8cfc\u7269\u9ad4\u9a57\u7684\u671f\u671b\u8a2d\u5b9a\u4e86\u6a19\u6e96\u3002 \u5305\u62ec\u4fdd\u96aa\u516c\u53f8\u5728\u5167\u7684\u5176\u4ed6\u6240\u6709\u4eba\u90fd\u6709\u8cac\u4efb\u9054\u5230\u6216\u8d85\u904e\u8a72\u6a19\u6e96\u3002<\/p>\n\n<p>\u5c0b\u6c42\u500b\u4eba\u5316\u670d\u52d9\u7684\u4fdd\u96aa\u5ba2\u6236\u7e3d\u662f\u6709\u4e00\u5b9a\u7684\u9078\u64c7\u3002 \u4f8b\u5982\uff0c\u4fdd\u96aa\u4ee3\u7406\u4eba\u548c\u7d93\u7d00\u4eba\u901a\u5e38\u8207\u5ba2\u6236\u5efa\u7acb\u9577\u671f\u95dc\u4fc2\uff0c\u4f7f\u4ed6\u5011\u80fd\u5920\u63d0\u51fa\u91cf\u8eab\u5b9a\u88fd\u7684\u5efa\u8b70\u3002 \u6280\u8853\u52a0\u901f\u4e86\u9019\u4e00\u904e\u7a0b\uff1a\u5982\u4eca\uff0c\u4fdd\u96aa\u516c\u53f8\u53ef\u4ee5\u4f7f\u7528\u6578\u64da\u4f86\u63d0\u4f9b\u4fdd\u96aa\u4ee5\u6eff\u8db3\u5ba2\u6236\u7684\u9700\u6c42\u3002<\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/couple-handshake-with-advisor-1024x684.jpg\" alt=\"\" class=\"wp-image-11684\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/couple-handshake-with-advisor-1024x684.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/couple-handshake-with-advisor-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/couple-handshake-with-advisor-768x513.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/couple-handshake-with-advisor.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u8d85\u500b\u4eba\u5316\u670d\u52d9\u548c\u63a8\u85a6<\/h2>\n\n<p>\u96a8\u8457\u5728\u7dda\u516c\u53f8\u5229\u7528\u6578\u64da\u5411\u5728\u7dda\u5ba2\u6236\u63d0\u4f9b\u500b\u4eba\u5316\u63a8\u85a6\uff0c\u5ba2\u6236\u958b\u59cb\u671f\u671b\u5728\u7dda\u5efa\u7acb\u4e00\u5c0d\u4e00\u7684\u806f\u7e6b\uff0c\u5305\u62ec\u8207\u4fdd\u96aa\u516c\u53f8\u7684\u806f\u7e6b\u3002<\/p>\n\n<p>\u5ba2\u6236\u671f\u671b\u7372\u5f97\u4ec0\u9ebc\u6a23\u7684\u500b\u4eba\u5316\u670d\u52d9\u548c\u5efa\u8b70\uff1f \u4e00\u500b\u4f8b\u5b50\u662f\u89e3\u6c7a\u5bc6\u5207\u76f8\u95dc\u9700\u6c42\u7684\u4fdd\u96aa\u7bc4\u570d\u3002 \u4f8b\u5982\uff0c\u6839\u64da\u7f8e\u570b\u5bf5\u7269\u7528\u54c1\u5354\u6703\u7684\u4e00\u9805 <a href=\"https:\/\/www.pwc.com\/us\/en\/products\/customer-link\/data-insights-home-buying.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u8abf\u67e5<\/a>\uff0c2020 \u5e74\u65b0\u5bf5\u7269\u4e3b\u4eba\u4e2d\u6709 79% \u5f8c\u4f86\u8cfc\u8cb7\u4e86\u65b0\u4f4f\u5b85\uff0c\u4ed6\u5011\u5805\u6301\u5c0b\u627e\u4e00\u500b\u65e2\u80fd\u6eff\u8db3\u5bf5\u7269\u9700\u6c42\u53c8\u80fd\u6eff\u8db3\u81ea\u5df1\u9700\u6c42\u7684\u5730\u65b9\u3002 \u6b63\u5982\u666e\u83ef\u6c38\u9053\u6240\u6307\u51fa\u7684\uff0c\u77e5\u9053\u5ba2\u6236\u6709\u5bf5\u7269\u7684\u4fdd\u96aa\u516c\u53f8\u53ef\u4ee5\u5728\u623f\u4e3b\u4fdd\u96aa\u548c\u5176\u4ed6\u985e\u578b\u7684\u4fdd\u96aa\u65b9\u9762\u63d0\u4f9b\u500b\u6027\u5316\u7684\u670d\u52d9\u548c\u5efa\u8b70\u3002<\/p>\n\n<p>\u7531\u65bc\u65b0\u51a0\u75ab\u60c5\u5c0d\u9019\u4e9b\u9700\u6c42\u7684\u95dc\u6ce8\uff0c\u5ba2\u6236\u9084\u6703\u512a\u5148\u8003\u616e\u8207\u5065\u5eb7\u548c\u5b89\u5168\u76f8\u95dc\u7684\u5efa\u8b70\u3002 \u57c3\u68ee\u54f2\u9ad8\u7d1a\u8463\u4e8b\u7e3d\u7d93\u7406\u517c\u5168\u7403\u4fdd\u96aa\u8ca0\u8cac\u4eba <a href=\"https:\/\/insuranceblog.accenture.com\/data-driven-re-invention-makes-insurance-more-personal\" target=\"_blank\" rel=\"noreferrer noopener\">Kenneth Saldanha<\/a> \u8868\u793a\uff0c35 \u6b72\u4ee5\u4e0b\u7684\u5ba2\u6236\u5c0d\u63d0\u9ad8\u4ed6\u5011\u5b89\u5168\u3001\u5065\u5eb7\u548c\u798f\u7949\u7684\u500b\u4eba\u5316\u5efa\u8b70\u7279\u5225\u611f\u8208\u8da3\u3002<\/p>\n\n<p>\u5118\u7ba1\u65b0\u51a0\u75ab\u60c5\u4e0d\u518d\u50cf 2020 \u5e74\u90a3\u6a23\u9020\u6210\u6050\u61fc\u548c\u4e0d\u78ba\u5b9a\u6027\uff0c\u4f46\u5176\u4ed6\u81ea\u7136\u707d\u5bb3\u548c\u4e8b\u4ef6\u4f7f\u5ba2\u6236\u59cb\u7d42\u95dc\u6ce8\u5b89\u5168\u548c\u5065\u5eb7\u3002 \u4f8b\u5982\uff0c\u6155\u5c3c\u514b\u518d\u4fdd\u96aa\u516c\u53f8\u9996\u5e2d\u6c23\u5019\u548c\u5730\u8cea\u79d1\u5b78\u5bb6 <a href=\"https:\/\/www.reuters.com\/markets\/commodities\/natural-disasters-cost-insurers-120-billion-2021-munich-re-says-2022-01-10\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6069\u65af\u7279\u00b7\u52de\u8d6b \uff08Ernst Rauch<\/a>\uff09 \u8868\u793a\uff0c2021 \u5e74\u767c\u751f\u7684\u5927\u91cf\u60e1\u52a3\u5929\u6c23\u4e8b\u4ef6\u5f15\u767c\u4e86\u4eba\u5011\u5c0d\u672a\u4f86\u5b89\u5168\u554f\u984c\u7684\u64d4\u6182\uff0c\u56e0\u70ba\u6c23\u5019\u8b8a\u5316\u53ef\u80fd\u6703\u4f7f\u6b64\u985e\u5929\u6c23\u66f4\u6709\u53ef\u80fd\u767c\u751f\u3002<\/p>\n\n<p>\u904e\u53bb\uff0c\u4fdd\u96aa\u5ba2\u6236\u50c5\u5c07\u4fdd\u96aa\u8996\u70ba\u4fdd\u8b77\u5176\u8ca1\u5bcc\u6216\u9632\u7bc4\u8cac\u4efb\u7684\u91d1\u878d\u5de5\u5177\u3002 \u5982\u679c\u66b4\u98a8\u96e8\u6467\u6bc0\u4e86\u4ed6\u5011\u7684\u623f\u5b50\uff0c\u4fdd\u96aa\u6703\u5e6b\u52a9\u4ed6\u5011\u91cd\u5efa\u5bb6\u5712;\u5982\u679c\u8a2a\u5ba2\u6ed1\u5012\uff0c\u4fdd\u96aa\u53ef\u4ee5\u4fdd\u8b77\u4ed6\u5011\u514d\u53d7\u8a34\u8a1f\u8cbb\u7528\u3002 \u7136\u800c\uff0c\u96a8\u8457\u5ba2\u6236\u5c0d\u4e16\u754c\u7684\u770b\u6cd5\u767c\u751f\u4e86\u8b8a\u5316\uff0c\u4ed6\u5011\u5c0d\u4fdd\u96aa\u7684\u614b\u5ea6\u4e5f\u767c\u751f\u4e86\u8b8a\u5316\u3002<\/p>\n\n<p>\u201c\u4eca\u5929\uff0c\u6d88\u8cbb\u8005\u5df2\u7d93\u8b8a\u5f97\u66f4\u52a0\u5305\u5bb9\uff0c\u9664\u4e86\u4f5c\u70ba\u5b89\u5168\u7db2\u4e4b\u5916\uff0c\u4ed6\u5011\u9084\u95dc\u6ce8\u4fdd\u96aa\u7684\u5176\u4ed6\u597d\u8655\uff0c\u201dNiva Bupa Health Insurance \u9ad8\u7d1a\u526f\u7e3d\u88c1\u517c\u884c\u92b7\u4e3b\u7ba1 <a href=\"https:\/\/www.leadsquared.com\/industries\/insurance\/customer-experience-in-insurance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nimish Aggarwal<\/a> \u8aaa\u3002 \u5ba2\u6236\u5e0c\u671b\u4fdd\u96aa\u4ee5\u66f4\u5168\u9762\u7684\u65b9\u5f0f\u89e3\u6c7a\u4ed6\u5011\u7684\u751f\u6d3b\u554f\u984c\uff0c\u4ed6\u5011\u5e0c\u671b\u4fdd\u96aa\u516c\u53f8\u4f7f\u7528\u4ed6\u5011\u7684\u6578\u64da\u4f86\u63d0\u4f9b\u9019\u7a2e\u652f\u63f4\u3002<\/p>\n\n<p>\u5ba2\u6236\u5df2\u7d93\u9ad4\u9a57\u5230\u4e86\u6578\u64da\u9a45\u52d5\u3001\u8d85\u500b\u4eba\u5316\u670d\u52d9\u7684\u597d\u8655\uff0c\u56e0\u70ba\u5b58\u5728\u63d0\u4f9b\u9019\u9805\u670d\u52d9\u7684\u5de5\u5177\u3002 \u4fdd\u96aa\u516c\u53f8\u53d7\u76ca\u65bc\u5229\u7528\u9019\u4e9b\u73fe\u6709\u5de5\u5177\u7684\u80fd\u529b\uff0c\u800c\u4ed6\u5011\u9762\u81e8\u8457\u8d8a\u4f86\u8d8a\u5927\u7684\u58d3\u529b\u3002<\/p>\n\n<p><a href=\"https:\/\/hbr.org\/2022\/03\/customer-experience-in-the-age-of-ai\" target=\"_blank\" rel=\"noreferrer noopener\">David C. Edelman \u548c Mark Abraham<\/a> \u5728\u300a\u54c8\u4f5b\u5546\u696d\u8a55\u8ad6\u300b\u4e0a\u5beb\u9053\uff1a\u300c\u6211\u5011\u73fe\u5728\u6240\u8655\u7684\u968e\u6bb5\u662f\uff0c\u7af6\u722d\u512a\u52e2\u5c07\u4f86\u81ea\u65bc\u5927\u898f\u6a21\u6355\u7372\u3001\u5206\u6790\u548c\u5229\u7528\u500b\u4eba\u5316\u5ba2\u6236\u6578\u64da\u7684\u80fd\u529b\uff0c\u4ee5\u53ca\u4f7f\u7528 AI \u4f86\u7406\u89e3\u3001\u5851\u9020\u3001\u5b9a\u88fd\u548c\u512a\u5316\u5ba2\u6236\u65c5\u7a0b\u3002 \u70ba\u4e86\u8b93\u9019\u4e9b\u5de5\u5177\u767c\u63ee\u4f5c\u7528\uff0c\u4fdd\u96aa\u516c\u53f8\u9700\u8981\u5c07\u5176\u6578\u4f4d\u77e5\u8b58\u548c\u5ba2\u6236\u7684\u89c0\u9ede\u878d\u5165\u5206\u92b7\u7684\u5404\u500b\u65b9\u9762\u3002<\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/senior-couple-using-tablet-1024x683.jpg\" alt=\"\" class=\"wp-image-11674\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/senior-couple-using-tablet-1024x683.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/senior-couple-using-tablet-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/senior-couple-using-tablet-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/senior-couple-using-tablet.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u5f9e\u96fb\u8166\u5230\u4ee3\u7406\u7684\u7121\u7e2b\u904e\u6e21<\/h2>\n\n<p>Deloitte \u7684 <a href=\"https:\/\/www2.deloitte.com\/xe\/en\/insights\/industry\/financial-services\/financial-services-industry-outlooks\/insurance-industry-outlook.html\" target=\"_blank\" rel=\"noreferrer noopener\">Gary Shaw<\/a> \u8868\u793a\uff0c\u63d0\u4f9b\u5f9e\u6280\u8853\u5230\u4ee3\u7406\u4eba\u7684\u7121\u7e2b\u904e\u6e21\u662f\u672a\u4f86\u5e7e\u5e74\u4fdd\u96aa\u696d\u589e\u9577\u7684\u95dc\u9375\u3002 \u7576\u4fdd\u96aa\u516c\u53f8\u901a\u904e\u81ea\u52d5\u5316\u7c21\u5316\u6280\u8853\u6d41\u7a0b\u4e26\u6539\u5584\u6280\u8853\u8207\u4eba\u5de5\u4ea4\u63a5\u6642\uff0c\u4ed6\u5011\u53ef\u4ee5\u6539\u5584\u5ba2\u6236\u9ad4\u9a57\uff0c\u540c\u6642\u63d0\u9ad8\u81ea\u5df1\u7684\u5f8c\u7aef\u6d41\u7a0b\u6548\u7387\u3002<\/p>\n\n<p>\u7121\u7e2b\u904e\u6e21\u4e5f\u5f88\u91cd\u8981\uff0c\u56e0\u70ba\u4e26\u975e\u6bcf\u500b\u4fdd\u96aa\u5ba2\u6236\u90fd\u6703\u5728\u7dda\u958b\u59cb\u6216\u8ffd\u6c42\u4ed6\u5011\u7684\u4fdd\u96aa\u4e4b\u65c5\u3002 J.D. Power \u4fdd\u96aa\u60c5\u5831\u7e3d\u76e3 <a href=\"https:\/\/www.jdpower.com\/business\/press-releases\/2022-us-insurance-digital-experience-study\" target=\"_blank\" rel=\"noreferrer noopener\">Robert M. Lajdziak<\/a> \u8868\u793a\uff0c\u8a31\u591a\u4eba\u4ecd\u7136\u9078\u64c7\u89aa\u81ea\u81f4\u96fb\u6216\u62dc\u8a2a\u4ee3\u7406\u4eba\uff0c\u800c\u4e0d\u662f\u4f7f\u7528\u6578\u4f4d\u5de5\u5177\u548c\u5e73\u81fa\u3002 \u4fdd\u96aa\u516c\u53f8\u53ef\u4ee5\u901a\u904e\u70ba\u9762\u5411\u5ba2\u6236\u7684\u54e1\u5de5\u548c\u4ee3\u7406\u4eba\u63d0\u4f9b\u652f\u63f4 AI \u7684\u5de5\u5177\u4f86\u7c21\u5316\u4ed6\u5011\u7684\u5de5\u4f5c\uff0c\u5f9e\u800c\u4fdd\u6301\u9019\u4e9b\u5ba2\u6236\u7684\u53c3\u8207\u5ea6\uff0c\u56e0\u6b64\u9762\u5c0d\u9762\u6703\u8b70\u6216\u96fb\u8a71\u4ea4\u8ac7\u4e2d\u7684\u5404\u65b9\u90fd\u53ef\u4ee5\u5c08\u6ce8\u65bc\u4eba\u7684\u56e0\u7d20\u3002<\/p>\n\n<p>\u8a08\u7b97\u6a5f\u4ee3\u7406\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u4e5f\u6709\u52a9\u65bc\u4fdd\u96aa\u516c\u53f8\u66f4\u6709\u6548\u5730\u627f\u4fdd\uff0c\u9019\u5728\u8cbb\u7387\u6ce2\u52d5\u4e0d\u53ef\u9810\u6e2c\u7684\u6642\u4ee3\u662f\u4e00\u500b\u7279\u5225\u91cd\u8981\u7684\u529f\u80fd\u3002<\/p>\n\n<p>\u201c\u65b0\u7684\u4fdd\u96aa\u5e02\u5834\u4ee5\u98a8\u96aa\u5206\u6790\u70ba\u57fa\u790e\uff0c\u201dWillis Towers Watson \u5317\u7f8e\u7d93\u7d00\u696d\u52d9\u4e3b\u7ba1 <a href=\"https:\/\/www.wtwco.com\/en-US\/Insights\/2021\/11\/insurance-marketplace-realities-2022-introduction-executive-summary\" target=\"_blank\" rel=\"noreferrer noopener\">Jon Drummond<\/a> \u5beb\u9053\u3002 \u4eba\u5de5\u667a\u6167\u548c\u5c16\u7aef\u6578\u64da\u5206\u6790\u53ef\u4ee5\u5e6b\u52a9\u4fdd\u96aa\u516c\u53f8\u66f4\u6709\u6548\u5730\u5206\u6790\u98a8\u96aa\u3002 \u7d50\u679c\uff1a\u4fdd\u96aa\u5ba2\u6236\u4e0d\u50c5\u53ef\u4ee5\u7372\u5f97\u6eff\u8db3\u4ed6\u5011\u9700\u6c42\u7684\u4fdd\u96aa\u7522\u54c1\uff0c\u9084\u53ef\u4ee5\u7372\u5f97\u8003\u616e\u5230\u5176\u7368\u7279\u98a8\u96aa\u72c0\u6cc1\u7684\u627f\u4fdd\u7bc4\u570d\u3002<\/p>\n\n<p>\u96a8\u8457 AI \u5be6\u73fe\u66f4\u597d\u7684\u6578\u64da\u5206\u6790\uff0c\u500b\u4eba\u5316\u627f\u4fdd\u53ef\u80fd\u6210\u70ba\u4e00\u7a2e\u5be6\u6642\u9078\u9805\u3002 \u5ba2\u6236\u5c07\u80fd\u5920\u5f9e\u5728\u7dda\u7ba1\u9053\u5207\u63db\u5230\u9762\u5c0d\u9762\u7ba1\u9053\uff0c\u56e0\u70ba\u4ed6\u5011\u77e5\u9053\u5ba2\u6236\u670d\u52d9\u4eba\u54e1\u3001\u4ee3\u7406\u4eba\u548c\u7d93\u7d00\u4eba\u53ef\u4ee5\u8a2a\u554f\u4ed6\u5011\u7684\u7279\u5b9a\u8cc7\u8a0a\u4e26\u63d0\u4f9b\u500b\u4eba\u5316\u8986\u84cb\u548c\u500b\u4eba\u5316\u63a8\u85a6\u3002<\/p>\n\n<p>\u96a8\u8457\u6211\u5011\u9032\u5165 2023 \u5e74\uff0c\u5ba2\u6236\u5c0d\u6578\u4f4d\u4fdd\u96aa\u4ea4\u6613\u7684\u4f9d\u8cf4\u4e0d\u592a\u53ef\u80fd\u6e1b\u5c11\uff0c\u4ed6\u5011\u7684\u671f\u671b\u5c07\u7d66\u4fdd\u96aa\u516c\u53f8\u5e36\u4f86\u984d\u5916\u7684\u58d3\u529b\u3002 \u5e78\u904b\u7684\u662f\uff0c\u63a1\u7528\u6578\u4f4d\u5de5\u5177\u548c\u5e73\u81fa\u4f86\u6eff\u8db3\u5ba2\u6236\u671f\u671b\u548c\u9700\u6c42\u7684\u4fdd\u96aa\u516c\u53f8\u3001\u4ee3\u7406\u4eba\u548c\u7d93\u7d00\u4eba\u4e5f\u7372\u5f97\u4e86\u5be6\u73fe\u81ea\u8eab\u696d\u52d9\u76ee\u6a19\u7684\u6a5f\u6703\u3002<\/p>\n\n<p><em>\u5716\u7247\u4f86\u81ea\uff1a scyther5\/\u00a9123RF.com\uff0c rido\/\u00a9123RF.com\uff0c stockbroker\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5feb\u5230 2023 \u5e74\u4e86\uff0c\u5ba2\u6236\u5c0d\u7b28\u62d9\u7684\u6578\u4f4d\u4fdd\u96aa\u9ad4\u9a57\u7684\u8010\u5fc3\u5df2\u7d93\u8017\u76e1\u3002 \u5ba2\u6236\u5c0d\u5176\u4ed6\u5728\u7dda\u4ea4\u6613\u548c\u696d\u52d9\u7684\u65e5\u5e38\u9ad4\u9a57\u73fe\u5728\u63a8\u52d5\u4e86\u4ed6 [&hellip;]<\/p>\n","protected":false},"featured_media":11696,"template":"","insight-category":[],"class_list":["post-18634","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight\/18634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/media\/11696"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/media?parent=18634"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight-category?post=18634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}