{"id":19625,"date":"2024-09-20T11:02:14","date_gmt":"2024-09-20T16:02:14","guid":{"rendered":"https:\/\/bolttech.io\/insight\/lam-the-nao-cac-dai-ly-bao-hiem-doc-lap-co-the-xay-dung-mot-thuong-hieu-ca-nhan-manh-me-ky-thuat-so-va-ngoai-tuyen\/"},"modified":"2024-10-25T16:25:02","modified_gmt":"2024-10-25T21:25:02","slug":"lam-the-nao-cac-dai-ly-bao-hiem-doc-lap-co-the-xay-dung-mot-thuong-hieu-ca-nhan-manh-me-ky-thuat-so-va-ngoai-tuyen","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/vi\/insights\/lam-the-nao-cac-dai-ly-bao-hiem-doc-lap-co-the-xay-dung-mot-thuong-hieu-ca-nhan-manh-me-ky-thuat-so-va-ngoai-tuyen\/","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o c\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m \u0111\u1ed9c l\u1eadp c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n m\u1ea1nh m\u1ebd (k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 ngo\u1ea1i tuy\u1ebfn)"},"content":{"rendered":"\n<p>&#8220;C\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t s\u1ed1 c\u1ea1nh tranh gay g\u1eaft.\n <a>Nh\u00f3m Statista<\/a> b\u00e1o c\u00e1o r\u1eb1ng c\u00f3 g\u1ea7n 1,1 tri\u1ec7u \u0111\u1ea1i l\u00fd, nh\u00e0 m\u00f4i gi\u1edbi v\u00e0 nh\u00e2n vi\u00ean d\u1ecbch v\u1ee5 ch\u1ec9 ri\u00eang \u1edf M\u1ef9 trong n\u0103m 2016.\nV\u00e0 con s\u1ed1 \u0111\u00f3 s\u1ebd ch\u1ec9 ti\u1ebfp t\u1ee5c t\u0103ng l\u00ean.\nM\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 n\u1ed5i b\u1eadt trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh l\u00e0 t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n m\u1ea1nh m\u1ebd.\nN\u1ebfu kh\u00f4ng c\u00f3 n\u00f3, b\u1ea1n gi\u1ed1ng nh\u01b0 ti\u1ebfng \u1ed3n tr\u1eafng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng trung b\u00ecnh c\u1ee7a m\u00ecnh v\u00e0 h\u1ecd s\u1ebd \u0111\u01a1n gi\u1ea3n \u0111i\u1ec1u ch\u1ec9nh b\u1ea1n, <a>Jayson DeMers<\/a>, ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 CEO c\u1ee7a c\u00f4ng ty ti\u1ebfp th\u1ecb internet AudienceBloom gi\u1ea3i th\u00edch.\nM\u1ed9t ph\u1ea7n l\u1edbn c\u1ee7a vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u00f4ng nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd l\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 ti\u1ebfp x\u00fac nh\u1ea5t qu\u00e1n. <a>Kathi Kruse<\/a> c\u1ee7a Kruse Control Inc l\u01b0u \u00fd quy t\u1eafc c\u0169 l\u00e0 ph\u1ea3i m\u1ea5t t\u1ed1i thi\u1ec3u b\u1ea3y l\u1ea7n hi\u1ec3n th\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1edb \u0111\u1ebfn c\u00f4ng ty c\u1ee7a b\u1ea1n.\nTuy nhi\u00ean, trong nh\u1eefng ng\u00e0y qu\u00e1 t\u1ea3i th\u00f4ng tin v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, b\u1ea1n n\u00ean s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n n\u1eefa.\n\u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n bao g\u1ed3m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c tr\u1ef1c ti\u1ebfp, tr\u1ef1c tuy\u1ebfn c\u0169ng nh\u01b0 in \u1ea5n.         <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>X\u00e1c \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/strong><\/h2>\n\n<p>T\u1ea1o b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ea7n thi\u1ebft tr\u01b0\u1edbc khi b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec kh\u00e1c.\nC\u00e1c th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i bao g\u1ed3m logo c\u00f4ng ty, gi\u1ecdng n\u00f3i, gi\u00e1 tr\u1ecb v\u00e0 t\u00ednh c\u00e1ch c\u1ee7a b\u1ea1n, chi\u1ebfn l\u01b0\u1ee3c gia ti\u1ebfp th\u1ecb <a>Laura Lake<\/a> vi\u1ebft.\nC\u00e1c lo\u1ea1i b\u1ea3o hi\u1ec3m c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n cung c\u1ea5p, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty c\u0169ng s\u1ebd x\u00e1c \u0111\u1ecbnh b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, c\u00f4 n\u00f3i th\u00eam.\nNh\u00f3m nghi\u00ean c\u1ee9u t\u1ea1i c\u00f4ng ty thi\u1ebft k\u1ebf <a>Emerson Stone<\/a> n\u00f3i r\u1eb1ng b\u1ea1n s\u1ebd c\u1ea7n m\u1ed9t s\u1ef1 hi\u1ec3u bi\u1ebft r\u00f5 r\u00e0ng v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 b\u1ea1n gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft v\u00e0 l\u00fd do t\u1ea1i sao h\u1ecd th\u00edch b\u1ea1n h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\nM\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c l\u00e0 h\u1ecfi nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n n\u0103m \u0111\u1eb7c \u0111i\u1ec3m n\u00e0o h\u1ecd s\u1ebd s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.\n\u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng \u0111\u1ec3 t\u00ecm ra \u0111i\u1ec1u g\u00ec l\u00e0m cho b\u1ea1n tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 b\u1ea1n bi\u1ebft n\u00ean ch\u1ee5p g\u00f3c n\u00e0o.\nT\u1eeb \u0111\u00f3, t\u1ea5t c\u1ea3 l\u00e0 v\u1ec1 <a>vi\u1ec7c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/a> tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau.\nD\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng c\u1ee5 th\u1ec3.       <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Chi\u1ebfn l\u01b0\u1ee3c tr\u1ef1c ti\u1ebfp<\/strong><\/h2>\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c ngo\u1ea1i tuy\u1ebfn l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t nh\u1ea5t l\u00e0 k\u1ebft n\u1ed1i m\u1ea1ng.\nT\u1ea1o k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1eabn v\u00f4 c\u00f9ng c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 b\u1ea1n, <a>Elizabeth Harr<\/a>, \u0111\u1ed1i t\u00e1c t\u1ea1i c\u00f4ng ty ti\u1ebfp th\u1ecb v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u Hinge vi\u1ebft.\nV\u00e0 trong khi \u0111i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, n\u00f3 ho\u00e0n to\u00e0n quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp, n\u01a1i c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng v\u00e0 tu\u1ed5i th\u1ecd c\u1ee7a h\u1ecd.\nHarr c\u0169ng n\u00f3i r\u1eb1ng tham gia c\u00e1c hi\u1ec7p h\u1ed9i v\u00e0 t\u1ed5 ch\u1ee9c \u0111\u1ecba ph\u01b0\u01a1ng l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y.\nN\u00f3 cho ph\u00e9p b\u1ea1n \u0111\u01b0a t\u00ean tu\u1ed5i c\u1ee7a m\u00ecnh ra kh\u1ecfi \u0111\u00f3, \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y trong c\u1ed9ng \u0111\u1ed3ng c\u1ee7a b\u1ea1n v\u00e0 t\u00ecm c\u01a1 h\u1ed9i k\u1ebft n\u1ed1i.\nB\u00ean c\u1ea1nh nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ngay l\u1eadp t\u1ee9c m\u00e0 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c, b\u1ea1n \u0111ang m\u1edf ra c\u00e1nh c\u1eeda cho c\u00e1c l\u01b0\u1ee3t gi\u1edbi thi\u1ec7u.\nKho\u1ea3ng 2,4 t\u1ef7 cu\u1ed9c tr\u00f2 chuy\u1ec7n li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u di\u1ec5n ra \u1edf M\u1ef9 m\u1ed7i ng\u00e0y, <a>Grace Miller<\/a> t\u1ea1i n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb kh\u00e1ch h\u00e0ng Annex Cloud vi\u1ebft.\nB\u1ea1n c\u00f3 th\u1ec3 tham gia v\u00e0o h\u00e0nh \u0111\u1ed9ng b\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n c\u00e1c m\u1ed1i quan h\u1ec7 c\u00f3 \u00fd ngh\u0129a, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p v\u00e0 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.\nM\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c m\u00e0 c\u00f4 \u0111\u1ec1 xu\u1ea5t l\u00e0 ph\u00e1t bi\u1ec3u t\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng.\n\u0110i\u1ec1u n\u00e0y \u0111\u1eb7t b\u1ea1n tr\u01b0\u1edbc kh\u00e1n gi\u1ea3 quan t\u00e2m \u0111\u1ebfn nh\u1eefng g\u00ec b\u1ea1n n\u00f3i v\u00e0 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n nhanh ch\u00f3ng x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 th\u1ea9m quy\u1ec1n &#8211; hai \u0111i\u1ec1u r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi m\u1ed9t \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp.\nNgo\u00e0i nh\u1eefng l\u1ee3i \u00edch l\u00e2u d\u00e0i, nh\u00f3m <a>Ti\u1ebfp th\u1ecb tr\u1ee9ng<\/a> \u0111\u01b0a ra quan \u0111i\u1ec3m r\u1eb1ng ph\u00e1t bi\u1ec3u t\u1ea1i c\u00e1c h\u1ed9i ngh\u1ecb kh\u00e1c nhau c\u00f3 th\u1ec3 t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ngay l\u1eadp t\u1ee9c.\nB\u1eb1ng c\u00e1ch ti\u1ebft l\u1ed9 khu\u00f4n m\u1eb7t \u0111\u1eb1ng sau th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, n\u00f3 \u0111\u1eb7t b\u1ea1n v\u00e0o v\u1ecb tr\u00ed k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ea7n d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.\nV\u00ec v\u1eady, vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i t\u1eeb di\u1ec5n gi\u1ea3 sang c\u1ed1 v\u1ea5n b\u1ea3o hi\u1ec3m \u0111\u00e1ng tin c\u1eady l\u00e0 m\u1ed9t b\u01b0\u1edbc nh\u1ea3y v\u1ecdt t\u01b0\u01a1ng \u0111\u1ed1i nh\u1ecf.              <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Chi\u1ebfn l\u01b0\u1ee3c tr\u1ef1c tuy\u1ebfn<\/strong><\/h2>\n\n<p>M\u1ed9t chi\u1ebfn d\u1ecbch n\u1ed9i dung m\u1ea1nh m\u1ebd l\u00e0 m\u1ed9t n\u01a1i t\u1ed1t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u.\nC\u00f4ng ty t\u01b0 v\u1ea5n ti\u1ebfp th\u1ecb <a>Demand Metric<\/a> cho bi\u1ebft ng\u01b0\u1eddi d\u00f9ng internet d\u00e0nh 20% th\u1eddi gian c\u1ee7a h\u1ecd \u0111\u1ec3 h\u1ea5p th\u1ee5 n\u1ed9i dung v\u00e0 80% th\u00edch t\u00ecm hi\u1ec3u v\u1ec1 m\u1ed9t c\u00f4ng ty th\u00f4ng qua n\u1ed9i dung t\u00f9y ch\u1ec9nh.\nT\u1ea1o c\u00e1c lo\u1ea1i n\u1ed9i dung kh\u00e1c nhau tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 cho b\u1ea1n c\u01a1 h\u1ed9i d\u1ea7n d\u1ea7n nu\u00f4i d\u01b0\u1ee1ng h\u1ecd.\nPh\u1ea7n t\u1ed1t nh\u1ea5t l\u00e0 \u0111i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n l\u00e0m vi\u1ec7c t\u1ef1 nhi\u00ean trong c\u00e1c th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i x\u00e1c \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, v\u00ec v\u1eady kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ef1c s\u1ef1 bi\u1ebft \u0111\u1ebfn b\u1ea1n. <a>Kevin Kononenko<\/a> t\u1ea1i n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch kinh doanh Databox li\u1ec7t k\u00ea m\u1ed9t s\u1ed1 \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung h\u00e0ng \u0111\u1ea7u nh\u01b0 vi\u1ebft blog, video, b\u1ea3n tin email, s\u00e1ch \u0111i\u1ec7n t\u1eed, nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh, infographics v\u00e0 h\u1ed9i th\u1ea3o tr\u00ean web.\nXu h\u01b0\u1edbng l\u1edbn nh\u1ea5t trong n\u0103m nay l\u00e0 ti\u1ebfp th\u1ecb video, v\u1edbi 71% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb m\u00e0 h\u1ecd y\u00eau c\u1ea7u b\u00e1o c\u00e1o r\u1eb1ng h\u1ecd s\u1ebd \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o \u0111\u1ecbnh d\u1ea1ng \u0111\u00f3.\nTuy nhi\u00ean, d\u00f9 b\u1ea1n s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0o, b\u1ea1n s\u1ebd c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 \u0111\u1ea1t \u0111\u01b0\u1ee3c d\u1ea5u \u1ea5n c\u1ee7a n\u00f3: B\u1ea1n s\u1ebd mu\u1ed1n n\u00f3 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 ph\u1ee5c v\u1ee5 cho nhu c\u1ea7u ri\u00eang c\u1ee7a kh\u00e1ch h\u00e0ng.\nChuy\u00ean gia ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m <a>Dillon Baker<\/a> n\u00f3i v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1 nh\u00e2n h\u00f3a v\u00e0 c\u00e1ch n\u00f3 c\u00f3 th\u1ec3 cung c\u1ea5p cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1ee3i th\u1ebf so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\n\u00d4ng tham kh\u1ea3o m\u1ed9t b\u00e0i b\u00e1o c\u1ee7a <a>Heather Pemberton Levy<\/a> t\u1ea1i c\u00f4ng ty nghi\u00ean c\u1ee9u v\u00e0 t\u01b0 v\u1ea5n Gartner, trong \u0111\u00f3 n\u00f3i r\u1eb1ng c\u00e1c c\u00f4ng ty \u0111\u00e3 \u0111\u1ea7u t\u01b0 ho\u00e0n to\u00e0n v\u00e0o n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a s\u1ebd b\u00e1n ch\u1ea1y h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh 20% v\u00e0o cu\u1ed1i n\u0103m 2018 &#8211; m\u1ed9t t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn l\u1edbn.\nV\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3, chi\u1ebfn l\u01b0\u1ee3c gia th\u01b0\u01a1ng hi\u1ec7u <a>Justin deMontigny<\/a> nh\u1ea5n m\u1ea1nh n\u0103m trong s\u1ed1 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c m\u1ea1nh nh\u1ea5t \u1edf Stratabeat.\nCh\u00fang bao g\u1ed3m nh\u1eafm m\u1ee5c ti\u00eau:         <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Ph\u00e2n kh\u00fac c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li>T\u00ednh c\u00e1ch c\u1ee5 th\u1ec3.<\/li>\n\n\n\n<li>Kh\u00e1ch h\u00e0ng \u1edf c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a k\u00eanh b\u00e1n h\u00e0ng.<\/li>\n\n\n\n<li>T\u00e0i kho\u1ea3n c\u1ee5 th\u1ec3 (t\u1eadp trung v\u00e0o m\u1ed9t t\u1ed5 ch\u1ee9c c\u1ee5 th\u1ec3).<\/li>\n\n\n\n<li>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00e1 nh\u00e2n (\u0111i sau m\u1ed9t ng\u01b0\u1eddi).<\/li>\n<\/ul>\n\n<p>Khi b\u1ea1n bi\u1ebft ch\u00ednh x\u00e1c ng\u01b0\u1eddi b\u1ea1n \u0111ang nh\u1eafm m\u1ee5c ti\u00eau, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c bi\u1ebfn th\u1ec3 n\u1ed9i dung t\u00f9y ch\u1ec9nh cho h\u1ecd.\n\u0110\u1ed5i l\u1ea1i, b\u1ea1n c\u00f3 th\u1ec3 mong \u0111\u1ee3i nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c h\u01a1n v\u00e0 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.\nB\u01b0\u1edbc ti\u1ebfp theo l\u00e0 thi\u1ebft l\u1eadp s\u1ef1 hi\u1ec7n di\u1ec7n v\u1eefng ch\u1eafc tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.\nS\u1ef1 s\u1eb5n s\u00e0ng mua h\u00e0ng t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u0103ng l\u00ean \u0111\u1ed1i v\u1edbi 71% m\u1ecdi ng\u01b0\u1eddi khi h\u1ecd theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, chuy\u00ean gia ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 <a>Eric Hammis<\/a> b\u00e1o c\u00e1o.\nV\u00ec v\u1eady, ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c tr\u00ean <a>c\u00e1c m\u1ea1ng ph\u1ed5 bi\u1ebfn<\/a> c\u00f3 th\u1ec3 v\u00f4 c\u00f9ng h\u1eefu \u00edch t\u1eeb quan \u0111i\u1ec3m x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.\nX\u00e9t v\u1ec1 c\u00e1c m\u1ea1ng \u0111\u00e1ng \u0111\u01b0\u1ee3c b\u1ea1n ch\u00fa \u00fd nh\u1ea5t, m\u1ed9t s\u1ed1 \u0111\u1ec1 xu\u1ea5t h\u00e0ng \u0111\u1ea7u c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c gia truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i <a>Saige Driver<\/a> bao g\u1ed3m Facebook, Instagram, Pinterest, YouTube v\u00e0 LinkedIn.\nT\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng l\u1edbn v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c \u0111\u00e1ng k\u1ec3.\nTh\u1ef1c t\u1eadp sinh ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 <a>Arielle Kimbarovsky<\/a> \u0111\u01b0a ra m\u1ed9t quan \u0111i\u1ec3m tuy\u1ec7t v\u1eddi t\u1ea1i Crowdspring r\u1eb1ng b\u1ea1n mu\u1ed1n c\u1ed1 g\u1eafng h\u1ebft s\u1ee9c \u0111\u1ec3 s\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t t\u00ean tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau.\n\u0110i\u1ec1u n\u00e0y t\u1ea1o ra c\u1ea3m gi\u00e1c \u0111\u1ed3ng nh\u1ea5t v\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ec5 d\u00e0ng nh\u1eadn ra th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n h\u01a1n.\nCu\u1ed1i c\u00f9ng l\u00e0 SEO.\n\u0110\u00e1ng kinh ng\u1ea1c l\u00e0 93% tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, <a>Pat Ahern<\/a>, gi\u00e1m \u0111\u1ed1c t\u1ea1o l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ea1i Junto vi\u1ebft, v\u00e0 81% ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u tr\u1ef1c tuy\u1ebfn tr\u01b0\u1edbc khi mua h\u00e0ng l\u1edbn.\nV\u00ec v\u1eady, n\u00f3 c\u00f3 \u00fd ngh\u0129a r\u1eb1ng c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp s\u1ebd mu\u1ed1n t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a h\u1ecd trong c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.\nNh\u00e0 t\u01b0 v\u1ea5n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c gia ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 <a>Jasmine Sandler<\/a> gi\u1ea3i th\u00edch r\u1eb1ng ph\u00e2n t\u00edch c\u00e1ch c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh h\u00e0ng \u0111\u1ea7u c\u1ee7a b\u1ea1n \u0111ang s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb t\u00ecm ki\u1ebfm l\u00e0 m\u1ed9t c\u00e1ch t\u1ed1t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u.\nB\u1ea1n n\u00ean t\u00ecm ki\u1ebfm c\u00e1c t\u1eeb kh\u00f3a m\u00e0 h\u1ecd x\u1ebfp h\u1ea1ng, v\u1ecb tr\u00ed x\u1ebfp h\u1ea1ng c\u1ee7a h\u1ecd v\u00e0 n\u01a1i h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c li\u00ean k\u1ebft c\u1ee7a h\u1ecd.\n\u0110\u00e2y l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi hay \u0111\u1ec3 h\u1ecfi v\u00e0 c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n \u0111\u1ecbnh h\u01b0\u1edbng cho chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n.\nM\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi \u0111\u1ec3 nhanh ch\u00f3ng t\u00ecm th\u1ea5y th\u00f4ng tin n\u00e0y l\u00e0 <a>SEMrush<\/a>.\nB\u1ea1n ch\u1ec9 c\u1ea7n nh\u1eadp URL c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 n\u00f3 s\u1ebd cung c\u1ea5p cho b\u1ea1n t\u1ea5t c\u1ea3 th\u00f4ng tin b\u1ea1n c\u1ea7n. <a>Victorino Q. Abrugar<\/a>, chi\u1ebfn l\u01b0\u1ee3c gia ti\u1ebfp th\u1ecb v\u00e0 ch\u1ee7 t\u1ecbch c\u1ee7a c\u00f4ng ty ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 Optixor, c\u0169ng cung c\u1ea5p m\u1ed9t s\u1ed1 m\u1eb9o thi\u1ebft th\u1ef1c \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n.\nD\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 k\u1ef9 thu\u1eadt \u00f4ng \u0111\u1ec1 xu\u1ea5t bao g\u1ed3m:                 <\/p>\n\n<ul class=\"wp-block-list\">\n<li>L\u00e0m cho trang web c\u1ee7a b\u1ea1n <a>th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/a>.<\/li>\n\n\n\n<li>Nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i d\u1ef1a tr\u00ean \u0111\u1ecba l\u00fd cho n\u1ed9i dung c\u1ee7a b\u1ea1n (v\u00ed d\u1ee5: &#8220;\u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m \u0111\u1ed9c l\u1eadp \u1edf Miami, Florida&#8221;).<\/li>\n\n\n\n<li>Vi\u1ebft n\u1ed9i dung chuy\u00ean s\u00e2u, d\u00e0i (chuy\u00ean gia SEO <a>Brian Dean<\/a> t\u1ea1i Backlinko nh\u1eadn th\u1ea5y r\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng t\u1eeb c\u1ee7a k\u1ebft qu\u1ea3 trang \u0111\u1ea7u ti\u00ean trung b\u00ecnh trong Google l\u00e0 1.890 t\u1eeb).<\/li>\n\n\n\n<li>B\u00e0i \u0111\u0103ng c\u1ee7a kh\u00e1ch tr\u00ean c\u00e1c trang web c\u00f3 th\u1ea9m quy\u1ec1n cao trong ng\u00e0nh b\u1ea3o hi\u1ec3m.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Chi\u1ebfn l\u01b0\u1ee3c in \u1ea5n<\/strong><\/h2>\n\n<p>M\u1eb7c d\u00f9 in \u1ea5n c\u00f3 v\u1ebb l\u1ed7i th\u1eddi \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi, nh\u01b0ng n\u00f3 v\u1eabn c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng to l\u1edbn \u0111\u1ebfn n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.\nV\u00e0 v\u00ec \u1edf c\u00e0ng nhi\u1ec1u n\u01a1i c\u00e0ng t\u1ed1t l\u00e0 t\u00ean c\u1ee7a tr\u00f2 ch\u01a1i, \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 l\u00e0m cho b\u1ea3n th\u00e2n d\u1ec5 nh\u1eadn bi\u1ebft h\u01a1n.\nC\u00f3 hai c\u00e1ch ch\u00ednh \u0111\u1ec3 t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a in \u1ea5n.\nM\u1ed9t l\u00e0 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1eb7c tr\u01b0ng trong c\u00e1c \u1ea5n ph\u1ea9m \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y b\u1edfi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\n\u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t t\u1edd b\u00e1o, t\u1ea1p ch\u00ed ho\u1eb7c t\u1ea1p ch\u00ed th\u01b0\u01a1ng m\u1ea1i.\nNh\u00e0 t\u01b0 v\u1ea5n ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 <a>Daniel Threlfall<\/a> \u0111\u1ec1 ngh\u1ecb x\u00e1c \u0111\u1ecbnh c\u00e1c t\u1edd b\u00e1o \u0111\u1ecba ph\u01b0\u01a1ng theo th\u00e0nh ph\u1ed1 v\u00e0 th\u1eadm ch\u00ed c\u1ea3 khu ph\u1ed1, sau \u0111\u00f3 t\u00ecm c\u00e1c nh\u00e0 b\u00e1o vi\u1ebft cho h\u1ecd.\nB\u1ea1n th\u01b0\u1eddng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin li\u00ean l\u1ea1c c\u1ee7a h\u1ecd tr\u00ean trang web ho\u1eb7c b\u1eb1ng c\u00e1ch t\u00ecm ki\u1ebfm h\u1ecd tr\u00ean LinkedIn.\nT\u00f9y ch\u1ecdn kh\u00e1c l\u00e0 vi\u1ebft b\u00e0i cho c\u00e1c \u1ea5n ph\u1ea9m \u0111\u1ecba ph\u01b0\u01a1ng n\u01a1i b\u1ea1n cung c\u1ea5p chuy\u00ean m\u00f4n c\u1ee7a m\u00ecnh v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn b\u1ea3o hi\u1ec3m.\nV\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra l\u1eddi khuy\u00ean v\u1ec1 c\u00e1ch t\u00ecm ph\u1ea1m vi b\u1ea3o hi\u1ec3m ph\u00f9 h\u1ee3p v\u00e0 c\u00e1c ti\u00eau ch\u00ed ch\u00ednh \u0111\u1ec3 t\u00ecm ki\u1ebfm.\n\u0110\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, h\u00e3y l\u00e0m theo quy tr\u00ecnh t\u01b0\u01a1ng t\u1ef1, nh\u01b0ng li\u00ean h\u1ec7 v\u1edbi c\u00e1c c\u00e1 nh\u00e2n ch\u1ee7 ch\u1ed1t trong b\u1ed9 ph\u1eadn bi\u00ean t\u1eadp v\u00e0 tr\u00ecnh b\u00e0y cho h\u1ecd \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n.\n\u0110i\u1ec1u th\u00fa v\u1ecb l\u00e0 \u0111i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 cung c\u1ea5p cho b\u1ea1n kh\u1ea3 n\u0103ng ti\u1ebfp x\u00fac ngo\u1ea1i tuy\u1ebfn c\u00f3 gi\u00e1 tr\u1ecb m\u00e0 c\u00f2n c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n tr\u1ef1c tuy\u1ebfn.\nChuy\u00ean gia SEO v\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp Moz <a>Rand Fishkin<\/a> gi\u1ea3i th\u00edch r\u1eb1ng vi\u1ec7c n\u00e2ng cao nh\u1eadn th\u1ee9c ngo\u1ea1i tuy\u1ebfn c\u00f3 th\u1ec3 l\u00e0m t\u0103ng s\u1ed1 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c \u2013 \u0111i\u1ec1u g\u00ec \u0111\u00f3 cu\u1ed1i c\u00f9ng c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n. <small><em>H\u00ecnh \u1ea3nh b\u1edfi: kasto \/ \u00a9123RF Stock Photo, <\/em><a><em>Pexels<\/em><\/a><em>, nonwarit \/ \u00a9123RF Stock Photo, <\/em><a><em>Robert Owen-Wahl<\/em><\/a><\/small> &#8221;           <\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;C\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t s\u1ed1 c\u1ea1nh tranh gay g\u1eaft. Nh\u00f3m Statista b\u00e1o c\u00e1o r\u1eb1ng c\u00f3 g\u1ea7n 1,1 tri\u1ec7u \u0111\u1ea1i l\u00fd, nh\u00e0 m\u00f4i gi\u1edbi v\u00e0 nh\u00e2n vi\u00ean d\u1ecbch v\u1ee5 ch\u1ec9 ri\u00eang \u1edf M\u1ef9 trong n\u0103m 2016. V\u00e0 con s\u1ed1 \u0111\u00f3 s\u1ebd ch\u1ec9 ti\u1ebfp t\u1ee5c t\u0103ng l\u00ean. M\u1ed9t trong nh\u1eefng c\u00e1ch [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","insight-category":[],"class_list":["post-19625","insight","type-insight","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/19625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=19625"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=19625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}