L\u00e0m cho kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m nh\u00ecn xa h\u01a1n gi\u00e1 c\u1ea3 v\u00e0 hi\u1ec3u gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 c\u1ee7a m\u1ed9t ch\u00ednh s\u00e1ch l\u00e0 m\u1ed9t \u0111i\u1ec3m \u0111au l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp.\nKh\u00e1ch h\u00e0ng th\u01b0\u1eddng xem b\u1ea3o hi\u1ec3m l\u00e0 m\u1ed9t ngh\u0129a v\u1ee5, v\u00ec v\u1eady h\u1ecd \u0111i mua s\u1eafm v\u1edbi gi\u00e1 th\u1ea5p nh\u1ea5t v\u00e0 l\u1ef1a ch\u1ecdn m\u1ee9c t\u1ed1i thi\u1ec3u.\nGeico v\u00e0 Progressive \u0111\u1ec1u b\u00e1n th\u00f4ng \u0111i\u1ec7p \u0111\u00f3, nh\u01b0ng ch\u00ednh s\u00e1ch m\u1eb7c c\u1ea3 c\u00f3 th\u1ec3 kh\u00f4ng th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n\n
V\u00ec v\u1eady, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n khi\u1ebfn m\u1ed9t ng\u01b0\u1eddi c\u00f3 b\u1ea3n n\u0103ng mua s\u1eafm gi\u00e1 r\u1ebb suy ngh\u0129 l\u1ea1i v\u1ec1 th\u00f3i quen mua s\u1eafm c\u1ee7a h\u1ecd?<\/p>\n\n
B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n v\u00e0 t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea3o hi\u1ec3m thay v\u00ec gi\u00e1 c\u1ea3 – m\u1ed9t k\u1ef9 thu\u1eadt \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb. <\/p>\n\n
“B\u00e1n h\u00e0ng d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb l\u00e0 qu\u00e1 tr\u00ecnh hi\u1ec3u v\u00e0 c\u1ee7ng c\u1ed1 l\u00fd do t\u1ea1i sao \u0111\u1ec1 ngh\u1ecb c\u1ee7a b\u1ea1n c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi mua”, Josh Kaufman, t\u00e1c gi\u1ea3 c\u1ee7a “The Personal MBA: Master the Art of Business” gi\u1ea3i th\u00edch.\nB\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y v\u1edbi kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng h\u1ecd s\u1ebd mua b\u1ea3o hi\u1ec3m, ngay c\u1ea3 khi n\u00f3 \u0111\u1eaft h\u01a1n c\u00e1c ch\u00ednh s\u00e1ch m\u1eb7c c\u1ea3 \u0111\u00f3. <\/p>\n\n
C\u00e1ch ti\u1ebfp c\u1eadn d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb v\u1eeba l\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng v\u1eeba l\u00e0 tr\u1ea1ng th\u00e1i tinh th\u1ea7n.\n\u0110\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p m\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.\nB\u1ea1n c\u1ea7n \u0111\u1eb7t c\u00e2u h\u1ecfi c\u00f3 li\u00ean quan \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng c\u1ea7n, \u0111i \u0111\u1ebfn th\u1ecfa thu\u1eadn chung v\u1ec1 \u0111\u1ecbnh ngh\u0129a “gi\u00e1 tr\u1ecb” v\u00e0 sau \u0111\u00f3 cung c\u1ea5p cho h\u1ecd ph\u1ea1m vi b\u1ea3o hi\u1ec3m t\u1ed1i \u01b0u. <\/p>\n\n
B\u00e1n h\u00e0ng d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng t\u01b0 v\u1ea5n c\u1ee7a m\u00ecnh.\nB\u1ea1n c\u1ea7n v\u01b0\u1ee3t ra ngo\u00e0i vi\u1ec7c ch\u1ec9 gi\u1ea3i th\u00edch nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c cung c\u1ea5p trong ch\u00ednh s\u00e1ch v\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng s\u00e1ng su\u1ed1t d\u1ef1a tr\u00ean nh\u1eefng g\u00ec h\u1ecd \u0111\u00e3 x\u00e1c \u0111\u1ecbnh l\u00e0 gi\u00e1 tr\u1ecb.\n\u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap h\u1ecd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c l\u1ef1a ch\u1ecdn c\u1ee7a h\u1ecd, m\u00e0 c\u00f2n c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7. <\/p>\n\n
M\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea3o hi\u1ec3m l\u00e0 \u0111\u1ec3 b\u1ea3o v\u1ec7 kh\u00e1ch h\u00e0ng kh\u1ecfi r\u1ee7i ro trong tr\u01b0\u1eddng h\u1ee3p th\u1ea3m h\u1ecda v\u00e0 cung c\u1ea5p cho h\u1ecd s\u1ef1 an t\u00e2m trong m\u1ed9t th\u1ebf gi\u1edbi kh\u00f4ng ch\u1eafc ch\u1eafn.\nN\u00f3i chuy\u1ec7n v\u1edbi t\u00ecnh hu\u1ed1ng \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u1ed7i ng\u01b0\u1eddi l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u01b0a h\u1ecd l\u00ean t\u00e0u \u0111\u1ec3 h\u1ecd nh\u00ecn xa h\u01a1n kh\u00eda c\u1ea1nh gi\u00e1 c\u1ea3 v\u00e0 xem x\u00e9t to\u00e0n b\u1ed9 gi\u00e1 tr\u1ecb c\u1ee7a ph\u1ea1m vi b\u1ea3o hi\u1ec3m. <\/p>\n\n
\u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u1ea7n t\u00ecm ra ch\u00ednh x\u00e1c nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng g\u1eb7p ph\u1ea3i m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft.<\/p>\n\n
V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t ng\u01b0\u1eddi \u0111\u00e3 g\u1eb7p v\u1ea5n \u0111\u1ec1 v\u1edbi thi\u1ec7t h\u1ea1i do l\u0169 l\u1ee5t tr\u01b0\u1edbc \u0111\u00e2y v\u00e0 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c t\u00ecm ki\u1ebfm s\u1ef1 k\u1ebft h\u1ee3p ph\u00f9 h\u1ee3p gi\u1eefa ch\u1ee7 nh\u00e0 v\u00e0 b\u1ea3o hi\u1ec3m l\u0169 l\u1ee5t \u0111\u1ec3 b\u1ea3o v\u1ec7 t\u00e0i s\u1ea3n c\u1ee7a h\u1ecd.\nB\u1ea1n s\u1ebd mu\u1ed1n t\u1eadp trung v\u00e0o vi\u1ec7c t\u00ecm ki\u1ebfm cho h\u1ecd b\u1ea3o hi\u1ec3m to\u00e0n di\u1ec7n s\u1ebd ho\u00e0n tr\u1ea3 cho h\u1ecd m\u1ecdi th\u1ee9, t\u1eeb h\u1ec7 th\u1ed1ng \u1ed1ng n\u01b0\u1edbc b\u1ecb r\u00f2 r\u1ec9 \u0111\u1ebfn thi\u1ec7t h\u1ea1i nghi\u00eam tr\u1ecdng do l\u0169 l\u1ee5t t\u1eeb thi\u00ean tai. <\/p>\n\n
Ho\u1eb7c c\u00f3 th\u1ec3 h\u1ecd quan t\u00e2m \u0111\u1ebfn vi\u1ec7c b\u1ea3o v\u1ec7 c\u00e1c m\u1eb7t h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao nh\u01b0 \u0111\u1ed3 trang s\u1ee9c \u0111\u1eaft ti\u1ec1n m\u00e0 h\u1ecd \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c.\nB\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n \u0111\u1ec1 ngh\u1ecb mua m\u1ed9t ng\u01b0\u1eddi l\u00e1i ngo\u00e0i b\u1ea3o hi\u1ec3m ch\u1ee7 nh\u00e0, v\u00ec n\u00f3 s\u1ebd bao g\u1ed3m \u0111\u1ed3 trang s\u1ee9c ch\u1ed1ng l\u1ea1i thi\u1ec7t h\u1ea1i, tr\u1ed9m c\u1eafp v\u00e0 trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p m\u1ea5t t\u00edch b\u00ed \u1ea9n. <\/p>\n\n
M\u1ed9t th\u00e0nh ph\u1ea7n kh\u00e1c c\u1ee7a b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb hi\u1ec7u qu\u1ea3 l\u00e0 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t nh\u00e0 gi\u00e1o d\u1ee5c h\u01a1n l\u00e0 m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng.\nT\u00e1c \u0111\u1ed9ng c\u1ee7a b\u1ea1n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp c\u00f3 th\u1ec3 s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3m thi\u1ec3u n\u1ebfu b\u1ea1n lu\u00f4n c\u1ed1 \u0111\u1ecbnh ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 b\u00e1n h\u00e0ng v\u00e0 kh\u00f4ng c\u00f3 g\u00ec kh\u00e1c. <\/p>\n\n
Tuy nhi\u00ean, khi b\u1ea1n nh\u1ea5n m\u1ea1nh v\u00e0o vi\u1ec7c gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng v\u00e0 gi\u00fap h\u1ecd hi\u1ec3u r\u00f5 quy tr\u00ecnh mua b\u1ea3o hi\u1ec3m, vi\u1ec7c x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 tr\u1edf th\u00e0nh ng\u01b0\u1eddi m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd t\u00ecm \u0111\u1ebfn khi h\u1ecd s\u1eb5n s\u00e0ng mua b\u1ea3o hi\u1ec3m s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n.\n\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong ng\u00e0nh b\u1ea3o hi\u1ec3m, v\u1ed1n n\u1ed5i ti\u1ebfng l\u00e0 ph\u1ee9c t\u1ea1p v\u1edbi c\u00e1c thu\u1eadt ng\u1eef v\u00e0 bi\u1ec7t ng\u1eef ph\u1ee9c t\u1ea1p m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng kh\u00f4ng hi\u1ec3u. <\/p>\n\n
H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u b\u1ecb t\u1eaft b\u1edfi c\u00e1c chi\u1ebfn thu\u1eadt b\u00e1n h\u00e0ng t\u00edch c\u1ef1c.\n\u0110\u00f3 l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt l\u1ed7i th\u1eddi v\u00e0 th\u01b0\u1eddng g\u00e2y h\u1ea1i nhi\u1ec1u h\u01a1n l\u1ee3i.\nTh\u00fac \u0111\u1ea9y c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m h\u1ecfng nh\u1eefng g\u00ec c\u00f3 th\u1ec3 l\u00e0 m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i, hi\u1ec7u qu\u1ea3. <\/p>\n\n
M\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn t\u1ed1t h\u01a1n m\u00e0 nhi\u1ec1u \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp th\u1ea5y h\u1eefu \u00edch l\u00e0 \u0111\u00f3ng vai tr\u00f2 c\u1ed1 v\u1ea5n.\nB\u1eb1ng c\u00e1ch l\u00e0m cho gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng, b\u1ea1n t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, thi\u1ebft l\u1eadp b\u1ea3n th\u00e2n nh\u01b0 m\u1ed9t chuy\u00ean gia v\u00e0 t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.\n\u0110i\u1ec1u n\u00e0y c\u0169ng c\u00f3 th\u1ec3 gi\u00fap thi\u1ebft l\u1eadp \u0111\u1ea1i l\u00fd c\u1ee7a b\u1ea1n nh\u01b0 m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u1ecb tr\u01b0\u1eddng, n\u01a1i m\u1ecdi ng\u01b0\u1eddi s\u1ebd tin t\u01b0\u1edfng v\u00e0 t\u00f4n tr\u1ecdng b\u1ea1n v\u1ec1 ki\u1ebfn th\u1ee9c c\u1ee5 th\u1ec3 trong ng\u00e0nh c\u1ee7a b\u1ea1n, chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng. <\/p>\n\n
\u0110\u1ec3 gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n chia nh\u1ecf th\u00f4ng tin theo c\u00e1ch c\u00f3 th\u1ec3 hi\u1ec3u b\u1eb1ng tr\u1ef1c gi\u00e1c v\u00e0 s\u1eed d\u1ee5ng c\u00e1c \u0111\u1ecbnh d\u1ea1ng m\u00e0 kh\u00e1ch h\u00e0ng t\u1ef1 nhi\u00ean th\u00edch, nh\u01b0 video ng\u1eafn v\u00e0 h\u1ed9i th\u1ea3o tr\u00ean web v\u00ec h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi ph\u1ea3n h\u1ed3i t\u1ed1t v\u1edbi c\u00e1c lo\u1ea1i ph\u01b0\u01a1ng ti\u1ec7n tr\u1ef1c quan n\u00e0y.<\/p>\n\n
Nhi\u1ec1u kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m \u0111\u01b0\u01a1ng nhi\u00ean bu\u1ed9c ph\u1ea3i t\u1ef1 \u0111\u1ed9ng \u0111i v\u1edbi t\u00f9y ch\u1ecdn b\u1ea3o hi\u1ec3m r\u1ebb nh\u1ea5t.\nV\u00ec v\u1eady, khi b\u1ea1n \u0111\u01b0a ra m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1eaft h\u01a1n m\u1ed9t ch\u00fat nh\u01b0ng m\u1ea1nh m\u1ebd h\u01a1n, n\u00f3 c\u00f3 th\u1ec3 k\u00edch ho\u1ea1t s\u1ef1 ho\u00e0i nghi c\u1ee7a h\u1ecd.\nTuy nhi\u00ean, c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp th\u01b0\u1eddng c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch gi\u1ea3i th\u00edch \u0111\u1ea7y \u0111\u1ee7 t\u1ea5t c\u1ea3 c\u00e1c t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch \u0111i k\u00e8m v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m b\u1ea3o hi\u1ec3m c\u1ee5 th\u1ec3. <\/p>\n\n
“T\u00ednh n\u0103ng l\u00e0 c\u00e1c thu\u1ed9c t\u00ednh s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00e1c kh\u00eda c\u1ea1nh v\u00e0 kh\u1ea3 n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m”, nh\u00e0 t\u01b0 v\u1ea5n ti\u1ebfp th\u1ecb Maria Trinza gi\u1ea3i th\u00edch.\n“\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n bi\u1ebft v\u1ec1 c\u00e1c t\u00ednh n\u0103ng l\u00e0 c\u00e1c t\u00ednh n\u0103ng t\u1eadp trung 100% v\u00e0o vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.”\nKhi gi\u1ea3i th\u00edch c\u00e1c t\u00ednh n\u0103ng, b\u1ea1n s\u1ebd mu\u1ed1n \u0111i v\u00e0o chi ti\u1ebft v\u00e0 l\u00e0m n\u1ed5i b\u1eadt m\u1ecdi th\u1ee9 s\u1ebd t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng.\nH\u00e3y r\u00f5 r\u00e0ng v\u1ec1 c\u00e1c t\u00ednh n\u0103ng b\u1ed5 sung m\u00e0 h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1ch mua b\u1ea3o hi\u1ec3m \u0111\u1eaft ti\u1ec1n h\u01a1n \u0111\u1ec3 kh\u00f4ng c\u00f3 c\u00e2u h\u1ecfi v\u1ec1 gi\u00e1 tr\u1ecb m\u00e0 n\u00f3 mang l\u1ea1i. <\/p>\n\n
V\u00ed d\u1ee5, ch\u00ednh s\u00e1ch b\u1ea3o hi\u1ec3m ch\u1ee7 nh\u00e0 “A” c\u00f3 th\u1ec3 r\u1ebb h\u01a1n nh\u01b0ng kh\u00e1 h\u1ea1n ch\u1ebf v\u1ec1 nh\u00e0 \u1edf, t\u00e0i s\u1ea3n c\u00e1 nh\u00e2n v\u00e0 b\u1ea3o hi\u1ec3m tr\u00e1ch nhi\u1ec7m ph\u00e1p l\u00fd v\u00e0 kh\u00f4ng bao g\u1ed3m chi ph\u00ed sinh ho\u1ea1t b\u1ed5 sung n\u1ebfu m\u1ed9t ng\u01b0\u1eddi t\u1ea1m th\u1eddi di d\u1eddi trong khi nh\u00e0 c\u1ee7a h\u1ecd \u0111ang \u0111\u01b0\u1ee3c s\u1eeda ch\u1eefa.\nCh\u00ednh s\u00e1ch “B” c\u00f3 gi\u00e1 cao h\u01a1n nh\u01b0ng cung c\u1ea5p ph\u1ea1m vi b\u1ea3o hi\u1ec3m r\u1ed9ng h\u01a1n nhi\u1ec1u v\u00e0 s\u1ebd tr\u1ea3 cho m\u1ed9t ph\u1ea7n l\u1edbn chi ph\u00ed sinh ho\u1ea1t b\u1ed5 sung n\u1ebfu h\u1ecd b\u1ecb di d\u1eddi – \u0111i\u1ec1u c\u00f3 th\u1ec3 h\u1ea5p d\u1eabn nhi\u1ec1u kh\u00e1ch h\u00e0ng. <\/p>\n\n
V\u1ec1 l\u1ee3i \u00edch, c\u00e1c \u0111\u1ea1i l\u00fd n\u00ean s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 k\u1ebft n\u1ed1i cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u00e0 t\u1eadp trung v\u00e0o ch\u00ednh x\u00e1c nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c t\u00ednh n\u0103ng.\nC\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y th\u01b0\u1eddng s\u1ebd mang l\u1ea1i s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 y\u00ean t\u00e2m h\u01a1n cho kh\u00e1ch h\u00e0ng, bi\u1ebft r\u1eb1ng gia \u0111\u00ecnh v\u00e0 t\u00e0i s\u1ea3n c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c b\u1ea3o hi\u1ec3m m\u1ea1nh m\u1ebd. <\/p>\n\n
Tr\u00ean h\u1ebft, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i n\u00f3i v\u1ec1 c\u00e1ch b\u1ea1n s\u1ebd gi\u00fap \u0111\u1ee1 v\u1edbi c\u00e1c y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng.\n“Gi\u1ea3i th\u00edch quy tr\u00ecnh y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng v\u00e0 c\u00e1ch c\u01a1 quan c\u1ee7a b\u1ea1n gi\u00fap h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t qua n\u00f3 m\u1ed9t c\u00e1ch su\u00f4n s\u1ebb nh\u1ea5t c\u00f3 th\u1ec3”, John F. Carroll, ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 CEO c\u1ee7a InsuranceSplash g\u1ee3i \u00fd.\n“S\u1eed d\u1ee5ng m\u1ed9t v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1ec1 c\u00e1ch quy tr\u00ecnh c\u1ee7a b\u1ea1n \u0111\u00e3 gi\u00fap kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00f3 c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n.”\nN\u1ed9p \u0111\u01a1n y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng sau tai n\u1ea1n l\u00e0 m\u1ed9t th\u1eddi gian v\u00f4 c\u00f9ng c\u0103ng th\u1eb3ng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m.\nH\u1ecd mu\u1ed1n m\u1ed9t \u0111\u1ea1i l\u00fd gi\u1ea3m b\u1edbt s\u1ef1 lo l\u1eafng c\u1ee7a h\u1ecd v\u00e0 kh\u00f4ng l\u00e0m tr\u1ea7m tr\u1ecdng th\u00eam n\u00f3, v\u00ec v\u1eady \u0111\u00e2y l\u00e0 m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n tuy\u1ec7t v\u1eddi \u0111\u1ec3 chuy\u1ec3n tr\u1ecdng t\u00e2m t\u1eeb gi\u00e1 sang gi\u00e1 tr\u1ecb. <\/p>\n\n
B\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u1ed5 l\u1ed7i cho kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m v\u00ec mu\u1ed1n tr\u1ea3 \u00edt h\u01a1n.\nB\u1ea3o hi\u1ec3m ng\u00e0y c\u00e0ng tr\u1edf n\u00ean \u0111\u1eaft \u0111\u1ecf khi b\u1ea3o hi\u1ec3m ch\u1ee7 nh\u00e0 \u0111\u00e3 t\u0103ng g\u1ea7n 50% trong th\u1eadp k\u1ef7 qua.\nK\u1ebft qu\u1ea3 l\u00e0, nhi\u1ec1u kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm m\u1ee9c t\u1ed1i thi\u1ec3u tuy\u1ec7t \u0111\u1ed1i – m\u1ed9t tr\u1edf ng\u1ea1i l\u1edbn m\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp ph\u1ea3i \u0111\u1ed1i m\u1eb7t. <\/p>\n\n
B\u00e1n gi\u00e1 tr\u1ecb, t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb h\u01a1n l\u00e0 gi\u00e1 c\u1ea3, l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u01b0a kh\u00e1ch h\u00e0ng ra kh\u1ecfi suy ngh\u0129 n\u00e0y v\u00e0 gi\u00fap h\u1ecd nh\u00ecn th\u1ea5y b\u1ee9c tranh l\u1edbn.\nS\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt \u0111\u01b0\u1ee3c n\u00eau \u1edf tr\u00ean s\u1ebd gi\u00fap b\u1ea1n t\u1eadn d\u1ee5ng t\u1ed1i \u0111a vi\u1ec7c b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb v\u00e0 thuy\u1ebft ph\u1ee5c nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ch\u1ecdn ch\u00ednh s\u00e1ch t\u1ed1t nh\u1ea5t, ngay c\u1ea3 khi \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 ph\u1ea3i tr\u1ea3 nhi\u1ec1u h\u01a1n m\u1ed9t ch\u00fat. <\/p>\n","protected":false},"excerpt":{"rendered":"
L\u00e0m cho kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m nh\u00ecn xa h\u01a1n gi\u00e1 c\u1ea3 v\u00e0 hi\u1ec3u gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 c\u1ee7a m\u1ed9t ch\u00ednh s\u00e1ch l\u00e0 m\u1ed9t \u0111i\u1ec3m \u0111au l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp. Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xem b\u1ea3o hi\u1ec3m l\u00e0 m\u1ed9t ngh\u0129a v\u1ee5, v\u00ec v\u1eady h\u1ecd \u0111i mua s\u1eafm v\u1edbi gi\u00e1 th\u1ea5p nh\u1ea5t v\u00e0 l\u1ef1a […]<\/p>\n","protected":false},"featured_media":0,"template":"","insight-category":[],"class_list":["post-19720","insight","type-insight","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/19720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=19720"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=19720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}