M\u1eb7c d\u00f9 m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p bi\u1ebft kh\u00f4ng nh\u1eadn s\u1ef1 t\u1eeb ch\u1ed1i t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00e1 nh\u00e2n, nh\u01b0ng n\u00f3 v\u1eabn h\u01a1i nh\u1ee9c nh\u1ed1i m\u1ed7i khi n\u00f3 x\u1ea3y ra.\nT\u1ec7 h\u01a1n n\u1eefa, khi b\u1ea1n tr\u1ea3i qua m\u1ed9t chu\u1ed7i c\u00e1c t\u1eeb ch\u1ed1i li\u00ean ti\u1ebfp, m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 th\u00e0nh c\u00f4ng n\u00e0o, n\u00f3 c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n c\u1ea3m th\u1ea5y h\u01a1i x\u00ec h\u01a1i v\u00e0 kh\u00f4ng c\u00f3 \u0111\u1ed9ng l\u1ef1c.\nN\u1ebfu b\u1ea1n \u0111ang th\u1ea5y m\u00ecnh trong m\u1ed9t l\u1ed1i m\u00f2n nh\u01b0 v\u1eady, c\u00f3 l\u1ebd \u0111\u00e3 \u0111\u1ebfn l\u00fac trau d\u1ed3i k\u1ef9 n\u0103ng c\u1ee7a b\u1ea1n v\u00e0 th\u1eed m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c m\u1edbi s\u1ebd th\u00fac \u0111\u1ea9y s\u1ef1 t\u1ef1 tin c\u1ee7a b\u1ea1n.\nTin t\u1ed1t l\u00e0 b\u1ea5t c\u1ee9 ai c\u0169ng c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n k\u1ef9 n\u0103ng g\u1ecdi \u0111i\u1ec7n l\u1ea1nh c\u1ee7a h\u1ecd.\nKhi b\u1ea1n c\u1ea3i thi\u1ec7n nh\u1eefng k\u1ef9 n\u0103ng n\u00e0y, th\u00e0nh c\u00f4ng b\u1ea1n t\u1eadn h\u01b0\u1edfng s\u1ebd c\u1ee7ng c\u1ed1 s\u1ef1 t\u1ef1 tin c\u1ee7a b\u1ea1n v\u00e0 t\u1ea1o ra m\u1ed9t chu k\u1ef3 b\u00e1n h\u00e0ng \u0111\u1ea1o \u0111\u1ee9c.\nD\u01b0\u1edbi \u0111\u00e2y l\u00e0 n\u0103m chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ef9 n\u0103ng s\u1ebd gi\u00fap b\u1ea1n tr\u1edf n\u00ean t\u1ed1t h\u01a1n trong vi\u1ec7c g\u1ecdi \u0111i\u1ec7n l\u1ea1nh. <\/p>\n\n
Tr\u01b0\u1edbc khi b\u1ea1n ngh\u0129 v\u1ec1 cu\u1ed9c g\u1ecdi c\u1ee7a m\u00ecnh, b\u1ea1n ph\u1ea3i ngh\u0129 v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u1ea3 nghi\u00ean c\u1ee9u chung v\u1ec1 nh\u1eefng ng\u01b0\u1eddi c\u00f3 v\u1ea5n \u0111\u1ec1 m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft v\u00e0 nghi\u00ean c\u1ee9u c\u1ee5 th\u1ec3 v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 b\u1ea1n \u0111ang g\u1ecdi ngay b\u00e2y gi\u1edd. V\u00ed d\u1ee5: h\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m r\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ch\u1ee7 doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng. Tr\u01b0\u1edbc khi b\u1ea1n ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u00f3, h\u00e3y xem qua c\u00e1c trang web c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00f3, th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a h\u1ecd v\u00e0 b\u1ea5t k\u1ef3 tin t\u1ee9c n\u00e0o cho th\u1ea5y m\u1ed9t giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng l\u1edbn trong c\u00f4ng ty. Nh\u01b0 c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb t\u1ea1i SalesImprover n\u00f3i, b\u1ea1n mu\u1ed1n s\u1eed d\u1ee5ng nh\u1eefng \u0111i\u1ec3m d\u1eef li\u1ec7u \u0111\u00f3 “\u0111\u1ec3 t\u00ecm ra c\u1ea3 m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty v\u00e0 c\u00e1ch t\u00e0i nguy\u00ean c\u1ee7a h\u1ecd hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c tri\u1ec3n khai”. M\u1ecdi ng\u01b0\u1eddi ph\u1ea3n \u1ee9ng t\u00edch c\u1ef1c h\u01a1n v\u1edbi m\u1ed9t ng\u01b0\u1eddi cho th\u1ea5y h\u1ecd th\u1ef1c s\u1ef1 hi\u1ec3u v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 m\u1ed9t c\u00e1ch chi ti\u1ebft. M\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 khuy\u1ebfn kh\u00edch ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n. Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh b\u00e1n l\u1ebb v\u00e0 b\u00e1n bu\u00f4n Deborah McMahon khuy\u00ean b\u1ea1n n\u00ean c\u00f3 c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n hai chi\u1ec1u chuy\u00ean d\u1ee5ng \u0111\u1ec3 “thu h\u00fat kh\u00e1ch h\u00e0ng theo nh\u1eefng c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m b\u1edbt \u0111i\u1ec3m \u0111au c\u1ee7a h\u1ecd ho\u1eb7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1”. \u0110i \u0111\u1ebfn n\u01a1i nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i – m\u1ed9t di\u1ec5n \u0111\u00e0n, m\u1ed9t trang Facebook, m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u00ean \u0111i\u1ec7n tho\u1ea1i – \u0111\u1ec3 b\u1eaft \u0111\u1ea7u nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n n\u00e0y. “H\u00e3y suy ngh\u0129 v\u1ec1 t\u1ea7n su\u1ea5t b\u1ea1n \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i b\u1edfi c\u00e1c kh\u00e1ch s\u1ea1n, h\u00e3ng h\u00e0ng kh\u00f4ng v\u00e0 c\u00e1c doanh nghi\u1ec7p kh\u00e1c trong ng\u00e0nh du l\u1ecbch v\u00e0 kh\u00e1ch s\u1ea1n”, McMahon n\u00f3i. “C\u00e1c c\u00f4ng ty n\u00e0y \u0111ang n\u1eafm b\u1eaft ti\u1ebfng n\u00f3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd.” T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i \u0111\u1ec3 nh\u1eadn ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 th\u00e2m nh\u1eadp v\u00e0o kh\u00f4ng gian c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi, c\u0169ng nh\u01b0 x\u00e1c nh\u1eadn nh\u1eefng g\u00ec b\u1ea1n \u0111ang b\u00e1n l\u00e0 \u0111\u00e1ng mua.<\/p>\n\n
M\u1ed9t t\u1eadp l\u1ec7nh kh\u00f4ng \u0111\u01b0\u1ee3c d\u00e0i qu\u00e1 20 gi\u00e2y.\nKh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n s\u1ebd \u0111i\u1ec1u ch\u1ec9nh sau \u0111\u00f3.\nM\u1ed9t sai l\u1ea7m ph\u1ed5 bi\u1ebfn m\u00e0 m\u1ecdi ng\u01b0\u1eddi m\u1eafc ph\u1ea3i khi vi\u1ebft k\u1ecbch b\u1ea3n b\u00e1n h\u00e0ng l\u00e0 c\u1ed1 g\u1eafng g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u b\u1ea3n th\u00e2n v\u00e0 li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 th\u00f4ng tin \u0111\u0103ng nh\u1eadp c\u1ee7a h\u1ecd (ho\u1eb7c c\u00f4ng ty c\u1ee7a h\u1ecd).\nTh\u1eadt kh\u00f4ng may, \u0111i\u1ec1u n\u00e0y \u0111i qua nh\u01b0 ki\u00eau ng\u1ea1o v\u00e0 kh\u00f3 ch\u1ecbu, kh\u00f4ng \u1ea5n t\u01b0\u1ee3ng.\nV\u00ec v\u1eady, n\u1ebfu k\u1ecbch b\u1ea3n 20 gi\u00e2y c\u1ee7a b\u1ea1n kh\u00f4ng n\u00ean l\u00e0 m\u1ed9t danh s\u00e1ch c\u00e1c \u0111i\u1ec3m n\u1ed5i b\u1eadt v\u00e0 th\u00f4ng tin \u0111\u0103ng nh\u1eadp, n\u00f3 n\u00ean l\u00e0 g\u00ec?\nT\u1ea1o m\u1ed9t t\u1eadp l\u1ec7nh bao g\u1ed3m ba \u0111i\u1ec1u: <\/p>\n\n
M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u t\u1ed1t nh\u1ea5t b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m trong m\u1ed9t cu\u1ed9c g\u1ecdi l\u1ea1nh l\u00e0 l\u00e0m cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n c\u1ea3m th\u1ea5y nh\u01b0 th\u1ec3 b\u1ea1n \u0111ang c\u00f3 m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n th\u00e2n thi\u1ec7n v\u1edbi h\u1ecd, kh\u00f4ng c\u1ed1 g\u1eafng b\u00e1n cho h\u1ecd th\u1ee9 g\u00ec \u0111\u00f3.\n“V\u1edbi” l\u00e0 t\u1eeb kh\u00f3a trong c\u00e2u \u0111\u00f3.\nThay v\u00ec \u0111\u1ed9c tho\u1ea1i m\u1ed9t chi\u1ec1u, n\u01a1i b\u1ea1n \u0111\u01b0a ra \u0111i\u1ec1u g\u00ec \u0111\u00f3 “cho” kh\u00e1ch h\u00e0ng, h\u00e3y nh\u1edb r\u1eb1ng m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi ai \u0111\u00f3 l\u00e0 m\u1ed9t con \u0111\u01b0\u1eddng hai chi\u1ec1u.\nL\u1eafng nghe v\u00e0 t\u00f2 m\u00f2 l\u00e0 ch\u00eca kh\u00f3a.\nC\u00e1c c\u00e2u h\u1ecfi m\u1edf gi\u00fap cu\u1ed9c tr\u00f2 chuy\u1ec7n ti\u1ebfp t\u1ee5c.\n\u0110\u1eebng b\u1ecb m\u1eafc k\u1eb9t trong suy ngh\u0129 \u0111\u1eb7t c\u00e2u h\u1ecfi c\u00f3 \/ kh\u00f4ng v\u00e0 ghi ch\u00fa \u0111\u1ec3 b\u1ea1n s\u1eb5n s\u00e0ng h\u1ecfi ti\u1ebfp.\nH\u1ecfi v\u1ec1 l\u1ecbch s\u1eed c\u1ee7a ai \u0111\u00f3 m\u1edf ra cho m\u1ecdi ng\u01b0\u1eddi b\u1eb1ng c\u00e1ch \u0111\u1ec3 h\u1ecd k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n, \u0111i\u1ec1u n\u00e0y x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7.\nCh\u00eca kh\u00f3a cho c\u00e1c c\u00e2u h\u1ecfi m\u1edf t\u1ed1t l\u00e0 th\u1ef1c s\u1ef1 l\u1eafng nghe c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n, m\u00e0 kh\u00f4ng l\u00e0m gi\u00e1n \u0111o\u1ea1n ho\u1eb7c c\u1ed1 g\u1eafng d\u1eabn h\u1ecd \u0111\u1ebfn c\u00e2u tr\u1ea3 l\u1eddi b\u1ea1n mu\u1ed1n.\nB\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd n\u1ebfu b\u1ea1n kh\u00f4ng hi\u1ec3u h\u1ecd, v\u00e0 b\u1ea1n kh\u00f4ng mu\u1ed1n \u0111\u1eb7t h\u1ecd v\u00e0o th\u1ebf ph\u00f2ng th\u1ee7 b\u1eb1ng c\u00e1ch khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y nh\u01b0 th\u1ec3 h\u1ecd ph\u1ea3i tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi theo m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3.\nNgo\u00e0i ra, h\u00e3y c\u1ed1 g\u1eafng tr\u00e1nh c\u00e1c c\u00e2u h\u1ecfi “t\u1ea1i sao”.\nC\u00e2u h\u1ecfi “T\u1ea1i sao” khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y b\u1ecb th\u1ea9m v\u1ea5n v\u00e0 ph\u00f2ng th\u1ee7, trong khi c\u00e2u h\u1ecfi “c\u00e1i g\u00ec” c\u1ea3m th\u1ea5y trung l\u1eadp.\nV\u00ec v\u1eady, “\u0110i\u1ec1u g\u00ec \u0111\u00e3 d\u1eabn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh \u0111\u00f3?” l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi hay h\u01a1n l\u00e0 “T\u1ea1i sao b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u00f3?” <\/p>\n\n
B\u1ea1n c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng th\u1ec3 l\u01b0\u1eddng tr\u01b0\u1edbc t\u1ea5t c\u1ea3 nh\u1eefng l\u1eddi ch\u1ec9 tr\u00edch v\u00e0 ph\u1ea3n \u0111\u1ed1i c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ebfn m\u1ee9c b\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft m\u1ed9t k\u1ecbch b\u1ea3n, y\u00ean t\u00e2m nh\u01b0 v\u1eady.\nNh\u01b0ng b\u1ea1n ch\u1eafc ch\u1eafn c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n nh\u1eefng ph\u1ea3n \u0111\u1ed1i ph\u1ed5 bi\u1ebfn \u0111\u1ee7 t\u1ed1t \u0111\u1ec3 t\u1ea1o ra m\u1ed9t b\u1ea3n \u0111\u1ed3.\nTr\u01b0\u1edbc ti\u00ean, b\u1ea1n c\u1ea7n l\u1eadp m\u1ed9t danh s\u00e1ch c\u00e1c ph\u1ea3n \u0111\u1ed1i ph\u1ed5 bi\u1ebfn, c\u1ea3 ph\u1ed5 qu\u00e1t v\u00e0 duy nh\u1ea5t cho c\u00f4ng ty c\u1ee7a b\u1ea1n.\nSau \u0111\u00f3, \u0111\u1ed9ng n\u00e3o c\u00e1c k\u1ecbch b\u1ea3n m\u1ed9t c\u00e2u s\u1ebd \u0111i\u1ec1u khi\u1ec3n cu\u1ed9c tr\u00f2 chuy\u1ec7n xung quanh s\u1ef1 ph\u1ea3n \u0111\u1ed1i v\u00e0 t\u1eadp trung v\u00e0o l\u1ee3i \u00edch c\u1ee7a d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.\nV\u00ed d\u1ee5: n\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00f3i r\u1eb1ng h\u1ecd \u0111\u00e3 mua t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n, h\u00e3y ch\u1ec9 ra c\u00e1ch kh\u00e1m ph\u00e1 c\u00e1c t\u00f9y ch\u1ecdn m\u1edbi c\u00f3 th\u1ec3 n\u00e2ng c\u1ea5p m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a h\u1ecd t\u1eeb t\u1ed1t l\u00ean tuy\u1ec7t v\u1eddi v\u00e0 c\u00f3 m\u1ed9t l\u1ee3i th\u1ebf c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p cho h\u1ecd m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n kh\u00f4ng th\u1ec3.\nT\u1eadp l\u1ec7nh c\u0169ng c\u00f3 th\u1ec3 l\u00e0 c\u00e2u h\u1ecfi m\u1edf.\nMike Schulz, ch\u1ee7 t\u1ecbch c\u1ee7a c\u00f4ng ty \u0111\u00e0o t\u1ea1o b\u00e1n h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t to\u00e0n c\u1ea7u RAIN Group, \u0111\u01b0a ra m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean v\u1ec1 \u0111i\u1ec1u n\u00e0y: “N\u1ebfu ai \u0111\u00f3 n\u00f3i r\u1eb1ng h\u1ecd kh\u00f4ng quan t\u00e2m, b\u1ea1n c\u00f3 th\u1ec3 h\u1ecfi, ‘\u0110\u01b0\u1ee3c r\u1ed3i. Tuy nhi\u00ean, t\u00f4i r\u1ea5t t\u00f2 m\u00f2 mu\u1ed1n bi\u1ebft, t\u00f4i c\u00f3 th\u1ec3 n\u00f3i g\u00ec v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 quan t\u00e2m?” Th\u00ec qu\u00e1 kh\u1ee9 cho th\u1ea5y r\u1eb1ng b\u1ea1n d\u01b0\u1eddng nh\u01b0 ch\u1ea5p nh\u1eadn “kh\u00f4ng” c\u1ee7a h\u1ecd trong khi l\u00e9n l\u00fat ti\u1ebfp t\u1ee5c tr\u00f2 chuy\u1ec7n v\u1edbi h\u1ecd \u0111\u1ec3 bi\u1ebfn “kh\u00f4ng” th\u00e0nh “c\u00f3”.\nC\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u00ecm ra t\u1eadp l\u1ec7nh n\u00e0o ho\u1ea1t \u0111\u1ed9ng v\u1edbi s\u1ef1 ph\u1ea3n \u0111\u1ed1i n\u00e0o l\u00e0 th\u1eed v\u00e0 sai.\nKhi nh\u00f3m c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng, h\u00e3y ghi ch\u00fa \u0111\u1ec3 ghi nh\u1edb v\u00e0 chia s\u1ebb v\u1edbi c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng kh\u00e1c trong b\u1ed9 ph\u1eadn c\u1ee7a b\u1ea1n. <\/p>\n\n
N\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i t\u1ecf ra l\u00e0 m\u1ed9t ng\u01b0\u1eddi trung th\u1ef1c v\u00e0 \u0111\u00e1ng tin c\u1eady.\nL\u1ebd th\u01b0\u1eddng, ph\u1ea3i kh\u00f4ng?\nV\u1ea5n \u0111\u1ec1 l\u00e0, kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 t\u1eeb n\u00e0o t\u1ef1 \u0111\u1ed9ng truy\u1ec1n \u0111\u1ea1t s\u1ef1 trung th\u1ef1c v\u00e0 \u0111\u00e1ng tin c\u1eady.\nThay v\u00e0o \u0111\u00f3, m\u1ecdi ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 xem ai \u0111\u00f3 c\u00f3 \u0111\u00e1ng tin c\u1eady hay kh\u00f4ng d\u1ef1a tr\u00ean c\u00e1c t\u00edn hi\u1ec7u phi ng\u00f4n ng\u1eef nh\u01b0 gi\u1ecdng n\u00f3i v\u00e0 ng\u00f4n ng\u1eef c\u01a1 th\u1ec3, th\u01b0\u1eddng kh\u00f4ng nh\u1eadn ra h\u1ecd \u0111ang \u0111\u01b0a ra nh\u1eefng ph\u00e1n \u0111o\u00e1n \u0111\u00f3.\nGi\u1ecdng \u0111i\u1ec7u b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c trong m\u1ed9t cu\u1ed9c g\u1ecdi l\u1ea1nh l\u00f9ng l\u00e0 b\u00ecnh t\u0129nh v\u00e0 t\u1ef1 tin.\nN\u1ebfu b\u1ea1n lo l\u1eafng, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n s\u1ebd lo l\u1eafng th\u00ec h\u1ecd s\u1ebd c\u00fap m\u00e1y.\nTi\u1ebfn s\u0129 Jennifer Pardo nghi\u00ean c\u1ee9u giao ti\u1ebfp l\u1eddi n\u00f3i v\u00e0 ng\u1eef \u00e2m t\u1ea1i \u0110\u1ea1i h\u1ecdc bang Montclair, v\u00e0 c\u00f4 c\u00f3 m\u1ed9t s\u1ed1 khuy\u1ebfn ngh\u1ecb \u0111\u1ec3 nghe c\u00f3 v\u1ebb b\u00ecnh t\u0129nh tr\u00ean \u0111i\u1ec7n tho\u1ea1i: “\u00c2m thanh t\u1ea7n s\u1ed1 th\u1ea5p, li\u00ean t\u1ee5c tho\u1ea3i m\u00e1i h\u01a1n nhi\u1ec1u \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111au kh\u1ed5 so v\u1edbi \u00e2m thanh kh\u00f4ng li\u00ean t\u1ee5c.”\nV\u00ed d\u1ee5, h\u00e3y ngh\u0129 v\u1ec1 gi\u1ecdng h\u00e1t \u1ed5n \u0111\u1ecbnh, tr\u1ea7m th\u1ea5p c\u1ee7a Morgan Freeman.\nAnh \u1ea5y l\u00e0 v\u00ed d\u1ee5 sao v\u00e0ng v\u1ec1 m\u1ed9t gi\u1ecdng n\u00f3i \u0111\u00e1ng tin c\u1eady.\nS\u1ef1 t\u1ef1 tin \u0111\u1ebfn t\u1eeb s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc, n\u1ed9i b\u1ed9 v\u1ec1 c\u00f4ng ty v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.\nHi\u1ec3u \u0111\u01b0\u1ee3c t\u00e0i li\u1ec7u s\u1ebd gi\u00fap b\u1ea1n \u0111i \u0111\u01b0\u1ee3c n\u1eeda ch\u1eb7ng \u0111\u01b0\u1eddng.\nN\u1eeda c\u00f2n l\u1ea1i l\u00e0 th\u1ef1c h\u00e0nh \u0111\u1ec3 lo\u1ea1i b\u1ecf th\u00f3i quen r\u1ee5t r\u00e8.\n\u0110\u1eebng l\u00e0m cho c\u00e1c c\u00e2u l\u1ec7nh nghe gi\u1ed1ng nh\u01b0 c\u00e2u h\u1ecfi v\u00e0 lo\u1ea1i b\u1ecf c\u00e1c t\u1eeb ph\u1ee5 nh\u01b0 um ho\u1eb7c like.\n“H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi l\u00e0m [this] nh\u01b0 m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ee7a th\u00f3i quen ho\u1eb7c s\u1ef1 lo l\u1eafng, nh\u01b0ng c\u1ea3nh b\u00e1o v\u00e0 ch\u1ea5t l\u00e0m \u0111\u1ea7y c\u00f3 th\u1ec3 l\u00e0m h\u1ecfng gi\u1ecdng \u0111i\u1ec7u t\u1ef1 tin m\u00e0 b\u1ea1n \u0111ang c\u1ed1 g\u1eafng t\u1ea5n c\u00f4ng”, Sarah Landrum c\u1ee7a Levo League gi\u1ea3i th\u00edch.\n“Thay v\u00e0o \u0111\u00f3, h\u00e3y n\u00f3i nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n n\u00f3i v\u00e0 kh\u00f4ng c\u00f3 g\u00ec kh\u00e1c.”\nN\u1ebfu gi\u1ecdng n\u00f3i c\u1ee7a b\u1ea1n g\u00e2y r\u1eafc r\u1ed1i cho b\u1ea1n, ho\u1eb7c n\u1ebfu c\u00e1c cu\u1ed9c g\u1ecdi khi\u1ebfn b\u1ea1n lo l\u1eafng, h\u00e3y th\u1ef1c h\u00e0nh tr\u01b0\u1edbc m\u1ed9t \u0111\u1ed3ng \u0111\u1ed9i khuy\u1ebfn kh\u00edch, ng\u01b0\u1eddi c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n ph\u1ea3n h\u1ed3i theo c\u00e1ch kh\u00f4ng ph\u00e1n x\u00e9t.\nNgo\u00e0i ra, h\u00e3y ghi \u00e2m gi\u1ecdng n\u00f3i c\u1ee7a b\u1ea1n v\u00e0 ph\u00e1t l\u1ea1i \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn ra nh\u1eefng n\u01a1i b\u1ea1n ch\u00f9n b\u01b0\u1edbc.\nB\u1eb1ng c\u00e1ch \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c h\u00e0nh c\u00e1c ph\u1ea7n c\u1ee5 th\u1ec3 \u0111\u00f3 cho \u0111\u1ebfn khi b\u1ea1n l\u00e0m \u0111\u00fang. <\/p>\n\n
Ch\u1ec9 c\u00f3 b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u xem c\u00f3 b\u1ea5t k\u1ef3 k\u1ef9 n\u0103ng ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 n\u00e0o s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n hay kh\u00f4ng.\n\u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang l\u01b0u gi\u1eef h\u1ed3 s\u01a1 th\u00e0nh c\u00f4ng ch\u00ednh x\u00e1c khi n\u00f3i \u0111\u1ebfn cu\u1ed9c g\u1ecdi l\u1ea1nh b\u1eb1ng c\u00e1ch theo d\u00f5i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.\nKhi b\u1ea1n c\u00f3 th\u00f4ng tin v\u1eefng ch\u1eafc, ch\u00ednh x\u00e1c v\u1ec1 c\u00e1ch c\u00e1c cu\u1ed9c g\u1ecdi l\u1ea1nh c\u1ee7a b\u1ea1n \u0111ang di\u1ec5n ra, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 theo d\u00f5i nh\u1eefng thay \u0111\u1ed5i n\u00e0o trong chi\u1ebfn l\u01b0\u1ee3c d\u1eabn \u0111\u1ebfn nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i h\u01a1n.\nSau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 r\u1ed9ng r\u00e3i v\u00e0 nh\u1ea5t qu\u00e1n h\u01a1n. <\/p>\n","protected":false},"excerpt":{"rendered":"
M\u1eb7c d\u00f9 m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p bi\u1ebft kh\u00f4ng nh\u1eadn s\u1ef1 t\u1eeb ch\u1ed1i t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00e1 nh\u00e2n, nh\u01b0ng n\u00f3 v\u1eabn h\u01a1i nh\u1ee9c nh\u1ed1i m\u1ed7i khi n\u00f3 x\u1ea3y ra. T\u1ec7 h\u01a1n n\u1eefa, khi b\u1ea1n tr\u1ea3i qua m\u1ed9t chu\u1ed7i c\u00e1c t\u1eeb ch\u1ed1i li\u00ean ti\u1ebfp, m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 th\u00e0nh c\u00f4ng n\u00e0o, […]<\/p>\n","protected":false},"featured_media":0,"template":"","insight-category":[],"class_list":["post-19681","insight","type-insight","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/19681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=19681"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=19681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}