{"id":19151,"date":"2024-09-20T08:46:35","date_gmt":"2024-09-20T13:46:35","guid":{"rendered":"https:\/\/bolttech.io\/insight\/%e5%8d%87%e7%ba%a7%e6%95%b0%e5%ad%97%e7%94%a8%e6%88%b7%e4%bd%93%e9%aa%8c%e5%a6%82%e4%bd%95%e6%94%b9%e5%96%84%e8%90%a5%e9%94%80%e5%92%8c%e9%94%80%e5%94%ae\/"},"modified":"2024-09-20T08:46:43","modified_gmt":"2024-09-20T13:46:43","slug":"%e5%8d%87%e7%ba%a7%e6%95%b0%e5%ad%97%e7%94%a8%e6%88%b7%e4%bd%93%e9%aa%8c%e5%a6%82%e4%bd%95%e6%94%b9%e5%96%84%e8%90%a5%e9%94%80%e5%92%8c%e9%94%80%e5%94%ae","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/zh-hans\/insights\/%e5%8d%87%e7%ba%a7%e6%95%b0%e5%ad%97%e7%94%a8%e6%88%b7%e4%bd%93%e9%aa%8c%e5%a6%82%e4%bd%95%e6%94%b9%e5%96%84%e8%90%a5%e9%94%80%e5%92%8c%e9%94%80%e5%94%ae\/","title":{"rendered":"\u5347\u7ea7\u6570\u5b57\u7528\u6237\u4f53\u9a8c\u5982\u4f55\u6539\u5584\u8425\u9500\u548c\u9500\u552e"},"content":{"rendered":"\n<p>\u5bf9\u4e8e\u4eca\u5929\u7684\u4fdd\u9669\u5ba2\u6237\u6765\u8bf4\uff0c\u8d2d\u4e70\u4fdd\u9669\u65e2\u662f\u5728\u7f51\u4e0a\u8d2d\u4e70\u6700\u4f18\u60e0\u7684\u4ef7\u683c\uff0c\u4e5f\u662f\u6253\u7535\u8bdd\u7ed9\u4ed6\u4eec\u7684\u4ee3\u7406\u4eba\u6216\u7ecf\u7eaa\u4eba\u3002\n\u8fd9\u5bf9\u8d22\u4ea7\u9669\u548c\u610f\u5916\u9669\u4fdd\u9669\u516c\u53f8\u5e94\u8be5\u5c1d\u8bd5\u521b\u9020\u7684\u7528\u6237\u4f53\u9a8c\u5177\u6709\u91cd\u5927\u5f71\u54cd\u3002 <\/p>\n\n<p>\u5ba2\u6237\u5728\u8d2d\u4e70\u4fdd\u9669\u65f6\u901a\u5e38\u4f1a\u4f7f\u7528\u591a\u4e2a\u6e20\u9053\uff0c\u4fdd\u9669\u516c\u53f8\u5fc5\u987b\u521b\u5efa\u5168\u6e20\u9053\u4f53\u9a8c\u4f5c\u4e3a\u56de\u5e94\uff0c\u6570\u5b57\u4f53\u9a8c\u5e73\u53f0 Liferay \u7684\u8425\u9500\u5ba2\u6237\u7ecf\u7406 <a href=\"https:\/\/www.liferay.com\/blog\/en-us\/digital-strategy\/why-the-insurance-industry-needs-omnichannel\" target=\"_blank\" rel=\"noreferrer noopener\">Sarah Jane Stone<\/a> \u5199\u9053\u3002\n\u201c\u5c3d\u7ba1\u5df2\u7ecf\u7ecf\u5386\u4e86\u6570\u5b57\u5316\u98a0\u8986\uff0c\u4f46\u4f20\u7edf\u4fdd\u9669\u4e1a\u5fc5\u987b\u4f18\u5148\u8003\u8651\u6ee1\u8db3\u7cbe\u901a\u6570\u5b57\u6280\u672f\u7684\u65b0\u5ba2\u6237\u7684\u671f\u671b\u3002\u201d <\/p>\n\n<p>\u8fd9\u79cd\u65e0\u7f1d\u7684\u5ba2\u6237\u4f53\u9a8c\u53ea\u80fd\u901a\u8fc7\u6570\u5b57\u5316\u8f6c\u578b\u6765\u5b9e\u73b0\u2014\u2014\u8bb8\u591a\u9ad8\u7ba1\u4f3c\u4e4e\u5e76\u6ca1\u6709\u5fd8\u8bb0\u8fd9\u4e00\u4e8b\u5b9e\u3002\nAite Group \u7684\u9ad8\u7ea7\u5206\u6790\u5e08 <a href=\"https:\/\/aitegroup.com\/report\/digital-transformation-pc-insurance-current-benchmark-and-future-roadmap\" target=\"_blank\" rel=\"noreferrer noopener\">Jay Sarzen<\/a> \u8868\u793a\uff0cAite Group \u7684\u7814\u7a76\u53d1\u73b0\uff0c\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\u662f\u6700\u5e38\u89c1\u7684\u6570\u5b57\u5316\u8f6c\u578b\u76ee\u6807\u3002\n\u5ba2\u6237\u8981\u6c42\u4ece\u4fdd\u9669\u516c\u53f8\u90a3\u91cc\u83b7\u5f97\u4e0e\u4e9a\u9a6c\u900a\u7b49\u5176\u4ed6\u54c1\u724c\u76f8\u540c\u7684\u65e0\u7f1d\u6570\u5b57\u4f53\u9a8c\uff0c\u4fdd\u9669\u516c\u53f8\u5fc5\u987b\u51b3\u5b9a\u5982\u4f55\u6539\u53d8\u8fd0\u8425\u65b9\u5f0f\u4ee5\u6ee1\u8db3\u8fd9\u4e9b\u671f\u671b\u3002  <\/p>\n\n<p>\u6539\u5584\u6570\u5b57\u7528\u6237\u4f53\u9a8c\u662f\u6ee1\u8db3\u65b0\u5174\u6d88\u8d39\u8005\u9700\u6c42\u548c\u5b9e\u73b0 P&amp;C \u8fd0\u8425\u5546\u8425\u9500\u548c\u9500\u552e\u5de5\u4f5c\u73b0\u4ee3\u5316\u7684\u5173\u952e\u3002<\/p>\n\n<h2 class=\"wp-block-heading\">\u4e3a\u4ec0\u4e48\u6570\u5b57\u7528\u6237\u4f53\u9a8c\u5982\u6b64\u91cd\u8981<\/h2>\n\n<p>\u4fdd\u9669\u4e1a\u6b63\u671d\u7740\u4e00\u4e2a\u65b9\u5411\u524d\u8fdb\uff1a\u66f4\u5927\u7684\u6570\u5b57\u5316\u3002\n\u867d\u7136\u7ecf\u7eaa\u4eba\u548c\u4ee3\u7406\u5546\u63d0\u4f9b\u7684\u5ba2\u6237\u4f53\u9a8c\u4ecd\u7136\u5f88\u91cd\u8981\uff0c\u4f46\u4ed6\u4eec\u7684\u5728\u7ebf\u4f53\u9a8c\u5f88\u5feb\u5c31\u4f1a\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\u3002 <\/p>\n\n<p>\u6570\u5b57\u548c\u76f4\u63a5\u6e20\u9053\u662f\u4fdd\u9669\u4e1a\u7684\u672a\u6765\uff0c\u6700\u6210\u529f\u7684\u516c\u53f8\u5c06\u662f\u90a3\u4e9b\u5c06\u8fd9\u4e9b\u6e20\u9053\u4e0e\u5206\u6790\u548c\u6570\u636e\u76f8\u7ed3\u5408\uff0c\u4ee5\u51c6\u786e\u5b9a\u4f4d\u548c\u5438\u5f15\u5ba2\u6237\u7684\u516c\u53f8\uff0c <a href=\"https:\/\/assets.ey.com\/content\/dam\/ey-sites\/ey-com\/en_gl\/topics\/insurance\/insurance-pdfs\/ey-nextwave-insurance-personal-lines-small-commercial.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Isabelle Santenac<\/a> \u548c\u5b89\u6c38\u4fdd\u9669\u54a8\u8be2\u56e2\u961f\u7684\u5176\u4ed6\u6210\u5458\u8bf4\u3002<\/p>\n\n<p>\u201c\u8fd9\u4e9b\u516c\u53f8\u5c06\u4f7f\u7528\u4eb2\u548c\u6e20\u9053\u548c\u6570\u5b57\u53c2\u4e0e\u7b56\u7565\u6765\u63d0\u9ad8\u4fdd\u7559\u7387\u548c\u5fe0\u8bda\u5ea6\uff0c\u201d\u4ed6\u4eec\u5199\u9053\u3002\n\u201c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u4f7f\u7528\u81ea\u52a8\u5b9a\u4ef7\u5ba1\u67e5\uff0c\u4ee5\u6700\u5177\u7ade\u4e89\u529b\u7684\u5e02\u573a\u4ef7\u683c\u81ea\u52a8\u7eed\u8ba2\u4fdd\u5355\u3002\u6700\u6709\u6548\u7684\u4fdd\u9669\u516c\u53f8\u5c06\u66f4\u6709\u6548\u5730\u5b9a\u4f4d\u548c\u4ea4\u53c9\u9500\u552e\uff0c\u5e76\u5efa\u7acb\u5f3a\u5927\u7684\u81ea\u52a9\u670d\u52a1\u80fd\u529b\u3002\u4ed6\u4eec\u8fd8\u5c06\u4f7f\u5177\u6709 AI \u548c\u673a\u5668\u5b66\u4e60\u529f\u80fd\u7684\u6570\u5b57\u4ee3\u7406\u80fd\u591f\u4f7f\u7528\u6587\u672c\u3001\u89c6\u9891\u548c\u8bed\u97f3\u8bc6\u522b\u6280\u672f\u4e0e\u5ba2\u6237\u4e92\u52a8\u3002 <\/p>\n\n<p>J.D. Power \u7684 <a href=\"https:\/\/blog.jdpa.com\/insurance\/shopping-mega-trends\" target=\"_blank\" rel=\"noreferrer noopener\">Tom Super \u548c Colleen Cairns<\/a> \u8868\u793a\uff0c\u5ba2\u6237\u73b0\u5728\u662f\u53d1\u53f7\u65bd\u4ee4\uff0c\u4ed6\u4eec\u8981\u6c42\u83b7\u5f97\u4e2a\u6027\u5316\u7684\u5728\u7ebf\u4f53\u9a8c\u3002\n\u4ed6\u4eec\u5199\u9053\uff1a\u201c\u5728\u8d2d\u7269\u4f53\u9a8c\u4e2d\u4f7f\u7528\u6570\u5b57\u4ea7\u54c1\u7684\u8d2d\u7269\u8005\u6bd4\u4f7f\u7528\u4f20\u7edf\u6e20\u9053\u7684\u8d2d\u7269\u8005\u5bf9\u62a5\u4ef7\u6d41\u7a0b\u66f4\u6ee1\u610f\u3002\n\u201c\u4f8b\u5982\uff0c\u53ea\u6709 6% \u7684\u8d2d\u7269\u8005\u4f7f\u7528\u5728\u7ebf\u8f85\u52a9\u670d\u52a1\uff0c\u4f46\u8fd9\u4e9b\u8d2d\u7269\u8005\u7684\u5e73\u5747\u62a5\u4ef7\u6ee1\u610f\u5ea6\u4e3a 773 \u5206\uff0c\u6bd4\u7f51\u7ad9\u8d2d\u7269\u8005\u7684\u62a5\u4ef7\u6ee1\u610f\u5ea6\u9ad8\u51fa 62 \u4e2a\u767e\u5206\u70b9\u3002\u201d  <\/p>\n\n<p>\u6570\u5b57\u4f53\u9a8c\u4e5f\u4f1a\u5bf9\u5ba2\u6237\u6ee1\u610f\u5ea6\u6c34\u5e73\u4ea7\u751f\u6301\u4e45\u5f71\u54cd\u3002\nMobiquity \u7684 <a href=\"https:\/\/www.mobiquity.com\/insights\/moving-the-customer-effort-to-zero-how-insurance-companies-can-create-effortless-user-experiences\" target=\"_blank\" rel=\"noreferrer noopener\">Brian Levine<\/a> \u6307\u51fa\u4e86\u51e0\u9879\u7814\u7a76\u8868\u660e\uff0c\u7cdf\u7cd5\u7684\u4f53\u9a8c\u4f1a\u4f24\u5bb3\u4fdd\u9669\u516c\u53f8\uff0c\u800c\u826f\u597d\u7684\u4f53\u9a8c\u4f1a\u5e26\u6765\u66f4\u5fe0\u8bda\u7684\u5ba2\u6237\u3002\n\u5177\u4f53\u6765\u8bf4\uff0c\u4e0d\u6ee1\u610f\u7684\u7f8e\u56fd\u4fdd\u9669\u5ba2\u6237\u544a\u8bc9\u4ed6\u4eba\u4ed6\u4eec\u7684\u4f53\u9a8c\u7684\u53ef\u80fd\u6027\u8981\u9ad8\u51fa 40%\uff0c91% \u7684\u82f1\u56fd\u4fdd\u9669\u5ba2\u6237\u58f0\u79f0\u826f\u597d\u7684\u6570\u5b57\u5ba2\u6237\u670d\u52a1\u4f7f\u4ed6\u4eec\u66f4\u52a0\u5fe0\u8bda\u3002  <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/man-using-smartphone-1024x576.jpg\" alt=\"\" class=\"wp-image-9871\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/man-using-smartphone-1024x576.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/man-using-smartphone-300x169.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/man-using-smartphone-768x432.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/man-using-smartphone.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u5728\u5b9e\u8df5\u4e2d\uff0c\u51fa\u8272\u7684\u6570\u5b57\u4f53\u9a8c\u662f\u4ec0\u4e48\u6837\u7684\uff1f<\/h2>\n\n<p>\u521b\u9020\u4fdd\u9669\u5ba2\u6237\u6240\u8ffd\u6c42\u7684\u6570\u5b57\u4f53\u9a8c\u9700\u8981\u8bb8\u591a\u56e0\u7d20\uff0c\u4f46\u65e0\u7f1d\u4f53\u9a8c\u7edd\u5bf9\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u3002\n\u5ba2\u6237\u5fc5\u987b\u80fd\u591f\u5feb\u901f\u5b9e\u73b0\u4ed6\u4eec\u60f3\u8981\u7684\u7ed3\u679c\uff0c\u5e76\u4e14\u4e92\u52a8\u5c3d\u53ef\u80fd\u5c11\uff0cEasySend \u7684\u589e\u957f\u8425\u9500\u7ecf\u7406 <a href=\"https:\/\/www.easysend.io\/tying-the-customer-journey-in-insurance-together-from-onboarding-to-policy-renewals\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jude Sherman<\/a> \u8bf4\u3002 <\/p>\n\n<p>\u4f46\u662f\uff0c\u5728\u4e0d\u4e0e\u4ee3\u7406\u4eba\u4ea4\u8c08\u7684\u60c5\u51b5\u4e0b\u5b8c\u6210\u4fdd\u5355\u8d2d\u4e70\u5e76\u4e0d\u603b\u662f\u53ef\u80fd\u7684\uff0c\u751a\u81f3\u4e0d\u662f\u66f4\u53ef\u53d6\u7684\u3002\n\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u6570\u5b57\u9500\u552e\u6e20\u9053\u548c\u8fd0\u8425\u5546\u5458\u5de5\u4e4b\u95f4\u7684\u4ea4\u63a5\u4e5f\u5e94\u8be5\u662f\u65e0\u7f1d\u7684\uff0cSmartFinancial \u7684\u8054\u5408\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98 <a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinessdevelopmentcouncil\/2020\/08\/26\/digitizing-the-insurance-experience\/?sh=28f6586b2d8c\" target=\"_blank\" rel=\"noreferrer noopener\">Lev Barinskiy<\/a> \u5199\u9053\u3002\n\u201c\u6570\u5b57\u548c\u4e2a\u4eba\u8fd9\u4e24\u4e2a\u7ec4\u6210\u90e8\u5206\u5e94\u8be5\u76f8\u8f85\u76f8\u6210\uff0c\u6709\u5173\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u4fe1\u606f\u5e94\u8be5\u53cd\u6620\u6280\u672f\u548c\u4eba\u9645\u5173\u7cfb\u7684\u7ed3\u5408\u3002\u201d  <\/p>\n\n<p>\u8fd9\u4e2a\u6982\u5ff5\u7684\u4e00\u4e2a\u5177\u4f53\u4f8b\u5b50\u53ef\u4ee5\u4ee5\u804a\u5929\u673a\u5668\u4eba\u7684\u5f62\u5f0f\u627e\u5230\u3002\n\u804a\u5929\u673a\u5668\u4eba\u589e\u5f3a\u4e86\u4fdd\u9669\u5ba2\u6237\u4f53\u9a8c\uff0c\u5c31\u50cf\u5b83\u4eec\u5728\u96f6\u552e\u4e1a\u4e2d\u6240\u505a\u7684\u90a3\u6837\uff0cGlobant \u7684 <a href=\"https:\/\/www.insurancethoughtleadership.com\/chatbots-and-theure-of-insurance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sean Kennedy \u548c Federico Pienovi<\/a> \u5199\u9053\u3002\n\u4e8b\u5b9e\u4e0a\uff0c\u5b83\u4eec\u53ef\u80fd\u6bd4\u4eba\u7c7b\u66f4\u6709\u6548\u3002  <\/p>\n\n<p>\u201c\u804a\u5929\u673a\u5668\u4eba\u6709\u52a9\u4e8e\u5728\u4fdd\u9669\u751f\u547d\u5468\u671f\u7684\u4ea4\u6613\u9636\u6bb5\u4e2d\u548c\u60c5\u7eea\uff0c\u201d\u4ed6\u4eec\u5199\u9053\u3002\n\u201c\u5728\u67d0\u4e9b\u65b9\u9762\uff0c\u804a\u5929\u673a\u5668\u4eba\u662f Web \u641c\u7d22\u7684\u5ef6\u4f38\u3002\u4e0d\u540c\u4e4b\u5904\u5728\u4e8e\uff0c\u5b83\u4eec\u66f4\u6df1\u5165\uff0c\u5e76\u4e3a\u5ba2\u6237\u63d0\u4f9b\u539f\u672c\u96be\u4ee5\u8bbf\u95ee\u7684\u4fe1\u606f\u3002\u804a\u5929\u673a\u5668\u4eba\u8fd8\u7b80\u5316\u4e86\u65e5\u5e38\u4efb\u52a1\uff0c\u6d88\u9664\u4e86\u6295\u4fdd\u4eba\u5728\u4e0e\u4fdd\u9669\u516c\u53f8\u6253\u4ea4\u9053\u65f6\u901a\u5e38\u4f1a\u9047\u5230\u7684\u632b\u8d25\u611f\u3002 <\/p>\n\n<p>\u53e6\u4e00\u4e2a\u4f8b\u5b50\u662f\u6f5c\u5728\u5ba2\u6237\u63a5\u6536\u62a5\u4ef7\u7684\u901f\u5ea6\u548c\u4fbf\u5229\u6027\u3002\n <a href=\"https:\/\/www.waterstreetcompany.com\/online-sales-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">WaterStreet Company<\/a> \u7684\u56e2\u961f\u5199\u9053\uff0c\u5728\u83b7\u53d6\u62a5\u4ef7\u65f6\uff0c\u5ba2\u6237\u5e0c\u671b\u80fd\u591f\u50cf\u5728\u7ebf\u8d2d\u4e70\u8863\u670d\u6216\u5bb6\u5c45\u7528\u54c1\u65f6\u4e00\u6837\u6bd4\u8f83\u4ef7\u683c\u3002\n\u4e3a\u4e86\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff0c\u627f\u8fd0\u5546\u9700\u8981\u521b\u5efa\u4e00\u4e2a\u81ea\u52a8\u5316\u7684\u5728\u7ebf\u62a5\u4ef7\u7cfb\u7edf\uff0c\u8ba9\u5ba2\u6237\u63d0\u4f9b\u6240\u9700\u7684\u4fe1\u606f\u5e76\u81ea\u884c\u751f\u6210\u62a5\u4ef7\u3002\n\u8fd9\u53ef\u4ee5\u901a\u8fc7\u91cd\u6784\u7b56\u7565\u7ba1\u7406\u5458\u901a\u5e38\u4f7f\u7528\u7684\u5185\u90e8\u8f6f\u4ef6\u548c\u6e05\u5355\u6765\u5b9e\u73b0\u3002   <\/p>\n\n<h2 class=\"wp-block-heading\">\u6539\u5584\u6570\u5b57\u7528\u6237\u4f53\u9a8c\u7684\u7b56\u7565<\/h2>\n\n<p>\u6211\u4eec\u4e86\u89e3\u4e3a\u4ec0\u4e48\u9700\u8981\u6539\u8fdb\u6570\u5b57\u4f53\u9a8c\u4ee5\u53ca\u8fd9\u79cd\u4f53\u9a8c\u5e94\u8be5\u662f\u4ec0\u4e48\u6837\u5b50\u3002\n\u73b0\u5728\uff0c\u8ba9\u6211\u4eec\u8ba8\u8bba\u4e00\u4e0b\u9ad8\u7ba1\u5982\u4f55\u5c06\u8425\u9500\u4eba\u5458\u3001\u9500\u552e\u4eba\u5458\u548c\u5f00\u53d1\u4eba\u5458\u805a\u96c6\u5728\u4e00\u8d77\uff0c\u4ee5\u53ca\u4ed6\u4eec\u9700\u8981\u505a\u4ec0\u4e48\u624d\u80fd\u4f7f\u5353\u8d8a\u7684\u6570\u5b57\u4f53\u9a8c\u6210\u4e3a\u73b0\u5b9e\u3002 <\/p>\n\n<p>\u7b2c\u4e00\u6b65\u662f\u89c4\u5212\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u3002\n\u8fd9\u610f\u5473\u7740\u786e\u5b9a\u5178\u578b\u5ba2\u6237\u7684\u6837\u5b50\u3001\u4ed6\u4eec\u7684\u671f\u671b\u4ee5\u53ca\u4ed6\u4eec\u5728\u8d2d\u4e70\u4fdd\u9669\u4ea7\u54c1\u65f6\u6240\u7ecf\u5386\u7684\u65c5\u7a0b\uff0c <a href=\"https:\/\/www.majorel.com\/future-customer\/showcases\/digitization-of-the-customer-dialog-in-the-insurance-industry-customer-part-1\/\" target=\"_blank\" rel=\"noreferrer noopener\">Majorel<\/a> \u7684\u7f16\u8f91\u56e2\u961f\u5199\u9053\u3002 <\/p>\n\n<p>\u201c\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u662f\u8fdb\u5165\u6570\u5b57\u4e16\u754c\u5e76\u4e0e\u5ba2\u6237\u5efa\u7acb\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u7684\u65c5\u884c\u8ba1\u5212\uff0c\u201d\u4ed6\u4eec\u89e3\u91ca\u8bf4\u3002\n\u201c\u5b83\u8bb0\u5f55\u4e86\u5ba2\u6237\u5728\u4e0e\u4fdd\u9669\u516c\u53f8\u3001\u5176\u4ea7\u54c1\u6216\u5ba2\u6237\u670d\u52a1\u63a5\u89e6\u65f6\u5728\u7ebf\u548c\u79bb\u7ebf\u7684\u6240\u6709\u4f53\u9a8c\u2014\u2014\u65e0\u8bba\u662f\u5728\u60c5\u611f\u4e0a\u8fd8\u662f\u5728\u529f\u80fd\u4e0a\u3002\u201d <\/p>\n\n<p>\u63a5\u4e0b\u6765\uff0c\u4fdd\u9669\u9ad8\u7ba1\u9700\u8981\u7ec4\u5efa\u4e00\u4e2a\u56e2\u961f\u6765\u9886\u5bfc\u6539\u8fdb\u3002\n\u5728\u8bbe\u8ba1\u6570\u5b57\u4f53\u9a8c\u65f6\uff0c\u8425\u9500\u548c\u9500\u552e\u90e8\u95e8\u5e0c\u671b\u6709\u81ea\u5df1\u7684\u53d1\u8a00\u6743\uff0c\u4f46\u4e0d\u8981\u5fd8\u8bb0\u5176\u4ed6\u4e13\u5bb6\u7684\u58f0\u97f3\u3002 <\/p>\n\n<p>\u91d1\u878d\u79d1\u6280\u516c\u53f8 Broadridge \u7684\u9996\u5e2d\u6570\u5b57\u5b98 <a href=\"https:\/\/www.cmswire.com\/digital-experience\/10-tips-for-building-digital-teams-that-empower-your-customer-experiences\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rob Krugman<\/a> \u8868\u793a\uff0c\u5728\u6570\u5b57\u8ba8\u8bba\u4e2d\u5305\u62ec\u53ef\u7528\u6027\u548c\u8bbe\u8ba1\u4e3b\u7ba1\u81f3\u5173\u91cd\u8981\u3002\n\u8fd9\u6837\u505a\u5c06\u5728\u8ba8\u8bba\u529f\u80fd\u65f6\u7262\u8bb0\u6700\u7ec8\u7528\u6237\uff0c\u5e76\u786e\u4fdd\u66f4\u597d\u7684\u7ed3\u679c\u3002\n\u201c\u8fd9\u4e2a\u8fc7\u7a0b\u786e\u4fdd\u4f18\u5148\u4e8b\u9879\u4e0d\u4ec5\u4ec5\u662f\u7531\u623f\u95f4\u91cc\u7684\u8d44\u6df1\u4eba\u58eb\u6216\u58f0\u97f3\u6700\u54cd\u4eae\u7684\u4e2a\u4eba\u51b3\u5b9a\u7684\uff0c\u800c\u662f\u7531\u5e02\u573a\u548c\u60a8\u7684\u5ba2\u6237\u51b3\u5b9a\u7684\u3002\u5b83\u8fd8\u8981\u6c42\u56e2\u961f\u4e0d\u65ad\u91cd\u65b0\u601d\u8003\u4ec0\u4e48\u662f\u6709\u6548\u7684\uff0c\u4ec0\u4e48\u662f\u65e0\u6548\u7684\uff0c\u5e76\u505a\u51fa\u9002\u5f53\u7684\u8c03\u6574\u3002  <\/p>\n\n<p>\u6700\u540e\uff0c\u5404\u65b9\u90fd\u9700\u8981\u91c7\u7528\u6b63\u786e\u7684\u5fc3\u6001\u624d\u80fd\u53d6\u5f97\u6210\u529f\u3002 <a href=\"https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/industries\/financial%20services\/our%20insights\/time%20for%20insurance%20companies%20to%20face%20digital%20reality\/digital-disruption-in-insurance.ashx\" target=\"_blank\" rel=\"noreferrer noopener\">\u9ea6\u80af\u9521<\/a> 2017 \u5e74\u7684\u62a5\u544a\u300a\u4fdd\u9669\u4e1a\u7684\u6570\u5b57\u5316\u98a0\u8986\uff1a\u6d88\u9664\u566a\u97f3\u300b\u5f3a\u8c03\u4e86\u5982\u679c\u4fdd\u9669\u516c\u53f8\u8981\u8ddf\u4e0a\u6280\u672f\u53d1\u5c55\u548c\u4e0d\u65ad\u53d8\u5316\u7684\u5ba2\u6237\u671f\u671b\uff0c\u8fed\u4ee3\u65b9\u6cd5\u7684\u91cd\u8981\u6027\u3002\n\u4fdd\u9669\u516c\u53f8\u5fc5\u987b\u5728\u5f00\u53d1\u8fc7\u7a0b\u4e2d\u4e0e\u5ba2\u6237\u4e00\u8d77\u6d4b\u8bd5\u4ea7\u54c1\uff0c\u4ee5\u83b7\u5f97\u80fd\u591f\u52a0\u5feb\u6700\u5c0f\u53ef\u884c\u4ea7\u54c1\u521b\u5efa\u7684\u5373\u65f6\u53cd\u9988\u3002 <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/pinning-map-with-hand-1024x683.jpg\" alt=\"\" class=\"wp-image-9861\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/pinning-map-with-hand-1024x683.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/pinning-map-with-hand-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/pinning-map-with-hand-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/pinning-map-with-hand.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u6784\u5efa\u66f4\u597d\u7684\u6570\u5b57\u4f53\u9a8c<\/h2>\n\n<p>\u6784\u5efa\u66f4\u597d\u7684\u6570\u5b57\u4f53\u9a8c\u59cb\u4e8e <a href=\"https:\/\/www.boltinc.com\/insights\/blogs\/local-agents?__hstc=103362207.8432e18fe1b4e270bd8d783f6794e506.1724072077526.1724252449792.1724256511253.9&amp;__hssc=103362207.23.1725259435939&amp;__hsfp=3405490495\" target=\"_blank\" rel=\"noreferrer noopener\">\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005<\/a> \u7684\u5e73\u53f0\u3002\n\u5168\u7403\u7f51\u7edc\u7d22\u5f15 \uff08Global Web Index\uff09 \u7684 <a href=\"https:\/\/blog.globalwebindex.com\/marketing\/direct-to-consumer-insurance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sam Ernest-Jones<\/a> \u5199\u9053\uff0cDTC \u5e73\u53f0\u4f7f\u4fdd\u9669\u516c\u53f8\u80fd\u591f\u63d0\u4f9b\u4e0a\u8ff0\u4f53\u9a8c\uff0c\u540c\u65f6\u6536\u96c6\u4ed6\u4eec\u9700\u8981\u7684\u6570\u636e\uff0c\u4ee5\u8fdb\u4e00\u6b65\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\u3002 <\/p>\n\n<p>\u4f46\u662f\uff0c\u5927\u591a\u6570\u8fd0\u8425\u5546\u65e0\u9700\u7b49\u5f85\u6765\u81ea\u7b2c\u4e00\u65b9\u5e73\u53f0\u7684\u6570\u636e\u5373\u53ef\u5f00\u59cb\u4e2a\u6027\u5316\u6570\u5b57\u5ba2\u6237\u4f53\u9a8c\u3002\n\u5728\u53ef\u80fd\u7684\u60c5\u51b5\u4e0b\uff0c\u5e94\u91c7\u7528\u9884\u6d4b\u6570\u636e\u5206\u6790\u89e3\u51b3\u65b9\u6848\u6765\u786e\u5b9a\u6700\u9002\u5408\u5ba2\u6237\u7684\u4ea7\u54c1\uff0cThe Digital Insurer \u7684 <a href=\"https:\/\/www.the-digital-insurer.com\/wp-content\/uploads\/2019\/05\/OC-1-How-insuers-can-perfect-customer-journey-in-the-digital-age-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Mark van den Broek<\/a> \u7b49\u4eba\u8bf4\u3002\n\u4fdd\u9669\u516c\u53f8\u8fd8\u53ef\u4ee5\u4f7f\u7528\u6570\u636e\u5206\u6790\u6765\u786e\u5b9a\u6700\u5408\u9002\u7684\u5173\u6ce8\u6e20\u9053\u3002  <\/p>\n\n<p>\u4e00\u65e6\u786e\u5b9a\u4e86\u8fd9\u4e9b\u6e20\u9053\uff0c\u4fdd\u9669\u516c\u53f8\u5c31\u9700\u8981\u7ed9\u4e88\u4ed6\u4eec\u5e94\u6709\u7684\u5173\u6ce8\u3002\n\u5ba2\u6237\u53c2\u4e0e\u89e3\u51b3\u65b9\u6848 Lucep \u8054\u5408\u521b\u59cb\u4eba <a href=\"https:\/\/lucep.com\/six-ways-to-improve-insurance-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zal Dastur<\/a> \u5199\u9053\uff0c\u6295\u8d44\u4e8e\u5168\u6e20\u9053\u4f53\u9a8c\u5bf9\u4e8e\u9632\u6b62\u5ba2\u6237\u6d41\u5931\u81f3\u5173\u91cd\u8981\u3002\n\u65e0\u8bba\u5ba2\u6237\u4f7f\u7528\u4f55\u79cd\u6e20\u9053\uff0c\u4ed6\u4eec\u90fd\u5e94\u8be5\u80fd\u591f\u5728\u79bb\u5f00\u5e94\u7528\u7a0b\u5e8f\u7684\u5730\u65b9\u9886\u53d6\u5e94\u7528\u7a0b\u5e8f\u3002\n\u201c\u5ba2\u6237\u53ef\u4ee5\u6bd4\u8f83\u591a\u5bb6\u4fdd\u9669\u516c\u53f8\u548c\u4fdd\u9669\u4ee3\u7406\u4eba\u7684\u62a5\u4ef7\u3002\u4f46\u662f\uff0c\u5f53\u4ed6\u4eec\u770b\u5230\u81ea\u5df1\u7684\u8be6\u7ec6\u4fe1\u606f\u5df2\u7ecf\u586b\u5199\u5728&#8217;\u7acb\u5373\u8d2d\u4e70&#8217;\u94fe\u63a5\u4e0a\u65b9\u65f6\uff0c\u4e0e\u4ece\u5934\u5f00\u59cb\u586b\u5199\u7a7a\u8868\u683c\u7684\u4eba\u76f8\u6bd4\uff0c\u4ed6\u4eec\u66f4\u6709\u53ef\u80fd\u76f4\u63a5\u70b9\u51fb\u63d0\u4ea4\u3002   <\/p>\n\n<p>\u7136\u800c\uff0c\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u524d\u7aef\u8fd0\u8425\u5546\u9700\u8981\u8003\u8651\u7684\u95ee\u9898\u3002<\/p>\n\n<p>\u5728\u5347\u7ea7\u6570\u5b57\u5ba2\u6237\u4f53\u9a8c\u65b9\u9762\uff0c\u66f4\u65b0 <a href=\"https:\/\/www.boltinc.com\/insights\/blogs\/legacy-systems?__hstc=103362207.8432e18fe1b4e270bd8d783f6794e506.1724072077526.1724252449792.1724256511253.9&amp;__hssc=103362207.23.1725259435939&amp;__hsfp=3405490495\" target=\"_blank\" rel=\"noreferrer noopener\">\u65e7\u7cfb\u7edf<\/a> \u540c\u6837\u91cd\u8981\uff0c\u6bd5\u9a6c\u5a01\u4f1a\u8ba1\u5e08\u4e8b\u52a1\u6240\u7684 <a href=\"https:\/\/home.kpmg\/xx\/en\/home\/insights\/2018\/04\/simplify-the-insurance-customer-experience.html\" target=\"_blank\" rel=\"noreferrer noopener\">Will Pritchett \u548c Louise Portelli<\/a> \u5199\u9053\u3002\n\u201c\u8bb8\u591a\u4fdd\u9669\u516c\u53f8\u90fd\u53d7\u5230\u591a\u5e74\u6765\u6536\u8d2d\u548c\u6280\u672f\u6536\u8d2d\u6240\u7ee7\u627f\u7684\u5e9e\u5927\u4e1a\u52a1\u548c\u6280\u672f\u8d44\u4ea7\u7684\u62d6\u7d2f\uff0c\u8fd9\u4e9b\u8d44\u4ea7\u662f\u5728\u5bf9\u6280\u672f\u6700\u7ec8\u72b6\u6001\u67b6\u6784\u6ca1\u6709\u660e\u786e\u8ba4\u8bc6\u7684\u60c5\u51b5\u4e0b\u8fdb\u884c\u7684\u3002\u89e3\u51b3\u9057\u7559\u95ee\u9898\u548c\u521b\u5efa\u6570\u5b57\u89e3\u51b3\u65b9\u6848\u5fc5\u987b\u540c\u65f6\u8fdb\u884c\u3002\u5426\u5219\uff0c\u516c\u53f8\u5c31\u65e0\u6cd5\u521b\u65b0\u548c\u63d0\u53d6\u4e2a\u6027\u5316\u5ba2\u6237\u4f53\u9a8c\u6240\u9700\u7684\u6570\u636e\u3002 <\/p>\n\n<p><em>\u56fe\u7247\u63d0\u4f9b\uff1aViacheslav Iakobchuk\/\u00a9123rf.com\uff0c <a href=\"https:\/\/unsplash.com\/@thomholmes\" target=\"_blank\" rel=\"noreferrer noopener\">Thom Holmes<\/a>\uff0c <a href=\"https:\/\/unsplash.com\/@alvarordesign\" target=\"_blank\" rel=\"noreferrer noopener\">Alvaro Reyes<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5bf9\u4e8e\u4eca\u5929\u7684\u4fdd\u9669\u5ba2\u6237\u6765\u8bf4\uff0c\u8d2d\u4e70\u4fdd\u9669\u65e2\u662f\u5728\u7f51\u4e0a\u8d2d\u4e70\u6700\u4f18\u60e0\u7684\u4ef7\u683c\uff0c\u4e5f\u662f\u6253\u7535\u8bdd\u7ed9\u4ed6\u4eec\u7684\u4ee3\u7406\u4eba\u6216\u7ecf\u7eaa\u4eba\u3002 \u8fd9\u5bf9\u8d22\u4ea7\u9669\u548c\u610f [&hellip;]<\/p>\n","protected":false},"featured_media":9882,"template":"","insight-category":[],"class_list":["post-19151","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/insight\/19151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/media\/9882"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/media?parent=19151"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/insight-category?post=19151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}