{"id":18418,"date":"2024-09-19T17:26:14","date_gmt":"2024-09-19T22:26:14","guid":{"rendered":"https:\/\/bolttech.io\/insight\/%e5%85%a9%e8%80%85%e5%85%bc%e8%80%8c%e6%9c%89%e4%b9%8b%ef%bc%9a%e4%bd%bf%e7%94%a8-dtc-online-%e5%92%8c%e6%9c%ac%e5%9c%b0%e4%bb%a3%e7%90%86%e9%8a%b7%e5%94%ae%e6%9b%b4%e5%a4%9a%e4%bf%9d%e9%9a%aa\/"},"modified":"2024-09-19T17:26:18","modified_gmt":"2024-09-19T22:26:18","slug":"%e5%85%a9%e8%80%85%e5%85%bc%e8%80%8c%e6%9c%89%e4%b9%8b%ef%bc%9a%e4%bd%bf%e7%94%a8-dtc-online-%e5%92%8c%e6%9c%ac%e5%9c%b0%e4%bb%a3%e7%90%86%e9%8a%b7%e5%94%ae%e6%9b%b4%e5%a4%9a%e4%bf%9d%e9%9a%aa","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/zh-hant\/insights\/%e5%85%a9%e8%80%85%e5%85%bc%e8%80%8c%e6%9c%89%e4%b9%8b%ef%bc%9a%e4%bd%bf%e7%94%a8-dtc-online-%e5%92%8c%e6%9c%ac%e5%9c%b0%e4%bb%a3%e7%90%86%e9%8a%b7%e5%94%ae%e6%9b%b4%e5%a4%9a%e4%bf%9d%e9%9a%aa\/","title":{"rendered":"\u5169\u8005\u517c\u800c\u6709\u4e4b\uff1a\u4f7f\u7528 DTC Online \u548c\u672c\u5730\u4ee3\u7406\u92b7\u552e\u66f4\u591a\u4fdd\u96aa"},"content":{"rendered":"\n<p>\u4e92\u806f\u7db2\u7684\u8208\u8d77\u63a8\u52d5\u4e86\u5728\u7dda\u696d\u52d9\u7684\u7206\u70b8\u5f0f\u589e\u9577\u3002\n\u4eca\u5929\uff0c\u5ba2\u6236\u4e0a\u7db2\u671f\u671b\u4ed6\u5011\u4e0d\u50c5\u53ef\u4ee5\u7814\u7a76\uff0c\u9084\u53ef\u4ee5\u8cfc\u8cb7\u4efb\u4f55\u53ef\u4ee5\u60f3\u50cf\u7684\u6771\u897f\uff0c\u5f9e\u896a\u5b50\u548c\u70e4\u9eb5\u5305\u6a5f\u5230\u5bb6\u5ead\u548c\u6c7d\u8eca\u4fdd\u96aa\u55ae\u3002 <\/p>\n\n<p>\u7531\u65bc\u6709\u9019\u9ebc\u591a\u5ba2\u6236\u5c07\u4e92\u806f\u7db2\u8996\u70ba\u4e3b\u8981\u7684\u8cfc\u7269\u5a92\u4ecb\uff0cP&amp;C \u5f88\u5bb9\u6613\u8a8d\u70ba\u672c\u5730\u4ee3\u7406\u7684\u6642\u4ee3\u5df2\u7d93\u7d50\u675f\u3002\n\u7136\u800c\uff0c\u672c\u5730\u4ee3\u7406\u53ef\u4ee5\u63d0\u4f9b\u5728\u7dda\u76f4\u63a5\u9762\u5411\u6d88\u8cbb\u8005 \uff08DTC\uff09 \u9580\u6236\u7121\u6cd5\u63d0\u4f9b\u7684\u670d\u52d9\u548c\u652f\u63f4\u3002\n\u4ed6\u5011\u9084\u53ef\u4ee5\u63a5\u89f8\u5230\u5c0d\u5728\u7dda\u8cfc\u8cb7\u5927\u91cf\u4fdd\u96aa\u7336\u8c6b\u4e0d\u6c7a\u7684\u5ba2\u6236\u3002  <\/p>\n\n<p>\u4e0d\u50c5\u5728\u7dda DTC \u7ba1\u9053\u548c\u672c\u5730\u4ee3\u7406\u53ef\u4ee5\u5171\u5b58\uff0c\u800c\u4e14\u540c\u6642\u4f7f\u7528\u5169\u8005\u7684 P&amp;C \u53ef\u80fd\u5728\u7af6\u722d\u4e2d\u5177\u6709\u986f\u8457\u512a\u52e2\u3002<\/p>\n\n<h2 class=\"wp-block-heading\">\u70ba\u4ec0\u9ebc\u63a1\u7528\u96d9\u91cd\u5206\u767c\uff1f<\/h2>\n\n<p>50\u5e74\u524d\uff0c\u627f\u4fdd\u7522\u751f\u4e86 P&amp;C \u4fdd\u96aa\u516c\u53f8\u7684\u5927\u90e8\u5206\u76c8\u5229\u80fd\u529b\u3002\n\u4eca\u5929\uff0c\u9019\u7a2e\u5e73\u8861\u5df2\u7d93\u767c\u751f\u4e86\u8b8a\u5316\u3002 <\/p>\n\n<p>\u201c\u5982\u679c\u4f60\u770b\u4e00\u4e0b\u4eca\u5929\u4fdd\u96aa\u4ea4\u6613\u7684\u76c8\u5229\u80fd\u529b\uff0c\u4e5f\u8a31 40% \u6216\u63a5\u8fd1 50% \u7528\u65bc\u5206\u92b7\uff0c [while] \u627f\u4fdd\u4eba\u7372\u5f97 30% \u5230 40%\uff0c\u201d\u829d\u52a0\u54e5\u5927\u5b78\u5e03\u65af\u5546\u5b78\u9662\u517c\u8077\u8b1b\u5e2b\u3001CNA Insurance \u524d\u9996\u5e2d\u57f7\u884c\u5b98 <a href=\"https:\/\/www.insurancejournal.com\/magazines\/mag-features\/2019\/01\/07\/513808.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Dennis Chookaszian<\/a> \u8aaa\u3002\n\u90a3\u4e9b\u64c1\u6709\u5f37\u5927\u5206\u92b7\u65b9\u6cd5\u548c\u84ec\u52c3\u767c\u5c55\u7684\u5ba2\u6236\u95dc\u4fc2\u7684\u4fdd\u96aa\u516c\u53f8\u6bd4\u90a3\u4e9b\u512a\u5148\u8003\u616e\u627f\u4fdd\u7684\u4fdd\u96aa\u516c\u53f8\u66f4\u6210\u529f\u3002 <\/p>\n\n<p>\u70ba\u4ec0\u9ebc\u5229\u6f64\u91cd\u5fc3\u767c\u751f\u4e86\u8b8a\u5316\uff1f\n\u96a8\u8457\u6280\u8853\u4f7f\u8207\u5ba2\u6236\u5efa\u7acb\u806f\u7e6b\u8b8a\u5f97\u66f4\u52a0\u5bb9\u6613\uff0c\u5b83\u4e5f\u6539\u8b8a\u4e86\u627f\u4fdd\u7684\u6027\u8cea\u3002\n\u4f8b\u5982\uff0cQEO Insurance Group \u5275\u59cb\u4eba\u517c\u9996\u5e2d\u57f7\u884c\u5b98 <a href=\"http:\/\/insurancethoughtleadership.com\/are-insurers-at-risk-of-becoming-obsolete\/\" target=\"_blank\" rel=\"noreferrer noopener\">David Disiere<\/a> \u5beb\u9053\uff0c\u6578\u4f4d\u5de5\u5177\u7c21\u5316\u4e86\u8b58\u5225\u6f5b\u5728\u98a8\u96aa\u548c\u50f9\u683c\u8986\u84cb\u7bc4\u570d\u7684\u904e\u7a0b\uff0c\u5f9e\u800c\u907f\u514d\u4e86\u610f\u5916\u640d\u5931\u3002  <\/p>\n\n<p>\u96a8\u8457\u6280\u8853\u63a5\u7ba1\u4e86\u627f\u4fdd\u548c\u5206\u92b7\u7684\u8a31\u591a\u65e5\u5e38\u4efb\u52d9\uff0c\u4fdd\u96aa\u516c\u53f8\u4e0d\u5f97\u4e0d\u5c08\u6ce8\u65bc\u8a08\u7b97\u6a5f\u7121\u6cd5\u5b8c\u6210\u7684\u4fdd\u96aa\u65b9\u9762\uff1a\u7dad\u8b77 <a href=\"https:\/\/www.boltinc.com\/customer-relationships\/?__hstc=103362207.8432e18fe1b4e270bd8d783f6794e506.1724072077526.1724252449792.1724256511253.9&amp;__hssc=103362207.10.1725027415908&amp;__hsfp=3405490495\" target=\"_blank\" rel=\"noreferrer noopener\">\u7262\u56fa\u7684\u5ba2\u6236\u95dc\u4fc2<\/a>\u3002<\/p>\n\n<p>\u5ba2\u6236\u5e0c\u671b\u5728\u8cfc\u8cb7\u4fdd\u96aa\u6642\u8003\u616e\u5230\u4eba\u70ba\u56e0\u7d20\u3002\n\u96d6\u7136\u5ba2\u6236\u6b63\u5728\u63a2\u7d22 DTC \u4fdd\u96aa\u9078\u9805\uff0c\u4f46\u901a\u904e\u4ee3\u7406\u4eba\u548c\u7d93\u7d00\u4eba\u63d0\u4f9b\u7684\u670d\u52d9\u9700\u6c42\u7e7c\u7e8c\u5927\u5927\u8d85\u904e\u5c0d DTC \u4fdd\u96aa\u7684\u9700\u6c42\u3002 <\/p>\n\n<p>2019 \u5e74\u9ea5\u80af\u932b\u7684\u4e00\u9805\u7814\u7a76\u767c\u73fe\uff0c\u5728 2012 \u5e74\u81f3 2016 \u5e74\u671f\u9593\uff0c\u901a\u904e DTC \u7ba1\u9053\u8cfc\u8cb7\u8ca1\u7522\u548c\u610f\u5916\u96aa\u7684\u4eba\u6578\u589e\u52a0\u4e86 2%\u3002\n <a href=\"https:\/\/www.mckinsey.com\/~\/media\/McKinsey\/Industries\/Financial%20Services\/Our%20Insights\/2019%20global%20insurance%20trends%20and%20forecasts\/2019-Global-Insurance-Pools-trends-and-forecasts-Distribution-vF\" target=\"_blank\" rel=\"noreferrer noopener\">Claudia Max<\/a> \u548c\u9ea5\u80af\u932b\u7814\u7a76\u4eba\u54e1\u5831\u544a\u7a31\uff0c\u5728\u6b64\u671f\u9593\uff0c\u901a\u904e\u300c\u6346\u7d81\u4ee3\u7406\u5546\u548c\u5206\u652f\u6a5f\u69cb\u300d\u7684\u8cfc\u8cb7\u91cf\u4e0b\u964d\u4e86 3%\uff0c\u800c\u901a\u904e\u7d93\u7d00\u4eba\u7684\u8cfc\u8cb7\u91cf\u589e\u52a0\u4e86 1%\u3002 <\/p>\n\n<p>\u5ffd\u8996\u5ba2\u6236\u5c0d DTC \u4fdd\u55ae\u8cfc\u8cb7\u8208\u8da3\u7684\u589e\u9577\u7684\u4fdd\u96aa\u516c\u53f8\u5c07\u9762\u81e8\u98a8\u96aa\u3002\n\u7136\u800c\uff0c\u653e\u68c4\u4ee3\u7406\u95dc\u4fc2\u800c\u652f\u63f4 DTC \u7684\u4fdd\u96aa\u516c\u53f8\u4e5f\u653e\u68c4\u4e86\u5efa\u7acb <a href=\"http:\/\/blog.boltinc.com\/insurance-distribution-solution-blog\/value-added-services?__hstc=103362207.8432e18fe1b4e270bd8d783f6794e506.1724072077526.1724252449792.1724256511253.9&amp;__hssc=103362207.10.1725027415908&amp;__hsfp=3405490495\" target=\"_blank\" rel=\"noreferrer noopener\">\u5ba2\u6236\u5fe0\u8aa0\u5ea6<\/a>\u7684\u6709\u529b\u65b9\u6cd5\u3002 <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/car-insurance-claim-1024x683.jpg\" alt=\"\" class=\"wp-image-6174\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/car-insurance-claim-1024x683.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/car-insurance-claim-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/car-insurance-claim-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/car-insurance-claim-1536x1024.jpg 1536w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/car-insurance-claim.jpg 1999w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u4ee3\u7406\u5982\u4f55\u589e\u52a0\u50f9\u503c<\/h2>\n\n<p>\u81ea\u52d5\u5316\u3001DTC \u6e20\u9053\u548c\u985e\u4f3c\u7684\u6578\u4f4d\u7a81\u7834\u6b63\u5728\u6539\u8b8a\u4fdd\u96aa\u516c\u53f8\u8207\u4ee3\u7406\u4eba\u548c\u4ee3\u7406\u4eba\u8207\u5ba2\u6236\u7684\u95dc\u4fc2\u3002\n\u96a8\u8457\u4ee3\u7406\u4eba\u80fd\u5920\u901a\u904e AI \u548c\u6a5f\u5668\u5b78\u7fd2\u81ea\u52d5\u57f7\u884c\u8907\u96dc\u4efb\u52d9\uff0c\u4ed6\u5011\u5c07\u9700\u8981\u627e\u5230\u4f7f\u81ea\u5df1\u5728\u4fdd\u96aa\u6d41\u7a0b\u4e2d\u7684\u4f5c\u7528\u66f4\u6709\u610f\u7fa9\u7684\u65b9\u6cd5\u3002 <\/p>\n\n<p>\u201c\u81ea\u52d5\u5316\u662f\u4e00\u628a\u96d9\u5203\u528d\uff1a\u5b83\u53ef\u80fd\u6703\u4f7f\u4ee3\u7406\u904e\u6642\uff0c\u6216\u8005\u4f7f\u4ed6\u5011\u66f4\u6709\u6548\u3001\u66f4\u9ad8\u6548\uff0c\u201dForrester \u9ad8\u7d1a\u5206\u6790\u5e2b <a href=\"https:\/\/go.forrester.com\/blogs\/the-future-is-unwritten-writing-the-future-of-the-insurance-agency\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jeffery Williams<\/a> \u5beb\u9053\u3002<\/p>\n\n<p>\u4e00\u65b9\u9762\uff0c\u81ea\u52d5\u5316\u53ef\u4ee5\u5c07\u4ee3\u7406\u4eba\u5f9e\u983b\u7e41\u3001\u6a19\u6e96\u3001\u60c5\u611f\u6216\u8ca1\u52d9\u6210\u672c\u8f03\u4f4e\u7684\u4ea4\u6613\u4e2d\u89e3\u653e\u51fa\u4f86\uff0c\u623f\u5730\u7522\u548c\u6280\u8853\u4f01\u696d\u5bb6 <a href=\"https:\/\/www.geekwire.com\/2019\/will-tech-make-realtors-obsolete-investors-debate-future-real-estate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Elie Finegold<\/a> \u8aaa\u3002\n\u53e6\u4e00\u65b9\u9762\uff0c\u4e0d\u983b\u7e41\u3001\u4e0d\u6a19\u6e96\u6216\u5177\u6709\u60c5\u611f\u89d2\u5ea6\u7684\u4ea4\u6613\u4ecd\u7136\u9700\u8981\u4ee3\u7406\u4eba\u7684\u4eba\u60c5\u5473\u3002 <\/p>\n\n<p>\u96d6\u7136 Finegold \u8ac7\u8ad6\u7684\u662f\u623f\u5730\u7522\u4ea4\u6613\uff0c\u4f46\u4fdd\u96aa\u4e5f\u662f\u5982\u6b64\u3002\n\u5ba2\u6236\u53ef\u80fd\u6703\u767c\u73fe\u5728\u7dda\u66f4\u65b0\u6a19\u6e96\u6c7d\u8eca\u4fdd\u55ae\u5f88\u5bb9\u6613\uff0c\u4f46\u4ed6\u5011\u66f4\u53ef\u80fd\u9700\u8981\u5c08\u696d\u4eba\u58eb\u7684\u5e6b\u52a9\u4f86\u505a\u51fa\u6c7a\u7b56\uff0c\u4f8b\u5982\u70ba\u4ed6\u5011\u7684\u696d\u52d9\u6295\u4fdd\u6216\u70ba\u73cd\u8cb4\u7684\u8001\u723a\u8eca\u6295\u4fdd\u3002 <\/p>\n\n<p>\u5efa\u7acb\u9019\u7a2e\u4eba\u969b\u95dc\u4fc2\u7684\u80fd\u529b\u662f\u4fdd\u96aa\u4ee3\u7406\u4eba\u6b0a\u529b\u548c\u50f9\u503c\u7684\u6838\u5fc3\u3002<\/p>\n\n<p>\u201c\u7368\u7acb\u4fdd\u96aa\u4ee3\u7406\u4eba\u7684\u50f9\u503c\u4e3b\u5f35\u4e0d\u662f\u627f\u4fdd\u7bc4\u570d\u3001\u50f9\u683c\u6216\u670d\u52d9\uff0c\u201d\u9818\u5c0e\u529b\u9867\u554f <a href=\"https:\/\/ryanhanley.com\/if-you-work-in-insurance-this-should-be-the-only-article-you-read-on-the-future-of-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ryan Hanley<\/a> \u8aaa\u3002\n\u76f8\u53cd\uff0c\u5b83\u662f\u5efa\u7acb\u4e00\u5c0d\u4e00\u5ba2\u6236\u95dc\u4fc2\u7684\u80fd\u529b\uff0c\u4e26\u77ad\u89e3\u4ee3\u7406\u5c07\u5229\u7528\u6578\u4f4d\u5de5\u5177\u63d0\u4f9b\u51fa\u8272\u7684 <a href=\"http:\/\/blog.boltinc.com\/insurance-distribution-solution-blog\/personalized-customer-messaging?__hstc=103362207.8432e18fe1b4e270bd8d783f6794e506.1724072077526.1724252449792.1724256511253.9&amp;__hssc=103362207.10.1725027415908&amp;__hsfp=3405490495\" target=\"_blank\" rel=\"noreferrer noopener\">\u500b\u4eba\u5316\u670d\u52d9<\/a>\u3002 <\/p>\n\n<p>\u901a\u904e\u9019\u7a2e\u65b9\u5f0f\uff0c\u4ee3\u7406\u4eba\u5728\u4fdd\u96aa\u8cfc\u8cb7\u904e\u7a0b\u4e2d\u5145\u7576\u589e\u503c\u4ef2\u4ecb\u3002\n\u4ed6\u5011\u8207\u5ba2\u6236\u548c\u6578\u4f4d\u5206\u92b7\u9580\u6236\u5408\u4f5c\uff0c\u4ee5\u78ba\u4fdd\u5ba2\u6236\u7684\u554f\u984c\u5f97\u5230\u6709\u6548\u56de\u7b54\uff0c\u4e26\u78ba\u4fdd\u5ba2\u6236\u77ad\u89e3\u4ed6\u5011\u7684\u8986\u84cb\u7bc4\u570d\u2014\u2014\u9019\u662f\u5ba2\u6236\u6eff\u610f\u5ea6\u7684\u91cd\u8981\u56e0\u7d20\uff0c\u5c24\u5176\u662f\u5728\u63d0\u51fa\u6295\u8a34\u6642\u3002 <\/p>\n\n<p>\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u76f4\u63a5\u5728\u7dda\u8cfc\u8cb7\u4fdd\u96aa\u7684\u5ba2\u6236\u53ef\u80fd\u7121\u6cd5\u5b8c\u5168\u4e86\u89e3\u4ed6\u5011\u7684\u627f\u4fdd\u7bc4\u570d\u3002\n\u201c\u4f7f\u7528\u8005\u53ef\u80fd\u4e0d\u6703\u95b1\u8b80\u7d30\u5247\uff0c\u6216\u8005\u53ef\u80fd\u6703\u5c0d\u4ed6\u5011\u7684\u4fdd\u55ae\u689d\u6b3e\u611f\u5230\u56f0\u60d1\u3002\u9019\u53ef\u80fd\u6703\u4f7f\u6295\u4fdd\u4eba\u5c0d\u4ed6\u5011\u53ef\u4ee5\u4f7f\u7528\u7684\u4fdd\u96aa\u4e00\u7121\u6240\u77e5\u3002\u4ed6\u5011\u751a\u81f3\u53ef\u80fd\u4e0d\u77e5\u9053\u4ed6\u5011\u6bcf\u6708\u7684\u5be6\u969b\u6210\u672c\u662f\u591a\u5c11\uff0c\u201cQuoteWizard \u7684 <a href=\"https:\/\/quotewizard.com\/auto-insurance\/agent-v-online\" target=\"_blank\" rel=\"noreferrer noopener\">Tess Owen<\/a> \u8aaa\u3002\n\u6240\u6709\u9019\u4e9b\u8981\u9ede\u4e0d\u50c5\u53ef\u80fd\u964d\u4f4e\u5ba2\u6236\u6eff\u610f\u5ea6\uff0c\u800c\u4e14\u6703\u6210\u70ba\u722d\u8ad6\u7684\u554f\u984c\u3002  <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/senior-couple-1024x683.jpg\" alt=\"\" class=\"wp-image-6849\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/senior-couple-1024x683.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/senior-couple-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/senior-couple-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/senior-couple.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u8abf\u6574\u60a8\u7684 DTC \u548c\u672c\u5730\u4ee3\u7406\u7b56\u7565<\/h2>\n\n<p>\u76ee\u524d\uff0c\u8a31\u591a\u4fdd\u96aa\u516c\u53f8\u5171\u5b58\u6280\u8853\u9a45\u52d5\u7684 DTC \u548c\u57fa\u65bc\u4eba\u5de5\u7684\u672c\u5730\u4ee3\u7406\u7ba1\u9053\u3002\n\u96d6\u7136\u4fdd\u96aa\u8a55\u8ad6\u54e1\u5c0d\u9019\u7a2e\u96d9\u91cd\u95dc\u4fc2\u6709\u770b\u6cd5\uff0c\u4f46\u6c92\u6709\u4eba\u78ba\u5207\u77e5\u9053\u5c07\u5982\u4f55\u53d6\u5f97\u5e73\u8861\u3002 <\/p>\n\n<p>\u4fdd\u96aa\u516c\u53f8\u53ef\u4ee5\u5f9e\u63a1\u53d6 DTC \u77e5\u60c5\u65b9\u6cd5\u4e2d\u53d7\u76ca\u3002\n\u4eca\u5929\u7684\u5ba2\u6236\u8d8a\u4f86\u8d8a\u559c\u6b61\u5728\u7dda\u77ad\u89e3\u4fdd\u96aa\u9078\u9805\u3002 <\/p>\n\n<p>\u4f8b\u5982\uff0c\u4e00\u9805\u7814\u7a76\u767c\u73fe\uff0c52% \u7684\u8cfc\u8cb7\u8005\u4f7f\u7528\u641c\u5c0b\u5f15\u64ce <a href=\"http:\/\/blog.boltinc.com\/insurance-distribution-solution-blog\/comparison-shopping?__hstc=103362207.8432e18fe1b4e270bd8d783f6794e506.1724072077526.1724252449792.1724256511253.9&amp;__hssc=103362207.10.1725027415908&amp;__hsfp=3405490495\" target=\"_blank\" rel=\"noreferrer noopener\">\u4f86\u7814\u7a76<\/a> \u54c1\u724c\u548c\u7522\u54c1;32% \u7684\u4eba\u5728\u8cfc\u8cb7\u524d\u6703\u5728\u7db2\u4e0a\u7814\u7a76\u54c1\u724c\uff0c25% \u7684\u4eba\u6703\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u95dc\u6ce8\u4ed6\u5011\u611f\u8208\u8da3\u7684\u54c1\u724c\uff0cGlobalWebIndex \u7684 <a href=\"https:\/\/blog.globalwebindex.com\/marketing\/direct-to-consumer-insurance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sam Ernest-Jones<\/a> \u8aaa\u3002<\/p>\n\n<p>\u901a\u904e\u5efa\u7acb\u5728\u7dda\u5f62\u8c61\uff0c\u4fdd\u96aa\u516c\u53f8\u53ef\u4ee5\u5438\u5f15\u9019\u4e9b Web \u700f\u89bd\u6d88\u8cbb\u8005\u7684\u6ce8\u610f\u529b\u3002\n\u4ed6\u5011\u9084\u53ef\u4ee5\u5229\u7528\u4eba\u5de5\u667a\u6167\u7b49\u5de5\u5177\u4f86\u8aac\u660e\u5206\u6790\u5ba2\u6236\u7684\u5728\u7dda\u6d41\u89bd\u6216\u521d\u59cb\u61c9\u7528\u7a0b\u5f0f\uff0c\u4e26\u5c07\u4ed6\u5011\u5f15\u5c0e\u81f3\u9069\u7576\u7684\u7ba1\u9053\u3002\n\u4f8b\u5982\uff0c\u9700\u8981\u5b9a\u671f\u7e8c\u8a02\u7684\u5ba2\u6236\u53ef\u80fd\u6703\u5728\u7dda\u9032\u884c\uff0c\u800c\u90a3\u4e9b\u5c0d\u65b0\u4fdd\u96aa\u6709\u8907\u96dc\u7591\u554f\u7684\u5ba2\u6236\u53ef\u80fd\u6703\u88ab\u5f15\u5c0e\u81f3\u7576\u5730\u4ee3\u7406\u3002  <\/p>\n\n<p>\u4fdd\u96aa\u516c\u53f8\u9084\u53ef\u4ee5\u5f9e\u5275\u5efa\u5e36\u6709\u5167\u7f6e\u5de5\u5177\u7684 DTC \u5e73\u81fa\u4e2d\u53d7\u76ca\uff0c\u4ee5\u8aac\u660e\u4ee3\u7406\u4eba\uff0c <a href=\"https:\/\/hbr.org\/2018\/12\/building-a-direct-to-consumer-strategy-without-alienating-your-distributors\" target=\"_blank\" rel=\"noreferrer noopener\">Ned Calder\u3001Shahriar Parvarandeh \u548c Michael Brady<\/a> \u5728\u300a\u54c8\u4f5b\u5546\u696d\u8a55\u8ad6\u300b\u4e2d\u8aaa\u3002<\/p>\n\n<p>\u4f8b\u5982\uff0c\u91cd\u578b\u8a2d\u5099\u88fd\u9020\u5546 Caterpillar \u5728\u63a8\u51fa\u5728\u7dda\u8eca\u8f1b\u7ba1\u7406\u5e73\u81fa\u4ee5\u8aac\u660e\u5ba2\u6236\u8cfc\u8cb7\u3001\u4f7f\u7528\u548c\u7dad\u8b77 Caterpillar \u8a2d\u5099\u6642\uff0c\u5192\u8457\u5c07\u5176\u7576\u5730\u8f49\u92b7\u5546\u6392\u9664\u5728\u92b7\u552e\u548c\u7dad\u8b77\u6d41\u7a0b\u4e4b\u5916\u7684\u98a8\u96aa\u3002\n\u4f46\u662f\uff0c\u8a72\u516c\u53f8\u901a\u904e\u6dfb\u52a0\u4e00\u9805\u529f\u80fd\u4f86\u89e3\u6c7a\u9019\u500b\u554f\u984c\uff0c\u8a72\u529f\u80fd\u53ef\u4ee5\u5728\u9644\u8fd1\u7684\u5ba2\u6236\u9700\u8981\u8aac\u660e\u6642\u901a\u77e5\u7576\u5730\u7684 Caterpillar \u8f49\u92b7\u5546\u3002\n\u8a72\u5e73\u81fa\u6210\u70ba\u5ba2\u6236\u548c\u7576\u5730\u5206\u92b7\u5546\u806f\u7e6b\u7684\u4e00\u7a2e\u65b9\u5f0f\uff0c\u78ba\u4fdd\u53ef\u4ee5\u66f4\u6709\u6548\u5730\u6eff\u8db3\u5ba2\u6236\u7684\u9700\u6c42\u3002  <\/p>\n\n<p>\u985e\u4f3c\u7684\u65b9\u6cd5\u53ef\u7528\u65bc\u9023\u63a5\u4fdd\u96aa\u5ba2\u6236\u548c\u7576\u5730\u4ee3\u7406\u4eba\u3002\n\u4f8b\u5982\uff0c\u8a72\u5e73\u81fa\u53ef\u80fd\u5141\u8a31\u5ba2\u6236\u5728\u7dda\u8cfc\u8cb7\u4fdd\u96aa\uff0c\u540c\u6642\u63d0\u9192\u7576\u5730\u4ee3\u7406\u4eba\u5df2\u8cfc\u8cb7\u4fdd\u55ae\u3002\n\u7136\u5f8c\uff0c\u7576\u5730\u4ee3\u7406\u53ef\u4ee5\u8ddf\u9032\u8cb7\u5bb6\uff0c\u67e5\u770b\u4ed6\u5011\u7684\u627f\u4fdd\u7bc4\u570d\uff0c\u4e26\u5728\u8cb7\u5bb6\u6709\u7591\u554f\u6216\u9700\u8981\u63d0\u51fa\u7d22\u8ce0\u6642\u7acb\u5373\u806f\u7e6b\u3002  <\/p>\n\n<h2 class=\"wp-block-heading\">\u4ee3\u7406\u6703\u6d88\u5931\u55ce\uff1f<\/h2>\n\n<p>\u5c07\u672c\u5730\u4ee3\u7406\u548c DTC \u7ba1\u9053\u9023\u63a5\u5230\u4e00\u500b\u4ee5\u5ba2\u6236\u70ba\u4e2d\u5fc3\u7684\u55ae\u4e00\u5206\u92b7\u65b9\u6cd5\u7684\u6a5f\u6703\u6bd4\u6bd4\u7686\u662f\u3002\n\u7136\u800c\uff0c\u4ed6\u5011\u4f3c\u4e4e\u4e26\u6c92\u6709\u8b93\u6240\u6709\u4eba\u76f8\u4fe1\u9019\u7a2e\u6df7\u5408\u7b56\u7565\u5c07\u6210\u70ba\u73fe\u5be6\u3002 <\/p>\n\n<p>\u4e00\u4e9b\u4eba\u9810\u6e2c\uff0c\u6578\u4f4d\u7ba1\u9053\u548c\u81ea\u52d5\u5316\u7b56\u7565\u6700\u7d42\u5c07\u4f7f\u5ea7\u5e2d\u904e\u6642\u3002\n\u4f8b\u5982\uff0c\u5728\u8a0e\u8ad6\u4eba\u58fd\u4fdd\u96aa\u6642\uff0c\u8ca1\u5bcc\u7ba1\u7406\u9867\u554f <a href=\"https:\/\/www.forbes.com\/sites\/russalanprince\/2015\/04\/12\/how-artificial-intelligence-will-eliminate-the-need-for-the-vast-majority-of-life-insurance-agents\/#6e47027649d7\" target=\"_blank\" rel=\"noreferrer noopener\">Russ Alan Prince<\/a> \u8868\u793a\uff0c\u5927\u591a\u6578\u4ee3\u7406\u4eba\u5c07\u53d7\u5230\u6280\u8853\u7684\u56b4\u91cd\u5f71\u97ff\u3002\n\u4eba\u5de5\u667a\u6167\u548c\u6a5f\u5668\u5b78\u7fd2\u6700\u7d42\u5c07\u53d6\u4ee3\u7d55\u5927\u591a\u6578\u4fdd\u96aa\u4ee3\u7406\u4eba\u76ee\u524d\u7684\u529f\u80fd\u3002  <\/p>\n\n<p>\u7136\u800c\uff0c\u5373\u4f7f\u662f\u50cf\u666e\u6797\u65af\u9019\u6a23\u7684\u8a55\u8ad6\u54e1\u4e5f\u5141\u8a31\u4f8b\u5916\u3002\n\u4ed6\u5beb\u9053\uff1a\u300c\u5c07\u6709\u4e00\u5b9a\u6bd4\u4f8b\u7684\u5275\u65b0\u3001\u6709\u9060\u898b\u7684\u4eba\u58fd\u4fdd\u96aa\u4ee3\u7406\u4eba\uff0c\u4ed6\u5011\u5c07\u5229\u7528\u6280\u8853\u548c\u96a8\u4e4b\u800c\u4f86\u7684\u4e0d\u65b7\u8b8a\u5316\u7684\u884c\u696d\u52d5\u614b\u70ba\u4ed6\u4eba\u5275\u9020\u5de8\u5927\u7684\u50f9\u503c\u3002 <\/p>\n\n<p>\u8ca1\u7522\u548c\u610f\u5916\u96aa\u4ee3\u7406\u4eba\u4e5f\u6709\u6a5f\u6703\u6210\u70ba\u9019\u4e9b\u5275\u65b0\u7684\u601d\u60f3\u5bb6\u3002\n\u8ca1\u7522\u4fdd\u96aa\u516c\u53f8\u53ef\u4ee5\u5e6b\u52a9\u4ed6\u5011\u7684\u4ee3\u7406\u4eba\u9032\u5165\u4ed6\u5011\u4f5c\u70ba\u4eba\u969b\u95dc\u4fc2\u4fc3\u9032\u8005\u7684\u65b0\u89d2\u8272\u3002\n\u901a\u904e\u9019\u6a23\u505a\uff0cP&amp;C \u53ef\u4ee5\u6355\u7372\u9019\u4e9b\u672c\u5730\u4ee3\u7406\u5c07\u7522\u751f\u7684\u50f9\u503c\uff0c\u4f8b\u5982\u66f4\u7262\u56fa\u7684\u5ba2\u6236\u95dc\u4fc2\u3001\u6e1b\u5c11\u56e0\u8aa4\u89e3\u5f15\u8d77\u7684\u885d\u7a81\u4ee5\u53ca\u7d42\u8eab\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u3002  <\/p>\n\n<p><em>\u5716\u7247\u4f86\u81ea\uff1aprimagefactory\/\u00a9123RF.com\uff0c Cathy Yeulet\/\u00a9123RF.com\uff0c goodluz\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e92\u806f\u7db2\u7684\u8208\u8d77\u63a8\u52d5\u4e86\u5728\u7dda\u696d\u52d9\u7684\u7206\u70b8\u5f0f\u589e\u9577\u3002 \u4eca\u5929\uff0c\u5ba2\u6236\u4e0a\u7db2\u671f\u671b\u4ed6\u5011\u4e0d\u50c5\u53ef\u4ee5\u7814\u7a76\uff0c\u9084\u53ef\u4ee5\u8cfc\u8cb7\u4efb\u4f55\u53ef\u4ee5\u60f3\u50cf\u7684\u6771\u897f\uff0c\u5f9e [&hellip;]<\/p>\n","protected":false},"featured_media":6861,"template":"","insight-category":[],"class_list":["post-18418","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight\/18418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/media\/6861"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/media?parent=18418"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/zh-hant\/wp-json\/wp\/v2\/insight-category?post=18418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}