{"id":18681,"date":"2024-09-19T20:53:05","date_gmt":"2024-09-20T01:53:05","guid":{"rendered":"https:\/\/bolttech.io\/insight\/%e4%b8%ba%e4%bb%80%e4%b9%88%e9%a6%96%e5%b8%ad%e5%ae%a2%e6%88%b7%e5%ae%98%e9%9c%80%e8%a6%81%e5%9c%a8%e5%85%b6-crm-%e8%ae%a1%e5%88%92%e4%b8%ad%e9%87%87%e7%94%a8%e4%bf%9d%e9%99%a9\/"},"modified":"2024-09-19T20:53:09","modified_gmt":"2024-09-20T01:53:09","slug":"%e4%b8%ba%e4%bb%80%e4%b9%88%e9%a6%96%e5%b8%ad%e5%ae%a2%e6%88%b7%e5%ae%98%e9%9c%80%e8%a6%81%e5%9c%a8%e5%85%b6-crm-%e8%ae%a1%e5%88%92%e4%b8%ad%e9%87%87%e7%94%a8%e4%bf%9d%e9%99%a9","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/zh-hans\/insights\/%e4%b8%ba%e4%bb%80%e4%b9%88%e9%a6%96%e5%b8%ad%e5%ae%a2%e6%88%b7%e5%ae%98%e9%9c%80%e8%a6%81%e5%9c%a8%e5%85%b6-crm-%e8%ae%a1%e5%88%92%e4%b8%ad%e9%87%87%e7%94%a8%e4%bf%9d%e9%99%a9\/","title":{"rendered":"\u4e3a\u4ec0\u4e48\u9996\u5e2d\u5ba2\u6237\u5b98\u9700\u8981\u5728\u5176 CRM \u8ba1\u5212\u4e2d\u91c7\u7528\u4fdd\u9669"},"content":{"rendered":"\n<p>\u5f53\u88ab\u95ee\u5230\u65f6\uff0c\u4fdd\u9669\u516c\u53f8\u53ef\u4ee5\u5feb\u901f\u9610\u660e\u5d4c\u5165\u5f0f\u4fdd\u9669\u5982\u4f55\u63a8\u8fdb\u5176\u5206\u9500\u76ee\u6807\u3002\n\u4ed6\u4eec\u901a\u5e38\u4e5f\u53ef\u4ee5\u4e3a\u8d2d\u4e70\u8be5\u4fdd\u9669\u7684\u5ba2\u6237\u5217\u4e3e\u5d4c\u5165\u5f0f\u4fdd\u9669\u7684\u51e0\u4e2a\u597d\u5904\u3002 <\/p>\n\n<p>\u7136\u800c\uff0c\u5982\u679c\u8be2\u95ee\u4fdd\u9669\u516c\u53f8\u5d4c\u5165\u5f0f\u4fdd\u9669\u5982\u4f55\u4f7f\u901a\u8fc7\u8d2d\u4e70\u670d\u52a1\u6216\u4ea7\u54c1\u63d0\u4f9b\u4fdd\u9669\u7684\u975e\u4fdd\u9669\u4e1a\u52a1\u5408\u4f5c\u4f19\u4f34\u53d7\u76ca\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u4fdd\u6301\u6c89\u9ed8\u3002\n\u4fdd\u9669\u516c\u53f8\u786e\u5b9e\u77e5\u9053\u4ed6\u4eec\u7684\u4e1a\u52a1\u5408\u4f5c\u4f19\u4f34\u5982\u4f55\u4ece\u63d0\u4f9b\u5d4c\u5165\u5f0f\u4fdd\u9669\u4e2d\u53d7\u76ca\u2014\u2014\u4f46\u7531\u4e8e\u4ed6\u4eec\u4e0d\u4f1a\u50cf\u5904\u7406\u81ea\u5df1\u6216\u88ab\u4fdd\u9669\u4eba\u7684\u5229\u76ca\u90a3\u6837\u7acb\u5373\u5904\u7406\u8fd9\u4e9b\u597d\u5904\uff0c\u56e0\u6b64\u53ef\u80fd\u9700\u8981\u4e00\u4e9b\u65f6\u95f4\u6765\u9610\u660e\u5b83\u5bf9\u5176\u4ed6\u4f01\u4e1a\u6709\u4ec0\u4e48\u597d\u5904\u3002 <\/p>\n\n<p>\u5982\u679c\u4fdd\u9669\u516c\u53f8\u80fd\u591f\u89e3\u91ca\u4e3a\u4ec0\u4e48\u4e1a\u52a1\u5408\u4f5c\u4f19\u4f34\u7684\u9996\u5e2d\u5ba2\u6237\u5b98 \uff08CCO\uff09 \u9700\u8981\u5c06\u4fdd\u9669\u4f5c\u4e3a\u5176\u5ba2\u6237\u4fdd\u7559\u7ba1\u7406 \uff08CRM\uff09 \u7cfb\u7edf\u7684\u4e00\u90e8\u5206\uff0c\u5219\u53ef\u4ee5\u66f4\u8f7b\u677e\u5730\u5efa\u7acb\u7262\u56fa\u7684\u5173\u7cfb\u5e76\u901a\u8fc7\u66f4\u597d\u7684\u5206\u9500\u521b\u9020\u4ef7\u503c\u3002<\/p>\n\n<h2 class=\"wp-block-heading\">\u4e00\u5207\u90fd\u4e0e\u4fe1\u4efb\u6709\u5173<\/h2>\n\n<p>\u9996\u5e2d\u5ba2\u6237\u5b98\u7684\u804c\u8d23\u662f\u4e13\u6ce8\u4e8e\u4f01\u4e1a\u7684\u5ba2\u6237\u3002\n\u670d\u52a1\u3001\u4fdd\u7559\u548c\u5173\u7cfb\u90fd\u5c5e\u4e8e CCO \u7684\u804c\u8d23\u8303\u56f4\uff0cCCO \u7684\u5de5\u4f5c\u662f\u4e3a\u6bcf\u4e2a\u9762\u5411\u5ba2\u6237\u7684\u90e8\u95e8\u548c\u56e2\u961f\u521b\u5efa\u548c\u5021\u5bfc\u7edf\u4e00\u7684\u613f\u666f\u3002 <\/p>\n\n<p>\u4e0d\u540c\u7684\u5ba2\u6237\u4e0e\u4e0d\u540c\u7684\u4f01\u4e1a\u6709\u7740\u4e0d\u540c\u7684\u5173\u7cfb\u3002\n\u6709\u4e9b\u4eba\u53ea\u662f\u5076\u5c14\u53c2\u4e0e\u4f01\u4e1a\uff0c\u5f53\u4ed6\u4eec\u6709\u4f01\u4e1a\u53ef\u4ee5\u6ee1\u8db3\u7684\u7279\u5b9a\u9700\u6c42\u65f6\u3002\n\u5176\u4ed6\u4eba\u4f1a\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u53d1\u5c55\u51fa\u66f4\u6df1\u7684\u5173\u7cfb\u3002  <\/p>\n\n<p>\u957f\u671f\u4ee5\u6765\u4e00\u76f4\u5982\u6b64\u3002\n\u5728\u7814\u7a76\u5267\u9662\u8d2d\u7968\u8005\u7684\u884c\u4e3a\u65f6\uff0c\u7814\u7a76\u4eba\u5458 <a href=\"https:\/\/www.researchgate.net\/profile\/Ellen-Garbarino\/publication\/238338575_The_Different_Roles_of_Satisfaction_Trust_and_Commitment_in_Customer_Relationships\/links\/0f3175392c1ad8b6f2000000\/The-Different-Roles-of-Satisfaction-Trust-and-Commitment-in-Customer-Relationships.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Ellen Garbarino \u548c Mark S. Johnson<\/a> \u53d1\u73b0\uff0c\u5076\u5c14\u7684\u987e\u5ba2\u4f1a\u6839\u636e\u5bf9\u6700\u8fd1\u8d2d\u4e70\u6216\u4e92\u52a8\u7684\u6ee1\u610f\u5ea6\u6765\u7ef4\u6301\u4e0e\u4f01\u4e1a\u7684\u5173\u7cfb\u3002\n\u4f46\u662f\uff0c\u5fe0\u5b9e\u7684\u5ba2\u6237\uff08\u5982\u8ba2\u9605\u8005\uff09\u5728\u5fe0\u8bda\u5ea6\u548c\u4fe1\u4efb\u7684\u57fa\u7840\u4e0a\u7ef4\u62a4\u4e0e\u4f01\u4e1a\u7684\u5173\u7cfb\u3002  <\/p>\n\n<p>\u6bcf\u5bb6\u4f01\u4e1a\uff08\u65e0\u8bba\u662f\u4fdd\u9669\u4f01\u4e1a\u8fd8\u662f\u5176\u4ed6\u4f01\u4e1a\uff09\u90fd\u5bfb\u6c42\u4e0e\u5ba2\u6237\u5efa\u7acb\u6df1\u539a\u3001\u5fe0\u8bda\u7684\u5173\u7cfb\u3002\n\u56e0\u6b64\uff0c\u4fe1\u4efb\u6210\u4e3a\u9996\u5e2d\u5ba2\u6237\u5b98\u7684\u91cd\u8981\u8003\u8651\u56e0\u7d20\u3002 <\/p>\n\n<p>\u5bf9\u4e8e\u8bb8\u591a\u5ba2\u6237\u6765\u8bf4\uff0c\u4fe1\u4efb\u53d6\u51b3\u4e8e\u5bf9\u76f8\u5173\u4e1a\u52a1\u53ef\u9760\u7684\u8ba4\u77e5\uff0c\u5c24\u5176\u662f\u5f53\u5ba2\u6237\u9762\u4e34\u9ebb\u70e6\u65f6\u3002\n\u4fe1\u4efb\u516c\u53f8\u7684\u5ba2\u6237\u201c\u77e5\u9053\uff0c\u5982\u679c\u4ed6\u4eec\u9047\u5230\u9ebb\u70e6\uff0c\u4ed6\u4eec\u53ef\u4ee5\u671f\u671b\u5f97\u5230\u5f88\u597d\u7684\u7167\u987e\uff0c\u201dHubSpot \u7684 <a href=\"https:\/\/blog.hubspot.com\/customers\/3-ways-to-delight-your-customers-to-earn-their-trust?__hstc=103362207.8432e18fe1b4e270bd8d783f6794e506.1724072077526.1724252449792.1724256511253.9&amp;__hssc=103362207.7.1725281480091&amp;__hsfp=3405490495\" target=\"_blank\" rel=\"noreferrer noopener\">Jay Fuchs<\/a> \u5199\u9053\u3002 <\/p>\n\n<p>\u4fdd\u9669\u63d0\u4f9b\u4e86\u4e00\u79cd\u5efa\u7acb\u8fd9\u79cd\u5ba2\u6237\u4fe1\u4efb\u7684\u65b9\u6cd5\u3002\n\u5b83\u901a\u8fc7\u8bc1\u660e\u5982\u679c\u51fa\u73b0\u95ee\u9898\uff0c\u5ba2\u6237\u6709\u4e00\u4e2a\u5b89\u5168\u7f51\u6765\u5b9e\u73b0\u8fd9\u4e00\u70b9\u3002\n\u4ed6\u4eec\u4e0e\u4ea7\u54c1\u6216\u670d\u52a1\u4e00\u8d77\u8d2d\u4e70\u7684\u4fdd\u9669\u2014\u2014\u4e13\u95e8\u4e3a\u8be5\u4ea7\u54c1\u6216\u670d\u52a1\u91cf\u8eab\u5b9a\u5236\u7684\u4fdd\u9669\u2014\u2014\u63d0\u4f9b\u4e86\u4fdd\u8bc1\uff0c\u5982\u679c\u51fa\u73b0\u95ee\u9898\uff0c\u5ba2\u6237\u5c06\u5f97\u5230\u201c\u597d\u5e2e\u52a9\u201d\u3002  <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/family-handing-credit-card-1024x683.jpg\" alt=\"&#x6B22;&#x4E50;&#x4E00;&#x5BB6;&#x4EBA;&#x5165;&#x4F4F;&#x9152;&#x5E97;&#x7167;&#x7247;\" class=\"wp-image-11259\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/family-handing-credit-card-1024x683.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/family-handing-credit-card-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/family-handing-credit-card-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/family-handing-credit-card.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u8ba9 CRM \u53d1\u6325\u4f5c\u7528<\/h2>\n\n<p>\u8d2d\u4e70\u4ea7\u54c1\u6216\u670d\u52a1\u4e2d\u5305\u542b\u7684\u5d4c\u5165\u5f0f\u4fdd\u9669\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u4f9d\u8d56\u4e8e\u6280\u672f\u624d\u80fd\u6b63\u5e38\u8fd0\u884c\u3002\n\u5728\u627f\u4fdd\u98ce\u9669\u66f4\u590d\u6742\u7684\u60c5\u51b5\u4e0b\u5c24\u5176\u5982\u6b64\u3002 <\/p>\n\n<p>\u9996\u5e2d\u5ba2\u6237\u5b98\u4e5f\u4f9d\u9760\u6280\u672f\u6765\u5e2e\u52a9\u4ed6\u4eec\u7684\u56e2\u961f\u53d6\u5f97\u6210\u529f\u3002<\/p>\n\n<p>\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406 \uff08CRM\uff09 \u7cfb\u7edf\u662f\u4e00\u79cd\u5de5\u5177\uff0c\u5141\u8bb8\u4f01\u4e1a\u8ddf\u8e2a\u6709\u5173\u5ba2\u6237\u7684\u8be6\u7ec6\u4fe1\u606f\u5e76\u7ba1\u7406\u4e0e\u8fd9\u4e9b\u5ba2\u6237\u7684\u5173\u7cfb\u3002\nCRM \u8f6f\u4ef6\u662f\u589e\u957f\u6700\u5feb\u7684\u8f6f\u4ef6\u7c7b\u578b\u4e4b\u4e00\uff0c\u4f30\u8ba1 2018 \u5e74\u5168\u7403\u5e02\u573a\u4ef7\u503c\u8d85\u8fc7 400 \u4ebf\u7f8e\u5143\uff0c <a href=\"https:\/\/www.investopedia.com\/terms\/c\/customer_relation_management.asp\" target=\"_blank\" rel=\"noreferrer noopener\">Marshall Hargrave<\/a> \u5728 Investopedia \u4e0a\u5199\u9053\u3002 <\/p>\n\n<p>CRM \u4e2d\u6536\u96c6\u7684\u6570\u636e\u53ef\u80fd\u5305\u62ec\uff1a<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u6709\u5173\u5ba2\u6237\u4ea4\u4e92\u7684\u65e5\u671f\u3001\u65f6\u95f4\u548c\u7ed3\u679c\u3002<\/li>\n\n\n\n<li>\u5ba2\u6237\u6570\u636e\uff0c\u4ece\u57fa\u672c\u8054\u7cfb\u4fe1\u606f\u5230\u5ba2\u6237\u4e0e\u516c\u53f8\u7f51\u7ad9\u4ea4\u4e92\u7684\u7cbe\u7ec6\u8ddf\u8e2a\u3002<\/li>\n\n\n\n<li>\u6709\u5173\u5ba2\u6237\u9700\u6c42\u3001\u4e92\u52a8\u548c\u6f5c\u529b\u7684\u6ce8\u91ca\u3002<\/li>\n<\/ul>\n\n<p>CRM \u6570\u636e\u901a\u8fc7\u5728\u4efb\u4f55\u7ed9\u5b9a\u65f6\u523b\u63d0\u4f9b\u6709\u5173\u5ba2\u6237\u7684\u76f8\u5173\u4fe1\u606f\uff0c\u5e2e\u52a9\u5ba2\u6237\u670d\u52a1\u4eba\u5458\u5efa\u7acb\u8054\u7cfb\u3002\n\u8fd9\u4e9b\u8054\u7cfb\u662f\u5ba2\u6237\u4fe1\u4efb\u7684\u57fa\u7840\u3002 <\/p>\n\n<h2 class=\"wp-block-heading\">\u5efa\u7acb\u5d4c\u5165\u5f0f\u4fdd\u9669\u5173\u7cfb<\/h2>\n\n<p>\u5b9a\u4e49\u5ba2\u6237\u4fe1\u4efb\u53ef\u80fd\u5f88\u56f0\u96be;\u6d4b\u91cf\u5b83\u53ef\u80fd\u66f4\u96be\u3002\n\u666e\u534e\u6c38\u9053\u6d88\u8d39\u8005\u5e02\u573a\u526f\u4e3b\u5e2d <a href=\"https:\/\/nrf.com\/blog\/impact-trust-consumer-relationships\" target=\"_blank\" rel=\"noreferrer noopener\">Barbara Bukovac<\/a> \u8868\u793a\uff0c\u5728\u5ba2\u6237\u548c\u5458\u5de5\u5173\u4e8e\u4fe1\u4efb\u7684\u8ba8\u8bba\u4e2d\uff0c\u6709\u4e09\u4e2a\u4e3b\u9898\u59cb\u7ec8\u5982\u4e00\u5730\u51fa\u73b0\uff1a <\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u6570\u636e\u4fdd\u62a4\u548c\u9690\u79c1\u3002<\/li>\n\n\n\n<li>\u5458\u5de5\u5f85\u9047\u3002<\/li>\n\n\n\n<li>\u5408\u4e4e\u9053\u5fb7\u7684\u5546\u4e1a\u884c\u4e3a\u3002<\/li>\n<\/ul>\n\n<p>\u5d4c\u5165\u5f0f\u4fdd\u9669\u53ef\u4ee5\u5e2e\u52a9 CCO \u5411\u5ba2\u6237\u4f20\u8fbe\u8fd9\u4e9b\u4e3b\u9898\u4e2d\u7684\u6bcf\u4e00\u4e2a\u3002<\/p>\n\n<h3 class=\"wp-block-heading\">\u6570\u636e\u4fdd\u62a4\u548c\u9690\u79c1<\/h3>\n\n<p>\u5ba2\u6237\u613f\u610f\u5206\u4eab\u4ed6\u4eec\u7684\u6570\u636e\u3002\nFormation.ai 2020 \u5e74\u7684 <a href=\"https:\/\/info.formation.ai\/rs\/435-BMS-371\/images\/Formation_Brandloyalty_datastudy_vFINAL.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e00\u4efd\u62a5\u544a<\/a> \u53d1\u73b0\uff0c81% \u7684\u53d7\u8bbf\u8005\u613f\u610f\u4e0e\u516c\u53f8\u4ea4\u6362\u57fa\u672c\u7684\u4e2a\u4eba\u4fe1\u606f\uff0c\u4ee5\u83b7\u5f97\u66f4\u52a0\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\u3002\n\u5f53\u4e00\u5bb6\u516c\u53f8\u5bf9\u4ed6\u4eec\u5c06\u5982\u4f55\u4f7f\u7528\u8fd9\u4e9b\u6570\u636e\u4fdd\u6301\u900f\u660e\u65f6\uff0c83% \u7684\u5ba2\u6237\u8868\u793a\u4ed6\u4eec\u5171\u4eab\u4fe1\u606f\u7684\u610f\u613f\u4f1a\u589e\u52a0\uff0c34% \u7684\u5ba2\u6237\u8868\u793a\u4ed6\u4eec\u975e\u5e38\u613f\u610f\u3002  <\/p>\n\n<p>\u4f46\u4e2a\u6027\u5316\u5e76\u4e0d\u662f\u5168\u90e8\u3002\n\u7edd\u5927\u591a\u6570 \uff0877%\uff09 \u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u516c\u53f8\u5728\u8d62\u5f97\u4ed6\u4eec\u7684\u5fe0\u8bda\u5ea6\u65b9\u9762\u505a\u5f97\u4e0d\u591f\u3002\nZDNet \u7684\u8425\u9500\u987e\u95ee <a href=\"https:\/\/www.zdnet.com\/article\/four-out-of-five-consumers-will-trade-data-for-personalisation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Eileen Brown<\/a> \u5199\u9053\uff0c\u201c\u6d88\u8d39\u8005\u5e0c\u671b\u4ece\u4ed6\u4eec\u7684\u4fe1\u606f\u4e2d\u83b7\u5f97\u4e00\u4e9b\u56de\u62a5\u201d\u3002  <\/p>\n\n<p>\u6267\u884c\u826f\u597d\u7684\u5d4c\u5165\u5f0f\u4fdd\u9669\u8ba1\u5212\u53ef\u4ee5\u6ee1\u8db3\u5ba2\u6237\u5bf9\u900f\u660e\u5ea6\u548c\u6570\u636e\u4fdd\u62a4\u7684\u9700\u6c42\uff0c\u540c\u65f6\u8fd8\u53ef\u4ee5\u8ba9\u4ed6\u4eec\u4ece\u5171\u4eab\u6570\u636e\u4e2d\u83b7\u5f97\u56de\u62a5\u3002\n\u4f8b\u5982\uff0c\u63d0\u4f9b\u5d4c\u5165\u5f0f\u4fdd\u9669\u7684\u4f01\u4e1a\u8fd8\u53ef\u4ee5\u901a\u8fc7\u5c55\u793a\u5982\u4f55\u4f7f\u7528\u4e0e\u4fdd\u9669\u76f8\u5173\u7684\u4fe1\u606f\u6765\u63d0\u4f9b\u8be5\u4fdd\u9669\uff0c\u4ece\u800c\u63d0\u4f9b\u900f\u660e\u5ea6\u3002\n\u5f53\u4fdd\u9669\u516c\u53f8\u53ca\u5176\u4e1a\u52a1\u5408\u4f5c\u4f19\u4f34\u7684 CCO \u5171\u540c\u52aa\u529b\u89e3\u51b3\u6570\u636e\u5b89\u5168\u95ee\u9898\u65f6\uff0c\u7ed3\u679c\u662f\u63d0\u4f9b\u66f4\u5f3a\u5927\u7684\u4ea7\u54c1\uff0c\u5e76\u6210\u4e3a\u5ba2\u6237\u5efa\u7acb\u4fe1\u4efb\u7684\u6765\u6e90\u3002  <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/woman-on-phone-taking-notes-1024x683.jpg\" alt=\"&#x975E;&#x88D4;&#x7F8E;&#x56FD;&#x5973;&#x5546;&#x4EBA;&#x5728;&#x529E;&#x516C;&#x5BA4;&#x63A5;&#x5F85;&#x533A;&#x7684;&#x529E;&#x516C;&#x684C;&#x524D;&#x4E0E;&#x540C;&#x4E8B;&#x4E00;&#x8D77;&#x5DE5;&#x4F5C;&#x65F6;&#x5199;&#x7B14;&#x8BB0;&#x548C;&#x6253;&#x7535;&#x8BDD;\" class=\"wp-image-11249\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/woman-on-phone-taking-notes-1024x683.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/woman-on-phone-taking-notes-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/woman-on-phone-taking-notes-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/woman-on-phone-taking-notes.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">\u5458\u5de5\u5f85\u9047<\/h3>\n\n<p>\u5458\u5de5\u7684\u5f85\u9047\u4e5f\u4f1a\u5f71\u54cd\u6d88\u8d39\u8005\u7684\u5fe0\u8bda\u5ea6\u3002\n\u5728 Edelman <a href=\"https:\/\/www.edelman.com\/sites\/g\/files\/aatuss191\/files\/2020-06\/2020%20Edelman%20Trust%20Barometer%20Specl%20Rept%20Brand%20Trust%20in%202020.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u7684\u4e00\u9879\u7814\u7a76\u4e2d<\/a>\uff0c27% \u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u5728\u51b3\u5b9a\u9996\u6b21\u8d2d\u4e70\u65f6\uff0c\u516c\u53f8\u5bf9\u5176\u5458\u5de5\u7684\u5f85\u9047\u662f\u4e00\u4e2a\u4e3b\u8981\u8003\u8651\u56e0\u7d20\uff0c29% \u7684\u53d7\u8bbf\u8005\u8868\u793a\u5458\u5de5\u5f85\u9047\u4f1a\u5f71\u54cd\u4ed6\u4eec\u6210\u4e3a\u5fe0\u5b9e\u5ba2\u6237\u7684\u51b3\u5b9a\u3002\n\u5f53\u88ab\u95ee\u53ca\u75ab\u60c5\u5bf9\u4ed6\u4eec\u7684\u91c7\u8d2d\u6709\u4f55\u5f71\u54cd\u65f6\uff0c31% \u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u6bd4\u4ee5\u524d\u66f4\u5173\u5fc3\u516c\u53f8\u5982\u4f55\u5bf9\u5f85\u5458\u5de5\u3002  <\/p>\n\n<p>\u6d88\u8d39\u8005\u503e\u5411\u4e8e\u901a\u8fc7\u4e24\u79cd\u65b9\u5f0f\u63a5\u6536\u6709\u5173\u5458\u5de5\u5f85\u9047\u7684\u4fe1\u606f\uff1a\u901a\u8fc7\u516c\u53f8\u7684\u516c\u5171\u901a\u4fe1\uff0c\u6216\u901a\u8fc7\u4ed6\u4eec\u81ea\u5df1\u4e0e\u5458\u5de5\u7684\u4e2a\u4eba\u4e92\u52a8\u3002\n\u4e2a\u4eba\u4e92\u52a8\u662f\u4fe1\u4efb\u7684\u91cd\u8981\u6765\u6e90\u3002\n\u5728 Edelman \u7684\u7814\u7a76\u4e2d\uff0c45% \u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u8ba4\u4e3a\u5458\u5de5\u662f\u201c\u54c1\u724c\u4fe1\u4efb\u7684\u53ef\u9760\u4ee3\u8a00\u4eba\u201d\uff0c\u56e0\u4e3a\u4ed6\u4eec\u4e0e\u54c1\u724c\u548c\u6240\u8ba8\u8bba\u7684\u8bdd\u9898\u6709\u4e2a\u4eba\u8054\u7cfb\u3002  <\/p>\n\n<p>\u5ba2\u6237\u4fe1\u4efb\u5458\u5de5\u4e2a\u4eba\u7684\u610f\u613f\u5bf9\u4e8e\u5efa\u7acb\u5d4c\u5165\u5f0f\u4fdd\u9669\u5173\u7cfb\u81f3\u5173\u91cd\u8981\u3002\n\u5f53\u5ba2\u6237\u670d\u52a1\u4eba\u5458\u53ef\u4ee5\u901a\u8fc7 CRM \u8bbf\u95ee\u4fdd\u9669\u4fe1\u606f\u65f6\uff0c\u4ed6\u4eec\u53ef\u4ee5\u4e3a\u53ef\u80fd\u4ece\u5d4c\u5165\u5f0f\u4fdd\u9669\u4e2d\u53d7\u76ca\u7684\u5ba2\u6237\u63d0\u4f9b\u660e\u667a\u7684\u89c6\u89d2\u3002\n\u5f53\u8d2d\u4e70\u548c\u4fdd\u9669\u6765\u81ea\u76f4\u63a5\u4e0e\u4ed6\u4eec\u4ea4\u8c08\u7684\u5458\u5de5\u65f6\uff0c\u5ba2\u6237\u66f4\u6709\u53ef\u80fd\u4fe1\u4efb\u8d2d\u4e70\u548c\u4fdd\u9669\u3002  <\/p>\n\n<h3 class=\"wp-block-heading\">\u5408\u4e4e\u9053\u5fb7\u7684\u5546\u4e1a\u60ef\u4f8b<\/h3>\n\n<p>\u5927\u6d41\u884c\u8fd8\u6fc0\u53d1\u4e86\u5bf9\u9053\u5fb7\u884c\u4e3a\u7684\u65b0\u5173\u6ce8\uff0c\u5c24\u5176\u662f\u5728\u4f01\u4e1a\u4e2d\u3002\n\u6839\u636e Deloitte \u9996\u5e2d\u4f53\u9a8c\u5b98 <a href=\"https:\/\/www.deloittedigital.com\/content\/dam\/deloittedigital\/us\/documents\/offerings\/offering-20200730-double-down-humanity.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Amelia Dunlop<\/a> \u548c\u5176\u4ed6\u7814\u7a76\u4eba\u5458\u7684\u8bf4\u6cd5\uff0c82% \u7684\u5ba2\u6237\u8868\u793a\uff0c\u4ed6\u4eec\u66f4\u6709\u53ef\u80fd\u5149\u987e\u4e13\u6ce8\u4e8e\u4fdd\u62a4\u5458\u5de5\u5b89\u5168\u548c\u798f\u7949\u7684\u4f01\u4e1a\u3002 <\/p>\n\n<p>\u5546\u4e1a\u9053\u5fb7\u662f\u4e00\u4e2a\u5e7f\u6cdb\u7684\u8bdd\u9898\uff0c\u5d4c\u5165\u5f0f\u4fdd\u9669\u65e0\u6cd5\u89e3\u51b3\u6240\u6709\u95ee\u9898\u3002\n\u7136\u800c\uff0c\u63d0\u4f9b\u5d4c\u5165\u5f0f\u4fdd\u9669\u5728\u4e00\u4e2a\u9053\u5fb7\u95ee\u9898\u4e0a\u53d1\u51fa\u4e86\u4e00\u4e2a\u5f3a\u70c8\u7684\u4fe1\u606f\uff1a\u8fd9\u5bb6\u516c\u53f8\u53ca\u5176\u4ea7\u54c1\u503c\u5f97\u4fe1\u8d56\u3002 <\/p>\n\n<p>\u5ba2\u6237\u719f\u6089\u4fdd\u9669\u3002\n\u4ed6\u4eec\u77e5\u9053\u4fdd\u9669\u516c\u53f8\u4f1a\u8bc4\u4f30\u98ce\u9669\u2014\u2014\u5982\u679c\u98ce\u9669\u592a\u5927\uff0c\u6ca1\u6709\u4fdd\u9669\u516c\u53f8\u4f1a\u4e3a\u5176\u63d0\u4f9b\u4fdd\u9669\u3002\n\u4ea7\u54c1\u6216\u670d\u52a1\u53ef\u7528\u7684\u5d4c\u5165\u5f0f\u4fdd\u9669\u8868\u660e\u4e13\u5bb6\u5df2\u7ecf\u8bc4\u4f30\u4e86\u4e0e\u8be5\u8d2d\u4e70\u76f8\u5173\u7684\u98ce\u9669\uff0c\u5e76\u8ba4\u4e3a\u5b83\u4e0d\u662f\u592a\u5927\u800c\u65e0\u6cd5\u6295\u4fdd\u3002  <\/p>\n\n<p>\u63d0\u4f9b\u5d4c\u5165\u5f0f\u8986\u76d6\u8fd8\u53ef\u4ee5\u63d0\u9ad8\u900f\u660e\u5ea6\u3002\n\u4e00\u5bb6\u63d0\u4f9b\u4fdd\u9669\u7684\u516c\u53f8\u627f\u8ba4\u5176\u4ea7\u54c1\u6216\u670d\u52a1\u53ef\u80fd\u5e76\u4e0d\u5b8c\u7f8e\u2014\u2014\u4f46\u5b83\u53ca\u5176\u4fdd\u9669\u5408\u4f5c\u4f19\u4f34\u652f\u6301\u5b83\u4eec\u3002 <\/p>\n\n<p>\u65b0\u51a0\u75ab\u60c5\u4f3c\u4e4e\u5bf9\u4e70\u5bb6\u4fe1\u4efb\u4ea7\u751f\u4e86\u79ef\u6781\u7684\u51c0\u5f71\u54cd\u3002\n\u666e\u534e\u6c38\u9053\u7f8e\u56fd\u9996\u5e2d\u6218\u7565\u548c\u4f20\u64ad\u5b98 <a href=\"https:\/\/www.pwc.com\/us\/en\/library\/trust-in-business-survey.html\" target=\"_blank\" rel=\"noreferrer noopener\">J.C. Lapierre<\/a> \u5199\u9053\uff0c\u4e0e 2020 \u5e74\u4e4b\u524d\u76f8\u6bd4\uff0c\u73b0\u5728\u6709\u66f4\u591a\u7684\u5ba2\u6237\u8868\u793a\u5bf9\u4f01\u4e1a\u7684\u4fe1\u4efb\u5ea6\u66f4\u9ad8\u3002\n\u5d4c\u5165\u5f0f\u4fdd\u9669\u53ef\u4ee5\u5e2e\u52a9\u4fdd\u9669\u516c\u53f8\u53ca\u5176\u4e1a\u52a1\u5408\u4f5c\u4f19\u4f34\u7ee7\u7eed\u5efa\u7acb\u548c\u52a0\u5f3a\u8fd9\u4e9b\u4fe1\u4efb\u5173\u7cfb\u3002  <\/p>\n\n<p><em>\u56fe\u7247\u6765\u81ea\uff1a akkamulator\/\u00a9123RF.com\uff0c macniak\/\u00a9123RF.com\uff0c langstrup\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5f53\u88ab\u95ee\u5230\u65f6\uff0c\u4fdd\u9669\u516c\u53f8\u53ef\u4ee5\u5feb\u901f\u9610\u660e\u5d4c\u5165\u5f0f\u4fdd\u9669\u5982\u4f55\u63a8\u8fdb\u5176\u5206\u9500\u76ee\u6807\u3002 \u4ed6\u4eec\u901a\u5e38\u4e5f\u53ef\u4ee5\u4e3a\u8d2d\u4e70\u8be5\u4fdd\u9669\u7684\u5ba2\u6237\u5217\u4e3e\u5d4c\u5165\u5f0f\u4fdd\u9669 [&hellip;]<\/p>\n","protected":false},"featured_media":11280,"template":"","insight-category":[],"class_list":["post-18681","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/insight\/18681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/media\/11280"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/media?parent=18681"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/zh-hans\/wp-json\/wp\/v2\/insight-category?post=18681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}