L\u00e0 m\u1ed9t \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp, b\u1ea1n c\u00f3 r\u1ea5t nhi\u1ec1u th\u1ee9 tr\u00ean \u0111\u0129a c\u1ee7a m\u00ecnh.\nC\u00f3 b\u00e1o gi\u00e1, gia h\u1ea1n ch\u00ednh s\u00e1ch, tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng, nhi\u1ec7m v\u1ee5 h\u00e0nh ch\u00ednh v\u00e0 s\u1ed5 s\u00e1ch k\u1ebf to\u00e1n.\nB\u1ea1n c\u0169ng c\u1ea7n d\u00e0nh th\u1eddi gian cho ti\u1ebfp th\u1ecb v\u00e0 k\u1ebft n\u1ed1i m\u1ea1ng \u0111\u1ec3 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, Daniell Lachenauer t\u1ea1i C\u01a1 quan B\u1ea3o hi\u1ec3m Minico cho bi\u1ebft. <\/p>\n\n
C\u00f4ng ngh\u1ec7 l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n r\u1ea5t l\u1edbn \u0111\u1ec3 h\u1ee3p l\u00fd h\u00f3a ho\u1ea1t \u0111\u1ed9ng kinh doanh, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong ng\u00e0nh b\u1ea3o hi\u1ec3m.\nS\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p gi\u00fap cu\u1ed9c s\u1ed1ng c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 gi\u1eef cho kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng, t\u0103ng kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n. <\/p>\n\n
D\u01b0\u1edbi \u0111\u00e2y l\u00e0 12 c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7 tr\u1ef1c tuy\u1ebfn m\u00e0 m\u1ecdi \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp n\u00ean s\u1eed d\u1ee5ng.<\/p>\n\n
“\u0110\u00e1m m\u00e2y” l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef b\u1ea1n nghe r\u1ea5t nhi\u1ec1u trong nh\u1eefng ng\u00e0y n\u00e0y.\n\u0110\u00f3 l\u00e0 m\u1ed9t t\u1eeb d\u1ec5 hi\u1ec3u cho m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u t\u1eeb xa, n\u01a1i th\u00f4ng tin \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef qua internet ch\u1ee9 kh\u00f4ng ph\u1ea3i b\u1eb1ng thi\u1ebft b\u1ecb l\u01b0u tr\u1eef c\u1ee5c b\u1ed9.\nM\u1eb7c d\u00f9 c\u00f3 v\u00f4 s\u1ed1 n\u1ec1n t\u1ea3ng \u0111\u00e1m m\u00e2y c\u00f3 s\u1eb5n, Google Drive l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn nh\u1ea5t.\nV\u1edbi Google Drive, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o v\u00e0 l\u01b0u tr\u1eef t\u00e0i li\u1ec7u, b\u1ea3ng t\u00ednh, h\u00ecnh \u1ea3nh v\u00e0 trang tr\u00ecnh b\u00e0y, \u0111\u1ed3ng th\u1eddi t\u1ea3i xu\u1ed1ng ho\u1eb7c chia s\u1ebb ch\u00fang v\u1edbi c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m, \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 kh\u00e1ch h\u00e0ng.\nN\u00f3 tr\u1ef1c quan v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 cung c\u1ea5p 15GB dung l\u01b0\u1ee3ng l\u01b0u tr\u1eef mi\u1ec5n ph\u00ed. <\/p>\n\n
Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng, hay CRM, \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u trung t\u00e2m \u0111\u1ec3 l\u01b0u tr\u1eef v\u00e0 duy tr\u00ec th\u00f4ng tin kh\u00e1ch h\u00e0ng.\nN\u00f3 gi\u00fap c\u00e1c \u0111\u1ea1i l\u00fd t\u1ed5 ch\u1ee9c kh\u00e1ch h\u00e0ng, qu\u1ea3n l\u00fd th\u00f4ng tin, t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1c m\u1ed1i quan h\u1ec7 hi\u1ec7n c\u00f3. <\/p>\n\n
V\u00e0 \u0111\u00f3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7 \u0111ang \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng nhanh ch\u00f3ng, Greg Arthur, gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb t\u1ea1i Agile CRM cho bi\u1ebft th\u00eam.\nM\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p tr\u1ecb gi\u00e1 14 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2010, n\u00f3 d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t 80 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2025. <\/p>\n\n
M\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng CRM h\u00e0ng \u0111\u1ea7u l\u00e0 HubSpot.\nN\u00f3 cho ph\u00e9p b\u1ea1n t\u1ea3i l\u00ean danh b\u1ea1 c\u1ee7a m\u00ecnh \u1edf m\u1ed9t v\u1ecb tr\u00ed trung t\u00e2m, qu\u1ea3n l\u00fd \u0111\u01b0\u1eddng \u1ed1ng b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 theo d\u00f5i m\u1ecdi ho\u1ea1t \u0111\u1ed9ng tr\u00ean \u0111\u01b0\u1eddng \u0111i.\nN\u00f3 c\u0169ng \u0111\u1ed3ng b\u1ed9 h\u00f3a v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng ch\u00ednh kh\u00e1c nh\u01b0 Gmail v\u00e0 Outlook \u0111\u1ec3 l\u00e0m cho qu\u00e1 tr\u00ecnh n\u00e0y d\u1ec5 d\u00e0ng h\u01a1n.\nPh\u1ea7n t\u1ed1t nh\u1ea5t l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u01b0u tr\u1eef t\u1ed1i \u0111a m\u1ed9t tri\u1ec7u \u0111\u1ecba ch\u1ec9 li\u00ean h\u1ec7 mi\u1ec5n ph\u00ed. <\/p>\n\n
Bolt Access \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb7c bi\u1ec7t cho c\u00e1c \u0111\u1ea1i l\u00fd b\u1eadn r\u1ed9n mu\u1ed1n t\u0103ng n\u0103ng su\u1ea5t v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a h\u1ecd.\nCh\u00fang t\u00f4i \u0111\u00e3 t\u1ea1o ra m\u1ed9t n\u1ec1n t\u1ea3ng d\u1ef1a tr\u00ean web d\u1ec5 s\u1eed d\u1ee5ng, cung c\u1ea5p cho b\u1ea1n quy\u1ec1n truy c\u1eadp v\u00e0o nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 h\u1ee3p l\u00fd h\u00f3a quy tr\u00ecnh b\u00e1o gi\u00e1.\nC\u00f3 nh\u00e0, \u00f4 t\u00f4, th\u01b0\u01a1ng m\u1ea1i, d\u00f2ng \u0111\u1eb7c s\u1ea3n v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa. <\/p>\n\n
B\u1ea1n c\u0169ng c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd \u0111\u1ea1i l\u00fd tr\u1ef1c tuy\u1ebfn m\u1ea1nh m\u1ebd \u0111\u1ec3 lu\u00f4n c\u1eadp nh\u1eadt d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u1ea3m th\u1eddi gian nh\u1eadp d\u1eef li\u1ec7u th\u1ee7 c\u00f4ng.\nB\u1eb1ng c\u00e1ch \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec th\u1ef1c s\u1ef1 quan tr\u1ecdng – x\u00e2y d\u1ef1ng doanh nghi\u1ec7p b\u1ea3o hi\u1ec3m c\u1ee7a b\u1ea1n. <\/p>\n\n
C\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n ngo\u00e0i kia.\nNh\u01b0ng Asana ch\u1eafc ch\u1eafn \u0111\u00e1ng \u0111\u1ec3 xem x\u00e9t.\nN\u00f3 \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 s\u1eed d\u1ee5ng.\nT\u1ea1o d\u1ef1 \u00e1n, \u0111\u1eb7t th\u1eddi h\u1ea1n v\u00e0 c\u1ed9ng t\u00e1c v\u1edbi c\u00e1c th\u00e0nh vi\u00ean kh\u00e1c trong nh\u00f3m cho \u0111\u1ebfn khi \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.\nM\u1ecdi th\u1ee9 \u0111\u1ec1u \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt theo th\u1eddi gian th\u1ef1c, v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c thay \u0111\u1ed5i \u0111\u01b0\u1ee3c theo d\u00f5i li\u1ec1n m\u1ea1ch.\nAsana gi\u00fap gi\u1eef m\u1ecdi th\u1ee9 c\u00f3 t\u1ed5 ch\u1ee9c v\u00e0 b\u1ea1n lu\u00f4n bi\u1ebft tr\u1ea1ng th\u00e1i c\u1ee7a d\u1ef1 \u00e1n trong nh\u00e1y m\u1eaft.\nN\u1ebfu b\u1ea1n th\u1ea5y \u0111\u00f3 l\u00e0 m\u1ed9t cu\u1ed9c \u0111\u1ea5u tranh gi\u1eef m\u1ecdi ng\u01b0\u1eddi tr\u00ean c\u00f9ng m\u1ed9t trang, \u0111\u00e2y ch\u1eafc ch\u1eafn l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u00e1ng xem x\u00e9t. <\/p>\n\n
Slack l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u1ed9ng t\u00e1c h\u00e0ng \u0111\u1ea7u kh\u00e1c c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 giao ti\u1ebfp v\u00e0 gi\u1eef cho nh\u00f3m c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c xi lanh.\nThay v\u00ec g\u1eedi email cho c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m ri\u00eang l\u1ebb v\u00e0 \u1ee7y th\u00e1c nhi\u1ec7m v\u1ee5 th\u00f4ng qua nhi\u1ec1u n\u1ec1n t\u1ea3ng, b\u1ea1n c\u00f3 th\u1ec3 c\u00f4 \u0111\u1ecdng th\u00f4ng tin li\u00ean l\u1ea1c v\u00e0o m\u1ed9t c\u00f4ng c\u1ee5 v\u1edbi Slack.\nN\u00f3 ho\u1ea1t \u0111\u1ed9ng b\u1eb1ng c\u00e1ch t\u1ea1o c\u00e1c k\u00eanh kh\u00e1c nhau – c\u1ea3 c\u00f4ng khai v\u00e0 ri\u00eang t\u01b0 – cho ph\u00e9p c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n chung c\u0169ng nh\u01b0 nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n b\u1ecb h\u1ea1n ch\u1ebf \u0111\u1ed1i v\u1edbi c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t tr\u01b0\u1edbc. <\/p>\n\n
N\u1ebfu b\u1ea1n l\u00e0 n\u00f4 l\u1ec7 cho email c\u1ee7a m\u00ecnh v\u00e0 ki\u1ec3m tra n\u00f3 h\u00e0ng ch\u1ee5c l\u1ea7n m\u1ed9t ng\u00e0y, Slack c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t tr\u1ee3 gi\u00fap r\u1ea5t l\u1edbn.\nB\u1ea1n c\u0169ng c\u00f3 th\u1ec3 thu\u1eadn ti\u1ec7n chia s\u1ebb li\u00ean k\u1ebft v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n, theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng v\u00e0 th\u1eadm ch\u00ed th\u1ef1c hi\u1ec7n cu\u1ed9c g\u1ecdi th\u00f4ng qua \u1ee9ng d\u1ee5ng n\u00e0y. <\/p>\n\n
C\u1ea3i thi\u1ec7n SEO l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a 61% c\u00e1c c\u00f4ng ty v\u00e0o n\u0103m 2018, theo Hristina Nikolovska, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u ti\u1ebfp th\u1ecb t\u1ea1i SEO Tribunal.\nV\u00e0 \u0111i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng v\u00ec 71% kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec3 nghi\u00ean c\u1ee9u c\u00e1c ch\u00ednh s\u00e1ch v\u00e0 ph\u1ea1m vi b\u1ea3o hi\u1ec3m, Christi Olson, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u b\u1ed9 ph\u1eadn truy\u1ec1n gi\u00e1o c\u1ee7a Microsoft cho bi\u1ebft th\u00eam.\nNh\u1eefng th\u1ed1ng k\u00ea n\u00e0y cho th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c thi\u1ebft l\u1eadp s\u1ef1 hi\u1ec7n di\u1ec7n m\u1ea1nh m\u1ebd trong c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.\nV\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh n\u00e0y l\u00e0 Ahrefs. <\/p>\n\n
D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c SEO c\u1ee5 th\u1ec3 m\u00e0 n\u00f3 gi\u00fap:<\/p>\n\n
Ahrefs r\u1ea5t th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 g\u1ea7n nh\u01b0 b\u1ea5t k\u1ef3 ai c\u0169ng c\u00f3 th\u1ec3 t\u00ecm ra nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n m\u00e0 kh\u00f4ng c\u1ea7n m\u1ed9t \u0111\u01b0\u1eddng cong h\u1ecdc t\u1eadp l\u1edbn.<\/p>\n\n
Ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t ngu\u1ed3n t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u1ed5ng l\u1ed3 kh\u00e1c cho c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp.\nH\u01a1n m\u1ed9t ph\u1ea7n n\u0103m (21%) kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua t\u1eeb m\u1ed9t \u0111\u1ea1i l\u00fd m\u00e0 h\u1ecd c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, nh\u00e0 v\u0103n ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 Jacqueline Zote l\u01b0u \u00fd.\nPh\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u0169ng nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh ph\u1ed5 bi\u1ebfn cho d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, v\u1edbi 88% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb x\u00e3 h\u1ed9i n\u00f3i r\u1eb1ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng th\u00f4ng qua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, c\u00f4 n\u00f3i th\u00eam. <\/p>\n\n
Tuy nhi\u00ean, qu\u1ea3n l\u00fd ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 kh\u00f3 kh\u0103n, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi b\u1ea1n ho\u1ea1t \u0111\u1ed9ng tr\u00ean nhi\u1ec1u m\u1ea1ng.\nV\u00e0 \u0111\u00f3 l\u00e0 n\u01a1i Hootsuite xu\u1ea5t hi\u1ec7n.\nC\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7 \u0111\u01a1n gi\u1ea3n cho ph\u00e9p b\u1ea1n qu\u1ea3n l\u00fd t\u1ea5t c\u1ea3 c\u00e1c t\u00e0i kho\u1ea3n c\u1ee7a m\u00ecnh \u1edf m\u1ed9t n\u01a1i thu\u1eadn ti\u1ec7n.\n\u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u00ean l\u1ecbch \u0111\u0103ng b\u00e0i tr\u01b0\u1edbc, s\u1eafp x\u1ebfp n\u1ed9i dung v\u00e0 theo d\u00f5i hi\u1ec7u su\u1ea5t t\u1eeb m\u1ed9t trang t\u1ed5ng quan duy nh\u1ea5t. <\/p>\n\n
Hootsuite cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c t\u00ednh n\u0103ng \u0111\u1ec3 gi\u00fap b\u1ea1n t\u1ea1o ra m\u1ed9t “\u0111\u1ebf ch\u1ebf truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i”, nh\u00e0 t\u01b0 v\u1ea5n ti\u1ebfp th\u1ecb Ian Anderson Gray gi\u1ea3i th\u00edch.\nB\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 qu\u1ea3n l\u00fd Facebook, Instagram, Twitter, LinkedIn v\u00e0 WordPress, trong s\u1ed1 c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c. <\/p>\n\n
“C\u00f3 kho\u1ea3ng 3,7 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng email tr\u00ean th\u1ebf gi\u1edbi hi\u1ec7n nay, v\u1edbi con s\u1ed1 c\u00f3 th\u1ec3 t\u0103ng l\u00ean 4,3 t\u1ef7 v\u00e0o n\u0103m 2022”, theo t\u00e0i nguy\u00ean t\u01b0 v\u1ea5n ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, Smart Insights.\n“\u0110i\u1ec1u n\u00e0y l\u00e0m cho ti\u1ebfp th\u1ecb qua email tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kh\u1ea3 thi \u0111\u1ec3 n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi ROI cho n\u00f3 l\u00e0 kho\u1ea3ng 3.800%.” <\/p>\n\n
N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t b\u1ea3n tin email, b\u1ea1n s\u1ebd mu\u1ed1n c\u00f3 m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u00e1ng tin c\u1eady \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m v\u00e0 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd.\nV\u00e0 Mailchimp ph\u00f9 h\u1ee3p v\u1edbi h\u00f3a \u0111\u01a1n.\nB\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 t\u1ea1o c\u00e1c email \u0111\u1eb9p, chuy\u00ean nghi\u1ec7p v\u1edbi c\u00e1c m\u1eabu \u0111\u01b0\u1ee3c t\u1ea1o s\u1eb5n.\nNgo\u00e0i ra, h\u00e3y theo d\u00f5i c\u00e1c s\u1ed1 li\u1ec7u ch\u00ednh nh\u01b0 t\u1ef7 l\u1ec7 m\u1edf, nh\u1ea5p chu\u1ed9t v\u00e0 d\u1eef li\u1ec7u \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n. <\/p>\n\n
Cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng trong c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u00e0 doanh nghi\u1ec7p, v\u00e0 ch\u1eafc ch\u1eafn \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp.\nTr\u00ean th\u1ef1c t\u1ebf, tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd quan tr\u1ecdng h\u01a1n gi\u00e1 c\u1ea3 v\u00e0 s\u1ea3n ph\u1ea9m nh\u01b0 m\u1ed9t \u0111i\u1ec3m kh\u00e1c bi\u1ec7t ch\u00ednh v\u00e0o n\u0103m 2020, Toma Kulbyte t\u1ea1i SuperOffice n\u00f3i.\n\u0110\u1ea1i \u0111a s\u1ed1 m\u1ecdi ng\u01b0\u1eddi, \u1edf m\u1ee9c 86%, s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n \u0111\u1ec3 c\u00f3 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. <\/p>\n\n
L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n?\nKh\u1ea3o s\u00e1t k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t gi\u1ea3i ph\u00e1p ph\u1ed5 bi\u1ebfn, v\u1edbi SurveyMonkey l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng h\u00e0ng \u0111\u1ea7u.\nD\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n, n\u00f3 cho ph\u00e9p b\u1ea1n t\u1ea1o c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t ho\u00e0n to\u00e0n t\u00f9y ch\u1ec9nh \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i c\u00f3 \u00fd ngh\u0129a c\u1ee7a kh\u00e1ch h\u00e0ng.\n\u0110\u1ed5i l\u1ea1i, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 gi\u1eef cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh h\u1ea1nh ph\u00fac h\u01a1n v\u00e0 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n v\u00e0 l\u00f2ng trung th\u00e0nh. <\/p>\n\n
H\u00ecnh \u1ea3nh l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng c\u1ee7a ti\u1ebfp th\u1ecb v\u00e0 kinh doanh n\u00f3i chung, v\u1edbi 32% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u00f3i r\u1eb1ng h\u00ecnh \u1ea3nh l\u00e0 lo\u1ea1i n\u1ed9i dung kinh doanh quan tr\u1ecdng nh\u1ea5t, Jesse Mawhinney, tham gia t\u1ea1i c\u01a1 quan ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc, Kula Partners gi\u1ea3i th\u00edch.<\/p>\n\n
V\u00ec v\u1eady, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u00f3 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ea1o ra nh\u1eefng h\u00ecnh \u1ea3nh tuy\u1ec7t v\u1eddi ho\u00e0n to\u00e0n \u0111\u1ed9c \u0111\u00e1o.\nKhi n\u00f3i \u0111\u1ebfn thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh t\u00f9y ch\u1ec9nh, Canva l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c.\nB\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o thi\u1ebft k\u1ebf cho logo doanh nghi\u1ec7p, b\u00e0i \u0111\u0103ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, b\u1ea3n tin v\u00e0 t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o ch\u1ec9 \u0111\u1ec3 \u0111\u1eb7t t\u00ean cho m\u1ed9t v\u00e0i.\nCanva cung c\u1ea5p cho b\u1ea1n m\u1eabu v\u00e0 b\u1ea1n s\u1eeda \u0111\u1ed5i n\u00f3 theo \u00fd th\u00edch c\u1ee7a m\u00ecnh.\nTh\u00eam h\u00ecnh \u1ea3nh, v\u0103n b\u1ea3n, h\u00ecnh n\u1ec1n v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c khi c\u1ea7n.\nV\u1edbi giao di\u1ec7n k\u00e9o v\u00e0 th\u1ea3, b\u1ea1n th\u1eadm ch\u00ed kh\u00f4ng c\u1ea7n b\u1ea5t k\u1ef3 k\u1ef9 n\u0103ng thi\u1ebft k\u1ebf ch\u00ednh n\u00e0o. <\/p>\n\n
D\u1eef li\u1ec7u l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh c\u1ee7a b\u1ea1n.\nV\u00e0 m\u1ed9t s\u1ed1 c\u01a1 quan b\u1ea3o hi\u1ec3m th\u00e0nh c\u00f4ng nh\u1ea5t l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng ph\u00e2n t\u00edch.\nN\u1eafm b\u1eaft ph\u00e2n t\u00edch gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, t\u0103ng ROI v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh. <\/p>\n\n
V\u00e0 Google Analytics l\u00e0 nh\u00e0 l\u00e3nh \u0111\u1ea1o r\u00f5 r\u00e0ng v\u1edbi g\u1ea7n 60% th\u1ecb ph\u1ea7n, b\u00e1o c\u00e1o c\u1ee7a nh\u00e0 cung c\u1ea5p d\u1eef li\u1ec7u c\u00f4ng ngh\u1ec7 th\u1eddi gian th\u1ef1c, Dtanyze.\nS\u1eed d\u1ee5ng Google Analytics cho ph\u00e9p b\u1ea1n xem trang web c\u1ee7a b\u1ea1n \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c bao nhi\u00eau l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, kh\u00e1ch truy c\u1eadp \u0111\u1ebfn t\u1eeb \u0111\u00e2u v\u00e0 h\u1ecd \u0111ang l\u00e0m g\u00ec tr\u00ean trang web c\u1ee7a b\u1ea1n.\n\u0110\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 hi\u1ec3u h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n trang web v\u00e0 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n. <\/p>\n\n
M\u1ed9t ng\u01b0\u1eddi trung b\u00ecnh c\u00f3 trung b\u00ecnh 90 t\u00e0i kho\u1ea3n tr\u1ef1c tuy\u1ebfn y\u00eau c\u1ea7u m\u1eadt kh\u1ea9u, Nate Lord t\u1ea1i ph\u1ea7n m\u1ec1m ng\u0103n ng\u1eeba m\u1ea5t d\u1eef li\u1ec7u, Digital Guardian cho bi\u1ebft.\nVi\u1ec7c qu\u1ea3n l\u00fd nhi\u1ec1u m\u1eadt kh\u1ea9u n\u00e0y kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 g\u00e2y qu\u00e1 t\u1ea3i m\u00e0 c\u00f2n c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c v\u1ea5n \u0111\u1ec1 b\u1ea3o m\u1eadt.\nTr\u00ean th\u1ef1c t\u1ebf, h\u01a1n b\u1ed1n trong s\u1ed1 n\u0103m s\u1ef1 c\u1ed1 hack li\u00ean quan \u0111\u1ebfn m\u1eadt kh\u1ea9u y\u1ebfu ho\u1eb7c b\u1ecb \u0111\u00e1nh c\u1eafp. <\/p>\n\n
C\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd m\u1eadt kh\u1ea9u “Freemium”, LastPass l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p kh\u1ea3 thi cho v\u1ea5n \u0111\u1ec1 n\u00e0y.\nN\u00f3 ghi nh\u1edb t\u1ea5t c\u1ea3 m\u1eadt kh\u1ea9u c\u1ee7a b\u1ea1n, v\u1edbi quy\u1ec1n truy c\u1eadp tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c thi\u1ebft b\u1ecb c\u1ee7a b\u1ea1n.\nV\u1edbi l\u01b0u v\u00e0 \u0111i\u1ec1n m\u1eadt kh\u1ea9u, b\u1ea1n ch\u1ec9 c\u1ea7n \u0111\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n c\u1ee7a m\u00ecnh v\u00e0 ti\u1ebfp t\u1ee5c.\nLastPass \u0111\u01a1n gi\u1ea3n h\u00f3a qu\u00e1 tr\u00ecnh gian kh\u1ed5 \u0111\u1ec3 duy tr\u00ec nhi\u1ec1u m\u1eadt kh\u1ea9u v\u00e0 th\u1eadm ch\u00ed s\u1ebd t\u1ea1o m\u1eadt kh\u1ea9u m\u1ea1nh cho b\u1ea1n.\n\u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ti\u1ebft ki\u1ec7m th\u1eddi gian r\u1ea5t l\u1edbn cho c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp \u0111ang tung h\u1ee9ng nhi\u1ec1u t\u00e0i kho\u1ea3n. <\/p>\n","protected":false},"excerpt":{"rendered":"
L\u00e0 m\u1ed9t \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp, b\u1ea1n c\u00f3 r\u1ea5t nhi\u1ec1u th\u1ee9 tr\u00ean \u0111\u0129a c\u1ee7a m\u00ecnh. C\u00f3 b\u00e1o gi\u00e1, gia h\u1ea1n ch\u00ednh s\u00e1ch, tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng, nhi\u1ec7m v\u1ee5 h\u00e0nh ch\u00ednh v\u00e0 s\u1ed5 s\u00e1ch k\u1ebf to\u00e1n. B\u1ea1n c\u0169ng c\u1ea7n d\u00e0nh th\u1eddi gian cho ti\u1ebfp th\u1ecb v\u00e0 k\u1ebft n\u1ed1i m\u1ea1ng \u0111\u1ec3 ti\u1ebfp t\u1ee5c ph\u00e1t […]<\/p>\n","protected":false},"featured_media":0,"template":"","insight-category":[],"class_list":["post-19647","insight","type-insight","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/19647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=19647"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=19647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}