B\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 g\u00e2y nh\u1ea7m l\u1eabn.\nT\u1eeb ng\u1eef ph\u1ee9c t\u1ea1p v\u00e0 c\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u00e0 \u0111i\u1ec1u ki\u1ec7n ph\u1ee9c t\u1ea1p th\u01b0\u1eddng khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f3 hi\u1ec3u nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c b\u1ea3o hi\u1ec3m theo ch\u00ednh s\u00e1ch.\n\u0110\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp Erin Nutting \u0111\u1ed3ng \u00fd r\u1eb1ng c\u00e1c ch\u00ednh s\u00e1ch b\u1ea3o hi\u1ec3m th\u01b0\u1eddng ph\u1ee9c t\u1ea1p v\u00e0 c\u00f3 th\u1ec3 g\u00e2y b\u1ef1c b\u1ed9i, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng bi\u1ebft ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u1ed9ng th\u00e1i n\u00e0o. <\/p>\n\n
M\u1ed9t ph\u1ea7n c\u1ee7a vi\u1ec7c tr\u1edf th\u00e0nh m\u1ed9t \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp tuy\u1ec7t v\u1eddi l\u00e0 gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 gi\u00fap h\u1ecd \u0111i\u1ec1u h\u01b0\u1edbng qua qu\u00e1 tr\u00ecnh mua b\u1ea3o hi\u1ec3m.\n\u0110i\u1ec1u n\u00e0y l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 thi\u1ebft l\u1eadp m\u1ed9t c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng trung th\u00e0nh.\nGi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb b\u1ea3o hi\u1ec3m t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n. <\/p>\n\n
Thu\u1eadt ng\u1eef “c\u1ed1 v\u1ea5n \u0111\u00e1ng tin c\u1eady” l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef xu\u1ea5t hi\u1ec7n r\u1ea5t nhi\u1ec1u trong ng\u00e0nh b\u1ea3o hi\u1ec3m.\nM\u1ed9t trong nh\u1eefng l\u00fd do h\u00e0ng \u0111\u1ea7u khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi ti\u1ebfp t\u1ee5c ch\u1ecdn c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp thay v\u00ec c\u00e1c c\u00f4ng ty tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1c nh\u00e0 t\u1ed5ng h\u1ee3p l\u00e0 m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u00e1 nh\u00e2n m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c.\n\u0110\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m b\u00e1n h\u00e0ng ch\u00ednh c\u1ee7a \u0111\u1ea1i l\u00fd. <\/p>\n\n
“Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c s\u1ef1 \u0111\u00e1nh gi\u00e1 cao l\u1eddi khuy\u00ean m\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m \u0111\u1ed9c l\u1eadp cung c\u1ea5p”, Richard W. Havey, ch\u1ee7 t\u1ecbch c\u1ee7a Hanover Agency Markets vi\u1ebft.\n“C\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m \u0111\u1ed9c l\u1eadp l\u00e0 nh\u1eefng chuy\u00ean gia \u0111\u00e1ng tin c\u1eady t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c chuy\u00ean gia kh\u00e1c, nh\u01b0 c\u1ed1 v\u1ea5n t\u00e0i ch\u00ednh, k\u1ebf to\u00e1n v\u00e0 th\u1eadm ch\u00ed c\u1ea3 b\u00e1c s\u0129 c\u1ee7a b\u1ea1n – nh\u1eefng chuy\u00ean gia c\u00f3 l\u1ee3i \u00edch t\u1ed1t nh\u1ea5t cho b\u1ea1n – v\u00e0 t\u01b0\u01a1ng lai t\u1ed1t nh\u1ea5t – trong t\u00e2m tr\u00ed.” <\/p>\n\n
Nhi\u1ec1u n\u0103m kinh nghi\u1ec7m trong ng\u00e0nh v\u00e0 ki\u1ebfn th\u1ee9c chi ti\u1ebft l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m kh\u00e1c nhau \u0111\u1eb7t c\u00e1c \u0111\u1ea1i l\u00fd v\u00e0o v\u1ecb tr\u00ed t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng v\u1ec1 ph\u1ea1m vi b\u1ea3o hi\u1ec3m.\n\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao nhi\u1ec1u kh\u00e1ch h\u00e0ng quay sang b\u1ea1n ngay t\u1eeb \u0111\u1ea7u.\nH\u1ecd mu\u1ed1n bi\u1ebft r\u1eb1ng h\u1ecd \u0111\u00e3 c\u00f3 m\u1ed9t chuy\u00ean gia trong g\u00f3c c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd \u0111\u01b0\u1ee3c b\u1ea3o hi\u1ec3m \u0111\u1ea7y \u0111\u1ee7 m\u00e0 kh\u00f4ng chi ti\u00eau qu\u00e1 m\u1ee9c. <\/p>\n\n
Khi nh\u00e0 m\u00f4i gi\u1edbi th\u1ebf ch\u1ea5p Erica Tubb l\u00e0 m\u1ed9t \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m, c\u00e1c ch\u00ednh s\u00e1ch l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t m\u00e0 c\u00f4 gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.\n“M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng kh\u00f4ng \u0111\u1ecdc nh\u1eefng g\u00ec h\u1ecd th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c b\u1ea3o hi\u1ec3m, v\u00e0 sau \u0111\u00f3 t\u1ea1i th\u1eddi \u0111i\u1ec3m y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng kh\u00f3 ch\u1ecbu khi y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng kh\u00f4ng \u0111\u01b0\u1ee3c b\u1ea3o hi\u1ec3m,” c\u00f4 n\u00f3i v\u1edbi Kinh doanh B\u1ea3o hi\u1ec3m.\n“C\u00f4ng vi\u1ec7c c\u1ee7a t\u00f4i l\u00e0 gi\u00e1o d\u1ee5c h\u1ecd v\u1ec1 c\u00e1c lo\u1ea1i b\u1ea3o hi\u1ec3m ph\u00f9 h\u1ee3p s\u1ebd \u0111\u01b0a h\u1ecd tr\u1edf l\u1ea1i v\u1ecb tr\u00ed tr\u01b0\u1edbc khi b\u1ecb m\u1ea5t.” <\/p>\n\n
Kh\u00e1ch h\u00e0ng c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e2u h\u1ecfi.\nV\u00e0 internet l\u00e0 m\u1ed9t trong nh\u1eefng n\u01a1i \u0111\u1ea7u ti\u00ean h\u1ecd t\u00ecm \u0111\u1ebfn \u0111\u1ec3 t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi.\nTr\u00ean th\u1ef1c t\u1ebf, 88% ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u tr\u01b0\u1edbc khi mua h\u00e0ng. <\/p>\n\n
Ti\u1ebfp th\u1ecb n\u1ed9i dung gi\u00e1o d\u1ee5c – m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn nh\u1eb1m tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi ph\u1ed5 bi\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng – l\u00e0 m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3 m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111ang gi\u1ea3i quy\u1ebft nhu c\u1ea7u v\u1ec1 gi\u00e1o d\u1ee5c.<\/p>\n\n
“Thay v\u00ec t\u1eadp trung v\u00e0o vi\u1ec7c b\u00e1n h\u00e0ng kh\u00f3 kh\u0103n, n\u1ed9i dung [should seek] c\u1ee7a b\u1ea1n \u0111\u1ec3 th\u00f4ng b\u00e1o v\u00e0 khai s\u00e1ng”, nh\u00f3m nghi\u00ean c\u1ee9u t\u1ea1i n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb, IZEA gi\u1ea3i th\u00edch. “\u0110i\u1ec1u n\u00e0y thi\u1ebft l\u1eadp b\u1ea1n nh\u01b0 m\u1ed9t ngu\u1ed3n th\u00f4ng tin \u0111\u00e1ng tin c\u1eady v\u00e0 gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi cu\u1ed1i c\u00f9ng c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng.”<\/p>\n\n
Nh\u00e0 v\u0103n tin t\u1ee9c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 Krystal Overmyer cho bi\u1ebft m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 \u0111i\u1ec1u n\u00e0y l\u00e0 d\u1ecbch v\u1ee5 ng\u00e2n h\u00e0ng tr\u1ef1c tuy\u1ebfn Mint.\nBlog c\u1ee7a h\u1ecd ch\u1ee9a c\u00e1c b\u00e0i \u0111\u0103ng v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u00f3 li\u00ean quan nh\u01b0 c\u00e1ch l\u1eadp ng\u00e2n s\u00e1ch v\u00e0 k\u1ef9 thu\u1eadt ti\u1ebft ki\u1ec7m ti\u1ec1n.\nM\u1ed9t c\u00f4ng ty kh\u00e1c l\u00e0 c\u00f4ng ty n\u1ec7m Casper, Nikki Gilliland t\u1ea1i Econsultancy cho bi\u1ebft th\u00eam, v\u1edbi c\u00e1c b\u00e0i vi\u1ebft c\u1ee7a h\u1ecd gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ng\u0103n ng\u1eeba ng\u00e1y v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t gi\u1ea5c ng\u1ee7 ngon h\u01a1n. <\/p>\n\n
\u0110\u00f3 l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 vi\u1ec7c hi\u1ec3u c\u00e1c \u0111i\u1ec3m \u0111au ch\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 s\u1eed d\u1ee5ng ki\u1ebfn th\u1ee9c c\u1ee7a b\u1ea1n \u0111\u1ec3 cung c\u1ea5p c\u00e2u tr\u1ea3 l\u1eddi.\nV\u00e0 khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ch\u00ednh x\u00e1c, ti\u1ebfp th\u1ecb n\u1ed9i dung gi\u00e1o d\u1ee5c c\u00f3 th\u1ec3 l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7u qu\u1ea3 cao, nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u00eau th\u1ee5 n\u1ed9i dung gi\u00e1o d\u1ee5c tr\u01b0\u1edbc khi mua c\u00f3 kh\u1ea3 n\u0103ng mua t\u1eeb nh\u00e0 cung c\u1ea5p \u0111\u00f3 cao h\u01a1n 131%. <\/p>\n\n
C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 cung c\u1ea5p n\u1ed9i dung gi\u00e1o d\u1ee5c.<\/p>\n\n
V\u00ed d\u1ee5, \u1ee9ng d\u1ee5ng b\u1ea3o hi\u1ec3m cho ng\u01b0\u1eddi thu\u00ea nh\u00e0 v\u00e0 ch\u1ee7 nh\u00e0 Lemonade chia nh\u1ecf c\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u00e0 \u0111i\u1ec1u ki\u1ec7n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef \u0111\u00e0m tho\u1ea1i \u0111\u1ec3 l\u00e0m cho ch\u00fang d\u1ec5 hi\u1ec3u.\n\u0110i\u1ec1u \u0111\u00f3 t\u1ef1 n\u00f3 gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 cho c\u1ea3 \u0111\u1ea1i l\u00fd v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. <\/p>\n\n
Lemonade c\u0169ng bao g\u1ed3m m\u1ed9t video ng\u1eafn tr\u00ean trang ch\u1ee7 c\u1ee7a h\u1ecd gi\u1ea3i th\u00edch c\u00e1ch \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd ho\u1ea1t \u0111\u1ed9ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng n\u00f3.\nB\u00ean c\u1ea1nh \u0111\u00f3, h\u1ecd cung c\u1ea5p m\u1ed9t video nhanh v\u1ec1 \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd \u0111ang ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec n\u00f3 th\u1ef1c s\u1ef1 s\u1eed d\u1ee5ng. <\/p>\n\n
T\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin n\u00e0y \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y \u0111\u01a1n gi\u1ea3n, lo\u1ea1i b\u1ecf nhi\u1ec1u tri\u1ec3n v\u1ecdng nh\u1ea7m l\u1eabn c\u00f3 th\u1ec3 c\u00f3.<\/p>\n\n
Trong m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c, Hi\u1ec7p h\u1ed9i Th\u00f4ng tin B\u1ea3o hi\u1ec3m RockyMountain, \u0111\u1ea1i di\u1ec7n cho c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m P &C \u1edf Colorado, New Mexico, Utah v\u00e0 Wyoming, cung c\u1ea5p m\u1ed9t ph\u1ea7n t\u00e0i li\u1ec7u gi\u00e1o d\u1ee5c to\u00e0n di\u1ec7n cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.\n\u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u00e1c t\u1edd th\u00f4ng tin cho ch\u1ee7 nh\u00e0 v\u00e0 th\u1ecb tr\u01b0\u1eddng b\u1ea3o hi\u1ec3m \u00f4 t\u00f4 c\u1ee7a c\u00e1c ti\u1ec3u bang kh\u00e1c nhau, c\u00e1c m\u1eb9o \u0111\u1ec3 tr\u00e1nh gian l\u1eadn v\u00e0 t\u00e0i li\u1ec7u l\u00e1i xe d\u00e0nh cho thanh thi\u1ebfu ni\u00ean d\u00e0nh cho cha m\u1eb9.\nTh\u00f4ng tin \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong c\u00e1c t\u00e0i li\u1ec7u PDF c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng v\u00e0 bao g\u1ed3m nhi\u1ec1u h\u00ecnh \u1ea3nh \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 d\u00e0ng ti\u1ebfp thu. <\/p>\n\n
M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c l\u00e0 nh\u00e0 cung c\u1ea5p b\u1ea3o hi\u1ec3m c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Tampa, C\u01a1 quan B\u1ea3o hi\u1ec3m Seibert.\nTr\u00ean trang web c\u1ee7a h\u1ecd, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 duy\u1ec7t qua “Trung t\u00e2m nghi\u00ean c\u1ee9u”, trong \u0111\u00f3 c\u00f3 m\u1ed9t s\u1ed1 ph\u1ea7n bao g\u1ed3m c\u00e1c m\u1eb9o ki\u1ec3m so\u00e1t m\u1ea5t m\u00e1t, th\u00f4ng tin cho ng\u01b0\u1eddi l\u00e1i xe tu\u1ed5i teen v\u00e0 chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng cho c\u01a1n b\u00e3o – m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ch\u1ee7 nh\u00e0 s\u1ed1ng \u1edf Nam Florida.\nNgo\u00e0i ra, h\u1ecd cung c\u1ea5p m\u1ed9t m\u00e1y t\u00ednh b\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd mi\u1ec5n ph\u00ed, n\u01a1i m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 nh\u1eadp th\u00f4ng tin c\u01a1 b\u1ea3n v\u00e0 t\u00ecm hi\u1ec3u kho\u1ea3ng bao nhi\u00eau h\u1ecd c\u00f3 th\u1ec3 mong \u0111\u1ee3i \u0111\u1ec3 tr\u1ea3 cho m\u1ed9t ch\u00ednh s\u00e1ch. <\/p>\n\n
\u0110\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t v\u00e0i c\u00e1ch m\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p b\u1ea3o hi\u1ec3m \u0111ang s\u1eed d\u1ee5ng gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng.\nTuy nhi\u00ean, \u0111\u00f3 ch\u1ec9 l\u00e0 ph\u1ea7n n\u1ed5i c\u1ee7a t\u1ea3ng b\u0103ng ch\u00ecm, v\u00e0 th\u1ef1c s\u1ef1 kh\u00f4ng c\u00f3 k\u1ebft th\u00fac cho c\u00e1c kh\u1ea3 n\u0103ng, \u0111i\u1ec1u n\u00e0y \u0111\u01b0a ch\u00fang ta \u0111\u1ebfn \u0111i\u1ec3m ti\u1ebfp theo. <\/p>\n\n
B\u1ea1n n\u00ean t\u1ea1o nh\u1eefng lo\u1ea1i n\u1ed9i dung c\u1ee5 th\u1ec3 n\u00e0o?<\/p>\n\n
M\u1ecdi ng\u01b0\u1eddi c\u00f3 phong c\u00e1ch h\u1ecdc t\u1eadp kh\u00e1c nhau, c\u00f3 ngh\u0129a l\u00e0 kh\u00f4ng c\u00f3 gi\u1ea3i ph\u00e1p duy nh\u1ea5t \u0111\u1ec3 t\u1ea1o n\u1ed9i dung gi\u00e1o d\u1ee5c.\n\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i th\u1eed nghi\u1ec7m v\u1edbi m\u1ed9t v\u00e0i ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nhau \u0111\u1ec3 xem nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n m\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n d\u1ec5 ti\u1ebfp thu nh\u1ea5t. <\/p>\n\n
Julie Neidlinger t\u1ea1i nh\u00e0 cung c\u1ea5p ph\u1ea7n m\u1ec1m CoSchedule \u0111\u1ec1 ngh\u1ecb cung c\u1ea5p infographics, video v\u00e0 slide deck, c\u00f3 xu h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t cho ng\u01b0\u1eddi h\u1ecdc tr\u1ef1c quan.<\/p>\n\n
V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t \u0111\u1ed3 h\u1ecda th\u00f4ng tin x\u00e1c \u0111\u1ecbnh c\u00e1c thu\u1eadt ng\u1eef ch\u00ednh trong b\u1ea3o hi\u1ec3m ch\u1ee7 nh\u00e0.\nB\u1ea1n c\u00f3 th\u1ec3 trang tr\u1ea3i gi\u00e1 tr\u1ecb ti\u1ec1n m\u1eb7t th\u1ef1c t\u1ebf, chi ph\u00ed sinh ho\u1ea1t b\u1ed5 sung, kh\u1ea5u hao, c\u00f3 h\u00ecnh \u1ea3nh ho\u1eb7c \u0111\u1ed3 h\u1ecda \u0111\u1ec3 l\u00e0m cho n\u00f3 h\u1ea5p d\u1eabn v\u00e0 d\u1ec5 hi\u1ec3u h\u01a1n.\nN\u1ebfu b\u1ea1n \u0111ang \u0111\u1ed1i ph\u00f3 v\u1edbi “nh\u1eefng ng\u01b0\u1eddi nghi\u1ec1n ng\u1eabm s\u1ed1”, vi\u1ec7c tr\u00ecnh b\u00e0y nghi\u00ean c\u1ee9u v\u1edbi s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea, bi\u1ec3u \u0111\u1ed3 v\u00e0 \u0111\u1ed3 th\u1ecb, v\u00e0 trong h\u1ed9i th\u1ea3o tr\u00ean web, c\u00f3 th\u1ec3 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn. <\/p>\n\n
V\u00ed d\u1ee5, nh\u00e0 cung c\u1ea5p b\u1ea3o hi\u1ec3m ch\u1ee7 nh\u00e0 Kin Insurance cung c\u1ea5p cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t danh s\u00e1ch c\u00e1c y\u00eau c\u1ea7u b\u1ea3o hi\u1ec3m ch\u1ee7 nh\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t.\nH\u1ecd \u0111\u01b0a ra s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u00e0 chia nh\u1ecf ch\u00fang th\u00e0nh t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m \u0111\u1ec3 kh\u00e1ch h\u00e0ng bi\u1ebft m\u1ed1i \u0111e d\u1ecda l\u1edbn nh\u1ea5t l\u00e0 g\u00ec.\nH\u1ecd c\u0169ng \u0111\u01b0a ra l\u1eddi khuy\u00ean v\u1ec1 c\u00e1ch gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 ti\u1ebft ki\u1ec7m ti\u1ec1n. <\/p>\n\n
M\u1eb7t kh\u00e1c, nh\u1eefng ng\u01b0\u1eddi y\u00eau th\u00edch v\u0103n b\u1ea3n – nh\u1eefng ng\u01b0\u1eddi h\u00e2m m\u1ed9 t\u1eeb vi\u1ebft – th\u01b0\u1eddng th\u00edch c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog, s\u00e1ch \u0111i\u1ec7n t\u1eed, s\u00e1ch tr\u1eafng v\u00e0 h\u01b0\u1edbng d\u1eabn d\u00e0i, Neidlinger cho bi\u1ebft th\u00eam.\nM\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y l\u00e0 “H\u01b0\u1edbng d\u1eabn c\u01a1 b\u1ea3n v\u1ec1 Obamacare” c\u1ee7a nh\u00e0 v\u0103n t\u00e0i ch\u00ednh ti\u00eau d\u00f9ng v\u00e0 s\u1ee9c kh\u1ecfe, Hannah Rounds.\nB\u00e0i \u0111\u0103ng chi ti\u1ebft gi\u1ea3i th\u00edch Obamacare l\u00e0 g\u00ec v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe.\nN\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c lo\u1ea1i k\u1ebf ho\u1ea1ch kh\u00e1c nhau c\u00f3 s\u1eb5n, chi ph\u00ed, tr\u1ee3 c\u1ea5p thu\u1ebf v\u00e0 c\u00e1ch ghi danh, \u0111i\u1ec1u n\u00e0y l\u00e0m cho n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean qu\u00fd gi\u00e1 cho b\u1ea5t k\u1ef3 ai mu\u1ed1n b\u1eaft \u0111\u1ea7u v\u1edbi Obamacare. <\/p>\n\n
Cu\u1ed1i c\u00f9ng, ng\u01b0\u1eddi h\u1ecdc x\u00e3 h\u1ed9i h\u1ecdc t\u1ed1t nh\u1ea5t khi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c tham gia, ch\u1eb3ng h\u1ea1n nh\u01b0 v\u1edbi c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n, kh\u1ea3o s\u00e1t v\u00e0 li\u1ec7t k\u00ea c\u00e1c b\u00e0i \u0111\u0103ng (v\u1edbi c\u00e1c tr\u00edch d\u1eabn, c\u00e2u tr\u1ea3 l\u1eddi, li\u00ean k\u1ebft \u0111\u01b0\u1ee3c thu th\u1eadp, v.v.).\n\u0110\u1ed1i v\u1edbi lo\u1ea1i n\u1ed9i dung n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 ghi l\u1ea1i m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi m\u1ed9t chuy\u00ean gia b\u1ea3o hi\u1ec3m v\u00e0 y\u00eau c\u1ea7u h\u1ecd tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p.\nB\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng video ho\u1eb7c podcast v\u00e0 bao g\u1ed3m phi\u00ean \u00e2m \u0111\u1ec3 tham kh\u1ea3o nhanh. <\/p>\n\n
B\u1edfi v\u00ec m\u1ecdi ng\u01b0\u1eddi ti\u00eau h\u00f3a th\u00f4ng tin \u1edf nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng kh\u00e1c nhau, b\u1ea1n n\u00ean th\u1eed m\u1ed9t v\u00e0i trong s\u1ed1 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n n\u00e0y v\u00e0 xem ph\u01b0\u01a1ng ti\u1ec7n n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t.\nN\u1ebfu b\u1ea1n nh\u1eadn th\u1ea5y r\u1eb1ng kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n ph\u1ea3n h\u1ed3i t\u1ed1t v\u1edbi m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n c\u1ee5 th\u1ec3 (v\u00ed d\u1ee5: n\u00f3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u1eadn x\u00e9t ho\u1eb7c chia s\u1ebb), b\u1ea1n s\u1ebd mu\u1ed1n r\u1eeda s\u1ea1ch v\u00e0 l\u1eb7p l\u1ea1i v\u00e0 bao g\u1ed3m c\u00e1c ch\u1ee7 \u0111\u1ec1 b\u1ea3o hi\u1ec3m kh\u00e1c theo c\u00f9ng phong c\u00e1ch \u0111\u00f3. <\/p>\n\n
C\u00f3 m\u1ed9t ch\u00fat th\u1eed nghi\u1ec7m v\u00e0 sai s\u00f3t li\u00ean quan, nh\u01b0ng v\u1edbi m\u1ed9t ch\u00fat n\u1ed7 l\u1ef1c, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 \u0111\u01b0a ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb gi\u00e1o d\u1ee5c hi\u1ec7u qu\u1ea3.<\/p>\n\n
C\u00f3 m\u1ed9t s\u1ed1 l\u00fd do t\u1ea1i sao kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m ti\u1ebfp t\u1ee5c ch\u1ecdn \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp.\nM\u1ed9t trong nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 m\u1ed9t \u0111\u1ea1i l\u00fd ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t c\u1ed1 v\u1ea5n c\u00e1 nh\u00e2n, \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng hi\u1ec3u c\u00e1c l\u1ef1a ch\u1ecdn b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd v\u00e0 ch\u1ecdn ch\u00ednh s\u00e1ch ph\u00f9 h\u1ee3p. <\/p>\n\n
L\u00e0m cho gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb b\u1ea3o hi\u1ec3m c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap b\u1ea1n k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 gi\u1eef ch\u00e2n h\u1ecd b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i d\u1ef1a tr\u00ean s\u1ef1 tin t\u01b0\u1edfng.<\/p>\n","protected":false},"excerpt":{"rendered":"
B\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 g\u00e2y nh\u1ea7m l\u1eabn. T\u1eeb ng\u1eef ph\u1ee9c t\u1ea1p v\u00e0 c\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u00e0 \u0111i\u1ec1u ki\u1ec7n ph\u1ee9c t\u1ea1p th\u01b0\u1eddng khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f3 hi\u1ec3u nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c b\u1ea3o hi\u1ec3m theo ch\u00ednh s\u00e1ch. \u0110\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp Erin Nutting \u0111\u1ed3ng \u00fd r\u1eb1ng c\u00e1c ch\u00ednh s\u00e1ch b\u1ea3o hi\u1ec3m th\u01b0\u1eddng ph\u1ee9c t\u1ea1p v\u00e0 c\u00f3 th\u1ec3 g\u00e2y […]<\/p>\n","protected":false},"featured_media":16579,"template":"","insight-category":[],"class_list":["post-19622","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/19622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media\/16579"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=19622"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=19622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}