{"id":19868,"date":"2024-09-20T13:27:14","date_gmt":"2024-09-20T18:27:14","guid":{"rendered":"https:\/\/bolttech.io\/insights\/%e5%a6%82%e4%bd%95%e5%9c%a8%e4%bf%9d%e9%99%a9%e8%a1%8c%e4%b8%9a%e5%bb%ba%e7%ab%8b%e5%ae%a2%e6%88%b7%e5%bf%a0%e8%af%9a%e5%ba%a6%e8%ae%a1%e5%88%92\/"},"modified":"2024-09-20T13:27:15","modified_gmt":"2024-09-20T18:27:15","slug":"%e5%a6%82%e4%bd%95%e5%9c%a8%e4%bf%9d%e9%99%a9%e8%a1%8c%e4%b8%9a%e5%bb%ba%e7%ab%8b%e5%ae%a2%e6%88%b7%e5%bf%a0%e8%af%9a%e5%ba%a6%e8%ae%a1%e5%88%92","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/zh-hans\/insights\/%e5%a6%82%e4%bd%95%e5%9c%a8%e4%bf%9d%e9%99%a9%e8%a1%8c%e4%b8%9a%e5%bb%ba%e7%ab%8b%e5%ae%a2%e6%88%b7%e5%bf%a0%e8%af%9a%e5%ba%a6%e8%ae%a1%e5%88%92\/","title":{"rendered":"\u5982\u4f55\u5728\u4fdd\u9669\u884c\u4e1a\u5efa\u7acb\u5ba2\u6237\u5fe0\u8bda\u5ea6\u8ba1\u5212"},"content":{"rendered":"\n<p>\u5f53\u8c08\u5230\u4fdd\u9669\u65f6\uff0c\u4e00\u5207\u90fd\u662f\u503c\u5f97\u6000\u7591\u7684\u3002\n\u6570\u5b57\u5316\u3001\u4e0d\u65ad\u53d8\u5316\u7684\u98ce\u9669\u548c\u4e0d\u65ad\u53d8\u5316\u7684\u5ba2\u6237\u9700\u6c42\u90fd\u610f\u5473\u7740\uff0c\u4ee5\u65b0\u7684\u65b9\u5f0f\u8fdb\u884c\u68c0\u67e5\uff0c\u4f7f\u5df2\u5efa\u7acb\u7684\u4fdd\u9669\u4e1a\u52a1\u53d7\u76ca\u3002 <\/p>\n\n<p>\u5ba2\u6237\u5fe0\u8bda\u5ea6\u8ba1\u5212\u5728\u4fdd\u9669\u4e1a\u5e76\u4e0d\u65b0\u9c9c\u3002\n\u7136\u800c\uff0c\u8fd9\u4e9b\u7a0b\u5e8f\u5728\u6570\u5b57\u4e16\u754c\u4e2d\u4e5f\u5bf9\u91cd\u65b0\u89e3\u91ca\u548c\u91cd\u65b0\u6784\u60f3\u6301\u5f00\u653e\u6001\u5ea6\u3002\n\u786e\u5b9a\u5ba2\u6237\u7684\u9700\u6c42\u3001\u613f\u671b\u548c\u671f\u671b\u4f1a\u5bf9\u4fdd\u9669\u516c\u53f8\u5982\u4f55\u8ffd\u6c42\u548c\u7ef4\u62a4\u5ba2\u6237\u5fe0\u8bda\u5ea6\u4ea7\u751f\u91cd\u5927\u5f71\u54cd\u3002  <\/p>\n\n<h2 class=\"wp-block-heading\">\u4fdd\u9669\u4e1a\u9762\u4e34\u7559\u4efb\u5371\u673a<\/h2>\n\n<p>\u4e0d\u65ad\u4e0a\u6da8\u7684\u8d22\u4ea7\u548c\u610f\u5916\u4f24\u5bb3\u4fdd\u9669\u8d39\u7528\u4e5f\u4f1a\u5f71\u54cd\u5ba2\u6237\u9009\u62e9\u4e00\u5bb6\u4fdd\u9669\u516c\u53f8\u7684\u610f\u613f\u3002\n\u4f8b\u5982\uff0c\u6839\u636e JD Power 2019 \u5e74\u7f8e\u56fd\u4fdd\u9669\u8d2d\u7269\u7814\u7a76\uff0c\u5728 2010 \u5e74\u4ee3\uff0c\u6c7d\u8f66\u4fdd\u9669\u8d39\u7528\u7684\u589e\u957f\u901f\u5ea6\u51e0\u4e4e\u662f\u5bb6\u5ead\u6536\u5165\u4e2d\u4f4d\u6570\u7684\u4e24\u500d\u3002 <\/p>\n\n<p>\u56e0\u6b64\uff0c\u201c\u6c7d\u8f66\u4fdd\u9669\u4e0d\u4ec5\u5728\u6d88\u8d39\u8005\u7684\u94b1\u5305\u4e2d\u5360\u636e\u4e86\u66f4\u5927\u7684\u4efd\u989d\uff0c\u800c\u4e14\u8fd8\u5bf9\u5ba2\u6237\u5bf9\u73b0\u6709\u4fdd\u9669\u516c\u53f8\u7684\u5fe0\u8bda\u5ea6\u4ea7\u751f\u4e86\u91cd\u5927\u5f71\u54cd\uff0c\u201dJ.D. Power \u8d22\u4ea7\u548c\u610f\u5916\u9669\u8d1f\u8d23\u4eba <a href=\"https:\/\/www.insurancejournal.com\/news\/national\/2019\/10\/15\/545458.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Tom Super<\/a> \u8bf4\u3002\n\u5177\u4f53\u6765\u8bf4\uff0c\u5229\u7387\u4e0a\u5347\u5bf9\u5fe0\u8bda\u5ea6\u6709\u8d1f\u9762\u5f71\u54cd;\u5728 2004 \u5e74\u81f3 2018 \u5e74\u671f\u95f4\uff0c\u8868\u793a\u201c\u80af\u5b9a\u4f1a\u201d\u4e0e\u5f53\u524d\u8fd0\u8425\u5546\u7eed\u4fdd\u7684\u5ba2\u6237\u5e73\u5747\u6bd4\u4f8b\u4ece\u7565\u9ad8\u4e8e 59% \u4e0b\u964d\u5230 48%\u3002 <\/p>\n\n<p>\u56e0\u4e3a\u5ba2\u6237\u7ecf\u5e38\u53d1\u73b0\u4ed6\u4eec\u53ef\u4ee5\u901a\u8fc7\u8d27\u6bd4\u4e09\u5bb6\u6765\u83b7\u5f97\u66f4\u597d\u7684\u5bb6\u5ead\u3001\u6c7d\u8f66\u6216\u5546\u4e1a\u4fdd\u9669\uff0c\u6240\u4ee5\u4ed6\u4eec\u5f00\u59cb\u89c9\u5f97\u81ea\u5df1\u597d\u50cf\u56e0\u4e3a\u5fe0\u4e8e\u4e00\u5bb6\u4fdd\u9669\u516c\u53f8\u800c\u53d7\u5230\u60e9\u7f5a\u3002\n\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u5904\u7f5a\u53ef\u80fd\u4e0d\u4ec5\u4ec5\u662f\u4e3b\u89c2\u7684\uff1a\u82f1\u56fd\u91d1\u878d\u884c\u4e3a\u76d1\u7ba1\u5c40 2019 \u5e74\u7684\u4e00\u9879\u7814\u7a76\u53d1\u73b0\uff0c\u5927\u7ea6 600 \u4e07\u82f1\u56fd\u6295\u4fdd\u4eba\u4ec5\u4ec5\u56e0\u4e3a\u4f4f\u5728\u73b0\u6709\u4fdd\u9669\u516c\u53f8\u5c31\u88ab\u591a\u6536\u4e86\u4fdd\u9669\u8d39\u3002 <\/p>\n\n<p>\u201c\u8fd9\u4e2a\u5e02\u573a\u5e76\u4e0d\u9002\u5408\u6240\u6709\u6d88\u8d39\u8005\u3002\u867d\u7136\u5f88\u591a\u4eba\u8d27\u6bd4\u4e09\u5bb6\uff0c\u4f46\u8bb8\u591a\u5fe0\u5b9e\u7684\u5ba2\u6237\u5e76\u6ca1\u6709\u5f97\u5230\u5f88\u597d\u7684\u4ea4\u6613\uff0c\u201cFCA \u4e34\u65f6\u9996\u5e2d\u6267\u884c\u5b98 <a href=\"https:\/\/www.theguardian.com\/business\/2019\/oct\/04\/six-million-insurance-customers-hit-by-loyalty-penalty\" target=\"_blank\" rel=\"noreferrer noopener\">Christopher Woolard<\/a> \u8bf4\u3002<\/p>\n\n<p>\u5c31\u4ed6\u4eec\u800c\u8a00\uff0c\u5ba2\u6237\u4f3c\u4e4e\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u6ca1\u6709\u52a8\u529b\u4fdd\u6301\u5bf9\u4fdd\u9669\u516c\u53f8\u7684\u5fe0\u8bda\u3002\n\u4f8b\u5982\uff0c\u82f1\u56fd\u7279\u8bb8\u4fdd\u9669\u534f\u4f1a \uff08Chartered Insurance Institute\uff09 \u7684\u4e00\u9879\u7814\u7a76\u53d1\u73b0\uff0c\u8d85\u8fc7 80% \u7684\u4fdd\u9669\u5ba2\u6237\u5e0c\u671b\u4ed6\u4eec\u7684\u4fdd\u9669\u516c\u53f8\u89e3\u51b3\u5b9a\u4ef7\u95ee\u9898\uff0c\u4ee5\u4fdd\u6301\u5fe0\u8bda\u5ea6\u3002\n\u867d\u7136\u7eed\u4fdd\u5b9a\u4ef7\u95ee\u9898\u5e76\u4e0d\u65b0\u9c9c\uff0c\u4f46\u201c\u5b83\u4ee3\u8868\u4e86\u4fdd\u9669\u516c\u53f8\u4e0e\u5ba2\u6237\u4e92\u52a8\u7684\u673a\u4f1a\uff0c\u201d\u82f1\u56fd\u7279\u8bb8\u4fdd\u9669\u534f\u4f1a\u9996\u5e2d\u6267\u884c\u5b98 <a href=\"https:\/\/www.insurancebusinessmag.com\/uk\/news\/breaking-news\/poll-links-action-on-renewal-pricing-to-customer-loyalty-194532.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">Sian Fisher<\/a> \u8bf4\u3002  <\/p>\n\n<p>\u4e0e\u6b64\u540c\u65f6\uff0c\u4fdd\u9669\u516c\u53f8\u7ecf\u5e38\u96be\u4ee5\u5728\u5feb\u901f\u6570\u5b57\u5316\u7684\u4e16\u754c\u4e2d\u7ba1\u7406\u5ba2\u6237\u4fdd\u7559\u7387\u3002\n\u4f8b\u5982\uff0c <a href=\"https:\/\/www.researchgate.net\/publication\/334329692_Ensuring_customer_retention_Insurers%27_perception_of_customer_loyalty\" target=\"_blank\" rel=\"noreferrer noopener\">Anthony Larsson \u548c Ellen Brostr\u04e7m<\/a> \u5728 2020 \u5e74 4 \u6708\u7684\u4e00\u7bc7\u7814\u7a76\u7efc\u8ff0\u4e2d\u53d1\u73b0\uff0c\u4fdd\u9669\u516c\u53f8\u8d8a\u6765\u8d8a\u591a\u5730\u63a5\u53d7\u7814\u7a76\u4eba\u5458\u6240\u8bf4\u7684\u201c\u4e3b\u52a8\u4fdd\u7559\u201d\uff0c\u5373\u5728\u5ba2\u6237\u5f00\u59cb\u5bfb\u627e\u5176\u4ed6\u5730\u65b9\u4e4b\u524d\u52aa\u529b\u63d0\u9ad8\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002 <\/p>\n\n<p>\u867d\u7136\u4e3b\u52a8\u4fdd\u7559\u65b9\u6cd5\u53ef\u80fd\u4f1a\u63d0\u4f9b\u65b0\u7684\u673a\u4f1a\uff0c\u4f46\u5b83\u4e5f\u5ffd\u89c6\u4e86\u5efa\u7acb\u5ba2\u6237\u5fe0\u8bda\u5ea6\u7684\u65e7\u65b9\u6cd5\u3002\n\u5176\u4e2d\u5305\u62ec\u6536\u96c6\u5ba2\u6237\u53cd\u9988\u4ee5\u53ca\u5efa\u7acb\u6b63\u5f0f\u6216\u975e\u6b63\u5f0f\u7684\u4fdd\u7559\u548c\u5fe0\u8bda\u5ea6\u8ba1\u5212\u3002 <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/reviewing-documents-together-1024x683.jpg\" alt=\"\" class=\"wp-image-8815\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/reviewing-documents-together-1024x683.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/reviewing-documents-together-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/reviewing-documents-together-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/reviewing-documents-together.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u4fdd\u9669\u4e1a\u5ba2\u6237\u5fe0\u8bda\u5ea6\u8ba1\u5212<\/h2>\n\n<p>\u63d0\u9ad8\u5ba2\u6237\u5fe0\u8bda\u5ea6\u7684\u6700\u4f73\u65b9\u6cd5\u4e4b\u4e00\u662f\u5b9e\u65bd\u4e00\u9879\u8ba1\u5212\uff0c\u6fc0\u52b1\u5ba2\u6237\u5e74\u590d\u4e00\u5e74\u5730\u7ef4\u6301\u4ed6\u4eec\u5728\u4e00\u5bb6\u4fdd\u9669\u516c\u53f8\u7684\u4fdd\u5355\u3002<\/p>\n\n<p>\u6fc0\u52b1\u9009\u9879\u591a\u79cd\u591a\u6837\uff0c\u53ef\u4ee5\u6839\u636e\u5404\u4e2a\u4fdd\u9669\u516c\u53f8\u7684\u9700\u6c42\u3001\u80fd\u529b\u548c\u76ee\u6807\u8fdb\u884c\u5b9a\u5236\u3002\n\u201c\u5956\u52b1\u5fe0\u5b9e\u5ba2\u6237\u7684\u4e00\u79cd\u65b9\u6cd5\u662f\u901a\u8fc7\u4e0d\u63d0\u9ad8\u8d39\u7387\u6765\u4e3a\u5c0f\u989d\u7d22\u8d54\u63d0\u4f9b\u5bbd\u6055\u798f\u5229\u3002\u53e6\u4e00\u4e2a\u65b9\u6cd5\u662f\u901a\u8fc7\u5c06\u4efb\u671f\u4f5c\u4e3a\u8d5a\u53d6\u7684\u798f\u5229\u6765\u589e\u52a0\u5956\u52b1\u201c\uff0cSmartFinancial \u7684\u8054\u5408\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98 <a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinessdevelopmentcouncil\/2020\/07\/21\/insurance-trends-strategies-for-growth-and-customer-retention\/#3d1922226d99\" target=\"_blank\" rel=\"noreferrer noopener\">Lev Barinsky<\/a> \u5199\u9053\u3002 <\/p>\n\n<p>\u8fd9\u4e9b\u5fe0\u8bda\u5ea6\u8ba1\u5212\u53ef\u4ee5\u8ba9\u5ba2\u6237\u653e\u5fc3\uff0c\u4ed6\u4eec\u7684\u5fe0\u8bda\u5ea6\u6b63\u5728\u4e3a\u4ed6\u4eec\u521b\u9020\u4ef7\u503c\uff0c\u4ece\u800c\u51cf\u5c11\u4ed6\u4eec\u8d27\u6bd4\u4e09\u5bb6\u7684\u79ef\u6781\u6027\u3002<\/p>\n\n<p>\u4fdd\u9669\u516c\u53f8\u5411\u5ba2\u6237\u5c55\u793a\u4ef7\u503c\u7684\u53e6\u4e00\u79cd\u65b9\u6cd5\u662f\u4f7f\u7528\u6570\u5b57\u5de5\u5177\u548c\u5e73\u53f0\u6765\u6539\u5584\u5ba2\u6237\u6c9f\u901a\u548c\u6559\u80b2\u3002<\/p>\n\n<p>\u201c\u4fdd\u9669\u516c\u53f8\u80fd\u591f\u901a\u8fc7\u5e2e\u52a9\u6d88\u8d39\u8005\u4e86\u89e3\u5176\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u8fd0\u4f5c\u65b9\u5f0f\u5e76\u7ee7\u7eed\u6539\u5584\u7406\u8d54\u4f53\u9a8c\u6765\u63d0\u9ad8\u5fe0\u8bda\u5ea6\u5e76\u63d0\u5347\u5176\u54c1\u724c\uff0c\u201dDXC Technology \u526f\u603b\u88c1\u517c\u5168\u7403\u4fdd\u9669\u603b\u7ecf\u7406 <a href=\"https:\/\/www.businesswire.com\/news\/home\/20200512005165\/en\/Enhanced-Digital-Experiences-Improve-Customer-Loyalty-Open\" target=\"_blank\" rel=\"noreferrer noopener\">Phil Ratcliff<\/a> \u8bf4\u3002<\/p>\n\n<p>\u5f53\u4fdd\u9669\u516c\u53f8\u4f7f\u7528\u5176\u73b0\u6709\u5e73\u53f0\u8fdb\u884c\u6c9f\u901a\u548c\u6559\u80b2\u65f6\uff0c\u4ed6\u4eec\u4f1a\u589e\u5f3a\u4fdd\u9669\u5ba2\u6237\u7684\u4fe1\u5fc3\u3002\n\u5ba2\u6237\u5bf9\u4ed6\u4eec\u7684\u8986\u76d6\u8303\u56f4\u53ca\u5176\u63d0\u4f9b\u7684\u4ef7\u503c\u6709\u4e86\u66f4\u591a\u7684\u4e86\u89e3\u3002\n\u4ed6\u4eec\u8fd8\u4e86\u89e3\u5982\u4f55\u5b9e\u65bd\u975e\u4fdd\u9669\u516c\u53f8\u7684\u4ea7\u54c1\u548c\u670d\u52a1\uff0c\u4ece\u96c7\u7528\u6c7d\u8f66\u4fee\u7406\u5de5\u5230\u5b89\u88c5\u667a\u80fd\u5bb6\u5c45\u4f20\u611f\u5668\uff0c\u4ee5\u8fdb\u4e00\u6b65\u63d0\u9ad8\u4ed6\u4eec\u7684\u98ce\u9669\u4fdd\u62a4\u3002  <\/p>\n\n<p>\u5728\u4fdd\u9669\u516c\u53f8\u3001\u975e\u4fdd\u9669\u5408\u4f5c\u4f19\u4f34\u548c\u5ba2\u6237\u4e4b\u95f4\u5efa\u7acb\u8054\u7cfb\u4e5f\u6709\u52a9\u4e8e\u5438\u5f15\u548c\u7559\u4f4f\u5ba2\u6237\u3002<\/p>\n\n<p>\u5ba2\u6237\u8d8a\u6765\u8d8a\u591a\u5730\u8868\u73b0\u51fa\u5bf9\u751f\u6001\u7cfb\u7edf\u7684\u5174\u8da3\uff0c\u8fd9\u4e9b\u751f\u6001\u7cfb\u7edf\u5c06\u4ed6\u4eec\u7684\u4fdd\u9669\u516c\u53f8\u4e0e\u4e0e\u4ed6\u4eec\u8d22\u4ea7\u548c\u610f\u5916\u4f24\u5bb3\u9700\u6c42\u76f8\u5173\u7684\u975e\u4fdd\u9669\u670d\u52a1\u5408\u4f5c\uff0c <a href=\"https:\/\/www.bain.com\/insights\/insurers_how_to_lead_in_the_new_era_of_connectivity\/\" target=\"_blank\" rel=\"noreferrer noopener\">Henrik Naujoks<\/a> \u548cBain &amp; Company\u7684\u7814\u7a76\u5458\u8bf4\u3002\n\u4ed6\u4eec\u5c06\u8fd9\u4e9b\u751f\u6001\u7cfb\u7edf\u89c6\u4e3a\u5e2e\u52a9\u4ed6\u4eec\u5b9e\u73b0\u66f4\u9ad8\u8d28\u91cf\u751f\u6d3b\u7684\u4f19\u4f34\u5173\u7cfb;\u5982\u679c\u5f97\u5230\u6709\u6548\u5229\u7528\uff0c\u8fd9\u4e00\u76ee\u6807\u8fd8\u53ef\u4ee5\u5728\u4fdd\u9669\u5ba2\u6237\u4e0e\u5176\u4fdd\u9669\u516c\u53f8\u4e4b\u95f4\u5efa\u7acb\u5fe0\u8bda\u5ea6\u3002 <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/informal-handshake-discussion-1024x682.jpg\" alt=\"\" class=\"wp-image-8805\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/informal-handshake-discussion-1024x682.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/informal-handshake-discussion-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/informal-handshake-discussion-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/informal-handshake-discussion.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u4f7f\u7528\u6570\u5b57\u5de5\u5177\u6784\u5efa\u51fa\u8272\u7684\u5ba2\u6237\u670d\u52a1\u8ba1\u5212<\/h2>\n\n<p>\u4fdd\u9669\u884c\u4e1a\u7684\u6280\u672f\u53d8\u9769\u6b63\u5728\u8fc5\u901f\u53d1\u5c55\uff0c\u5f71\u54cd\u7740\u627f\u4fdd\u548c\u5206\u9500\u7684\u65b9\u65b9\u9762\u9762\u3002\n\u5728\u8fd9\u4e9b\u53d8\u5316\u4e2d\uff0c\u5ba2\u6237\u9700\u6c42\u3001\u613f\u671b\u548c\u9700\u6c42\u7ee7\u7eed\u63a8\u52a8\u8d22\u4ea7\u548c\u610f\u5916\u9669\u4fdd\u9669\u516c\u53f8\u7684\u6570\u5b57\u5316\u53d8\u9769\u65b9\u6cd5\u3002 <\/p>\n\n<h3 class=\"wp-block-heading\">\u5efa\u7acb\u6570\u5b57\u5173\u7cfb<\/h3>\n\n<p>\u5728\u8fc7\u53bb\u51e0\u5e74\u4e2d\uff0c\u5ba2\u6237\u5bf9\u7528\u4e8e\u7814\u7a76\u3001\u6bd4\u8f83\u548c\u653e\u7f6e P&amp;C \u4fdd\u9669\u5355\u7684\u6570\u5b57\u5de5\u5177\u7684\u5174\u8da3\u7a33\u6b65\u4e0a\u5347\u3002\n\u7136\u800c\uff0c\u5728 2020 \u5e74 6 \u6708\uff0cJ.D. Power \u7684\u7814\u7a76\u4eba\u5458\u53d1\u73b0\uff0c\u6570\u5b57\u670d\u52a1\u6e20\u9053\u51fb\u8d25\u4e86\u4e0e\u4fdd\u9669\u516c\u53f8\u7684\u5176\u4ed6\u8054\u7cfb\u65b9\u5f0f\uff0c\u4e0a\u5347\u5230\u5ba2\u6237\u504f\u597d\u7684\u9996\u4f4d\u3002\n\u5ba2\u6237\u73b0\u5728\u8868\u793a\uff0c\u4ed6\u4eec\u5b81\u613f\u5728\u7ebf\u4e0e\u4fdd\u9669\u516c\u53f8\u6c9f\u901a\uff0c\u800c\u4e0d\u662f\u901a\u8fc7\u7535\u8bdd\u6216\u4eb2\u81ea\u4e0e\u4ee3\u7406\u4eba\u6c9f\u901a\u3002  <\/p>\n\n<p>J.D. Power \u4fdd\u9669\u60c5\u62a5\u9ad8\u7ea7\u987e\u95ee <a href=\"https:\/\/www.propertycasualty360.com\/2020\/06\/12\/auto-insurance-customer-loyalty-in-2020-hinges-on-digital-ux\/?slreturn=20200801085122\" target=\"_blank\" rel=\"noreferrer noopener\">Robert Lajdziak<\/a> \u8868\u793a\uff0c\u5bf9\u6570\u5b57\u901a\u4fe1\u7684\u65e5\u76ca\u504f\u597d\u201c\u5bf9\u884c\u4e1a\u4ea7\u751f\u4e86\u5de8\u5927\u5f71\u54cd\uff0c\u56e0\u4e3a\u5b83\u5c06\u91cd\u70b9\u76f4\u63a5\u653e\u5728\u4e86\u6570\u5b57\u6295\u8d44\u4e0a\u201d\uff0c\u5e2e\u52a9\u5bfb\u6c42\u6269\u5c55\u4e1a\u52a1\u548c\u6539\u5584\u5ba2\u6237\u6c9f\u901a\u7684\u4fdd\u9669\u516c\u53f8\u3002<\/p>\n\n<p>\u7136\u800c\uff0c\u8f6c\u5411\u6570\u5b57\u73af\u5883\u9700\u8981\u7684\u4e0d\u4ec5\u4ec5\u662f\u4ee5\u6570\u5b57\u5f62\u5f0f\u91cd\u65b0\u521b\u5efa\u6a21\u62df\u8fc7\u7a0b\u3002\n\u201c\u5c4f\u5e55\u4e0a\u7684\u6a21\u62df\u8868\u5355\u6ca1\u6709\u5229\u7528\u5176\u6570\u5b57\u73af\u5883\uff0c\u667a\u80fd\u6587\u672c\u3001\u81ea\u52a8\u586b\u5199\u3001\u7535\u5b50\u7b7e\u540d\uff0c\u751a\u81f3\u4e0e\u4ee3\u8868\u804a\u5929\u7684\u80fd\u529b\u90fd\u53ef\u4ee5\u8f7b\u677e\u5730\u4e3a\u5ba2\u6237\u63d0\u4f9b\u66f4\u5feb\u3001\u66f4\u7b80\u5355\u7684\u6d41\u7a0b\uff0c\u201dLajdziak \u8bf4\u3002 <\/p>\n\n<p>\u76f8\u53cd\uff0c\u6a21\u62df\u5230\u6570\u5b57\u7684\u65b9\u6cd5\uff08\u4f8b\u5982\u626b\u63cf\u7eb8\u8d28\u8868\u5355\u4f9b\u5ba2\u6237\u6253\u5370\u3001\u586b\u5199\u548c\u91cd\u65b0\u626b\u63cf\uff09\u5f80\u5f80\u4f1a\u7ed9\u5ba2\u6237\u5e26\u6765\u66f4\u591a\u95ee\u9898\u3002<\/p>\n\n<p>\u5bf9\u4e8e\u4ecd\u7136\u559c\u6b22\u7535\u8bdd\u6216\u9762\u5bf9\u9762\u4ea4\u6d41\u7684\u5ba2\u6237\uff0c\u6216\u8005\u6709\u521d\u59cb\u6570\u5b57\u754c\u9762\u65e0\u6cd5\u56de\u7b54\u7684\u95ee\u9898\u7684\u5ba2\u6237\uff0c\u6570\u5b57\u5de5\u5177\u53ef\u4ee5\u632f\u5174\u4fdd\u9669\u5ba2\u6237\u670d\u52a1\u5e76\u5e2e\u52a9\u5efa\u7acb\u5fe0\u8bda\u5ea6\u3002\n\u4f8b\u5982\uff0c\u652f\u6301 AI \u7684\u804a\u5929\u673a\u5668\u4eba\u548c\u8bed\u97f3\u5206\u6790\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9\u547c\u53eb\u4e2d\u5fc3\u4ee3\u8868\u5e2e\u52a9\u5ba2\u6237\uff0cIP Integration \u65b0\u5174\u6280\u672f\u4e3b\u7ba1 <a href=\"https:\/\/www.nsinsurance.com\/news\/three-things-insurance-customer-retention\/\" target=\"_blank\" rel=\"noreferrer noopener\">Josh Ayres<\/a> \u8bf4\u3002 <\/p>\n\n<p>\u540c\u6837\uff0c\u6570\u5b57\u5de5\u5177\u53ef\u4ee5\u4f7f\u4fdd\u9669\u4ee3\u7406\u4eba\u66f4\u8f7b\u677e\u5730\u56de\u7b54\u5ba2\u6237\u95ee\u9898\u5e76\u5efa\u7acb\u5173\u7cfb\u3002<\/p>\n\n<h3 class=\"wp-block-heading\">\u89e3\u51b3 Loyalty \u7b49\u5f0f\u4e2d\u7684 Customer \u53d8\u91cf<\/h3>\n\n<p>\u5728\u4fdd\u9669\u4e1a\u8f6c\u578b\u65b9\u9762\uff0c\u201c\u5ba2\u6237\u6b63\u53d8\u5f97\u4e0e\u6280\u672f\u4e00\u6837\u5177\u6709\u98a0\u8986\u6027\u201d\uff0c <a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/uk\/Documents\/financial-services\/deloitte-uk-insurance-trends-new-world-new-customers-new-solutions.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">David Rush<\/a> \u548c\u5fb7\u52e4\u7684\u7814\u7a76\u4eba\u5458\u5728 2020 \u5e74\u7684\u4e00\u4efd\u62a5\u544a\u4e2d\u5199\u9053\u3002\n\u5728\u5ba2\u6237\u5fe0\u8bda\u5ea6\u65b9\u9762\uff0c\u7559\u4f4f\u4fdd\u9669\u8d2d\u4e70\u8005\u7684\u6700\u6709\u6548\u65b9\u6cd5\u53ef\u80fd\u662f\u901a\u8fc7\u6570\u5b57\u89e3\u51b3\u65b9\u6848\u6765\u6ee1\u8db3\u4ed6\u4eec\u7684\u671f\u671b\uff0c\u800c\u4e0d\u662f\u4e3a\u4e86\u6280\u672f\u672c\u8eab\u800c\u5b9e\u65bd\u6280\u672f\u3002 <\/p>\n\n<p>\u8bb8\u591a\u4fdd\u9669\u516c\u53f8\u5728\u5b9e\u65bd\u6b63\u5f0f\u548c\u975e\u6b63\u5f0f\u7684\u5fe0\u8bda\u5ea6\u8ba1\u5212\u65f6\uff0c\u5df2\u7ecf\u9996\u5148\u8003\u8651\u5ba2\u6237\u9700\u6c42\u3002\n\u4f8b\u5982\uff0cRush \u548c Deloitte \u7684\u7814\u7a76\u4eba\u5458\u53d1\u73b0\uff0c62% \u7684\u4fdd\u9669\u516c\u53f8\u8ba4\u4e3a\uff0c\u4fdd\u9669\u516c\u53f8\u4e0e\u975e\u4fdd\u9669\u516c\u53f8\u751f\u6001\u7cfb\u7edf\u5408\u4f5c\u4f19\u4f34\u7684\u5173\u7cfb\u5728\u5ba2\u6237\u7684\u5fe0\u8bda\u5ea6\u51b3\u7b56\u4e2d\u8d77\u7740\u91cd\u8981\u4f5c\u7528\u3002\n57% \u7684\u53d7\u8bbf\u8005\u5f3a\u8c03\u5ba2\u6237\u4e0e\u7ecf\u9a8c\u4e30\u5bcc\u7684\u5458\u5de5\u4ea4\u8c08\u7684\u80fd\u529b\u662f\u5ba2\u6237\u5fe0\u8bda\u5ea6\u7684\u5173\u952e;\u53ea\u6709 12% \u7684\u53d7\u8bbf\u8005\u4ecd\u7136\u63a5\u53d7\u4f20\u7edf\u7684\u5956\u52b1\u3001\u6d25\u8d34\u6216\u4fc3\u9500\u6d3b\u52a8\u4f5c\u4e3a\u5fe0\u8bda\u5ea6\u9a71\u52a8\u56e0\u7d20\u3002  <\/p>\n\n<p>\u5ba2\u6237\u4f3c\u4e4e\u540c\u610f\u4fdd\u9669\u516c\u53f8\u5bf9\u6700\u5927\u5fe0\u8bda\u5ea6\u95ee\u9898\u7684\u8bc4\u4f30\u3002\n\u5ba2\u6237\u670d\u52a1\u53d1\u8a00\u4eba\u517c\u4f5c\u5bb6 <a href=\"https:\/\/www.forbes.com\/sites\/shephyken\/2019\/10\/13\/customer-loyalty-and-retention-are-in-decline\/#55344ad04329\" target=\"_blank\" rel=\"noreferrer noopener\">Shep Hyken<\/a> \u5199\u9053\uff0c\u5728 Verint Systems \u7684\u4e00\u9879\u7814\u7a76\u4e2d\uff0c83% \u7684\u5ba2\u6237\u8868\u793a\u5ba2\u6237\u4f53\u9a8c\u5728\u4ed6\u4eec\u7684\u5fe0\u8bda\u5ea6\u51b3\u7b56\u4e2d\u5360\u5f88\u5927\u6bd4\u91cd\uff0c\u800c 77% \u7684\u5ba2\u6237\u8868\u793a\u4fbf\u5229\u6027\u975e\u5e38\u91cd\u8981\u3002\n48% \u7684\u53d7\u8bbf\u8005\u66f4\u6709\u53ef\u80fd\u5fe0\u4e8e\u4f7f\u7528\u6570\u5b57\u6e20\u9053\u4e0e\u4ed6\u4eec\u8054\u7cfb\u7684\u516c\u53f8\u3002  <\/p>\n\n<p>\u5c3d\u7ba1 Deloitte \u7814\u7a76\u4e2d 45% \u7684\u53d7\u8bbf\u4fdd\u9669\u516c\u53f8\u5c06\u5ba2\u6237\u89c6\u4e3a\u4ed6\u4eec\u9762\u4e34\u7684\u6700\u5927\u6311\u6218\uff0c\u4f46\u4ed6\u4eec\u4f3c\u4e4e\u4e5f\u63a5\u53d7\u4e86\u5ba2\u6237\u9700\u6c42\u5e26\u6765\u7684\u589e\u957f\u9a71\u52a8\u529b\u3002\n\u901a\u8fc7\u54cd\u5e94\u5ba2\u6237\u9700\u6c42\u8fdb\u884c\u589e\u957f\uff0c\u4fdd\u9669\u516c\u53f8\u53ef\u4ee5\u9009\u62e9\u5176\u6570\u5b57\u5de5\u5177\u6765\u6ee1\u8db3\u7279\u5b9a\u7684\u5fe0\u8bda\u5ea6\u6216\u4e1a\u52a1\u76ee\u6807\u3002 <\/p>\n\n<p>\u6570\u5b57\u5316\u521b\u9020\u4e86\u8bb8\u591a\u673a\u4f1a\u3002\n\u8fd9\u4e9b\u673a\u4f1a\u5e26\u6765\u4e86\u4e0d\u786e\u5b9a\u6027\u3002\n\u54ea\u4e9b\u4e45\u7ecf\u8003\u9a8c\u7684\u771f\u5b9e\u4fdd\u9669\u5b9e\u8df5\u5e94\u8be5\u575a\u6301\u4e0b\u53bb\uff0c\u54ea\u4e9b\u5e94\u8be5\u653e\u5f03\uff0c\u54ea\u4e9b\u53ef\u4ee5\u6709\u5229\u53ef\u56fe\u5730\u9002\u5e94\u6570\u5b57\u4e16\u754c\uff1f  <\/p>\n\n<p>\u5ba2\u6237\u5fe0\u8bda\u5ea6\u8ba1\u5212\u5728\u4fdd\u9669\u548c\u5176\u4ed6\u884c\u4e1a\u6709\u7740\u60a0\u4e45\u7684\u5386\u53f2\u3002\n\u901a\u8fc7\u4f7f\u7528\u6b63\u786e\u7684\u6570\u5b57\u5de5\u5177\u5c06\u4ed6\u4eec\u5e26\u5165\u73b0\u4ee3\u4e16\u754c\uff0c\u4fdd\u9669\u516c\u53f8\u53ef\u4ee5\u4ee5\u66f4\u65b0\u7684\u65b9\u5f0f\u5411\u5ba2\u6237\u5c55\u793a\u719f\u6089\u7684\u6982\u5ff5\uff0c\u4ece\u800c\u63d0\u9ad8\u5ba2\u6237\u4fe1\u5fc3\u548c\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002 <\/p>\n\n<p><em>\u56fe\u7247\u6765\u81ea\uff1arawpixel\/\u00a9123RF.com\uff0c racorn\/\u00a9123RF.com\uff0c Aleksandr Davydov\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5f53\u8c08\u5230\u4fdd\u9669\u65f6\uff0c\u4e00\u5207\u90fd\u662f\u503c\u5f97\u6000\u7591\u7684\u3002 \u6570\u5b57\u5316\u3001\u4e0d\u65ad\u53d8\u5316\u7684\u98ce\u9669\u548c\u4e0d\u65ad\u53d8\u5316\u7684\u5ba2\u6237\u9700\u6c42\u90fd\u610f\u5473\u7740\uff0c\u4ee5\u65b0\u7684\u65b9\u5f0f\u8fdb\u884c\u68c0\u67e5\uff0c\u4f7f 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