{"id":20969,"date":"2024-09-30T14:15:23","date_gmt":"2024-09-30T19:15:23","guid":{"rendered":"https:\/\/bolttech.io\/insights\/minh-bach-trong-bao-hiem-cach-cac-hang-van-chuyen-pc-don-gian-hoa-ban-in-dep-de-cai-thien-moi-quan-he-khach-hang\/"},"modified":"2024-09-30T14:15:26","modified_gmt":"2024-09-30T19:15:26","slug":"minh-bach-trong-bao-hiem-cach-cac-hang-van-chuyen-pc-don-gian-hoa-ban-in-dep-de-cai-thien-moi-quan-he-khach-hang","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/vi\/insights\/minh-bach-trong-bao-hiem-cach-cac-hang-van-chuyen-pc-don-gian-hoa-ban-in-dep-de-cai-thien-moi-quan-he-khach-hang\/","title":{"rendered":"Minh b\u1ea1ch trong b\u1ea3o hi\u1ec3m: C\u00e1ch c\u00e1c h\u00e3ng v\u1eadn chuy\u1ec3n P&C \u0111\u01a1n gi\u1ea3n h\u00f3a b\u1ea3n in \u0111\u1eb9p \u0111\u1ec3 c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng"},"content":{"rendered":"\n

B\u1ea3o hi\u1ec3m \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ea1nh qua nhi\u1ec1u th\u1ebf k\u1ef7 b\u1eb1ng c\u00e1ch cung c\u1ea5p m\u1ed9t s\u1ef1 s\u1eafp x\u1ebfp \u0111\u01a1n gi\u1ea3n.\nC\u00e1c ch\u1ee7 h\u1ee3p \u0111\u1ed3ng tr\u1ea3 ph\u00ed b\u1ea3o hi\u1ec3m \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y l\u1eddi h\u1ee9a c\u1ee7a c\u00f4ng ty b\u1ea3o hi\u1ec3m s\u1ebd b\u1ed3i th\u01b0\u1eddng cho h\u1ecd n\u1ebfu m\u1ed9t lo\u1ea1i t\u1ed5n th\u1ea5t c\u1ee5 th\u1ec3 x\u1ea3y ra. <\/p>\n\n

Khi s\u1ef1 s\u1eafp x\u1ebfp t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 hi\u1ec3u, t\u1ea1i sao r\u1ea5t nhi\u1ec1u c\u00e1 nh\u00e2n ti\u1ebfp c\u1eadn b\u1ea3o hi\u1ec3m v\u1edbi s\u1ef1 ho\u00e0i nghi ho\u1eb7c ho\u00e0n to\u00e0n kh\u00f4ng tin t\u01b0\u1edfng?\nKhi b\u1ea3o hi\u1ec3m mang l\u1ea1i s\u1ef1 an t\u00e2m khi \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng b\u1ea5t \u1ed5n kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t, t\u1ea1i sao nhi\u1ec1u ng\u01b0\u1eddi tr\u00e1nh li\u00ean h\u1ec7 v\u1edbi c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd ho\u1eb7c tr\u00e1nh mua b\u1ea3o hi\u1ec3m ho\u00e0n to\u00e0n? <\/p>\n\n

Ni\u1ec1m tin v\u1eabn l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 l\u1edbn, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi c\u00e1c ch\u00ednh s\u00e1ch tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n.\nC\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin \u2013 v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u2013 b\u1eb1ng c\u00e1ch l\u00e0m cho c\u00e1c ch\u00ednh s\u00e1ch minh b\u1ea1ch h\u01a1n. <\/p>\n\n

Kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd \u0111\u1ebfn m\u1ee9c n\u00e0o?<\/h2>\n\n

Ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m l\u00e0 m\u1ed9t nghi\u00ean c\u1ee9u v\u1ec1 s\u1ef1 m\u00e2u thu\u1eabn.\nTheo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a YouGov, ch\u01b0a \u0111\u1ebfn m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi d\u01b0\u1edbi 55 tu\u1ed5i b\u00e0y t\u1ecf s\u1ef1 tin t\u01b0\u1edfng v\u00e0o c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m, nh\u00e0 b\u00e1o d\u1eef li\u1ec7u Paul Hiebert<\/a> cho bi\u1ebft. <\/p>\n\n

Trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi t\u1eeb 18 \u0111\u1ebfn 34 tu\u1ed5i, c\u00e1c con s\u1ed1 \u0111\u01b0\u1ee3c nghi\u00eang v\u1ec1 ph\u00eda kh\u00f4ng tin t\u01b0\u1edfng (v\u1edbi 42% kh\u00f4ng tin t\u01b0\u1edfng so v\u1edbi 41%), trong khi \u1edf nh\u00f3m tu\u1ed5i 35 \u0111\u1ebfn 54, ni\u1ec1m tin v\u01b0\u1ee3t xa s\u1ef1 ng\u1edd v\u1ef1c m\u1ed9t \u0111i\u1ec3m ph\u1ea7n tr\u0103m (45% \u0111\u1ebfn 44%).\nCh\u1ec9 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi tr\u00ean 55 tu\u1ed5i m\u1edbi c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng h\u01a1n l\u00e0 kh\u00f4ng tin t\u01b0\u1edfng v\u00e0o c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd. <\/p>\n\n

Ni\u1ec1m tin c\u1ea7n giao ti\u1ebfp r\u00f5 r\u00e0ng \u0111\u1ec3 t\u1ed3n t\u1ea1i<\/h3>\n\n

Tuy nhi\u00ean, m\u1ecdi nh\u00f3m tu\u1ed5i \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t \u0111\u1ec1u \u0111\u1ed3ng \u00fd m\u1ed9t c\u00e1ch vang d\u1ed9i v\u1ec1 m\u1ed9t \u0111i\u1ec3m: C\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef kh\u00f3 hi\u1ec3u ho\u1eb7c kh\u00f3 hi\u1ec3u.\nNh\u00ecn chung, 72% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi trong cu\u1ed9c kh\u1ea3o s\u00e1t YouGov \u0111\u1ed3ng \u00fd v\u1edbi tuy\u00ean b\u1ed1 n\u00e0y, Hiebert vi\u1ebft. <\/p>\n\n

S\u1ef1 ph\u1ee9c t\u1ea1p c\u1ee7a c\u00e1c h\u1ee3p \u0111\u1ed3ng b\u1ea3o hi\u1ec3m l\u00e0 m\u1ed9t tri\u1ec7u ch\u1ee9ng c\u1ee7a v\u1ea5n \u0111\u1ec1 ni\u1ec1m tin v\u00e0o b\u1ea3o hi\u1ec3m, nh\u00e0 kinh t\u1ebf h\u1ecdc h\u00e0nh vi Dan Ariey, Ti\u1ebfn s\u0129<\/a> cho bi\u1ebft. \u0110\u1ec3 gi\u1ea3m c\u01a1 h\u1ed9i kh\u00e1ch h\u00e0ng s\u1ebd t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a h\u1ecd, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m t\u1ea3i c\u00e1c ch\u00ednh s\u00e1ch c\u1ee7a h\u1ecd v\u1edbi b\u1ea3n in \u0111\u1eb9p nh\u1eb1m gi\u1ea3i quy\u1ebft c\u00e0ng nhi\u1ec1u t\u00ecnh hu\u1ed1ng ti\u1ec1m \u1ea9n c\u00e0ng t\u1ed1t.\nKh\u00e1ch h\u00e0ng th\u1ea5y b\u1ea3n in \u0111\u1eb9p n\u00e0y qu\u00e1 s\u1ee9c v\u00e0 k\u1ebft lu\u1eadn r\u1eb1ng c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111ang c\u1ed1 g\u1eafng che gi\u1ea5u \u0111i\u1ec1u g\u00ec \u0111\u00f3, v\u00ec v\u1eady h\u1ecd b\u1eaft \u0111\u1ea7u ngh\u0129 c\u00e1ch \u0111\u1ec3 y\u00eau c\u1ea7u th\u00eam ti\u1ec1n. <\/p>\n\n

Chu k\u1ef3 m\u1ea5t l\u00f2ng tin tr\u1edf n\u00ean t\u1ef1 k\u00e9o d\u00e0i.\nHo\u1eb7c, nh\u01b0 m\u1ed9t b\u00e1o c\u00e1o c\u1ee7a Willis Towers Watson<\/a> \u0111\u00e3 n\u00f3i, “s\u1ef1 ng\u1edd v\u1ef1c t\u1ea1o ra h\u00e0nh vi sai tr\u00e1i th\u00fac \u0111\u1ea9y s\u1ef1 ng\u1edd v\u1ef1c nhi\u1ec1u h\u01a1n.” <\/p>\n\n

T\u1ea1i sao khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1ecdc b\u1ea3n in \u0111\u1eb9p l\u00e0 kh\u00f4ng \u0111\u1ee7<\/h3>\n\n

M\u1ed9t s\u1ed1 c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111\u00e3 c\u1ed1 g\u1eafng v\u01b0\u1ee3t qua n\u1ed7i s\u1ee3 h\u00e3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 b\u1ea3n in \u0111\u1eb9p b\u1eb1ng c\u00e1ch th\u01b0\u1edfng cho h\u1ecd v\u00ec \u0111\u00e3 \u0111\u1ecdc n\u00f3.\nV\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty b\u1ea3o hi\u1ec3m du l\u1ecbch c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Florida \u0111\u00e3 ch\u00e8n gi\u1ea3i th\u01b0\u1edfng cu\u1ed9c thi tr\u1ecb gi\u00e1 10.000 \u0111\u00f4 la v\u00e0o b\u1ea3n in \u0111\u1eb9p c\u1ee7a m\u00ecnh; 73 ch\u00ednh s\u00e1ch \u0111\u00e3 \u0111\u01b0\u1ee3c ban h\u00e0nh tr\u01b0\u1edbc khi m\u1ed9t kh\u00e1ch h\u00e0ng cu\u1ed1i c\u00f9ng \u0111\u1ecdc to\u00e0n b\u1ed9 ch\u00ednh s\u00e1ch v\u00e0 nh\u1eadn gi\u1ea3i th\u01b0\u1edfng, b\u00e1o c\u00e1o Josh Hafner<\/a> t\u1ea1i USA Today. <\/p>\n\n

Gi\u1ea3i th\u01b0\u1edfng \u1ea9n c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch \u0111\u1ecdc b\u1ea3n in \u0111\u1eb9p, nh\u01b0ng ch\u00fang kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i x\u00e2y d\u1ef1ng l\u00f2ng tin.\nTrong h\u1ea7u h\u1ebft c\u00e1c t\u00ecnh hu\u1ed1ng, kh\u00f4ng ch\u1ec9 kh\u00e1ch h\u00e0ng kh\u00f4ng \u0111\u1ecdc ch\u00ednh s\u00e1ch c\u1ee7a h\u1ecd, m\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m, nh\u00e0 m\u00f4i gi\u1edbi v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c c\u0169ng kh\u00f4ng \u0111\u1ecdc ch\u00fang, William C. Wilson, Jr.<\/a>, ph\u00f3 ch\u1ee7 t\u1ecbch \u0111\u00e3 ngh\u1ec9 h\u01b0u t\u1ea1i \u0110\u1ea1i l\u00fd & M\u00f4i gi\u1edbi B\u1ea3o hi\u1ec3m \u0110\u1ed9c l\u1eadp Hoa K\u1ef3 cho bi\u1ebft. <\/p>\n\n

Khi c\u00e1c trang in \u0111\u1eb9p kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ecdc, c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u1ea1o \u0111\u1ee9c c\u0169ng nh\u01b0 th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 ph\u00e1t sinh, theo nh\u00e0 nghi\u00ean c\u1ee9u Oyvind Kvalnes<\/a> tr\u00ean T\u1ea1p ch\u00ed \u0110\u1ea1o \u0111\u1ee9c Kinh doanh.\n\u0110\u1ec3 duy tr\u00ec l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 tr\u00e1nh v\u0169ng l\u1ea7y ph\u00e1p l\u00fd ho\u1eb7c \u0111\u1ea1o \u0111\u1ee9c, c\u1ea7n c\u00f3 s\u1ef1 r\u00f5 r\u00e0ng v\u00e0 minh b\u1ea1ch h\u01a1n trong c\u00e1c ch\u00ednh s\u00e1ch b\u1ea3o hi\u1ec3m. <\/p>\n\n

\"\"<\/figure>\n\n

Tr\u01b0\u1eddng h\u1ee3p kinh doanh \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u00ednh minh b\u1ea1ch trong b\u1ea3o hi\u1ec3m<\/h2>\n\n

Chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 c\u0169ng \u0111\u00e3 thay \u0111\u1ed5i k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 t\u00ednh minh b\u1ea1ch th\u00f4ng tin.\nKh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m \u0111\u00e3 quen v\u1edbi vi\u1ec7c \u0111\u1ecdc c\u00e1c \u0111\u00e1nh gi\u00e1 v\u00e0 tra c\u1ee9u th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng ty tr\u01b0\u1edbc khi h\u1ecd mua h\u00e0ng. <\/p>\n\n

Kh\u00e1ch h\u00e0ng c\u0169ng th\u01b0\u1edfng cho s\u1ef1 minh b\u1ea1ch trong c\u00e1c c\u00f4ng ty h\u1ecd mua.\nTrong m\u1ed9t nghi\u00ean c\u1ee9u, 74% kh\u00e1ch h\u00e0ng cho bi\u1ebft h\u1ecd s\u1ebd chuy\u1ec3n sang c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p t\u00ednh minh b\u1ea1ch cao h\u01a1n, trong khi 80% cho bi\u1ebft h\u1ecd s\u1ebd trung th\u00e0nh h\u01a1n v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u minh b\u1ea1ch.\nG\u1ea7n 50% s\u1ebd tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 minh b\u1ea1ch, Sean Harper<\/a>, \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u00f4ng ty kh\u1edfi nghi\u1ec7p insurtech v\u00e0 h\u00e3ng b\u1ea3o hi\u1ec3m \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p Kin Insurance cho bi\u1ebft. <\/p>\n\n

T\u00ednh minh b\u1ea1ch hai chi\u1ec1u c\u0169ng xu\u1ea5t hi\u1ec7n \u0111\u1ec3 t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, \u00edt nh\u1ea5t l\u00e0 trong m\u1ed9t s\u1ed1 ng\u00e0nh.\nV\u00ed d\u1ee5, m\u1ed9t nghi\u00ean c\u1ee9u tr\u00ean Harvard Business Review cho th\u1ea5y khi \u0111\u1ea7u b\u1ebfp v\u00e0 th\u1ef1c kh\u00e1ch trong nh\u00e0 h\u00e0ng c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y nhau, t\u1ed1c \u0111\u1ed9 ph\u1ee5c v\u1ee5 c\u1ee7a \u0111\u1ea7u b\u1ebfp t\u0103ng 13,2% v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a th\u1ef1c kh\u00e1ch t\u0103ng 17,3%.\n“T\u00ednh minh b\u1ea1ch gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e0 cung c\u1ea5p d\u01b0\u1eddng nh\u01b0 th\u1ef1c s\u1ef1 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5”, tr\u1ee3 l\u00fd gi\u00e1o s\u01b0 Ryan W. Buell c\u1ee7a Tr\u01b0\u1eddng Kinh doanh Harvard,<\/a> m\u1ed9t trong nh\u1eefng t\u00e1c gi\u1ea3 c\u1ee7a nghi\u00ean c\u1ee9u l\u01b0u \u00fd. <\/p>\n\n

Khi c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u00f4ng ngh\u1ec7 b\u1ea3o hi\u1ec3m Waffle h\u1ecfi kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m tr\u1ea3i nghi\u1ec7m b\u1ea3o hi\u1ec3m l\u00fd t\u01b0\u1edfng c\u1ee7a h\u1ecd s\u1ebd nh\u01b0 th\u1ebf n\u00e0o, c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eadp trung v\u00e0o t\u00ednh minh b\u1ea1ch, Quentin Coolen<\/a>, \u0111\u1ed3ng s\u00e1ng l\u1eadp v\u00e0 CEO t\u1ea1i Waffle cho bi\u1ebft.\nC\u1ee5 th\u1ec3, kh\u00e1ch h\u00e0ng mu\u1ed1n c\u00f3 nh\u1eefng ch\u00ednh s\u00e1ch d\u1ec5 hi\u1ec3u.\nH\u1ecd kh\u00f4ng mu\u1ed1n l\u1ed9i qua \u0111\u1ed1ng lo\u1ea1i tr\u1eeb.\nV\u00e0 khi m\u1ed9t y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng x\u1ea3y ra, h\u1ecd mu\u1ed1n c\u00f3 th\u1ec3 n\u00f3i chuy\u1ec7n v\u1edbi c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd b\u1eb1ng ng\u00f4n ng\u1eef m\u00e0 h\u1ecd hi\u1ec3u. <\/p>\n\n

May m\u1eafn thay, c\u00e1c c\u00f4ng c\u1ee5 t\u1ed3n t\u1ea1i \u0111\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng xung quanh giao ti\u1ebfp v\u00e0 minh b\u1ea1ch trong b\u1ea3o hi\u1ec3m.<\/p>\n\n

\"\"<\/figure>\n\n

S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7 \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u00ednh minh b\u1ea1ch<\/h2>\n\n

C\u00e1c c\u00f4ng ngh\u1ec7 ng\u00e0y nay \u0111\u00e3 l\u00e0m t\u0103ng nhu c\u1ea7u minh b\u1ea1ch c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 c\u00e1c doanh nghi\u1ec7p v\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c nhau.\nC\u00e1c c\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u1ef1 \u0111\u00e3 thay \u0111\u1ed5i k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 t\u00ednh minh b\u1ea1ch c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u \u0111\u00f3. <\/p>\n\n

Gi\u1ea3m in \u0111\u1eb9p v\u1edbi vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng tin li\u1ec1n m\u1ea1ch<\/h3>\n\n

Vi\u1ec7c th\u00fac \u0111\u1ea9y c\u00e1c n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u ph\u1ed5 qu\u00e1t \u0111\u1ec3 t\u0103ng t\u00ednh minh b\u1ea1ch trong b\u1ea3o hi\u1ec3m \u0111\u00e3 \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh trong b\u1ea3o hi\u1ec3m y t\u1ebf, n\u01a1i minh b\u1ea1ch gi\u00e1 c\u1ea3 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed1i quan t\u00e2m qu\u1ed1c gia, Robin Gelburd<\/a>, ch\u1ee7 t\u1ecbch c\u1ee7a FAIR Health vi\u1ebft.<\/p>\n\n

“T\u00ednh minh b\u1ea1ch li\u00ean quan \u0111\u1ebfn vi\u1ec7c di chuy\u1ec3n d\u1eef li\u1ec7u t\u1eeb ng\u01b0\u1eddi tr\u1ea3 ti\u1ec1n ho\u1eb7c nh\u00e0 cung c\u1ea5p sang m\u1ed9t n\u1ec1n t\u1ea3ng m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 truy c\u1eadp”, \u00f4ng gi\u1ea3i th\u00edch.\nKhi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 truy c\u1eadp th\u00f4ng tin b\u1ea3o hi\u1ec3m v\u00e0 hi\u1ec3u n\u00f3 m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng, h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng tin t\u01b0\u1edfng v\u00e0o ngu\u1ed3n c\u1ee7a n\u00f3: c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd. <\/p>\n\n

M\u1ed9t s\u1ed1 c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111\u00e3 t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng \u0111\u1ecdc v\u00e0 hi\u1ec3u ch\u00ednh s\u00e1ch c\u1ee7a kh\u00e1ch h\u00e0ng.\nV\u00ed d\u1ee5, Berkshire Hathaway g\u1ea7n \u0111\u00e2y \u0111\u00e3 ph\u00e1t h\u00e0nh m\u1ed9t ch\u00ednh s\u00e1ch kinh doanh nh\u1ecf k\u1ebft h\u1ee3p b\u1ea3o hi\u1ec3m cho b\u1ed3i th\u01b0\u1eddng cho ng\u01b0\u1eddi lao \u0111\u1ed9ng, c\u00e1c h\u00ecnh th\u1ee9c tr\u00e1ch nhi\u1ec7m ph\u00e1p l\u00fd, t\u00e0i s\u1ea3n v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nhau.\nCh\u00ednh s\u00e1ch n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u00ean l\u00e0 “BA” v\u00ec b\u1ea3n in \u0111\u1eb9p c\u1ee7a n\u00f3 d\u00e0i ch\u00ednh x\u00e1c ba trang,Avi Ben-Hutta<\/a> vi\u1ebft t\u1ea1i Coverager. <\/p>\n\n

Trong khi THREE \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 l\u1eddi khen ng\u1ee3i v\u00ec s\u1ef1 \u0111\u01a1n gi\u1ea3n c\u1ee7a n\u00f3, n\u00f3 c\u0169ng \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng l\u1eddi ch\u1ec9 tr\u00edch v\u00ec l\u00fd do t\u01b0\u01a1ng t\u1ef1.\nV\u00ed d\u1ee5, BA kh\u00f4ng c\u00f3 t\u00f9y ch\u1ecdn x\u00e1c nh\u1eadn, Christopher J. Boggs<\/a>, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a \u0110\u1ea1i h\u1ecdc \u1ea3o Big I c\u1ee7a \u0110\u1ea1i l\u00fd v\u00e0 M\u00f4i gi\u1edbi B\u1ea3o hi\u1ec3m \u0110\u1ed9c l\u1eadp Hoa K\u1ef3 l\u01b0u \u00fd.\n“X\u00e1c nh\u1eadn t\u1ed3n t\u1ea1i \u0111\u1ec3 cho ph\u00e9p ng\u01b0\u1eddi \u0111\u01b0\u1ee3c b\u1ea3o hi\u1ec3m t\u00f9y ch\u1ec9nh m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c ph\u01a1i nhi\u1ec5m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a n\u00f3. N\u1ebfu kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng t\u00f9y ch\u1ec9nh, ng\u01b0\u1eddi \u0111\u01b0\u1ee3c b\u1ea3o hi\u1ec3m b\u1ecb m\u1eafc k\u1eb9t v\u1edbi m\u1ed9t l\u1ef1a ch\u1ecdn kh\u00f4ng ph\u00f9 h\u1ee3p – \u0111\u1eb7c bi\u1ec7t n\u1ebfu ch\u00ednh s\u00e1ch n\u00e0y l\u00e0 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c ch\u1ecdn, “\u00f4ng gi\u1ea3i th\u00edch. <\/p>\n\n

M\u1eb7c d\u00f9 THREE t\u1ea1o ra ph\u1ea7n l\u1edbn k\u00edch th\u01b0\u1edbc ba trang, c\u00e1c ch\u00ednh s\u00e1ch \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i k\u1ef9 thu\u1eadt s\u1ed1 kh\u00f4ng b\u1ecb h\u1ea1n ch\u1ebf b\u1edfi s\u1ed1 l\u01b0\u1ee3ng trang theo c\u00f9ng m\u1ed9t c\u00e1ch.\nKhi th\u00f4ng tin \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y k\u1ef9 thu\u1eadt s\u1ed1, x\u00e1c nh\u1eadn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u00eam v\u00e0o \u0111\u1ec3 t\u00f9y ch\u1ec9nh ch\u00ednh s\u00e1ch m\u00e0 kh\u00f4ng \u00e1p \u0111\u1ea3o ng\u01b0\u1eddi \u0111\u1ecdc – n\u1ebfu ch\u00fang \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y b\u1eb1ng ng\u00f4n ng\u1eef \u0111\u01a1n gi\u1ea3n v\u00e0 theo c\u00e1ch \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf chu \u0111\u00e1o \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng. <\/p>\n\n

K\u1ebft n\u1ed1i c\u00e1c d\u1ea5u ch\u1ea5m k\u1ef9 thu\u1eadt s\u1ed1: Minh b\u1ea1ch, C\u00e1 nh\u00e2n h\u00f3a v\u00e0 B\u1ea3o m\u1eadt<\/h3>\n\n

C\u1ea3i thi\u1ec7n t\u00ednh minh b\u1ea1ch trong b\u1ea3o hi\u1ec3m cung c\u1ea5p m\u1ed9t b\u1ed5 sung t\u1ef1 nhi\u00ean \u0111\u1ec3 t\u0103ng c\u00e1 nh\u00e2n h\u00f3a, m\u1ed9t nhu c\u1ea7u kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng t\u0103ng.<\/p>\n\n

\u1ede \u0111\u00e2y, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 l\u1ea5y t\u00edn hi\u1ec7u t\u1eeb c\u00e1c ng\u00e2n h\u00e0ng, n\u01a1i \u0111\u00e3 t\u1eadn d\u1ee5ng s\u1ef1 s\u1eb5n s\u00e0ng chia s\u1ebb d\u1eef li\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin, Alan McIntyre<\/a>, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ea5p cao c\u1ee7a ng\u00e2n h\u00e0ng to\u00e0n c\u1ea7u t\u1ea1i Accenture cho bi\u1ebft.\nKho\u1ea3ng 60% kh\u00e1ch h\u00e0ng c\u1ee7a ng\u00e2n h\u00e0ng s\u1eb5n s\u00e0ng chia s\u1ebb nhi\u1ec1u d\u1eef li\u1ec7u c\u00e1 nh\u00e2n h\u01a1n n\u1ebfu \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 c\u00e1c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u01a1n v\u00e0 c\u00e1c \u0111i\u1ec1u kho\u1ea3n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. <\/p>\n\n

Tuy nhi\u00ean, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m s\u1eed d\u1ee5ng c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin ph\u1ea3i nh\u1ea5n m\u1ea1nh quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng.\nM\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Accenture tr\u00ean 900 c\u00f4ng ty cho th\u1ea5y s\u1ef1 m\u1ea5t ni\u1ec1m tin l\u00e0 l\u00fd do khi\u1ebfn g\u1ea7n m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi \u0111\u00e3 chuy\u1ec3n sang d\u1ecbch v\u1ee5 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, c\u00e1c t\u00e1c gi\u1ea3 c\u1ee7a nghi\u00ean c\u1ee9u, Piercarlo Gera, Alan McIntyre v\u00e0 Erik Sandquist<\/a> cho bi\u1ebft. <\/p>\n\n

Trong s\u1ed1 7.000 c\u00f4ng ty \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t, kho\u1ea3ng 900 c\u00f4ng ty \u0111\u00e3 tr\u1ea3i qua s\u1ef1 s\u1ee5t gi\u1ea3m \u0111\u00e1ng k\u1ec3 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng.\nTrong hai n\u0103m, c\u00e1c c\u00f4ng ty n\u00e0y \u0111\u00e3 m\u1ea5t kho\u1ea3ng 180 t\u1ef7 \u0111\u00f4 la doanh thu, Brian Eggers<\/a> v\u00e0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ed3ng nghi\u1ec7p t\u1ea1i Accenture cho bi\u1ebft. <\/p>\n\n

Khi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m nghi\u00eam t\u00fac v\u1ec1 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u v\u00e0 minh b\u1ea1ch v\u1ec1 c\u00e1c quy tr\u00ecnh b\u1ea3o m\u1eadt c\u1ee7a h\u1ecd, kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 th\u00eam c\u1ea3m gi\u00e1c t\u1ef1 tin khi t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd.\nH\u1ecd bi\u1ebft r\u1eb1ng c\u00e1 nh\u00e2n h\u00f3a c\u00f3 th\u1ec3 l\u00e0m cho b\u1ea3n in \u0111\u1eb9p c\u1ee7a ch\u00ednh s\u00e1ch c\u1ee7a h\u1ecd d\u00e0i h\u01a1n m\u1ed9t ch\u00fat, nh\u01b0ng h\u1ecd hi\u1ec3u t\u1ea1i sao h\u1ecd ph\u1ea3i \u0111\u1ecdc nhi\u1ec1u h\u01a1n.\nH\u1ecd c\u0169ng s\u1eb5n s\u00e0ng cung c\u1ea5p th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra ph\u1ea1m vi b\u1ea3o hi\u1ec3m ph\u00f9 h\u1ee3p, hi\u1ec7u qu\u1ea3. <\/p>\n\n

\u1ea2nh: Dmitrii Shironosov\/\u00a9123RF.com, Aleksandr Davydov\/\u00a9123RF.com, everythingpossible\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

B\u1ea3o hi\u1ec3m \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ea1nh qua nhi\u1ec1u th\u1ebf k\u1ef7 b\u1eb1ng c\u00e1ch cung c\u1ea5p m\u1ed9t s\u1ef1 s\u1eafp x\u1ebfp \u0111\u01a1n gi\u1ea3n. C\u00e1c ch\u1ee7 h\u1ee3p \u0111\u1ed3ng tr\u1ea3 ph\u00ed b\u1ea3o hi\u1ec3m \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y l\u1eddi h\u1ee9a c\u1ee7a c\u00f4ng ty b\u1ea3o hi\u1ec3m s\u1ebd b\u1ed3i th\u01b0\u1eddng cho h\u1ecd n\u1ebfu m\u1ed9t lo\u1ea1i t\u1ed5n th\u1ea5t c\u1ee5 th\u1ec3 x\u1ea3y ra. Khi s\u1ef1 s\u1eafp […]<\/p>\n","protected":false},"featured_media":0,"template":"","insight-category":[],"class_list":["post-20969","insight","type-insight","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/20969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=20969"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=20969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}