{"id":20759,"date":"2024-09-27T11:46:34","date_gmt":"2024-09-27T16:46:34","guid":{"rendered":"https:\/\/bolttech.io\/insights\/lam-the-nao-de-quan-ly-lien-mach-qua-trinh-chuyen-doi-he-sinh-thai-bao-hiem-cua-ban\/"},"modified":"2024-09-27T11:46:39","modified_gmt":"2024-09-27T16:46:39","slug":"lam-the-nao-de-quan-ly-lien-mach-qua-trinh-chuyen-doi-he-sinh-thai-bao-hiem-cua-ban","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/vi\/insights\/lam-the-nao-de-quan-ly-lien-mach-qua-trinh-chuyen-doi-he-sinh-thai-bao-hiem-cua-ban\/","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 qu\u1ea3n l\u00fd li\u1ec1n m\u1ea1ch qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i h\u1ec7 sinh th\u00e1i b\u1ea3o hi\u1ec3m c\u1ee7a b\u1ea1n"},"content":{"rendered":"\n

M\u00f4 h\u00ecnh h\u1ec7 sinh th\u00e1i b\u1ea3o hi\u1ec3m<\/a> t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng quan h\u1ec7 \u0111\u1ed1i t\u00e1c cho ph\u00e9p c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m t\u00edch h\u1ee3p ch\u1eb7t ch\u1ebd h\u01a1n v\u00e0o cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng.\nV\u00ed d\u1ee5, m\u1ed9t h\u1ec7 sinh th\u00e1i P &C c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c c\u00f4ng ty \u00f4 t\u00f4 ho\u1eb7c doanh nghi\u1ec7p b\u00e1n h\u00e0ng \u00f4 t\u00f4, k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng ty b\u1ea3o hi\u1ec3m t\u1ea1i th\u1eddi \u0111i\u1ec3m ch\u00ednh x\u00e1c m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea7n b\u1ea3o hi\u1ec3m. <\/p>\n\n

C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p bi\u1ebft r\u1eb1ng h\u1ec7 sinh th\u00e1i mang l\u1ea1i t\u01b0\u01a1ng lai cho doanh nghi\u1ec7p trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1, theo Angus Ward v\u00e0 Eric Falque<\/a>, \u0111\u1ed1i t\u00e1c t\u1ea1i c\u00f4ng ty t\u01b0 v\u1ea5n BearingPoint.\nTrong m\u1ed9t nghi\u00ean c\u1ee9u, hai ph\u1ea7n ba ho\u1eb7c nhi\u1ec1u h\u01a1n c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p cho bi\u1ebft h\u1ec7 sinh th\u00e1i c\u00f3 th\u1ec3 gi\u00fap c\u00f4ng ty c\u1ee7a h\u1ecd t\u0103ng doanh thu, m\u1edf kh\u00f3a t\u0103ng tr\u01b0\u1edfng v\u00e0 t\u0103ng c\u01b0\u1eddng h\u1ee3p t\u00e1c. <\/p>\n\n

Tuy nhi\u00ean, nhi\u1ec1u nh\u00e0 l\u00e3nh \u0111\u1ea1o d\u01b0\u1eddng nh\u01b0 b\u1ed1i r\u1ed1i kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u n\u1eafm b\u1eaft nh\u1eefng c\u01a1 h\u1ed9i n\u00e0y t\u1eeb \u0111\u00e2u.\nS\u00e1u m\u01b0\u01a1i ph\u1ea7n tr\u0103m s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi trong nghi\u00ean c\u1ee9u BearingPoint cho bi\u1ebft h\u1ecd hi\u1ec7n kh\u00f4ng c\u00f3 m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o, s\u1ed1 li\u1ec7u ho\u1eb7c ph\u00e9p \u0111o hi\u1ec7u su\u1ea5t r\u00f5 r\u00e0ng cho c\u00e1c n\u1ed7 l\u1ef1c h\u1ec7 sinh th\u00e1i c\u1ee7a h\u1ecd.\nS\u00e1u m\u01b0\u01a1i hai ph\u1ea7n tr\u0103m b\u00e1o c\u00e1o r\u1eb1ng h\u1ecd kh\u00f4ng c\u00f3 \u0111\u1ed1i t\u00e1c h\u1ec7 sinh th\u00e1i n\u00e0o ngo\u00e0i n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i c\u1ee7a ch\u00ednh h\u1ecd. <\/p>\n\n

Qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i h\u1ec7 sinh th\u00e1i b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 \u0111\u01b0a c\u00e1c c\u00f4ng ty P&C b\u01b0\u1edbc v\u00e0o k\u1ef7 nguy\u00ean s\u1ed1.\nC\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m n\u1eafm l\u1ea5y t\u01b0 duy h\u1ec7 sinh th\u00e1i c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 b\u01b0\u1edbc c\u1ee5 th\u1ec3 \u0111\u1ec3 t\u00e1i t\u1ea1o l\u1ea1i ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a h\u1ecd. <\/p>\n\n

T\u1eeb t\u1ea7m nh\u00ecn \u0111\u1ebfn m\u1ee5c ti\u00eau<\/h2>\n\n

H\u1ec7 sinh th\u00e1i l\u00e0 m\u1ed9t ngh\u1ecbch l\u00fd cho c\u00e1c nh\u00f3m l\u1eadp k\u1ebf ho\u1ea1ch.\nM\u1ed9t m\u1eb7t, m\u1ed9t d\u1ef1 \u00e1n kh\u00f4ng c\u00f3 m\u1ee5c ti\u00eau s\u1ebd kh\u00f4ng \u0111i \u0111\u1ebfn \u0111\u00e2u.\nM\u1eb7t kh\u00e1c, c\u00e1c h\u1ec7 sinh th\u00e1i \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u00ean nh\u01b0 v\u1eady b\u1edfi v\u00ec ch\u00fang xu\u1ea5t hi\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n.\nS\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a h\u1ecd kh\u00f4ng ph\u1ea3i l\u00e0 tuy\u1ebfn t\u00ednh; n\u00f3 m\u00f4 h\u00ecnh h\u00f3a ch\u1eb7t ch\u1ebd s\u1ef1 t\u0103ng tr\u01b0\u1edfng t\u1ef1 nhi\u00ean h\u01a1n l\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ecbnh h\u01b0\u1edbng, vi\u1ebft Jeroen Kraaijenbrink, Ti\u1ebfn s\u0129<\/a>, t\u00e1c gi\u1ea3 c\u1ee7a “C\u1ea9m nang chi\u1ebfn l\u01b0\u1ee3c”. <\/p>\n\n

\u0110\u1ec3 bi\u1ebfn c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a t\u1ed5 ch\u1ee9c b\u1ea1n th\u00e0nh m\u1ed9t h\u1ec7 sinh th\u00e1i \u0111ang ph\u00e1t tri\u1ec3n, Kraaijenbrink khuy\u00ean b\u1ea1n n\u00ean th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn linh ho\u1ea1t, d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb \u0111\u1ec3 thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau.<\/p>\n\n

C\u00e1c m\u1ee5c ti\u00eau linh ho\u1ea1t, minh b\u1ea1ch gi\u00fap c\u00e1c \u0111\u1ed1i t\u00e1c trong h\u1ec7 sinh th\u00e1i nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c qu\u1ef9 \u0111\u1ea1o c\u1ee7a nhau.\nCh\u00fang gi\u00fap m\u1ed9t s\u1ed1 \u0111\u1ed1i t\u00e1c c\u00f3 th\u1ec3 theo \u0111u\u1ed5i c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a ri\u00eang h\u1ecd trong c\u00f9ng m\u1ed9t h\u1ec7 sinh th\u00e1i \u0111\u1ed3ng th\u1eddi \u0111\u00f3ng g\u00f3p v\u00e0o s\u1ee9c kh\u1ecfe v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n chung c\u1ee7a h\u1ec7 th\u1ed1ng. <\/p>\n\n

C\u00e1c m\u1ee5c ti\u00eau t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb \u0111\u00f3ng vai tr\u00f2 l\u00e0 kim ch\u1ec9 nam cho chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 h\u01a1n.\nH\u1ecd c\u0169ng gi\u1eef cho nh\u1eefng ng\u01b0\u1eddi tham gia \u0111o\u00e0n k\u1ebft xung quanh m\u1ed9t m\u1ee5c ti\u00eau chung.\n“L\u00fd do t\u1ed3n t\u1ea1i ch\u00ednh c\u1ee7a m\u1ed9t h\u1ec7 sinh th\u00e1i l\u00e0 gi\u00e1 tr\u1ecb m\u00e0 n\u00f3 t\u1ea1o ra cho c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3”, Kraaijenbrink gi\u1ea3i th\u00edch.\nB\u1eb1ng c\u00e1ch gi\u1eef c\u00e1c m\u1ee5c ti\u00eau t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb, c\u00e1c \u0111\u1ed1i t\u00e1c h\u1ec7 sinh th\u00e1i c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd \u0111ang \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n\n

T\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng trong vi\u1ec7c thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c, Mike Connor<\/a>, \u0111\u1ed3ng s\u00e1ng l\u1eadp v\u00e0 CEO c\u1ee7a Silicon Valley Insurance Accelerator cho bi\u1ebft.\nKhi kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c cu\u1ed9c s\u1ed1ng k\u1ef9 thu\u1eadt s\u1ed1 h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd, h\u1ecd t\u1ea1o ra d\u1eef li\u1ec7u c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m hi\u1ec3u h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro. <\/p>\n\n

Hi\u1ec3u d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u0169ng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 \u0111\u1ed5i m\u1edbi l\u1edbn h\u01a1n, \u00f4ng l\u01b0u \u00fd.\nM\u1ed9t h\u1ec7 sinh th\u00e1i t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng t\u1ea1o ra s\u1ef1 \u0111\u1ed5i m\u1edbi trong s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u00e1nh gi\u00e1 r\u1ee7i ro v\u00e0 b\u1ea3o l\u00e3nh ph\u00e1t h\u00e0nh. <\/p>\n\n

“L\u1ed9 tr\u00ecnh cho c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m kh\u00f4ng b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c c\u00f4ng ngh\u1ec7, m\u00e0 thay v\u00e0o \u0111\u00f3 l\u00e0 s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng”, Connor n\u00f3i.\nC\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00e0 \u0111\u1ed1i t\u00e1c h\u1ec7 sinh th\u00e1i tr\u01b0\u1edbc ti\u00ean ph\u1ea3i hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ea7n g\u00ec, h\u1ecd g\u1eb7p kh\u00f3 kh\u0103n \u1edf \u0111\u00e2u v\u00e0 c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0o \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng cho h\u1ecd.\nV\u1edbi nh\u1eefng hi\u1ec3u bi\u1ebft n\u00e0y, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n \u0111\u1ec3 cung c\u1ea5p s\u1ef1 tham gia, gi\u1ea3i ph\u00e1p v\u00e0 d\u1ecbch v\u1ee5 gi\u00e1 tr\u1ecb gia t\u0103ng t\u1ed1t h\u01a1n. <\/p>\n\n

\"\"<\/figure>\n\n

X\u00e2y d\u1ef1ng quan h\u1ec7 \u0111\u1ed1i t\u00e1c<\/h2>\n\n

Quan h\u1ec7 \u0111\u1ed1i t\u00e1c t\u1eeb l\u00e2u \u0111\u00e3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ee7a kinh doanh.\nTuy nhi\u00ean, h\u1ec7 sinh th\u00e1i y\u00eau c\u1ea7u c\u00e1c c\u00f4ng ty h\u1ee3p t\u00e1c theo nh\u1eefng c\u00e1ch m\u1edbi. <\/p>\n\n

Trong khi quan h\u1ec7 \u0111\u1ed1i t\u00e1c cho th\u1ea5y l\u1ee3i \u00edch kinh t\u1ebf chung, “m\u1ed9t h\u1ec7 sinh th\u00e1i k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n r\u1ed9ng l\u1edbn h\u01a1n, trong \u0111\u00f3 c\u00e1c b\u00ean li\u00ean quan \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi m\u1ee5c \u0111\u00edch kh\u00f4ng ch\u1ec9 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf th\u01b0\u01a1ng m\u1ea1i m\u00e0 c\u00f2n ph\u00e1 v\u1ee1 th\u1ecb tr\u01b0\u1eddng b\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng nh\u1eefng tr\u1ea3i nghi\u1ec7m s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a quan h\u1ec7 \u0111\u1ed1i t\u00e1c”, Daniele Presutti<\/a>, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ea5p cao v\u00e0 l\u00e3nh \u0111\u1ea1o b\u1ea3o hi\u1ec3m t\u1ea1i Accenture n\u00f3i.<\/p>\n\n

H\u01a1n m\u1ed9t n\u1eeda s\u1ed1 c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t b\u1edfi Accenture (51%) cho bi\u1ebft h\u1ecd \u0111\u00e3 g\u1eb7p \u00e1p l\u1ef1c t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u00e3 h\u1ee3p t\u00e1c b\u00ean ngo\u00e0i ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ed1t l\u00f5i c\u1ee7a b\u1ea3o hi\u1ec3m.\nB\u1eb1ng c\u00e1ch ch\u1ee7 \u0111\u1ed9ng x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 c\u1ee7a ri\u00eang h\u1ecd, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m “c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi g\u00e2y r\u1ed1i ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi b\u1ecb gi\u00e1n \u0111o\u1ea1n”, Presutti gi\u1ea3i th\u00edch. <\/p>\n\n

H\u1ec7 sinh th\u00e1i t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a s\u1ef1 h\u1ee3p t\u00e1c \u0111\u1ec3 cho ph\u00e9p c\u00e1c th\u00e0nh vi\u00ean c\u1ee7a m\u1ea1ng l\u01b0\u1edbi h\u1ec7 sinh th\u00e1i \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh m\u00e0 kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u1ebfu kh\u00f4ng.\nCh\u00fang l\u00e0m gi\u1ea3m ma s\u00e1t cho nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ea7n c\u00e1c d\u1ecbch v\u1ee5 li\u00ean quan nh\u01b0ng kh\u00e1c bi\u1ec7t, ch\u00fang cung c\u1ea5p l\u1ee3i th\u1ebf v\u1ec1 quy m\u00f4 b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi v\u00e0 ch\u00fang t\u00edch h\u1ee3p d\u1eef li\u1ec7u cho ph\u00e9p c\u00e1c c\u00f4ng ty t\u0103ng th\u00eam gi\u00e1 tr\u1ecb cho c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, theo Joydeep Sengupta<\/a> v\u00e0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ed3ng nghi\u1ec7p t\u1ea1i McKinsey. <\/p>\n\n

Trong khi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111\u01b0\u01a1ng nhi\u1ec7m \u00edt nhi\u1ec7t t\u00ecnh h\u01a1n c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u1ec1 quan h\u1ec7 \u0111\u1ed1i t\u00e1c h\u1ec7 sinh th\u00e1i, c\u1ea3 hai nh\u00f3m \u0111\u1ec1u th\u1ea5y h\u1ee9a h\u1eb9n trong vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00f4ng li\u00ean quan \u0111\u1ebfn b\u1ea3o hi\u1ec3m, nh\u01b0 c\u00e1c c\u00f4ng ty du l\u1ecbch v\u00e0 v\u1eadn t\u1ea3i, th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn v\u00e0 nh\u00e0 b\u00e1n l\u1ebb, Nidhi Agrawal<\/a> t\u1ea1i Mantra Labs vi\u1ebft.<\/p>\n\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng quan h\u1ec7 \u0111\u1ed1i t\u00e1c h\u1ec7 sinh th\u00e1i m\u1ea1nh m\u1ebd, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i tr\u1edf th\u00e0nh lo\u1ea1i \u0111\u1ed1i t\u00e1c m\u00e0 c\u00e1c doanh nghi\u1ec7p kh\u00e1c mu\u1ed1n, Michael Lyman<\/a>, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ea5p cao t\u1ea1i Accenture khuy\u00ean.\nV\u00ed d\u1ee5, trong khi 95% gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh m\u00e0 Accenture kh\u1ea3o s\u00e1t cho bi\u1ebft doanh nghi\u1ec7p c\u1ee7a h\u1ecd l\u00e0 \u0111\u1ed1i t\u00e1c h\u1ec7 sinh th\u00e1i h\u1ea5p d\u1eabn, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 h\u1ecd \u0111\u1ec1u \u0111\u00e1p \u1ee9ng ba ti\u00eau ch\u00ed m\u00e0 h\u1ecd t\u00ecm ki\u1ebfm \u1edf c\u00e1c \u0111\u1ed1i t\u00e1c c\u1ee7a m\u00ecnh: Th\u1ef1c h\u00e0nh an ninh m\u1ea1ng<\/a> t\u1ed1t, kh\u1ea3 n\u0103ng \u0111\u1ed5i m\u1edbi v\u00e0 c\u00f4ng ngh\u1ec7 t\u01b0\u01a1ng th\u00edch. <\/p>\n\n

“Tr\u01b0\u1edbc khi ch\u00fang t\u00f4i c\u00f3 th\u1ec3 h\u1ecfi ng\u01b0\u1eddi kh\u00e1c h\u1ecd c\u00f3 th\u1ec3 l\u00e0m g\u00ec cho ch\u00fang t\u00f4i, h\u00e3y h\u1ecfi b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m g\u00ec cho h\u1ecd b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda (SWOT) c\u1ee7a ch\u00ednh b\u1ea1n trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n”, Julie Volpiani<\/a>, gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb k\u00eanh t\u1ea1i Inmarsat n\u00f3i.\nB\u1eb1ng c\u00e1ch \u0111\u00f3, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m \u0111au c\u1ee7a ri\u00eang h\u1ecd, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap h\u1ecd x\u00e2y d\u1ef1ng quan h\u1ec7 \u0111\u1ed1i t\u00e1c t\u1ed1t h\u01a1n. <\/p>\n\n

Cu\u1ed1i c\u00f9ng, nh\u1ea5n m\u1ea1nh ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n t\u1ed1c \u0111\u1ed9 trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i h\u1ec7 sinh th\u00e1i b\u1ea3o hi\u1ec3m c\u1ee7a b\u1ea1n.\nGi\u1ed1ng nh\u01b0 c\u00e1c h\u1ec7 sinh th\u00e1i t\u1ef1 nhi\u00ean, h\u1ec7 sinh th\u00e1i k\u1ef9 thu\u1eadt s\u1ed1<\/a> ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd theo th\u1eddi gian.\nL\u00e0 ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean tr\u00ean hi\u1ec7n tr\u01b0\u1eddng kh\u00f4ng \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng; Gi\u1ed1ng nh\u01b0 c\u1ecf d\u1ea1i m\u1ecdc l\u00ean sau m\u1ed9t c\u01a1n m\u01b0a, m\u1ed9t h\u1ec7 sinh th\u00e1i v\u1ed9i v\u00e3 kh\u1edfi \u0111\u1ed9ng c\u00f3 th\u1ec3 th\u1ea5y r\u1ec5 c\u1ee7a n\u00f3 qu\u00e1 y\u1ebfu \u0111\u1ec3 duy tr\u00ec n\u00f3 khi th\u1eddi ti\u1ebft tr\u1edf n\u00ean x\u1ea5u.\nT\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 m\u1ea1nh m\u1ebd v\u00e0 c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng m\u1ea1nh m\u1ebd, c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan ch\u1eb7t ch\u1ebd h\u01a1n v\u1edbi th\u00e0nh c\u00f4ng, Michael G. Jacobides, Ti\u1ebfn s\u0129<\/a> v\u00e0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ed3ng nghi\u1ec7p t\u1ea1i Boston Consulting Group vi\u1ebft. <\/p>\n\n

\"\"<\/figure>\n\n

C\u00f4ng ngh\u1ec7 cho qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i h\u1ec7 sinh th\u00e1i b\u1ea3o hi\u1ec3m c\u1ee7a b\u1ea1n<\/h2>\n\n

H\u1ec7 sinh th\u00e1i c\u00f3 th\u1ec3 ph\u1ea7n l\u1edbn l\u00e0 do c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 t\u1ed3n t\u1ea1i \u0111\u1ec3 k\u1ebft n\u1ed1i c\u00e1c c\u00f4ng ty v\u1edbi nhau tr\u1ef1c tuy\u1ebfn v\u00e0 trong th\u1eddi gian th\u1ef1c.\nChia s\u1ebb d\u1eef li\u1ec7u v\u00e0 c\u00e1c t\u00ednh n\u0103ng kh\u00e1c c\u1ee7a h\u1ec7 sinh th\u00e1i tr\u1ef1c tuy\u1ebfn kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3; Ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u01a1n gi\u1ea3n. <\/p>\n\n

N\u1ec1n t\u1ea3ng<\/h2>\n\n

C\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 m\u1ed9t s\u1ef1 l\u1ef1a ch\u1ecdn trong m\u1ed9t th\u1ebf gi\u1edbi d\u1ef1a tr\u00ean h\u1ec7 sinh th\u00e1i: Tham gia v\u00e0o c\u00e1c h\u1ec7 sinh th\u00e1i do ng\u01b0\u1eddi kh\u00e1c t\u1ea1o ra, ho\u1eb7c l\u00e0 “ng\u00f4i nh\u00e0” c\u1ee7a m\u1ed9t h\u1ec7 sinh th\u00e1i m\u00e0 h\u1ecd t\u1ef1 x\u00e2y d\u1ef1ng.<\/p>\n\n

Vai tr\u00f2 th\u1ee9 hai cho ph\u00e9p m\u1ed9t c\u00f4ng ty b\u1ea3o hi\u1ec3m s\u1edf h\u1eefu s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb, c\u0169ng nh\u01b0 ki\u1ec3m so\u00e1t n\u1ec1n t\u1ea3ng.\n“C\u00e1c chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 v\u1eadn h\u00e0nh \u0111\u1eb7t c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00e0o trung t\u00e2m c\u1ee7a m\u1ed9t h\u1ec7 sinh th\u00e1i, cho ph\u00e9p h\u1ecd ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t trung t\u00e2m cho m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh nh\u1ea5t \u0111\u1ecbnh trong cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng”, Nina Bartholmes, Carina Specht v\u00e0 Marie-Christine Lehmann<\/a> t\u1ea1i PwC b\u00e1o c\u00e1o.\nL\u00e0 trung t\u00e2m c\u1ee7a m\u1ed9t h\u1ec7 sinh th\u00e1i c\u0169ng t\u1ed1i \u01b0u h\u00f3a quy\u1ec1n truy c\u1eadp d\u1eef li\u1ec7u, m\u00e0 c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n b\u1ea3o l\u00e3nh ph\u00e1t h\u00e0nh, qu\u1ea3n l\u00fd khi\u1ebfu n\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. <\/p>\n\n

Tuy nhi\u00ean, ch\u1ecdn n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p ch\u1ec9 l\u00e0 m\u1ed9t b\u01b0\u1edbc.\n\u0110\u1ec3 th\u00e0nh c\u00f4ng, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u0169ng c\u1ea7n h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c trong h\u1ec7 sinh th\u00e1i. <\/p>\n\n

S\u1ef1 h\u1ee3p t\u00e1c nh\u01b0 v\u1eady b\u1eaft \u0111\u1ea7u \u1edf nh\u00e0, Sean Baier<\/a>, ph\u00f3 gi\u00e1m \u0111\u1ed1c t\u1ea1i Accenture n\u00f3i.\nC\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m l\u00e0m vi\u1ec7c \u0111\u1ec3 lo\u1ea1i b\u1ecf silo ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ed1t l\u00f5i c\u1ee7a ri\u00eang h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb t\u1ed1t h\u01a1n \u0111\u1ec3 tham gia v\u00e0o m\u1ed9t h\u1ec7 sinh th\u00e1i v\u01b0\u1ee3t qua c\u00e1c r\u00e0o c\u1ea3n ng\u00e0nh truy\u1ec1n th\u1ed1ng.\nKhi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng ni\u1ec1m tin th\u00f4ng qua h\u1ee3p t\u00e1c n\u1ec1n t\u1ea3ng, h\u1ecd c\u1ea3i thi\u1ec7n l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a ch\u00ednh m\u00ecnh v\u00e0 \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n \u0111\u1ec3 d\u1eabn \u0111\u1ea7u cu\u1ed9c c\u00e1ch m\u1ea1ng h\u1ec7 sinh th\u00e1i. <\/p>\n\n

Api<\/h2>\n\n

Giao di\u1ec7n l\u1eadp tr\u00ecnh \u1ee9ng d\u1ee5ng (API) cho ph\u00e9p c\u00e1c h\u1ec7 sinh th\u00e1i ph\u00e1t tri\u1ec3n m\u1ea1nh trong m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 b\u1eb1ng c\u00e1ch t\u1ea1o \u0111i\u1ec1u ki\u1ec7n giao ti\u1ebfp.\nV\u1ec1 b\u1ea3n ch\u1ea5t, API cho ph\u00e9p n\u1ec1n t\u1ea3ng h\u1ec7 sinh th\u00e1i c\u1ee7a c\u00f4ng ty b\u1ea3o hi\u1ec3m giao ti\u1ebfp hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c trang web, c\u01a1 s\u1edf d\u1eef li\u1ec7u v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 cung c\u1ea5p b\u00ean th\u1ee9 ba.\nAPI c\u0169ng cho ph\u00e9p kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi tham gia h\u1ec7 sinh th\u00e1i b\u00ean th\u1ee9 ba m\u00e0 kh\u00f4ng c\u1ea7n r\u1eddi kh\u1ecfi m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a n\u1ec1n t\u1ea3ng b\u1ea3o hi\u1ec3m. <\/p>\n\n

“C\u00e1c c\u00f4ng ty c\u00f9ng nhau, \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi nhau th\u00f4ng qua c\u00e1c API m\u1edf, t\u1ea1o th\u00e0nh m\u1ed9t h\u1ec7 sinh th\u00e1i API th\u1ef1c s\u1ef1, cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t, b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p c\u00e1c d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi nhi\u1ec1u c\u00f4ng ty”, Joris Lochy<\/a>, gi\u00e1m \u0111\u1ed1c s\u1ea3n ph\u1ea9m thanh to\u00e1n t\u1ea1i Monizze cho bi\u1ebft.<\/p>\n\n

C\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111ang t\u00ecm c\u00e1ch ti\u1ebfn v\u00e0o th\u1ebf gi\u1edbi h\u1ec7 sinh th\u00e1i s\u1ebd c\u1ea7n ph\u1ea3i hi\u1ec3u v\u00e0 n\u1eafm l\u1ea5y c\u00e1c API, cho d\u00f9 h\u1ecd c\u00f3 k\u1ebf ho\u1ea1ch tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng hay tham gia h\u1ec7 sinh th\u00e1i c\u1ee7a m\u1ed9t c\u00f4ng ty kh\u00e1c.\nC\u00f4ng ngh\u1ec7 API gi\u00fap c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m cung c\u1ea5p kh\u1ea3 n\u0103ng t\u01b0\u01a1ng th\u00edch c\u00f4ng ngh\u1ec7 m\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p mu\u1ed1n t\u1eeb c\u00e1c \u0111\u1ed1i t\u00e1c h\u1ec7 sinh th\u00e1i c\u1ee7a h\u1ecd. <\/p>\n\n

API c\u0169ng h\u1ee3p l\u00fd h\u00f3a tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 cho kh\u00e1ch h\u00e0ng.\nC\u00f4ng ngh\u1ec7 n\u00e0y l\u00e0m gi\u1ea3m ma s\u00e1t v\u00e0 cho ph\u00e9p kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n t\u1ea5t c\u1ea3 c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a h\u1ecd trong m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t, do \u0111\u00f3 gi\u1ea3m nhu c\u1ea7u h\u1ecdc c\u00e1ch \u0111i\u1ec1u h\u01b0\u1edbng m\u1ed9t \u1ee9ng d\u1ee5ng ho\u1eb7c trang web kh\u00e1c. <\/p>\n\n

Vi\u1ec7c s\u1eed d\u1ee5ng API c\u00f3 th\u1ec3 c\u00e1ch m\u1ea1ng h\u00f3a c\u00e1ch c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m kinh doanh, c\u1ea3 b\u00ean trong b\u1ee9c t\u01b0\u1eddng c\u1ee7a ch\u00ednh h\u1ecd v\u00e0 trong m\u1ed9t h\u1ec7 sinh th\u00e1i l\u1edbn h\u01a1n.\n“Chi\u1ebfn l\u01b0\u1ee3c gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 d\u01b0\u1edbi d\u1ea1ng API n\u00e0y s\u1ebd kh\u00f4ng ch\u1ec9 cho ph\u00e9p ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u1ed9t c\u00f4ng ty b\u1ea3o hi\u1ec3m kh\u00e1m ph\u00e1 c\u00e1c c\u01a1 h\u1ed9i m\u1edbi m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y c\u00e1c t\u1ed5 ch\u1ee9c CNTT t\u00e1i c\u1ea5u tr\u00fac, cho ph\u00e9p h\u1ecd ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t t\u1ed5 ch\u1ee9c nhanh nh\u1eb9n h\u01a1n, l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m”, Lochy gi\u1ea3i th\u00edch. <\/p>\n\n

T\u1ea1o ra t\u1ea7m nh\u00ecn v\u00e0 m\u1ee5c ti\u00eau, l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u00e1c ph\u00f9 h\u1ee3p v\u00e0 cung c\u1ea5p c\u00e1c kh\u1ea3 n\u0103ng c\u00f4ng ngh\u1ec7 c\u1ea7n thi\u1ebft \u0111\u1ec3 h\u1ed7 tr\u1ee3 quan h\u1ec7 \u0111\u1ed1i t\u00e1c m\u1ea1nh m\u1ebd \u0111\u1ec1u \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c chuy\u1ec3n h\u1ec7 sinh th\u00e1i c\u1ee7a c\u00f4ng ty b\u1ea3o hi\u1ec3m t\u1eeb gi\u1ea5c m\u01a1 th\u00e0nh hi\u1ec7n th\u1ef1c.\nNh\u01b0 v\u1eady, ch\u00fang t\u1ea1o th\u00e0nh c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo c\u1ea7n thi\u1ebft trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i h\u1ec7 sinh th\u00e1i b\u1ea3o hi\u1ec3m. <\/p>\n\n

H\u00ecnh \u1ea3nh b\u1edfi: rawpixel\/\u00a9123RF.com, pressmaster\/\u00a9123RF.com, nateemee\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00f4 h\u00ecnh h\u1ec7 sinh th\u00e1i b\u1ea3o hi\u1ec3m t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng quan h\u1ec7 \u0111\u1ed1i t\u00e1c cho ph\u00e9p c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m t\u00edch h\u1ee3p ch\u1eb7t ch\u1ebd h\u01a1n v\u00e0o cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, m\u1ed9t h\u1ec7 sinh th\u00e1i P &C c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c c\u00f4ng ty […]<\/p>\n","protected":false},"featured_media":7939,"template":"","insight-category":[],"class_list":["post-20759","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/20759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media\/7939"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=20759"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=20759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}