{"id":21123,"date":"2024-09-30T14:22:07","date_gmt":"2024-09-30T19:22:07","guid":{"rendered":"https:\/\/bolttech.io\/insights\/lam-the-nao-cac-hang-bao-hiem-pc-co-the-tao-ra-trai-nghiem-ca-nhan-hoa-theo-yeu-cau\/"},"modified":"2024-10-29T09:10:43","modified_gmt":"2024-10-29T14:10:43","slug":"lam-the-nao-cac-hang-bao-hiem-pc-co-the-tao-ra-trai-nghiem-ca-nhan-hoa-theo-yeu-cau","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/vi\/insights\/lam-the-nao-cac-hang-bao-hiem-pc-co-the-tao-ra-trai-nghiem-ca-nhan-hoa-theo-yeu-cau\/","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o c\u00e1c h\u00e3ng b\u1ea3o hi\u1ec3m P&C c\u00f3 th\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a, theo y\u00eau c\u1ea7u"},"content":{"rendered":"\n

L\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111ang suy y\u1ebfu trong b\u1ea3o hi\u1ec3m t\u00e0i s\u1ea3n v\u00e0 th\u01b0\u01a1ng vong t\u1ea1i th\u1eddi \u0111i\u1ec3m m\u00e0 c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ea7n gi\u1eef l\u1ea1i m\u1ed9t c\u01a1 s\u1edf ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e1ng tin c\u1eady.\nKhi kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng tuy\u00ean b\u1ed1 m\u00ecnh kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c, kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi c\u00e1c h\u00e3ng b\u1ea3o hi\u1ec3m mu\u1ed1n c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0o n\u0103m 2019. <\/p>\n\n

Nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng cung c\u1ea5p m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1 cho \u0111\u1ea7u t\u01b0 b\u1ea3o hi\u1ec3m: “Great CX l\u00e0m gi\u1ea3m chi ph\u00ed b\u00e1n h\u00e0ng c\u1ee7a c\u00f4ng ty b\u1ea3o hi\u1ec3m trong khi cung c\u1ea5p c\u01a1 s\u1edf s\u1eb5n s\u00e0ng cho vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m b\u1ed5 sung”, Ellen Carney<\/a>, nh\u00e0 ph\u00e2n t\u00edch ch\u00ednh t\u1ea1i Forrester cho bi\u1ebft.<\/p>\n\n

V\u1edbi r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, n\u01a1i t\u1ed1t nh\u1ea5t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u l\u00e0 v\u1edbi nhu c\u1ea7u ch\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m.\nC\u00e1 nh\u00e2n h\u00f3a, d\u1ecbch v\u1ee5 theo y\u00eau c\u1ea7u v\u00e0 tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch \u0111\u1ee9ng \u0111\u1ea7u danh s\u00e1ch. <\/p>\n\n

C\u00e1 nh\u00e2n<\/h2>\n\n

Hai m\u01b0\u01a1i n\u0103m tr\u01b0\u1edbc, c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a l\u00e0 m\u1ed9t \u0111\u1eb7c quy\u1ec1n c\u1ee7a m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m.\nNg\u00e0y nay, kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, theo y\u00eau c\u1ea7u. <\/p>\n\n

“B\u00e2y gi\u1edd, c\u00e1c c\u00f4ng ty kh\u00f4ng ch\u1ec9 ph\u1ea3i ch\u1ee9ng minh r\u1eb1ng h\u1ecd bi\u1ebft t\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n bi\u1ebft h\u1ecd nh\u01b0 m\u1ed9t con ng\u01b0\u1eddi”, Julio J. Hernandez<\/a> t\u1ea1i KPMG n\u00f3i th\u00eam.<\/p>\n\n

C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m b\u1ea3o hi\u1ec3m cho kh\u00e1ch h\u00e0ng v\u1eabn l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c cho c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi \u0111\u1ed1i m\u1eb7t v\u1edbi doanh s\u1ed1 b\u1ea3o hi\u1ec3m \u00f4 t\u00f4 gi\u1ea3m v\u00e0 y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng thi\u1ec7t h\u1ea1i t\u00e0i s\u1ea3n ng\u00e0y c\u00e0ng t\u0103ng.<\/p>\n\n

“C\u00e1c h\u00e3ng b\u1ea3o hi\u1ec3m \u00f4 t\u00f4 c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 khai th\u00e1c th\u00eam 2 t\u1ef7 \u0111\u00f4 la n\u1ebfu h\u1ecd c\u00f3 th\u1ec3 gi\u1eef l\u1ea1i ch\u1ec9 10% trong s\u1ed1 19 t\u1ef7 \u0111\u00f4 la chuy\u1ec3n \u0111\u1ed5i ph\u00ed b\u1ea3o hi\u1ec3m tr\u1ef1c ti\u1ebfp t\u1eeb h\u00e3ng n\u00e0y sang h\u00e3ng kh\u00e1c m\u1ed7i n\u0103m”, Mila Adamova<\/a> v\u00e0 c\u00e1c \u0111\u1ed3ng t\u00e1c gi\u1ea3 t\u1ea1i McKinsey n\u00f3i.<\/p>\n\n

M\u1ed9t c\u00e1ch \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y l\u00e0 th\u00f4ng qua vi\u1ec7c \u00e1p d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 h\u1ecdc m\u00e1y.\nNh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u1ed3 s\u01a1 c\u1ee7a m\u1ecdi kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c \u01b0u \u0111\u00e3i c\u1ee7a kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u00f3.\nV\u00ed d\u1ee5: m\u1ed9t kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m \u00f4 t\u00f4 g\u1eedi thay \u0111\u1ed5i \u0111\u1ecba ch\u1ec9 c\u00f3 th\u1ec3 b\u00e1o hi\u1ec7u r\u1eb1ng h\u1ecd \u0111\u00e3 chuy\u1ec3n sang thu\u00ea m\u1edbi, t\u1ea1o c\u01a1 h\u1ed9i cho c\u00f4ng ty b\u1ea3o hi\u1ec3m tr\u1edf th\u00e0nh b\u1ea3o hi\u1ec3m cho ng\u01b0\u1eddi thu\u00ea nh\u00e0 c\u1ee7a kh\u00e1ch h\u00e0ng n\u1ebfu h\u1ecd y\u00eau c\u1ea7u v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m. <\/p>\n\n

B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 “chuy\u1ec3n t\u1eeb ph\u00e2n kh\u00fac c\u01a1 b\u1ea3n truy\u1ec1n th\u1ed1ng sang c\u00e1ch ti\u1ebfp c\u1eadn ‘ph\u00e2n kh\u00fac m\u1ed9t’ si\u00eau c\u00e1 nh\u00e2n h\u00f3a, \u01b0u ti\u00ean s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng ho\u00e0n ch\u1ec9nh, d\u1ef1a tr\u00ean c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 s\u1edf th\u00edch c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n”, ph\u00f3 ch\u1ee7 t\u1ecbch Affinion Karen Wheeler<\/a> gi\u1ea3i th\u00edch.<\/p>\n\n

May m\u1eafn thay, kh\u00e1ch h\u00e0ng \u0111ang gi\u00fap c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t c\u1ee7a Wheeler.\nNghi\u00ean c\u1ee9u Ng\u01b0\u1eddi ti\u00eau d\u00f9ng D\u1ecbch v\u1ee5 T\u00e0i ch\u00ednh To\u00e0n c\u1ea7u c\u1ee7a Accenture 2019 cho th\u1ea5y h\u01a1n 75% kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m v\u00e0 ng\u00e2n h\u00e0ng s\u1eb5n s\u00e0ng chia s\u1ebb d\u1eef li\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd – mi\u1ec5n l\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd mong \u0111\u1ee3i, m\u1ed9t nh\u00f3m nghi\u00ean c\u1ee9u do gi\u00e1m \u0111\u1ed1c hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng Piercarlo Gera<\/a> d\u1eabn \u0111\u1ea7u cho bi\u1ebft. <\/p>\n\n

“Ng\u00e0nh b\u1ea3o hi\u1ec3m hi\u1ec7n c\u00f3 m\u1ed9t c\u01a1 h\u1ed9i to l\u1edbn \u0111\u1ec3 cung c\u1ea5p c\u00e1c m\u1ee9c d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a, l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m cho nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec3u bi\u1ebft ng\u00e0y nay”, Ian Jeffrey<\/a>, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Breathe Life cho bi\u1ebft. D\u1eef li\u1ec7u kh\u00f4ng ch\u1ec9 d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n m\u00e0 c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 h\u1ecdc m\u00e1y c\u00f2n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u \u0111\u00f3 \u0111\u1ec3 t\u1ea1o ra nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 \u0111\u1ed9 ch\u00ednh x\u00e1c ch\u01b0a t\u1eebng c\u00f3.<\/p>\n\n

\"Cô<\/figure>\n\n

B\u1ea3o hi\u1ec3m theo y\u00eau c\u1ea7u<\/h2>\n\n

Kh\u00e1i ni\u1ec7m b\u1ea3o hi\u1ec3m theo y\u00eau c\u1ea7u \u0111\u01b0\u1ee3c li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi vi\u1ec7c th\u00fac \u0111\u1ea9y c\u00e1 nh\u00e2n h\u00f3a.\nKh\u00e1ch h\u00e0ng mu\u1ed1n \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn l\u00e0 c\u00e1 nh\u00e2n b\u1edfi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd.\nH\u1ecd c\u0169ng mu\u1ed1n c\u00f3 th\u1ec3 mua ch\u00ednh x\u00e1c b\u1ea3o hi\u1ec3m h\u1ecd c\u1ea7n t\u1ea1i th\u1eddi \u0111i\u1ec3m h\u1ecd c\u1ea7n.\nB\u1ea3o hi\u1ec3m theo y\u00eau c\u1ea7u l\u00e0 mong mu\u1ed1n h\u00e0ng \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00ec \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 wifi \u0111\u00e3 gi\u00fap kh\u00e1ch h\u00e0ng trong m\u1ecdi ng\u00e0nh ngh\u1ec1 d\u1ec5 d\u00e0ng t\u1ef1 h\u1ecdc v\u00e0 t\u00ecm th\u1ea5y nh\u1eefng g\u00ec h\u1ecd c\u1ea7n m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. <\/p>\n\n

“C\u00f3 th\u00f4ng tin v\u00e0 gi\u1ea3i ph\u00e1p t\u1ee9c th\u00ec \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn l\u00f2ng b\u00e0n tay, c\u00f9ng v\u1edbi tr\u1ea3i nghi\u1ec7m si\u00eau c\u00e1 nh\u00e2n h\u00f3a, kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t l\u1ee3i \u00edch, n\u00f3 \u0111\u01b0\u1ee3c mong \u0111\u1ee3i”, Graeme Dean<\/a>, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u b\u1ea3o hi\u1ec3m t\u1ea1i Cover Genius n\u00f3i.<\/p>\n\n

V\u00ec kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m b\u1ea3o hi\u1ec3m d\u1ec5 d\u00e0ng h\u01a1n, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m s\u1ebd c\u1ea7n ph\u1ea3i chuy\u1ec3n t\u1eeb c\u1ea1nh tranh v\u1ec1 s\u1ea3n ph\u1ea9m sang c\u1ea1nh tranh v\u1ec1 d\u1ecbch v\u1ee5 v\u00e0 gi\u1ea3i ph\u00e1p, Nathalia Bellizia, Tim Calvert v\u00e0 Nick Gagnon<\/a> t\u1ea1i Boston Consulting Group cho bi\u1ebft. V\u00ed d\u1ee5, c\u1ea3i thi\u1ec7n giao ti\u1ebfp v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 gi\u00fap c\u00e1c h\u00e3ng b\u1ea3o hi\u1ec3m thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa nhu c\u1ea7u v\u00e0 d\u1ecbch v\u1ee5. Cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 h\u1ed7 tr\u1ee3 gi\u00fap kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u n\u00e0y.<\/p>\n\n

Khi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i, c\u00e1c s\u1ea3n ph\u1ea9m l\u1ed7i th\u1eddi do c\u00e1c nh\u00e0 m\u1ea1ng cung c\u1ea5p ng\u00e0y c\u00e0ng k\u00e9m ph\u00f9 h\u1ee3p v\u1edbi mong \u0111\u1ee3i c\u1ee7a ng\u01b0\u1eddi mua.\nKh\u00e1ch h\u00e0ng \u0111ang ng\u00e0y c\u00e0ng tr\u00e1nh c\u00e1c ch\u00ednh s\u00e1ch to\u00e0n di\u1ec7n c\u00f3 l\u1ee3i cho b\u1ea3o hi\u1ec3m nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c nh\u1eefng g\u00ec h\u1ecd c\u1ea7n khi h\u1ecd c\u1ea7n, Dean n\u00f3i. <\/p>\n\n

C\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m s\u1ebd c\u1ea7n ph\u1ea3i suy ngh\u0129 l\u1ea1i v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m h\u1ecd b\u00e1n \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1.\n“L\u1ea5y c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n ra kh\u1ecfi k\u1ec7 v\u00e0 c\u1ed1 g\u1eafng b\u00e1n ch\u00fang tr\u00ean n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn s\u1ebd ch\u1ec9 l\u00e0m n\u1ea3n l\u00f2ng nh\u1eefng kh\u00e1ch h\u00e0ng y\u00eau c\u1ea7u s\u1ef1 \u0111\u01a1n gi\u1ea3n v\u00e0 minh b\u1ea1ch”, Joe Beneducci<\/a>, ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 CEO c\u1ee7a ProSight Specialty Insurance cho bi\u1ebft. <\/p>\n\n

Kh\u00e1ch h\u00e0ng c\u0169ng s\u1eb5n s\u00e0ng chia s\u1ebb th\u00f4ng tin c\u00e1 nh\u00e2n \u0111\u1ec3 truy c\u1eadp c\u00e1c s\u1ea3n ph\u1ea9m theo y\u00eau c\u1ea7u.\nV\u00ed d\u1ee5, m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Cambridge Mobile Telematics cho th\u1ea5y 73% t\u00e0i x\u1ebf s\u1ebd s\u1eb5n s\u00e0ng chia s\u1ebb th\u00f4ng tin v\u1ec1 h\u00e0nh vi l\u00e1i xe c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c b\u1ea3o hi\u1ec3m v\u00e0 t\u1ef7 l\u1ec7 b\u1ea3o hi\u1ec3m ph\u00f9 h\u1ee3p v\u1edbi hi\u1ec7u su\u1ea5t th\u1ef1c t\u1ebf c\u1ee7a h\u1ecd, thay v\u00ec c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 tu\u1ed5i t\u00e1c, v\u1ecb tr\u00ed ho\u1eb7c gi\u1edbi t\u00ednh c\u1ee7a h\u1ecd, Katherine Wheeler<\/a>, ph\u00f3 ch\u1ee7 t\u1ecbch s\u1ea3n ph\u1ea9m t\u1ea1i CMT cho bi\u1ebft. <\/p>\n\n

\u0110i\u1ec7n tho\u1ea1i th\u00f4ng minh gi\u00fap c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 vi\u1ec5n th\u00f4ng \u0111\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, theo y\u00eau c\u1ea7u m\u00e0 kh\u00e1ch h\u00e0ng mu\u1ed1n.<\/p>\n\n

\"33303705<\/figure>\n\n

Tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch<\/h2>\n\n

Cu\u1ed1i c\u00f9ng, kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m mong mu\u1ed1n c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u, so s\u00e1nh v\u00e0 mua b\u1ea3o hi\u1ec3m d\u1ec5 d\u00e0ng t\u1eeb c\u00e1c thi\u1ebft b\u1ecb k\u1ef9 thu\u1eadt s\u1ed1.\nH\u1ecd c\u0169ng mu\u1ed1n chuy\u1ec3n t\u1eeb trang web sang \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng sang \u0111i\u1ec7n tho\u1ea1i m\u1ed9t c\u00e1ch li\u1ec1n m\u1ea1ch, t\u00f9y thu\u1ed9c v\u00e0o nhu c\u1ea7u c\u1ee7a h\u1ecd t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y. <\/p>\n\n

Nhi\u1ec1u c\u00f4ng ty b\u1ea3o hi\u1ec3m, nh\u1ea1y c\u1ea3m v\u1edbi c\u1ea3 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch v\u00e0 nhu c\u1ea7u truy c\u1eadp th\u00f4ng tin t\u00edch h\u1ee3p c\u1ee7a nh\u00e2n vi\u00ean, \u0111\u00e3 t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n c\u00e1ch ti\u1ebfp c\u1eadn \u0111a k\u00eanh c\u1ee7a h\u1ecd.\n\u0110i\u1ec1u n\u00e0y l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 ho\u00e0n to\u00e0n ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh vi v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u ti\u1ebfp th\u1ecb Dimelo Julien Rio<\/a> n\u00f3i. <\/p>\n\n

“Kh\u00e1ch h\u00e0ng c\u1ee7a Omni-digital mong \u0111\u1ee3i m\u1ed9t tr\u1ea3i nghi\u1ec7m m\u01b0\u1ee3t m\u00e0: \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi h\u1ecd l\u00e0 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng k\u00eanh h\u1ecd th\u00edch \u0111\u1ec3 t\u00ecm gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd. C\u00e1c c\u00f4ng ty c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p m\u1ed9t d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng th\u1ed1ng nh\u1ea5t tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac c\u1ee7a h\u1ecd, “Rio n\u00f3i.<\/p>\n\n

Nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y t\u00ecm ki\u1ebfm v\u00e0 mua b\u1ea3o hi\u1ec3m ho\u00e0n to\u00e0n tr\u1ef1c tuy\u1ebfn; H\u1ecd kh\u00f4ng \u0111\u1ebfn c\u00e1c \u0111\u1ecba \u0111i\u1ec3m th\u1ef1c t\u1ebf nh\u01b0 \u0111\u1ea1i l\u00fd ho\u1eb7c li\u00ean h\u1ec7 v\u1edbi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m qua \u0111i\u1ec7n tho\u1ea1i.<\/p>\n\n

\u0110\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch cho kh\u00e1ch h\u00e0ng, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m s\u1ebd c\u1ea7n t\u1eadp trung v\u00e0o c\u00e1ch c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a ri\u00eang h\u1ecd ho\u1ea1t \u0111\u1ed9ng.\nC\u00e1c n\u1ec1n t\u1ea3ng cho ph\u00e9p nhi\u1ec1u ch\u1ee9c n\u0103ng b\u1ea3o hi\u1ec3m \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean m\u1ed9t khu\u00f4n kh\u1ed5 duy nh\u1ea5t c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng c\u1ee7a c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u thay \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng, Normand Lepine<\/a>, tr\u01b0\u1edfng nh\u00f3m d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch t\u1ea1i NTT DATA Services cho bi\u1ebft th\u00eam. <\/p>\n\n

“C\u00e1ch ti\u1ebfp c\u1eadn n\u1ec1n t\u1ea3ng cho ph\u00e9p b\u1ea1n k\u1ebft h\u1ee3p, ho\u00e1n \u0111\u1ed5i v\u00e0 l\u1eafp r\u00e1p c\u00e1c th\u00e0nh ph\u1ea7n c\u00f4ng ngh\u1ec7 \u0111\u1ec3 h\u1ed7 tr\u1ee3 b\u1ea5t k\u1ef3 m\u00f4 h\u00ecnh kinh doanh n\u00e0o”, Levine n\u00f3i.\nDo \u0111\u00f3, c\u00e1c n\u1ec1n t\u1ea3ng gi\u00fap c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ea3i thi\u1ec7n s\u1ef1 nhanh nh\u1eb9n, \u0111\u00e1p \u1ee9ng nhanh ch\u00f3ng c\u00e1c c\u01a1 h\u1ed9i m\u1edbi v\u00e0 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 kh\u00e1ch h\u00e0ng y\u00eau c\u1ea7u. <\/p>\n\n

Kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m ng\u00e0y nay mu\u1ed1n vi\u1ec7c mua b\u1ea3o hi\u1ec3m tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n.\nH\u1ecd mu\u1ed1n b\u1ea3o hi\u1ec3m \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo nhu c\u1ea7u v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd, v\u00e0 h\u1ecd mu\u1ed1n c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f4ng nh\u1eadn h\u1ecd l\u00e0 c\u00e1 nh\u00e2n. <\/p>\n\n

\u0110\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng k\u1ef3 v\u1ecdng n\u00e0y, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m s\u1ebd c\u1ea7n ph\u1ea3i \u0111i theo s\u1ef1 d\u1eabn d\u1eaft c\u1ee7a c\u00e1c c\u00f4ng ty nh\u01b0 Amazon, y\u00eau c\u1ea7u m\u1ed7i nh\u00e2n vi\u00ean cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi.<\/p>\n\n

“Ng\u00e0y nay, c\u00e1c c\u00f4ng ty \u0111ang suy ngh\u0129 v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng trong m\u1ecdi vi\u1ec7c h\u1ecd l\u00e0m, t\u1eeb tuy\u1ec3n d\u1ee5ng v\u00e0 ph\u00e1t tri\u1ec3n l\u00e3nh \u0111\u1ea1o \u0111\u1ebfn ti\u1ebfp th\u1ecb, chu\u1ed7i cung \u1ee9ng, h\u1eadu c\u1ea7n, c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng CNTT, thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c cho to\u00e0n b\u1ed9 doanh nghi\u1ec7p”, Blake Morgan<\/a>, nh\u00e0 t\u01b0\u01a1ng lai h\u1ecdc tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ea1i Forbes gi\u1ea3i th\u00edch.<\/p>\n\n

May m\u1eafn thay, c\u00e1c c\u00f4ng c\u1ee5 c\u00f3 s\u1eb5n \u0111\u1ec3 cho ph\u00e9p c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m n\u1eafm l\u1ea5y t\u01b0\u01a1ng lai n\u00e0y v\u00e0 g\u1eb7t h\u00e1i nh\u1eefng l\u1ee3i \u00edch c\u1ee7a tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n, theo y\u00eau c\u1ea7u.<\/p>\n\n

H\u00ecnh \u1ea3nh b\u1edfi: Antonio Guillem\/\u00a9123RF.com, viktorianovo\/\u00a9123RF.com, Trendsetter Images\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111ang suy y\u1ebfu trong b\u1ea3o hi\u1ec3m t\u00e0i s\u1ea3n v\u00e0 th\u01b0\u01a1ng vong t\u1ea1i th\u1eddi \u0111i\u1ec3m m\u00e0 c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ea7n gi\u1eef l\u1ea1i m\u1ed9t c\u01a1 s\u1edf ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e1ng tin c\u1eady. Khi kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng tuy\u00ean b\u1ed1 m\u00ecnh kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch […]<\/p>\n","protected":false},"featured_media":5944,"template":"","insight-category":[],"class_list":["post-21123","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/21123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media\/5944"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=21123"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=21123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}