{"id":21178,"date":"2024-09-30T14:23:24","date_gmt":"2024-09-30T19:23:24","guid":{"rendered":"https:\/\/bolttech.io\/insights\/clv-%e6%95%b0%e6%8d%ae%ef%bc%9a%e5%a6%82%e4%bd%95%e8%af%86%e5%88%ab%e3%80%81%e5%90%b8%e5%bc%95%e5%92%8c%e7%95%99%e4%bd%8f%e9%ab%98%e4%bb%b7%e5%80%bc%e5%ae%a2%e6%88%b7\/"},"modified":"2024-09-30T14:23:27","modified_gmt":"2024-09-30T19:23:27","slug":"clv-%e6%95%b0%e6%8d%ae%ef%bc%9a%e5%a6%82%e4%bd%95%e8%af%86%e5%88%ab%e3%80%81%e5%90%b8%e5%bc%95%e5%92%8c%e7%95%99%e4%bd%8f%e9%ab%98%e4%bb%b7%e5%80%bc%e5%ae%a2%e6%88%b7","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/zh-hans\/insights\/clv-%e6%95%b0%e6%8d%ae%ef%bc%9a%e5%a6%82%e4%bd%95%e8%af%86%e5%88%ab%e3%80%81%e5%90%b8%e5%bc%95%e5%92%8c%e7%95%99%e4%bd%8f%e9%ab%98%e4%bb%b7%e5%80%bc%e5%ae%a2%e6%88%b7\/","title":{"rendered":"CLV \u6570\u636e\uff1a\u5982\u4f55\u8bc6\u522b\u3001\u5438\u5f15\u548c\u7559\u4f4f\u9ad8\u4ef7\u503c\u5ba2\u6237"},"content":{"rendered":"\n<p>\u8d22\u4ea7\u4fdd\u9669\u516c\u53f8\u5728\u5ba2\u6237\u4fdd\u7559\u548c\u5efa\u7acb\u5173\u7cfb\u65b9\u9762\u9762\u4e34\u8bb8\u591a\u6311\u6218\u3002\n\u9996\u5148\uff0c\u6839\u636e\u798f\u5e03\u65af\u7684 <a href=\"https:\/\/www.forbes.com\/sites\/jimgorzelany\/2018\/05\/16\/fewer-shopping-for-car-insurance-as-ad-buys-fall-and-falter\/#13f53cf56be9\" target=\"_blank\" rel=\"noreferrer noopener\">Jim Gorzelany<\/a> \u7684\u8bf4\u6cd5\uff0c\u8fd1\u5e74\u6765\u8d2d\u4e70\u6c7d\u8f66\u4fdd\u9669\u7684\u5ba2\u6237\u6570\u91cf\u6709\u6240\u51cf\u5c11\u3002 <\/p>\n\n<p>\u5728\u90a3\u4e9b\u4ecd\u7136\u652f\u4ed8\u6c7d\u8f66\u6216\u5bb6\u5ead\u4fdd\u9669\u7684\u4eba\u4e2d\uff0c\u8f7b\u677e\u83b7\u53d6\u4fe1\u606f\u610f\u5473\u7740\u8bb8\u591a\u5ba2\u6237\u4ec5\u6839\u636e\u4ef7\u683c\u8d2d\u4e70\u4fdd\u9669\u3002\n\u4e5f\u8bb8\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u4f01\u4e1a\u5411\u65b0\u5ba2\u6237\u9500\u552e\u4ea7\u54c1\u7684\u53ef\u80fd\u6027\u53ea\u6709 5%\uff0c\u800c\u73b0\u6709\u5ba2\u6237\u7684\u53ef\u80fd\u6027\u4e3a 60%\uff0cNewsMax \u7684 <a href=\"https:\/\/www.newsmax.com\/finance\/monicaeatoncardone\/soaring-customer-acquisition-costs\/2019\/02\/04\/id\/901204\/\" target=\"_blank\" rel=\"noreferrer noopener\">Monica Eaton-Cardone<\/a> \u89e3\u91ca\u8bf4\u3002 <\/p>\n\n<p>\u5e78\u8fd0\u7684\u662f\uff0c\u4ec5\u4ec5\u63d0\u9ad85%\u7684\u5ba2\u6237\u4fdd\u7559\u7387\u5c31\u53ef\u4ee5\u589e\u52a025%\u523095%\u7684\u5229\u6da6\uff0c\u8d1d\u6069&amp;\u516c\u53f8\u7684 <a href=\"http:\/\/www2.bain.com\/Images\/BB_Prescription_cutting_costs.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Frederick Reichheld<\/a>\u8bf4\u3002\n\u4fdd\u9669\u516c\u53f8\u843d\u5165\u8be5\u8303\u56f4\u5c06\u5bf9\u5176\u5728 P&amp;C \u5e02\u573a\u7684\u7ade\u4e89\u80fd\u529b\u4ea7\u751f\u6df1\u8fdc\u5f71\u54cd\u3002 <\/p>\n\n<p>\u4e3a\u4e86\u901a\u8fc7\u5efa\u7acb\u5173\u7cfb\u6765\u63d0\u9ad8\u76c8\u5229\u80fd\u529b\uff0c\u8ddf\u8e2a\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u6570\u636e \uff08CLV Data\uff09 \u662f\u5fc5\u987b\u7684\u3002<\/p>\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff1f<\/h2>\n\n<p>\u7559\u4f4f\u73b0\u6709\u5ba2\u6237\u7684\u6210\u672c\u6bd4\u5438\u5f15\u65b0\u5ba2\u6237\u7684\u6210\u672c\u4f4e\u4e94\u500d\uff0cInvesp \u7684 <a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\" target=\"_blank\" rel=\"noreferrer noopener\">Khalid Saleh<\/a> \u8bf4\u3002\n\u4f46\u662f\uff0c\u8ddf\u8e2a\u4fdd\u6301\u5ba2\u6237\u5fe0\u8bda\u5ea6\u7684\u6210\u672c\u975e\u5e38\u91cd\u8981\u3002\n\u5982\u679c\u5ba2\u6237\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u6ca1\u6709\u63d0\u4f9b\u66f4\u9ad8\u7684\u4ef7\u503c\uff0c\u90a3\u4e48\u7ef4\u6301\u8fd9\u79cd\u5fe0\u8bda\u5ea6\u7684\u6210\u672c\u53ef\u80fd\u4f1a\u88ab\u8bc1\u660e\u662f\u4f4e\u6548\u7684\u3002  <\/p>\n\n<p>\u8fd9\u5c31\u662f CLV \u6570\u636e\u7684\u7528\u6b66\u4e4b\u5730\u3002\nCLV \u662f\u201c\u5ba2\u6237\u4ece\u6240\u8ff0\u5ba2\u6237\u8d5a\u53d6\u7684\u6536\u5165\u4e2d\u6263\u9664\u8d39\u7528\u540e\u7684\u51c0\u73b0\u503c\uff0c\u201dAiSensum \u7684\u6570\u636e\u79d1\u5b66\u5bb6\u517c\u7814\u7a76\u5458 <a href=\"https:\/\/rstudio-pubs-static.s3.amazonaws.com\/434369_c79f1c77dc9d4d37a233a06f3cbf30dd.html\" target=\"_blank\" rel=\"noreferrer noopener\">Sandeep Sisupalan<\/a> \u8bf4\u3002 <\/p>\n\n<p>\u5b83\u662f\u901a\u8fc7\u4ece\u5ba2\u6237\u4e3a\u516c\u53f8\u8d21\u732e\u7684\u6536\u5165\u4e2d\u51cf\u53bb\u5bfb\u627e\u6216\u7559\u4f4f\u5ba2\u6237\u6240\u4ea7\u751f\u7684\u8d39\u7528\u6765\u8ba1\u7b97\u7684\u3002<\/p>\n\n<p>HubSpot \u7684 <a href=\"https:\/\/blog.hubspot.com\/service\/how-to-calculate-customer-lifetime-value?__hstc=103362207.8432e18fe1b4e270bd8d783f6794e506.1724072077526.1724252449792.1724256511253.9&amp;__hssc=103362207.5.1724961141870&amp;__hsfp=3405490495\" target=\"_blank\" rel=\"noreferrer noopener\">Clint Fontanella<\/a> \u5efa\u8bae\u901a\u8fc7\u8ba1\u7b97\u56db\u4e2a\u6570\u5b57\u6765\u8fdb\u4e00\u6b65\u7ec6\u5206 CLV \u6570\u636e\uff1a<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5e73\u5747\u8d2d\u4e70\u4ef7\u503c\u3002<\/strong>  \u8fd9\u662f\u603b\u6536\u5165\u9664\u4ee5\u8d2d\u4e70\u6b21\u6570\u3002<\/li>\n\n\n\n<li><strong>\u5e73\u5747\u8d2d\u4e70\u9891\u7387\u3002<\/strong>  \u8fd9\u662f\u8d2d\u4e70\u6b21\u6570\u9664\u4ee5\u8d2d\u4e70\u7684\u552f\u4e00\u8eab\u4efd\u987e\u5ba2\u6570\u91cf\u3002<\/li>\n\n\n\n<li><strong>\u5ba2\u6237\u4ef7\u503c\u3002<\/strong>  \u8fd9\u662f\u5e73\u5747\u8d2d\u4e70\u4ef7\u503c\u4e58\u4ee5\u5e73\u5747\u8d2d\u4e70\u9891\u7387\u3002<\/li>\n\n\n\n<li><strong>\u5e73\u5747\u5ba2\u6237\u751f\u547d\u5468\u671f\u3002<\/strong>  \u8fd9\u662f\u5ba2\u6237\u5728\u60a8\u516c\u53f8\u505c\u7559\u7684\u603b\u65f6\u95f4\u9664\u4ee5\u5ba2\u6237\u6570\u91cf\u3002<\/li>\n<\/ul>\n\n<p>\u7136\u540e\uff0cFontanella \u8bf4\uff0c\u901a\u8fc7\u5c06\u5ba2\u6237\u4ef7\u503c\u4e58\u4ee5\u5e73\u5747\u5ba2\u6237\u5bff\u547d\u6765\u8ba1\u7b97 CLV\u3002\n\u8be5\u7ed3\u679c\u8868\u793a\u60a8\u53ef\u4ee5\u9884\u671f\u6bcf\u4e2a\u5ba2\u6237\u5728\u5efa\u7acb\u5173\u7cfb\u7684\u8fc7\u7a0b\u4e2d\u4e3a\u516c\u53f8\u8d21\u732e\u591a\u5c11\u4ef7\u503c\u3002 <\/p>\n\n<p>\u7136\u540e\uff0c\u6b64\u6570\u5b57\u53ef\u7528\u4e8e\u6bd4\u8f83\u5355\u4e2a\u5ba2\u6237\u7684\u7ee9\u6548\u3002\n\u901a\u8fc7\u66f4\u6539\u5728\u8ba1\u7b97\u5e73\u5747\u8d2d\u4e70\u4ef7\u503c\u548c\u5e73\u5747\u8d2d\u4e70\u9891\u7387\u65f6\u9009\u62e9\u7684\u65f6\u95f4\u6bb5\uff0c\u4fdd\u9669\u516c\u53f8\u8fd8\u53ef\u4ee5\u68c0\u67e5\u5ba2\u6237\u5728\u4e0d\u540c\u65f6\u95f4\u6bb5\u5185\u7684\u4ef7\u503c\u3002\n\u8fd8\u53ef\u4ee5\u5206\u6790\u4e0d\u540c\u7684\u5ba2\u6237\u7ec4\u4ee5\u786e\u5b9a\u8be5\u7ec4\u4e2d\u666e\u901a\u5ba2\u6237\u7684 CLV\u3002  <\/p>\n\n<p>\u6b64\u5916\uff0cRenegade Planner \u7684\u4e3b\u89c4\u5212\u5e08 <a href=\"https:\/\/www.amfam.com\/resources\/articles\/your-business\/how-to-calculate-your-customers-value\" target=\"_blank\" rel=\"noreferrer noopener\">Jessica Aman<\/a> \u8868\u793a\uff0c\u91cd\u590d\u8d2d\u4e70\u548c\u63a8\u8350\u4ef7\u503c\u7b49\u8ddf\u8e2a\u4fe1\u606f\u53ef\u4ee5\u66f4\u7ec6\u81f4\u5730\u4e86\u89e3\u5ba2\u6237\u5bf9\u4fdd\u9669\u516c\u53f8\u7684\u4ef7\u503c\u3002<\/p>\n\n<p>\u4fdd\u9669\u516c\u53f8\u53ef\u4ee5\u4f7f\u7528 CLV \u6570\u636e\u6765\u8bc4\u4f30\u5ba2\u6237\u5bf9\u4ea4\u53c9\u9500\u552e\u6216\u8ffd\u52a0\u9500\u552e\u4fdd\u5355\u7684\u9002\u5e94\u7a0b\u5ea6\u3002\nSisupalan \u8bf4\uff0c\u8be5\u516c\u53f8\u8fd8\u53ef\u4ee5\u7acb\u5373\u786e\u5b9a\u65b0\u5ba2\u6237\u662f\u5426\u5177\u6709\u4e0e\u73b0\u6709\u9ad8\u4ef7\u503c\u5ba2\u6237\u76f8\u4f3c\u7684\u54c1\u8d28\u3002 <\/p>\n\n<h2 class=\"wp-block-heading\">\u4e3a\u4ec0\u4e48\u8ddf\u8e2a\u7559\u5b58\u7387\u662f\u4e0d\u591f\u7684<\/h2>\n\n<p>\u8ddf\u8e2a\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u4e0d\u540c\u4e8e\u4ec5\u8ddf\u8e2a\u5ba2\u6237\u6d41\u5931\u7387\u6216\u4fdd\u7559\u7387\u3002\n\u54c8\u4f5b\u5546\u5b66\u9662\u9ad8\u7ea7\u8bb2\u5e08 <a href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\" target=\"_blank\" rel=\"noreferrer noopener\">\u5409\u5c14\u00b7\u827e\u5f17\u91cc \uff08Jill Avery<\/a>\uff09 \u8bf4\uff0c\u4fdd\u7559\u7387\u53ef\u4ee5\u544a\u8bc9\u4fdd\u9669\u516c\u53f8\u6709\u591a\u5c11\u5ba2\u6237\u5165\u4f4f\u4ee5\u53ca\u505c\u7559\u591a\u957f\u65f6\u95f4\uff0c\u4f46\u91cd\u8981\u7684\u662f\u5ba2\u6237\u4e3a\u4ec0\u4e48\u9009\u62e9\u8fd9\u6837\u505a\u3002 <\/p>\n\n<p>\u5f53\u4f01\u4e1a\u8ddf\u8e2a CLV \u6570\u636e\u65f6\uff0c\u4ed6\u4eec\u4e0d\u4ec5\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u5ba2\u6237\u7559\u4e0b\u7684\u539f\u56e0\uff0c\u8fd8\u53ef\u4ee5\u4e86\u89e3\u4ed6\u4eec\u5728\u573a\u65f6\u4e3a\u4f01\u4e1a\u505a\u4e86\u4ec0\u4e48\u3002<\/p>\n\n<p>\u201c\u867d\u7136\u60a8\u53ef\u4ee5\u8861\u91cf\u6bcf\u4e2a\u6f5c\u5728\u5ba2\u6237\u7684\u6210\u672c\u548c\u4fdd\u7559\u7387\uff0c\u4f46\u5b83\u4eec\u5e76\u4e0d\u80fd\u544a\u8bc9\u60a8\u8fd9\u4e9b\u5ba2\u6237\u505c\u7559\u4e86\u591a\u957f\u65f6\u95f4\u6216\u4ed6\u4eec\u8d2d\u4e70\u4e86\u4ec0\u4e48\u3002\u8fd9\u5c31\u662f\u7ec8\u8eab\u4ef7\u503c\u7684\u6765\u6e90\uff0c\u201cOneIMS \u526f\u603b\u88c1\u517c Clickx.io \u8054\u5408\u521b\u59cb\u4eba <a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2018\/12\/05\/why-lifetime-value-is-the-most-important-metric-for-measuring-clients\/#12fc325250bb\" target=\"_blank\" rel=\"noreferrer noopener\">Samuel Thimothy<\/a> \u8bf4\u3002<\/p>\n\n<p>\u901a\u8fc7\u8ddf\u8e2a\u751f\u547d\u5468\u671f\u4ef7\u503c\uff0c\u4fdd\u9669\u516c\u53f8\u53ef\u4ee5\u786e\u5b9a\u67d0\u4e9b\u5ba2\u6237\u7fa4\uff08\u751a\u81f3\u662f\u4e2a\u4eba\u5ba2\u6237\uff09\u662f\u4fc3\u8fdb\u8fd8\u662f\u963b\u788d\u4e86\u516c\u53f8\u7684\u589e\u957f\u3002<\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/business-meeting-1024x683.jpg\" alt=\"\" class=\"wp-image-5694\"\/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u8ddf\u8e2a CLV \u6570\u636e\u5982\u4f55\u6539\u8fdb\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u6218\u7565\u5236\u5b9a<\/h2>\n\n<p>ACORD \u603b\u88c1\u517c\u9996\u5e2d\u6267\u884c\u5b98 <a href=\"https:\/\/www.acord.org\/docs\/default-source\/research-public\/driving_value.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Bill Pieroni<\/a> \u8868\u793a\uff0c\u9ad8\u7ee9\u6548\u7684\u6c7d\u8f66\u4fdd\u9669\u516c\u53f8\u80fd\u591f\u5e73\u8861\u56db\u4e2a\u5173\u952e\u6218\u7565\uff1a\u4ea7\u54c1\u9886\u5bfc\u529b\u3001\u521b\u65b0\u3001\u5353\u8d8a\u8fd0\u8425\u548c\u5ba2\u6237\u4eb2\u5bc6\u5ea6\u3002<\/p>\n\n<p>\u8ddf\u8e2a\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u662f\u5ba2\u6237\u4eb2\u5bc6\u5ea6\u7684\u6838\u5fc3\u3002\n\u4fdd\u7559\u7387\u7b49\u6307\u6807\u5141\u8bb8\u4fdd\u9669\u516c\u53f8\u8be2\u95ee\u5982\u4f55\u7559\u4f4f\u67d0\u4e9b\u5ba2\u6237;CLV \u4fa7\u91cd\u4e8e\u4e3a\u4ec0\u4e48\u67d0\u4e9b\u5ba2\u6237\u503c\u5f97\u4fdd\u9669\u516c\u53f8\u7684\u5173\u6ce8\u3002 <\/p>\n\n<p>\u8ddf\u8e2a\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u7684\u76ee\u6807\u4e4b\u4e00\u662f\u786e\u5b9a\u60a8\u7684 VIP \u5ba2\u6237\u662f\u8c01\uff0c\u798f\u5e03\u65af\u7684 <a href=\"https:\/\/www.forbes.com\/sites\/jiawertz\/2018\/09\/12\/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones\/#793d03295a8e\" target=\"_blank\" rel=\"noreferrer noopener\">Jia Wertz<\/a> \u8bf4\u3002\n\u6839\u636e\u516c\u53f8\u7684\u76ee\u6807\uff0c\u5176 VIP \u53ef\u80fd\u662f\u5728\u4fdd\u9669\u4e0a\u82b1\u8d39\u6700\u591a\u7684\u5ba2\u6237\uff0c\u4ed6\u4eec\u63a8\u8350\u7684\u65b0\u5ba2\u6237\u6570\u91cf\u6700\u591a\uff0c\u6216\u8005\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u4e0e\u4fdd\u9669\u516c\u53f8\u7684\u54c1\u724c\u4e92\u52a8\u6765\u63d0\u4f9b\u6700\u5927\u7684\u4ef7\u503c\u3002 <\/p>\n\n<p>\u201c\u4e00\u65e6\u4f60\u786e\u5b9a\u4e86\u8fd9\u4e9b VIP\uff0c\u4e3a\u6bcf\u4e2a\u5b50\u7fa4\u4f53\u5b9e\u65bd\u5ba2\u6237\u7ec6\u5206\u8425\u9500\u7b56\u7565\u5c31\u53ef\u4ee5\u7ef4\u6301\u5173\u7cfb\uff0c\u751a\u81f3\u6536\u96c6\u6709\u5173\u5982\u4f55\u5c06\u66f4\u591a\u5ba2\u6237\u8f6c\u5316\u4e3a\u8fd9\u4e9b VIP \u7fa4\u4f53\u7684\u89c1\u89e3\uff0c\u201dWertz \u8bf4\u3002<\/p>\n\n<p>\u4e86\u89e3\u8c01\u662f\u60a8\u6700\u6709\u4ef7\u503c\u7684\u5ba2\u6237\u4e5f\u6709\u52a9\u4e8e\u4fdd\u9669\u516c\u53f8\u5728\u8425\u9500\u548c\u4ea7\u54c1\u5f00\u53d1\u65b9\u9762\u505a\u51fa\u66f4\u597d\u7684\u51b3\u7b56\uff0c <a href=\"https:\/\/www.businessinsider.com\/lifetime-value-of-a-starbucks-customer-2016-1\" target=\"_blank\" rel=\"noreferrer noopener\">Jeff Desjardins<\/a> \u5728 Business Insider \u4e2d\u8bf4\u3002\n\u201c\u4ef7\u503c\u8d8a\u9ad8\uff0c\u83b7\u53d6\u6bcf\u4e2a\u5ba2\u6237\u7684\u8425\u9500\u9884\u7b97\u5c31\u8d8a\u9ad8\uff0c\u201dDesjardins \u8bf4\u3002\n\u4fdd\u9669\u516c\u53f8\u8fd8\u53ef\u4ee5\u9009\u62e9\u52a0\u5927\u6295\u8d44\uff0c\u901a\u8fc7\u4fdd\u8d39\u6298\u6263\u6216\u5176\u4ed6\u798f\u5229\u6765\u7559\u4f4f\u9ad8\u4ef7\u503c\u5ba2\u6237\u3002  <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/partnership-handshake-1024x683.jpg\" alt=\"&#x4E00;&#x5BF9;&#x5FAE;&#x7B11;&#x3001;&#x9AD8;&#x5174;&#x7684;&#x8FF7;&#x4EBA;&#x5E74;&#x8F7B;&#x592B;&#x5987;&#x4E0E;&#x5546;&#x4E1A;&#x7ECF;&#x7EAA;&#x4EBA;&#x6216;&#x987E;&#x95EE;&#x63E1;&#x624B;&#xFF0C;&#x4ED6;&#x4EEC;&#x4E0E;&#x5979;&#x4E00;&#x8D77;&#x5750;&#x5728;&#x529E;&#x516C;&#x5BA4;&#x5F00;&#x4F1A;&#xFF0C;&#x4ECE;&#x987E;&#x95EE;&#x7684;&#x80A9;&#x8180;&#x4E0A;&#x770B;\" class=\"wp-image-5704\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/partnership-handshake-1024x683.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/partnership-handshake-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/partnership-handshake-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/partnership-handshake.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u5f00\u59cb\u6301\u4e45\u7684\u5173\u7cfb<\/h2>\n\n<p>Datamine \u7684\u5408\u4f19\u4eba <a href=\"https:\/\/www.marketing.org.nz\/Customer-Lifetime-Value\" target=\"_blank\" rel=\"noreferrer noopener\">Mike Parsons<\/a> \u8bf4\uff0c\u4e00\u65e6\u4fdd\u9669\u516c\u53f8\u4e86\u89e3\u4e86\u5176\u5f53\u524d\u5ba2\u6237\u7684\u5e73\u5747\u548c\u9884\u6d4b\u7684 CLV\uff0c\u5b83\u5c31\u53ef\u4ee5\u4f7f\u7528\u8be5\u4fe1\u606f\u6765\u5bfb\u627e\u5177\u6709\u9884\u6d4b\u9ad8\u4e8e\u5e73\u5747 CLV \u7684\u7279\u5f81\u7684\u65b0\u5ba2\u6237\u3002<\/p>\n\n<p>\u4f8b\u5982\uff0cParsons \u89e3\u91ca\u8bf4\uff0c\u8425\u9500\u56e2\u961f\u53ef\u4ee5\u4f7f\u7528 CLV \u5206\u6570\u6765\u4e86\u89e3\u54ea\u4e9b\u6f5c\u5728\u5ba2\u6237\u6700\u6709\u53ef\u80fd\u652f\u4ed8\u9ad8\u989d\u4fdd\u8d39\u800c\u4e0d\u7d22\u8d54\u3002\n\u7136\u540e\uff0c\u53ef\u4ee5\u5229\u7528\u8fd9\u4e9b\u4fe1\u606f\u6765\u83b7\u53d6\u8fd9\u4e9b\u4eba\u4f5c\u4e3a\u5ba2\u6237\uff0c\u4ee5\u4fbf\u4e3a\u4f01\u4e1a\u5e26\u6765\u66f4\u591a\u7684\u94b1\u3002 <\/p>\n\n<h3 class=\"wp-block-heading\">\u8ba9\u5ba2\u6237\u6ee1\u610f\u5e76\u4ed8\u6b3e<\/h3>\n\n<p>\u4ece\u957f\u8fdc\u6765\u770b\uff0c\u5e73\u8861\u5ba2\u6237\u671f\u671b\u4e0e CLV \u6570\u636e\u975e\u5e38\u91cd\u8981\u3002\n\u4f8b\u5982\uff0c\u8fc7\u4e8e\u4f9d\u604b\u9ad8 CLV \u7684\u4fdd\u9669\u516c\u53f8\u53ef\u80fd\u6ca1\u6709\u610f\u8bc6\u5230\u957f\u671f\u5ba2\u6237\u671f\u671b\u83b7\u5f97\u4f18\u60e0\u5f85\u9047\uff0c <a href=\"https:\/\/www.forbes.com\/sites\/paultalbot\/2018\/04\/25\/customer-lifetime-value-revisited\/#432d318d75ff\" target=\"_blank\" rel=\"noreferrer noopener\">Paul Talbot<\/a> \u5728\u300a\u798f\u5e03\u65af\u300b\u4e0a\u5199\u9053\u3002\n\u4ed6\u4eec\u53ef\u80fd\u4f1a\u671f\u671b\u83b7\u5f97\u4fdd\u8d39\u6298\u6263\u6216\u6539\u8fdb\u670d\u52a1\u7b49\u5956\u52b1\uff0c\u4ee5\u6362\u53d6\u4ed6\u4eec\u7684\u5fe0\u8bda\u5ea6\u3002  <\/p>\n\n<p>\u201c\u672a\u80fd\u89e3\u51b3\u8fd9\u4e24\u4e2a\u76f8\u4e92\u77db\u76fe\u7684\u5047\u8bbe\u4e0d\u4ec5\u4f1a\u98a0\u8986 CLV \u80cc\u540e\u7684\u6570\u5b57\u3002\u5b83\u53ef\u80fd\u4f1a\u8ba9\u88ab\u8bef\u89e3\u7684\u5ba2\u6237\u8dd1\u5411\u51fa\u53e3\uff0c\u201cTalbot \u8bf4\u3002<\/p>\n\n<p>\u76f8\u53cd\uff0c\u4e86\u89e3\u5ba2\u6237\u4e3a\u4ec0\u4e48\u4f1a\u4ee5\u8fd9\u79cd\u65b9\u5f0f\u884c\u4e8b\u81f3\u5173\u91cd\u8981\u3002\nCLV \u672c\u8eab\u53ef\u7528\u4e8e\u63d0\u4f9b\u957f\u671f\u5ba2\u6237\u60f3\u8981\u7684\u798f\u5229\uff0c\u800c\u4e0d\u4f1a\u635f\u5bb3\u8fd9\u4e9b\u5ba2\u6237\u4e3a\u516c\u53f8\u5e26\u6765\u7684\u4ef7\u503c\u3002 <\/p>\n\n<p>\u4f8b\u5982\uff0c\u4e13\u6ce8\u4e8e CLV \u7684\u4fdd\u9669\u516c\u53f8\u53ef\u4ee5\u5728\u4e0d\u65ad\u4e0a\u6da8\u7684\u4fdd\u8d39\u548c\u5ba2\u6237\u4fdd\u7559\u7387\u4e4b\u95f4\u53d6\u5f97\u5e73\u8861\uff0c\u6570\u636e\u5e93\u8425\u9500\u7814\u7a76\u6240\u7684 <a href=\"https:\/\/www.dbmarketing.com\/articles\/Art154.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Arthur MIddleton Hughes<\/a> \u8bf4\u3002\n\u5177\u6709\u8f83\u9ad8 CLV \u7684\u5ba2\u6237\uff0c\u5c24\u5176\u662f\u901a\u8fc7\u957f\u671f\u5fe0\u8bda\u5ea6\u57f9\u517b\u7684\u5ba2\u6237\uff0c\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u5f80\u5f80\u4f1a\u652f\u4ed8\u66f4\u591a\u8d39\u7528\uff0c\u56e0\u4e3a\u4ed6\u4eec\u8d5a\u5f97\u66f4\u591a\uff0c\u8d2d\u4e70\u66f4\u6602\u8d35\u7684\u6c7d\u8f66\u5e76\u5c06\u9879\u76ee\u6dfb\u52a0\u5230\u4ed6\u4eec\u7684\u6c7d\u8f66\u6216\u623f\u4e3b\u4fdd\u5355\u4e2d\u3002 <\/p>\n\n<p>Hughes \u8bf4\uff0c\u7531\u4e8e\u5ba2\u6237\u5728\u7b2c\u4e00\u5e74\u7684\u6210\u672c\u5f80\u5f80\u6700\u9ad8\uff0c\u56e0\u6b64\u4e13\u6ce8\u4e8e\u957f\u671f\u57f9\u517b\u5173\u7cfb\u6709\u52a9\u4e8e\u786e\u4fdd\u5ba2\u6237\u7684 CLV \u4fdd\u6301\u5728\u4fdd\u9669\u516c\u53f8\u7684\u9996\u9009\u8303\u56f4\u5185\u3002<\/p>\n\n<h3 class=\"wp-block-heading\">CLV \u548c\u4fdd\u9669\u516c\u53f8\u7684\u7ade\u4e89\u529b<\/h3>\n\n<p>\u6700\u540e\uff0c\u8bc4\u4f30\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\u53ef\u4ee5\u5bf9\u4fdd\u9669\u516c\u53f8\u5e76\u8d2d\u4ea7\u751f\u6df1\u8fdc\u5f71\u54cd\uff0c\u800c\u4fdd\u9669\u516c\u53f8\u5e76\u8d2d\u662f\u4fdd\u9669\u4e1a\u6d3b\u52a8\u7684\u4e00\u4e2a\u4e0d\u65ad\u589e\u957f\u7684\u9886\u57df\u3002<\/p>\n\n<p>\u5728\u53d1\u8868\u5728\u300a\u6b27\u6d32\u7ba1\u7406\u6742\u5fd7\u300b\u4e0a\u7684\u4e00\u9879\u7814\u7a76\u4e2d\uff0c\u7814\u7a76\u4eba\u5458 <a href=\"https:\/\/www.researchgate.net\/publication\/227416370_A_Model_to_Determine_Customer_Lifetime_Value_in_a_Retail_Banking_Context\" target=\"_blank\" rel=\"noreferrer noopener\">Michael Haenlein\u3001Andreas Kaplan \u548c Anemone J. Beeser<\/a> \u6307\u51fa\uff0c\u201c\u4ece\u8425\u9500\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u5e76\u8d2d\u4ea4\u6613\u53ea\u4e0d\u8fc7\u662f\u4e00\u5bb6\u516c\u53f8\u6536\u8d2d\u53e6\u4e00\u5bb6\u516c\u53f8\u7684\u5ba2\u6237\u7fa4\uff0c\u901a\u5e38\u57fa\u4e8e\u8fd9\u6837\u4e00\u4e2a\u5047\u8bbe\uff0c\u5373\u6536\u8d2d\u94f6\u884c\u53ef\u4ee5\u6bd4\u51fa\u552e\u94f6\u884c\u66f4\u6709\u5229\u53ef\u56fe\u5730\u7ba1\u7406\u8fd9\u4e2a\u5ba2\u6237\u7fa4\u3002<\/p>\n\n<p>\u56e0\u6b64\uff0c\u5bf9\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\u7684\u6df1\u523b\u7406\u89e3\u4e0d\u4ec5\u4f1a\u5f71\u54cd\u4fdd\u9669\u516c\u53f8\u5728\u5e76\u8d2d\u8c08\u5224\u4e2d\u7684\u5730\u4f4d\uff0c\u8fd8\u4f1a\u5f71\u54cd\u5176\u5728\u4fdd\u9669\u884c\u4e1a\u7684\u6574\u4f53\u4ef7\u503c\u548c\u7ade\u4e89\u529b\u3002\n\u56e0\u6b64\uff0c\u8ba1\u7b97\u548c\u8ddf\u8e2a CLV \u6709\u52a9\u4e8e\u4fdd\u9669\u516c\u53f8\u7ef4\u62a4\u81ea\u5df1\u7684\u7acb\u8db3\u70b9\u548c\u58f0\u8a89\uff0c\u5e76\u4e3a\u5ba2\u6237\u63d0\u4f9b\u66f4\u597d\u7684\u670d\u52a1\u3002 <\/p>\n\n<p><em>\u56fe\u7247\u6765\u81ea\uff1abelchonock\/\u00a9123RF.com\uff0c mangostar\/\u00a9123RF.com\uff0c racorn\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8d22\u4ea7\u4fdd\u9669\u516c\u53f8\u5728\u5ba2\u6237\u4fdd\u7559\u548c\u5efa\u7acb\u5173\u7cfb\u65b9\u9762\u9762\u4e34\u8bb8\u591a\u6311\u6218\u3002 \u9996\u5148\uff0c\u6839\u636e\u798f\u5e03\u65af\u7684 Jim Gorzelany \u7684\u8bf4\u6cd5\uff0c\u8fd1 [&hellip;]<\/p>\n","protected":false},"featured_media":5685,"template":"","insight-category":[],"class_list":["post-21178","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/insight\/21178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/media\/5685"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/media?parent=21178"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/insight-category?post=21178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}