{"id":20799,"date":"2024-09-27T11:47:25","date_gmt":"2024-09-27T16:47:25","guid":{"rendered":"https:\/\/bolttech.io\/insights\/tro-thanh-pc-uu-tien-ky-thuat-so-thay-doi-van-hoa-cho-doi-ngu-bao-hiem\/"},"modified":"2024-09-27T11:47:33","modified_gmt":"2024-09-27T16:47:33","slug":"tro-thanh-pc-uu-tien-ky-thuat-so-thay-doi-van-hoa-cho-doi-ngu-bao-hiem","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/vi\/insights\/tro-thanh-pc-uu-tien-ky-thuat-so-thay-doi-van-hoa-cho-doi-ngu-bao-hiem\/","title":{"rendered":"Tr\u1edf th\u00e0nh P&C \u01b0u ti\u00ean k\u1ef9 thu\u1eadt s\u1ed1: Thay \u0111\u1ed5i v\u0103n h\u00f3a cho \u0111\u1ed9i ng\u0169 b\u1ea3o hi\u1ec3m"},"content":{"rendered":"\n

S\u1ef1 gi\u00e1n \u0111o\u1ea1n k\u1ef9 thu\u1eadt s\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn g\u1ea7n nh\u01b0 m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh b\u1ea3o hi\u1ec3m.\n\u0110\u00e1p l\u1ea1i, nhi\u1ec1u c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111ang t\u00ecm c\u00e1ch h\u01b0\u1edbng t\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u01b0u ti\u00ean k\u1ef9 thu\u1eadt s\u1ed1. <\/p>\n\n

\u0110\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh m\u1ed9t c\u00f4ng ty b\u1ea3o hi\u1ec3m P&C k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ea7u ti\u00ean, s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb l\u00e3nh \u0111\u1ea1o l\u00e0 c\u1ea7n thi\u1ebft nh\u01b0ng kh\u00f4ng \u0111\u1ee7, Philipp Gerbert, Jan-Hinnerk Mohr v\u00e0 Michael Spira<\/a> t\u1ea1i Boston Consulting Group cho bi\u1ebft.<\/p>\n\n

“Chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 qu\u00e1 d\u00e0i v\u00e0 gian nan \u0111\u1ec3 th\u00e0nh c\u00f4ng n\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a CEO. Nh\u01b0ng h\u1ecd c\u0169ng c\u1ea7n s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh ki\u1ec3m so\u00e1t ng\u00e2n s\u00e1ch, quy\u1ebft \u0111\u1ecbnh nh\u00e2n s\u1ef1 v\u00e0 c\u00e1c \u01b0u ti\u00ean h\u00e0ng ng\u00e0y”, h\u1ecd vi\u1ebft.\n\u0110\u1ed5i l\u1ea1i, c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh n\u00e0y th\u1ea5y r\u1eb1ng c\u00e1c nh\u00f3m c\u1ee7a h\u1ecd ph\u1ea3i n\u1eafm l\u1ea5y qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1, ho\u1eb7c c\u00f4ng ty s\u1ebd ti\u1ebfp t\u1ee5c d\u1ef1a v\u00e0o c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ch\u1eadm, l\u1ed7i th\u1eddi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau h\u00e0ng ng\u00e0y. <\/p>\n\n

Thay \u0111\u1ed5i v\u0103n h\u00f3a to\u00e0n di\u1ec7n th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1.\n\u0110\u1ec3 tr\u1edf th\u00e0nh c\u00f4ng ty b\u1ea3o hi\u1ec3m P&C \u01b0u ti\u00ean k\u1ef9 thu\u1eadt s\u1ed1, c\u1ea3 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u00e0 nh\u00f3m m\u00e0 h\u1ecd gi\u00e1m s\u00e1t ph\u1ea3i thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1. <\/p>\n\n

M\u1ed1i li\u00ean h\u1ec7 gi\u1eefa c\u00f4ng ngh\u1ec7 v\u00e0 v\u0103n h\u00f3a<\/h2>\n\n

C\u00f4ng ngh\u1ec7 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i th\u00e0nh m\u1ed9t c\u00f4ng ty P&C \u01b0u ti\u00ean k\u1ef9 thu\u1eadt s\u1ed1.\nNh\u01b0ng m\u1ed9t m\u00ecnh c\u00f4ng ngh\u1ec7 kh\u00f4ng th\u1ec3 duy tr\u00ec s\u1ef1 thay \u0111\u1ed5i t\u00edch c\u1ef1c l\u00e2u d\u00e0i, theo Carey Oven<\/a>, m\u1ed9t \u0111\u1ed1i t\u00e1c c\u1ee7a Deloitte Risk and Financial Advisory.\n“C\u00f4ng ngh\u1ec7 ch\u1eafc ch\u1eafn l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1, nh\u01b0ng tr\u1eeb khi c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 ‘gi\u00e0nh \u0111\u01b0\u1ee3c tr\u00e1i tim v\u00e0 kh\u1ed1i \u00f3c’ trong su\u1ed1t qu\u00e1 tr\u00ecnh, nh\u1eefng n\u1ed7 l\u1ef1c c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng h\u01a1n ho\u1eb7c \u00edt th\u00e0nh c\u00f4ng h\u01a1n h\u1ecd c\u00f3 th\u1ec3.” <\/p>\n\n

\u0110\u1ec3 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i s\u1ed1, h\u00e3y t\u1eadp trung v\u00e0o v\u0103n h\u00f3a.<\/p>\n\n

Trong m\u1ed9t nghi\u00ean c\u1ee9u v\u1ec1 kho\u1ea3ng 40 chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a c\u00f4ng ty, Jim Hemerling<\/a> v\u00e0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ed3ng nghi\u1ec7p t\u1ea1i BCG “ph\u00e1t hi\u1ec7n ra r\u1eb1ng t\u1ef7 l\u1ec7 c\u00e1c c\u00f4ng ty b\u00e1o c\u00e1o hi\u1ec7u qu\u1ea3 t\u00e0i ch\u00ednh \u0111\u1ed9t ph\u00e1 ho\u1eb7c m\u1ea1nh m\u1ebd cao g\u1ea5p 5 l\u1ea7n (90%) trong s\u1ed1 nh\u1eefng c\u00f4ng ty t\u1eadp trung v\u00e0o v\u0103n h\u00f3a so v\u1edbi nh\u1eefng c\u00f4ng ty b\u1ecf b\u00ea v\u0103n h\u00f3a (17%).<\/p>\n\n

Nghi\u00ean c\u1ee9u c\u0169ng cho th\u1ea5y 79% c\u00e1c c\u00f4ng ty t\u1eadp trung v\u00e0o thay \u0111\u1ed5i v\u0103n h\u00f3a \u0111\u00e3 tr\u1ea3i qua “hi\u1ec7u su\u1ea5t m\u1ea1nh m\u1ebd ho\u1eb7c \u0111\u1ed9t ph\u00e1 b\u1ec1n v\u1eefng” ho\u1eb7c t\u0103ng hi\u1ec7u su\u1ea5t k\u00e9o d\u00e0i \u00edt nh\u1ea5t ba n\u0103m.\nTrong s\u1ed1 c\u00e1c c\u00f4ng ty b\u1ecf b\u00ea v\u0103n h\u00f3a, th\u1eadm ch\u00ed kh\u00f4ng ai nh\u00ecn th\u1ea5y hi\u1ec7u su\u1ea5t m\u1ea1nh m\u1ebd ho\u1eb7c \u0111\u1ed9t ph\u00e1 k\u00e9o d\u00e0i \u00edt nh\u1ea5t ba n\u0103m. <\/p>\n\n

N\u00e9m c\u00e1c c\u00f4ng c\u1ee5 m\u1edbi v\u00e0o nh\u00f3m c\u1ee7a b\u1ea1n l\u00e0 kh\u00f4ng \u0111\u1ee7.\nT\u1eadp trung v\u00e0o thay \u0111\u1ed5i v\u0103n h\u00f3a l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ea7u ti\u00ean v\u00e0 c\u1ea7n thi\u1ebft cho th\u00e0nh c\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ea7u ti\u00ean l\u00e2u d\u00e0i. <\/p>\n\n

\"\"<\/figure>\n\n

Nh\u1eefng thu\u1ed9c t\u00ednh v\u0103n h\u00f3a n\u00e0o th\u00fac \u0111\u1ea9y m\u1ed9t c\u00f4ng ty b\u1ea3o hi\u1ec3m P&C \u01b0u ti\u00ean k\u1ef9 thu\u1eadt s\u1ed1?<\/h2>\n\n

C\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m \u01b0u ti\u00ean k\u1ef9 thu\u1eadt s\u1ed1 t\u1eadp trung v\u00e0o v\u0103n h\u00f3a nh\u00ecn th\u1ea5y k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c l\u00e2u d\u00e0i t\u1eeb c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi c\u1ee7a h\u1ecd theo c\u00e1ch m\u00e0 c\u00e1c c\u00f4ng ty kh\u00f4ng t\u1eadp trung v\u00e0o v\u0103n h\u00f3a kh\u00f4ng l\u00e0m \u0111\u01b0\u1ee3c.\nC\u00e1c c\u00f4ng ty t\u1eadp trung v\u00e0o v\u0103n h\u00f3a l\u00e0m g\u00ec kh\u00e1c bi\u1ec7t? <\/p>\n\n

N\u1eafm l\u1ea5y ph\u01b0\u01a1ng ti\u1ec7n, kh\u00f4ng ph\u1ea3i k\u1ebft th\u00fac<\/h3>\n\n

C\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m \u01b0u ti\u00ean thay \u0111\u1ed5i v\u0103n h\u00f3a trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i sang m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ea7u ti\u00ean xem n\u00e2ng c\u1ea5p c\u00f4ng ngh\u1ec7 l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 k\u1ebft th\u00fac v\u0103n h\u00f3a v\u00e0 kinh doanh.\nV\u00ed d\u1ee5, h\u1ecd c\u00f3 th\u1ec3 n\u1eafm l\u1ea5y kh\u1ea3 n\u0103ng c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 b\u1ed5 sung, kh\u00f4ng thay th\u1ebf, ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a con ng\u01b0\u1eddi ho\u1eb7c h\u1ecd c\u00f3 th\u1ec3 th\u1ea5y l\u1eddi h\u1ee9a trong c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng h\u1ed7 tr\u1ee3 IoT nh\u01b0 m\u00e1y d\u00f2 kh\u00f3i th\u00f4ng minh ho\u1eb7c c\u1ea3m bi\u1ebfn \u0111\u1ed9 \u1ea9m khi n\u00f3i \u0111\u1ebfn vi\u1ec7c ng\u0103n ng\u1eeba ho\u1eb7c gi\u1ea3m thi\u1ec3u t\u1ed5n th\u1ea5t, Nancy Albinson, Yang Chu v\u00e0 Andrew Blau<\/a> t\u1ea1i Deloitte vi\u1ebft. <\/p>\n\n

\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, nhi\u1ec1u c\u00f4ng ty \u01b0u ti\u00ean k\u1ef9 thu\u1eadt s\u1ed1 th\u00e0nh c\u00f4ng \u0111\u00e3 x\u00e2y d\u1ef1ng c\u00e1c nh\u00f3m qu\u1ea3n l\u00fd thay \u0111\u1ed5i \u0111a ch\u1ee9c n\u0103ng m\u1ea1nh m\u1ebd.\nC\u00e1c nh\u00f3m n\u00e0y t\u1eadp trung s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd v\u00e0o b\u00ean trong, xem x\u00e9t c\u00e1c \u0111i\u1ec3m m\u1ea1nh v\u00e0 kh\u1ea3 n\u0103ng c\u1ee7a c\u00f4ng ty \u0111\u1ec3 h\u00ecnh dung l\u1ea1i c\u00e1c quy tr\u00ecnh v\u0103n h\u00f3a v\u00e0 kinh doanh, Vinod Kachroo<\/a>, gi\u00e1m \u0111\u1ed1c th\u00f4ng tin t\u1ea1i nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 b\u1ea3o hi\u1ec3m t\u00edch h\u1ee3p SE2 cho bi\u1ebft. <\/p>\n\n

M\u1ed9t nh\u00f3m \u0111a ch\u1ee9c n\u0103ng c\u0169ng t\u0103ng c\u01b0\u1eddng giao ti\u1ebfp gi\u1eefa c\u00e1c ph\u00f2ng ban v\u00e0 l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n kh\u00e1c nhau.\nKhi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ed1t, nh\u00f3m c\u00f3 th\u1ec3 gi\u00fap d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i v\u0103n h\u00f3a \u0111\u1ed1i v\u1edbi c\u00f4ng ngh\u1ec7 nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau kh\u00e1c c\u1ee7a c\u00f4ng ty b\u1ea3o hi\u1ec3m. <\/p>\n\n

\u0110\u1eb7t kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u<\/h3>\n\n

Nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111ang th\u00fac \u0111\u1ea9y s\u1ef1 thay \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 trong b\u1ea3o hi\u1ec3m.\nDo \u0111\u00f3, vi\u1ec7c x\u00e2y d\u1ef1ng v\u0103n h\u00f3a l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 \u0111i\u1ec1u h\u1ee3p l\u00fd. <\/p>\n\n

“Tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng ty \u01b0u ti\u00ean k\u1ef9 thu\u1eadt s\u1ed1 kh\u00f4ng b\u1eaft \u0111\u1ea7u v\u1edbi b\u1ed9 ph\u1eadn CNTT ho\u1eb7c \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb. N\u00f3 b\u1eaft \u0111\u1ea7u v\u1edbi cam k\u1ebft v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (CX) tr\u00ean h\u1ebft”, c\u1ed1 v\u1ea5n t\u0103ng tr\u01b0\u1edfng kinh doanh Dave Orrechio<\/a> n\u00f3i.<\/p>\n\n

Khi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i tr\u1edf th\u00e0nh m\u1ee5c ti\u00eau, c\u00e1c nh\u00f3m b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m \u01b0u ti\u00ean k\u1ef9 thu\u1eadt s\u1ed1 v\u1eeba l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng v\u1eeba h\u1ee3p l\u00fd h\u00f3a nhi\u1ec7m v\u1ee5 c\u1ee7a c\u00e1c chuy\u00ean gia b\u1ea3o hi\u1ec3m.\nV\u0103n h\u00f3a d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng m\u1ea1nh m\u1ebd th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/a>, gi\u00fap c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m duy tr\u00ec v\u00e0 x\u00e2y d\u1ef1ng l\u1ee3i nhu\u1eadn t\u1eeb vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i sang c\u00e1ch ti\u1ebfp c\u1eadn k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ea7u ti\u00ean. <\/p>\n\n

M\u1edf r\u1ed9ng t\u00e2m tr\u00ed \u0111\u1ec3 thay \u0111\u1ed5i<\/h3>\n\n

B\u1ea3o hi\u1ec3m v\u00e0 t\u00e0i ch\u00ednh c\u00f3 h\u00e0ng th\u1ebf k\u1ef7 thi\u1ebft l\u1eadp c\u00e1c chu\u1ea9n m\u1ef1c v\u00e0 th\u1ef1c ti\u1ec5n c\u1ed1t l\u00f5i c\u1ee7a ch\u00fang.\nM\u1eb7c d\u00f9 truy\u1ec1n th\u1ed1ng v\u00e0 s\u1ef1 \u1ed5n \u0111\u1ecbnh l\u00e2u \u0111\u1eddi c\u00f3 th\u1ec3 cung c\u1ea5p s\u1ee9c m\u1ea1nh v\u00e0 an ninh trong m\u1ed9t th\u1ebf gi\u1edbi thay \u0111\u1ed5i nhanh ch\u00f3ng, nh\u01b0ng ch\u00fang c\u0169ng c\u00f3 th\u1ec3 l\u00e0m cho m\u1ed9t t\u1ed5 ch\u1ee9c tr\u1edf n\u00ean gi\u00f2n gi\u00e3, v\u00e0 do \u0111\u00f3 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng b\u1ecb r\u1ea1n n\u1ee9t khi \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 g\u00e2y c\u0103ng th\u1eb3ng ch\u01b0a t\u1eebng c\u00f3 nh\u01b0 gi\u00e1n \u0111o\u1ea1n k\u1ef9 thu\u1eadt s\u1ed1. <\/p>\n\n

C\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00e0 t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t “th\u00e1ch th\u1ee9c nhi\u1ec1u m\u1eb7t” khi n\u00f3i \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i v\u0103n h\u00f3a c\u1ea7n thi\u1ebft cho qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 l\u00e2u d\u00e0i trong c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u00e0 s\u1ef1 \u1ed5n \u0111\u1ecbnh, ch\u1ee9 kh\u00f4ng ph\u1ea3i thay \u0111\u1ed5i, th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ec1n \u0111\u00e1p, Jim Marous<\/a>, \u0111\u1ed3ng xu\u1ea5t b\u1ea3n c\u1ee7a The Financial Brand v\u00e0 ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a B\u00e1o c\u00e1o Ng\u00e2n h\u00e0ng K\u1ef9 thu\u1eadt s\u1ed1 cho bi\u1ebft.<\/p>\n\n

“Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, l\u00e3nh \u0111\u1ea1o hi\u1ec7n t\u1ea1i c\u00f3 th\u1ec3 kh\u00f4ng hi\u1ec3u \u0111\u1ea7y \u0111\u1ee7 \u0111\u1ed9ng l\u1ef1c c\u1ee7a s\u1ef1 thay \u0111\u1ed5i v\u0103n h\u00f3a c\u1ea7n thi\u1ebft, ho\u1eb7c c\u00f3 th\u1ec3 ch\u1ec9 ‘c\u1ed1 t\u00ecnh m\u00f9 qu\u00e1ng’ v\u1edbi nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u”, Marous vi\u1ebft.\nKhi \u0111i\u1ec1u n\u00e0y x\u1ea3y ra, nh\u00e2n vi\u00ean kh\u00f4ng c\u00f3 quy\u1ec1n l\u1ef1c ho\u1eb7c \u0111\u1ecbnh h\u01b0\u1edbng c\u1ea7n thi\u1ebft \u0111\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd theo nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 ho\u1eb7c hi\u1ec7u qu\u1ea3 h\u01a1n. <\/p>\n\n

Tuy nhi\u00ean, khi l\u00e3nh \u0111\u1ea1o s\u1eb5n s\u00e0ng \u0111i s\u00e2u v\u00e0o \u00fd t\u01b0\u1edfng thay \u0111\u1ed5i v\u0103n h\u00f3a, h\u1ecd s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft gi\u00fap h\u1ecd gi\u1ea3m thi\u1ec3u r\u1ee7i ro c\u1ee7a s\u1ef1 thay \u0111\u1ed5i v\u0103n h\u00f3a.\nC\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c trao quy\u1ec1n \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 thay \u0111\u1ed5i v\u00e0 t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 truy\u1ec1n l\u1ea1i s\u1ef1 trao quy\u1ec1n \u0111\u00f3 cho nh\u00f3m c\u1ee7a h\u1ecd. <\/p>\n\n

\"\"<\/figure>\n\n

C\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 thay \u0111\u1ed5i v\u0103n h\u00f3a<\/h2>\n\n

V\u0103n h\u00f3a v\u00e0 c\u00f4ng ngh\u1ec7 l\u00e0 nh\u1eefng \u0111\u1ed9ng l\u1ef1c \u0111\u1ed3ng b\u00ecnh \u0111\u1eb3ng cho s\u1ef1 thay \u0111\u1ed5i t\u00edch c\u1ef1c trong c\u00e1ch ti\u1ebfp c\u1eadn b\u1ea3o hi\u1ec3m k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ea7u ti\u00ean.\n\u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c c\u01a1 h\u1ed9i c\u00f4ng ngh\u1ec7, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m ph\u1ea3i th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn v\u00e0 h\u1ed7 tr\u1ee3 thay \u0111\u1ed5i v\u0103n h\u00f3a. <\/p>\n\n

L\u1eafng nghe \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9<\/h3>\n\n

M\u1eb7c d\u00f9 m\u1ed9t s\u1ef1 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00f4ng ph\u1ea3i \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 l\u00e3nh \u0111\u1ea1o nhi\u1ec7t t\u00ecnh, nh\u01b0ng n\u00f3 c\u0169ng \u0111\u00f2i h\u1ecfi s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi m\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c thay \u0111\u1ed5i b\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ea7u ti\u00ean.\n“C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o s\u1ebd kh\u00f4n ngoan khi \u0111\u00e1nh gi\u00e1 c\u00e1i g\u1ecdi l\u00e0 ‘t\u00e2m tr\u1ea1ng \u1edf gi\u1eefa’ v\u00e0 ‘ti\u1ebfng vang \u1edf ph\u00eda d\u01b0\u1edbi’ \u0111\u1ec3 gi\u00fap thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa tr\u1ea1ng th\u00e1i mong mu\u1ed1n v\u00e0 th\u1ef1c t\u1ebf c\u1ee7a v\u0103n h\u00f3a v\u00e0 h\u00e0nh vi t\u1ed5 ch\u1ee9c”, Oven n\u00f3i. <\/p>\n\n

Trong m\u1ed9t s\u1ef1 thay \u0111\u1ed5i v\u0103n h\u00f3a, h\u00e3y h\u1ecfi nh\u00e2n vi\u00ean b\u1ea3o hi\u1ec3m nh\u1eefng g\u00ec hi\u1ec7n \u0111ang ho\u1ea1t \u0111\u1ed9ng, Melissa Henley<\/a>, gi\u00e1m \u0111\u1ed1c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ea1i c\u00f4ng ty ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd n\u1ed9i dung doanh nghi\u1ec7p Laserfiche g\u1ee3i \u00fd.\nNh\u1eefng c\u00e2u h\u1ecfi nh\u01b0 “Ph\u1ea7n n\u00e0o trong c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n truy\u1ec1n c\u1ea3m h\u1ee9ng cho b\u1ea1n nhi\u1ec1u nh\u1ea5t?” ho\u1eb7c “\u0110\u1ed9i ng\u0169 \u0111i\u1ec1u h\u00e0nh c\u1ee7a ch\u00fang t\u00f4i c\u00f3 h\u00e0nh x\u1eed theo c\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty ch\u00fang t\u00f4i kh\u00f4ng?” c\u00f3 th\u1ec3 gi\u00fap l\u00e3nh \u0111\u1ea1o th\u1ea5y c\u00e1c n\u1ec1n t\u1ea3ng v\u0103n h\u00f3a nh\u01b0 gi\u00e1 tr\u1ecb v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a t\u1ed5 ch\u1ee9c \u0111ang \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t v\u00e0 th\u1ef1c hi\u1ec7n t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o trong c\u00e1c c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y. <\/p>\n\n

“Th\u00e1ch th\u1ee9c l\u00e0 cho th\u1ea5y c\u00e1c gi\u00e1 tr\u1ecb ban \u0111\u1ea7u c\u1ee7a b\u1ea1n v\u1eabn c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi th\u00e0nh c\u00f4ng c\u1ee7a t\u1ed5 ch\u1ee9c b\u1ea1n ng\u00e0y h\u00f4m nay nh\u01b0 th\u1ebf n\u00e0o. Kh\u1ea3o s\u00e1t nh\u00e2n vi\u00ean, ph\u1ecfng v\u1ea5n v\u00e0 quan s\u00e1t c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh th\u1ebf m\u1ea1nh v\u0103n h\u00f3a c\u1ee7a m\u00ecnh”, Henley vi\u1ebft.<\/p>\n\n

Khuy\u1ebfn kh\u00edch phong c\u00e1ch l\u00e3nh \u0111\u1ea1o m\u1edbi<\/h3>\n\n

“Th\u1ef1c t\u1ebf m\u1edbi l\u00e0 t\u01b0 duy ph\u00e2n c\u1ea5p kh\u00f4ng c\u00f2n ho\u1ea1t \u0111\u1ed9ng trong th\u1ebf gi\u1edbi \u0111\u1ed9t ph\u00e1 ng\u00e0y nay”, Marc Wilczek<\/a>, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh t\u1ea1i Link11, m\u1ed9t c\u00f4ng ty b\u1ea3o v\u1ec7 DDoS c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i \u0110\u1ee9c cho bi\u1ebft.\nThay v\u00e0o \u0111\u00f3, h\u00e3y c\u1ed1 g\u1eafng t\u1ea1o ra m\u1ed9t n\u1ec1n v\u0103n h\u00f3a trong \u0111\u00f3 c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 v\u00e0 ngu\u1ed3n l\u1ef1c h\u1ecd c\u1ea7n \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, th\u1eed nghi\u1ec7m v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1c quy tr\u00ecnh hi\u1ec7n c\u00f3. <\/p>\n\n

L\u00e0m cho s\u1ef1 thay \u0111\u1ed5i l\u00e3nh \u0111\u1ea1o tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c n\u00eau r\u00f5 trong c\u00e1c k\u1ebf ho\u1ea1ch thay \u0111\u1ed5i v\u0103n h\u00f3a.\n“N\u00f3 \u0111i xu\u1ed1ng \u0111\u1ec3 gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng c\u1ee7a vi\u1ec7c tu\u00e2n th\u1ee7 ph\u00e2n c\u1ea5p v\u00e0 khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c t\u1ef1 do trong to\u00e0n t\u1ed5 ch\u1ee9c,” Steve Salisbury<\/a> t\u1ea1i Human Synergistics n\u00f3i.\nCung c\u1ea5p cho c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u00e0 nh\u00f3m s\u1ef1 hu\u1ea5n luy\u1ec7n m\u00e0 h\u1ecd c\u1ea7n \u0111\u1ec3 hi\u1ec3u c\u00e1c m\u1ee5c ti\u00eau thay \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ea7u ti\u00ean, c\u0169ng nh\u01b0 t\u1ef1 do ti\u1ebfn t\u1edbi ch\u00fang theo nh\u1eefng c\u00e1ch h\u1ee3p t\u00e1c. <\/p>\n\n

Gi\u1eef nh\u1eefng g\u00ec ho\u1ea1t \u0111\u1ed9ng<\/h3>\n\n

C\u00f3 th\u1ec3 r\u1ea5t h\u1ea5p d\u1eabn khi chuy\u1ec3n sang c\u00e1c c\u00f4ng ty k\u1ef9 thu\u1eadt s\u1ed1 sinh ra \u0111\u1ec3 l\u1ea5y v\u00ed d\u1ee5 v\u1ec1 v\u0103n h\u00f3a k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ea7u ti\u00ean ph\u00e1t tri\u1ec3n m\u1ea1nh.\nTuy nhi\u00ean, c\u00e1c c\u00f4ng ty k\u1ef9 thu\u1eadt s\u1ed1 sinh ra th\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng theo nh\u1eefng c\u00e1ch kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng ty \u0111\u00e3 th\u00e0nh l\u1eadp \u0111ang t\u00ecm c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh l\u00e2u \u0111\u1eddi c\u1ee7a h\u1ecd sang m\u00f4 h\u00ecnh k\u1ef9 thu\u1eadt s\u1ed1. <\/p>\n\n

V\u00ed d\u1ee5, v\u00e0o n\u0103m 2016, nh\u00e0 s\u1ea3n xu\u1ea5t thi\u1ebft b\u1ecb Electrolux \u0111\u00e3 t\u00ecm c\u00e1ch chuy\u1ec3n sang c\u00e1ch ti\u1ebfp c\u1eadn k\u1ef9 thu\u1eadt s\u1ed1 s\u1eb5n s\u00e0ng h\u01a1n, nh\u01b0ng m\u00f4 h\u00ecnh thay \u0111\u1ed5i \u0111\u00f3 \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty nh\u01b0 Amazon ho\u1eb7c Google kh\u00f4ng c\u00f3 \u00fd ngh\u0129a.\nV\u00ed d\u1ee5, li\u00ean t\u1ee5c tung ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t t\u1ed5 ch\u1ee9c c\u00f3 kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i mua m\u1ed9t thi\u1ebft b\u1ecb v\u00e0 gi\u1eef n\u00f3 trong nhi\u1ec1u n\u0103m.\nT\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, nh\u00e2n vi\u00ean c\u1ee7a Electrolux kh\u00f4ng b\u1ecb th\u00fac \u0111\u1ea9y l\u00e0m vi\u1ec7c 70 gi\u1edd m\u1ed9t tu\u1ea7n gi\u1ed1ng nh\u01b0 nhi\u1ec1u nh\u00e0 ph\u00e1t tri\u1ec3n \u1edf Thung l\u0169ng Silicon v\u00e0 vi\u1ec7c cung c\u1ea5p c\u00e1c l\u1ef1a ch\u1ecdn c\u1ed5 phi\u1ebfu l\u00e0m \u01b0u \u0111\u00e3i kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn cho Electrolux. <\/p>\n\n

“Tuy nhi\u00ean, [Electrolux CEO Jonas Samuelson] c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y m\u1ed9t s\u1ef1 thay \u0111\u1ed5i v\u0103n h\u00f3a s\u1ebd ti\u1ebfp th\u00eam n\u0103ng l\u01b0\u1ee3ng cho nh\u00e2n vi\u00ean \u0111\u1ec3 t\u1ea1o ra nhi\u1ec1u \u0111\u1ed5i m\u1edbi h\u01a1n v\u00e0 t\u0103ng tr\u01b0\u1edfng l\u1ee3i nhu\u1eadn.\n\u00d4ng tin t\u01b0\u1edfng m\u1ea1nh m\u1ebd r\u1eb1ng \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 thay \u0111\u1ed5i Electrolux t\u1ed1t h\u01a1n m\u00e0 kh\u00f4ng l\u00e0m m\u1ea5t \u0111i nh\u1eefng g\u00ec \u0111\u00e3 tuy\u1ec7t v\u1eddi v\u1ec1 c\u00f4ng ty”, George Westerman, Deborah L. Soule v\u00e0 Anand Eswaran<\/a> vi\u1ebft trong MIT Sloan Management Review. <\/p>\n\n

B\u1eb1ng c\u00e1ch \u0111\u1eb7t c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng trong b\u1ed1i c\u1ea3nh nh\u1eefng g\u00ec Electrolux \u0111\u00e3 l\u00e0m t\u1ed1t, ban l\u00e3nh \u0111\u1ea1o c\u1ee7a c\u00f4ng ty \u0111\u00e3 c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 th\u00fac \u0111\u1ea9y thay \u0111\u1ed5i v\u0103n h\u00f3a ho\u1ea1t \u0111\u1ed9ng trong b\u1ed1i c\u1ea3nh kinh doanh c\u1ee7a Electrolux v\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p thi\u1ebft b\u1ecb n\u00f3i chung.<\/p>\n\n

C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o b\u1ea3o hi\u1ec3m ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c \u01b0u ti\u00ean k\u1ef9 thu\u1eadt s\u1ed1 trong b\u1ed1i c\u1ea3nh c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty h\u1ecd v\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p t\u00e0i s\u1ea3n v\u00e0 th\u01b0\u01a1ng vong c\u0169ng c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y nh\u1eefng thay \u0111\u1ed5i v\u0103n h\u00f3a c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng trong m\u1ed9t th\u1ebf gi\u1edbi \u01b0u ti\u00ean k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n

H\u00ecnh \u1ea3nh b\u1edfi: dolgachov\/\u00a9123RF.com, Cathy Yeulet\/\u00a9123RF.com, Cathy Yeulet\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

S\u1ef1 gi\u00e1n \u0111o\u1ea1n k\u1ef9 thu\u1eadt s\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn g\u1ea7n nh\u01b0 m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh b\u1ea3o hi\u1ec3m. \u0110\u00e1p l\u1ea1i, nhi\u1ec1u c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111ang t\u00ecm c\u00e1ch h\u01b0\u1edbng t\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u01b0u ti\u00ean k\u1ef9 thu\u1eadt s\u1ed1. \u0110\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh m\u1ed9t c\u00f4ng ty b\u1ea3o hi\u1ec3m P&C k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ea7u ti\u00ean, […]<\/p>\n","protected":false},"featured_media":7864,"template":"","insight-category":[],"class_list":["post-20799","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/20799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media\/7864"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=20799"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=20799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}