{"id":21133,"date":"2024-09-30T14:22:14","date_gmt":"2024-09-30T19:22:14","guid":{"rendered":"https:\/\/bolttech.io\/insights\/pc-%e4%bf%9d%e9%99%a9%e5%85%ac%e5%8f%b8%e5%a6%82%e4%bd%95%e5%88%9b%e5%bb%ba%e4%b8%aa%e6%80%a7%e5%8c%96%e7%9a%84%e6%8c%89%e9%9c%80%e4%bd%93%e9%aa%8c\/"},"modified":"2024-10-29T09:11:18","modified_gmt":"2024-10-29T14:11:18","slug":"pc-%e4%bf%9d%e9%99%a9%e5%85%ac%e5%8f%b8%e5%a6%82%e4%bd%95%e5%88%9b%e5%bb%ba%e4%b8%aa%e6%80%a7%e5%8c%96%e7%9a%84%e6%8c%89%e9%9c%80%e4%bd%93%e9%aa%8c","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/zh-hans\/insights\/pc-%e4%bf%9d%e9%99%a9%e5%85%ac%e5%8f%b8%e5%a6%82%e4%bd%95%e5%88%9b%e5%bb%ba%e4%b8%aa%e6%80%a7%e5%8c%96%e7%9a%84%e6%8c%89%e9%9c%80%e4%bd%93%e9%aa%8c\/","title":{"rendered":"P&amp;C \u4fdd\u9669\u516c\u53f8\u5982\u4f55\u521b\u5efa\u4e2a\u6027\u5316\u7684\u6309\u9700\u4f53\u9a8c"},"content":{"rendered":"\n<p>\u5728\u4fdd\u9669\u516c\u53f8\u6700\u9700\u8981\u7559\u4f4f\u53ef\u9760\u6d88\u8d39\u8005\u7fa4\u7684\u65f6\u5019\uff0c\u8d22\u4ea7\u548c\u610f\u5916\u4f24\u5bb3\u4fdd\u9669\u7684\u5ba2\u6237\u5fe0\u8bda\u5ea6\u6b63\u5728\u4e0b\u964d\u3002\n\u968f\u7740\u5ba2\u6237\u8d8a\u6765\u8d8a\u591a\u5730\u8868\u793a\u4ed6\u4eec\u5bf9\u4ed6\u4eec\u6536\u5230\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u4e0d\u6ee1\u610f\uff0c\u4fdd\u9669\u516c\u53f8\u5e0c\u671b\u5728 2019 \u5e74\u6539\u5584\u6d88\u8d39\u8005\u4f53\u9a8c\u4e5f\u5c31\u4e0d\u8db3\u4e3a\u5947\u4e86\u3002 <\/p>\n\n<p>\u7814\u7a76\u8868\u660e\uff0c\u5ba2\u6237\u4f53\u9a8c\u4e3a\u4fdd\u9669\u6295\u8d44\u63d0\u4f9b\u4e86\u80a5\u6c83\u7684\u571f\u58e4\uff1a\u201c\u51fa\u8272\u7684\u5ba2\u6237\u4f53\u9a8c\u964d\u4f4e\u4e86\u4fdd\u9669\u516c\u53f8\u7684\u9500\u552e\u6210\u672c\uff0c\u540c\u65f6\u4e3a\u989d\u5916\u7684\u4ea7\u54c1\u9500\u552e\u63d0\u4f9b\u4e86\u73b0\u6210\u7684\u57fa\u7840\uff0c\u201dForrester \u9996\u5e2d\u5206\u6790\u5e08 <a href=\"https:\/\/go.forrester.com\/blogs\/the-three-key-actions-that-will-define-insurance-tech-investment-in-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ellen Carney<\/a> \u8bf4\u3002<\/p>\n\n<p>\u9762\u5bf9\u5982\u6b64\u591a\u7684\u5ba2\u6237\u4f53\u9a8c\u8f6c\u53d8\u673a\u4f1a\uff0c\u6700\u597d\u7684\u8d77\u70b9\u662f\u4e86\u89e3\u4fdd\u9669\u5ba2\u6237\u7684\u4e3b\u8981\u9700\u6c42\u3002\n\u4e2a\u6027\u5316\u3001\u6309\u9700\u670d\u52a1\u548c\u65e0\u7f1d\u4f53\u9a8c\u4f4d\u5c45\u699c\u9996\u3002 <\/p>\n\n<h2 class=\"wp-block-heading\">\u4e2a\u6027\u5316<\/h2>\n\n<p>20 \u5e74\u524d\uff0c\u4e2a\u6027\u5316\u670d\u52a1\u548c\u4ea7\u54c1\u63a8\u8350\u662f\u5ba2\u6237\u4e0e\u4fdd\u9669\u4ee3\u7406\u4eba\u4e4b\u95f4\u957f\u671f\u5173\u7cfb\u7684\u4e00\u9879\u798f\u5229\u3002\n\u5982\u4eca\uff0c\u5ba2\u6237\u671f\u671b\u83b7\u5f97\u4e2a\u6027\u5316\u7684\u6309\u9700\u4f53\u9a8c\u3002 <\/p>\n\n<p>\u201c\u73b0\u5728\uff0c\u516c\u53f8\u4e0d\u4ec5\u5fc5\u987b\u8868\u660e\u4ed6\u4eec\u77e5\u9053\u5ba2\u6237\u7684\u540d\u5b57\uff0c\u800c\u4e14\u5fc5\u987b\u8bc1\u660e\u4ed6\u4eec\u77e5\u9053\u4ed6\u4eec\u662f\u4e00\u4e2a\u4eba\uff0c\u201d\u6bd5\u9a6c\u5a01\u7684 <a href=\"https:\/\/www.propertycasualty360.com\/2018\/06\/07\/personalization-is-critical-to-a-successful-custom\/\" target=\"_blank\" rel=\"noreferrer noopener\">Julio J. Hernandez<\/a> \u8865\u5145\u9053\u3002<\/p>\n\n<p>\u5bf9\u4e8e\u4fdd\u9669\u516c\u53f8\u6765\u8bf4\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u4fdd\u9669\u4f53\u9a8c\u4ecd\u7136\u662f\u4e00\u4e2a\u5c1a\u672a\u5f00\u53d1\u7684\u673a\u4f1a\uff0c\u5c24\u5176\u662f\u5728\u6c7d\u8f66\u4fdd\u9669\u9500\u91cf\u4e0b\u964d\u548c\u8d22\u4ea7\u635f\u5931\u7d22\u8d54\u589e\u52a0\u7684\u60c5\u51b5\u4e0b\u3002<\/p>\n\n<p>\u201c\u5982\u679c\u4e2a\u4eba\u6c7d\u8f66\u4fdd\u9669\u516c\u53f8\u80fd\u591f\u4fdd\u7559\u6bcf\u5e74\u4ece\u4e00\u5bb6\u4fdd\u9669\u516c\u53f8\u5230\u53e6\u4e00\u5bb6\u4fdd\u9669\u516c\u53f8\u7684 190 \u4ebf\u7f8e\u5143\u76f4\u63a5\u4fdd\u8d39\u8f6c\u6362\u4e2d\u7684 10%\uff0c\u90a3\u4e48\u4ed6\u4eec\u53ef\u4ee5\u989d\u5916\u83b7\u5f97 20 \u4ebf\u7f8e\u5143\uff0c\u201d\u9ea6\u80af\u9521\u7684 <a href=\"https:\/\/www.mckinsey.com\/industries\/financial-services\/our-insights\/how-traditional-insurance-carriers-can-disrupt-through-personalized-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Mila Adamova<\/a> \u548c\u5176\u4ed6\u4f5c\u8005\u8bf4\u3002<\/p>\n\n<p>\u4e00\u79cd\u65b9\u6cd5\u662f\u901a\u8fc7\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60\u7684\u5e94\u7528\u3002\n\u8fd9\u4e9b\u5de5\u5177\u53ef\u7528\u4e8e\u6784\u5efa\u6bcf\u4e2a\u4fdd\u9669\u5ba2\u6237\u7684\u6863\u6848\uff0c\u5e76\u6839\u636e\u8fd9\u4e9b\u6570\u636e\u5b9a\u5236\u5ba2\u6237\u4f18\u60e0\u3002\n\u4f8b\u5982\uff0c\u63d0\u4ea4\u5730\u5740\u53d8\u66f4\u7684\u6c7d\u8f66\u4fdd\u9669\u5ba2\u6237\u53ef\u80fd\u8868\u660e\u4ed6\u4eec\u5df2\u7ecf\u642c\u5230\u65b0\u7684\u79df\u8d41\u516c\u53f8\uff0c\u5982\u679c\u4fdd\u9669\u516c\u53f8\u5728\u9002\u5f53\u7684\u65f6\u5019\u63d0\u51fa\u8981\u6c42\uff0c\u4fdd\u9669\u516c\u53f8\u6709\u673a\u4f1a\u6210\u4e3a\u5ba2\u6237\u7684\u9996\u9009\u79df\u623f\u8005\u4fdd\u9669\u3002  <\/p>\n\n<p>\u901a\u8fc7\u4f7f\u7528\u6570\u5b57\u5de5\u5177\uff0c\u4fdd\u9669\u516c\u53f8\u53ef\u4ee5\u201c\u4ece\u4f20\u7edf\u7684\u57fa\u672c\u7ec6\u5206\u8f6c\u53d8\u4e3a\u8d85\u4e2a\u6027\u5316\u7684&#8217;\u7ec6\u5206&#8217;\u65b9\u6cd5\uff0c\u8be5\u65b9\u6cd5\u4f18\u5148\u4f7f\u7528\u5ba2\u6237\u6570\u636e\uff0c\u6839\u636e\u4e2a\u4eba\u7684\u4ef7\u503c\u89c2\u548c\u5174\u8da3\u521b\u5efa\u5b8c\u6574\u7684\u5ba2\u6237\u6863\u6848\uff0c\u201dAffinion \u526f\u603b\u88c1 <a href=\"https:\/\/www.insurancebusinessmag.com\/uk\/opinion\/how-can-insurers-follow-banks-and-improve-their-customer-experience-110782.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">Karen Wheeler<\/a> \u89e3\u91ca\u8bf4\u3002<\/p>\n\n<p>\u5e78\u8fd0\u7684\u662f\uff0c\u5ba2\u6237\u4f7f\u4fdd\u9669\u516c\u53f8\u80fd\u591f\u8f7b\u677e\u91c7\u7528 Wheeler \u63a8\u8350\u7684\u65b9\u6cd5\u3002\n\u7531\u5ba2\u6237\u6d1e\u5bdf\u603b\u76d1 <a href=\"https:\/\/www.accenture.com\/us-en\/insights\/financial-services\/financial-services-consumer-study-2019\" target=\"_blank\" rel=\"noreferrer noopener\">Piercarlo Gera<\/a> \u9886\u5bfc\u7684\u7814\u7a76\u56e2\u961f\u8868\u793a\uff0c\u57c3\u68ee\u54f2 2019 \u5e74\u5168\u7403\u91d1\u878d\u670d\u52a1\u6d88\u8d39\u8005\u7814\u7a76\u53d1\u73b0\uff0c\u8d85\u8fc7 75% \u7684\u4fdd\u9669\u548c\u94f6\u884c\u5ba2\u6237\u613f\u610f\u5206\u4eab\u4ed6\u4eec\u7684\u4e2a\u4eba\u6570\u636e\u2014\u2014\u53ea\u8981\u4ed6\u4eec\u83b7\u5f97\u4ed6\u4eec\u671f\u671b\u7684\u670d\u52a1\u3002 <\/p>\n\n<p>\u201c\u4fdd\u9669\u884c\u4e1a\u73b0\u5728\u6709\u4e00\u4e2a\u5de8\u5927\u7684\u673a\u4f1a\uff0c\u53ef\u4ee5\u4e3a\u5f53\u4eca\u7cbe\u660e\u7684\u6d88\u8d39\u8005\u63d0\u4f9b\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u4e2a\u6027\u5316\u670d\u52a1\u6c34\u5e73\uff0c\u201dBreathe Life \u9996\u5e2d\u6267\u884c\u5b98 <a href=\"http:\/\/insurancethoughtleadership.com\/millennials-demand-modern-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ian Jeffrey<\/a> \u8bf4\u3002 \u4e0d\u4ec5\u6570\u636e\u66f4\u6613\u4e8e\u8bbf\u95ee\uff0c\u800c\u4e14\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60\u7b49\u5de5\u5177\u4f7f\u5229\u7528\u8fd9\u4e9b\u6570\u636e\u4ea7\u751f\u5177\u6709\u524d\u6240\u672a\u6709\u7684\u51c6\u786e\u6027\u7684\u89c1\u89e3\u6210\u4e3a\u53ef\u80fd\u3002<\/p>\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/women-talking-over-phone-1024x684.jpg\" alt=\"&#x5973;&#x5B69;&#x6B63;&#x5728;&#x8F66;&#x9644;&#x8FD1;&#x6253;&#x7535;&#x8BDD;&#x3002;\" class=\"wp-image-5945\" style=\"width:997px;height:auto\"\/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u6309\u9700\u4fdd\u9669<\/h2>\n\n<p>\u6309\u9700\u4fdd\u9669\u7684\u6982\u5ff5\u4e0e\u4e2a\u6027\u5316\u53d1\u5c55\u5bc6\u5207\u76f8\u5173\u3002\n\u5ba2\u6237\u5e0c\u671b\u88ab\u4fdd\u9669\u516c\u53f8\u8ba4\u53ef\u4e3a\u4e2a\u4eba\u3002\n\u4ed6\u4eec\u8fd8\u5e0c\u671b\u80fd\u591f\u5728\u9700\u8981\u7684\u65f6\u5019\u51c6\u786e\u5730\u8d2d\u4e70\u4ed6\u4eec\u9700\u8981\u7684\u4fdd\u9669\u3002\n\u6309\u9700\u4fdd\u9669\u662f\u5ba2\u6237\u7684\u9996\u8981\u613f\u671b\uff0c\u56e0\u4e3a\u667a\u80fd\u624b\u673a\u548c wifi \u4f7f\u6240\u6709\u884c\u4e1a\u7684\u5ba2\u6237\u90fd\u53ef\u4ee5\u66f4\u8f7b\u677e\u5730\u8fdb\u884c\u81ea\u6211\u6559\u80b2\u5e76\u5feb\u901f\u627e\u5230\u4ed6\u4eec\u9700\u8981\u7684\u4e1c\u897f\u3002   <\/p>\n\n<p>\u201c\u5c06\u5373\u65f6\u4fe1\u606f\u548c\u89e3\u51b3\u65b9\u6848\u9001\u5230\u624b\u638c\u4e0a\uff0c\u4ee5\u53ca\u8d85\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\uff0c\u4e0d\u518d\u662f\u4e00\u79cd\u597d\u5904\uff0c\u800c\u662f\u610f\u6599\u4e4b\u4e2d\u7684\uff0c\u201dCover Genius \u4fdd\u9669\u4e3b\u7ba1 <a href=\"https:\/\/www.itij.com\/feature\/how-meet-customers-demands\" target=\"_blank\" rel=\"noreferrer noopener\">Graeme Dean<\/a> \u8bf4\u3002<\/p>\n\n<p>\u6ce2\u58eb\u987f\u54a8\u8be2\u96c6\u56e2\u7684 <a href=\"https:\/\/www.bcg.com\/publications\/2019\/reinventing-life-insurance-agency-distribution-globally.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">Nathalia Bellizia\u3001Tim Calvert \u548c Nick Gagnon<\/a> \u8868\u793a\uff0c\u7531\u4e8e\u5ba2\u6237\u53ef\u4ee5\u66f4\u8f7b\u677e\u5730\u6bd4\u8f83\u4fdd\u9669\u4ea7\u54c1\uff0c\u4fdd\u9669\u516c\u53f8\u5c06\u9700\u8981\u4ece\u4ea7\u54c1\u7ade\u4e89\u8fc7\u6e21\u5230\u670d\u52a1\u548c\u89e3\u51b3\u65b9\u6848\u7ade\u4e89\u3002 \u4f8b\u5982\uff0c\u6539\u5584\u5ba2\u6237\u548c\u4fdd\u9669\u516c\u53f8\u4e4b\u95f4\u7684\u6c9f\u901a\u548c\u53ef\u8bbf\u95ee\u6027\u53ef\u4ee5\u5e2e\u52a9\u4fdd\u9669\u516c\u53f8\u5f25\u5408\u9700\u6c42\u548c\u4ea7\u54c1\u4e4b\u95f4\u7684\u5dee\u8ddd\u3002 \u63d0\u4f9b\u670d\u52a1\u548c\u652f\u6301\uff0c\u5e2e\u52a9\u5ba2\u6237\u4e5f\u53ef\u4ee5\u6ee1\u8db3\u6b64\u9700\u6c42\u3002<\/p>\n\n<p>\u968f\u7740\u5ba2\u6237\u9700\u6c42\u7684\u53d8\u5316\uff0c\u627f\u8fd0\u5546\u63d0\u4f9b\u7684\u8fc7\u65f6\u4ea7\u54c1\u8d8a\u6765\u8d8a\u4e0d\u7b26\u5408\u4e70\u5bb6\u7684\u671f\u671b\u3002\nDean \u8bf4\uff0c\u5ba2\u6237\u8d8a\u6765\u8d8a\u591a\u5730\u907f\u514d\u8d2d\u4e70\u7efc\u5408\u4fdd\u5355\uff0c\u8f6c\u800c\u8d2d\u4e70\u5728\u9700\u8981\u65f6\u51c6\u786e\u9488\u5bf9\u4ed6\u4eec\u9700\u8981\u7684\u4fdd\u9669\u3002 <\/p>\n\n<p>\u4fdd\u9669\u516c\u53f8\u9700\u8981\u91cd\u65b0\u8003\u8651\u4ed6\u4eec\u9500\u552e\u7684\u4ea7\u54c1\uff0c\u4ee5\u4fbf\u4f7f\u5176\u7b26\u5408\u6570\u5b57\u65f6\u4ee3\u7684\u5ba2\u6237\u671f\u671b\u3002\n\u201c\u5c06\u73b0\u6709\u4ea7\u54c1\u4ece\u8d27\u67b6\u4e0a\u64a4\u4e0b\u5e76\u5c1d\u8bd5\u5728\u5728\u7ebf\u5e73\u53f0\u4e0a\u9500\u552e\u53ea\u4f1a\u8ba9\u8981\u6c42\u7b80\u5355\u6027\u548c\u900f\u660e\u5ea6\u7684\u5ba2\u6237\u611f\u5230\u6cae\u4e27\uff0c\u201dProSight Specialty Insurance \u7684\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98 <a href=\"https:\/\/www.propertycasualty360.com\/2018\/06\/22\/insurance-customers-want-an-enhanced-user-experien\/\" target=\"_blank\" rel=\"noreferrer noopener\">Joe Beneducci<\/a> \u8bf4\u3002 <\/p>\n\n<p>\u5ba2\u6237\u4e5f\u613f\u610f\u5171\u4eab\u4e2a\u4eba\u4fe1\u606f\u4ee5\u8bbf\u95ee\u6309\u9700\u4ea7\u54c1\u3002\n\u4f8b\u5982\uff0cCambridge Mobile Telematics \u7684\u4e00\u9879\u7814\u7a76\u53d1\u73b0\uff0c73% \u7684\u9a7e\u9a76\u5458\u613f\u610f\u5206\u4eab\u6709\u5173\u4ed6\u4eec\u4e2a\u4eba\u9a7e\u9a76\u884c\u4e3a\u7684\u4fe1\u606f\uff0c\u4ee5\u4fbf\u83b7\u5f97\u6839\u636e\u4ed6\u4eec\u7684\u5b9e\u9645\u8868\u73b0\u91cf\u8eab\u5b9a\u5236\u7684\u4fdd\u9669\u548c\u4fdd\u9669\u8d39\u7387\uff0c\u800c\u4e0d\u662f\u6839\u636e\u4ed6\u4eec\u7684\u5e74\u9f84\u3001\u4f4d\u7f6e\u6216\u6027\u522b\u7b49\u56e0\u7d20\uff0cCMT \u4ea7\u54c1\u526f\u603b\u88c1 <a href=\"https:\/\/www.propertycasualty360.com\/2018\/12\/05\/personalizing-the-future-of-auto-insurance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Katherine Wheeler<\/a> \u8bf4\u3002 <\/p>\n\n<p>\u667a\u80fd\u624b\u673a\u4f7f\u4fdd\u9669\u516c\u53f8\u66f4\u5bb9\u6613\u91c7\u7528\u8fdc\u7a0b\u4fe1\u606f\u5904\u7406\u7b49\u5de5\u5177\uff0c\u4ee5\u63d0\u4f9b\u5ba2\u6237\u60f3\u8981\u7684\u4e2a\u6027\u5316\u6309\u9700\u4f53\u9a8c\u548c\u4ea7\u54c1\u3002<\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"671\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/consultation-broker-1024x671.jpg\" alt=\"33303705 - &#x5E74;&#x8F7B;&#x7684;&#x5546;&#x52A1;&#x592B;&#x5987;&#x4E0E;&#x79D1;&#x6280;&#x8BBE;&#x5907;&#x4F1A;&#x9762;\" class=\"wp-image-5955\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/consultation-broker-1024x671.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/consultation-broker-300x197.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/consultation-broker-768x503.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/consultation-broker.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u65e0\u7f1d\u4f53\u9a8c<\/h2>\n\n<p>\u6700\u540e\uff0c\u4fdd\u9669\u5ba2\u6237\u5e0c\u671b\u80fd\u591f\u8f7b\u677e\u5730\u4ece\u6570\u5b57\u8bbe\u5907\u7814\u7a76\u3001\u6bd4\u8f83\u548c\u8d2d\u4e70\u4fdd\u9669\u3002\n\u4ed6\u4eec\u8fd8\u5e0c\u671b\u6839\u636e\u4ed6\u4eec\u76ee\u524d\u7684\u9700\u6c42\uff0c\u4ece\u7f51\u7ad9\u65e0\u7f1d\u5207\u6362\u5230\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u518d\u5230\u624b\u673a\u3002 <\/p>\n\n<p>\u8bb8\u591a\u4fdd\u9669\u516c\u53f8\u5bf9\u5ba2\u6237\u5bf9\u65e0\u7f1d\u4f53\u9a8c\u7684\u9700\u6c42\u53ca\u5176\u5458\u5de5\u5bf9\u96c6\u6210\u4fe1\u606f\u8bbf\u95ee\u7684\u9700\u6c42\u90fd\u5f88\u654f\u611f\uff0c\u56e0\u6b64\u4e13\u6ce8\u4e8e\u6539\u8fdb\u5176\u591a\u6e20\u9053\u65b9\u6cd5\u3002\n\u4e3a\u4e86\u5b8c\u5168\u7b26\u5408\u5ba2\u6237\u7684\u884c\u4e3a\u548c\u671f\u671b\uff0c\u8fd9\u4e00\u70b9\u81f3\u5173\u91cd\u8981\uff0cDimelo \u8425\u9500\u4e3b\u7ba1 <a href=\"https:\/\/www.retailcustomerexperience.com\/blogs\/omni-digital-vs-omnichannel-what-is-the-difference\/\" target=\"_blank\" rel=\"noreferrer noopener\">Julien Rio<\/a> \u8bf4\u3002 <\/p>\n\n<p>\u201c\u5168\u6570\u5b57\u5316\u5ba2\u6237\u5e0c\u671b\u83b7\u5f97\u6d41\u7545\u7684\u4f53\u9a8c\uff1a\u5bf9\u4ed6\u4eec\u6765\u8bf4\uff0c\u6700\u91cd\u8981\u7684\u662f\u80fd\u591f\u4f7f\u7528\u4ed6\u4eec\u559c\u6b22\u7684\u6e20\u9053\u6765\u627e\u5230\u95ee\u9898\u7684\u89e3\u51b3\u65b9\u6848\u3002\u516c\u53f8\u9700\u8981\u80fd\u591f\u5728\u5176\u6240\u6709\u63a5\u89e6\u70b9\u63d0\u4f9b\u7edf\u4e00\u7684\u4f18\u8d28\u670d\u52a1\uff0c\u201cRio \u8bf4\u3002<\/p>\n\n<p>\u8fd9\u4e9b\u5ba2\u6237\u5b8c\u5168\u5728\u7ebf\u5bfb\u627e\u548c\u8d2d\u4e70\u4fdd\u9669;\u4ed6\u4eec\u4e0d\u4f1a\u8bbf\u95ee\u4ee3\u7406\u673a\u6784\u7b49\u5b9e\u4f53\u5730\u70b9\u6216\u901a\u8fc7\u7535\u8bdd\u8054\u7cfb\u4fdd\u9669\u516c\u53f8\u3002<\/p>\n\n<p>\u4e3a\u4e86\u5411\u5ba2\u6237\u63d0\u4f9b\u65e0\u7f1d\u4f53\u9a8c\uff0c\u4fdd\u9669\u516c\u53f8\u9700\u8981\u5173\u6ce8\u81ea\u5df1\u7684\u5de5\u5177\u548c\u5e73\u53f0\u5982\u4f55\u8fd0\u4f5c\u3002\nNTT DATA Services \u7684\u6570\u636e\u548c\u5206\u6790\u8d1f\u8d23\u4eba <a href=\"https:\/\/banking-insurance.cioreview.com\/cxoinsight\/8-questions-insurance-cios-must-ask-to-meet-customer-demands-nid-27201-cid-23.html\" target=\"_blank\" rel=\"noreferrer noopener\">Normand Lepine<\/a> \u8865\u5145\u9053\uff0c\u5141\u8bb8\u5728\u5355\u4e2a\u6846\u67b6\u4e0a\u6267\u884c\u591a\u79cd\u4fdd\u9669\u529f\u80fd\u7684\u5e73\u53f0\u53ef\u4ee5\u63d0\u9ad8\u4fdd\u9669\u516c\u53f8\u6ee1\u8db3\u4e0d\u65ad\u53d8\u5316\u7684\u5ba2\u6237\u9700\u6c42\u7684\u80fd\u529b\u3002 <\/p>\n\n<p>\u201c\u5e73\u53f0\u65b9\u6cd5\u5141\u8bb8\u60a8\u8026\u5408\u3001\u4ea4\u6362\u548c\u7ec4\u88c5\u6280\u672f\u7ec4\u4ef6\u4ee5\u652f\u6301\u4efb\u4f55\u4e1a\u52a1\u6a21\u5f0f\uff0c\u201dLepine \u8bf4\u3002\n\u56e0\u6b64\uff0c\u5e73\u53f0\u53ef\u4ee5\u5e2e\u52a9\u4fdd\u9669\u516c\u53f8\u63d0\u9ad8\u654f\u6377\u6027\uff0c\u5feb\u901f\u54cd\u5e94\u65b0\u673a\u4f1a\uff0c\u5e76\u63d0\u4f9b\u5ba2\u6237\u6240\u9700\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u3002 <\/p>\n\n<p>\u4eca\u5929\u7684\u4fdd\u9669\u5ba2\u6237\u5e0c\u671b\u8d2d\u4e70\u4fdd\u9669\u53d8\u5f97\u7b80\u5355\u3002\n\u4ed6\u4eec\u5e0c\u671b\u6839\u636e\u4ed6\u4eec\u7684\u9700\u6c42\u548c\u884c\u4e3a\u91cf\u8eab\u5b9a\u5236\u4fdd\u9669\uff0c\u5e76\u4e14\u4ed6\u4eec\u5e0c\u671b\u4fdd\u9669\u516c\u53f8\u5c06\u4ed6\u4eec\u89c6\u4e3a\u4e2a\u4eba\u3002 <\/p>\n\n<p>\u4e3a\u4e86\u6ee1\u8db3\u8fd9\u4e9b\u671f\u671b\uff0c\u4fdd\u9669\u516c\u53f8\u9700\u8981\u6548\u4eff\u4e9a\u9a6c\u900a\u7b49\u516c\u53f8\uff0c\u8981\u6c42\u6bcf\u4f4d\u5458\u5de5\u63d0\u4f9b\u51fa\u8272\u7684\u5ba2\u6237\u4f53\u9a8c\u3002<\/p>\n\n<p>\u201c\u5982\u4eca\uff0c\u516c\u53f8\u5728\u4ed6\u4eec\u6240\u505a\u7684\u6bcf\u4e00\u4ef6\u4e8b\u4e2d\u90fd\u8003\u8651\u5ba2\u6237\u4f53\u9a8c\uff0c\u4ece\u62db\u8058\u548c\u9886\u5bfc\u529b\u53d1\u5c55\u5230\u8425\u9500\u3001\u4f9b\u5e94\u94fe\u3001\u7269\u6d41\u3001IT \u57fa\u7840\u8bbe\u65bd\u3001\u4ea7\u54c1\u8bbe\u8ba1\u548c\u6574\u4e2a\u4e1a\u52a1\u7684\u6301\u7eed\u6539\u8fdb\uff0c\u201d\u798f\u5e03\u65af\u5ba2\u6237\u4f53\u9a8c\u672a\u6765\u5b66\u5bb6 <a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2018\/12\/05\/five-trends-shaping-the-future-of-customer-experience-in-2019\/#237d304d7bb6\" target=\"_blank\" rel=\"noreferrer noopener\">Blake Morgan<\/a> \u89e3\u91ca\u9053\u3002<\/p>\n\n<p>\u5e78\u8fd0\u7684\u662f\uff0c\u8fd9\u4e9b\u5de5\u5177\u4f7f\u4fdd\u9669\u516c\u53f8\u80fd\u591f\u62e5\u62b1\u8fd9\u4e2a\u672a\u6765\uff0c\u5e76\u4ece\u4e2a\u6027\u5316\u7684\u6309\u9700\u4f53\u9a8c\u4e2d\u83b7\u76ca\u3002<\/p>\n\n<p><em>\u56fe\u7247\u63d0\u4f9b\uff1aAntonio Guillem\/\u00a9123RF.com\u3001viktorianovo\/\u00a9123RF.com\u3001Trendsetter Images\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u4fdd\u9669\u516c\u53f8\u6700\u9700\u8981\u7559\u4f4f\u53ef\u9760\u6d88\u8d39\u8005\u7fa4\u7684\u65f6\u5019\uff0c\u8d22\u4ea7\u548c\u610f\u5916\u4f24\u5bb3\u4fdd\u9669\u7684\u5ba2\u6237\u5fe0\u8bda\u5ea6\u6b63\u5728\u4e0b\u964d\u3002 \u968f\u7740\u5ba2\u6237\u8d8a\u6765\u8d8a\u591a\u5730\u8868\u793a\u4ed6\u4eec\u5bf9 [&hellip;]<\/p>\n","protected":false},"featured_media":5936,"template":"","insight-category":[],"class_list":["post-21133","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/insight\/21133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/media\/5936"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/media?parent=21133"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/insight-category?post=21133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}