D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ba m\u1eb9o ch\u00ednh \u0111\u1ec3 thi\u1ebft l\u1eadp doanh nghi\u1ec7p c\u1ee7a b\u1ea1n theo c\u00e1ch b\u1ec1n v\u1eefng v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn tu\u1ed5i th\u1ecd. <\/p>\n\n
S\u1ef1 \u1ed5n \u0111\u1ecbnh l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ecdi doanh nghi\u1ec7p, bao g\u1ed3m c\u1ea3 c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp.\n\u0110i\u1ec1u n\u00e0y b\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c c\u00f3 m\u1ed9t cu\u1ed1n s\u00e1ch kinh doanh \u0111ang ph\u00e1t tri\u1ec3n, \u0111\u00f3 l\u00e0 danh s\u00e1ch c\u00e1c kh\u00e1ch h\u00e0ng b\u1ea1n c\u00f3 m\u1ed1i quan h\u1ec7 v\u1eefng ch\u1eafc v\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1ebd quay sang b\u1ea1n nhi\u1ec1u l\u1ea7n cho nhu c\u1ea7u b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd. <\/p>\n\n
C\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u \u0111i v\u00e0o v\u1ea5n \u0111\u1ec1 n\u00e0y, nh\u01b0ng Perk Reichley, ch\u1ee7 t\u1ecbch c\u1ee7a c\u01a1 quan b\u1ea3o hi\u1ec3m Reichley c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Ohio, n\u00f3i r\u1eb1ng \u0111i\u1ec1u n\u00e0y ch\u1ee7 y\u1ebfu xoay quanh vi\u1ec7c gi\u00e0nh \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a h\u1ecd v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 hi\u1ec7u qu\u1ea3.\n\u00d4ng nh\u1ea5n m\u1ea1nh m\u1ed9t s\u1ed1 m\u1eb9o quan tr\u1ecdng nh\u01b0 l\u1eafng nghe kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd trong th\u1eddi gian kh\u00e1c ngo\u00e0i vi\u1ec7c gia h\u1ea1n ch\u00ednh s\u00e1ch v\u00e0 ch\u1ee7 \u0111\u1ed9ng m\u00e0 kh\u00f4ng c\u1ea7n y\u00eau c\u1ea7u. <\/p>\n\n
\u00d4ng l\u01b0u \u00fd r\u1eb1ng \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u00e1ng tin c\u1eady, b\u1ea1n lu\u00f4n c\u1ea7n ph\u1ea3i c\u00f3 l\u1ee3i \u00edch t\u1ed1t nh\u1ea5t c\u1ee7a kh\u00e1ch h\u00e0ng trong t\u00e2m tr\u00ed – m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 th\u01b0\u1eddng c\u00f3 ngh\u0129a l\u00e0 gi\u00e1o d\u1ee5c h\u01a1n l\u00e0 b\u00e1n h\u00e0ng.\nV\u00e0o cu\u1ed1i ng\u00e0y, m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a b\u1ea1n l\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd v\u00e0 cung c\u1ea5p cho h\u1ecd c\u00e1c ch\u00ednh s\u00e1ch ch\u00ednh x\u00e1c \u0111\u1ec3 \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 m\u00e0 kh\u00f4ng c\u1ea7n mua b\u1ea3o hi\u1ec3m m\u00e0 h\u1ecd kh\u00f4ng th\u1ef1c s\u1ef1 c\u1ea7n. <\/p>\n\n
N\u00f3 c\u0169ng th\u00f4ng minh \u0111\u1ec3 gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ebfn c\u00e1c chuy\u00ean gia kh\u00e1c b\u1ea5t c\u1ee9 khi n\u00e0o n\u00f3 c\u00f3 \u00fd ngh\u0129a.\nV\u00ed d\u1ee5: n\u1ebfu kh\u00e1ch h\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n ph\u00e1p l\u00fd, b\u1ea1n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u h\u1ecd \u0111\u1ebfn lu\u1eadt s\u01b0 m\u00e0 b\u1ea1n \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7. <\/p>\n\n
Mi\u1ec5n l\u00e0 b\u1ea1n cung c\u1ea5p gi\u00e1 tr\u1ecb th\u1ef1c, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd t\u0103ng l\u00ean v\u00e0 s\u1ed5 s\u00e1ch kinh doanh c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf n\u00ean \u1ed5n \u0111\u1ecbnh h\u01a1n.<\/p>\n\n
T\u0103ng tr\u01b0\u1edfng nh\u1ea5t qu\u00e1n l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 c\u00f4ng ty n\u00e0o, v\u00e0 c\u00e1c c\u01a1 quan b\u1ea3o hi\u1ec3m ch\u1eafc ch\u1eafn c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7.\nNh\u00f3m nghi\u00ean c\u1ee9u t\u1ea1i h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m Evolution Agency n\u00f3i r\u1eb1ng “b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i l\u00e0 con c\u00e1 l\u1edbn nh\u1ea5t trong ao c\u1ee7a m\u00ecnh, nh\u01b0ng n\u00f3 c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 con c\u00e1 nh\u1ecf nh\u1ea5t”.\nC\u00e1c \u0111\u1ea1i l\u00fd \u1edf l\u1ea1i nh\u1ecf ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nguy c\u01a1 b\u1ecb chi\u1ebfm \u0111o\u1ea1t b\u1edfi c\u00e1c c\u00f4ng ty l\u1edbn h\u01a1n, nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng quy m\u00f4 kinh t\u1ebf \u0111\u1ec3 nu\u1ed1t ch\u1eedng c\u00e1c doanh nghi\u1ec7p nh\u1ecf h\u01a1n. <\/p>\n\n
V\u00ec v\u1eady, b\u1ea1n c\u1ea7n thi\u1ebft l\u1eadp \u0111\u1ea1i l\u00fd c\u1ee7a m\u00ecnh theo c\u00e1ch c\u00f3 th\u1ec3 li\u00ean t\u1ee5c ph\u00e1t tri\u1ec3n v\u00e0 duy tr\u00ec t\u00ednh c\u1ea1nh tranh b\u1ea5t k\u1ec3 b\u1ed1i c\u1ea3nh b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o. <\/p>\n\n
“C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 mang l\u1ea1i kh\u00e1ch h\u00e0ng m\u1edbi l\u00e0 th\u00f4ng qua nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n, v\u00ec m\u1ed9t s\u1ed1 l\u00fd do”, k\u1ebf to\u00e1n vi\u00ean Angie Mohr vi\u1ebft.\n“Kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n bi\u1ebft b\u1ea1n v\u00e0 r\u1ea5t c\u00f3 th\u1ec3 c\u00f3 \u00fd th\u1ee9c t\u1ed1t v\u1ec1 vi\u1ec7c li\u1ec7u b\u1ea1n b\u00e8 ho\u1eb7c c\u1ed9ng s\u1ef1 c\u1ee7a h\u1ecd c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n hay kh\u00f4ng. H\u1ecd c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng g\u1eedi cho b\u1ea1n nh\u1eefng kh\u00e1ch h\u00e0ng gi\u1ed1ng nh\u01b0 h\u1ecd.” <\/p>\n\n
M\u1ed9t l\u1ea7n n\u1eefa, \u0111i\u1ec1u n\u00e0y n\u00f3i l\u00ean t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111\u1ed1i x\u1eed t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 l\u00e0m m\u1ecdi th\u1ee9 c\u00f3 th\u1ec3 \u0111\u1ec3 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng t\u1eadp th\u1ec3 c\u1ee7a h\u1ecd.\nB\u1ea3o hi\u1ec3m Pinney, m\u1ed9t c\u00f4ng ty m\u00f4i gi\u1edbi b\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd \u0111\u1ea7y \u0111\u1ee7 d\u1ecbch v\u1ee5, khuy\u00ean b\u1ea1n n\u00ean ph\u00e1t tri\u1ec3n m\u1ed9t h\u1ec7 th\u1ed1ng gi\u1edbi thi\u1ec7u ch\u00ednh th\u1ee9c v\u00ec n\u00f3 c\u00f3 th\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho qu\u00e1 tr\u00ecnh t\u1ea1o gi\u1edbi thi\u1ec7u su\u00f4n s\u1ebb h\u01a1n, hi\u1ec7u qu\u1ea3 h\u01a1n. <\/p>\n\n
\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng v\u00e0 \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, c\u1ee5 th\u1ec3.<\/p>\n\n
“Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 gi\u00fap b\u1ea1n nh\u1eadn ra m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n c\u0169ng nh\u01b0 m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng \u0111\u1ea1i l\u00fd c\u1ee7a b\u1ea1n, b\u1edfi v\u00ec n\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft m\u00ecnh mu\u1ed1n \u0111i \u0111\u00e2u, s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 \u0111i \u0111\u1ebfn b\u1ea5t c\u1ee9 \u0111\u00e2u”, Dennis Miller t\u1ea1i th\u1ecb tr\u01b0\u1eddng b\u1ea3o hi\u1ec3m \u00f4 t\u00f4 tr\u1ef1c tuy\u1ebfn EverQuote gi\u1ea3i th\u00edch.\n“D\u00e0nh v\u00e0i ph\u00fat m\u1ed7i ng\u00e0y \u0111\u1ec3 thi\u1ebft l\u1eadp v\u00e0 vi\u1ebft c\u00e1c m\u1ee5c ti\u00eau h\u00e0ng ng\u00e0y c\u1ee7a b\u1ea1n v\u00e0 ki\u1ec3m tra c\u00e1c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n c\u1ee7a b\u1ea1n.” <\/p>\n\n
V\u00ed d\u1ee5: c\u00f3 th\u1ec3 m\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau c\u1ed1t l\u00f5i c\u1ee7a b\u1ea1n l\u00e0 t\u1ea1o ra s\u1ef1 hi\u1ec7n di\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 m\u1ea1nh m\u1ebd v\u00e0 t\u1ea1o ra m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua trang web, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n.\nTrong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n t\u1eadp trung v\u00e0o vi\u1ec7c thi\u1ebft k\u1ebf m\u1ed9t trang web chuy\u00ean nghi\u1ec7p h\u1ea5p d\u1eabn v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng, t\u1ea1o n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a ho\u00e0n to\u00e0n cho t\u00ecm ki\u1ebfm v\u00e0 ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn nh\u01b0 Facebook v\u00e0 LinkedIn. <\/p>\n\n
Ho\u1eb7c, n\u1ebfu b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 chi\u1ebfn l\u01b0\u1ee3c v\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00e1c trong khu v\u1ef1c c\u1ee7a m\u00ecnh, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf v\u00e0 m\u00f4i gi\u1edbi n\u1ed9i th\u1ea5t \u0111\u1ecba ph\u01b0\u01a1ng, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c doanh nghi\u1ec7p m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u00e0 d\u00e0nh th\u1eddi gian ti\u1ebfp c\u1eadn v\u1edbi h\u1ecd m\u1ed7i tu\u1ea7n.<\/p>\n\n
\u01afu ti\u00ean nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1eebng c\u1ed1 g\u1eafng ho\u00e0n th\u00e0nh qu\u00e1 nhi\u1ec1u c\u00f9ng m\u1ed9t l\u00fac.\nThay v\u00e0o \u0111\u00f3, h\u00e3y t\u1eadp trung v\u00e0o hai \u0111\u1ebfn ba m\u1ee5c ti\u00eau c\u00f9ng m\u1ed9t l\u00fac.\nM\u1ed9t khi b\u1ea1n \u0111\u00e3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u \u0111\u00f3, th\u00ec b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c v\u00e0 li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n. <\/p>\n\n
Ng\u00e0nh b\u1ea3o hi\u1ec3m \u0111\u00e3 ph\u00e1t tri\u1ec3n r\u1ea5t nhi\u1ec1u trong nh\u1eefng n\u0103m qua, v\u1edbi c\u00f4ng ngh\u1ec7 c\u00f3 t\u00e1c \u0111\u1ed9ng n\u1eb7ng n\u1ec1.\nN\u00f3 v\u1eabn l\u00e0 m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111\u1ea7y ti\u1ec1m n\u0103ng, ngay c\u1ea3 trong b\u1ed1i c\u1ea3nh n\u1ec1n kinh t\u1ebf \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng.\nTr\u00ean th\u1ef1c t\u1ebf, Sam Friedman, tr\u01b0\u1edfng nh\u00f3m nghi\u00ean c\u1ee9u b\u1ea3o hi\u1ec3m t\u1ea1i Trung t\u00e2m D\u1ecbch v\u1ee5 T\u00e0i ch\u00ednh Deloitte, c\u00f9ng v\u1edbi c\u00e1c \u0111\u1ed3ng nghi\u1ec7p, b\u00e1o c\u00e1o r\u1eb1ng “l\u0129nh v\u1ef1c t\u00e0i s\u1ea3n v\u00e0 th\u01b0\u01a1ng vong \u0111ang x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean m\u1ed9t n\u0103m 2018 m\u1ea1nh m\u1ebd, trong \u0111\u00f3 ng\u00e0nh c\u00f4ng nghi\u1ec7p ch\u1ee9ng ki\u1ebfn thu nh\u1eadp r\u00f2ng t\u0103ng 66% l\u00ean 60 t\u1ef7 USD”. <\/p>\n\n
B\u1eb1ng c\u00e1ch hi\u1ec3u nh\u1eefng g\u00ec \u0111i v\u00e0o vi\u1ec7c th\u00e0nh l\u1eadp c\u01a1 quan b\u1ea3o hi\u1ec3m \u0111\u1ed9c l\u1eadp c\u1ee7a ri\u00eang b\u1ea1n v\u00e0 \u0111\u1eb7t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n b\u1eaft \u0111\u1ea7u \u0111i \u0111\u00fang h\u01b0\u1edbng v\u00e0 t\u1ea1o ti\u1ec1n \u0111\u1ec1 cho th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0110\u1ecbnh v\u1ecb c\u01a1 quan b\u1ea3o hi\u1ec3m c\u1ee7a b\u1ea1n \u0111\u1ec3 th\u00e0nh c\u00f4ng D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ba m\u1eb9o ch\u00ednh \u0111\u1ec3 thi\u1ebft l\u1eadp doanh nghi\u1ec7p c\u1ee7a b\u1ea1n theo c\u00e1ch b\u1ec1n v\u1eefng v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn tu\u1ed5i th\u1ecd. 1. C\u00f3 s\u1ed5 s\u00e1ch kinh doanh \u1ed5n \u0111\u1ecbnh S\u1ef1 \u1ed5n \u0111\u1ecbnh l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ecdi […]<\/p>\n","protected":false},"featured_media":7596,"template":"","insight-category":[],"class_list":["post-19671","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/19671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media\/7596"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=19671"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=19671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}