M\u1ed9t \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m \u0111\u1ed9c l\u1eadp c\u00f3 nhi\u1ec1u l\u00fd do \u0111\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t t\u1ed5ng \u0111\u1ea1i l\u00fd qu\u1ea3n l\u00fd, ho\u1eb7c MGA.\nT\u1eeb y\u00eau c\u1ea7u v\u1ec1 chuy\u00ean m\u00f4n \u0111\u1ebfn s\u1ef1 s\u1eb5n c\u00f3 c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 ho\u1eb7c gi\u00e1 c\u1ea3 c\u1ea1nh tranh, MGA cung c\u1ea5p nhi\u1ec1u d\u1ecbch v\u1ee5 v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh cho c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp.\nTr\u00ean th\u1ef1c t\u1ebf, T\u1ea1p ch\u00ed B\u1ea3o hi\u1ec3m l\u1eadp lu\u1eadn r\u1eb1ng c\u00f3 \u00edt nh\u1ea5t 50 l\u00fd do c\u00f3 th\u1ec3 \u0111\u1ec3 h\u1ee3p t\u00e1c v\u1edbi MGA.\n\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00f4 h\u00ecnh kinh doanh t\u1ed5ng \u0111\u1ea1i l\u00fd qu\u1ea3n l\u00fd v\u00e0 c\u00e1ch h\u01b0\u1edfng l\u1ee3i khi l\u00e0m vi\u1ec7c v\u1edbi MGA, tr\u01b0\u1edbc ti\u00ean ch\u00fang ta h\u00e3y xem ch\u00ednh x\u00e1c nh\u1eefng g\u00ec m\u1ed9t t\u1ed5ng \u0111\u1ea1i l\u00fd qu\u1ea3n l\u00fd l\u00e0m. <\/p>\n\n
Vi\u1ec7n Qu\u1ea3n l\u00fd R\u1ee7i ro Qu\u1ed1c t\u1ebf (IRMI) c\u00f3 m\u1ed9t \u0111\u1ecbnh ngh\u0129a \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 qu\u1ea3n l\u00fd t\u1ed5ng \u0111\u1ea1i l\u00fd: “m\u1ed9t lo\u1ea1i \u0111\u1ea1i l\u00fd \/ nh\u00e0 m\u00f4i gi\u1edbi b\u1ea3o hi\u1ec3m chuy\u00ean bi\u1ec7t, kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c \u0111\u1ea1i l\u00fd \/ nh\u00e0 m\u00f4i gi\u1edbi truy\u1ec1n th\u1ed1ng, \u0111\u01b0\u1ee3c trao quy\u1ec1n s\u1eafp x\u1ebfp t\u1eeb m\u1ed9t c\u00f4ng ty b\u1ea3o hi\u1ec3m.” L\u00e0 m\u1ed9t c\u01a1 quan, MGA \u0111\u00e3 c\u1ea5p quy\u1ec1n th\u1ef1c hi\u1ec7n c\u00e1c ch\u1ee9c n\u0103ng c\u1ee5 th\u1ec3 th\u01b0\u1eddng ch\u1ec9 \u0111\u01b0\u1ee3c x\u1eed l\u00fd b\u1edfi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m. C\u00e1c nhi\u1ec7m v\u1ee5 n\u00e0y bao g\u1ed3m b\u1ea3o hi\u1ec3m r\u00e0ng bu\u1ed9c, v\u1ecb tr\u00ed v\u00e0 gi\u00e1 c\u1ea3, ch\u1ec9 \u0111\u1ecbnh c\u00e1c \u0111\u1ea1i l\u00fd b\u00e1n l\u1ebb trong m\u1ed9t khu v\u1ef1c c\u1ee5 th\u1ec3 v\u00e0 gi\u1ea3i quy\u1ebft khi\u1ebfu n\u1ea1i. Theo ghi nh\u1eadn c\u1ee7a William Harger, m\u1ed9t tr\u1ecdng t\u00e0i vi\u00ean b\u1ea3o hi\u1ec3m v\u00e0 t\u00e1i b\u1ea3o hi\u1ec3m, “ph\u1ea1m vi th\u1ea9m quy\u1ec1n \u0111\u01b0\u1ee3c trao cho MGA c\u00f3 th\u1ec3 r\u1ea5t h\u1eb9p ho\u1eb7c r\u1ed9ng, t\u00f9y thu\u1ed9c v\u00e0o nhu c\u1ea7u c\u1ee7a c\u00f4ng ty b\u1ea3o hi\u1ec3m.” Trong m\u1ecdi tr\u01b0\u1eddng h\u1ee3p, MGA \u0111\u00f3ng vai tr\u00f2 trung gian gi\u1eefa ng\u01b0\u1eddi v\u1eadn chuy\u1ec3n v\u00e0 \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp v\u00e0 \/ ho\u1eb7c kh\u00e1ch h\u00e0ng. MGA bao g\u1ed3m m\u1ed9t trong nh\u1eefng ph\u00e2n kh\u00fac ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t c\u1ee7a ng\u00e0nh b\u1ea3o hi\u1ec3m. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a c\u00f4ng ty qu\u1ea3n l\u00fd \u0111\u1ea7u t\u01b0 to\u00e0n c\u1ea7u Conning\n,<\/a> t\u0103ng tr\u01b0\u1edfng MGA v\u00e0 th\u1ecb tr\u01b0\u1eddng ch\u01b0\u01a1ng tr\u00ecnh trong n\u0103m 2016 \u0111\u00e3 v\u01b0\u1ee3t qu\u00e1 32% t\u1ed5ng th\u1ecb tr\u01b0\u1eddng t\u00e0i s\u1ea3n v\u00e0 th\u01b0\u01a1ng vong.<\/p>\n\n Kyle Nakatsuji, m\u1ed9t hi\u1ec7u tr\u01b0\u1edfng t\u1ea1i American Family Venture, cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan tuy\u1ec7t v\u1eddi v\u1ec1 h\u1ec7 sinh th\u00e1i trong ng\u00e0nh b\u1ea3o hi\u1ec3m.\nC\u00f3 b\u1ed1n m\u00f4 h\u00ecnh ph\u00e2n ph\u1ed1i b\u1ea3o hi\u1ec3m: t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u1ea1i l\u00fd, MGA v\u00e0 h\u00e3ng v\u1eadn chuy\u1ec3n.\nM\u1ed7i nh\u00f3m \u0111\u01b0\u1ee3c ph\u00e2n bi\u1ec7t b\u1edfi s\u1ed1 ti\u1ec1n r\u1ee7i ro b\u1ea3o hi\u1ec3m m\u00e0 h\u1ecd ch\u1ecbu v\u00e0 c\u01a1 quan ki\u1ec3m so\u00e1t m\u00e0 h\u1ecd c\u00f3 \u0111\u1ed1i v\u1edbi m\u1ed9t giao d\u1ecbch.\nH\u1ea7u h\u1ebft c\u00e1c MGA \u0111\u1ec1u c\u00f3 th\u1ea9m quy\u1ec1n b\u1ea3o l\u00e3nh v\u00e0 tr\u00edch d\u1eabn.\nM\u1ed9t s\u1ed1 c\u0169ng x\u1eed l\u00fd ki\u1ec3m so\u00e1t t\u1ed5n th\u1ea5t v\u00e0 y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng cho c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m m\u00e0 h\u1ecd c\u00f3 m\u1ed1i quan h\u1ec7 li\u00ean k\u1ebft.\nNh\u01b0 Bizfluent vi\u1ebft: “MGA th\u01b0\u1eddng \u0111\u01b0\u1ee3c h\u01b0\u1edfng m\u1ed9t kho\u1ea3n hoa h\u1ed3ng d\u1ef1 ph\u00f2ng, ho\u1eb7c ghi \u0111\u00e8, \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh \u0111\u01b0\u1ee3c vi\u1ebft trong l\u00e3nh th\u1ed5 c\u1ee7a h\u1ecd. H\u1ecd s\u1ebd l\u1ea5y m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m hoa h\u1ed3ng m\u00e0 n\u1ebfu kh\u00f4ng s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m s\u1ea3n xu\u1ea5t.”\nN\u1ebfu MGA c\u00f3 “skin trong tr\u00f2 ch\u01a1i” ho\u1eb7c ch\u1ee9c n\u0103ng chia s\u1ebb r\u1ee7i ro, h\u1ecd c\u0169ng tham gia v\u00e0o l\u00e3i ho\u1eb7c l\u1ed7 v\u1ecb tr\u00ed.\nC\u00f3 m\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ed9t qu\u1ea3n tr\u1ecb vi\u00ean ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 m\u1ed9t c\u01a1 quan c\u00f3 th\u1ea9m quy\u1ec1n r\u00e0ng bu\u1ed9c.\nTrong tr\u01b0\u1eddng h\u1ee3p tr\u01b0\u1edbc, MGA c\u00f3 th\u1ec3 b\u1ea3o l\u00e3nh, \u0111\u00e1nh gi\u00e1, b\u00e1o gi\u00e1, r\u00e0ng bu\u1ed9c, ph\u00e1t h\u00e0nh v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch d\u1ecbch v\u1ee5.\nTheo Victoria Webb, MGA tr\u00ean th\u1ef1c t\u1ebf l\u00e0 h\u00e3ng v\u1eadn t\u1ea3i ch\u1ecbu l\u00e3i v\u00e0 l\u1ed7 \u0111\u1ebfn t\u1eeb vi\u1ec7c s\u1eafp x\u1ebfp.\nKhi MGA ch\u1ec9 c\u00f3 th\u1ea9m quy\u1ec1n r\u00e0ng bu\u1ed9c, ch\u00ednh c\u00f4ng ty b\u1ea3o hi\u1ec3m l\u00e0 ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c s\u1eafp x\u1ebfp.\nC\u00f4ng ty b\u1ea3o hi\u1ec3m c\u0169ng c\u00f3 th\u1ec3 h\u1ee7y h\u1ee3p \u0111\u1ed3ng khi h\u1ecd xem x\u00e9t r\u1ee7i ro sau khi r\u00e0ng bu\u1ed9c. <\/p>\n\n MGA c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong b\u1ea5t k\u1ef3 d\u00f2ng b\u1ea3o hi\u1ec3m n\u00e0o cho b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c b\u1ea3o hi\u1ec3m n\u00e0o.\nTheo Hi\u1ec7p h\u1ed9i T\u1ed5ng \u0111\u1ea1i l\u00fd qu\u1ea3n l\u00fd Hoa K\u1ef3, \u0111i\u1ec1u n\u00e0y bao g\u1ed3m c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m “\u0111\u01b0\u1ee3c th\u1eeba nh\u1eadn hay kh\u00f4ng, tr\u1ef1c ti\u1ebfp hay kh\u00f4ng, h\u1ec7 th\u1ed1ng m\u00f4i gi\u1edbi ho\u1eb7c \u0111\u1ea1i l\u00fd, h\u1ee3p \u0111\u1ed3ng \/ ch\u1ec9 \u0111\u1ecbnh ho\u1eb7c s\u1ea3n xu\u1ea5t ph\u1ee5 m\u00f4i gi\u1edbi m\u1edf, ho\u1eb7c b\u1ea5t k\u1ef3 ho\u1eb7c t\u1ea5t c\u1ea3 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a nh\u1eefng \u0111i\u1ec1u n\u00e0y.”\nT\u1ea1i T\u1ea1p ch\u00ed B\u1ea3o hi\u1ec3m, Dan Fash l\u1eadp lu\u1eadn r\u1eb1ng MGA c\u00f3 nh\u1eefng l\u1ee3i th\u1ebf c\u1ea1nh tranh nh\u1ea5t \u0111\u1ecbnh trong ng\u00e0nh v\u00e0 nh\u1eefng l\u1ee3i th\u1ebf \u0111\u00f3 c\u00f3 xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng th\u00f4ng qua m\u1ed9t trong hai m\u00f4 h\u00ecnh kinh doanh ph\u1ed5 bi\u1ebfn, \u0111\u00f3 l\u00e0 th\u00edch h\u1ee3p ho\u1eb7c chung.\nCh\u00fang ta h\u00e3y xem x\u00e9t t\u1eebng m\u00f4 h\u00ecnh. <\/p>\n\n Theo truy\u1ec1n th\u1ed1ng, MGA gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng v\u1edbi c\u00e1c b\u1ea3o hi\u1ec3m \u0111\u1eb7c bi\u1ec7t. H\u1ecd c\u00f3 chuy\u00ean m\u00f4n ho\u1eb7c k\u00eanh ph\u00e2n ph\u1ed1i \u0111\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t ph\u00e2n kh\u00fac b\u1ea3o hi\u1ec3m th\u00edch h\u1ee3p. Khi m\u1ed9t nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 mu\u1ed1n b\u1ea3o hi\u1ec3m m\u1ed9t r\u1ee7i ro ho\u1eb7c th\u1ef1c th\u1ec3 c\u1ee5 th\u1ec3 trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch \u0111\u00f3 nh\u01b0ng kh\u00f4ng s\u1edf h\u1eefu chuy\u00ean m\u00f4n v\u1ec1 v\u1ecb tr\u00ed c\u1ea7n thi\u1ebft, nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ee3p t\u00e1c v\u1edbi MGA chuy\u00ean bi\u1ec7t \u0111\u1ec3 thi\u1ebft l\u1eadp c\u00e1c h\u01b0\u1edbng d\u1eabn v\u00e0 vai tr\u00f2 v\u1ecb tr\u00ed trong tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. Hai b\u00ean chia s\u1ebb r\u1ee7i ro v\u00e0 tr\u00e1ch nhi\u1ec7m \u0111\u1ed1i v\u1edbi c\u00e1c khi\u1ebfu n\u1ea1i v\u00e0 d\u1ecbch v\u1ee5. M\u1ed9t s\u1ed1 l\u1edbp b\u1ea3o hi\u1ec3m kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m l\u1edbn, nh\u1eefng ng\u01b0\u1eddi sau \u0111\u00f3 ch\u1ecdn kh\u00f4ng \u0111\u1ea7u t\u01b0 v\u00e0o ki\u1ebfn th\u1ee9c v\u00e0 chuy\u00ean m\u00f4n \u0111\u1ec3 b\u1ea3o l\u00e3nh cho c\u00e1c tr\u01b0\u1eddng h\u1ee3p nh\u01b0 v\u1eady. B\u1eb1ng c\u00e1ch ph\u1ee5c v\u1ee5 cho th\u1ecb tr\u01b0\u1eddng nh\u01b0 v\u1eady, MGA c\u00f3 th\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh. Nh\u01b0 Tony Campisi, Ch\u1ee7 t\u1ecbch v\u00e0 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a T\u1eadp \u0111o\u00e0n B\u1ea3o hi\u1ec3m Glatfelter, n\u00f3i: “C\u00f3 ch\u1ed7 cho chuy\u00ean m\u00f4n h\u00f3a trong h\u1ea7u h\u1ebft m\u1ecdi l\u0129nh v\u1ef1c kinh doanh c\u1ee7a ch\u00fang t\u00f4i. Khi th\u1ecb tr\u01b0\u1eddng chung kh\u00f4ng \u0111\u00e1p \u1ee9ng, MGA c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb \u0111\u00e1ng k\u1ec3”. M\u00f4 h\u00ecnh MGA truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi ho\u1ea1t \u0111\u1ed9ng tinh g\u1ecdn v\u00e0 kh\u1ea3 n\u0103ng b\u1ea3o l\u00e3nh cho c\u00e1c ng\u00e0nh kinh doanh th\u00edch h\u1ee3p. Th\u01b0\u1eddng \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi nh\u1eefng ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7, nh\u1eefng MGA nhanh nh\u1eb9n n\u00e0y c\u0169ng c\u00f3 th\u1ec3 cung c\u1ea5p quy\u1ec1n truy c\u1eadp v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh m\u1edbi th\u00f4ng qua c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i thay th\u1ebf.<\/p>\n\n Theo John Holm, m\u1ed9t gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh MGA v\u1edbi 30 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c ng\u00e2n h\u00e0ng doanh nghi\u1ec7p, c\u00f3 nh\u1eefng \u0111\u1ee9a tr\u1ebb m\u1edbi trong kh\u1ed1i khi n\u00f3i \u0111\u1ebfn MGA.\n“M\u1ed9t lo\u1ea1i MGA t\u1ed5ng qu\u00e1t \/ \u0111a l\u1edbp m\u1edbi \u0111ang b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n tr\u00ean hi\u1ec7n tr\u01b0\u1eddng. Ch\u00fang thay \u0111\u1ed5i t\u1eeb MGA \u0111i\u1ec1u khi\u1ec3n ‘\u1ee9ng d\u1ee5ng’ quy m\u00f4 nh\u1ecf \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi ch\u01a1i \u0111a d\u1ea1ng, quy m\u00f4 l\u1edbn nh\u1eafm m\u1ee5c ti\u00eau kinh doanh n\u00f3i chung.\nC\u00e1c MGA chung n\u00e0y kh\u00f4ng nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch.\nH\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi ch\u01a1i l\u1edbn h\u01a1n v\u00e0 \u0111a d\u1ea1ng h\u01a1n, cung c\u1ea5p cho c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp quy\u1ec1n truy c\u1eadp v\u00e0o nhi\u1ec1u nh\u00e0 m\u1ea1ng.\nH\u1ec7 th\u1ed1ng c\u1ee7a h\u1ecd th\u01b0\u1eddng t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t trong ng\u00e0nh b\u1ea3o hi\u1ec3m \u0111\u1ec3 cung c\u1ea5p ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 chi ph\u00ed ph\u00e2n ph\u1ed1i th\u1ea5p.\nTh\u00f4ng qua nh\u1eefng hi\u1ec7u qu\u1ea3 n\u00e0y, h\u1ecd khuy\u1ebfn kh\u00edch c\u00e1c h\u00ecnh th\u1ee9c h\u1ee3p t\u00e1c m\u1edbi v\u1edbi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m, Steve Weberson, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u nghi\u00ean c\u1ee9u b\u1ea3o hi\u1ec3m t\u1ea1i Conning cho bi\u1ebft. <\/p>\n\n Khi l\u00e0m vi\u1ec7c v\u1edbi MGA, c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp chuy\u00ean bi\u1ec7t ho\u1eb7c \u0111a d\u1ea1ng \u0111\u1ec1u nh\u1eadn ra m\u1ed9t s\u1ed1 l\u1ee3i \u00edch ch\u00ednh nh\u1ea5t \u0111\u1ecbnh:<\/p>\n\n B\u1eb1ng c\u00e1ch l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t t\u1ed5ng \u0111\u1ea1i l\u00fd qu\u1ea3n l\u00fd, sau \u0111\u00f3, c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp duy tr\u00ec s\u1ef1 linh ho\u1ea1t t\u1ea1o ra s\u1ef1 tin t\u01b0\u1edfng gi\u1eefa c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.\nH\u1ecd v\u1eabn \u0111\u1ed9c l\u1eadp trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00e1c nh\u00e0 cung c\u1ea5p m\u00e0 h\u1ecd mu\u1ed1n l\u00e0m vi\u1ec7c c\u00f9ng v\u00e0 quy tr\u00ecnh l\u00e0m vi\u1ec7c ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a h\u1ecd. <\/p>\n","protected":false},"excerpt":{"rendered":" M\u1ed9t \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m \u0111\u1ed9c l\u1eadp c\u00f3 nhi\u1ec1u l\u00fd do \u0111\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t t\u1ed5ng \u0111\u1ea1i l\u00fd qu\u1ea3n l\u00fd, ho\u1eb7c MGA. T\u1eeb y\u00eau c\u1ea7u v\u1ec1 chuy\u00ean m\u00f4n \u0111\u1ebfn s\u1ef1 s\u1eb5n c\u00f3 c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 ho\u1eb7c gi\u00e1 c\u1ea3 c\u1ea1nh tranh, MGA cung c\u1ea5p nhi\u1ec1u d\u1ecbch v\u1ee5 v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh […]<\/p>\n","protected":false},"featured_media":0,"template":"","insight-category":[],"class_list":["post-19825","insight","type-insight","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/19825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=19825"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=19825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}T\u1ed5ng \u0111\u1ea1i l\u00fd qu\u1ea3n l\u00fd v\u00e0 vai tr\u00f2 c\u1ee7a n\u00f3 trong h\u1ec7 sinh th\u00e1i c\u1ee7a ng\u00e0nh b\u1ea3o hi\u1ec3m<\/strong><\/h5>\n\n
Hai m\u00f4 h\u00ecnh kinh doanh t\u1ed5ng \u0111\u1ea1i l\u00fd qu\u1ea3n l\u00fd<\/strong><\/h5>\n\n
T\u1ed5ng \u0111\u1ea1i l\u00fd qu\u1ea3n l\u00fd chuy\u00ean ng\u00e0nh<\/strong><\/h5>\n\n
Qu\u1ea3n l\u00fd t\u1ed5ng \u0111\u1ea1i l\u00fd \u0111a d\u1ea1ng<\/strong><\/h5>\n\n
L\u00e0m th\u1ebf n\u00e0o m\u1ed9t t\u1ed5ng \u0111\u1ea1i l\u00fd qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 gi\u00fap c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp<\/strong><\/h5>\n\n
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