{"id":19861,"date":"2024-09-20T13:27:07","date_gmt":"2024-09-20T18:27:07","guid":{"rendered":"https:\/\/bolttech.io\/insights\/thi-truong-nha-o-my-se-anh-huong-den-bao-hiem-chu-nha-nhu-the-nao\/"},"modified":"2024-09-20T13:27:17","modified_gmt":"2024-09-20T18:27:17","slug":"thi-truong-nha-o-my-se-anh-huong-den-bao-hiem-chu-nha-nhu-the-nao","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/vi\/insights\/thi-truong-nha-o-my-se-anh-huong-den-bao-hiem-chu-nha-nhu-the-nao\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng nh\u00e0 \u1edf M\u1ef9 s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn b\u1ea3o hi\u1ec3m ch\u1ee7 nh\u00e0 nh\u01b0 th\u1ebf n\u00e0o"},"content":{"rendered":"\n

Gi\u1ed1ng nh\u01b0 r\u1ea5t nhi\u1ec1u \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a cu\u1ed9c s\u1ed1ng \u1edf M\u1ef9, th\u1ecb tr\u01b0\u1eddng nh\u00e0 \u1edf \u0111\u00e3 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng c\u1ee7a COVID-19.\nM\u00f4 h\u00ecnh nhu c\u1ea7u thay \u0111\u1ed5i v\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng m\u1edbi gi\u1ea3m m\u1ea1nh \u0111\u00e3 d\u1eabn \u0111\u1ebfn gi\u00e1 t\u0103ng, nhi\u1ec1u th\u1ea5t v\u1ecdng h\u01a1n cho ng\u01b0\u1eddi mua s\u1eafm v\u00e0 m\u1ed1i quan t\u00e2m m\u1edbi trong vi\u1ec7c ti\u1ebft ki\u1ec7m ti\u1ec1n cho b\u1ea3o hi\u1ec3m ch\u1ee7 nh\u00e0 ho\u1eb7c ng\u01b0\u1eddi thu\u00ea nh\u00e0. <\/p>\n\n

C\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u1eabn nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nh\u1eefng thay \u0111\u1ed5i quan tr\u1ecdng trong th\u1ecb tr\u01b0\u1eddng nh\u00e0 \u1edf c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u thay \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1p \u1ee9ng hi\u1ec7u qu\u1ea3.<\/p>\n\n

Bi\u1ebfn \u0111\u1ed9ng trong th\u1ecb tr\u01b0\u1eddng nh\u00e0 \u1edf<\/h2>\n\n

B\u1ea5t ch\u1ea5p nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a COVID-19, doanh s\u1ed1 b\u00e1n nh\u00e0 v\u1eabn m\u1ea1nh m\u1ebd.<\/p>\n\n

Tuy nhi\u00ean, khi ng\u01b0\u1eddi mua chuy\u1ec3n t\u1eeb h\u00e0ng ng\u0169 ng\u01b0\u1eddi thu\u00ea nh\u00e0 sang ch\u1ee7 nh\u00e0, s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 c\u00f3 s\u1eb5n \u1edf M\u1ef9 ti\u1ebfp t\u1ee5c gi\u1ea3m.\nT\u1eeb th\u00e1ng 7\/2019 \u0111\u1ebfn th\u00e1ng 7\/2020, s\u1ed1 l\u01b0\u1ee3ng b\u1ea5t \u0111\u1ed9ng s\u1ea3n ni\u00eam y\u1ebft m\u1edbi tr\u00ean to\u00e0n qu\u1ed1c \u0111\u00e3 gi\u1ea3m 13,4%, theo c\u00e1c nh\u00e0 ph\u00e2n t\u00edch Sabrina Speianu v\u00e0 Danielle Hale<\/a>.\n\u1ede nhi\u1ec1u khu v\u1ef1c \u0111\u00f4 th\u1ecb, h\u00e0ng t\u1ed3n kho nh\u00e0 c\u00f3 s\u1eb5n th\u1eadm ch\u00ed c\u00f2n gi\u1ea3m nhanh h\u01a1n. <\/p>\n\n

Trong khi \u0111\u00f3, vi\u1ec7c x\u00e2y d\u1ef1ng nh\u00e0 \u1edf m\u1edbi \u0111\u00e3 b\u1ecb \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3, gi\u1ea3m trong su\u1ed1t n\u0103m 2020 b\u1ea5t ch\u1ea5p d\u1ef1 \u0111o\u00e1n r\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng s\u1ebd m\u1edf r\u1ed9ng ngay c\u1ea3 v\u1edbi cu\u1ed9c kh\u1ee7ng ho\u1ea3ng COVID-19.\nVi\u1ec7c thi\u1ebfu x\u00e2y d\u1ef1ng m\u1edbi c\u1ed9ng v\u1edbi nhu c\u1ea7u v\u1ec1 nh\u00e0 hi\u1ec7n c\u00f3 \u0111\u00e3 l\u1ea7n l\u01b0\u1ee3t \u0111\u1ea9y gi\u00e1 l\u00ean cao.\nGi\u00e1 ni\u00eam y\u1ebft trung b\u00ecnh qu\u1ed1c gia cho c\u00e1c ng\u00f4i nh\u00e0 \u1edf M\u1ef9 \u0111\u00e3 t\u0103ng 8,5% trong kho\u1ea3ng th\u1eddi gian t\u1eeb th\u00e1ng 7\/2019 \u0111\u1ebfn th\u00e1ng 7\/2020, Speianu v\u00e0 Hale vi\u1ebft. <\/p>\n\n

“Th\u1ecb tr\u01b0\u1eddng nh\u00e0 \u1edf M\u1ef9 \u0111ang b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng kh\u1ea3 n\u0103ng chi tr\u1ea3 to\u00e0n di\u1ec7n”, Josiah Wilmoth<\/a>, c\u1ef1u bi\u00ean t\u1eadp vi\u00ean M\u1ef9 t\u1ea1i CCN Markets n\u00f3i.<\/p>\n\n

Kh\u1ea3 n\u0103ng chi tr\u1ea3 v\u00e0 s\u1ef1 khan hi\u1ebfm ng\u00e0y c\u00e0ng t\u0103ng khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi mua nh\u00e0 hy v\u1ecdng l\u00f9ng s\u1ee5c th\u1ecb tr\u01b0\u1eddng trong nhi\u1ec1u th\u00e1ng m\u00e0 kh\u00f4ng th\u00e0nh c\u00f4ng.\nTrong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi mua t\u00edch c\u1ef1c tham gia t\u00ecm ki\u1ebfm m\u1ed9t ng\u00f4i nh\u00e0 m\u1edbi, 59% t\u00ecm ki\u1ebfm ba th\u00e1ng tr\u1edf l\u00ean m\u00e0 kh\u00f4ng th\u00e0nh c\u00f4ng, Rose Quint<\/a>, tr\u1ee3 l\u00fd ph\u00f3 ch\u1ee7 t\u1ecbch nghi\u00ean c\u1ee9u kh\u1ea3o s\u00e1t t\u1ea1i Hi\u1ec7p h\u1ed9i c\u00e1c nh\u00e0 x\u00e2y d\u1ef1ng qu\u1ed1c gia vi\u1ebft.\nBa m\u01b0\u01a1i ph\u1ea7n tr\u0103m ng\u01b0\u1eddi t\u00ecm nh\u00e0 b\u00e1o c\u00e1o b\u1ecb tr\u1ea3 gi\u00e1 cao h\u01a1n b\u1edfi nh\u1eefng ng\u01b0\u1eddi mua kh\u00e1c, t\u0103ng 12 ph\u1ea7n tr\u0103m so v\u1edbi n\u0103m 2019. <\/p>\n\n

L\u00e3i su\u1ea5t th\u1ea5p ti\u1ebfp t\u1ee5c l\u00e0m cho c\u00e1c kho\u1ea3n th\u1ebf ch\u1ea5p tr\u1edf th\u00e0nh m\u1ed9t l\u1ef1a ch\u1ecdn h\u1ea5p d\u1eabn h\u01a1n so v\u1edbi thu\u00ea nh\u00e0.\nTuy nhi\u00ean, gi\u00e1 c\u1ea3 t\u0103ng cao, do nhu c\u1ea7u cao v\u00e0 ngu\u1ed3n cung suy gi\u1ea3m, khi\u1ebfn vi\u1ec7c mua nh\u00e0 th\u1ef1c s\u1ef1 tr\u1edf n\u00ean kh\u00f3 kh\u0103n \u1edf nhi\u1ec1u \u0111\u1ecba ph\u01b0\u01a1ng. <\/p>\n\n

Trong khi \u0111\u00f3, gi\u00e1 thu\u00ea nh\u00e0 ng\u00e0y c\u00e0ng t\u0103ng tr\u00ean to\u00e0n qu\u1ed1c.\nTr\u00ean th\u1ef1c t\u1ebf, Marco Santarelli<\/a>, ng\u01b0\u1eddi s\u00e1ng l\u1eadp Norada Real Estate Investments, ch\u1ec9 ra nghi\u00ean c\u1ee9u cho th\u1ea5y gi\u00e1 thu\u00ea \u0111\u00e3 t\u0103ng 2,8% t\u1eeb n\u0103m 2019 \u0111\u1ebfn n\u0103m 2020.\nGi\u00e1 c\u1ea3 t\u0103ng cao si\u1ebft ch\u1eb7t ng\u00e2n s\u00e1ch h\u1ed9 gia \u0111\u00ecnh, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi thu\u00ea nh\u00e0 v\u00e0 ch\u1ee7 nh\u00e0 t\u00ecm ki\u1ebfm c\u00e1c giao d\u1ecbch t\u1ed1t h\u01a1n v\u1ec1 b\u1ea3o hi\u1ec3m. <\/p>\n\n

\"\"<\/figure>\n\n

Nhu c\u1ea7u m\u1edbi c\u1ee7a kh\u00e1ch h\u00e0ng trong b\u1ea3o hi\u1ec3m ch\u1ee7 nh\u00e0<\/h2>\n\n

Th\u00f4ng th\u01b0\u1eddng ch\u1ee7 nh\u00e0 ho\u1eb7c ng\u01b0\u1eddi thu\u00ea nh\u00e0, b\u1ea3o hi\u1ec3m kh\u00f4ng \u0111\u00f2i h\u1ecfi nhi\u1ec1u suy ngh\u0129 ho\u1eb7c s\u1ef1 ch\u00fa \u00fd.\nKh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m ch\u1ec9 c\u1ea7n mua b\u1ea3o hi\u1ec3m, thanh to\u00e1n v\u00e0 kh\u00f4ng lo l\u1eafng v\u1ec1 \u0111i\u1ec1u \u0111\u00f3 cho \u0111\u1ebfn khi h\u1ecd c\u00f3 y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng. <\/p>\n\n

Tuy nhi\u00ean, COVID-19 \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m t\u01b0\u01a1ng t\u00e1c v\u1edbi nhi\u1ec1u lo\u1ea1i b\u1ea3o hi\u1ec3m t\u00e0i s\u1ea3n kh\u00e1c nhau.\n“C\u00e1c c\u00e1 nh\u00e2n hi\u1ec7n \u0111ang t\u00ecm c\u00e1ch hi\u1ec3u ph\u1ea1m vi b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd, gi\u1ea3i ph\u00f3ng ti\u1ec1n v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c r\u1ee7i ro”, Alex D’Amico<\/a>, \u0111\u1ed1i t\u00e1c cao c\u1ea5p t\u1ea1i McKinsey vi\u1ebft. <\/p>\n\n

\u0110\u1ec3 c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng, c\u1ea3i thi\u1ec7n ph\u00e2n ph\u1ed1i<\/h3>\n\n

M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a J.D. Power<\/a> cho th\u1ea5y kh\u00e1ch h\u00e0ng \u00edt c\u00f3 kh\u1ea3 n\u0103ng \u1edf l\u1ea1i v\u1edbi h\u00e3ng b\u1ea3o hi\u1ec3m ch\u1ee7 nh\u00e0 hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd n\u1ebfu ph\u00ed b\u1ea3o hi\u1ec3m t\u0103ng qu\u00e1 m\u1ea1nh ho\u1eb7c n\u1ebfu h\u1ecd g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c n\u1ed9p \u0111\u01a1n y\u00eau c\u1ea7u.<\/p>\n\n

C\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a m\u1ed1i quan h\u1ec7.\nTrong khi ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m \u0111\u00e1nh gi\u00e1 cao m\u1ed9t quy tr\u00ecnh trong \u0111\u00f3 m\u1ed9t s\u1ed1 b\u01b0\u1edbc nh\u1ea5t \u0111\u1ecbnh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u1eed l\u00fd b\u1eb1ng k\u1ef9 thu\u1eadt s\u1ed1, ch\u1ec9 c\u00f3 b\u1ed1n ph\u1ea7n tr\u0103m kh\u00e1ch h\u00e0ng mu\u1ed1n nhu c\u1ea7u b\u1ea3o hi\u1ec3m ch\u1ee7 nh\u00e0 c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng ho\u00e0n to\u00e0n tr\u1ef1c tuy\u1ebfn v\u00e0 27 ph\u1ea7n tr\u0103m mu\u1ed1n m\u1ed9t quy tr\u00ecnh x\u1ea3y ra ho\u00e0n to\u00e0n ngo\u1ea1i tuy\u1ebfn, theo nghi\u00ean c\u1ee9u. <\/p>\n\n

Trong khi \u0111\u00f3, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111\u00e3 b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac.\nV\u00ed d\u1ee5, m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Deloitte cho th\u1ea5y c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111ang b\u1eaft \u0111\u1ea7u cam k\u1ebft t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ng\u00e2n s\u00e1ch CNTT cao h\u01a1n cho ph\u00e2n t\u00edch, AI v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c nh\u1eb1m c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, Sam Friedman<\/a> v\u00e0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ed3ng nghi\u1ec7p t\u1ea1i Deloitte cho bi\u1ebft. <\/p>\n\n

S\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 thay \u0111\u1ed5i kh\u00f4ng?<\/h3>\n\n

Khi n\u0103m 2020 b\u1eaft \u0111\u1ea7u, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m ch\u1ee7 nh\u00e0 \u0111ang c\u00f3 t\u1ef7 l\u1ec7 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng cao k\u1ef7 l\u1ee5c, \u0111\u1eb7c bi\u1ec7t l\u00e0 li\u00ean quan \u0111\u1ebfn quy tr\u00ecnh y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng c\u1ee7a h\u1ecd.\nNghi\u00ean c\u1ee9u c\u1ee7a J.D. Power cho th\u1ea5y s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi c\u00e1c y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng t\u00e0i s\u1ea3n b\u1ea3o hi\u1ec3m c\u1ee7a ch\u1ee7 nh\u00e0 \u0111\u1ea1t 881 tr\u00ean thang \u0111i\u1ec3m 1000, m\u1ee9c cao k\u1ef7 l\u1ee5c cho nghi\u00ean c\u1ee9u. <\/p>\n\n

Ph\u1ea7n l\u1edbn t\u00edn d\u1ee5ng cho s\u1ef1 h\u00e0i l\u00f2ng n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c trao cho c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m.\n“C\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m gia \u0111\u00ecnh \u0111\u00e3 d\u00e0nh r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c \u0111\u1ec3 tinh ch\u1ec9nh kh\u1ea3 n\u0103ng x\u1eed l\u00fd khi\u1ebfu n\u1ea1i c\u1ee7a h\u1ecd th\u00f4ng qua s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n, c\u00f4ng ngh\u1ec7 n\u00e2ng cao v\u00e0 ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n”, David Pieffer<\/a>, tr\u01b0\u1edfng nh\u00f3m t\u00e0i s\u1ea3n v\u00e0 th\u01b0\u01a1ng vong v\u1ec1 t\u00ecnh b\u00e1o b\u1ea3o hi\u1ec3m t\u1ea1i J.D. Power cho bi\u1ebft. <\/p>\n\n

M\u1eb7c d\u00f9 c\u00f2n qu\u00e1 s\u1edbm \u0111\u1ec3 ch\u1eafc ch\u1eafn, nh\u01b0ng c\u00f3 th\u1ec3 vi\u1ec7c thay \u0111\u1ed5i m\u00f4 h\u00ecnh s\u1eed d\u1ee5ng nh\u00e0 c\u0169ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi quy tr\u00ecnh y\u00eau c\u1ea7u b\u1ea3o hi\u1ec3m c\u1ee7a ch\u1ee7 nh\u00e0.<\/p>\n\n

Khi \u0111\u1ea1i d\u1ecbch ti\u1ebfp t\u1ee5c g\u00e2y \u00e1p l\u1ef1c l\u00ean c\u00e1c gia \u0111\u00ecnh ph\u1ea3i \u1edf nh\u00e0 \u0111\u1ec3 l\u00e0m vi\u1ec7c v\u00e0 \u0111i h\u1ecdc, n\u00f3 c\u0169ng thay \u0111\u1ed5i c\u00e1c m\u00f4 h\u00ecnh h\u00e0nh vi c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 nghi\u00eam tr\u1ecdng c\u1ee7a c\u00e1c y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng theo ch\u00ednh s\u00e1ch b\u1ea3o hi\u1ec3m c\u1ee7a ng\u01b0\u1eddi thu\u00ea nh\u00e0 ho\u1eb7c ch\u1ee7 nh\u00e0.<\/p>\n\n

C\u00f3 m\u1ed9t gia \u0111\u00ecnh \u1edf nh\u00e0 trong h\u1ea7u h\u1ebft ho\u1eb7c c\u1ea3 ng\u00e0y c\u00f3 th\u1ec3 gi\u00fap ng\u0103n ch\u1eb7n k\u1ebb tr\u1ed9m, v\u00ed d\u1ee5.\nM\u1ed9t t\u00e0i s\u1ea3n li\u00ean t\u1ee5c b\u1ecb chi\u1ebfm \u0111\u00f3ng c\u0169ng \u0111\u01b0\u1ee3c theo d\u00f5i li\u00ean t\u1ee5c, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3m thi\u1ec7t h\u1ea1i t\u1eeb c\u00e1c s\u1ef1 ki\u1ec7n nh\u01b0 r\u00f2 r\u1ec9 \u0111\u01b0\u1eddng \u1ed1ng ho\u1eb7c h\u1ecfa ho\u1ea1n h\u1ed9 gia \u0111\u00ecnh.\nNh\u01b0ng vi\u1ec7c s\u1eed d\u1ee5ng li\u00ean t\u1ee5c \u0111\u00f3 c\u0169ng c\u00f3 th\u1ec3 l\u00e0m t\u0103ng nguy c\u01a1 tai n\u1ea1n ho\u1eb7c c\u00e1c lo\u1ea1i thi\u1ec7t h\u1ea1i t\u00e0i s\u1ea3n kh\u00e1c. <\/p>\n\n

Khi c\u00e1c y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng thay \u0111\u1ed5i do COVID-19, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m s\u1ebd c\u1ea7n nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a h\u1ecd.<\/p>\n\n

\"\"<\/figure>\n\n

L\u00e0m th\u1ebf n\u00e0o c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft vi\u1ec7c thay \u0111\u1ed5i m\u00f4 h\u00ecnh nh\u00e0 \u1edf v\u00e0 b\u1ea3o hi\u1ec3m<\/h2>\n\n

COVID-19 \u0111\u00e3 th\u00fac \u0111\u1ea9y nhi\u1ec1u ch\u1ee7 nh\u00e0 chuy\u1ec3n \u0111i v\u00e0 ng\u01b0\u1eddi thu\u00ea nh\u00e0 tr\u1edf th\u00e0nh ng\u01b0\u1eddi mua l\u1ea7n \u0111\u1ea7u, Robert J. Shiller<\/a>, gi\u00e1o s\u01b0 kinh t\u1ebf t\u1ea1i \u0110\u1ea1i h\u1ecdc Yale vi\u1ebft.\n\u0110\u1ea1i d\u1ecbch c\u0169ng \u0111\u00e3 khu\u1ea5y \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng cho thu\u00ea, khi ng\u01b0\u1eddi lao \u0111\u1ed9ng di chuy\u1ec3n \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00f4ng vi\u1ec7c m\u1edbi, t\u00ecm ki\u1ebfm m\u1ed9t ng\u00f4i nh\u00e0 nh\u1ecf h\u01a1n ho\u1eb7c t\u00ecm ki\u1ebfm m\u1ed9t n\u01a1i c\u00f3 di\u1ec7n t\u00edch l\u1edbn h\u01a1n cho m\u1ed9t v\u0103n ph\u00f2ng t\u1ea1i nh\u00e0. <\/p>\n\n

Mua nh\u00e0 do \u0111\u1ea1i d\u1ecbch: COVID-19 khuy\u1ebfn kh\u00edch mua nh\u00e0 nh\u01b0 th\u1ebf n\u00e0o<\/h3>\n\n

Ph\u1ea3n \u1ee9ng c\u1ee7a li\u00ean bang \u0111\u1ed1i v\u1edbi \u0111\u1ea1i d\u1ecbch COVID-19 c\u00f3 th\u1ec3 \u0111\u00e3 l\u00e0m t\u0103ng s\u1ef1 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c mua nh\u00e0, Joy Wiltermuth<\/a> vi\u1ebft t\u1ea1i MarketWatch.\nV\u00ed d\u1ee5, m\u1ed9t l\u1ef1a ch\u1ecdn ho\u00e3n tr\u1ea3 n\u1ee3 12 th\u00e1ng cho nh\u1eefng ng\u01b0\u1eddi vay c\u00f3 c\u00e1c kho\u1ea3n th\u1ebf ch\u1ea5p \u0111\u01b0\u1ee3c li\u00ean bang h\u1ed7 tr\u1ee3 \u0111\u01b0\u1ee3c th\u00f4ng qua nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a \u0110\u1ea1o lu\u1eadt CARES, \u0111\u00e3 gi\u00fap nhi\u1ec1u ng\u01b0\u1eddi \u1edf trong nh\u00e0 c\u1ee7a h\u1ecd ngay c\u1ea3 khi t\u1ef7 l\u1ec7 th\u1ea5t nghi\u1ec7p t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3. <\/p>\n\n

Ngo\u00e0i ra, nhi\u1ec1u c\u01b0 d\u00e2n th\u00e0nh ph\u1ed1 l\u00e0m vi\u1ec7c to\u00e0n th\u1eddi gian t\u1ea1i nh\u00e0 b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm nh\u1eefng ng\u00f4i nh\u00e0 l\u1edbn h\u01a1n \u1edf v\u00f9ng ngo\u1ea1i \u00f4.\n“H\u1ecd n\u00f3i r\u1eb1ng h\u1ecd mu\u1ed1n c\u00f3 m\u1ed9t kho\u1ea3ng s\u00e2n y\u00ean t\u0129nh v\u00e0 h\u01a1n h\u1ebft l\u00e0 m\u1ed9t v\u0103n ph\u00f2ng t\u1ea1i nh\u00e0”, nh\u00e0 m\u00f4i gi\u1edbi b\u1ea5t \u0111\u1ed9ng s\u1ea3n Madeline Wiebicke<\/a> n\u00f3i. <\/p>\n\n

Khi l\u00e0m vi\u1ec7c t\u1ea1i nh\u00e0 tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n, v\u00e0 khi tr\u1ebb em h\u1ecdc \u1edf nh\u00e0 thay v\u00ec tr\u1edf l\u1ea1i tr\u01b0\u1eddng h\u1ecdc tr\u1ef1c ti\u1ebfp, nhu c\u1ea7u v\u1ec1 nh\u1eefng ng\u00f4i nh\u00e0 c\u00f3 \u0111\u1ee7 kh\u00f4ng gian \u0111\u1ec3 ch\u1ee9a t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c.<\/p>\n\n

Tuy nhi\u00ean, m\u1ed9t s\u1ed1 nh\u00e0 b\u00ecnh lu\u1eadn \u0111ang d\u1ef1 \u0111o\u00e1n s\u1ef1 \u0111\u1ea3o ng\u01b0\u1ee3c trong s\u1ef1 b\u00f9ng n\u1ed5 doanh s\u1ed1 b\u00e1n nh\u00e0 \u1edf \u0111\u1eb7c tr\u01b0ng cho n\u1eeda \u0111\u1ea7u n\u0103m 2020.\n Nancy Vanden Houten<\/a>, nh\u00e0 kinh t\u1ebf tr\u01b0\u1edfng t\u1ea1i Oxford Economics \u1edf New York, cho bi\u1ebft: “S\u1ef1 gia t\u0103ng \u0111\u1ed9t bi\u1ebfn c\u00e1c ca nhi\u1ec5m COVID-19 \u1edf c\u00e1c bang \u1edf mi\u1ec1n Nam v\u00e0 mi\u1ec1n T\u00e2y, nh\u1eefng khu v\u1ef1c chi\u1ebfm h\u01a1n 60% doanh s\u1ed1 b\u00e1n nh\u00e0 hi\u1ec7n c\u00f3, c\u00f3 th\u1ec3 g\u00e2y \u00e1p l\u1ef1c gi\u1ea3m doanh s\u1ed1 b\u00e1n nh\u00e0 trong nh\u1eefng th\u00e1ng t\u1edbi”. <\/p>\n\n

Nh\u1eefng t\u00e1c \u0111\u1ed9ng l\u00e2u d\u00e0i c\u1ee7a \u0111\u1ea1i d\u1ecbch \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng nh\u00e0 \u1edf v\u1eabn c\u00f2n ph\u1ea3i ch\u1edd xem.\nTrong khi \u0111\u00f3, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 c\u01a1 h\u1ed9i hi\u1ec3u nhu c\u1ea7u kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 nu\u00f4i d\u01b0\u1ee1ng c\u00e1c m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng trung th\u00e0nh. <\/p>\n\n

G\u1eb7p g\u1ee1 kh\u00e1ch h\u00e0ng n\u01a1i h\u1ecd s\u1ed1ng (b\u00e2y gi\u1edd)<\/h3>\n\n

\u0110\u1ed1i m\u1eb7t v\u1edbi c\u00e1c cu\u1ed9c t\u00ecm ki\u1ebfm d\u00e0i, 21% ng\u01b0\u1eddi mua nh\u00e0 n\u00f3i r\u1eb1ng h\u1ecd s\u1eb5n s\u00e0ng gi\u1ea3i quy\u1ebft cho m\u1ed9t ng\u00f4i nh\u00e0 nh\u1ecf h\u01a1n ho\u1eb7c c\u0169 h\u01a1n so v\u1edbi ban \u0111\u1ea7u, trong khi 19% c\u00f3 th\u1ec3 mua m\u1ed9t ng\u00f4i nh\u00e0 \u0111\u1eaft ti\u1ec1n h\u01a1n, Quint vi\u1ebft.\nTrong c\u1ea3 hai tr\u01b0\u1eddng h\u1ee3p, nhu c\u1ea7u b\u1ea3o hi\u1ec3m ch\u1ee7 nh\u00e0 c\u1ee7a ng\u01b0\u1eddi mua s\u1ebd kh\u00e1c v\u1edbi nh\u1eefng g\u00ec ng\u01b0\u1eddi mua d\u1ef1 \u0111\u1ecbnh ho\u1eb7c h\u00ecnh dung ban \u0111\u1ea7u. <\/p>\n\n

\u0110\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i t\u1eeb thu\u00ea sang s\u1edf h\u1eefu l\u1ea7n \u0111\u1ea7u ti\u00ean, vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i t\u1eeb ng\u01b0\u1eddi thu\u00ea sang b\u1ea3o hi\u1ec3m ch\u1ee7 nh\u00e0 s\u1ebd \u0111\u1eb7t ra c\u00e2u h\u1ecfi.\nNh\u1eefng m\u1eb7t h\u00e0ng n\u00e0o \u0111\u01b0\u1ee3c b\u1ea3o hi\u1ec3m b\u1edfi m\u1ed9t ch\u00ednh s\u00e1ch m\u1edbi kh\u00f4ng \u0111\u01b0\u1ee3c b\u1ea3o hi\u1ec3m b\u1edfi ch\u00ednh s\u00e1ch c\u0169?\nNgh\u0129a v\u1ee5 c\u1ee7a ng\u01b0\u1eddi \u0111\u01b0\u1ee3c b\u1ea3o hi\u1ec3m thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o theo t\u1eebng lo\u1ea1i h\u1ee3p \u0111\u1ed3ng?\nL\u00e0m th\u1ebf n\u00e0o c\u00e1c ch\u1ee7 h\u1ee3p \u0111\u1ed3ng c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd chi ph\u00ed trong th\u1eddi k\u1ef3 t\u00e0i ch\u00ednh kh\u00f4ng ch\u1eafc ch\u1eafn? <\/p>\n\n

B\u1eb1ng c\u00e1ch gi\u1ea3i quy\u1ebft nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng tho\u1ea3i m\u00e1i.\nH\u1ecd c\u0169ng c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 m\u1ea1nh m\u1ebd h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. <\/p>\n\n

\u0110\u1ea1i d\u1ecbch ch\u1ec9 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 trong m\u1ed9t m\u1ea1ng l\u01b0\u1edbi ph\u1ee9c t\u1ea1p khi n\u00f3i \u0111\u1ebfn t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y nh\u00e0 v\u00e0 b\u1ea3o hi\u1ec3m \u1edf Hoa K\u1ef3 Gi\u00e1 c\u1ea3 t\u0103ng, ngu\u1ed3n cung gi\u1ea3m v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c \u0111\u1ec1u \u0111\u00f3ng m\u1ed9t vai tr\u00f2 trong c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u01b0a ra v\u1ec1 nh\u00e0 \u1edf v\u00e0 v\u1ec1 b\u1ea3o hi\u1ec3m cho nh\u00e0 v\u00e0 n\u1ed9i dung c\u1ee7a ch\u00fang.\nB\u1eb1ng c\u00e1ch hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng xu h\u01b0\u1edbng n\u00e0y, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 g\u1eb7p g\u1ee1 kh\u00e1ch h\u00e0ng \u1edf n\u01a1i h\u1ecd \u0111ang \u1edf, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u00e0 cung c\u1ea5p b\u1ea3o hi\u1ec3m thi\u1ebft y\u1ebfu. <\/p>\n\n

\u1ea2nh: sondem\/\u00a9123RF.com, Aleksandr Davydov\/\u00a9123RF.com, Cathy Yeulet\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Gi\u1ed1ng nh\u01b0 r\u1ea5t nhi\u1ec1u \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a cu\u1ed9c s\u1ed1ng \u1edf M\u1ef9, th\u1ecb tr\u01b0\u1eddng nh\u00e0 \u1edf \u0111\u00e3 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng c\u1ee7a COVID-19. M\u00f4 h\u00ecnh nhu c\u1ea7u thay \u0111\u1ed5i v\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng m\u1edbi gi\u1ea3m m\u1ea1nh \u0111\u00e3 d\u1eabn \u0111\u1ebfn gi\u00e1 t\u0103ng, nhi\u1ec1u th\u1ea5t v\u1ecdng h\u01a1n cho ng\u01b0\u1eddi mua s\u1eafm v\u00e0 m\u1ed1i quan t\u00e2m m\u1edbi trong […]<\/p>\n","protected":false},"featured_media":8844,"template":"","insight-category":[],"class_list":["post-19861","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/19861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media\/8844"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=19861"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=19861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}