{"id":20941,"date":"2024-09-30T14:14:49","date_gmt":"2024-09-30T19:14:49","guid":{"rendered":"https:\/\/bolttech.io\/insights\/phan-phoi-bao-hiem-dang-thay-doi-nhu-the-nao-trong-the-gioi-ky-thuat-so\/"},"modified":"2024-09-30T14:14:53","modified_gmt":"2024-09-30T19:14:53","slug":"phan-phoi-bao-hiem-dang-thay-doi-nhu-the-nao-trong-the-gioi-ky-thuat-so","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/vi\/insights\/phan-phoi-bao-hiem-dang-thay-doi-nhu-the-nao-trong-the-gioi-ky-thuat-so\/","title":{"rendered":"Ph\u00e2n ph\u1ed1i b\u1ea3o hi\u1ec3m \u0111ang thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1"},"content":{"rendered":"\n

C\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m P&C ng\u00e0y nay th\u1ea5y m\u00ecnh \u1edf trung t\u00e2m c\u1ee7a m\u1ed9t s\u1ef1 chuy\u1ec3n \u0111\u1ed5i nhanh ch\u00f3ng v\u00e0 to\u00e0n di\u1ec7n. <\/p>\n\n

\u0110\u1ea7u ti\u00ean, c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi m\u1edf ra nh\u1eefng con \u0111\u01b0\u1eddng v\u00e0 ph\u01b0\u01a1ng ph\u00e1p m\u1edbi \u0111\u1ec3 ph\u00e2n ph\u1ed1i.\nTh\u1ee9 hai, nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 tr\u1edf n\u00ean quen thu\u1ed9c v\u1edbi ph\u00e2n ph\u1ed1i k\u1ef9 thu\u1eadt s\u1ed1 trong c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c, nh\u01b0 b\u00e1n l\u1ebb, ng\u00e0y c\u00e0ng \u0111\u00f2i h\u1ecfi s\u1ef1 linh ho\u1ea1t, hi\u1ec7u su\u1ea5t v\u00e0 c\u00e1 nh\u00e2n h\u00f3a t\u01b0\u01a1ng t\u1ef1 nh\u01b0 h\u1ecd tr\u1ea3i nghi\u1ec7m \u1edf nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m \u0111\u00f3. <\/p>\n\n

Khi c\u00f4ng ngh\u1ec7 chuy\u1ec3n \u0111\u1ed5i ph\u00e2n ph\u1ed1i, c\u00e1c h\u00e3ng v\u1eadn t\u1ea3i P&C ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng c\u00e2u h\u1ecfi m\u1edbi.\nChuy\u1ec3n \u0111\u1ed5i ph\u00e2n ph\u1ed1i c\u00f3 ngh\u0129a l\u00e0 g\u00ec?\nC\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n ph\u1ed1i th\u00e0nh c\u00f4ng hi\u1ec7n t\u1ea1i ph\u00f9 h\u1ee3p v\u1edbi t\u01b0\u01a1ng lai k\u1ef9 thu\u1eadt s\u1ed1 \u1edf \u0111\u00e2u?\nKh\u00e1ch h\u00e0ng mu\u1ed1n g\u00ec, v\u00e0 P&C c\u00f3 th\u1ec3 cung c\u1ea5p n\u00f3 nh\u01b0 th\u1ebf n\u00e0o?\nD\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng g\u00ec c\u00e1c chuy\u00ean gia b\u1ea3o hi\u1ec3m n\u00ean bi\u1ebft v\u1ec1 t\u00ecnh tr\u1ea1ng ph\u00e2n ph\u1ed1i thay \u0111\u1ed5i. <\/p>\n\n

Chuy\u1ec3n \u0111\u1ed5i ph\u00e2n ph\u1ed1i c\u00f3 ngh\u0129a l\u00e0 g\u00ec?<\/h2>\n\n

Doanh nghi\u1ec7p b\u00e1n h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5; Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua ch\u00fang.\nTrong nh\u1eefng th\u1eadp k\u1ef7 g\u1ea7n \u0111\u00e2y, c\u00f4ng ngh\u1ec7 \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch c\u1ea3 hai b\u00ean tham gia v\u00e0o c\u00e1c giao d\u1ecbch n\u00e0y. <\/p>\n\n

\u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m, c\u00f4ng ngh\u1ec7 c\u0169ng \u0111\u00e3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho s\u1ef1 gia t\u0103ng c\u1ea1nh tranh t\u1eeb c\u00e1c qu\u00fd ch\u01b0a t\u1eebng c\u00f3.\nV\u00ed d\u1ee5, c\u00e1c c\u00f4ng ty nh\u01b0 Amazon v\u00e0 Tesla hi\u1ec7n \u0111ang tham gia v\u00e0o kinh doanh b\u1ea3o hi\u1ec3m ngo\u00e0i vi\u1ec7c cung c\u1ea5p h\u00e0ng ti\u00eau d\u00f9ng v\u00e0 xe c\u00f3 \u0111\u1ed9ng c\u01a1. <\/p>\n\n

\u0110\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi s\u1ef1 c\u1ea1nh tranh t\u1eeb c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00e0 c\u00e1c c\u00f4ng ty kh\u00e1c, c\u00e1c h\u00e3ng v\u1eadn t\u1ea3i P&C ph\u1ea7n l\u1edbn \u0111\u00e3 ch\u1ea5p nh\u1eadn r\u1eb1ng h\u1ecd \u0111\u00e3 tham gia v\u00e0o chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1, Dennis Barnes<\/a>, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a RGAX cho bi\u1ebft. <\/p>\n\n

Tuy nhi\u00ean, nhi\u1ec1u c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111\u00e3 ch\u1eadm ch\u1ea1p trong vi\u1ec7c b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1, Ariel Russo<\/a>, gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m d\u1ecdc t\u1ea1i OutSystems cho bi\u1ebft.\nS\u1ef1 t\u1ed3n \u0111\u1ecdng trong ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng v\u00e0 nhu c\u1ea7u truy c\u1eadp d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef trong c\u00e1c h\u1ec7 th\u1ed1ng c\u0169 l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m. <\/p>\n\n

Theo b\u00e1o c\u00e1o c\u1ee7a ng\u00e0nh b\u1ea3o hi\u1ec3m, The State of Application Development 2019<\/a>, 79% c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m hi\u1ec7n \u0111ang t\u1ed3n \u0111\u1ecdng trong ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng.\nH\u1ecd c\u00f3 k\u1ebf ho\u1ea1ch ph\u00e2n ph\u1ed1i k\u1ef9 thu\u1eadt s\u1ed1 th\u00f4ng qua \u1ee9ng d\u1ee5ng, nh\u01b0ng h\u1ecd kh\u00f4ng c\u00f3 \u1ee9ng d\u1ee5ng s\u1eb5n s\u00e0ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng. <\/p>\n\n

C\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111\u00e3 b\u00e1o c\u00e1o m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn t\u1ed3n \u0111\u1ecdng ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng, bao g\u1ed3m c\u1ea3 nh\u1eefng th\u00e1ch th\u1ee9c trong vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n.\nTuy nhi\u00ean, kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m kh\u00f4ng nh\u00ecn th\u1ea5y nh\u1eefng th\u00e1ch th\u1ee9c: H\u1ecd ch\u1ec9 th\u1ea5y r\u1eb1ng c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111ang ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p kinh doanh l\u1ed7i th\u1eddi, g\u00e2y b\u1ef1c b\u1ed9i. <\/p>\n\n

\"\"<\/figure>\n\n

Ph\u01b0\u01a1ng th\u1ee9c ph\u00e2n ph\u1ed1i b\u1ea3o hi\u1ec3m hi\u1ec7n nay ph\u00f9 h\u1ee3p \u1edf \u0111\u00e2u?<\/h2>\n\n

Chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 thay th\u1ebf m\u1ecdi quy tr\u00ecnh kinh doanh b\u1eb1ng m\u1ed9t c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7 m\u1edbi s\u00e1ng b\u00f3ng.\nTuy nhi\u00ean, ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 trao \u0111\u1ed5i c\u00e1c c\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u1ef1 v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a h\u1ecd c\u0169ng s\u1ebd kh\u00f4ng t\u1ed1i \u0111a h\u00f3a l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c n\u00e2ng c\u1ea5p c\u00f4ng ngh\u1ec7. <\/p>\n\n

“\u0110\u1ec3 chuy\u1ec3n \u0111\u1ed5i ho\u00e0n to\u00e0n th\u00e0nh m\u1ed9t t\u1ed5 ch\u1ee9c k\u1ef9 thu\u1eadt s\u1ed1, c\u00e1c nh\u00e0 cung c\u1ea5p b\u1ea3o hi\u1ec3m c\u1ea7n s\u1ed1 h\u00f3a m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd v\u00e0 x\u00e2y d\u1ef1ng l\u1ea1i c\u00e1c k\u00eanh hi\u1ec7n c\u00f3 v\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a c\u00f4ng ngh\u1ec7 m\u1edbi”, Ashish Nair<\/a> t\u1ea1i Cogitate n\u00f3i. <\/p>\n\n

R\u1ea5t \u00edt, n\u1ebfu c\u00f3, c\u00e1c quy tr\u00ecnh b\u1ea3o hi\u1ec3m v\u1eabn kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi s\u1ef1 thay \u0111\u1ed5i c\u00f4ng ngh\u1ec7.\n\u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m, c\u00e2u h\u1ecfi \u0111\u1eb7t ra kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f3 n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c n\u00e2ng c\u1ea5p k\u1ef9 thu\u1eadt s\u1ed1 cho c\u00e1c ph\u01b0\u01a1ng th\u1ee9c ph\u00e2n ph\u1ed1i hay kh\u00f4ng, m\u00e0 l\u00e0 n\u00ean ch\u1ecdn c\u00f4ng ngh\u1ec7 n\u00e0o v\u00e0 \u00e1p d\u1ee5ng l\u0129nh v\u1ef1c ph\u00e2n ph\u1ed1i n\u00e0o. <\/p>\n\n

“\u0110\u1ea7u t\u01b0 k\u1ef9 thu\u1eadt s\u1ed1 th\u01b0\u1eddng t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng c\u1ee7a c\u1ed5ng th\u00f4ng tin, tri\u1ec3n khai h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd n\u1ed9i dung v\u00e0 c\u1ea3i thi\u1ec7n quy tr\u00ecnh l\u00e0m vi\u1ec7c”, Mitch Wein<\/a>, ph\u00f3 ch\u1ee7 t\u1ecbch c\u1ea5p cao v\u1ec1 Nghi\u00ean c\u1ee9u v\u00e0 T\u01b0 v\u1ea5n t\u1ea1i Novarica cho bi\u1ebft. <\/p>\n\n

N\u00e2ng c\u1ea5p c\u1ed5ng th\u00f4ng tin gi\u00fap c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn c\u00e1c \u0111\u1ea1i l\u00fd, nh\u00e0 m\u00f4i gi\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng, thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau b\u1eb1ng c\u00e1c tin nh\u1eafn \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.\nH\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd n\u1ed9i dung c\u0169ng t\u0103ng c\u01b0\u1eddng ph\u00e2n ph\u1ed1i b\u1eb1ng c\u00e1ch cho ph\u00e9p c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m cung c\u1ea5p th\u00f4ng tin li\u00ean l\u1ea1c nh\u1ea5t qu\u00e1n, m\u1edbi m\u1ebb v\u00e0 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. <\/p>\n\n

B\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh b\u1eb1ng c\u00e1ch ki\u1ec3m tra c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n ph\u1ed1i hi\u1ec7n t\u1ea1i.\nSau \u0111\u00f3, t\u00ecm ki\u1ebfm c\u00e1c c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i h\u1ee9a h\u1eb9n nh\u1ea5t c\u1ee7a b\u1ea1n ho\u1eb7c s\u1eafp x\u1ebfp c\u00e1c k\u00eanh \u0111ang g\u1eb7p kh\u00f3 kh\u0103n v\u1edbi c\u00e1c \u0111\u1ed3ng nghi\u1ec7p th\u00e0nh c\u00f4ng. <\/p>\n\n

M\u1ed9t cu\u1ed9c s\u1ed1ng k\u1ef9 thu\u1eadt s\u1ed1 m\u1edbi cho c\u00e1c \u0111\u1ea1i l\u00fd v\u00e0 nh\u00e0 m\u00f4i gi\u1edbi<\/h2>\n\n

C\u00e1c \u0111\u1ea1i l\u00fd v\u00e0 m\u00f4i gi\u1edbi v\u1eabn \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ph\u00e2n ph\u1ed1i b\u1ea3o hi\u1ec3m.\nTuy nhi\u00ean, c\u0169ng gi\u1ed1ng nh\u01b0 kh\u00e1ch h\u00e0ng, c\u00e1c \u0111\u1ea1i l\u00fd v\u00e0 nh\u00e0 m\u00f4i gi\u1edbi c\u00f3 th\u1ec3 tr\u1edf n\u00ean th\u1ea5t v\u1ecdng n\u1ebfu c\u1ed5ng th\u00f4ng tin k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a h\u00e3ng b\u1ea3o hi\u1ec3m kh\u00f4ng gi\u00fap d\u1ec5 d\u00e0ng ti\u1ebfn h\u00e0nh kinh doanh v\u1edbi nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5. <\/p>\n\n

Theo Kh\u1ea3o s\u00e1t m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m \u0111\u1ed9c l\u1eadp Hoa K\u1ef3<\/a> J.D. Power 2019, c\u00e1c \u0111\u1ea1i l\u00fd c\u00e0ng h\u00e0i l\u00f2ng v\u1edbi m\u1ed9t c\u00f4ng ty b\u1ea3o hi\u1ec3m, h\u1ecd c\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u1eb7t ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u1edbi c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111\u00f3. <\/p>\n\n

Tuy nhi\u00ean, m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng chung c\u1ee7a \u0111\u1ea1i l\u00fd v\u1edbi c\u00e1c h\u00e3ng v\u1eadn chuy\u1ec3n P&C hi\u1ec7n \u0111ang \u1edf m\u1ee9c th\u1ea5p, ch\u1ec9 \u0111\u1ea1t 735 tr\u00ean thang \u0111i\u1ec3m 1.000.\n\u0110\u1ed1i v\u1edbi c\u00e1c d\u00f2ng th\u01b0\u01a1ng m\u1ea1i, \u0111i\u1ec3m s\u1ed1 l\u00e0 720 tr\u00ean 1.000. <\/p>\n\n

C\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 gi\u00fap ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a \u0111\u1ea1i l\u00fd v\u00e0 nh\u00e0 m\u00f4i gi\u1edbi d\u1ec5 d\u00e0ng h\u01a1n, c\u1ea3i thi\u1ec7n c\u01a1 h\u1ed9i t\u1ea1o ra doanh nghi\u1ec7p m\u1edbi v\u00e0 gi\u1eef kh\u00e1ch h\u00e0ng l\u1eb7p l\u1ea1i.\nH\u1ecd c\u0169ng c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng trong khi x\u00e2y d\u1ef1ng ni\u1ec1m tin gi\u1eefa c\u00e1c \u0111\u1ea1i l\u00fd, nh\u00e0 m\u00f4i gi\u1edbi v\u00e0 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 P&C.\nKhi c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0y gi\u00fap c\u00e1c \u0111\u1ea1i l\u00fd qu\u1ea3n l\u00fd c\u00e1c m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng v\u00e0 b\u1ea3o hi\u1ec3m, ch\u00fang c\u0169ng tr\u1edf th\u00e0nh m\u1ed9t ngu\u1ed3n d\u1eef li\u1ec7u v\u1ec1 nh\u1eefng g\u00ec ho\u1ea1t \u0111\u1ed9ng trong ph\u00e2n ph\u1ed1i \u0111\u1ea1i l\u00fd v\u00e0 nh\u1eefng g\u00ec kh\u00f4ng, Eugene Lee<\/a> t\u1ea1i Hearsay n\u00f3i. <\/p>\n\n

C\u00e1c h\u00e3ng v\u1eadn t\u1ea3i P&C c\u00f3 th\u1ec3 th\u00edch \u1ee9ng v\u1edbi nhu c\u1ea7u thay \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n\n

C\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00e0 c\u00f4ng ty c\u00f4ng ngh\u1ec7 c\u00f3 xu h\u01b0\u1edbng \u0111\u1ed3ng \u00fd v\u1ec1 m\u1ed9t y\u1ebfu t\u1ed1 ch\u00ednh: C\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi c\u00f3 th\u1ec3 v\u00e0 n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n

“Kh\u00e1ch h\u00e0ng ng\u00e0y nay mong \u0111\u1ee3i d\u1ecbch v\u1ee5 v\u00e0 s\u1ef1 ch\u00fa \u00fd \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u v\u00e0 khi n\u00e0o h\u1ecd mu\u1ed1n,” Jonathan Yundt<\/a>, ki\u1ebfn tr\u00fac s\u01b0 ti\u1ec1n b\u00e1n h\u00e0ng cao c\u1ea5p t\u1ea1i Hitachi Solutions America cho bi\u1ebft.\nH\u1ecd c\u0169ng mong \u0111\u1ee3i d\u1ecbch v\u1ee5 \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd trong th\u1eddi \u0111i\u1ec3m n\u00e0y. <\/p>\n\n

\u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p, theo y\u00eau c\u1ea7u, h\u00e3y xem x\u00e9t giao d\u1ecbch t\u1eeb quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng.\nKh\u00e1ch h\u00e0ng \u0111\u00e3 quen v\u1edbi vi\u1ec7c ti\u1ebfp c\u1eadn v\u1edbi \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng c\u1ee7a h\u1ecd b\u1ea5t c\u1ee9 khi n\u00e0o h\u1ecd th\u1ea5y m\u00ecnh c\u1ea7n m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.\nC\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m kh\u00f4ng cung c\u1ea5p tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 li\u1ec1n m\u1ea1ch m\u00e0 kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i khi h\u1ecd ti\u1ebfp c\u1eadn v\u1edbi gi\u00e1 \u0111\u1ee1 thi\u1ebft b\u1ecb c\u1ee7a h\u1ecd s\u1ebd m\u1ea5t nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3 v\u00e0o tay c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u00e3 th\u00e0nh th\u1ea1o kh\u00eda c\u1ea1nh n\u00e0y c\u1ee7a ph\u00e2n ph\u1ed1i k\u1ef9 thu\u1eadt s\u1ed1. <\/p>\n\n

M\u1ed9t kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a c\u00e1 nh\u00e2n h\u00f3a kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn \u0111a k\u00eanh.\nB\u1eb1ng c\u00e1ch t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u00edch h\u1ee3p, li\u1ec1n m\u1ea1ch tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ed3ng th\u1eddi \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng am hi\u1ec3u k\u1ef9 thu\u1eadt s\u1ed1, Sarah Jane Stone<\/a> t\u1ea1i Liferay cho bi\u1ebft. <\/p>\n\n

Hi\u1ec7n t\u1ea1i, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 ch\u1ed7 \u0111\u1ec3 c\u1ea3i thi\u1ec7n khi k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng t\u1eadp trung v\u00e0o k\u1ef9 thu\u1eadt s\u1ed1.\nCh\u1eb3ng h\u1ea1n, m\u1ed9t b\u00e1o c\u00e1o CapGemini n\u0103m 2019 cho th\u1ea5y Millennials li\u00ean h\u1ec7 v\u1edbi c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd th\u01b0\u1eddng xuy\u00ean h\u01a1n 2,5 l\u1ea7n th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 th\u01b0\u1eddng xuy\u00ean g\u1ea5p \u0111\u00f4i qua \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng so v\u1edbi kh\u00e1ch h\u00e0ng l\u1edbn tu\u1ed5i.\nTuy nhi\u00ean, Millennials c\u0169ng ghi nh\u1eadn m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng th\u1ea5p h\u01a1n v\u1edbi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m so v\u1edbi kh\u00e1ch h\u00e0ng l\u1edbn tu\u1ed5i. <\/p>\n\n

\u0110i\u1ec1u n\u00e0y cho th\u1ea5y th\u1ebf h\u1ec7 hi\u1ec7n t\u1ea1i c\u00f3 k\u1ef3 v\u1ecdng cao h\u01a1n v\u1ec1 c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd cung c\u1ea5p, Stone n\u00f3i. <\/p>\n\n

N\u00f3i c\u00e1ch kh\u00e1c, ch\u1ec9 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 kh\u00f4ng \u0111\u1ee7.\n\u0110\u1ec3 c\u00e1c k\u00eanh \u0111\u00f3 mang l\u1ea1i l\u1ee3i \u00edch t\u1ed1i \u0111a, ch\u00fang ph\u1ea3i \u0111\u01b0\u1ee3c t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n\n

“\u0110\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 s\u00e1ng ki\u1ebfn chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 t\u1eadp trung v\u00e0o b\u1ea3o hi\u1ec3m n\u00e0o, \u0111\u00f3 l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 \u0111\u1eb7t h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o trung t\u00e2m c\u1ee7a b\u1ea5t k\u1ef3 s\u1ef1 ph\u00e1t tri\u1ec3n n\u00e0o”, Nicholas Boyle<\/a> v\u00e0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ed3ng nghi\u1ec7p t\u1ea1i c\u00f4ng ty lu\u1eadt DLA Piper n\u00f3i th\u00eam.\nB\u1eb1ng c\u00e1ch \u0111\u00f3, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd \u0111ang l\u1ef1a ch\u1ecdn v\u00e0 tri\u1ec3n khai c\u00e1c c\u00f4ng ngh\u1ec7 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng \u1edf m\u1ecdi giai \u0111o\u1ea1n ti\u1ebfp x\u00fac. <\/p>\n\n

Chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 ph\u00e2n ph\u1ed1i \u0111\u00e3 c\u00f3 \u1edf \u0111\u00e2y v\u00e0 kh\u00f4ng c\u00f4ng ty b\u1ea3o hi\u1ec3m n\u00e0o c\u00f3 th\u1ec3 \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111\u1ec3 thay \u0111\u1ed5i ch\u1ec9 v\u00ec l\u1ee3i \u00edch c\u1ee7a s\u1ef1 thay \u0111\u1ed5i.\nThay v\u00e0o \u0111\u00f3, c\u00e1c nh\u00e0 cung c\u1ea5p n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c th\u00e0nh c\u00f4ng ph\u00e2n ph\u1ed1i hi\u1ec7n c\u00f3 v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c k\u00eanh h\u1ecd th\u00edch. <\/p>\n\n

H\u00ecnh \u1ea3nh b\u1edfi: Vasin Leenanuruksa\/\u00a9123RF.com, Antonio Guillem\/\u00a9123RF.com, goodluz\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m P&C ng\u00e0y nay th\u1ea5y m\u00ecnh \u1edf trung t\u00e2m c\u1ee7a m\u1ed9t s\u1ef1 chuy\u1ec3n \u0111\u1ed5i nhanh ch\u00f3ng v\u00e0 to\u00e0n di\u1ec7n. \u0110\u1ea7u ti\u00ean, c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi m\u1edf ra nh\u1eefng con \u0111\u01b0\u1eddng v\u00e0 ph\u01b0\u01a1ng ph\u00e1p m\u1edbi \u0111\u1ec3 ph\u00e2n ph\u1ed1i. Th\u1ee9 hai, nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 tr\u1edf n\u00ean quen thu\u1ed9c v\u1edbi ph\u00e2n ph\u1ed1i k\u1ef9 […]<\/p>\n","protected":false},"featured_media":6764,"template":"","insight-category":[],"class_list":["post-20941","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/20941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media\/6764"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=20941"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=20941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}