{"id":19878,"date":"2024-09-20T13:27:29","date_gmt":"2024-09-20T18:27:29","guid":{"rendered":"https:\/\/bolttech.io\/insights\/%e7%8e%b0%e5%9c%a8%e6%98%af%e6%8b%a5%e6%8a%b1%e4%bf%9d%e9%99%a9%e7%94%9f%e6%80%81%e7%b3%bb%e7%bb%9f%e7%9a%84%e6%97%b6%e5%80%99%e4%ba%86%e3%80%82%e5%8e%9f%e5%9b%a0%e5%a6%82%e4%b8%8b%e3%80%82\/"},"modified":"2024-09-20T13:27:31","modified_gmt":"2024-09-20T18:27:31","slug":"%e7%8e%b0%e5%9c%a8%e6%98%af%e6%8b%a5%e6%8a%b1%e4%bf%9d%e9%99%a9%e7%94%9f%e6%80%81%e7%b3%bb%e7%bb%9f%e7%9a%84%e6%97%b6%e5%80%99%e4%ba%86%e3%80%82%e5%8e%9f%e5%9b%a0%e5%a6%82%e4%b8%8b%e3%80%82","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/zh-hans\/insights\/%e7%8e%b0%e5%9c%a8%e6%98%af%e6%8b%a5%e6%8a%b1%e4%bf%9d%e9%99%a9%e7%94%9f%e6%80%81%e7%b3%bb%e7%bb%9f%e7%9a%84%e6%97%b6%e5%80%99%e4%ba%86%e3%80%82%e5%8e%9f%e5%9b%a0%e5%a6%82%e4%b8%8b%e3%80%82\/","title":{"rendered":"\u73b0\u5728\u662f\u62e5\u62b1\u4fdd\u9669\u751f\u6001\u7cfb\u7edf\u7684\u65f6\u5019\u4e86\u3002\n\u539f\u56e0\u5982\u4e0b\u3002"},"content":{"rendered":"\n<p>\u751f\u4ea7\u529b\u548c\u6536\u5165\u589e\u957f\u662f\u4fdd\u9669\u4e1a\u9762\u4e34\u7684\u7d27\u8feb\u95ee\u9898\u3002\n\u8bb8\u591a\u8fd0\u8425\u5546\u4e0d\u518d\u5229\u7528\u4ed6\u4eec\u7684\u8d44\u672c\u6210\u672c\uff0c\u201c\u6574\u4e2a\u884c\u4e1a\u7684\u5e73\u5747\u7ecf\u6d4e\u5229\u6da6\u90fd\u5904\u4e8e\u4e8f\u635f\u72b6\u6001\uff0c\u201d <a href=\"https:\/\/www.mckinsey.com\/industries\/financial-services\/our-insights\/the-productivity-imperative-in-insurance\" target=\"_blank\" rel=\"noreferrer noopener\">Bernhard Kotanko<\/a> \u548c\u9ea6\u80af\u9521\u7684\u540c\u4e8b\u5199\u9053\u3002 <\/p>\n\n<p>\u5927\u578b\u8001\u724c\u4fdd\u9669\u516c\u53f8\u4e0e\u5176\u4ed6\u8d22\u4ea7\u548c\u610f\u5916\u9669\u53c2\u4e0e\u8005\u4e4b\u95f4\u7684\u6536\u5165\u548c\u5229\u6da6\u5dee\u8ddd\u975e\u5e38\u660e\u663e\u3002\n\u867d\u7136\u5176\u4ed6\u884c\u4e1a\u5728\u8fc7\u53bb\u5341\u5e74\u4e2d\u501f\u52a9\u6280\u672f\u5f7b\u5e95\u6539\u53d8\u4e86\u4ed6\u4eec\u7684\u751f\u4ea7\u529b\uff0c\u4f46\u4fdd\u9669\u5e76\u4e0d\u5728\u5176\u4e2d\u3002 <\/p>\n\n<p>\u7136\u800c\uff0c\u751f\u6001\u7cfb\u7edf\u53ef\u80fd\u4f1a\u6539\u53d8 P&amp;C \u4fdd\u9669\u7684\u6e38\u620f\u89c4\u5219\u3002<\/p>\n\n<p>\u4fdd\u9669 <a href=\"https:\/\/www.boltinc.com\/insights\/blogs\/insurance-ecosystems?__hstc=103362207.8432e18fe1b4e270bd8d783f6794e506.1724072077526.1724252449792.1724256511253.9&amp;__hssc=103362207.27.1725204964040&amp;__hsfp=3405490495\" target=\"_blank\" rel=\"noreferrer noopener\">\u751f\u6001\u7cfb\u7edf<\/a> \u6709\u671b\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\uff0c\u4ece\u800c\u63d0\u9ad8\u5ba2\u6237\u5fe0\u8bda\u5ea6\u548c\u4fdd\u9669\u516c\u53f8\u7684\u4e1a\u52a1\u4fdd\u7559\u7387\u3002\n\u5b83\u4eec\u8fd8\u4e3a\u4fdd\u9669\u516c\u53f8\u63d0\u4f9b\u4e86\u4e00\u79cd\u6536\u96c6\u548c\u5206\u6790\u6709\u5173\u5ba2\u6237\u5174\u8da3\u3001\u884c\u4e3a\u548c\u8d2d\u4e70\u7684\u9ad8\u5ea6\u76f8\u5173\u6570\u636e\u7684\u65b9\u6cd5\u3002 <\/p>\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u4fdd\u9669\u751f\u6001\u7cfb\u7edf\uff1f<\/h2>\n\n<p>\u751f\u6001\u7cfb\u7edf\u662f\u201c\u5355\u4e00\u96c6\u6210\u4f53\u9a8c\u4e2d\u76f8\u4e92\u5173\u8054\u7684\u670d\u52a1\u96c6\u201d\uff0c\u9ea6\u80af\u9521\u7684 <a href=\"https:\/\/www.mckinsey.com\/industries\/financial-services\/our-insights\/insurance-blog\/ecosystems-in-insurance-the-next-frontier-for-enhancing-productivity\" target=\"_blank\" rel=\"noreferrer noopener\">Johannes-Tobias Lorenz\u3001Ulrike Deetjen \u548c Jasper van Ouwerkerk<\/a> \u5199\u9053\u3002<\/p>\n\n<p>\u751f\u6001\u7cfb\u7edf\u901a\u5e38\u4ece\u5355\u4e2a\u5171\u4eab\u5e73\u53f0\u8fd0\u8425\uff0c\u5c06\u5ba2\u6237\u7684\u89d2\u5ea6\u653e\u5728\u9996\u4f4d\u3002\n\u4fdd\u9669\u751f\u6001\u7cfb\u7edf\u53ef\u80fd\u4f1a\u95ee\uff1a\u201c\u5f53\u5ba2\u6237\u6b63\u5728\u5bfb\u627e\u6c7d\u8f66\u4fdd\u9669\u65f6\uff0c\u4ed6\u4eec\u540c\u65f6\u53ef\u80fd\u8fd8\u6709\u54ea\u4e9b\u5176\u4ed6\u9700\u6c42\uff1f\n\u7136\u540e\uff0c\u4fdd\u9669\u516c\u53f8\u4f1a\u8054\u7cfb\u63d0\u4f9b\u4e0e\u8be5\u9700\u6c42\u76f8\u5173\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u516c\u53f8\u3002  <\/p>\n\n<p>\u4f8b\u5982\uff0c\u5047\u8bbe\u4e00\u5bb6 P&amp;C \u63d0\u4f9b\u5546\u5bfb\u6c42\u56f4\u7ed5\u81ea\u5df1\u7684\u623f\u4e3b\u4fdd\u9669\u4ea7\u54c1\u6784\u5efa\u4e00\u4e2a\u751f\u6001\u7cfb\u7edf\u3002\n\u5bfb\u627e\u623f\u4e3b\u4fdd\u9669\u7684\u5ba2\u6237\u53ef\u80fd\u6700\u8fd1\u8d2d\u4e70\u4e86\u623f\u5c4b\uff0c\u6216\u8005\u6709\u5174\u8da3\u66f4\u6362\u4fdd\u5355\u4ee5\u5b9e\u73b0\u66f4\u591a\u4ef7\u503c\u3002 <\/p>\n\n<p>\u4ece\u5ba2\u6237\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u65c5\u7a0b\u4e0d\u4ec5\u4ec5\u662f\u8d2d\u4e70\u4fdd\u9669\u3002\n\u8fd9\u662f\u4e3a\u4e86\u4fdd\u62a4\u4ed6\u4eec\u7684\u5bb6\u3002\n\u4e3a\u56de\u7b54\u201c\u623f\u4e3b\u8fd8\u9700\u8981\u4ec0\u4e48\u6765\u4fdd\u62a4\u4ed6\u4eec\u7684\u623f\u5c4b\u201d\u8fd9\u4e2a\u95ee\u9898\u800c\u6784\u5efa\u7684\u751f\u6001\u7cfb\u7edf\u5c06\u5305\u62ec\u6709\u52a9\u4e8e\u56de\u7b54\u8fd9\u4e2a\u95ee\u9898\u7684\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u3002\n\u623f\u4e3b\u4fdd\u9669\u5c06\u901a\u8fc7\u8be5\u7279\u5b9a\u7684\u751f\u6001\u7cfb\u7edf\u5e73\u53f0\u83b7\u5f97\uff0c\u4f46\u667a\u80fd\u6052\u6e29\u5668\u5b89\u88c5\u3001\u6c21\u6c14\u6d4b\u8bd5\u6216\u6811\u6728\u79fb\u9664\u7b49\u670d\u52a1\u4e5f\u53ef\u80fd\u83b7\u5f97\u3002\n\u751f\u6001\u7cfb\u7edf\u6210\u4e3a\u4e00\u7ad9\u5f0f\u5546\u5e97\uff0c\u53ef\u4ee5\u9884\u6d4b\u5e76\u6ee1\u8db3\u5ba2\u6237\u5728\u7279\u5b9a\u65f6\u523b\u7684\u9700\u6c42\u3002    <\/p>\n\n<h3 class=\"wp-block-heading\">\u751f\u6001\u7cfb\u7edf\u548c\u5bf9\u98ce\u9669\u7684\u5e94\u5bf9<\/h3>\n\n<p>\u968f\u7740\u751f\u6001\u7cfb\u7edf\u6a21\u578b\u5f00\u59cb\u5174\u8d77\uff0c\u4e00\u4e9b\u7814\u7a76\u4eba\u5458\u9884\u6d4b\uff0c\u5b83\u5c06\u5f7b\u5e95\u6539\u53d8\u51e0\u4e4e\u6bcf\u4e2a\u884c\u4e1a\u7684\u4f01\u4e1a\u3002\n\u5728 2018 \u5e74 1 \u6708\u9ea6\u80af\u9521\u7684\u4e00\u7bc7\u6587\u7ae0\u4e2d\uff0c <a href=\"https:\/\/www.mckinsey.com\/industries\/financial-services\/our-insights\/insurance-beyond-digital-the-rise-of-ecosystems-and-platforms\" target=\"_blank\" rel=\"noreferrer noopener\">Tanguy Catlin<\/a> \u548c\u5176\u4ed6\u7814\u7a76\u4eba\u5458\u4f30\u8ba1\uff0c\u5230 2025 \u5e74\uff0c\u751f\u6001\u7cfb\u7edf\u5c06\u5360\u5168\u7403\u603b\u6536\u5165\u7684 30%\u3002\nCOVID-19 \u53ca\u5176\u5c06\u5546\u4e1a\u548c\u6d88\u8d39\u8005\u4ea4\u6613\u8f6c\u79fb\u5230\u7f51\u4e0a\u7684\u538b\u529b\u53ef\u80fd\u52a0\u5feb\u4e86\u8fd9\u4e00\u65f6\u95f4\u8868\u3002  <\/p>\n\n<p>\u65e9\u671f\u91c7\u7528\u6570\u5b57\u5206\u9500\u7684\u4fdd\u9669\u516c\u53f8\u73b0\u5728\u6b63\u5728\u4f53\u9a8c\u5230\u4f18\u52bf\uff0c\u5373\u4f7f\u9762\u5bf9\u5bf9\u65e5\u5e38\u751f\u6d3b\u7684\u7a7a\u524d\u5e72\u6270\u3002\n\u968f\u7740 COVID-19 \u9707\u64bc\u4e86\u5168\u7403\u5404\u884c\u5404\u4e1a\uff0c\u91c7\u7528\u65b0\u5174\u6280\u672f\u7684\u4fdd\u9669\u516c\u53f8\u6bd4\u9884\u671f\u7684\u66f4\u597d\u5730\u7ecf\u53d7\u4f4f\u4e86\u98ce\u66b4\uff0cInsurance Solutions Group \u7684\u7ba1\u7406\u5408\u4f19\u4eba <a href=\"https:\/\/www.insurancethoughtleadership.com\/pandemic-and-the-new-insurance-ecosystem-technology\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stephen Applebaum<\/a> \u5199\u9053\u3002 <\/p>\n\n<p>\u73b0\u5728\uff0c\u4fdd\u9669\u516c\u53f8\u548c\u5176\u4ed6\u516c\u53f8\u6b63\u5728\u8fc5\u901f\u91c7\u7528\u751f\u6001\u7cfb\u7edf\u6a21\u578b\u3002\n\u6570\u5b57\u751f\u6001\u7cfb\u7edf\u4f7f\u4f01\u4e1a\u80fd\u591f\u5efa\u7acb\u5438\u5f15\u5ba2\u6237\u7684\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u548c\u793e\u533a\uff0c\u540c\u65f6\u4e5f\u4e3a\u4e1a\u52a1\u52aa\u529b\u63d0\u4f9b\u76f8\u4e92\u652f\u6301\u3002 <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/data-graphs-analysis-1024x540.jpg\" alt=\"\" class=\"wp-image-8908\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/data-graphs-analysis-1024x540.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/data-graphs-analysis-300x158.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/data-graphs-analysis-768x405.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/data-graphs-analysis.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u8fc8\u5165\u751f\u6001\u65f6\u4ee3<\/h2>\n\n<p>\u76ee\u524d\uff0c\u5bf9\u8d22\u4ea7\u548c\u610f\u5916\u4f24\u5bb3\u4fdd\u9669\u4f5c\u4e3a\u4e00\u4e2a\u884c\u4e1a\u7684\u9884\u6d4b\u662f\u53ef\u6015\u7684\u3002<\/p>\n\n<p>\u201c\u4ece\u6c7d\u8f66\u5230\u7535\u4fe1\u518d\u5230\u94f6\u884c\u4e1a\u7684\u603b\u751f\u4ea7\u529b\u6b63\u5728\u8d85\u8fc7\u8d22\u4ea7\u548c\u610f\u5916\u4fdd\u9669\u884c\u4e1a\u3002\u9762\u5bf9\u91d1\u878d\u79d1\u6280\u548c\u6570\u5b57\u5206\u9500\u7684\u5f53\u524d\u548c\u65b0\u5174\u8fdb\u6b65\uff0c\u8d22\u4ea7\u548c\u610f\u5916\u9669\u884c\u4e1a\u73b0\u6709\u7684\u8fd0\u8425\u6a21\u5f0f\u9762\u4e34\u6311\u6218\uff0c\u5e76\u6709\u53ef\u80fd\u5931\u53bb\u7ecf\u6d4e\u76f8\u5173\u6027\uff0c\u201c <a href=\"https:\/\/www.mckinsey.com\/industries\/financial-services\/our-insights\/state-of-property-and-casualty-insurance-2020\" target=\"_blank\" rel=\"noreferrer noopener\">Sylvain Johansson<\/a> \u548c\u5176\u4ed6\u7814\u7a76\u4eba\u5458\u5728 2020 \u5e74 4 \u6708\u7684\u9ea6\u80af\u9521\u62a5\u544a\u4e2d\u5199\u9053\u3002<\/p>\n\n<p>\u4fdd\u6301\u76f8\u5173\u6027\u9700\u8981\u8d22\u4ea7\u4fdd\u9669\u516c\u53f8\u6539\u53d8\u4ed6\u4eec\u7684\u5206\u9500\u65b9\u6cd5\u3002\n\u751f\u6001\u7cfb\u7edf\u6a21\u578b\u6b63\u662f\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u7684\u4e00\u79cd\u65b9\u5f0f\u3002 <\/p>\n\n<p>\u751f\u6001\u7cfb\u7edf\u4e3a\u4fdd\u9669\u516c\u53f8\u63d0\u4f9b\u4e86\u591a\u9879\u597d\u5904\uff0cGen Re Asia \u4eba\u5bff\/\u5065\u5eb7\u8d1f\u8d23\u4eba <a href=\"https:\/\/www.genre.com\/knowledge\/blog\/ecosystems-the-third-leg-for-insurance-distribution-in-asia-en.html\" target=\"_blank\" rel=\"noreferrer noopener\">Tuan Miang Chua<\/a> \u5199\u9053\u3002\n\u5176\u4e2d\u5305\u62ec\u63a5\u89e6\u9700\u8981\u4fdd\u9669\u7684\u5ba2\u6237\uff0c\u5e76\u6536\u96c6\u6709\u5173\u4ed6\u4eec\u7684\u9700\u6c42\u548c\u4e60\u60ef\u7684\u5b9d\u8d35\u6570\u636e\u3002\n\u53cd\u8fc7\u6765\uff0c\u6570\u636e\u53ef\u7528\u4e8e\u4ee5\u95ea\u7535\u822c\u7684\u901f\u5ea6\u5f00\u53d1\u548c\u63a8\u51fa\u65b0\u4ea7\u54c1\u548c\u670d\u52a1\u3002  <\/p>\n\n<p>\u201c\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0c\u751f\u6001\u7cfb\u7edf\u4ee5\u8f83\u4f4e\u7684\u6210\u672c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4e86\u8bbf\u95ee\uff0c\u5e76\u5f00\u53d1\u4e86\u66f4\u5e7f\u6cdb\u7684\u4ea7\u54c1\u4e3b\u5f20\uff0c\u4ece\u800c\u4fdd\u6301\u5ba2\u6237\u7684\u5fe0\u8bda\u5ea6\uff0c\u201dChua \u5199\u9053\u3002<\/p>\n\n<h3 class=\"wp-block-heading\">\u73b0\u5728\u662f\u91c7\u7528\u751f\u6001\u7cfb\u7edf\u65b9\u6cd5\u7684\u65f6\u5019\u4e86<\/h3>\n\n<p>\u751f\u6001\u7cfb\u7edf\u4f7f\u4fdd\u9669\u516c\u53f8\u66f4\u5bb9\u6613\u63a5\u53d7\u53d8\u5316\uff0c\u800c\u53d8\u5316\u6b63\u8fc5\u901f\u6210\u4e3a\u4fdd\u9669\u516c\u53f8\u552f\u4e00\u4e0d\u53d8\u7684\u8d8b\u52bf\u3002<\/p>\n\n<p>\u6765\u81ea\u65b0\u4f9b\u5e94\u5546\u7684\u7ade\u4e89\u3001\u5ba2\u6237\u5bf9\u65b0\u5206\u9500\u548c\u627f\u4fdd\u6a21\u5f0f\u7684\u9700\u6c42\u4ee5\u53ca\u4e3a\u5e94\u5bf9\u91cd\u5927\u5371\u673a\u800c\u6539\u53d8\u7684\u5b9a\u4ef7\u90fd\u589e\u52a0\u4e86\u8d22\u4ea7\u548c\u610f\u5916\u9669\u4fdd\u9669\u516c\u53f8\u7684\u98ce\u9669\u3002\n\u751f\u6001\u7cfb\u7edf\u63d0\u4f9b\u4e86\u4e00\u79cd\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u65b9\u5f0f\u5e94\u5bf9\u6240\u6709\u8fd9\u4e9b\u538b\u529b\u7684\u65b9\u6cd5\u3002 <\/p>\n\n<p>\u201c\u968f\u7740\u4f20\u7edf\u5730\u7406\u8fb9\u754c\u7684\u6d88\u5931\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u5ba2\u6237\u3001\u4ee3\u7406\u4eba\u548c\u4fdd\u9669\u516c\u53f8\u4f9d\u8d56\u6570\u5b57\u6e20\u9053\u5f00\u5c55\u4e1a\u52a1\uff0c\u5c24\u5176\u662f\u5728\u6ca1\u6709\u9762\u5bf9\u9762\u4f1a\u8bae\u7684\u60c5\u51b5\u4e0b\uff0c\u4ee5\u751f\u6001\u7cfb\u7edf\u4e3a\u4e2d\u5fc3\u7684\u8fd0\u8425\u6a21\u5f0f\u5728\u672a\u6765\u51e0\u5e74\u5728\u4fdd\u9669\u4e1a\u4e2d\u53ea\u4f1a\u53d8\u5f97\u66f4\u52a0\u91cd\u8981\uff0c\u201d\u9ea6\u80af\u9521 Carrier Management \u5408\u4f19\u4eba <a href=\"https:\/\/www.carriermanagement.com\/features\/2020\/06\/29\/208412.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Erwann Michel-Kerjan<\/a> \u5199\u9053\u3002<\/p>\n\n<p>\u4e8b\u5b9e\u4e0a\uff0c\u5728 COVID-19 \u65f6\u4ee3\uff0c\u5373\u4f7f\u662f\u4e00\u6b21\u9762\u5bf9\u9762\u7684\u4f1a\u8bae\u4e5f\u4f1a\u7ed9\u4f1a\u8bae\u53c2\u4e0e\u8005\u5e26\u6765\u65b0\u7684\u98ce\u9669\u3002\n\u5bf9\u4e8e\u5bfb\u6c42\u5efa\u7acb\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u7684\u4fdd\u9669\u4e13\u4e1a\u4eba\u58eb\uff0c\u6216\u8005\u9700\u8981\u4e3a\u65b0\u623f\u6216\u65b0\u8f66\u63d0\u4f9b\u4e00\u7cfb\u5217\u670d\u52a1\u7684\u5ba2\u6237\uff0c\u53ef\u80fd\u9700\u8981\u53ec\u5f00\u51e0\u6b21\u4f1a\u8bae\u3002\n\u6570\u5b57\u751f\u6001\u7cfb\u7edf\u5e73\u53f0\u5141\u8bb8\u8fdc\u7a0b\u5efa\u7acb\u8fd9\u4e9b\u8fde\u63a5\uff0c\u4fdd\u62a4\u53c2\u4e0e\u8005\u7684\u5065\u5eb7\u548c\u5b89\u5168\uff0c\u540c\u65f6\u4fc3\u8fdb\u66f4\u5f3a\u5927\u7684\u4e13\u4e1a\u8054\u7cfb\u3002  <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/strategy-session-meeting-1024x682.jpg\" alt=\"\" class=\"wp-image-8918\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/strategy-session-meeting-1024x682.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/strategy-session-meeting-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/strategy-session-meeting-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/strategy-session-meeting.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u62e5\u62b1\u751f\u6001\u7cfb\u7edf\u4fc3\u8fdb\u884c\u4e1a\u53d1\u5c55<\/h2>\n\n<p>\u201c\u751f\u6001\u7cfb\u7edf\u6709\u53ef\u80fd\u4e3a\u4fdd\u9669\u516c\u53f8\u5f00\u8f9f\u65b0\u7684\u6536\u5165\u6765\u6e90\uff0c\u201dLorenz\u3001Deetjen \u548c van Ouwerkerk \u5199\u9053\u3002\n\u867d\u7136\u5176\u4e2d\u4e00\u4e9b\u6536\u5165\u53ef\u80fd\u6765\u81ea\u975e\u4fdd\u9669\u516c\u53f8\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u4f46\u5176\u4e2d\u5927\u90e8\u5206\u6765\u81ea\u751f\u6001\u7cfb\u7edf\u6a21\u578b\u5bf9\u4fdd\u9669\u5206\u9500\u4e1a\u52a1\u672c\u8eab\u7684\u5f71\u54cd\u3002 <\/p>\n\n<p>\u4f8b\u5982\uff0c\u5f53\u5ba2\u6237\u5229\u7528\u5404\u79cd\u751f\u6001\u7cfb\u7edf\u5408\u4f5c\u4f19\u4f34\u65f6\uff0c\u6709\u673a\u4f1a\u5728\u591a\u4e2a\u63a5\u89e6\u70b9\u89e6\u8fbe\u5ba2\u6237\uff0c\u4ece\u800c\u53cd\u8fc7\u6765\u589e\u52a0\u6536\u5165\u3002\n\u6536\u96c6\u6709\u5173\u5ba2\u6237\u504f\u597d\u548c\u6d3b\u52a8\u7684\u6570\u636e\u7684\u80fd\u529b\u53ef\u4ee5\u5e2e\u52a9\u4fdd\u9669\u516c\u53f8\u9884\u6d4b\u5ba2\u6237\u6d41\u5931\u3001\u6539\u8fdb\u5b9a\u4ef7\u6216\u68c0\u6d4b\u6b3a\u8bc8\u3002 <\/p>\n\n<h3 class=\"wp-block-heading\">\u6784\u5efa\u6570\u5b57\u751f\u6001\u7cfb\u7edf\u6218\u7565<\/h3>\n\n<p>\u5546\u4e1a\u4f19\u4f34\u5173\u7cfb\u7684\u6982\u5ff5\u5e76\u4e0d\u65b0\u9c9c\u3002\n\u4fdd\u9669\u516c\u53f8\u8fc7\u53bb\u66fe\u5efa\u7acb\u8fc7\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u4f46\u8fd9\u4e9b\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u901a\u5e38\u5bf9\u4fdd\u9669\u516c\u53f8\u7684\u6838\u5fc3\u4e1a\u52a1\u6a21\u5f0f\u6ca1\u6709\u5f71\u54cd\u3002\n\u76f8\u53cd\uff0c\u5b83\u4eec\u662f\u65e8\u5728\u4fc3\u8fdb\u4e00\u4e2a\u7279\u5b9a\u9879\u76ee\u6216\u76ee\u6807\u7684\u8f85\u52a9\u5b89\u6392\u3002  <\/p>\n\n<p>\u751f\u6001\u7cfb\u7edf\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u7684\u8fd0\u4f5c\u65b9\u5f0f\u4e0d\u540c\u3002\n\u4e3a\u4e86\u4f7f\u4ed6\u4eec\u7684\u751f\u6001\u7cfb\u7edf\u4f19\u4f34\u5173\u7cfb\u53d6\u5f97\u6210\u529f\uff0c\u8d22\u4ea7\u548c\u610f\u5916\u9669\u4fdd\u9669\u516c\u53f8\u9700\u8981\u91cd\u65b0\u8003\u8651\u4ed6\u4eec\u7684\u6574\u4e2a\u5206\u9500\u65b9\u6cd5\u3002\n\u4ed6\u4eec\u7684\u65b0\u65b9\u6cd5\u5c06\u9700\u8981\u8003\u8651\u4fdd\u9669\u6570\u5b57\u5206\u9500\u7684\u72ec\u7279\u6311\u6218\uff0c\u4ee5\u53ca\u4ed6\u4eec\u7684\u975e\u4fdd\u9669\u5408\u4f5c\u4f19\u4f34\u9700\u8981\u5728\u4fdd\u9669\u516c\u53f8\u7684\u6570\u5b57\u751f\u6001\u7cfb\u7edf\u5e73\u53f0\u5185\u8fdb\u884c\u6c9f\u901a\u548c\u8fd0\u8425\u7684\u65b9\u5f0f\u3002  <\/p>\n\n<p>\u9996\u5148\uff0c\u8d22\u4ea7\u548c\u610f\u5916\u9669\u4fdd\u9669\u516c\u53f8\u9700\u8981\u4ece\u5ba2\u6237\u7684\u89d2\u5ea6\u770b\u5f85\u4fdd\u9669\u4f53\u9a8c\u3002\n\u4f20\u7edf\u4e0a\uff0c\u4fdd\u9669\u516c\u53f8\u548c\u5176\u4ed6\u4f01\u4e1a\u4f1a\u68c0\u67e5\u81ea\u5df1\u5728\u5ba2\u6237\u548c\u4f01\u4e1a\u5b9e\u9645\u4e92\u52a8\u7684\u63a5\u89e6\u70b9\u7684\u8868\u73b0\u3002 <\/p>\n\n<p>\u7136\u800c\uff0c\u4e86\u89e3\u5ba2\u6237\u5173\u7cfb\u7684\u63a5\u89e6\u70b9\u65b9\u6cd5\u5e76\u4e0d\u80fd\u5f88\u597d\u5730\u8f6c\u5316\u4e3a\u6570\u5b57\u751f\u6001\u7cfb\u7edf\u6a21\u578b\uff0c\u56e0\u4e3a\u5b83\u7559\u4e0b\u4e86\u592a\u591a\u7684\u4fe1\u606f\u3002\n\u201c\u53ea\u6709\u901a\u8fc7\u5ba2\u6237\u81ea\u5df1\u7684\u773c\u775b\u2014\u2014\u5728\u6574\u4e2a\u65c5\u7a0b\u4e2d\u2014\u2014\u4f60\u624d\u80fd\u771f\u6b63\u5f00\u59cb\u7406\u89e3\u5982\u4f55\u6709\u610f\u4e49\u5730\u63d0\u9ad8\u7ee9\u6548\uff0c\u201d\u9ea6\u80af\u9521\u7684 <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/from-touchpoints-to-journeys-seeing-the-world-as-customers-do\" target=\"_blank\" rel=\"noreferrer noopener\">Nicolas Maechler\u3001Keven Neher \u548c Robert Park<\/a> \u5199\u9053\u3002 <\/p>\n\n<p>\u5e78\u8fd0\u7684\u662f\uff0c\u7ee9\u6548\u7684\u63d0\u9ad8\u5c06\u4e3a 2020 \u5e74\u4ee3\u53ca\u4ee5\u540e\u7684\u4fdd\u9669\u516c\u53f8\u5e26\u6765\u663e\u7740\u7684\u597d\u5904\u3002<\/p>\n\n<h3 class=\"wp-block-heading\">\u643a\u624b\u5408\u4f5c\uff0c\u5171\u521b\u7f8e\u597d\u672a\u6765<\/h3>\n\n<p>\u4e0d\u63a5\u53d7\u65b0\u7684\u6570\u5b57\u5206\u9500\u6a21\u5f0f\u7684\u4fdd\u9669\u516c\u53f8\u53ef\u80fd\u4f1a\u53d7\u5230\u5f71\u54cd\u3002\n\u57c3\u68ee\u54f2 2019 \u5e74\u7684\u4e00\u4efd\u62a5\u544a\u9884\u6d4b\uff0c\u5728\u5e94\u5bf9\u6570\u5b57\u5316\u53d8\u9769\u65b9\u9762\u6ede\u540e\u7684\u4fdd\u9669\u516c\u53f8\u201c\u5728\u672a\u6765\u4e94\u5e74\u5185\u53ef\u80fd\u4f1a\u906d\u53d7\u5168\u7403\u5e02\u573a\u4efd\u989d\u635f\u5931\uff0c\u603b\u4ef7\u503c 1980 \u4ebf\u7f8e\u5143\uff0c\u201d\u57c3\u68ee\u54f2\u9ad8\u7ea7\u8463\u4e8b\u603b\u7ecf\u7406 <a href=\"https:\/\/insuranceblog.accenture.com\/the-ultimate-guide-to-insurance-ecosystems\" target=\"_blank\" rel=\"noreferrer noopener\">Daniele Presutti<\/a> \u5199\u9053\u3002 <\/p>\n\n<p>Presutti \u5199\u9053\uff0c\u8fdb\u5c55\u7f13\u6162\u7684\u4fdd\u9669\u516c\u53f8\u4e5f\u53ef\u80fd\u5931\u53bb\u603b\u8ba1 1770 \u4ebf\u7f8e\u5143\u7684\u65b0\u589e\u957f\u673a\u4f1a\u3002\n\u968f\u7740\u4e1a\u52a1\u652f\u6491\u4fdd\u9669\u516c\u53f8\u589e\u957f\u7684\u5ba2\u6237\u5bfb\u6c42\u65b0\u5e73\u53f0\u7684\u4fdd\u9669\uff0c\u5176\u4e2d\u8bb8\u591a\u673a\u4f1a\u5c06\u8f6c\u79fb\u5230\u6570\u5b57\u751f\u6001\u7cfb\u7edf\u3002 <\/p>\n\n<p>\u901a\u8fc7\u4e0e\u63d0\u4f9b\u76f8\u5173\u975e\u4fdd\u9669\u670d\u52a1\u7684\u516c\u53f8\u5408\u4f5c\uff0c\u5e76\u5728\u540c\u4e00\u5e73\u53f0\u4e0a\u5411\u5ba2\u6237\u63d0\u4f9b\u6bcf\u4e2a\u5408\u4f5c\u4f19\u4f34\u7684\u4ea7\u54c1\uff0c\u8d22\u4ea7\u548c\u610f\u5916\u9669\u4fdd\u9669\u516c\u53f8\u53ef\u4ee5\u5efa\u7acb\u81ea\u5df1\u7684\u751f\u6001\u7cfb\u7edf\u3002\n\u4fdd\u9669\u516c\u53f8\u8fd8\u53ef\u4ee5\u6839\u636e\u5ba2\u6237\u7684\u9700\u6c42\u5b9a\u5236\u8fd9\u4e9b\u751f\u6001\u7cfb\u7edf\uff0c\u5efa\u7acb\u66f4\u7262\u56fa\u7684\u5173\u7cfb\u5e76\u63d0\u9ad8\u5fe0\u8bda\u5ea6\u3002 <\/p>\n\n<p><em>\u56fe\u7247\u63d0\u4f9b\uff1agoodluz\/\u00a9123RF.com\u3001Sumetee Theesungnern\/\u00a9123RF.com\u3001Andriy Popov\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u751f\u4ea7\u529b\u548c\u6536\u5165\u589e\u957f\u662f\u4fdd\u9669\u4e1a\u9762\u4e34\u7684\u7d27\u8feb\u95ee\u9898\u3002 \u8bb8\u591a\u8fd0\u8425\u5546\u4e0d\u518d\u5229\u7528\u4ed6\u4eec\u7684\u8d44\u672c\u6210\u672c\uff0c\u201c\u6574\u4e2a\u884c\u4e1a\u7684\u5e73\u5747\u7ecf\u6d4e\u5229\u6da6\u90fd\u5904\u4e8e\u4e8f\u635f [&hellip;]<\/p>\n","protected":false},"featured_media":8899,"template":"","insight-category":[],"class_list":["post-19878","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/insight\/19878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/media\/8899"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/media?parent=19878"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/insight-category?post=19878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}