{"id":21076,"date":"2024-09-30T14:17:26","date_gmt":"2024-09-30T19:17:26","guid":{"rendered":"https:\/\/bolttech.io\/insights\/%e4%bf%9d%e9%99%a9%e5%ae%a2%e6%88%b7%e5%85%b3%e7%b3%bb%ef%bc%9a%e5%a6%82%e4%bd%95%e5%bb%ba%e7%ab%8b%e4%bb%b7%e5%80%bc%e3%80%81%e4%bf%a1%e4%bb%bb%e5%92%8c%e5%bf%a0%e8%af%9a%e5%ba%a6\/"},"modified":"2024-09-30T14:17:34","modified_gmt":"2024-09-30T19:17:34","slug":"%e4%bf%9d%e9%99%a9%e5%ae%a2%e6%88%b7%e5%85%b3%e7%b3%bb%ef%bc%9a%e5%a6%82%e4%bd%95%e5%bb%ba%e7%ab%8b%e4%bb%b7%e5%80%bc%e3%80%81%e4%bf%a1%e4%bb%bb%e5%92%8c%e5%bf%a0%e8%af%9a%e5%ba%a6","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/zh-hans\/insights\/%e4%bf%9d%e9%99%a9%e5%ae%a2%e6%88%b7%e5%85%b3%e7%b3%bb%ef%bc%9a%e5%a6%82%e4%bd%95%e5%bb%ba%e7%ab%8b%e4%bb%b7%e5%80%bc%e3%80%81%e4%bf%a1%e4%bb%bb%e5%92%8c%e5%bf%a0%e8%af%9a%e5%ba%a6\/","title":{"rendered":"\u4fdd\u9669\u5ba2\u6237\u5173\u7cfb\uff1a\u5982\u4f55\u5efa\u7acb\u4ef7\u503c\u3001\u4fe1\u4efb\u548c\u5fe0\u8bda\u5ea6"},"content":{"rendered":"\n<p>\u7f51\u4e0a\u8d2d\u7269\u548c\u7535\u5b50\u901a\u4fe1\u6539\u53d8\u4e86\u4fdd\u9669\u5ba2\u6237\u8d2d\u4e70\u4fdd\u9669\u3001\u4e86\u89e3\u53ef\u9884\u9632\u98ce\u9669\u4ee5\u53ca\u4e0e\u4fdd\u9669\u516c\u53f8\u6c9f\u901a\u7684\u65b9\u5f0f\u3002\n\u7136\u800c\uff0c\u4fdd\u9669\u516c\u53f8\u5728\u8c03\u6574\u5176\u6e20\u9053\u548c\u5185\u5bb9\u4ee5\u6ee1\u8db3\u8fd9\u4e9b\u671f\u671b\u65b9\u9762\u8fdb\u5c55\u7f13\u6162\u3002 <\/p>\n\n<p>\u5ba2\u6237\u9700\u8981\u6709\u5173\u5176\u8986\u76d6\u8303\u56f4\u5982\u4f55\u8fd0\u4f5c\u7684\u4fe1\u606f\u3002\n\u4ed6\u4eec\u9700\u8981\u4e86\u89e3\u5982\u4f55\u53d1\u73b0\u98ce\u9669\u5e76\u9632\u6b62\u635f\u5931\u3002\n\u4ed6\u4eec\u5e0c\u671b\u4e0e\u4fdd\u9669\u516c\u53f8\u5efa\u7acb\u66f4\u52a0\u4e2a\u6027\u5316\u3001\u503c\u5f97\u4fe1\u8d56\u7684\u5173\u7cfb\u3002  <\/p>\n\n<p>\u8fd9\u79cd\u56e0\u7d20\u7684\u7ec4\u5408\u4e3a\u4fdd\u9669\u516c\u53f8\u63d0\u4f9b\u4e86\u4e00\u4e2a\u673a\u4f1a\uff1a\u5229\u7528\u73b0\u6709\u7684\u6c9f\u901a\u6e20\u9053\u8fdb\u884c\u6559\u80b2\u548c\u9500\u552e\u3002<\/p>\n\n<h2 class=\"wp-block-heading\">\u5f53\u4eca\u7684\u4fdd\u9669\u5ba2\u6237\u9700\u8981\u4e86\u89e3\u4ec0\u4e48\uff1f<\/h2>\n\n<p>AgencyBloc \u7684\u8425\u9500\u54c1\u724c\u4e13\u5bb6 <a href=\"https:\/\/www.agencybloc.com\/resources\/client-prospect-relationships\/customer-experience\/what-customers-want-in-an-insurance-agent\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kelsey Rosauer<\/a> \u8868\u793a\uff0c\u65e0\u8bba\u4ed6\u4eec\u662f\u76f4\u63a5\u4e0e\u4fdd\u9669\u516c\u53f8\u5408\u4f5c\u8fd8\u662f\u901a\u8fc7\u4ee3\u7406\u4eba\uff0c\u5f53\u4eca\u7684\u5ba2\u6237\u90fd\u5e0c\u671b\u83b7\u5f97\u4ef7\u503c\u3001\u5468\u5230\u3001\u5feb\u901f\u7684\u670d\u52a1\u548c\u5b89\u5168\u611f\uff0c\u4ece\u800c\u589e\u5f3a\u4fe1\u5fc3\u3002<\/p>\n\n<p>\u5ba2\u6237\u8fd8\u9700\u8981\u4fe1\u606f\u6765\u5e2e\u52a9\u4ed6\u4eec\u4e86\u89e3\u4ed6\u4eec\u7684\u4fdd\u5355\u3001\u4ed6\u4eec\u53ef\u80fd\u9762\u4e34\u7684\u98ce\u9669\u4ee5\u53ca\u54ea\u4e9b\u7b56\u7565\u53ef\u7528\u4e8e\u7ba1\u7406\u8fd9\u4e9b\u98ce\u9669\u3002\n\u4fdd\u9669\u516c\u53f8\u53ef\u4ee5\u5229\u7528\u8fd9\u79cd\u4fe1\u606f\u9700\u6c42\u6765\u5efa\u7acb\u4fe1\u4efb\u5e76\u589e\u52a0\u4ef7\u503c\uff0c\u4ece\u800c\u52a0\u5f3a\u5ba2\u6237\u5173\u7cfb\u3002 <\/p>\n\n<p>Lightico \u7684 <a href=\"http:\/\/customerthink.com\/what-does-customer-experience-cx-in-insurance-look-like\/\" target=\"_blank\" rel=\"noreferrer noopener\">Howard Schulman<\/a> \u8868\u793a\uff0c\u534f\u4f5c\u95e8\u6237\u7b49\u6570\u5b57\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9\u4fdd\u9669\u516c\u53f8\u4e0e\u5ba2\u6237\u5171\u4eab\u5173\u952e\u4fe1\u606f\uff0c\u4f8b\u5982\u5177\u4f53\u7684\u4fdd\u5355\u6761\u6b3e\u3001\u4fdd\u9669\u5982\u4f55\u627f\u4fdd\u635f\u5931\u4ee5\u53ca\u627f\u4fdd\u54ea\u4e9b\u98ce\u9669\u7684\u89e3\u91ca\u3002\n\u5f53\u8fd9\u4e9b\u5de5\u5177\u4e0e\u7535\u5b50\u7b7e\u540d\u548c\u6587\u6863\u7b49\u9009\u9879\u76f8\u7ed3\u5408\u65f6\uff0c\u5373\u4f7f\u662f\u9700\u8981\u66f4\u591a\u5e2e\u52a9\u6765\u4e86\u89e3\u5176\u653f\u7b56\u7684\u5ba2\u6237\u4e5f\u53ef\u4ee5\u5b8c\u6210\u6587\u4e66\u5de5\u4f5c\u5e76\u5b8c\u6210\u4ea4\u6613\uff0c\u800c\u65e0\u9700\u7559\u51fa\u989d\u5916\u7684\u65f6\u95f4\u3002 <\/p>\n\n<p>\u5229\u7528\u6570\u5b57\u5e73\u53f0\u8fd8\u53ef\u4ee5\u8ba9\u4fdd\u9669\u516c\u53f8\u6253\u7834\u4fe1\u606f\u5b64\u5c9b\uff0c\u5426\u5219\u8fd9\u4e9b\u4fe1\u606f\u5b64\u5c9b\u53ef\u80fd\u4f1a\u5ef6\u8fdf\u6c9f\u901a\u5e76\u4f7f\u5ba2\u6237\u611f\u5230\u6cae\u4e27\u3002<\/p>\n\n<p>\u201c\u95ee\u9898\u4e0d [information] \u5728\u4e8e\u751f\u6001\u7cfb\u7edf\u590d\u6742\uff0c\u800c\u5728\u4e8e\u5229\u76ca\u76f8\u5173\u8005\u5f7c\u6b64\u8131\u8282\u3002\n\u6240\u6709\u8fd9\u4e9b\u5229\u76ca\u76f8\u5173\u8005\u90fd\u65e0\u6cd5\u76f8\u4e92\u6c9f\u901a\uff0c\u56e0\u6b64\u5ba2\u6237\u65e0\u6cd5\u51c6\u786e\u6216\u53ca\u65f6\u5730\u4e86\u89e3\u4ed6\u4eec\u7684\u7d22\u8d54\u6d41\u7a0b\u4e2d\u7684\u4f4d\u7f6e\uff0c\u201cQuadient \u7684 <a href=\"https:\/\/www.quadient.com\/blog\/why-insurance-companies-need-mind-gaps-when-it-comes-customer-experience\" target=\"_blank\" rel=\"noreferrer noopener\">Andi Dominguez<\/a> \u8bf4\u3002 <\/p>\n\n<p>\u5ba2\u6237\u53ef\u80fd\u4f1a\u56e0\u4e3a\u53d1\u73b0\u81ea\u5df1\u88ab\u8499\u5728\u9f13\u91cc\u800c\u611f\u5230\u6cae\u4e27\u3001\u607c\u706b\u6216\u5931\u671b\u3002\n\u5e78\u8fd0\u7684\u662f\uff0c\u5bf9\u66f4\u5927\u4e2a\u6027\u5316\u7684\u6e34\u671b\u4f7f\u8bb8\u591a\u5ba2\u6237\u80fd\u591f\u63a5\u53d7\u9488\u5bf9\u4ed6\u4eec\u60c5\u51b5\u91cf\u8eab\u5b9a\u5236\u7684\u5185\u5bb9 &#8211; \u4f8b\u5982\uff0c\u6bcf\u5f53\u4ed6\u4eec\u5373\u5c06\u5173\u95ed\u623f\u5c4b\u65f6\uff0c\u623f\u4e3b\u4fdd\u9669\u6307\u5357\u3002 <\/p>\n\n<p>\u4f46\u4fdd\u9669\u5ba2\u6237\u4e0d\u4ec5\u5e0c\u671b\u4ece\u4fdd\u9669\u516c\u53f8\u90a3\u91cc\u83b7\u5f97\u66f4\u591a\u4fe1\u606f\u3001\u5efa\u8bae\u6216\u6559\u80b2\u3002\n\u4ed6\u4eec\u8fd8\u5e0c\u671b\u4ee5\u7279\u5b9a\u65b9\u5f0f\u4f20\u8fbe\u6b64\u4fe1\u606f\u3002 <\/p>\n\n<p>\u201c\u4fdd\u9669\u6d88\u8d39\u8005\u5e0c\u671b\u4fdd\u9669\u516c\u53f8\u63d0\u4f9b\u66f4\u9891\u7e41\u3001\u66f4\u6e05\u6670\u548c\u66f4\u4e2a\u6027\u5316\u7684\u6c9f\u901a\uff0c\u4ee5\u53ca\u63d0\u9ad8\u8d39\u7387\u548c\u8d39\u7528\u7684\u900f\u660e\u5ea6\uff0c\u201d\u5b89\u6c38\u7814\u7a76\u4eba\u5458 <a href=\"https:\/\/www.ey.com\/Publication\/vwLUAssets\/ey-the-why-and-how-of-simplified-customer-communications\/%24FILE\/ey-the-why-and-how-of-simplified-customer-communications.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Bernhard J. Klein Wassink\u3001Kaenan Hertz \u548c Melanie Henderson<\/a> \u5199\u9053\u3002\n\u7b80\u5316\u5ba2\u6237\u901a\u4fe1\u53ef\u4ee5\u786e\u4fdd\u5ba2\u6237\u4ee5\u4ed6\u4eec\u60f3\u8981\u7684\u65b9\u5f0f\u63a5\u6536\u4ed6\u4eec\u9700\u8981\u7684\u4fe1\u606f\uff0c\u4ece\u800c\u6539\u5584\u8fd9\u4e9b\u5ba2\u6237\u5173\u7cfb\u3002 <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/phone-call-1024x683.jpg\" alt=\"\" class=\"wp-image-6454\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/phone-call-1024x683.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/phone-call-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/phone-call-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/phone-call.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u5f53\u4eca\u5ba2\u6237\u5982\u4f55\u53c2\u4e0e\u4fdd\u9669\u8425\u9500<\/h2>\n\n<p>\u4fdd\u9669\u5ba2\u6237\u53ef\u80fd\u6bd4\u5f80\u5e74\u66f4\u52a0\u6000\u7591\u3002\n\u201c\u4ed6\u4eec\u4ece\u7ecf\u9a8c\u4e2d\u4e86\u89e3\u5230\uff0c\u8bb8\u591a&#8217;\u89e3\u51b3\u65b9\u6848&#8217;\u5f80\u5f80\u8fc7\u4e8e\u7b80\u5355\uff0c\u6ca1\u6709\u8fbe\u5230\u76ee\u6807\uff0c\u6216\u8005\u6784\u601d\u4e0d\u5468\uff0c\u672a\u80fd\u5151\u73b0\u627f\u8bfa\uff0c\u201dGrahamComm \u7684\u6240\u6709\u8005 <a href=\"https:\/\/www.insurancejournal.com\/magazines\/features\/2015\/08\/17\/378187.htm\" target=\"_blank\" rel=\"noreferrer noopener\">John Graham<\/a> \u8bf4\u3002 <\/p>\n\n<p>\u4fdd\u9669\u5ba2\u6237\u8d8a\u6765\u8d8a\u591a\u5730\u5728\u7f51\u4e0a\u8d2d\u4e70\u4fdd\u9669\u4e5f\u5c31\u4e0d\u8db3\u4e3a\u5947\u4e86\u3002\n\u5728\u7ebf\u96f6\u552e\u8d2d\u7269\u7684\u5174\u8d77\u63a8\u52a8\u4e86\u5bf9\u66f4\u900f\u660e\u3001\u4e2a\u6027\u5316\u901a\u4fe1\u7684\u9700\u6c42\u3002\n\u5ba2\u6237\u8ba4\u4e3a\uff0c\u5982\u679c\u6211\u4eec\u53ea\u9700\u70b9\u51fb\u4e00\u4e2a\u6309\u94ae\u5c31\u53ef\u4ee5\u4e70\u5230\u978b\u5b50\u6216\u62ab\u8428\uff0c\u4e3a\u4ec0\u4e48\u4e0d\u4e70\u4fdd\u9669\u5462\uff1f  <\/p>\n\n<p>\u4fdd\u9669\u516c\u53f8\u7684\u6570\u5b57\u5316\u65b9\u6cd5\u5f88\u91cd\u8981\u3002\n\u201c\u4fdd\u9669\u516c\u53f8\u9700\u8981\u4e13\u6ce8\u4e8e\u5728\u63d0\u4f9b\u8f7b\u677e\u7684\u8d2d\u7269\u4f53\u9a8c\u4e0e\u63d0\u4f9b\u4ea7\u54c1\u5dee\u5f02\u5316\u548c\u4e13\u4e1a\u670d\u52a1\u4e4b\u95f4\u7684\u5fae\u5999\u5e73\u8861\uff0c\u201dJ.D. Power \u7f8e\u56fd\u4fdd\u9669\u8fd0\u8425\u526f\u603b\u88c1 <a href=\"https:\/\/www.jdpower.com\/business\/press-releases\/2016-us-insurance-shopping-study\" target=\"_blank\" rel=\"noreferrer noopener\">Greg Hoeg<\/a> \u8bf4\u3002 <\/p>\n\n<p>JD Power \u7684\u4e00\u9879\u7814\u7a76\u53d1\u73b0\uff0c74% \u7684\u8d2d\u7269\u8005\u4e0a\u7f51\u7814\u7a76\u4fdd\u9669\u5e76\u6536\u96c6\u62a5\u4ef7\u3002\n\u7136\u800c\uff0cHoeg \u8bf4\uff0c\u76ee\u524d\u7684\u6570\u636e\u663e\u793a\uff0c\u53ea\u6709\u5927\u7ea6 25% \u7684\u4eba\u4f1a\u5b8c\u6210\u8d2d\u4e70\u3002 <\/p>\n\n<p>\u8fd9\u5e76\u4e0d\u662f\u8bf4\u4fdd\u9669\u5ba2\u6237\u4e0d\u60f3\u5728\u7ebf\u8d2d\u4e70\u3002\n\u800c\u662f\u4ed6\u4eec\u7684\u4fdd\u9669\u516c\u53f8\u53ef\u80fd\u4e0d\u4f1a\u63d0\u4f9b\u4ee5\u6570\u5b57\u65b9\u5f0f\u5b8c\u6210\u4ea4\u6613\u7684\u673a\u4f1a\u3002 <\/p>\n\n<p>\u4f8b\u5982\uff0cAllstate \u8bd5\u56fe\u901a\u8fc7\u521b\u5efa\u5176\u514d\u4e0b\u8f66\u7d22\u8d54\u4e2d\u5fc3\u6765\u521b\u65b0\u6c7d\u8f66\u4fdd\u9669\u7d22\u8d54\uff0c\u63d0\u4f9b 30 \u5206\u949f\u7684\u8bc4\u4f30\u548c\u7d22\u8d54\u9884\u7ea6\u3002\n\u7136\u800c\uff0c\u5ba2\u6237\u4ecd\u7136\u89c9\u5f97\u8fd9\u4e2a\u8fc7\u7a0b\u5f88\u9ebb\u70e6\u3002\n\u798f\u5e03\u65af\u7684 <a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2018\/04\/19\/10-customer-experience-tips-for-insurance-in-2018\/#24cead855e2f\" target=\"_blank\" rel=\"noreferrer noopener\">Blake Morgan<\/a> \u5199\u9053\uff0c\u5f53 Allstate \u6539\u7528\u79fb\u52a8\u8bc4\u4f30\u5e94\u7528\u7a0b\u5e8f\u65f6\uff0c\u8be5\u516c\u53f8\u4ece\u5ba2\u6237\u90a3\u91cc\u6536\u5230\u4e86\u66f4\u597d\u7684\u53cd\u9988\u3002  <\/p>\n\n<p>\u201cAllstate \u4e0d\u53ea\u662f\u521b\u9020\u5b83\u8ba4\u4e3a\u6709\u6548\u7684\u4e1c\u897f\uff0c\u800c\u662f\u503e\u542c\u5ba2\u6237\u7684\u610f\u89c1\u4ee5\u627e\u5230\u66f4\u597d\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u201d\u6469\u6839\u8bf4\u3002\n\u611f\u89c9\u88ab\u503e\u542c\u7684\u5ba2\u6237\u66f4\u6709\u53ef\u80fd\u4fdd\u6301\u4ed6\u4eec\u5bf9\u4fdd\u9669\u516c\u53f8\u7684\u5fe0\u8bda\u5ea6\uff0c\u5c24\u5176\u662f\u5f53\u8054\u7cfb\u56e0\u6b64\u53d8\u5f97\u66f4\u52a0\u5bb9\u6613\u65f6\u3002 <\/p>\n\n<p>\u4eca\u5929\u7684\u5ba2\u6237\u4e0d\u4ec5\u60f3\u5728\u7ebf\u4e86\u89e3\u6216\u8d2d\u4e70\u4fdd\u9669\u3002\n\u4ed6\u4eec\u4e5f\u60f3\u8981\u4e00\u79cd\u7279\u5b9a\u7c7b\u578b\u7684\u5728\u7ebf\u5b66\u4e60\u548c\u8d2d\u4e70\u4f53\u9a8c\u3002 <\/p>\n\n<p>NIIT Technologies \u7684\u4fdd\u9669\u4e1a\u52a1\u8d1f\u8d23\u4eba <a href=\"https:\/\/www.niit-tech.com\/blog\/gamification-game-insurers-must-play\" target=\"_blank\" rel=\"noreferrer noopener\">Vikram Singh<\/a> \u8bf4\uff0c\u6e38\u620f\u5316\u4f7f\u7528\u6e38\u620f\u8bbe\u8ba1\u5143\u7d20\u6765\u6307\u5bfc\u975e\u6e38\u620f\u73af\u5883\u4e2d\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u6bd4\u5982\u4fdd\u9669\u3002\n\u6e38\u620f\u5316\u53ef\u5e2e\u52a9\u4fdd\u9669\u516c\u53f8\u5438\u5f15\u548c\u7559\u4f4f\u5ba2\u6237\u7684\u6ce8\u610f\u529b\u3001\u6536\u96c6\u4fe1\u606f\u3001\u63a8\u8350\u4ea7\u54c1\u5e76\u5efa\u7acb\u5173\u7cfb\u3002 <\/p>\n\n<p>\u6e38\u620f\u5316\u662f\u5728\u7ebf\u96f6\u552e\u8d2d\u7269\u4f53\u9a8c\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\uff0c\u5b83\u7b80\u5316\u4e86\u4ece\u670d\u88c5\u8d2d\u4e70\u5230\u5feb\u9910\u8ba2\u5355\u7684\u6240\u6709\u5185\u5bb9\u3002\n\u5b83\u4e13\u6ce8\u4e8e\u6d41\u7545\u3001\u5f15\u4eba\u5165\u80dc\u7684\u5ba2\u6237\u4f53\u9a8c\u5df2\u6210\u4e3a\u8bb8\u591a\u5ba2\u6237\u7684\u5e38\u6001\u3002\n\u5f53\u8d2d\u4e70\u4fdd\u9669\u4e0d\u7b26\u5408\u8fd9\u79cd\u671f\u671b\u65f6\uff0c\u5ba2\u6237\u53ef\u80fd\u4f1a\u611f\u5230\u6cae\u4e27\u3002  <\/p>\n\n<p>Singh \u8bf4\uff1a\u201c\u968f\u7740\u5ba2\u6237\u671f\u671b\u7684\u6839\u672c\u53d8\u5316\u548c\u5bf9\u6f2b\u957f\u3001\u6f2b\u957f\u6d41\u7a0b\u7684\u4f4e\u5bb9\u5fcd\u5ea6\uff0c\u4fdd\u9669\u4e1a\u52a1\u7684\u8f6c\u6298\u70b9\u662f\u5b83\u59cb\u7ec8\u5982\u4e00\u5730\u63d0\u4f9b\u7684\u4f53\u9a8c\u3002<\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/work-at-coffeeshop-1024x683.jpg\" alt=\"\" class=\"wp-image-6464\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/work-at-coffeeshop-1024x683.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/work-at-coffeeshop-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/work-at-coffeeshop-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/work-at-coffeeshop.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u4fdd\u9669\u516c\u53f8\u7684\u6c9f\u901a\u6280\u5de7<\/h2>\n\n<p>Zuhlke Engineering Ltd. \u7684 <a href=\"https:\/\/www.zuehlke.com\/blog\/en\/insurance-top-three-insurance-customer-needs-in-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lukas Urech \u548c Marco Balzarini<\/a> \u8868\u793a\uff0c\u5f53\u4eca\u7684\u4fdd\u9669\u5ba2\u6237\u8981\u6c42\u4fdd\u9669\u516c\u53f8\u63d0\u4f9b\u7b80\u5355\u6027\u3001\u7075\u6d3b\u6027\u548c\u53ef\u4fe1\u5ea6\u3002<\/p>\n\n<p>\u524d\u4e24\u4e2a\u8981\u7d20\u4fa7\u91cd\u4e8e\u83b7\u53d6\u7b56\u7565\u672c\u8eab\u7684\u8fc7\u7a0b\u3002\nUrech \u548c Balzarini \u8868\u793a\uff0c\u4fdd\u9669\u5ba2\u6237\u5e0c\u671b\u80fd\u591f\u7acb\u5373\u770b\u5230\u4ef7\u683c\uff0c\u4ed6\u4eec\u5e0c\u671b\u80fd\u591f\u5feb\u901f\u8d2d\u4e70\u4fdd\u5355\u3002\n\u5ba2\u6237\u8fd8\u5e0c\u671b\u80fd\u591f\u5728\u9700\u8981\u65f6\u8f7b\u677e\u66f4\u6362\u4fdd\u5355\u548c\u4fdd\u9669\u516c\u53f8\u3002  <\/p>\n\n<p>\u53ef\u4fe1\u5ea6\u4e3a\u5ba2\u6237\u5173\u7cfb\u5960\u5b9a\u4e86\u57fa\u7840\u3002\n\u9664\u975e\u51fa\u73b0\u95ee\u9898\uff0c\u5426\u5219\u4fdd\u9669\u5ba2\u6237\u901a\u5e38\u4e0d\u4f1a\u8054\u7cfb\u4ed6\u4eec\u7684\u4fdd\u9669\u516c\u53f8\uff0c\u5728\u9ad8\u538b\u529b\u60c5\u51b5\u4e0b\uff0c\u5ba2\u6237\u5e0c\u671b\u4ed6\u4eec\u7684\u4fdd\u9669\u516c\u53f8\u662f\u53ef\u9760\u7684\u3002\n\u201c\u4fdd\u9669\u516c\u53f8\u53ea\u6709\u5728\u6709\u4fe1\u5fc3\u7684\u60c5\u51b5\u4e0b\u624d\u80fd\u7559\u4f4f\u5ba2\u6237\uff0c\u5e76\u4e14\u8fd9\u79cd\u4fe1\u5fc3\u4f1a\u5b9a\u671f\u548c\u6301\u4e45\u5730\u5f97\u5230\u63d0\u5347\uff0c\u201dUrech \u548c Balzarini \u8bf4\u3002  <\/p>\n\n<p>\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u4fe1\u4efb\u53ea\u662f\u901a\u8fc7\u503e\u542c\u548c\u6df1\u601d\u719f\u8651\u7684\u56de\u5e94\u6765\u5efa\u7acb\u7684\u3002\n\u201c\u5ba2\u6237\u5728\u4e3e\u529e\u6d3b\u52a8\u65f6\u5e0c\u671b\u4e86\u89e3\u4ed6\u4eec\u7684\u4e2a\u4eba\u60c5\u51b5\uff0c\u4ed6\u4eec\u6b63\u5728\u5bfb\u627e\u5e2e\u52a9\u4ed6\u4eec\u5e94\u5bf9\u7684\u4eba\uff0c\u201dIBM \u7684 <a href=\"https:\/\/v12data.com\/blog\/rising-importance-customer-relationships-insurance-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lynn Kesterson Townes<\/a> \u8bf4\u3002 <\/p>\n\n<p>\u8bb8\u591a\u4fdd\u9669\u5ba2\u6237\u66f4\u6362\u4fdd\u9669\u516c\u53f8\u662f\u56e0\u4e3a\u4ed6\u4eec\u6ca1\u6709\u673a\u4f1a\u5efa\u7acb\u5fe0\u8bda\u5ea6\u3002\n\u4ed6\u4eec\u7684\u4fdd\u9669\u516c\u53f8\u6ca1\u6709\u4e0e\u4ed6\u4eec\u6c9f\u901a\uff0c\u9519\u8fc7\u4e86\u8fd9\u4e2a\u673a\u4f1a\u3002 <\/p>\n\n<p>SAS \u7684 <a href=\"https:\/\/www.cmswire.com\/customer-experience\/the-insurance-industry-plays-catch-up-with-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">Oliver Borner<\/a> \u8868\u793a\uff0c\u5168\u7403\u8d85\u8fc7 90% \u7684\u4fdd\u9669\u516c\u53f8\u751a\u81f3\u4e00\u5e74\u4e0d\u4e0e\u5ba2\u6237\u6c9f\u901a\u4e00\u6b21\uff0c\u5bfc\u81f4 20% \u5230 40% \u7684\u5ba2\u6237\u7fa4\u6ca1\u6709\u6536\u5230\u4fdd\u9669\u516c\u53f8\u7684\u4efb\u4f55\u6d88\u606f\u3002<\/p>\n\n<p>Borner \u8bf4\uff1a\u201c\u9274\u4e8e\u4e92\u52a8\u6709\u9650\uff0c\u4fdd\u9669\u516c\u53f8\u5fc5\u987b\u6293\u4f4f\u6bcf\u4e00\u4e2a\u673a\u4f1a\u63d0\u4f9b\u6a21\u8303\u5ba2\u6237\u4f53\u9a8c\uff0c\u540c\u6837\u91cd\u8981\u7684\u662f\uff0c\u8fd9\u4e9b\u4e92\u52a8\u4e0d\u80fd\u4ee5\u9500\u552e\u4e3a\u4e2d\u5fc3\u3002\n\u201c\u76f8\u53cd\uff0c\u4fdd\u9669\u516c\u53f8\u5e94\u8be5\u52aa\u529b\u6210\u4e3a\u5ba2\u6237\u503c\u5f97\u4fe1\u8d56\u7684\u987e\u95ee\u3002\u201d <\/p>\n\n<p>\u6559\u80b2\u5ba2\u6237\u4e3a\u4fdd\u9669\u516c\u53f8\u63d0\u4f9b\u4e86\u4e00\u4e2a\u5b9a\u671f\u6c9f\u901a\u7684\u673a\u4f1a\uff0c\u800c\u4e0d\u4f1a\u53d1\u751f\u9500\u552e\u6216\u635f\u5931\u4e8b\u4ef6\uff0c\u4ece\u800c\u7834\u574f\u5ba2\u6237\u5173\u7cfb\u7684\u7a33\u5b9a\u6027\u3002<\/p>\n\n<p>\u5c06\u60a8\u7684\u516c\u53f8\u5b9a\u4f4d\u4e3a\u4fe1\u606f\u548c\u5efa\u8bae\u7684\u9996\u9009\u6765\u6e90\uff0c\u6709\u52a9\u4e8e\u60a8\u4e0e\u5ba2\u6237\u5efa\u7acb\u4fe1\u4efb\u3002\n\u5b83\u521b\u9020\u4e86\u4e00\u79cd\u53ef\u9760\u6027\uff0c\u4fdd\u9669\u5ba2\u6237\u5728\u9047\u5230\u538b\u529b\u6216\u707e\u96be\u65f6\u4f1a\u6c42\u52a9\u4e8e\u8fd9\u79cd\u53ef\u9760\u6027\u3002 <\/p>\n\n<p><em>\u56fe\u7247\u63d0\u4f9b\uff1a <a href=\"https:\/\/www.rawpixel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">rawpixel.com<\/a>\uff0c <a href=\"https:\/\/unsplash.com\/@theeastlondonphotographer\" target=\"_blank\" rel=\"noreferrer noopener\">Ehimetalor Unuabona<\/a>\uff0c <a href=\"https:\/\/unsplash.com\/@just_amelo\" target=\"_blank\" rel=\"noreferrer noopener\">Amel Majanovic<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7f51\u4e0a\u8d2d\u7269\u548c\u7535\u5b50\u901a\u4fe1\u6539\u53d8\u4e86\u4fdd\u9669\u5ba2\u6237\u8d2d\u4e70\u4fdd\u9669\u3001\u4e86\u89e3\u53ef\u9884\u9632\u98ce\u9669\u4ee5\u53ca\u4e0e\u4fdd\u9669\u516c\u53f8\u6c9f\u901a\u7684\u65b9\u5f0f\u3002 \u7136\u800c\uff0c\u4fdd\u9669\u516c\u53f8\u5728\u8c03\u6574\u5176\u6e20\u9053 [&hellip;]<\/p>\n","protected":false},"featured_media":6475,"template":"","insight-category":[],"class_list":["post-21076","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/insight\/21076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/media\/6475"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/media?parent=21076"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/insight-category?post=21076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}