{"id":21344,"date":"2024-09-30T14:45:42","date_gmt":"2024-09-30T19:45:42","guid":{"rendered":"https:\/\/bolttech.io\/insights\/tap-trung-vao-khach-hang-giai-phau-trai-nghiem-ky-thuat-so-tot-nhat-trong-lop\/"},"modified":"2024-11-06T17:32:50","modified_gmt":"2024-11-06T22:32:50","slug":"tap-trung-vao-khach-hang-giai-phau-trai-nghiem-ky-thuat-so-tot-nhat-trong-lop","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/vi\/insights\/tap-trung-vao-khach-hang-giai-phau-trai-nghiem-ky-thuat-so-tot-nhat-trong-lop\/","title":{"rendered":"T\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng: Gi\u1ea3i ph\u1eabu tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 t\u1ed1t nh\u1ea5t trong l\u1edbp"},"content":{"rendered":"\n<p>Tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 tr\u1ea3i nghi\u1ec7m ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 c\u00f2n l\u00e0 tr\u1ea3i nghi\u1ec7m c\u00f3 th\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c. <\/p>\n\n<p>Nh\u01b0 <a href=\"https:\/\/hbr.org\/2014\/08\/the-value-of-customer-experience-quantified\" target=\"_blank\" rel=\"noreferrer noopener\">Peter Kriss<\/a> \u0111\u00e3 n\u00eau trong m\u1ed9t b\u00e0i b\u00e1o c\u1ee7a Harvard Business Review, tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan tr\u1ef1c ti\u1ebfp v\u00e0 \u0111\u00e1ng k\u1ec3 v\u1edbi c\u1ea3 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 chi ti\u00eau c\u1ee7a kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai.<\/p>\n\n<p>Nh\u1eefng k\u1ebft qu\u1ea3 n\u00e0y \u0111\u01b0\u1ee3c chuy\u1ec3n sang l\u0129nh v\u1ef1c k\u1ef9 thu\u1eadt s\u1ed1. Tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi trang web, trang web d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 c\u00e1c giao di\u1ec7n kh\u00e1c c\u00f3 th\u1ec3 truy c\u1eadp b\u1eb1ng m\u00e1y t\u00ednh c\u1ee7a c\u00f4ng ty \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c h\u1ecd c\u00f3 mu\u1ed1n gi\u1edbi thi\u1ec7u doanh nghi\u1ec7p n\u00e0y v\u1edbi b\u1ea1n b\u00e8 hay kh\u00f4ng \u2014 c\u0169ng nh\u01b0 li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 ti\u1ebfp t\u1ee5c g\u1eafn b\u00f3 v\u1edbi doanh nghi\u1ec7p \u0111\u00f3 hay kh\u00f4ng.<\/p>\n\n<p>\u1ede \u0111\u00e2y, ch\u00fang t\u00f4i n\u00f3i v\u1ec1 nh\u1eefng g\u00ec c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 v\u01b0\u1ee3t tr\u1ed9i cho kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m P&amp;C c\u1ee7a b\u1ea1n.<\/p>\n\n<h4 class=\"wp-block-heading\">C\u00e1c y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1eb3ng c\u1ea5p th\u1ebf gi\u1edbi<\/h4>\n\n<p>B\u00e1o c\u00e1o v\u1ec1 m\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y c\u1ee7a T\u1eadp \u0111o\u00e0n Aberdeen, <a href=\"https:\/\/www.digitalcommerce360.com\/2013\/12\/31\/why-omnichannel-strategy-matters\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paul Demery<\/a> l\u01b0u \u00fd r\u1eb1ng c\u00e1c c\u00f4ng ty c\u00f3 kh\u1ea3 n\u0103ng \u0111a k\u00eanh m\u1ea1nh m\u1ebd gi\u1eef l\u1ea1i 89% kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. \u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty c\u00f3 h\u1ec7 th\u1ed1ng y\u1ebfu, con s\u1ed1 n\u00e0y gi\u1ea3m xu\u1ed1ng c\u00f2n 33%.<\/p>\n\n<p>C\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 bao g\u1ed3m m\u1ed9t ph\u1ea7n ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh. N\u00f3i chung, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1 bao g\u1ed3m m\u1ecdi t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1: m\u00e1y t\u00ednh, m\u00e1y t\u00ednh b\u1ea3ng, \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh. <\/p>\n\n<p>Nh\u01b0ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng m\u1ea1nh m\u1ebd n\u00f3i chung kh\u00f4ng t\u1ef1 \u0111\u1ed9ng chuy\u1ec3n th\u00e0nh tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 m\u1ea1nh m\u1ebd, theo <a href=\"https:\/\/hbr.org\/2015\/11\/what-a-great-digital-customer-experience-actually-looks-like\" target=\"_blank\" rel=\"noreferrer noopener\">Craig Borowski<\/a> c\u1ee7a Software Advice. &#8220;Ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn l\u00e0 nh\u1eefng con chim c\u00f3 l\u00f4ng r\u1ea5t kh\u00e1c nhau&#8221;, Borowski vi\u1ebft t\u1ea1i Harvard Business Review. Tr\u00ean th\u1ef1c t\u1ebf, &#8220;\u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, kh\u00f4ng c\u00f3 l\u00fd do th\u1ecfa \u0111\u00e1ng n\u00e0o cho tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 k\u00e9m&#8221;.<\/p>\n\n<p><a href=\"https:\/\/blogs.gartner.com\/laura-mclellan\/10-proof-points-why-customer-experience-is-the-next-big-thing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Laura McClellan<\/a> t\u1ea1i Gartner c\u00f3 s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea b\u1ed5 sung cho th\u1ea5y l\u00fd do t\u1ea1i sao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1 h\u00e0ng \u0111\u1ea7u l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>89% kh\u00e1ch h\u00e0ng<\/strong> c\u1ea3m th\u1ea5y th\u1ea5t v\u1ecdng khi kh\u00f4ng d\u1ec5 d\u00e0ng \u0111\u1ec3 l\u00e0m \u0103n v\u1edbi m\u1ed9t c\u00f4ng ty.<\/li>\n\n\n\n<li><strong>58% kh\u00e1ch h\u00e0ng<\/strong> b\u00e0y t\u1ecf s\u1ef1 th\u1ea5t v\u1ecdng khi tr\u1ea3i nghi\u1ec7m kh\u00f4ng nh\u1ea5t qu\u00e1n t\u1eeb k\u00eanh n\u00e0y sang k\u00eanh kh\u00e1c.<\/li>\n\n\n\n<li><strong>89% c\u00e1c c\u00f4ng ty<\/strong> \u0111ang c\u1ea1nh tranh ch\u1ee7 y\u1ebfu tr\u00ean c\u01a1 s\u1edf d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>65% c\u00e1c c\u00f4ng ty<\/strong> c\u00f3 m\u1ed9t &#8220;gi\u00e1m \u0111\u1ed1c kh\u00e1ch h\u00e0ng&#8221; c\u00f3 tr\u00e1ch nhi\u1ec7m ho\u00e0n thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>M\u1eb7c d\u00f9 v\u1eady, <strong>84%<\/strong> c\u00e1c c\u00f4ng ty v\u1eabn ch\u01b0a t\u00edch h\u1ee3p \u0111\u1ea7y \u0111\u1ee7 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u1eadt l\u00fd v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n\n<p>M\u1ed1i quan t\u00e2m h\u00e0ng \u0111\u1ea7u \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1 &#8211; v\u00e0 do \u0111\u00f3 l\u00e0 nh\u1eefng c\u00e2n nh\u1eafc h\u00e0ng \u0111\u1ea7u cho c\u00e1c doanh nghi\u1ec7p &#8211; bao g\u1ed3m t\u00ednh kh\u1ea3 d\u1ee5ng, t\u00ednh nh\u1ea5t qu\u00e1n, t\u1ed1c \u0111\u1ed9 v\u00e0 t\u00ednh c\u00e1ch.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>S\u1eb5n s\u00e0ng<\/strong><\/h3>\n\n<p>Giao di\u1ec7n kh\u00e1ch h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1 lo\u1ea1i b\u1ecf c\u00e1c h\u1ea1n ch\u1ebf v\u1ec1 gi\u1edd l\u00e0m vi\u1ec7c ho\u1eb7c ng\u00e0y l\u1ec5 kh\u1ecfi c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u01b0ng ch\u00fang \u0111\u1eb7t ra nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 t\u00ednh kh\u1ea3 d\u1ee5ng kh\u00e1c.<\/p>\n\n<p>Kh\u00e1ch h\u00e0ng mu\u1ed1n c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty theo c\u00e1ch ri\u00eang c\u1ee7a h\u1ecd, <a href=\"https:\/\/uxmag.com\/articles\/5-elements-of-omni-channel-user-experiences\" target=\"_blank\" rel=\"noreferrer noopener\">Danny Bluestone<\/a> t\u1ea1i T\u1ea1p ch\u00ed UX n\u00f3i, v\u00e0 h\u1ecd mu\u1ed1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 tr\u00ean thi\u1ebft b\u1ecb c\u1ee7a ri\u00eang h\u1ecd. Tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 m\u1ea1nh m\u1ebd chi\u1ebfm nhi\u1ec1u lo\u1ea1i thi\u1ebft b\u1ecb v\u00e0 cung c\u1ea5p m\u1ed9t c\u00e1ch li\u1ec1n m\u1ea1ch \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c tr\u00ean t\u1ea5t c\u1ea3 ch\u00fang. C\u00e1c h\u1ec7 th\u1ed1ng t\u1ed1t nh\u1ea5t, Bluestone n\u00f3i, l\u00e0 &#8220;k\u00eanh trung l\u1eadp&#8221;, cung c\u1ea5p c\u00f9ng ch\u1ea5t l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c tr\u00ean b\u1ea5t k\u1ef3 thi\u1ebft b\u1ecb n\u00e0o.  <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>T\u1ed1c \u0111\u1ed9<\/strong><\/h3>\n\n<p>Nh\u00f3m nghi\u00ean c\u1ee9u t\u1ea1i blog ng\u00e0nh ph\u00e1t tri\u1ec3n web <a href=\"https:\/\/skilled.co\/resources\/speed-affects-website-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">Skilled.co<\/a> \u0111\u00e3 ph\u00e2n t\u00edch m\u1ed9t s\u1ed1 con s\u1ed1 v\u00e0 th\u1ea5y r\u1eb1ng g\u1ea7n m\u1ed9t n\u1eeda s\u1ed1 kh\u00e1ch truy c\u1eadp trang web mong \u0111\u1ee3i c\u00e1c trang t\u1ea3i trong v\u00f2ng 2 gi\u00e2y. Ng\u01b0\u1eddi d\u00f9ng d\u1ec5 tha th\u1ee9 h\u01a1n m\u1ed9t ch\u00fat v\u1edbi c\u00e1c trang web d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng &#8211; kho\u1ea3ng hai ph\u1ea7n ba s\u1ed1 ng\u01b0\u1eddi mong \u0111\u1ee3i m\u1ed9t trang s\u1ebd m\u1edf trong 4 gi\u00e2y.<\/p>\n\n<p>\u0110i\u1ec3m m\u1ea5u ch\u1ed1t? T\u1ed1c \u0111\u1ed9 l\u00e0 ch\u00eca kh\u00f3a. Giao di\u1ec7n kh\u00e1ch h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1 ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 tr\u00e1nh t\u00ecnh tr\u1ea1ng ch\u1eadm tr\u1ec5 khi t\u1ea3i tr\u00ean c\u00e0ng nhi\u1ec1u thi\u1ebft b\u1ecb c\u00e0ng t\u1ed1t.    <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>T\u00ednh nh\u1ea5t qu\u00e1n<\/strong><\/h3>\n\n<p>Khi c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 nh\u1ea5t qu\u00e1n v\u00e0 giao ti\u1ebfp tr\u01a1n tru v\u1edbi nhau, kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m s\u1ef1 h\u00e0i l\u00f2ng l\u1edbn h\u01a1n v\u00e0 t\u0103ng s\u1ef1 s\u1eb5n s\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u00e0 gi\u1edbi thi\u1ec7u b\u1ea1n b\u00e8 \u0111\u1ebfn d\u1ecbch v\u1ee5, theo <a href=\"https:\/\/www.nngroup.com\/articles\/omnichannel-consistency\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kim Flaherty<\/a> t\u1ea1i Nielsen Norman Group.<\/p>\n\n<p>M\u1ed9t v\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n nh\u01b0ng n\u1ed5i ti\u1ebfng v\u1ec1 t\u00ednh nh\u1ea5t qu\u00e1n trong tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 ch\u1ee9c n\u0103ng gi\u1ecf h\u00e0ng c\u1ee7a Amazon. Khi ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n Amazon c\u1ee7a h\u1ecd, gi\u1ecf h\u00e0ng c\u1ee7a h\u1ecd s\u1ebd hi\u1ec3n th\u1ecb c\u00e1c m\u1ee5c gi\u1ed1ng nhau cho d\u00f9 ng\u01b0\u1eddi d\u00f9ng \u0111ang xem t\u1eeb tr\u00ecnh duy\u1ec7t web tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng hay thi\u1ebft b\u1ecb Kindle c\u1ee7a Amazon \u2014 ho\u1eb7c th\u1eadm ch\u00ed n\u1ebfu ng\u01b0\u1eddi d\u00f9ng \u0111ang xem t\u1eeb c\u1ea3 ba c\u00f9ng m\u1ed9t l\u00fac. <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>C\u00e1 t\u00ednh<\/strong><\/h3>\n\n<p>Theo Ph\u00f3 ch\u1ee7 t\u1ecbch qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m <a href=\"https:\/\/www.mycustomer.com\/community\/blogs\/nikhil-govindaraj\/when-the-digital-experience-is-as-good-as-in-store\" target=\"_blank\" rel=\"noreferrer noopener\">Moxie Nikhil Govindaraj<\/a>, nh\u1eefng n\u1ed7 l\u1ef1c ban \u0111\u1ea7u v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1 di \u0111\u1ed9ng \u0111\u00e3 d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i 3%, so v\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i 20-30% t\u1ea1i c\u1eeda h\u00e0ng. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t b\u1ea3n c\u00e1o tr\u1ea1ng v\u1ec1 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng nh\u01b0 m\u1ed9t k\u00eanh. Thay v\u00e0o \u0111\u00f3, n\u00f3 ch\u1ec9 cho th\u1ea5y r\u1eb1ng c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 m\u1ed9t qu\u00e1 tr\u00ecnh tr\u01b0\u1edfng th\u00e0nh t\u1ef1 nhi\u00ean tr\u01b0\u1edbc khi ch\u00fang c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i t\u00ednh c\u00e1ch c\u0169ng nh\u01b0 tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp c\u00f3 th\u1ec3.<\/p>\n\n<p>Do \u0111\u00f3, t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 tho\u1ea3i m\u00e1i v\u00e0 h\u1ea5p d\u1eabn nh\u01b0 tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t. T\u1eeb nh\u1eefng \u0111i\u1ec3m nh\u1ea5n c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng cho \u0111\u1ebfn c\u00e1c ch\u1ee9c n\u0103ng t\u00ecm ki\u1ebfm v\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi li\u1ec1n m\u1ea1ch, tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 c\u00e0ng g\u1ea7n v\u1edbi tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp th\u00ec kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng mua h\u00e0ng \u2014 v\u00e0 quay l\u1ea1i c\u00e0ng cao. <\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"671\" height=\"448\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/fistbump.jpg\" alt=\"\" class=\"wp-image-5135\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/fistbump.jpg 671w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/fistbump-300x200.jpg 300w\" sizes=\"auto, (max-width: 671px) 100vw, 671px\" \/><\/figure>\n\n<h4 class=\"wp-block-heading\"><strong>Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh: 4 c\u00f4ng ty l\u00e0m \u0111\u00fang<\/strong><\/h4>\n\n<p>B\u1ea1n c\u00f3 mu\u1ed1n gia nh\u1eadp nh\u00f3m c\u00e1c c\u00f4ng ty c\u00f3 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1 v\u01b0\u1ee3t tr\u1ed9i kh\u00f4ng? Sau \u0111\u00e2y l\u00e0 c\u00e1c c\u00f4ng ty \u0111ang tri\u1ec3n khai m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p \u0111a k\u00eanh \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng h\u00e0ng \u0111\u1ea7u v\u00e0 c\u00e1ch h\u1ecd th\u00e0nh c\u00f4ng.  <\/p>\n\n<h3 class=\"wp-block-heading\">T\u1eadp \u0111o\u00e0n b\u1ea3o hi\u1ec3m ti\u1ebfn b\u1ed9<\/h3>\n\n<p>Progressive \u0111\u00e3 t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m s\u1ed1 c\u1ee7a kh\u00e1ch h\u00e0ng ngay t\u1eeb n\u0103m 2007, d\u1eabn \u0111\u1ebfn c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh nh\u01b0 s\u00e1ng ki\u1ebfn \u201c\u0110\u1eb7t gi\u00e1\u201d. Ng\u00e0y nay, c\u00f4ng ty \u0111ang n\u1ed7 l\u1ef1c h\u01b0\u1edbng t\u1edbi tr\u1ea3i nghi\u1ec7m t\u00edch h\u1ee3p to\u00e0n di\u1ec7n cho kh\u00e1ch h\u00e0ng. Theo h\u1ec7 th\u1ed1ng ti\u1ebfp c\u1eadn \u0111a k\u00eanh c\u1ee7a Progressive, kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 b\u1ea3o hi\u1ec3m \u00f4 t\u00f4 c\u1ee7a Progressive m\u00e0 c\u00f2n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p b\u1ea3o hi\u1ec3m \u00f4 t\u00f4 c\u1ee7a h\u1ecd v\u1edbi b\u1ea3o hi\u1ec3m nh\u00e0 \u1edf ho\u1eb7c b\u1ea3o hi\u1ec3m ng\u01b0\u1eddi thu\u00ea nh\u00e0 do c\u00e1c c\u00f4ng ty kh\u00e1c b\u1ea3o l\u00e3nh \u2014 trong khi v\u1eabn t\u1eadn h\u01b0\u1edfng tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng nh\u1ea5t qu\u00e1n, \u0111\u00e1ng tin c\u1eady v\u00e0 t\u1eadp trung.<\/p>\n\n<h3 class=\"wp-block-heading\">T\u1eadp \u0111o\u00e0n b\u1ea3o hi\u1ec3m n\u00f4ng d\u00e2n<\/h3>\n\n<p>N\u00f4ng d\u00e2n ch\u1ee9ng minh r\u1eb1ng s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng \u0111a k\u00eanh kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u1edf trong nh\u00e0 ho\u1eb7c th\u1eadm ch\u00ed tr\u00ean c\u00f9ng m\u1ed9t n\u1ec1n t\u1ea3ng.<\/p>\n\n<p>V\u1edbi m\u1ed9t kh\u00e1ch h\u00e0ng r\u1ea5t c\u1ee5 th\u1ec3 trong \u0111\u1ea7u, Farmers \u0111\u00e3 ch\u1ecdn g\u1eb7p g\u1ee1 nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3 \u1edf n\u01a1i h\u1ecd \u0111ang \u1edf: tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi tr\u00f2 ch\u01a1i FarmVille n\u1ed5i ti\u1ebfng c\u1ee7a Facebook v\u1eeba th\u00fac \u0111\u1ea9y th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Farmers v\u1eeba cung c\u1ea5p quy\u1ec1n truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i m\u00e0 c\u00f4ng ty c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u01a1n. K\u1ebft qu\u1ea3 l\u00e0? Kh\u00e1ch h\u00e0ng h\u1ea1nh ph\u00fac h\u01a1n, trung th\u00e0nh h\u01a1n.   <\/p>\n\n<h3 class=\"wp-block-heading\">GEICO<\/h3>\n\n<p>GEICO \u0111\u00e3 tr\u1edf th\u00e0nh c\u00e1i t\u00ean quen thu\u1ed9c trong ng\u00e0nh b\u1ea3o hi\u1ec3m \u00f4 t\u00f4 b\u1eb1ng c\u00e1ch nh\u1ea5n m\u1ea1nh v\u00e0o t\u1ed1c \u0111\u1ed9 v\u00e0 l\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng. H\u1ec7 th\u1ed1ng ti\u1ebfp th\u1ecb \u0111a k\u00eanh c\u1ee7a c\u00f4ng ty t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1ea3m thi\u1ec3u ho\u1eb7c lo\u1ea1i b\u1ecf th\u1eddi gian ch\u1edd \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng, cho d\u00f9 kh\u00e1ch h\u00e0ng mu\u1ed1n c\u1eadp nh\u1eadt ch\u00ednh s\u00e1ch hay \u0111\u1eb7t c\u00e2u h\u1ecfi. V\u00e0 ng\u01b0\u1eddi ph\u00e1t ng\u00f4n n\u1ed5i ti\u1ebfng c\u1ee7a c\u00f4ng ty l\u00e0 g\u00ec? \u00d4ng \u1ea5y kh\u00f4ng \u0111\u1ebfn t\u1eeb m\u1ed9t cu\u1ed9c h\u1ecdp ti\u1ebfp th\u1ecb \u2014 \u00f4ng \u1ea5y l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1ch h\u00e0ng.   <\/p>\n\n<h3 class=\"wp-block-heading\">Ng\u00e2n h\u00e0ng M\u1ef9<\/h3>\n\n<p>C\u00e1c ng\u00e2n h\u00e0ng v\u00e0 c\u00f4ng ty b\u1ea3o hi\u1ec3m ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u r\u00e0o c\u1ea3n v\u1ec1 quy \u0111\u1ecbnh v\u00e0 quy\u1ec1n ri\u00eang t\u01b0 gi\u1ed1ng nhau khi x\u00e2y d\u1ef1ng c\u00e1c d\u1ecbch v\u1ee5 \u0111a k\u00eanh. <a href=\"https:\/\/blog.hubspot.com\/customer-success\/omni-channel-experience?__hstc=103362207.8432e18fe1b4e270bd8d783f6794e506.1724072077526.1724252449792.1724256511253.9&amp;__hssc=103362207.10.1724939084095&amp;__hsfp=3405490495\" target=\"_blank\" rel=\"noreferrer noopener\">Aaron Agius<\/a> l\u1eadp lu\u1eadn r\u1eb1ng Bank of America \u0111\u00e3 l\u00e0m \u0111\u00fang. M\u1ed1i quan h\u1ec7 li\u1ec1n m\u1ea1ch gi\u1eefa m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a BoA cho ph\u00e9p kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n nhi\u1ec1u t\u00e1c v\u1ee5 ng\u00e2n h\u00e0ng th\u00f4ng th\u01b0\u1eddng tr\u00ean c\u1ea3 hai thi\u1ebft b\u1ecb, t\u1eeb ki\u1ec3m tra s\u1ed1 d\u01b0 t\u00e0i kho\u1ea3n \u0111\u1ebfn g\u1eedi ti\u1ec1n v\u00e0 thanh to\u00e1n h\u00f3a \u0111\u01a1n.  <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/boltinc-cominsurance-distribution-1024x680.avif\" alt=\"\" class=\"wp-image-5145\" style=\"width:672px;height:auto\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/boltinc-cominsurance-distribution-1024x680.avif 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/boltinc-cominsurance-distribution-300x199.avif 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/boltinc-cominsurance-distribution-768x510.avif 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/boltinc-cominsurance-distribution-1536x1020.avif 1536w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/boltinc-cominsurance-distribution.avif 1681w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h4 class=\"wp-block-heading\"><strong>C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a b\u1ea1n: H\u01b0\u1edbng d\u1eabn b\u1eaft \u0111\u1ea7u nhanh<\/strong><\/h4>\n\n<p>L\u00e0m th\u1ebf n\u00e0o c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m P&amp;C c\u00f3 th\u1ec3 \u0111\u1ee9ng \u0111\u1ea7u chu\u1ed7i cung \u1ee9ng \u0111a k\u00eanh v\u00e0 h\u01b0\u1edfng l\u1ee3i t\u1eeb v\u1ecb tr\u00ed \u0111\u00f3? Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e2n nh\u1eafc \u0111\u1ec3 b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh n\u00e0y.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>X\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 mang l\u1ea1i l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/strong> X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t \u0111\u01b0\u1ee3c hai \u0111i\u1ec1u, theo chi\u1ebfn l\u01b0\u1ee3c gia <a href=\"https:\/\/www.nngroup.com\/articles\/brand-experience-ux\/\" target=\"_blank\" rel=\"noreferrer noopener\">UX Kate Kaplan<\/a>: n\u00f3 <em>\u0111\u1ea1i di\u1ec7n cho<\/em> m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7u qu\u1ea3 v\u00e0 n\u00f3 <em>h\u1ee9a h\u1eb9n<\/em> r\u1eb1ng kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t tr\u1ea3i nghi\u1ec7m nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u00f3. Cho d\u00f9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean l\u1eddi h\u1ee9a v\u1ec1 hi\u1ec7u qu\u1ea3, k\u1ef9 l\u01b0\u1ee1ng, t\u1eed t\u1ebf hay b\u1ea5t k\u1ef3 tr\u1ea3i nghi\u1ec7m n\u00e0o kh\u00e1c, h\u00e3y th\u1ef1c hi\u1ec7n l\u1eddi h\u1ee9a \u0111\u00f3 m\u1ecdi l\u00fac, trong m\u1ecdi k\u00eanh.<\/li>\n\n\n\n<li><strong>\u0110\u1eb7t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n d\u01b0\u1edbi m\u1ed9t m\u00e1i nh\u00e0.<\/strong> Khi logo, b\u1ea3ng m\u00e0u, hashtag v\u00e0 c\u00e1c d\u1ea5u hi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf m\u1ed9t v\u1ecb tr\u00ed, vi\u1ec7c t\u1ea1o ra c\u1ea3m gi\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n trong su\u1ed1t tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n, doanh nh\u00e2n c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb <a href=\"http:\/\/www.brandquarterly.com\/importance-consistency-within-omnichannel-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Mike Watson<\/a> l\u01b0u \u00fd. N\u00f3 c\u0169ng gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1eafc l\u1ea1i c\u00e1c th\u00f4ng \u0111i\u1ec7p quan tr\u1ecdng li\u00ean quan \u0111\u1ebfn s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd, theo <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2017\/07\/07\/omnichannel-marketing-how-to-deliver-consistency-and-strong-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ani Stepanian<\/a> c\u1ee7a Mercer Vine.<\/li>\n\n\n\n<li><strong>Nh\u00fang thi\u1ebft k\u1ebf v\u00e0o quy tr\u00ecnh c\u1ee7a b\u1ea1n.<\/strong>  C\u00e1c c\u00f4ng ty \u00e1p d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn d\u1ef1a tr\u00ean thi\u1ebft k\u1ebf \u0111\u1ed1i v\u1edbi tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3, nh\u00e0 t\u01b0 v\u1ea5n  <a href=\"http:\/\/blog.boltinc.com\/cs\/c\/?cta_guid=972b8acb-68af-41b9-9b6e-8e5954919bb3&amp;placement_guid=48e8b4ca-53eb-4a48-b457-40abc107e82a&amp;portal_id=711460&amp;canon=http%3A%2F%2Fblog.boltinc.com%2Finsurance-distribution-solution-blog%2Fdigital-experience&amp;redirect_url=APefjpHpq0ZEi51ie8I9R2-oCO1LeQxoV5SJxM4d3yVAJxXeA24B-CCP2uNB-9pVag3kQMChhaY-VaesuL72JKk9rKEynEXnen0Fm3dz0Vz40Bt-hr8bvTJsfqVwyq44h-ypvNhuOFFaHQrjQPYfR7Gs_J2Ztx4-UB2kyyQUWXoWuukrcwo5tmCgyJzXZZcawCr3cmuBZJwQy3RdpBGQbgjCP5XwEQQ4cifuCx5m4SKoWLJ1Kt9JjwqJIxH4aDLlYwXGLb3FM3qqRfAkS1l2ZdDNU03o7I8YvPgZS2HPjTax3xm38Rs3o9GHPObA6sCHskW9PFpQRoPB&amp;click=2c5de722-9050-4d70-b701-48c72d805281&amp;hsutk=8f8073bef8f3779035f1a895ae2e91a6&amp;utm_referrer=http%3A%2F%2Fblog.boltinc.com%2Finsurance-distribution-solution-blog%2Fall&amp;pageId=5621266183&amp;__hstc=103362207.8432e18fe1b4e270bd8d783f6794e506.1724072077526.1724252449792.1724256511253.9&amp;__hssc=103362207.10.1724939084095&amp;__hsfp=3405490495\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/elainefogel.com\/2017\/04\/05\/best-digital-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">Elaine Fogel<\/a> n\u00f3i. V\u00ed d\u1ee5: 70% c\u00e1c d\u1ef1 \u00e1n d\u1eabn \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf n\u1eb1m trong khu v\u1ef1c t\u1ed1t nh\u1ea5t trong l\u1edbp \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 50% b\u00e1o c\u00e1o x\u1ebfp h\u1ea1ng v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. M\u1ed9t nghi\u00ean c\u1ee9u cho th\u1ea5y c\u00e1c c\u00f4ng ty d\u1eabn \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf c\u00f3 xu h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n S&amp;P, trung b\u00ecnh, 219%.<\/li>\n\n\n\n<li><strong>H\u00e3y \u01b0u ti\u00ean giao ti\u1ebfp.<\/strong> C\u00f3 t\u1edbi 90% giao d\u1ecbch mua k\u1ef9 thu\u1eadt s\u1ed1 ch\u01b0a ho\u00e0n th\u00e0nh b\u1ecb b\u1ecf r\u01a1i v\u00ec kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u1ecd kh\u00f4ng c\u00f3 \u0111\u1ee7 th\u00f4ng tin \u0111\u1ec3 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn t\u1ed1t, theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a <a href=\"https:\/\/www.informatica.com\/resources.asset.e51fc5ee8b334d34421c3f5553d95ee3.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Informatica<\/a>. T\u00edch h\u1ee3p c\u00e1c ch\u1ee9c n\u0103ng tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp, C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c c\u00f3 th\u1ec3 kh\u1eafc ph\u1ee5c s\u1ef1 do d\u1ef1 th\u00f4ng tin n\u00e0y v\u00e0 c\u1ea3i thi\u1ec7n ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>&#8220;Omni&#8221; ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n, qu\u00e1.<\/strong> C\u00e1ch ti\u1ebfp c\u1eadn \u0111a k\u00eanh cho kh\u00e1ch h\u00e0ng kh\u00f4ng mang l\u1ea1i l\u1ee3i \u00edch \u0111\u1ea7y \u0111\u1ee7 cho doanh nghi\u1ec7p n\u1ebfu c\u00e1c ph\u00e2n t\u00edch v\u1eabn c\u00f2n im l\u1eb7ng, <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2017\/07\/07\/omnichannel-marketing-how-to-deliver-consistency-and-strong-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">Eileen Canady<\/a> c\u1ee7a <a href=\"https:\/\/cta-service-cms2.hubspot.com\/ctas\/v2\/public\/cs\/c\/?cta_guid=95868be2-94c3-48a0-bca0-0c68e1053256&amp;placement_guid=8165e911-f394-436f-9b64-6c260aebf00c&amp;portal_id=711460&amp;canon=http%3A%2F%2Fblog.boltinc.com%2Finsurance-distribution-solution-blog%2Fdigital-experience&amp;redirect_url=APefjpHhXjJScxHVewo0JasbLF1ojrxBBZJC5ccz2GyrYG_Iy3BW0dt_7U8tAF7rHovwKvuVSIGbecOJ17x49ywhWe4rApz6Gw1tR_fUe13NQgycWBpK_0nqpk0-V0a-e0J4Oz5O0vCD1sZe9ZhhYSwjAWTcoLLC4o6LtvNsBS6Cx65yrD-XStAlMAycP222odn1DdRPyaV88ZHVy10uWVgV_lGwWtCho-KUzMQDZYuR9tvwjPWelsr9WN6yztJmRV3FPpsC6QuY&amp;click=6506e0af-b265-45bc-a81a-75c3a7999776&amp;hsutk=8f8073bef8f3779035f1a895ae2e91a6&amp;utm_referrer=http%3A%2F%2Fblog.boltinc.com%2Finsurance-distribution-solution-blog%2Fall&amp;pageId=5621266183&amp;__hstc=103362207.8432e18fe1b4e270bd8d783f6794e506.1724072077526.1724252449792.1724256511253.9&amp;__hssc=103362207.10.1724939084095&amp;__hsfp=3405490495\" target=\"_blank\" rel=\"noreferrer noopener\">SYKES<\/a> n\u00f3i. Thay v\u00e0o \u0111\u00f3, h\u00e3y \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111ang theo d\u00f5i c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n th\u00f4ng qua nhi\u1ec1u k\u00eanh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m \u0111au v\u00e0 duy tr\u00ec t\u00ednh to\u00e0n v\u1eb9n c\u1ee7a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>L\u00e0m vi\u1ec7c v\u1edbi c\u00e1c chuy\u00ean gia hi\u1ec3u quy\u1ec1n s\u1edf h\u1eefu c\u1ee7a kh\u00e1ch h\u00e0ng.<\/strong>  Tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 t\u1ed1t nh\u1ea5t trong l\u1edbp cung c\u1ea5p nh\u1eefng c\u01a1 h\u1ed9i phi th\u01b0\u1eddng \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. N\u1ebfu gi\u1eef ch\u00e2n v\u00e0 s\u1edf h\u1eefu kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed1i quan t\u00e2m ch\u00ednh, h\u00e3y ch\u1ecdn nh\u00e0 cung c\u1ea5p ph\u1ea7n m\u1ec1m v\u00e0 d\u1ecbch v\u1ee5 hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u1ea1nh m\u1ebd. <\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p><em>h\u00ecnh \u1ea3nh b\u1edfi: mimagephotography \/ \u00a9123RF Stock Photo, loganban \/ \u00a9123RF Stock Photo, rido \/ \u00a9123RF Stock Photo<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 tr\u1ea3i nghi\u1ec7m ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 c\u00f2n l\u00e0 tr\u1ea3i nghi\u1ec7m c\u00f3 th\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c. Nh\u01b0 Peter Kriss \u0111\u00e3 n\u00eau trong m\u1ed9t b\u00e0i b\u00e1o c\u1ee7a Harvard Business Review, tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan tr\u1ef1c ti\u1ebfp v\u00e0 \u0111\u00e1ng k\u1ec3 v\u1edbi c\u1ea3 ph\u1ea3n h\u1ed3i [&hellip;]<\/p>\n","protected":false},"featured_media":5154,"template":"","insight-category":[],"class_list":["post-21344","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/21344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media\/5154"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=21344"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=21344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}