{"id":21069,"date":"2024-09-30T14:17:19","date_gmt":"2024-09-30T19:17:19","guid":{"rendered":"https:\/\/bolttech.io\/insights\/moi-quan-he-khach-hang-bao-hiem-cach-xay-dung-gia-tri-niem-tin-va-long-trung-thanh\/"},"modified":"2024-09-30T14:17:22","modified_gmt":"2024-09-30T19:17:22","slug":"moi-quan-he-khach-hang-bao-hiem-cach-xay-dung-gia-tri-niem-tin-va-long-trung-thanh","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/vi\/insights\/moi-quan-he-khach-hang-bao-hiem-cach-xay-dung-gia-tri-niem-tin-va-long-trung-thanh\/","title":{"rendered":"M\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m: C\u00e1ch x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb, ni\u1ec1m tin v\u00e0 l\u00f2ng trung th\u00e0nh"},"content":{"rendered":"\n

Mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 giao ti\u1ebfp \u0111i\u1ec7n t\u1eed \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m mong \u0111\u1ee3i mua b\u1ea3o hi\u1ec3m, t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c r\u1ee7i ro c\u00f3 th\u1ec3 ph\u00f2ng ng\u1eeba v\u00e0 giao ti\u1ebfp v\u1edbi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd.\nTuy nhi\u00ean, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111\u00e3 ch\u1eadm ch\u1ea1p trong vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh c\u00e1c k\u00eanh v\u00e0 n\u1ed9i dung c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng k\u1ef3 v\u1ecdng n\u00e0y. <\/p>\n\n

Kh\u00e1ch h\u00e0ng c\u1ea7n th\u00f4ng tin v\u1ec1 c\u00e1ch b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd ho\u1ea1t \u0111\u1ed9ng.\nH\u1ecd c\u1ea7n hi\u1ec3u l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e1t hi\u1ec7n r\u1ee7i ro v\u00e0 ng\u0103n ng\u1eeba t\u1ed5n th\u1ea5t.\nV\u00e0 h\u1ecd mu\u1ed1n c\u00f3 m\u1ed9t m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n h\u00f3a, \u0111\u00e1ng tin c\u1eady h\u01a1n v\u1edbi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd. <\/p>\n\n

S\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y t\u1ea1o c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m: S\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng hi\u1ec7n c\u00f3 \u0111\u1ec3 gi\u00e1o d\u1ee5c, c\u0169ng nh\u01b0 b\u00e1n h\u00e0ng.<\/p>\n\n

Kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m hi\u1ec7n nay c\u1ea7n bi\u1ebft g\u00ec?<\/h2>\n\n

Cho d\u00f9 h\u1ecd \u0111ang tham gia tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m hay th\u00f4ng qua m\u1ed9t \u0111\u1ea1i l\u00fd, kh\u00e1ch h\u00e0ng ng\u00e0y nay mu\u1ed1n gi\u00e1 tr\u1ecb, s\u1ef1 chu \u0111\u00e1o, d\u1ecbch v\u1ee5 nhanh ch\u00f3ng v\u00e0 c\u1ea3m gi\u00e1c an to\u00e0n gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u1ef1 tin, Kelsey Rosauer<\/a>, chuy\u00ean gia ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i AgencyBloc cho bi\u1ebft.<\/p>\n\n

Kh\u00e1ch h\u00e0ng c\u0169ng c\u1ea7n th\u00f4ng tin gi\u00fap h\u1ecd hi\u1ec3u ch\u00ednh s\u00e1ch c\u1ee7a h\u1ecd, nh\u1eefng r\u1ee7i ro c\u00f3 th\u1ec3 x\u1ea3y ra m\u00e0 h\u1ecd c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i v\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0o c\u00f3 s\u1eb5n \u0111\u1ec3 qu\u1ea3n l\u00fd nh\u1eefng r\u1ee7i ro \u0111\u00f3.\nC\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng nhu c\u1ea7u th\u00f4ng tin n\u00e0y \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb, t\u1eeb \u0111\u00f3 c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. <\/p>\n\n

C\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 c\u1ed5ng c\u1ed9ng t\u00e1c c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m chia s\u1ebb th\u00f4ng tin quan tr\u1ecdng v\u1edbi kh\u00e1ch h\u00e0ng, nh\u01b0 c\u00e1c \u0111i\u1ec1u kho\u1ea3n ch\u00ednh s\u00e1ch c\u1ee5 th\u1ec3, gi\u1ea3i th\u00edch v\u1ec1 c\u00e1ch b\u1ea3o hi\u1ec3m chi tr\u1ea3 t\u1ed5n th\u1ea5t v\u00e0 r\u1ee7i ro n\u00e0o \u0111\u01b0\u1ee3c b\u1ea3o hi\u1ec3m, Howard Schulman<\/a> t\u1ea1i Lightico n\u00f3i.\nKhi c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi c\u00e1c t\u00f9y ch\u1ecdn nh\u01b0 ch\u1eef k\u00fd \u0111i\u1ec7n t\u1eed v\u00e0 t\u00e0i li\u1ec7u, ngay c\u1ea3 nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ea7n tr\u1ee3 gi\u00fap th\u00eam \u0111\u1ec3 hi\u1ec3u ch\u00ednh s\u00e1ch c\u1ee7a h\u1ecd c\u0169ng c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh th\u1ee7 t\u1ee5c gi\u1ea5y t\u1edd v\u00e0 ch\u1ed1t giao d\u1ecbch m\u00e0 kh\u00f4ng ph\u1ea3i d\u00e0nh th\u00eam th\u1eddi gian. <\/p>\n\n

T\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 c\u0169ng cho ph\u00e9p c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m ph\u00e1 v\u1ee1 c\u00e1c silo th\u00f4ng tin c\u00f3 th\u1ec3 tr\u00ec ho\u00e3n giao ti\u1ebfp v\u00e0 l\u00e0m kh\u00e1ch h\u00e0ng th\u1ea5t v\u1ecdng.<\/p>\n\n

“V\u1ea5n \u0111\u1ec1 kh\u00f4ng ph\u1ea3i l\u00e0 h\u1ec7 [information] sinh th\u00e1i ph\u1ee9c t\u1ea1p, m\u00e0 l\u00e0 c\u00e1c b\u00ean li\u00ean quan b\u1ecb ng\u1eaft k\u1ebft n\u1ed1i v\u1edbi nhau.\nKh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan n\u00e0y giao ti\u1ebfp v\u1edbi nhau v\u00e0 k\u1ebft qu\u1ea3 l\u00e0 kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi ch\u00ednh x\u00e1c ho\u1eb7c k\u1ecbp th\u1eddi v\u1ec1 y\u00eau c\u1ea7u c\u1ee7a h\u1ecd trong qu\u00e1 tr\u00ecnh n\u00e0y, ” Andi Dominguez<\/a> t\u1ea1i Quadient n\u00f3i. <\/p>\n\n

Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1edf n\u00ean th\u1ea5t v\u1ecdng, kh\u00f3 ch\u1ecbu ho\u1eb7c th\u1ea5t v\u1ecdng v\u00ec h\u1ecd th\u1ea5y m\u00ecnh trong b\u00f3ng t\u1ed1i.\nMay m\u1eafn thay, mong mu\u1ed1n c\u00e1 nh\u00e2n h\u00f3a l\u1edbn h\u01a1n khi\u1ebfn nhi\u1ec1u kh\u00e1ch h\u00e0ng d\u1ec5 ti\u1ebfp thu n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi ho\u00e0n c\u1ea3nh c\u1ee7a h\u1ecd – v\u00ed d\u1ee5: h\u01b0\u1edbng d\u1eabn v\u1ec1 b\u1ea3o hi\u1ec3m ch\u1ee7 nh\u00e0 b\u1ea5t c\u1ee9 khi n\u00e0o h\u1ecd s\u1eafp \u0111\u00f3ng nh\u00e0. <\/p>\n\n

Nh\u01b0ng kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m kh\u00f4ng ch\u1ec9 mu\u1ed1n bi\u1ebft th\u00eam th\u00f4ng tin, l\u1eddi khuy\u00ean ho\u1eb7c gi\u00e1o d\u1ee5c t\u1eeb c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd.\nH\u1ecd c\u0169ng mu\u1ed1n th\u00f4ng tin n\u00e0y \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t theo m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3. <\/p>\n\n

“Ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ea3o hi\u1ec3m mu\u1ed1n th\u00f4ng tin li\u00ean l\u1ea1c th\u01b0\u1eddng xuy\u00ean h\u01a1n, r\u00f5 r\u00e0ng h\u01a1n v\u00e0 c\u00e1 nh\u00e2n h\u00f3a h\u01a1n t\u1eeb c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd, c\u0169ng nh\u01b0 minh b\u1ea1ch h\u01a1n v\u1ec1 t\u1ef7 l\u1ec7 v\u00e0 ph\u00ed”, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u Bernhard J. Klein Wassink, Kaenan Hertz v\u00e0 Melanie Henderson<\/a> c\u1ee7a EY vi\u1ebft.\n\u0110\u01a1n gi\u1ea3n h\u00f3a giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin h\u1ecd c\u1ea7n theo c\u00e1ch h\u1ecd mu\u1ed1n, c\u1ea3i thi\u1ec7n c\u00e1c m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng \u0111\u00f3. <\/p>\n\n

\"\"<\/figure>\n\n

C\u00e1ch kh\u00e1ch h\u00e0ng ng\u00e0y nay t\u01b0\u01a1ng t\u00e1c v\u1edbi ti\u1ebfp th\u1ecb b\u1ea3o hi\u1ec3m<\/h2>\n\n

Kh\u00e1ch h\u00e0ng tham gia b\u1ea3o hi\u1ec3m c\u00f3 l\u1ebd ho\u00e0i nghi h\u01a1n so v\u1edbi nh\u1eefng n\u0103m tr\u01b0\u1edbc.\n“H\u1ecd \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c t\u1eeb kinh nghi\u1ec7m r\u1eb1ng nhi\u1ec1u ‘gi\u1ea3i ph\u00e1p’ th\u01b0\u1eddng qu\u00e1 \u0111\u01a1n gi\u1ea3n, b\u1ecf l\u1ee1 d\u1ea5u \u1ea5n, ho\u1eb7c \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh k\u00e9m v\u00e0 kh\u00f4ng th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c l\u1eddi h\u1ee9a c\u1ee7a h\u1ecd”, John Graham<\/a>, ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a GrahamComm n\u00f3i. <\/p>\n\n

Kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m ng\u00e0y c\u00e0ng mua s\u1eafm b\u1ea3o hi\u1ec3m tr\u1ef1c tuy\u1ebfn.\nNhu c\u1ea7u v\u1ec1 giao ti\u1ebfp minh b\u1ea1ch, c\u00e1 nh\u00e2n h\u00f3a h\u01a1n \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 gia t\u0103ng c\u1ee7a mua s\u1eafm b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn.\nN\u1ebfu ch\u00fang ta c\u00f3 th\u1ec3 mua gi\u00e0y ho\u1eb7c pizza ch\u1ec9 b\u1eb1ng m\u1ed9t n\u00fat b\u1ea5m, kh\u00e1ch h\u00e0ng l\u00fd do, t\u1ea1i sao kh\u00f4ng b\u1ea3o hi\u1ec3m? <\/p>\n\n

C\u00e1ch ti\u1ebfp c\u1eadn k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a m\u1ed9t c\u00f4ng ty b\u1ea3o hi\u1ec3m r\u1ea5t quan tr\u1ecdng.\n“C\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ea7n t\u1eadp trung v\u00e0o s\u1ef1 c\u00e2n b\u1eb1ng tinh t\u1ebf c\u1ee7a vi\u1ec7c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m mua s\u1eafm d\u1ec5 d\u00e0ng trong khi cung c\u1ea5p s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 chuy\u00ean nghi\u1ec7p”, Greg Hoeg<\/a>, ph\u00f3 ch\u1ee7 t\u1ecbch ho\u1ea1t \u0111\u1ed9ng b\u1ea3o hi\u1ec3m Hoa K\u1ef3 t\u1ea1i J.D. Power cho bi\u1ebft. <\/p>\n\n

M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a J.D. Power cho th\u1ea5y 74% ng\u01b0\u1eddi mua s\u1eafm l\u00ean m\u1ea1ng \u0111\u1ec3 nghi\u00ean c\u1ee9u b\u1ea3o hi\u1ec3m v\u00e0 thu th\u1eadp b\u00e1o gi\u00e1.\nTuy nhi\u00ean, d\u1eef li\u1ec7u hi\u1ec7n t\u1ea1i cho th\u1ea5y ch\u1ec9 c\u00f3 kho\u1ea3ng 25% s\u1ed1 ng\u01b0\u1eddi theo \u0111u\u1ed5i vi\u1ec7c mua h\u00e0ng, Hoeg n\u00f3i. <\/p>\n\n

Kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m kh\u00f4ng mu\u1ed1n mua tr\u1ef1c tuy\u1ebfn.\n\u0110\u00f3 l\u00e0 c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng cung c\u1ea5p c\u01a1 h\u1ed9i \u0111\u1ec3 k\u1ebft th\u00fac giao d\u1ecbch k\u1ef9 thu\u1eadt s\u1ed1. <\/p>\n\n

V\u00ed d\u1ee5, Allstate \u0111\u00e3 c\u1ed1 g\u1eafng \u0111\u1ed5i m\u1edbi c\u00e1c y\u00eau c\u1ea7u b\u1ea3o hi\u1ec3m \u00f4 t\u00f4 b\u1eb1ng c\u00e1ch t\u1ea1o ra c\u00e1c trung t\u00e2m y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng l\u00e1i xe, cung c\u1ea5p c\u00e1c cu\u1ed9c h\u1eb9n k\u00e9o d\u00e0i 30 ph\u00fat \u0111\u1ec3 th\u1ea9m \u0111\u1ecbnh v\u00e0 y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng.\nTuy nhi\u00ean, kh\u00e1ch h\u00e0ng v\u1eabn th\u1ea5y quy tr\u00ecnh r\u01b0\u1eddm r\u00e0.\nKhi Allstate chuy\u1ec3n sang \u1ee9ng d\u1ee5ng th\u1ea9m \u0111\u1ecbnh di \u0111\u1ed9ng, c\u00f4ng ty \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i t\u1ed1t h\u01a1n t\u1eeb kh\u00e1ch h\u00e0ng, Blake Morgan<\/a> t\u1ea1i Forbes vi\u1ebft. <\/p>\n\n

“Thay v\u00ec ch\u1ec9 t\u1ea1o ra th\u1ee9 g\u00ec \u0111\u00f3 m\u00e0 h\u1ecd ngh\u0129 s\u1ebd hi\u1ec7u qu\u1ea3, Allstate \u0111\u00e3 l\u1eafng nghe kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u00ecm ra gi\u1ea3i ph\u00e1p t\u1ed1t h\u01a1n”, Morgan n\u00f3i.\nKh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c l\u1eafng nghe c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng duy tr\u00ec l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd v\u1edbi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi k\u1ebft n\u1ed1i tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n. <\/p>\n\n

Kh\u00e1ch h\u00e0ng ng\u00e0y nay kh\u00f4ng ch\u1ec9 mu\u1ed1n t\u00ecm hi\u1ec3u ho\u1eb7c mua b\u1ea3o hi\u1ec3m tr\u1ef1c tuy\u1ebfn.\nH\u1ecd c\u0169ng mu\u1ed1n c\u00f3 m\u1ed9t lo\u1ea1i tr\u1ea3i nghi\u1ec7m h\u1ecdc t\u1eadp v\u00e0 mua h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee5 th\u1ec3. <\/p>\n\n

Gamification s\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf tr\u00f2 ch\u01a1i \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng trong m\u00f4i tr\u01b0\u1eddng phi tr\u00f2 ch\u01a1i nh\u01b0 b\u1ea3o hi\u1ec3m, Vikram Singh<\/a>, m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u1ef1c h\u00e0nh v\u1ec1 b\u1ea3o hi\u1ec3m t\u1ea1i NIIT Technologies cho bi\u1ebft.\nGamification gi\u00fap c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m thu h\u00fat v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, thu th\u1eadp th\u00f4ng tin, \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7. <\/p>\n\n

Gamification l\u00e0 m\u1ed9t ph\u1ea7n r\u1ea5t l\u1edbn trong tr\u1ea3i nghi\u1ec7m mua s\u1eafm b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn, h\u1ee3p l\u00fd h\u00f3a m\u1ecdi th\u1ee9 t\u1eeb mua qu\u1ea7n \u00e1o \u0111\u1ebfn \u0111\u1eb7t h\u00e0ng th\u1ee9c \u0103n nhanh.\nVi\u1ec7c t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng m\u01b0\u1ee3t m\u00e0, h\u1ea5p d\u1eabn \u0111\u00e3 tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n cho nhi\u1ec1u kh\u00e1ch h\u00e0ng.\nKhi vi\u1ec7c mua b\u1ea3o hi\u1ec3m kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi k\u1ef3 v\u1ecdng n\u00e0y, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1edf n\u00ean th\u1ea5t v\u1ecdng. <\/p>\n\n

“V\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u0103n b\u1ea3n trong k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 kh\u1ea3 n\u0103ng ch\u1ecbu \u0111\u1ef1ng th\u1ea5p \u0111\u1ed1i v\u1edbi c\u00e1c quy tr\u00ecnh k\u00e9o d\u00e0i, k\u00e9o d\u00e0i, \u0111i\u1ec1u tr\u1edf th\u00e0nh b\u01b0\u1edbc ngo\u1eb7t cho m\u1ed9t doanh nghi\u1ec7p b\u1ea3o hi\u1ec3m l\u00e0 tr\u1ea3i nghi\u1ec7m m\u00e0 n\u00f3 lu\u00f4n mang l\u1ea1i”, Singh n\u00f3i.<\/p>\n\n

\"\"<\/figure>\n\n

L\u1eddi khuy\u00ean giao ti\u1ebfp cho c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m<\/h2>\n\n

Kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m ng\u00e0y nay \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u01a1n gi\u1ea3n, linh ho\u1ea1t v\u00e0 \u0111\u00e1ng tin c\u1eady t\u1eeb c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m, Lukas Urech v\u00e0 Marco Balzarini<\/a> t\u1ea1i Zuhlke Engineering Ltd cho bi\u1ebft.<\/p>\n\n

Hai y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean t\u1eadp trung v\u00e0o qu\u00e1 tr\u00ecnh c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t ch\u00ednh s\u00e1ch.\nKh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m mu\u1ed1n c\u00f3 th\u1ec3 xem gi\u00e1 ngay l\u1eadp t\u1ee9c v\u00e0 h\u1ecd mu\u1ed1n c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c ch\u00ednh s\u00e1ch nhanh ch\u00f3ng, Urech v\u00e0 Balzarini n\u00f3i.\nKh\u00e1ch h\u00e0ng c\u0169ng mong mu\u1ed1n c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i ch\u00ednh s\u00e1ch v\u00e0 c\u00f4ng ty b\u1ea3o hi\u1ec3m m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng, n\u1ebfu c\u00f3 nhu c\u1ea7u. <\/p>\n\n

S\u1ef1 \u0111\u00e1ng tin c\u1eady cung c\u1ea5p m\u1ed9t c\u01a1 s\u1edf cho c\u00e1c m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng.\nKh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m th\u01b0\u1eddng kh\u00f4ng li\u00ean h\u1ec7 v\u1edbi c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd tr\u1eeb khi c\u00f3 s\u1ef1 c\u1ed1 x\u1ea3y ra v\u00e0 trong c\u00e1c t\u00ecnh hu\u1ed1ng c\u0103ng th\u1eb3ng cao, kh\u00e1ch h\u00e0ng mu\u1ed1n c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd \u0111\u00e1ng tin c\u1eady.\n“C\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m ch\u1ec9 gi\u1eef kh\u00e1ch h\u00e0ng n\u1ebfu c\u00f3 ni\u1ec1m tin v\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y th\u01b0\u1eddng xuy\u00ean v\u00e0 l\u00e2u d\u00e0i”, Urech v\u00e0 Balzarini n\u00f3i. <\/p>\n\n

Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, ni\u1ec1m tin \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u01a1n gi\u1ea3n b\u1eb1ng c\u00e1ch l\u1eafng nghe v\u00e0 tr\u1ea3 l\u1eddi m\u1ed9t c\u00e1ch chu \u0111\u00e1o.\n“Kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 t\u00ecnh h\u00ecnh c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd khi h\u1ecd t\u1ed5 ch\u1ee9c m\u1ed9t s\u1ef1 ki\u1ec7n v\u00e0 h\u1ecd \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng ng\u01b0\u1eddi gi\u00fap h\u1ecd \u0111\u1ed1i ph\u00f3 v\u1edbi n\u00f3”, Lynn Kesterson Townes<\/a> t\u1ea1i IBM n\u00f3i. <\/p>\n\n

Nhi\u1ec1u kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m chuy\u1ec3n \u0111\u1ed5i c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00ec h\u1ecd kh\u00f4ng c\u00f3 c\u01a1 h\u1ed9i x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh.\nC\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd \u0111\u00e3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i do kh\u00f4ng li\u00ean l\u1ea1c v\u1edbi h\u1ecd. <\/p>\n\n

H\u01a1n 90% c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m tr\u00ean to\u00e0n th\u1ebf gi\u1edbi kh\u00f4ng li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd th\u1eadm ch\u00ed m\u1ed7i n\u0103m m\u1ed9t l\u1ea7n, khi\u1ebfn 20 \u0111\u1ebfn 40% kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd kh\u00f4ng c\u00f3 m\u1ed9t l\u1eddi n\u00e0o t\u1eeb c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd, Oliver Borner<\/a> t\u1ea1i SAS n\u00f3i.<\/p>\n\n

“V\u1edbi s\u1ef1 t\u01b0\u01a1ng t\u00e1c h\u1ea1n ch\u1ebf, \u0111i\u1ec1u b\u1eaft bu\u1ed9c l\u00e0 c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m ph\u1ea3i cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng m\u1eabu m\u1ef1c \u1edf m\u1ecdi c\u01a1 h\u1ed9i – v\u00e0 \u0111i\u1ec1u t\u1ed1i quan tr\u1ecdng kh\u00f4ng k\u00e9m l\u00e0 nh\u1eefng t\u01b0\u01a1ng t\u00e1c \u0111\u00f3 kh\u00f4ng t\u1eadp trung v\u00e0o vi\u1ec7c b\u00e1n h\u00e0ng”, Borner n\u00f3i.\nThay v\u00e0o \u0111\u00f3, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m n\u00ean c\u1ed1 g\u1eafng tr\u1edf th\u00e0nh c\u1ed1 v\u1ea5n \u0111\u00e1ng tin c\u1eady c\u1ee7a kh\u00e1ch h\u00e0ng”. <\/p>\n\n

Gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng t\u1ea1o c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m giao ti\u1ebfp th\u01b0\u1eddng xuy\u00ean m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 ki\u1ec7n b\u00e1n ho\u1eb7c m\u1ea5t m\u00e1t l\u00e0m m\u1ea5t \u1ed5n \u0111\u1ecbnh m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng.<\/p>\n\n

\u0110\u1ecbnh v\u1ecb c\u00f4ng ty c\u1ee7a b\u1ea1n l\u00e0 ngu\u1ed3n th\u00f4ng tin v\u00e0 l\u1eddi khuy\u00ean gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng.\nN\u00f3 t\u1ea1o ra m\u1ed9t c\u1ea3m gi\u00e1c \u0111\u00e1ng tin c\u1eady m\u00e0 kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m s\u1ebd t\u00ecm \u0111\u1ebfn trong th\u1eddi gian c\u0103ng th\u1eb3ng ho\u1eb7c thi\u00ean tai. <\/p>\n\n

H\u00ecnh \u1ea3nh b\u1edfi: rawpixel.com<\/a>, Ehimetalor Unuabona<\/a>, Amel Majanovic<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 giao ti\u1ebfp \u0111i\u1ec7n t\u1eed \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m mong \u0111\u1ee3i mua b\u1ea3o hi\u1ec3m, t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c r\u1ee7i ro c\u00f3 th\u1ec3 ph\u00f2ng ng\u1eeba v\u00e0 giao ti\u1ebfp v\u1edbi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd. Tuy nhi\u00ean, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111\u00e3 ch\u1eadm ch\u1ea1p trong vi\u1ec7c […]<\/p>\n","protected":false},"featured_media":6483,"template":"","insight-category":[],"class_list":["post-21069","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/21069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media\/6483"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=21069"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=21069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}