{"id":21307,"date":"2024-09-30T14:31:09","date_gmt":"2024-09-30T19:31:09","guid":{"rendered":"https:\/\/bolttech.io\/insights\/%e4%b8%ba%e4%bb%80%e4%b9%88-pc-insurance-%e9%9c%80%e8%a6%81%e6%9b%b4%e4%b8%aa%e6%80%a7%e5%8c%96%e7%9a%84%e5%ae%a2%e6%88%b7%e4%bf%a1%e6%81%af\/"},"modified":"2024-11-06T17:31:47","modified_gmt":"2024-11-06T22:31:47","slug":"%e4%b8%ba%e4%bb%80%e4%b9%88-pc-insurance-%e9%9c%80%e8%a6%81%e6%9b%b4%e4%b8%aa%e6%80%a7%e5%8c%96%e7%9a%84%e5%ae%a2%e6%88%b7%e4%bf%a1%e6%81%af","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/zh-hans\/insights\/%e4%b8%ba%e4%bb%80%e4%b9%88-pc-insurance-%e9%9c%80%e8%a6%81%e6%9b%b4%e4%b8%aa%e6%80%a7%e5%8c%96%e7%9a%84%e5%ae%a2%e6%88%b7%e4%bf%a1%e6%81%af\/","title":{"rendered":"\u4e3a\u4ec0\u4e48 P&amp;C Insurance \u9700\u8981\u66f4\u4e2a\u6027\u5316\u7684\u5ba2\u6237\u4fe1\u606f"},"content":{"rendered":"\n<p>\u8d22\u4ea7\u9669\u548c\u610f\u5916\u9669\u4fdd\u9669\u516c\u53f8\u6b63\u5728\u52aa\u529b\u5e94\u5bf9\u4e0d\u65ad\u589e\u52a0\u7684\u7d22\u8d54\uff0c\u4e0e\u6b64\u540c\u65f6\uff0c\u5ba2\u6237\u4e5f\u5728\u653e\u5f03\u4ed6\u4eec\u7684\u4fdd\u9669\u3002PropertyCasualty360 \u7684\u64b0\u7a3f\u4eba<a href=\"https:\/\/www.propertycasualty360.com\/2018\/06\/19\/5-trends-influencing-pc-insurance-purchases\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tom Super \u548c Colleen Cairns<\/a> \u8868\u793a\uff0c\u4e0e\u6b64\u540c\u65f6\uff0c\u5ba2\u6237\u5bf9\u8d2d\u4e70\u4fdd\u9669\u7684\u6ee1\u610f\u5ea6\u4e5f\u8fbe\u5230\u4e86\u5386\u53f2\u6700\u4f4e\u70b9\u3002 <\/p>\n\n<p>Super \u548c Cairns \u8ba4\u4e3a\uff0c\u5ba2\u6237\u4e0d\u6ee1\u60c5\u7eea\u9ad8\u6da8\u7684\u4e00\u4e2a\u539f\u56e0\u662f\uff0c\u5ba2\u6237\u4e0d\u518d\u770b\u5230\u4fdd\u9669\u516c\u53f8\u63d0\u51fa\u7684\u603b\u4f53\u4ef7\u503c\u4e3b\u5f20\u3002 \u4ed6\u4eec\u611f\u5230\u65e0\u6240\u9002\u4ece\uff0c\u4f3c\u4e4e\u652f\u4ed8\u7684\u4fdd\u9669\u8d39\u6c38\u8fdc\u4e0d\u4f1a\u6709\u56de\u62a5\u3002<\/p>\n\n<p>\u4e2a\u6027\u5316\u5ba2\u6237\u4fe1\u606f\u4e3a\u626d\u8f6c\u8fd9\u79cd\u5173\u7cfb\u63d0\u4f9b\u4e86\u4e00\u4e2a\u91cd\u8981\u5de5\u5177\u3002 \u901a\u8fc7\u4e0e\u5ba2\u6237\u8fdb\u884c\u4e2a\u4eba\u5c42\u9762\u7684\u4ea4\u6d41\uff0c\u4fdd\u8d54\u4fdd\u9669\u516c\u53f8\u53ef\u4ee5\u66f4\u597d\u5730\u5c55\u793a\u4ef7\u503c\u548c\u5efa\u7acb\u8054\u7cfb\uff0c\u5e2e\u52a9\u5ba2\u6237\u4e86\u89e3\u4e3a\u4ec0\u4e48\u4e0e\u4fdd\u9669\u516c\u53f8\u5408\u4f5c\u6700\u7b26\u5408\u4ed6\u4eec\u7684\u5229\u76ca\u3002<\/p>\n\n<h2 class=\"wp-block-heading\">\u8d22\u4ea7\u548c\u610f\u5916\u9669\u7684\u4e2a\u6027\u5316\u8d8b\u52bf<\/h2>\n\n<p>\u4e2a\u6027\u5316\u4e0d\u4ec5\u9650\u4e8e\u4fdd\u9669\u3002 \u5ba2\u6237\u5728\u5404\u79cd\u8d2d\u4e70\u4e92\u52a8\u4e2d\u8d8a\u6765\u8d8a\u591a\u5730\u4f53\u9a8c\u5230\u4e2a\u6027\u5316\uff0c\u4f7f\u5176\u6210\u4e3a\u4e00\u79cd\u66f4\u5e38\u89c1\u3001\u66f4\u503c\u5f97\u671f\u5f85\u7684\u4f53\u9a8c\u3002<\/p>\n\n<p>\u5ba2\u6237\u503e\u5411\u4e8e\u901a\u8fc7\u6539\u53d8\u4ed6\u4eec\u7684\u8d2d\u4e70\u4e60\u60ef\u6765\u5e94\u5bf9\u4e2a\u6027\u5316\uff1a\u7814\u7a76\u4e13\u5bb6 <a href=\"https:\/\/www.infosys.com\/newsroom\/press-releases\/Documents\/genome-research-report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Vanson Bourne<\/a> \u8868\u793a\uff0c\u5728\u4e00\u9879\u7814\u7a76\u4e2d\uff0c86% \u7684\u53d7\u8bbf\u5ba2\u6237\u8868\u793a\u4e2a\u6027\u5316\u5f71\u54cd\u4e86\u4ed6\u4eec\u8d2d\u4e70\u7684\u5546\u54c1\u3002<\/p>\n\n<p>\u968f\u7740\u5ba2\u6237\u671f\u671b\u7684\u53d8\u5316\uff0c\u4fdd\u9669\u548c\u8d22\u4ea7\u4fdd\u9669\u516c\u53f8\u7684\u884c\u4e3a\u4e5f\u5728\u53d1\u751f\u53d8\u5316\uff0c\u5c3d\u7ba1\u901f\u5ea6\u8f83\u6162\u3002FE International \u521b\u59cb\u4eba<a href=\"https:\/\/www.entrepreneur.com\/article\/315356\" target=\"_blank\" rel=\"noreferrer noopener\">Thomas Smale<\/a>\u5728\u300a\u521b\u4e1a\u5bb6\u300b\u6742\u5fd7\u4e0a\u8bf4\uff0c\u5c3d\u7ba1 77% \u7684\u516c\u53f8\u8ba4\u4e3a\u5b9e\u65f6\u4e2a\u6027\u5316\u975e\u5e38\u91cd\u8981\uff0c\u4f46\u4ecd\u6709 60% \u7684\u516c\u53f8\u5728\u5b9e\u65bd\u6709\u6548\u7684\u5b9e\u65f6\u4e2a\u6027\u5316\u65b9\u9762\u4e3e\u6b65\u7ef4\u8270\u3002\u7136\u800c\uff0c\u4fdd\u9669\u516c\u53f8\u4e5f\u53d1\u73b0\uff0c\u6539\u5584\u5ba2\u6237\u4e2a\u6027\u5316\u7684\u5de5\u5177\u540c\u6837\u53ef\u4ee5\u6539\u5584\u627f\u4fdd\u548c\u7406\u8d54\u7ba1\u7406\u3002  <\/p>\n\n<h3 class=\"wp-block-heading\">\u5ba2\u6237\u9700\u8981\u4e2a\u6027\u5316<\/h3>\n\n<p>Emerj \u7684\u91c7\u8d2d\u4e13\u5bb6 <a href=\"https:\/\/emerj.com\/ai-sector-overviews\/artificial-intelligence-in-insurance-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Edmund Zagorin<\/a> \u8868\u793a\uff0c\u4fdd\u9669\u7684\u4e2a\u6027\u5316\u6b63\u5728\u6539\u53d8\u5404\u79cd\u5404\u6837\u7684\u4efb\u52a1\uff0c\u4ece\u8425\u9500\u4fdd\u9669\u5230\u8bbe\u5b9a\u4fdd\u8d39\uff0c\u518d\u5230\u4e3a\u7279\u5b9a\u9879\u76ee\u6216\u4e8b\u4ef6\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u4fdd\u9669\u3002<\/p>\n\n<p>\u5ba2\u6237\u5bf9\u4e2a\u6027\u5316\u5e26\u6765\u7684\u597d\u5904\u975e\u5e38\u611f\u5174\u8da3\uff0c\u4ed6\u4eec\u751a\u81f3\u613f\u610f\u5206\u4eab\u66f4\u591a\u81ea\u5df1\u7684\u4e2a\u4eba\u4fe1\u606f\uff0c\u4ee5\u83b7\u5f97\u8fd9\u4e9b\u597d\u5904&#8211;\u4ed6\u4eec\u8fd9\u6837\u505a\u5df2\u7ecf\u6709\u597d\u51e0\u5e74\u4e86\u3002\u65e9\u5728 2014 \u5e74\uff0c\u6469\u6839\u58eb\u4e39\u5229\u5e38\u52a1\u8463\u4e8b<a href=\"https:\/\/www.the-digital-insurer.com\/wp-content\/uploads\/2014\/10\/372-evolution-revolution-how-insurers-stay-relevant-digital-world.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e54\u6069-\u970d\u91d1\uff08Jon Hocking<\/a>\uff09\u548c\u5176\u4ed6\u7814\u7a76\u4eba\u5458\u5c31\u53d1\u8868\u4e86\u4e00\u4efd\u84dd\u76ae\u4e66\uff0c\u62a5\u544a\u79f0 85% \u7684\u4fdd\u9669\u5ba2\u6237\u613f\u610f\u5206\u4eab\u4fe1\u606f\uff0c\u4ee5\u83b7\u5f97\u4e2a\u6027\u5316\u5b9a\u4ef7\u7684\u597d\u5904\u3002 <\/p>\n\n<p>\u7136\u800c\uff0c\u4fdd\u9669\u516c\u53f8\u5e76\u4e0d\u603b\u662f\u9700\u8981\u6316\u6398\u6570\u636e\uff0c\u4ece\u800c\u91c7\u53d6\u4e2a\u6027\u5316\u7684\u65b9\u6cd5\u3002&#8221;\u9ea6\u80af\u9521\u516c\u53f8\u526f\u5408\u4f19\u4eba<a href=\"https:\/\/www.mckinsey.com\/industries\/financial-services\/our-insights\/how-traditional-insurance-carriers-can-disrupt-through-personalized-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">\u7c73\u62c9-\u963f\u8fbe\u83ab\u5a03<\/a>\uff08<a href=\"https:\/\/www.mckinsey.com\/industries\/financial-services\/our-insights\/how-traditional-insurance-carriers-can-disrupt-through-personalized-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Mila Adamova<\/a>\uff09\u548c\u5176\u4ed6\u7814\u7a76\u4eba\u5458\u8bf4\uff1a&#8221;\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u5ba2\u6237\u672a\u6ee1\u8db3\u9700\u6c42\u7684\u7ebf\u7d22\u9690\u85cf\u5728\u4f17\u76ee\u777d\u777d\u4e4b\u4e0b\u3002\u4f8b\u5982\uff0c\u4e00\u4f4d\u5ba2\u6237\u6253\u7535\u8bdd\u8981\u6c42\u66f4\u65b0\u6c7d\u8f66\u4fdd\u5355\u7684\u8d26\u5355\u5730\u5740\uff0c\u8fd9\u8868\u660e\u4ed6\u6216\u5979\u6700\u8fd1\u642c\u4e86\u5bb6\uff0c\u800c\u4e14\u53ef\u80fd\u8fd8\u9700\u8981\u4e00\u4efd\u79df\u623f\u4fdd\u5355\u3002  <\/p>\n\n<h3 class=\"wp-block-heading\">\u4e2a\u6027\u5316\u548c\u4eba\u5de5\u667a\u80fd<\/h3>\n\n<p>\u4eba\u5de5\u667a\u80fd\u8ba9\u4fdd\u9669\u548c\u5176\u4ed6\u884c\u4e1a\u7684\u4e2a\u6027\u5316\u53d8\u5f97\u66f4\u52a0\u5bb9\u6613\u3002Haven Life \u9996\u5e2d\u6267\u884c\u5b98<a href=\"https:\/\/tearsheet.co\/insurtech\/the-49-biggest-trends-in-insurance-and-insurtech-for-2019-according-to-experts\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e9a\u4f26-\u672c-\u5179\u7ef4\uff08Yaron Ben-Zvi<\/a>\uff09\u8bf4\uff0c\u4eba\u5de5\u667a\u80fd\u53ef\u4ee5\u5206\u6790\u5927\u91cf\u4e2a\u4eba\u6570\u636e\u70b9\uff0c\u4f7f\u4fdd\u9669\u516c\u53f8\u80fd\u591f\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u4fe1\u606f\u3001\u4e2a\u6027\u5316\u5b9a\u4ef7\u548c\u4e00\u5bf9\u4e00\u7684\u4e92\u52a8\u3002 <\/p>\n\n<p>Insurance Innovation Reporter \u7684<a href=\"http:\/\/iireporter.com\/four-major-trends-to-reshape-insurance-analytics-for-2018\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kimberly Harris-Ferrante<\/a>\u8bf4\uff0c\u4e3a\u4e86\u8fdb\u4e00\u6b65\u5229\u7528\u4eba\u5de5\u667a\u80fd\u7684\u529b\u91cf\u6765\u7ba1\u7406\u8425\u9500\u4e2d\u7684\u4e2a\u6027\u5316\uff0c\u4fdd\u9669\u516c\u53f8\u9700\u8981\u91c7\u7528\u80fd\u591f\u5206\u6790\u6587\u672c\u4fe1\u606f\u3001\u8bed\u97f3\u3001\u89c6\u9891\u548c\u56fe\u50cf\u7b49\u975e\u7ed3\u6784\u5316\u6570\u636e\u7684\u5de5\u5177\u3002Harris-Ferrante \u8bf4\uff0c\u8fd9\u4e9b\u5de5\u5177\u4e0d\u4ec5\u6709\u52a9\u4e8e\u63d0\u5347\u4e2a\u6027\u5316\uff0c\u8fd8\u80fd\u63d0\u9ad8\u627f\u4fdd\u548c\u7406\u8d54\u7ba1\u7406\u7684\u51c6\u786e\u6027\u3002 <\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/consultation.jpg\" alt=\"\" class=\"wp-image-5539\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/consultation.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/consultation-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/consultation-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u4e0e\u5ba2\u6237\u5efa\u7acb\u4e2a\u4eba\u5173\u7cfb<\/h2>\n\n<p>\u5f53\u4eca\u7684\u6280\u672f\u5de5\u5177\u4f7f\u6211\u4eec\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u5bb9\u6613\u4e3a\u4fdd\u9669\u5ba2\u6237\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u670d\u52a1\u3002 \u7136\u800c\uff0c\u6b63\u786e\u4f7f\u7528\u8fd9\u4e9b\u5de5\u5177\u5bf9\u4efb\u4f55\u4e2a\u6027\u5316\u4f01\u4e1a\u7684\u6210\u529f\u90fd\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n<h2 class=\"wp-block-heading\">\u5c06 AI \u89c6\u4e3a\u5de5\u5177<\/h2>\n\n<p>\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60\u53ef\u4ee5\u4f7f\u4e2a\u6027\u5316\u53d8\u5f97\u66f4\u52a0\u5bb9\u6613\uff0c\u5229\u7528\u5b83\u4eec\u7684\u6700\u4f73\u65b9\u6cd5\u662f\u5c06\u5b83\u4eec\u5e94\u7528\u4e8e\u7279\u5b9a\u60c5\u51b5\u6216\u4efb\u52a1\u3002<\/p>\n\n<p>\u201c\u4e0d\u8981\u5148\u9009\u62e9\u5de5\u5177\uff0c\u7136\u540e\u518d\u5c1d\u8bd5\u627e\u5230\u4f7f\u7528\u5b83\u4eec\u7684\u65b9\u6cd5\u3002\u76f8\u53cd\uff0c\u9996\u5148\u786e\u5b9a\u4f60\u60f3\u8981\u89e3\u51b3\u7684\u95ee\u9898\uff0c\u7136\u540e\u627e\u5230\u6700\u597d\u548c\u6700\u5408\u9002\u7684\u8f6f\u4ef6\u548c\u89e3\u51b3\u65b9\u6848\uff0c\u8ba9\u4f60\u7684\u5ba2\u6237\u751f\u6d3b\u66f4\u8f7b\u677e\uff0c\u201cYes&amp;\u6570\u5b57\u9ad8\u7ea7\u526f\u603b\u88c1 <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2018\/06\/19\/how-to-use-artificial-intelligence-personalization-and-automation-in-the-customer-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">Greg Kihlstrom<\/a>\u8bf4\u3002<\/p>\n\n<p>\u9664\u4e86\u9009\u62e9\u6b63\u786e\u7684\u5de5\u5177\uff0c\u5206\u6790\u6b63\u786e\u7684\u6570\u636e\u4e5f\u81f3\u5173\u91cd\u8981\u3002&#8221;\u8425\u9500\u4eba\u5458\u4e0d\u9700\u8981<em>\u66f4\u591a\u7684<\/em>\u6570\u636e\uff0c\u4ed6\u4eec\u53ea\u9700\u8981<em>\u6b63\u786e\u7684<\/em>\u6570\u636e\u3002\u5229\u6da6\u53d6\u51b3\u4e8e\u6b63\u786e\u7684\u6570\u636e\uff0c&#8221;Junction AI \u9996\u5e2d\u6267\u884c\u5b98\u517c\u521b\u59cb\u4eba<a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2018\/04\/17\/three-ways-artificial-intelligence-can-enhance-your-personalization-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vance Reavie<\/a> \u8bf4\u3002  <\/p>\n\n<p>\u4fdd\u9669\u516c\u53f8\u8fd8\u53ef\u4ee5\u5bfb\u627e\u5c06 AI \u6574\u5408\u5230\u73b0\u6709\u5de5\u5177\uff08\u4f8b\u5982\u7f51\u7ad9\u548c\u79fb\u52a8\u5e73\u53f0\uff09\u4e2d\u7684\u65b9\u6cd5\u3002<\/p>\n\n<h2 class=\"wp-block-heading\">\u62e5\u62b1\u79fb\u52a8<\/h2>\n\n<p>HOVER \u516c\u53f8\u6267\u884c\u526f\u603b\u88c1<a href=\"https:\/\/www.propertycasualty360.com\/2019\/01\/16\/four-trends-shaping-insurance-in-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u51ef\u6587-\u96f7\u5229\uff08Kevin Reilley<\/a>\uff09\u8bf4\uff0c\u79fb\u52a8\u6280\u672f\u6709\u52a9\u4e8e\u4fdd\u9669\u516c\u53f8\u6539\u8fdb\u627f\u4fdd\u548c\u7406\u8d54\u5904\u7406\u3002\u5b83\u8fd8\u80fd\u5e2e\u52a9\u5ba2\u6237\u83b7\u5f97\u65e0\u7f1d\u548c\u66f4\u52a0\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\u3002 <\/p>\n\n<p>Mindtree \u516c\u53f8\u7684<a href=\"https:\/\/www.mindtree.com\/blog\/direct-customer-model-changing-insurers-business-ways\" target=\"_blank\" rel=\"noreferrer noopener\">Rajeswari Natarajan<\/a>\u8bf4\uff0c\u5305\u542b\u804a\u5929\u673a\u5668\u4eba\u7b49\u5de5\u5177\u7684\u79fb\u52a8\u5e73\u53f0\u53ef\u4ee5\u5e2e\u52a9\u5ba2\u6237\u83b7\u5f97\u91cf\u8eab\u5b9a\u5236\u7684\u5efa\u8bae\u3002\u804a\u5929\u673a\u5668\u4eba\u5904\u7406\u5404\u79cd\u8be2\u95ee\u7684\u80fd\u529b\u8d8a\u6765\u8d8a\u5f3a\uff0c\u800c\u4e14\u53ef\u4ee5\u901a\u8fc7\u7f16\u7a0b\u6765\u786e\u5b9a\u4f55\u65f6\u9700\u8981\u4eba\u5de5\u4ecb\u5165\u3002 <\/p>\n\n<p>\u5373\u4f7f\u6ca1\u6709\u91c7\u7528\u4eba\u5de5\u667a\u80fd\u6216\u5176\u4ed6\u5de5\u5177\u6765\u63d0\u9ad8\u4e2a\u6027\u5316\u7a0b\u5ea6\u7684\u79fb\u52a8\u5e73\u53f0\uff0c\u4e5f\u80fd\u7ed9\u4eba\u4e00\u79cd\u4e2a\u6027\u5316\u7684\u611f\u89c9\u3002 \u5f53\u5ba2\u6237\u53ef\u4ee5\u901a\u8fc7\u79fb\u52a8\u8bbe\u5907\u4e0e\u4ed6\u4eec\u7684\u8d22\u4ea7\u4fdd\u9669\u516c\u53f8\u8f7b\u677e\u8054\u7cfb\u65f6\uff0c\u4ed6\u4eec\u5c31\u4f1a\u5728\u81ea\u5df1\u719f\u6089\u7684\u73af\u5883\u4e2d\u4f53\u9a8c\u4fdd\u9669\u516c\u53f8\u4e0e\u5ba2\u6237\u4e4b\u95f4\u7684\u5173\u7cfb\uff1a\u5728\u5bb6\u91cc\u3001\u5728\u8f66\u4e0a\u6216\u5728\u5de5\u4f5c\u4e2d\u3002 \u6c9f\u901a\u4e0d\u9700\u8981\u6253\u7535\u8bdd\u7ed9\u8fdc\u5728\u67d0\u5730\u529e\u516c\u5ba4\u7684\u7406\u8d54\u5458\u3002 \u76f8\u53cd\uff0c\u5b83\u6d89\u53ca\u5728\u81ea\u5df1\u7684\u8212\u9002\u7a7a\u95f4\u4f7f\u7528\u81ea\u5df1\u7684\u624b\u673a\u3002<\/p>\n\n<h2 class=\"wp-block-heading\">\u4f7f\u7528\u73b0\u6709\u5de5\u5177<\/h2>\n\n<p>\u7f51\u7ad9\u6216\u7535\u5b50\u90ae\u4ef6\u4e2d\u7684\u4e2a\u6027\u5316\u53ef\u4ee5\u5e2e\u52a9\u4fdd\u9669\u516c\u53f8\u5229\u7528\u5df2\u7ecf\u4f7f\u7528\u7684\u5de5\u5177\uff0c\u4ee5\u66f4\u52a0\u4e2a\u6027\u5316\u7684\u65b9\u5f0f\u63a5\u89e6\u5ba2\u6237\u3002Covideo \u516c\u53f8\u7684<a href=\"https:\/\/www.covideo.com\/personalized-emails-in-insurance\" target=\"_blank\" rel=\"noreferrer noopener\">Marinko Josipovic<\/a>\u8bf4\uff0c\u901a\u8fc7\u6df1\u5165\u6316\u6398\u5e7f\u6cdb\u7684\u4eba\u53e3\u4fe1\u606f\uff0c\u516c\u53f8\u53ef\u4ee5\u5229\u7528\u4e2a\u6027\u5316\u7535\u5b50\u90ae\u4ef6\u63d0\u4f9b\u66f4\u6709\u9488\u5bf9\u6027\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u3002 <\/p>\n\n<p>\u5bf9\u4e8e P&amp;C \u4fdd\u9669\u516c\u53f8\u6765\u8bf4\uff0c\u4e2a\u6027\u5316\u7535\u5b50\u90ae\u4ef6\u53ef\u80fd\u610f\u5473\u7740\u63d0\u4f9b\u667a\u80fd\u5bb6\u5c45\u8bbe\u5907\u3001\u6309\u9700\u6295\u4fdd\u6216\u623f\u5c4b\u6216\u6c7d\u8f66\u4ea4\u6613\u5b89\u5168\u63d0\u793a\u7b49\u529f\u80fd\u3002 \u8fd9\u4e9b\u901a\u4fe1\u8d8a\u6709\u9488\u5bf9\u6027\uff0c\u5ba2\u6237\u5c31\u8d8a\u6709\u53ef\u80fd\u5229\u7528\u5b83\u4eec\u6765\u52a0\u5f3a\u4e0e\u73b0\u6709\u4fdd\u9669\u516c\u53f8\u7684\u5173\u7cfb\u3002<\/p>\n\n<h2 class=\"wp-block-heading\">\u8ba9\u60a8\u7684\u516c\u53f8\u4f7f\u547d\u4e5f\u4e2a\u6027\u5316<\/h2>\n\n<p>\u5ba2\u6237\u7684\u4e2a\u4eba\u610f\u8bc6\u4e5f\u4f1a\u901a\u8fc7\u4fdd\u9669\u516c\u53f8\u5bf9\u5173\u952e\u793e\u4f1a\u95ee\u9898\u7684\u5904\u7406\u65b9\u5f0f\u5f97\u5230\u53d1\u5c55\u3002IWCO \u5e02\u573a\u8425\u9500\u4e0e\u4f20\u64ad\u7ecf\u7406<a href=\"https:\/\/www.iwco.com\/blog\/2018\/05\/18\/insurance-marketing-trends-2018\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u7c73\u6b47\u5c14-\u76ae\u5c14\uff08Michelle Peel<\/a>\uff09\u4ecb\u7ecd\u4e86\u4fe1\u6258\u57fa\u91d1\uff0c\u5373\u4fdd\u9669\u516c\u53f8\u5c06\u900f\u660e\u5ea6\u548c\u5ba3\u4f20\u4f5c\u4e3a\u4e00\u79cd\u54c1\u724c\u6218\u7565\u3002 <\/p>\n\n<p>\u4f8b\u5982\uff0cPeel \u8bf4\uff0c\u4fdd\u9669\u79d1\u6280\u521d\u521b\u516c\u53f8 Lemonade \u5229\u7528\u5176\u6148\u5584\u56de\u9988\u8ba1\u5212\u6765\u4e0e\u5ba2\u6237\u5efa\u7acb\u4fe1\u4efb\u611f\u2014\u2014\u5b83\u9009\u62e9\u8ba9\u5ba2\u6237\u9009\u62e9\u4ed6\u4eec\u6700\u559c\u6b22\u7684\u6148\u5584\u673a\u6784\u6709\u52a9\u4e8e\u5ba2\u6237\u5bf9\u516c\u53f8\u53ca\u5176\u5de5\u4f5c\u4ea7\u751f\u66f4\u591a\u53c2\u4e0e\u611f\u3002<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"662\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/insurance-form.jpg\" alt=\"\" class=\"wp-image-5549\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/insurance-form.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/insurance-form-300x194.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/insurance-form-768x497.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u5e73\u8861\u4e2a\u6027\u5316\u548c\u9690\u79c1<\/h2>\n\n<p>\u5728\u72b9\u8c6b\u662f\u5426\u5c06\u4e2a\u4eba\u6570\u636e\u4ea4\u7ed9\u4fdd\u9669\u516c\u53f8\u7684\u5ba2\u6237\u4e2d\uff0c\u6570\u636e\u5b89\u5168\u548c\u9690\u79c1\u4ecd\u7136\u662f\u4ed6\u4eec\u6700\u5173\u5fc3\u7684\u95ee\u9898\u3002 \u90a3\u4e9b\u613f\u610f\u5171\u4eab\u6570\u636e\u7684\u4eba\u4e5f\u60f3\u77e5\u9053\u6570\u636e\u662f\u5426\u5b89\u5168\u3002<\/p>\n\n<p>\u5f53\u5ba2\u6237\u60f3\u8981\u5206\u4eab\uff0c\u4f46\u4ed6\u4eec\u4e5f\u60f3\u4fdd\u6301\u79c1\u5bc6\u65f6\uff0c\u4fdd\u9669\u516c\u53f8\u5982\u4f55\u5728\u4e2a\u6027\u5316\u548c\u9690\u79c1\u4e4b\u95f4\u6e38\u8d70\u5462\uff1f<\/p>\n\n<p>\u201c\u5728\u5ba2\u6237\u7684\u65f6\u4ee3\uff0c\u9ed8\u8ba4\u9690\u79c1\u3002\u8ba9\u60a8\u7684\u5ba2\u6237\u80fd\u591f\u51c6\u786e\u67e5\u770b\u4ed6\u4eec\u4e0e\u60a8\u5171\u4eab\u7684\u5185\u5bb9\uff0c\u5e76\u5411\u4ed6\u4eec\u5c55\u793a\u5171\u4eab\u6570\u636e\u5c06\u5982\u4f55\u76f4\u63a5\u4f7f\u4ed6\u4eec\u53d7\u76ca\uff0c\u201cForrester \u9996\u5e2d\u5206\u6790\u5e08 <a href=\"https:\/\/go.forrester.com\/blogs\/personalized-service-vs-privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ian Jacobs<\/a> \u8bf4\u3002<\/p>\n\n<p>\u4e0d\u8fc7\uff0c\u5728\u5ba3\u5e03\u4fe1\u606f\u5171\u4eab\u5982\u4f55\u4f7f\u5ba2\u6237\u53d7\u76ca\u4e4b\u524d\uff0c\u8bf7\u786e\u4fdd\u60a8\u7684\u4fdd\u9669\u516c\u53f8\u5177\u5907\u4fdd\u62a4\u6570\u636e\u7684\u5fc5\u8981\u6761\u4ef6\u3002&#8221;\u57c3\u68ee\u54f2\u6218\u7565\u516c\u53f8\u8463\u4e8b\u603b\u7ecf\u7406<a href=\"https:\/\/newsroom.accenture.com\/news\/us-consumers-turn-off-personal-data-tap-as-companies-struggle-to-deliver-the-experiences-they-crave-accenture-study-finds.htm\" target=\"_blank\" rel=\"noreferrer noopener\">\u51ef\u6587-\u594e\u6797\uff08Kevin Quiring<\/a>\uff09\u8bf4\uff1a&#8221;\u516c\u53f8\u5fc5\u987b\u91c7\u53d6\u5f3a\u6709\u529b\u7684\u6570\u636e\u5b89\u5168\u548c\u9690\u79c1\u4fdd\u62a4\u63aa\u65bd\u3002\u52a0\u5165\u900f\u660e\u5ea6\u5de5\u5177\uff0c\u8ba9\u5ba2\u6237\u80fd\u591f\u8bbf\u95ee\u548c\u7ba1\u7406\u81ea\u5df1\u7684\u6570\u636e\u3002  <\/p>\n\n<p>\u6700\u540e\uff0c\u4e0d\u8981\u8d8a\u754c\uff0c<a href=\"http:\/\/customerthink.com\/the-hyper-personalization-paradox-being-relevant-without-crossing-the-creepy-line\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6587\u65af-\u6770\u592b\u65af\u8bf4<\/a>\u3002\u8fc7\u4e8e\u4e2a\u4eba\u5316\u7684\u6c9f\u901a\uff0c\u6216\u8005\u51c6\u786e\u5730\u544a\u77e5\u5ba2\u6237\u4ece\u672a\u5206\u4eab\u8fc7\u7684\u4fe1\u606f\uff0c\u4f1a\u8ba9\u5ba2\u6237\u611f\u89c9\u81ea\u5df1\u88ab\u8ddf\u8e2a\u800c\u4e0d\u662f\u88ab\u5e2e\u52a9\u3002\u4ee5\u4fdd\u9669\u76f8\u5173\u6027\u4e3a\u6846\u67b6\u7684\u6709\u9488\u5bf9\u6027\u7684\u4fe1\u606f\u66f4\u50cf\u662f\u652f\u6301\uff0c\u800c\u4e0d\u662f\u7aa5\u63a2\u3002  <\/p>\n\n<p>\u5982\u679c\u5ba2\u6237\u80fd\u591f\u63a7\u5236\u5e76\u4e86\u89e3\u4ed6\u4eec\u7684\u4fe1\u606f\u662f\u5982\u4f55\u88ab\u4f7f\u7528\u7684\uff0c\u4ed6\u4eec\u5c31\u66f4\u6709\u53ef\u80fd\u4fe1\u4efb\u8fd9\u4e00\u8fc7\u7a0b\u4ee5\u53ca\u7531\u6b64\u4ea7\u751f\u7684\u4e2a\u6027\u5316\u8425\u9500\u3001\u653f\u7b56\u548c\u901a\u4fe1\u3002 \u4e2a\u6027\u5316\u7684\u6c9f\u901a\u65b9\u5f0f\u53ef\u4ee5\u5728\u66f4\u4e2a\u6027\u5316\u7684\u5c42\u9762\u4e0a\u4e3a\u5ba2\u6237\u91cf\u8eab\u5b9a\u5236\uff0c\u5438\u5f15\u5ba2\u6237\uff0c\u5e76\u5728\u4fdd\u9669\u4eba\u548c\u88ab\u4fdd\u9669\u4eba\u4e4b\u95f4\u5efa\u7acb\u7262\u56fa\u7684\u5173\u7cfb\u3002<\/p>\n\n<p><em>\u56fe\u7247\uff1akurhan\/\u00a9123RF.com\u3001ximagination\/\u00a9123RF.com\u3001Tero Vesalainen\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8d22\u4ea7\u9669\u548c\u610f\u5916\u9669\u4fdd\u9669\u516c\u53f8\u6b63\u5728\u52aa\u529b\u5e94\u5bf9\u4e0d\u65ad\u589e\u52a0\u7684\u7d22\u8d54\uff0c\u4e0e\u6b64\u540c\u65f6\uff0c\u5ba2\u6237\u4e5f\u5728\u653e\u5f03\u4ed6\u4eec\u7684\u4fdd\u9669\u3002PropertyCasua [&hellip;]<\/p>\n","protected":false},"featured_media":5530,"template":"","insight-category":[],"class_list":["post-21307","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/insight\/21307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/media\/5530"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/media?parent=21307"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/insight-category?post=21307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}