{"id":20704,"date":"2024-09-27T11:08:04","date_gmt":"2024-09-27T16:08:04","guid":{"rendered":"https:\/\/bolttech.io\/insights\/tai-sao-mot-xuong-song-ky-thuat-so-manh-me-lai-quan-trong-doi-voi-p-c-trong-thoi-ky-khung-hoang\/"},"modified":"2024-09-27T11:08:12","modified_gmt":"2024-09-27T16:08:12","slug":"tai-sao-mot-xuong-song-ky-thuat-so-manh-me-lai-quan-trong-doi-voi-p-c-trong-thoi-ky-khung-hoang","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/vi\/insights\/tai-sao-mot-xuong-song-ky-thuat-so-manh-me-lai-quan-trong-doi-voi-p-c-trong-thoi-ky-khung-hoang\/","title":{"rendered":"T\u1ea1i sao m\u1ed9t x\u01b0\u01a1ng s\u1ed1ng k\u1ef9 thu\u1eadt s\u1ed1 m\u1ea1nh m\u1ebd l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi P &C trong th\u1eddi k\u1ef3 kh\u1ee7ng ho\u1ea3ng"},"content":{"rendered":"\n

Coronavirus m\u1edbi \u0111\u00e3 t\u1ea1o ra m\u1ed9t t\u00ecnh hu\u1ed1ng kh\u1ee7ng ho\u1ea3ng, trong \u0111\u00f3 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn k\u1ef9 thu\u1eadt s\u1ed1 m\u1ea1nh m\u1ebd l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft cho c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m.\nTuy nhi\u00ean, \u0111\u1ea1i d\u1ecbch kh\u00f4ng ph\u1ea3i l\u00e0 t\u00ecnh hu\u1ed1ng duy nh\u1ea5t m\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0nh m\u1ea1nh c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho m\u1ed9t c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00e0 nh\u00e2n vi\u00ean c\u1ee7a c\u00f4ng ty. <\/p>\n\n

B\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng c\u00e1c t\u00e0i s\u1ea3n k\u1ef9 thu\u1eadt s\u1ed1 m\u1ea1nh m\u1ebd v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng ch\u00fang, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m tr\u1edf n\u00ean nh\u1ea1y b\u00e9n v\u00e0 linh ho\u1ea1t h\u01a1n trong m\u1ecdi t\u00ecnh hu\u1ed1ng kh\u1ee7ng ho\u1ea3ng.\nH\u1ecd \u0111\u01b0\u1ee3c trang b\u1ecb t\u1ed1t h\u01a1n \u0111\u1ec3 qu\u1ea3n l\u00fd r\u1ee7i ro v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n\n

Gi\u1eef li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 x\u1eed l\u00fd khi\u1ebfu n\u1ea1i<\/h2>\n\n

M\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng nh\u01b0 coronavirus hi\u1ec7n t\u1ea1i, \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd b\u1eb1ng c\u00e1ch c\u00e1ch ly, l\u1ec7nh tr\u00fa \u1ea9n t\u1ea1i ch\u1ed7 v\u00e0 c\u00e1ch xa x\u00e3 h\u1ed9i, \u0111\u1eb7t ra nh\u1eefng th\u00e1ch th\u1ee9c cho kh\u00e1ch h\u00e0ng.\nH\u1ecd c\u1ea7n tr\u1ee3 gi\u00fap v\u1ec1 c\u00e1c y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng, nh\u01b0ng c\u00f3 th\u1ec3 ch\u1ec9 \u0111\u01b0\u1ee3c gi\u1ea3m xu\u1ed1ng th\u00e0nh li\u00ean l\u1ea1c t\u1eeb xa \u2014 v\u1edbi c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd v\u00e0 v\u1edbi m\u1ecdi ng\u01b0\u1eddi kh\u00e1c. <\/p>\n\n

M\u1ed9t x\u01b0\u01a1ng s\u1ed1ng k\u1ef9 thu\u1eadt s\u1ed1 m\u1ea1nh m\u1ebd cho ph\u00e9p c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m P&C duy tr\u00ec giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 x\u1eed l\u00fd c\u00e1c khi\u1ebfu n\u1ea1i hi\u1ec7u qu\u1ea3 h\u01a1n c\u1ea3 trong v\u00e0 sau kh\u1ee7ng ho\u1ea3ng.<\/p>\n\n

H\u1ee3p nh\u1ea5t c\u00e1c nh\u00f3m c\u1ee7a b\u1ea1n<\/h3>\n\n

Nhi\u1ec1u c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng trong nhi\u1ec1u th\u1eadp k\u1ef7 trong c\u00e1c silo.\nC\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed7i b\u1ed9 ph\u1eadn \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh \u0111\u1ed9c l\u1eadp, kh\u00f4ng tham chi\u1ebfu \u0111\u1ebfn c\u00e1c nhi\u1ec7m v\u1ee5 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u1edf c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c ngay c\u1ea3 khi c\u00e1c nhi\u1ec7m v\u1ee5 \u0111\u00f3 x\u1eed l\u00fd c\u00f9ng m\u1ed9t kh\u00e1ch h\u00e0ng ho\u1eb7c khi\u1ebfu n\u1ea1i.\nPh\u1ea7n l\u1edbn c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u1ee7 c\u00f4ng, theo nh\u1eefng c\u00e1ch kh\u00f3 s\u1ed1 h\u00f3a v\u00e0 th\u1eadm ch\u00ed c\u00f2n kh\u00f3 chia s\u1ebb h\u01a1n gi\u1eefa c\u00e1c h\u1ec7 th\u1ed1ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ed9c quy\u1ec1n, Colton De Vos t\u1ea1i Resolute Technology Solutions<\/a> cho bi\u1ebft. <\/p>\n\n

\u0110\u00e3 b\u1ecb bao v\u00e2y tr\u01b0\u1edbc COVID-19, c\u00e1ch ti\u1ebfp c\u1eadn im l\u1eb7ng \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t tr\u00e1ch nhi\u1ec7m l\u1edbn trong \u0111\u1ea1i d\u1ecbch hi\u1ec7n nay.<\/p>\n\n

“M\u00f4 h\u00ecnh k\u1ebf th\u1eeba c\u1ee7a vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 th\u00f4ng qua c\u00e1c ch\u1ee9c n\u0103ng ri\u00eang bi\u1ec7t, \u0111\u00f3 l\u00e0 ti\u1ebfp th\u1ecb, ph\u00e2n ph\u1ed1i, khi\u1ebfu n\u1ea1i, v.v. \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd b\u1edfi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c nhau v\u1edbi c\u00e1c m\u1ee5c ti\u00eau kh\u00e1c nhau, s\u1ebd kh\u00f4ng c\u00f2n ho\u1ea1t \u0111\u1ed9ng”, nh\u00e0 t\u01b0 v\u1ea5n ti\u1ebfp th\u1ecb Sam Makad<\/a> vi\u1ebft.<\/p>\n\n

Thay v\u00e0o \u0111\u00f3, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m s\u1ebd c\u1ea7n d\u1ef1a v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 giao ti\u1ebfp ch\u00e9o m\u00e0 h\u1ecd \u0111\u00e3 c\u00f3 v\u00e0 x\u00e2y d\u1ef1ng n\u0103ng l\u1ef1c m\u1edbi cho nh\u1eefng n\u1ed7 l\u1ef1c th\u1ed1ng nh\u1ea5t trong m\u1ecdi l\u0129nh v\u1ef1c, t\u1eeb b\u1ea3o l\u00e3nh ph\u00e1t h\u00e0nh \u0111\u1ebfn qu\u1ea3n l\u00fd khi\u1ebfu n\u1ea1i v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n\n

L\u00e0m nh\u01b0 v\u1eady cho ph\u00e9p c\u00f4ng ty b\u1ea3o hi\u1ec3m tr\u1edf th\u00e0nh chuy\u00ean gia trong ph\u00f2ng khi x\u1eed l\u00fd c\u00e1c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.\nKh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 lo l\u1eafng ho\u1eb7c b\u1ed1i r\u1ed1i, nh\u01b0ng c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o v\u00e0 thu th\u1eadp – ngay c\u1ea3 khi c\u00e1c nh\u00f3m v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a ch\u00ednh h\u1ecd b\u1ecb ph\u00e2n t\u00e1n. <\/p>\n\n

Xem x\u00e9t quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n\n

Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c n\u1ed7 l\u1ef1c \u0111\u1ec3 c\u1ea3i thi\u1ec7n n\u0103ng l\u1ef1c k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u1ec1n \u0111\u00e1p trong vi\u1ec7c c\u1ea3i thi\u1ec7n quan h\u1ec7 kh\u00e1ch h\u00e0ng.\nNh\u1eefng th\u1ea5t b\u1ea1i n\u00e0y th\u01b0\u1eddng x\u1ea3y ra do c\u00f4ng ty b\u1ea3o hi\u1ec3m \u00e1p d\u1ee5ng c\u00e1c c\u1ea3i ti\u1ebfn k\u1ef9 thu\u1eadt s\u1ed1 cho c\u00e1c ch\u1ee9c n\u0103ng ri\u00eang bi\u1ec7t c\u1ee7a doanh nghi\u1ec7p m\u00e0 kh\u00f4ng xem x\u00e9t \u1ea3nh h\u01b0\u1edfng c\u1ee7a ch\u00fang \u0111\u1ed1i v\u1edbi h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n\n

M\u1eb7c d\u00f9 c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 c\u00f3 l\u00fd do ch\u00ednh \u0111\u00e1ng \u0111\u1ec3 ngh\u0129 v\u1ec1 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a h\u1ecd theo c\u00e1c thu\u1eadt ng\u1eef ri\u00eang bi\u1ec7t, nh\u01b0ng quan \u0111i\u1ec3m n\u00e0y “b\u1ecf qua th\u1ef1c t\u1ebf l\u00e0 t\u1eeb quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng, tr\u1ea3i nghi\u1ec7m th\u01b0\u1eddng l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh duy nh\u1ea5t”, theo Tanguy Catlin<\/a> v\u00e0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ed3ng nghi\u1ec7p t\u1ea1i McKinsey.\nV\u00ed d\u1ee5, trong khi c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 xem \u0111\u1ea1i l\u00fd v\u00e0 nh\u00e2n vi\u00ean \u0111i\u1ec1u ch\u1ec9nh y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng l\u00e0 hai vai tr\u00f2 ho\u00e0n to\u00e0n kh\u00e1c nhau, c\u1ea3 hai \u0111\u1ec1u l\u00e0 “c\u00f4ng ty b\u1ea3o hi\u1ec3m” \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. <\/p>\n\n

\u0110\u1ec3 ho\u00e0n thi\u1ec7n th\u00e0nh c\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1, h\u00e3y t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 theo tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c nh\u00f3m c\u1ee7a c\u00f4ng ty.\nQuan \u0111i\u1ec3m nh\u01b0 v\u1eady \u0111\u1eb7c bi\u1ec7t c\u00f3 gi\u00e1 tr\u1ecb trong m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng, khi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1ee3 h\u00e3i, th\u1ea5t v\u1ecdng ho\u1eb7c thi\u1ebfu quy\u1ec1n truy c\u1eadp v\u00e0o th\u00f4ng tin quan tr\u1ecdng. <\/p>\n\n

\"\"<\/figure>\n\n

Duy tr\u00ec d\u00f2ng ch\u1ea3y kinh doanh<\/h2>\n\n

Trong m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111\u00f3ng hai vai tr\u00f2.\nH\u1ecd th\u01b0\u1eddng \u1edf tuy\u1ebfn \u0111\u1ea7u trong qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng v\u00ec h\u1ecd gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft c\u00e1c t\u1ed5n th\u1ea5t, r\u1ee7i ro v\u00e0 khi\u1ebfu n\u1ea1i.\nTuy nhi\u00ean, v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng lao \u0111\u1ed9ng, h\u1ecd c\u0169ng c\u00f3 th\u1ec3 ch\u1ecbu tr\u00e1ch nhi\u1ec7m b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe v\u00e0 s\u1ef1 an to\u00e0n c\u1ee7a nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh kh\u1ecfi t\u00e1c h\u1ea1i li\u00ean quan \u0111\u1ebfn kh\u1ee7ng ho\u1ea3ng. <\/p>\n\n

C\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 cho ph\u00e9p nh\u00e2n vi\u00ean b\u1ea3o hi\u1ec3m l\u00e0m vi\u1ec7c t\u1eeb xa, b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe v\u00e0 s\u1ef1 an to\u00e0n c\u1ee7a h\u1ecd m\u00e0 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c.<\/p>\n\n

Chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 nhanh ch\u00f3ng<\/h3>\n\n

Cu\u1ed9c kh\u1ee7ng ho\u1ea3ng hi\u1ec7n t\u1ea1i \u0111\u00e3 bu\u1ed9c ch\u00fang ta ph\u1ea3i suy ngh\u0129 l\u1ea1i c\u1ea3 cu\u1ed9c s\u1ed1ng c\u00e1 nh\u00e2n v\u00e0 ngh\u1ec1 nghi\u1ec7p c\u1ee7a m\u00ecnh.\nC\u00e1c doanh nghi\u1ec7p c\u0169ng \u0111ang nhanh ch\u00f3ng h\u00ecnh dung l\u1ea1i c\u00e1ch h\u1ecd ti\u1ebfn h\u00e0nh c\u00e1c c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y. <\/p>\n\n

“\u0110i\u1ec1u b\u1eaft bu\u1ed9c l\u00e0 ph\u1ea3i chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 n\u01a1i l\u00e0m vi\u1ec7c v\u00e0 gi\u00e1o d\u1ee5c c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3”, c\u1ed1 v\u1ea5n kinh doanh v\u00e0 c\u00f4ng ngh\u1ec7 Bernard Marr<\/a>, t\u00e1c gi\u1ea3 c\u1ee7a “Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o trong th\u1ef1c t\u1ebf” nh\u1eadn x\u00e9t.\n\u0110\u1ec3 c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111i tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 m\u1ed9t b\u01b0\u1edbc, chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. <\/p>\n\n

Trong khi c\u00e1c cu\u1ed9c kh\u1ee7ng ho\u1ea3ng th\u01b0\u1eddng th\u00fac \u0111\u1ea9y s\u1ef1 th\u1eadn tr\u1ecdng, \u0111\u1ea7u t\u01b0 v\u00e0o chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 b\u00e2y gi\u1edd c\u00f3 th\u1ec3 ch\u00ednh x\u00e1c l\u00e0 r\u1ee7i ro ph\u00f9 h\u1ee3p \u0111\u1ec3 ch\u1ea5p nh\u1eadn.\n“H\u01a1n bao gi\u1edd h\u1ebft, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m n\u00ean ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 h\u00e0ng \u0111\u1ea7u trong t\u00e2m tr\u00ed c\u1ee7a h\u1ecd \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 chu\u1ea9n b\u1ecb cho t\u01b0\u01a1ng lai”, Laura J. Hay<\/a>, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u to\u00e0n c\u1ea7u v\u1ec1 b\u1ea3o hi\u1ec3m t\u1ea1i KPMG International cho bi\u1ebft. <\/p>\n\n

Trong khi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m kh\u00e1c nhau s\u1ebd \u01b0u ti\u00ean c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1, Hay khuy\u00ean b\u1ea1n n\u00ean xem x\u00e9t m\u1ed9t v\u00e0i l\u0129nh v\u1ef1c ch\u00ednh.\nCh\u00fang bao g\u1ed3m kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 \u0111\u1ea7y \u0111\u1ee7 c\u00f4ng vi\u1ec7c t\u1eeb xa cho nh\u00e2n vi\u00ean, ph\u00e1t minh l\u1ea1i d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn t\u01b0\u01a1ng t\u1ef1 ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o c\u00f4ng nh\u00e2n c\u1ee7a con ng\u01b0\u1eddi v\u00e0 l\u00e0m cho nhi\u1ec1u d\u1eef li\u1ec7u v\u00e0 \u1ee9ng d\u1ee5ng c\u00f3 th\u1ec3 truy c\u1eadp \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1ch \u0111\u1eb7t ch\u00fang tr\u00ean \u0111\u00e1m m\u00e2y ho\u1eb7c tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy c\u1eadp t\u1eeb b\u1ea5t k\u1ef3 kh\u00f4ng gian l\u00e0m vi\u1ec7c n\u00e0o. <\/p>\n\n

S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7, h\u00e3y l\u00e0 con ng\u01b0\u1eddi<\/h3>\n\n

Thi\u1ebft l\u1eadp k\u1ef9 thu\u1eadt s\u1ed1 m\u1ea1nh m\u1ebd c\u00f3 ngh\u0129a l\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd b\u1ea3o hi\u1ec3m v\u00e0 tr\u01b0\u1edfng nh\u00f3m c\u00f3 th\u1ec3 gi\u00fap nh\u00e2n vi\u00ean \u0111i \u0111\u00fang h\u01b0\u1edbng m\u00e0 kh\u00f4ng khi\u1ebfn h\u1ecd c\u00f3 th\u00eam nguy c\u01a1 m\u1eafc COVID-19.\nTuy nhi\u00ean, b\u1ea3n th\u00e2n c\u00e1c c\u00f4ng c\u1ee5 n\u00ean \u0111\u01b0\u1ee3c b\u1ed5 sung b\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn s\u00e2u s\u1eafc c\u1ee7a con ng\u01b0\u1eddi \u0111\u1ed1i v\u1edbi l\u00e3nh \u0111\u1ea1o, Grant Freeland<\/a>, \u0111\u1ed1i t\u00e1c cao c\u1ea5p v\u00e0 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh t\u1ea1i Boston Consulting Group vi\u1ebft. <\/p>\n\n

M\u1edf r\u1ed9ng y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi n\u00e0y cho kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 t\u1ef1 tin v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.\nS\u1ef1 hi\u1ec7n di\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 m\u1ea1nh m\u1ebd cho ph\u00e9p giao ti\u1ebfp v\u00e0 minh b\u1ea1ch t\u1ed1t h\u01a1n, c\u00f3 th\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u1ea3m gi\u00e1c nh\u1eb9 nh\u00f5m trong kh\u1ee7ng ho\u1ea3ng c\u0169ng nh\u01b0 v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 ch\u00ednh. <\/p>\n\n

“Khi kh\u00e1ch h\u00e0ng b\u1ecb t\u00e1ch kh\u1ecfi con ng\u01b0\u1eddi v\u00e0 c\u00e1c quy tr\u00ecnh t\u1ea1o ra gi\u00e1 tr\u1ecb cho h\u1ecd, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y nh\u01b0 \u00edt n\u1ed7 l\u1ef1c h\u01a1n d\u00e0nh cho d\u1ecbch v\u1ee5. H\u1ecd \u0111\u00e1nh gi\u00e1 cao d\u1ecbch v\u1ee5 \u00edt h\u01a1n v\u00e0 sau \u0111\u00f3 h\u1ecd c\u0169ng \u0111\u00e1nh gi\u00e1 d\u1ecbch v\u1ee5 \u00edt h\u01a1n”, Ryan Buell<\/a>, ph\u00f3 gi\u00e1o s\u01b0 t\u1ea1i Tr\u01b0\u1eddng Kinh doanh Harvard n\u00f3i.<\/p>\n\n

X\u00e2y d\u1ef1ng c\u00e1c k\u1ebft n\u1ed1i k\u1ef9 thu\u1eadt s\u1ed1 m\u1ea1nh m\u1ebd h\u01a1n c\u00f3 th\u1ec3 t\u0103ng t\u00ednh minh b\u1ea1ch v\u00e0 t\u0103ng ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ea3 trong v\u00e0 sau kh\u1ee7ng ho\u1ea3ng.\nN\u00f3 th\u1ec3 hi\u1ec7n m\u1ed9t \u0111\u1ea1o \u0111\u1ee9c ch\u0103m s\u00f3c m\u00e0 kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng ch\u00fang \u0111\u00e1nh gi\u00e1 cao trong th\u1eddi \u0111i\u1ec3m kh\u00f3 kh\u0103n. <\/p>\n\n

“Quan t\u00e2m \u0111\u1ebfn ng\u01b0\u1eddi kh\u00e1c l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a l\u00e3nh \u0111\u1ea1o, b\u1ea5t k\u1ec3 b\u1ea1n \u0111ang kinh doanh g\u00ec”, Freeland n\u00f3i.\nX\u00e2y d\u1ef1ng \u0111\u1ea1o \u0111\u1ee9c ch\u0103m s\u00f3c v\u00e0 l\u00f2ng tr\u1eafc \u1ea9n cho ph\u00e9p ng\u01b0\u1eddi lao \u0111\u1ed9ng t\u1eadp trung v\u00e0 qu\u1ea3n l\u00fd r\u1ee7i ro.\nN\u00f3 c\u0169ng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00f3m chuy\u1ec3n \u0111\u1ed5i sang m\u1ed9t th\u1ebf gi\u1edbi h\u1eadu kh\u1ee7ng ho\u1ea3ng, x\u1eed l\u00fd nh\u1eefng lo l\u1eafng v\u00e0 bi\u1ebfn \u0111\u1ed9ng k\u00e9o d\u00e0i v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng ty t\u1ed1t h\u01a1n. <\/p>\n\n

\"\"<\/figure>\n\n

C\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng x\u01b0\u01a1ng s\u1ed1ng k\u1ef9 thu\u1eadt s\u1ed1<\/h2>\n\n

M\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 l\u00fac \u0111\u1ec3 th\u1eed nh\u1eefng \u0111i\u1ec1u m\u1edbi, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi c\u00e1ch ly giao ti\u1ebfp x\u00e3 h\u1ed9i v\u00e0 c\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng t\u01b0\u01a1ng t\u1ef1 g\u00e2y kh\u00f3 kh\u0103n cho vi\u1ec7c t\u1eadp h\u1ee3p nh\u00e2n vi\u00ean c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n thay \u0111\u1ed5i t\u1ea1i ch\u1ed7.\nTuy nhi\u00ean, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 b\u01b0\u1edbc \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch, th\u1eed nghi\u1ec7m c\u00e1c t\u00f9y ch\u1ecdn k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng hi\u1ec7n c\u00f3 c\u1ee7a h\u1ecd. <\/p>\n\n

Quan s\u00e1t v\u00e0 n\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng \u0111\u00e3 ph\u00e1t tri\u1ec3n<\/h3>\n\n

Trong l\u1ecbch s\u1eed, c\u00e1c \u0111i\u1ec3m kh\u1ee7ng ho\u1ea3ng ch\u1ee9a \u0111\u1ef1ng h\u1ea1t gi\u1ed1ng c\u1ee7a s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 \u0111\u1ed5i m\u1edbi to l\u1edbn.\nV\u00ed d\u1ee5, Th\u1ebf chi\u1ebfn II \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch v\u0103n h\u00f3a Hoa K\u1ef3 \u0111\u1ed1i x\u1eed v\u1edbi ph\u1ee5 n\u1eef trong l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng v\u00e0 c\u0169ng d\u1eabn \u0111\u1ebfn nh\u1eefng \u0111\u1ed5i m\u1edbi trong k\u1ef9 thu\u1eadt, \u0111i\u1ec7n t\u1eed v\u00e0 kh\u00e1ng sinh l\u00e0m thay \u0111\u1ed5i c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng gia \u0111\u00ecnh c\u1ee7a h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi.\nTh\u00e0nh qu\u1ea3 c\u1ee7a nh\u1eefng \u0111\u1ed5i m\u1edbi n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c g\u1eb7t h\u00e1i trong nh\u1eefng th\u1eadp k\u1ef7 sau chi\u1ebfn tranh, nh\u01b0ng h\u1ea1t gi\u1ed1ng \u0111\u00e3 \u0111\u01b0\u1ee3c gieo trong ch\u00ednh cu\u1ed9c kh\u1ee7ng ho\u1ea3ng. <\/p>\n\n

Trong th\u1ebf gi\u1edbi ng\u00e0y nay, nhi\u1ec1u \u0111\u1ed5i m\u1edbi h\u1ea1t gi\u1ed1ng cho s\u1ef1 th\u1ecbnh v\u01b0\u1ee3ng sau \u0111\u1ea1i d\u1ecbch l\u00e0 k\u1ef9 thu\u1eadt s\u1ed1.\nTr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, \u0111\u00e3 \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 c\u00f4ng ty b\u1ea3o hi\u1ec3m ch\u1ea5p nh\u1eadn, mang \u0111\u1ebfn m\u1ed9t s\u1ed1 c\u01a1 h\u1ed9i \u0111\u1ec3 qu\u1ea3n l\u00fd r\u1ee7i ro v\u00e0 t\u0103ng tr\u01b0\u1edfng kinh doanh trong v\u00e0 sau khi \u1ee9ng ph\u00f3 v\u1edbi \u0111\u1ea1i d\u1ecbch t\u00edch c\u1ef1c. <\/p>\n\n

V\u00ed d\u1ee5: c\u00e1c n\u1ec1n t\u1ea3ng h\u1ed7 tr\u1ee3 AI c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i nh\u00e2n vi\u00ean t\u1eeb xa v\u1edbi \u0111\u1ed3ng nghi\u1ec7p c\u0169ng nh\u01b0 nh\u00e2n vi\u00ean v\u1edbi kh\u00e1ch h\u00e0ng.\nS\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa AI v\u00e0 d\u1eef li\u1ec7u l\u1edbn c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 m\u00f4 h\u00ecnh ti\u00eau d\u00f9ng v\u00e0 cung c\u1ea5p s\u1ef1 c\u00e1 nh\u00e2n h\u00f3a m\u00e0 kh\u00e1ch h\u00e0ng mong mu\u1ed1n, Fran\u00e7ois Candelon<\/a> v\u00e0 c\u00e1c \u0111\u1ed3ng nghi\u1ec7p t\u1ea1i Vi\u1ec7n BCG Henderson cho bi\u1ebft. <\/p>\n\n

C\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m quan s\u00e1t v\u00e0 n\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 AI, h\u1ec7 sinh th\u00e1i b\u1ea3o hi\u1ec3m v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng b\u1ea3o v\u1ec7 ng\u01b0\u1eddi lao \u0111\u1ed9ng v\u00e0 ti\u1ebfn h\u00e0nh kinh doanh ngay h\u00f4m nay.\nH\u1ecd c\u0169ng \u0111\u1ecbnh v\u1ecb m\u00ecnh \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng khi cu\u1ed9c kh\u1ee7ng ho\u1ea3ng COVID-19 qua \u0111i. <\/p>\n\n

Nh\u00ecn v\u1ec1 ph\u00eda tr\u01b0\u1edbc<\/h3>\n\n

Trong m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng, quan \u0111i\u1ec3m c\u1ee7a ch\u00fang ta c\u00f3 xu h\u01b0\u1edbng \u1edf \u0111\u00e2y v\u00e0 b\u00e2y gi\u1edd.\nM\u1eb7c d\u00f9 t\u1eadp trung v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0y c\u00f3 th\u1ec3 gi\u00fap ch\u00fang ta s\u1ed1ng s\u00f3t sau m\u1ed9t m\u1ed1i \u0111e d\u1ecda s\u1eafp x\u1ea3y ra, nh\u01b0ng n\u00f3 kh\u00f4ng l\u00fd t\u01b0\u1edfng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t con \u0111\u01b0\u1eddng tho\u00e1t kh\u1ecfi kh\u1ee7ng ho\u1ea3ng ho\u1eb7c x\u00e2y d\u1ef1ng l\u1ea1i m\u1ed9t t\u01b0\u01a1ng lai m\u1edbi. <\/p>\n\n

“C\u00e1c cu\u1ed9c kh\u1ee7ng ho\u1ea3ng th\u01b0\u1eddng \u0111\u00e1nh d\u1ea5u c\u00e1c \u0111i\u1ec3m u\u1ed1n chi\u1ebfn l\u01b0\u1ee3c, v\u00e0 s\u1ef1 t\u1eadp trung c\u1ea7n thi\u1ebft v\u00e0o hi\u1ec7n t\u1ea1i kh\u00f4ng n\u00ean l\u1ea5n \u00e1t vi\u1ec7c xem x\u00e9t t\u01b0\u01a1ng lai. C\u00e1c c\u00e2u h\u1ecfi ch\u00ednh tr\u1edf th\u00e0nh, \u0111i\u1ec1u g\u00ec ti\u1ebfp theo, v\u00e0 v\u1edbi nh\u1eefng h\u1eadu qu\u1ea3 v\u00e0 c\u01a1 h\u1ed9i n\u00e0o?”, Martin Reeves<\/a> v\u00e0 c\u00e1c \u0111\u1ed3ng nghi\u1ec7p vi\u1ebft t\u1ea1i Vi\u1ec7n BCG Henderson.<\/p>\n\n

Trong m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng, c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 s\u1ef1 chu\u1ea9n b\u1ecb ph\u00f9 h\u1ee3p t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t.\nM\u1eb7c d\u00f9 vi\u1ec7c x\u00e2y d\u1ef1ng c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng k\u1ef9 thu\u1eadt s\u1ed1 trong th\u1eddi k\u1ef3 \u0111\u1ea1i d\u1ecbch l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c, nh\u01b0ng c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a h\u1ecd gi\u1edd \u0111\u00e2y s\u1ebd c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd r\u1ee7i ro v\u00e0 \u1ee9ng ph\u00f3 v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. <\/p>\n\n

\u1ea2nh: racorn\/\u00a9123RF.com, primagefactory\/\u00a9123RF.com, Jozef Polc\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Coronavirus m\u1edbi \u0111\u00e3 t\u1ea1o ra m\u1ed9t t\u00ecnh hu\u1ed1ng kh\u1ee7ng ho\u1ea3ng, trong \u0111\u00f3 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn k\u1ef9 thu\u1eadt s\u1ed1 m\u1ea1nh m\u1ebd l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft cho c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m. Tuy nhi\u00ean, \u0111\u1ea1i d\u1ecbch kh\u00f4ng ph\u1ea3i l\u00e0 t\u00ecnh hu\u1ed1ng duy nh\u1ea5t m\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0nh m\u1ea1nh c\u00f3 th\u1ec3 mang […]<\/p>\n","protected":false},"featured_media":8075,"template":"","insight-category":[],"class_list":["post-20704","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/20704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media\/8075"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=20704"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=20704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}