“<\/p>\n\n
Th\u00e0nh c\u00f4ng l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef ch\u1ee7 quan v\u00e0 c\u00f3 th\u1ec3 c\u00f3 \u00fd ngh\u0129a kh\u00e1c nhau \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m kh\u00e1c nhau.\n\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i ki\u1ec3m tra m\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh \u0111\u1ec3 xem b\u1ea1n \u0111ang l\u00e0m nh\u01b0 th\u1ebf n\u00e0o v\u00e0 \u0111\u1ea3m b\u1ea3o k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. <\/p>\n\n
D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3y s\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3 cho ng\u00e0nh b\u1ea3o hi\u1ec3m s\u1ebd cung c\u1ea5p cho b\u1ea1n t\u1ea5t c\u1ea3 nh\u1eefng hi\u1ec3u bi\u1ebft b\u1ea1n c\u1ea7n.<\/p>\n\n
Kh\u1ea3 n\u0103ng b\u00e1n c\u00e1c ch\u00ednh s\u00e1ch m\u1edbi c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 h\u00e0ng \u0111\u1ea7u v\u1ec1 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t \u0111\u1ea1i l\u00fd v\u00e0 h\u01b0\u1edbng \u0111i chung m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang h\u01b0\u1edbng t\u1edbi.\nTheo d\u00f5i ch\u1eb7t ch\u1ebd s\u1ed1 l\u01b0\u1ee3ng b\u1ea1n b\u00e1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh cho b\u1ea1n bi\u1ebft n\u1ebfu b\u1ea1n \u0111ang \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, th\u1eddi gian trong n\u0103m b\u1ea1n l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u00e0 n\u1ebfu c\u00f3 b\u1ea5t k\u1ef3 v\u1ea5n \u0111\u1ec1 n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft. <\/p>\n\n
\u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ed1 li\u1ec7u d\u1ec5 \u0111o l\u01b0\u1eddng nh\u1ea5t.\nPh\u1ea7n m\u1ec1m b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n kinh doanh Klipfolio<\/a> cho bi\u1ebft b\u1ea1n ch\u1ec9 c\u1ea7n c\u1ed9ng s\u1ed1 l\u01b0\u1ee3ng ch\u00ednh s\u00e1ch m\u1edbi b\u1ea1n b\u00e1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3 v\u00e0 so s\u00e1nh n\u00f3 v\u1edbi m\u1ee5c ti\u00eau m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 v\u1edbi m\u1ee9c trung b\u00ecnh trong qu\u00e1 kh\u1ee9 \u0111\u1ec3 xem b\u1ea1n c\u00f3 \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng hay kh\u00f4ng. <\/p>\n\n L\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 b\u1ea1n s\u1ebd xem x\u00e9t s\u1ed1 l\u01b0\u1ee3ng ch\u00ednh s\u00e1ch m\u1edbi theo ng\u00e0y, tu\u1ea7n v\u00e0 th\u00e1ng, Sandra Durcevic<\/a> vi\u1ebft t\u1ea1i c\u00f4ng c\u1ee5 kinh doanh th\u00f4ng minh Datapine.\nC\u00f4 \u1ea5y khuy\u00ean b\u1ea1n n\u00ean s\u1eed d\u1ee5ng \u0111\u1ed3 th\u1ecb v\u00e0 bi\u1ec3u \u0111\u1ed3 khi b\u00e1o c\u00e1o v\u00ec n\u00f3 b\u1ed5 sung m\u1ed9t kh\u00eda c\u1ea1nh kh\u00e1c cho nh\u1eefng ph\u00e1t hi\u1ec7n c\u1ee7a b\u1ea1n v\u00e0 cho ph\u00e9p b\u1ea1n d\u1ec5 d\u00e0ng h\u00ecnh dung xu h\u01b0\u1edbng b\u00e1n h\u00e0ng. <\/p>\n\n \u0110i\u1ec1u quan tr\u1ecdng n\u1eefa l\u00e0 ph\u1ea3i bi\u1ebft c\u00f3 bao nhi\u00eau kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cu\u1ed1i c\u00f9ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m th\u1ef1c t\u1ebf, \u0111\u00f3 l\u00e0 n\u01a1i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n.\nThu\u1eadt ng\u1eef n\u00e0y th\u01b0\u1eddng \u00e1p d\u1ee5ng cho t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m kh\u00e1ch truy c\u1eadp v\u00e0o trang web b\u1ea3o hi\u1ec3m ho\u1eb7c trang \u0111\u00edch c\u1ee7a b\u1ea1n mua ch\u00ednh s\u00e1ch, Aden Andrus<\/a> vi\u1ebft t\u1ea1i Qu\u1ea3ng c\u00e1o g\u00e2y r\u1ed1i.\n\u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 chuy\u1ec3n \u0111\u1ed5i v\u0129 m\u00f4. <\/p>\n\n Tuy nhi\u00ean, chuy\u1ec3n \u0111\u1ed5i vi m\u00f4, l\u00e0 nh\u1eefng h\u00e0nh \u0111\u1ed9ng nh\u1ecf h\u01a1n d\u1eabn \u0111\u1ebfn vi\u1ec7c mua h\u00e0ng, c\u0169ng r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 theo d\u00f5i, ch\u1ec9 ra nh\u00e0 v\u0103n ti\u1ebfp th\u1ecb Jacinda Santora<\/a>.\nV\u00ed d\u1ee5 bao g\u1ed3m \u0111\u0103ng k\u00fd b\u1ea3n tin, t\u1ea3i xu\u1ed1ng s\u00e1ch \u0111i\u1ec7n t\u1eed ho\u1eb7c s\u00e1ch tr\u1eafng, g\u1eedi bi\u1ec3u m\u1eabu web v\u00e0 cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i. <\/p>\n\n L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n t\u00ednh to\u00e1n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i?<\/p>\n\n “C\u00f4ng th\u1ee9c cho t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 s\u1ed1 l\u1ea7n m\u1ed9t m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh chia cho s\u1ed1 ng\u01b0\u1eddi c\u00f3 c\u01a1 h\u1ed9i ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau”, Carlin Leung<\/a>, chi\u1ebfn l\u01b0\u1ee3c gia s\u1ea3n ph\u1ea9m t\u1ea1i c\u00f4ng ty ti\u1ebfp th\u1ecb n\u1ed9i dung Quietly n\u00f3i.\n“N\u1ebfu b\u1ea1n th\u1ef1c hi\u1ec7n 100 l\u1ea7n b\u00e1n h\u00e0ng v\u00e0o th\u00e1ng tr\u01b0\u1edbc v\u00e0 1.000 ng\u01b0\u1eddi \u0111\u00e3 truy c\u1eadp trang web c\u1ee7a b\u1ea1n, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 100 \/ 1.000 = 10%.” <\/p>\n\n T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trang \u0111\u00edch trung b\u00ecnh trong c\u00e1c ng\u00e0nh l\u00e0 2,35%, Larry Kim<\/a>, ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 CEO c\u1ee7a n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb Facebook Messenger MobileMonkey gi\u1ea3i th\u00edch.\nTuy nhi\u00ean, 25% c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i 5,31%, trong khi 10% h\u00e0ng \u0111\u1ea7u c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i 11,45%. <\/p>\n\n C\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 doanh thu tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng, s\u1ed1 li\u1ec7u n\u00e0y cho b\u1ea1n bi\u1ebft trung b\u00ecnh m\u1ed7i kh\u00e1ch h\u00e0ng mang l\u1ea1i bao nhi\u00eau ti\u1ec1n.\nT\u00ednh to\u00e1n n\u00f3 cung c\u1ea5p cho b\u1ea1n \u00fd t\u01b0\u1edfng t\u1ed1t h\u01a1n v\u1ec1 doanh thu b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, c\u0169ng nh\u01b0 s\u1ed1 ti\u1ec1n b\u1ea1n c\u00f3 th\u1ec3 mong \u0111\u1ee3i ki\u1ebfm \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1ch c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi. <\/p>\n\n Ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t quan tr\u1ecdng n\u00e0y \u0111\u00f3ng m\u1ed9t vai tr\u00f2 l\u1edbn trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 l\u1ee3i nhu\u1eadn hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n v\u00e0 d\u1ef1 b\u00e1o t\u00e0i ch\u00ednh trong t\u01b0\u01a1ng lai.\nKPI c\u0169ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh ch\u00ednh s\u00e1ch b\u1ea3o hi\u1ec3m n\u00e0o \u0111ang mang l\u1ea1i nhi\u1ec1u doanh thu nh\u1ea5t v\u00e0 m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng n\u00e0o c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t, Will Kenton<\/a> t\u1ea1i Investopedia n\u00f3i. <\/p>\n\n C\u00f4ng th\u1ee9c doanh thu tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng r\u1ea5t \u0111\u01a1n gi\u1ea3n.\nTheo nh\u00e0 ph\u00e2n t\u00edch kinh doanh v\u00e0 doanh nh\u00e2n Ryan Farley<\/a>, b\u1ea1n ch\u1ec9 c\u1ea7n c\u1ed9ng t\u1ed5ng doanh thu c\u1ee7a m\u00ecnh v\u00e0 chia cho t\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.\nTrong ng\u00e0nh b\u1ea3o hi\u1ec3m, t\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n b\u1eb1ng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ch\u1ee7 h\u1ee3p \u0111\u1ed3ng b\u1ea1n c\u00f3. <\/p>\n\n Khi b\u1ea1n \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c v\u00e0o ti\u1ebfp th\u1ecb b\u1ea3o hi\u1ec3m, b\u1ea1n mu\u1ed1n ch\u1eafc ch\u1eafn r\u1eb1ng nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n \u0111ang \u0111\u01b0\u1ee3c \u0111\u1ec1n \u0111\u00e1p.\nN\u1ebfu kh\u00f4ng, cu\u1ed1i c\u00f9ng b\u1ea1n c\u00f3 th\u1ec3 n\u00e9m ti\u1ec1n xu\u1ed1ng c\u1ed1ng v\u00e0 l\u00e3ng ph\u00ed th\u1eddi gian c\u1ee7a m\u00ecnh m\u00e0 kh\u00f4ng c\u00f3 nhi\u1ec1u th\u1ee9 \u0111\u1ec3 th\u1ec3 hi\u1ec7n. <\/p>\n\n \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng \u0111\u1ea7u c\u1ee7a b\u1ea1n.\nL\u00e0m nh\u01b0 v\u1eady cu\u1ed1i c\u00f9ng s\u1ebd gi\u00fap b\u1ea1n t\u00ecm ra k\u00eanh n\u00e0o t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 c\u00f3 chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng th\u1ea5p nh\u1ea5t, nh\u00f3m nghi\u00ean c\u1ee9u t\u1ea1i c\u01a1 quan ti\u1ebfp th\u1ecb PR 20\/20<\/a> l\u01b0u \u00fd. <\/p>\n\n T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, vi\u1ebft blog, Facebook<\/a>, qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t (PPC) v\u00e0 video l\u00e0 m\u1ed9t s\u1ed1 k\u00eanh ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t cho c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y, Betsy McLeod<\/a> t\u1ea1i c\u00f4ng ty ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn Blue Corona gi\u1ea3i th\u00edch.\nN\u1ebfu b\u1ea1n \u0111ang s\u1eed d\u1ee5ng b\u1ea5t k\u1ef3 trong s\u1ed1 n\u00e0y, m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1i n\u00e0o \u0111ang t\u1ea1o ra nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t v\u00e0 c\u00f3 l\u1ee3i nh\u1ea5t. <\/p>\n\n \u0110\u1ec3 theo d\u00f5i c\u00e1c k\u00eanh n\u00e0y, b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh s\u1ed1 l\u01b0\u1ee3ng \u0111\u1ecba ch\u1ec9 li\u00ean h\u1ec7 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c tr\u00ean m\u1ed7i ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, s\u1ed1 l\u01b0\u1ee3ng ch\u00ednh s\u00e1ch \u0111\u01b0\u1ee3c b\u00e1n tr\u00ean m\u1ed7i ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 doanh thu tr\u00ean m\u1ed7i ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\nV\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 ra r\u1eb1ng ti\u1ebfp th\u1ecb video \u0111ang t\u1ea1o ra m\u1ed9t kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng – nhi\u1ec1u trong s\u1ed1 \u0111\u00f3 cu\u1ed1i c\u00f9ng chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng – m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ea7u t\u01b0 l\u1edbn.\nTuy nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng qu\u1ea3ng c\u00e1o PPC ch\u1ec9 t\u1ea1o ra m\u1ed9t ph\u1ea7n nh\u1ecf kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u1ed1n r\u1ea5t nhi\u1ec1u ti\u1ec1n. <\/p>\n\n Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, c\u00f3 l\u1ebd s\u1ebd h\u1ee3p l\u00fd khi t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o ti\u1ebfp th\u1ecb video v\u00e0 c\u1eaft gi\u1ea3m ho\u1eb7c th\u1eadm ch\u00ed lo\u1ea1i b\u1ecf qu\u1ea3ng c\u00e1o PPC.<\/p>\n\n C\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi r\u00f5 r\u00e0ng l\u00e0 quan tr\u1ecdng.\nNh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng kh\u00f4ng k\u00e9m l\u00e0 b\u1ea1n gi\u1eef l\u1ea1i s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u1ed1i \u0111a v\u00e0 khi\u1ebfn h\u1ecd gia h\u1ea1n ch\u00ednh s\u00e1ch c\u1ee7a h\u1ecd.\nR\u1ed1t cu\u1ed9c, c\u00f3 th\u1ec3 t\u1ed1n k\u00e9m g\u1ea5p n\u0103m l\u1ea7n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi h\u01a1n l\u00e0 gi\u1eef l\u1ea1i m\u1ed9t kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3, Taylor Landis<\/a> vi\u1ebft t\u1ea1i n\u1ec1n t\u1ea3ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb OutboundEngine. <\/p>\n\n V\u00ec v\u1eady, b\u1ea1n s\u1ebd mu\u1ed1n theo d\u00f5i t\u1ef7 l\u1ec7 gia h\u1ea1n trung b\u00ecnh c\u1ee7a m\u00ecnh \u0111\u1ec3 xem bao nhi\u00eau ph\u1ea7n tr\u0103m kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m gia h\u1ea1n b\u1ea3o hi\u1ec3m v\u1edbi b\u1ea1n sau khi h\u1ee3p \u0111\u1ed3ng ban \u0111\u1ea7u \u0111\u00e3 h\u1ebft h\u1ea1n. <\/p>\n\n “T\u1ef7 l\u1ec7 gia h\u1ea1n kh\u00e1ch h\u00e0ng r\u1ea5t d\u1ec5 t\u00ednh to\u00e1n”, ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 CEO c\u1ee7a c\u00f4ng ty t\u0103ng tr\u01b0\u1edfng doanh thu \u0111\u0103ng k\u00fd ProfitWell Patrick Campbell<\/a> cho bi\u1ebft.\n“Ch\u1ec9 c\u1ea7n chia s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng gia h\u1ea1n v\u00e0o cu\u1ed1i kho\u1ea3ng th\u1eddi gian quy \u0111\u1ecbnh cho t\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng \u0111\u00e3 gia h\u1ea1n, sau \u0111\u00f3 b\u1ed9i s\u1ed1 v\u1edbi 100 \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u00f3 th\u00e0nh t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m.” <\/p>\n\n N\u1ebfu b\u1ea1n c\u00f3 50 kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m \u0111\u01b0\u1ee3c gia h\u1ea1n v\u00e0 45 ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd \u0111\u01b0\u1ee3c gia h\u1ea1n, n\u00f3 s\u1ebd l\u00e0 45 chia 50, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 0,9.\nNh\u00e2n con s\u1ed1 \u0111\u00f3 v\u1edbi 100, v\u00e0 n\u00f3 s\u1ebd l\u00e0 90 ph\u1ea7n tr\u0103m. <\/p>\n\n Ken Wohl<\/a>, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb t\u1ea1i ph\u1ea7n m\u1ec1m \u1ee9ng d\u1ee5ng b\u1ea3o hi\u1ec3m Indio Technologies, cho bi\u1ebft t\u1ef7 l\u1ec7 duy tr\u00ec trung b\u00ecnh cho ng\u00e0nh b\u1ea3o hi\u1ec3m l\u00e0 84%, v\u1edbi c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u l\u00e0 95%.\nB\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng con s\u1ed1 \u0111\u00f3 l\u00e0m c\u01a1 s\u1edf \u0111\u1ec3 xem c\u01a1 quan c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o v\u00e0 nh\u01b0 m\u1ed9t m\u1ee5c ti\u00eau \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. <\/p>\n\n S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ee9c kh\u1ecfe c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u1ed9t \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp.\nN\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 gia h\u1ea1n ch\u00ednh s\u00e1ch c\u1ee7a b\u1ea1n v\u00e0 l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong vi\u1ec7c h\u00ecnh th\u00e0nh c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i<\/a>, c\u1ed9ng v\u1edbi t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u c\u1ee7a b\u1ea1n. <\/p>\n\n \u0110i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng v\u00ec kh\u00e1ch h\u00e0ng thu \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c l\u01b0\u1ee3t gi\u1edbi thi\u1ec7u c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng cao g\u1ea5p b\u1ed1n l\u1ea7n, gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng cao h\u01a1n 16% v\u00e0 t\u1ef7 l\u1ec7 duy tr\u00ec cao h\u01a1n 37%, ph\u00f3 ch\u1ee7 t\u1ecbch ti\u1ebfp th\u1ecb t\u1ea1i n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u Extole, Christoher Duskin<\/a> cho bi\u1ebft. <\/p>\n\n Do \u0111\u00f3, \u0111i\u1ec3m h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t s\u1ed1 li\u1ec7u kh\u00e1c \u0111\u00e1ng \u0111\u01b0\u1ee3c theo d\u00f5i li\u00ean t\u1ee5c.\nC\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u00f3m nghi\u00ean c\u1ee9u t\u1ea1i n\u1ec1n t\u1ea3ng th\u00e0nh c\u00f4ng c\u1ee7a kh\u00e1ch h\u00e0ng Retently<\/a> cho bi\u1ebft.\nM\u1ed9t l\u00e0 s\u1eed d\u1ee5ng c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m v\u1edbi \u0111\u1ea1i l\u00fd c\u1ee7a b\u1ea1n, m\u1ee9c \u0111\u1ed9 trung th\u00e0nh c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 kh\u1ea3 n\u0103ng h\u1ecd gi\u1edbi thi\u1ec7u b\u1ea1n v\u1edbi b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh. <\/p>\n\n N\u00f3 ho\u1ea1t \u0111\u1ed9ng b\u1eb1ng c\u00e1ch g\u1eedi c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t c\u00e2u h\u1ecfi \u0111\u01a1n l\u1ebb h\u1ecfi ng\u01b0\u1eddi tr\u1ea3 l\u1eddi v\u1ec1 kh\u1ea3 n\u0103ng h\u1ecd gi\u1edbi thi\u1ec7u \u0111\u1ea1i l\u00fd c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean thang \u0111i\u1ec3m t\u1eeb 0 \u0111\u1ebfn 10, v\u1edbi 0 l\u00e0 “r\u1ea5t kh\u00f3 x\u1ea3y ra” v\u00e0 10 l\u00e0 “r\u1ea5t c\u00f3 kh\u1ea3 n\u0103ng”.\n\u0110i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c theo sau v\u1edbi m\u1ed9t c\u00e2u h\u1ecfi m\u1edf \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam th\u00f4ng tin v\u1ec1 nh\u1eefng g\u00ec h\u1ecd \u0111\u00e3 l\u00e0m ho\u1eb7c kh\u00f4ng th\u00edch v\u00e0 nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 c\u1ea3i thi\u1ec7n. <\/p>\n\n Theo d\u00f5i t\u0103ng tr\u01b0\u1edfng doanh thu h\u00e0ng n\u0103m c\u1ee7a b\u1ea1n l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh qu\u1ef9 \u0111\u1ea1o t\u00e0i ch\u00ednh m\u00e0 c\u00f4ng ty b\u1ea1n \u0111ang \u0111i qua t\u1eebng n\u0103m.\nTh\u00f4ng tin n\u00e0y cho b\u1ea1n bi\u1ebft li\u1ec7u doanh thu c\u1ee7a b\u1ea1n \u0111ang t\u0103ng, gi\u1ea3m hay gi\u1eef nguy\u00ean.\n\u0110\u1ed5i l\u1ea1i, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c l\u0129nh v\u1ef1c c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p b\u1ea3o hi\u1ec3m v\u00e0 tinh ch\u1ec9nh vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u00ecnh cho ph\u00f9 h\u1ee3p. <\/p>\n\n “Tr\u1eeb \u0111i t\u1ed5ng doanh thu trong n\u0103m tr\u01b0\u1edbc t\u1eeb t\u1ed5ng doanh thu trong n\u0103m g\u1ea7n \u0111\u00e2y nh\u1ea5t \u0111\u1ec3 t\u00ednh t\u1ed5ng t\u0103ng tr\u01b0\u1edfng doanh thu gi\u1eefa hai n\u0103m”, Bryan Keythman<\/a> t\u1ea1i PocketSense n\u00f3i.\n“Chia t\u1ed5ng t\u0103ng tr\u01b0\u1edfng doanh thu cho doanh thu c\u1ee7a n\u0103m tr\u01b0\u1edbc. Sau \u0111\u00f3 nh\u00e2n k\u1ebft qu\u1ea3 v\u1edbi 100 \u0111\u1ec3 t\u00ednh t\u1ed5ng t\u0103ng tr\u01b0\u1edfng doanh thu theo t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m”. <\/p>\n\n Theo d\u00f5i KPI c\u1ee7a \u0111\u1ea1i l\u00fd c\u1ee7a b\u1ea1n r\u1ea5t quan tr\u1ecdng \u1edf nhi\u1ec1u c\u1ea5p \u0111\u1ed9.\nB\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i ti\u1ebfn tr\u00ecnh c\u1ee7a m\u00ecnh, x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea5p b\u00e1ch, vi\u1ebft gi\u00e1m \u0111\u1ed1c \u0111\u00e0o t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi Jessia Wishart<\/a> t\u1ea1i n\u1ec1n t\u1ea3ng ph\u1ea7n m\u1ec1m l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh Rhythm Systems.\nT\u1ea5t c\u1ea3 s\u00f4i s\u1ee5c \u0111\u1ec3 tr\u00edch xu\u1ea5t d\u1eef li\u1ec7u ph\u00f9 h\u1ee3p v\u00e0 \u0111\u01b0a n\u00f3 v\u00e0o s\u1eed d\u1ee5ng. <\/p>\n\n T\u1eadp trung v\u00e0o b\u1ea3y s\u1ed1 li\u1ec7u n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n d\u1eef li\u1ec7u quan tr\u1ecdng c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng c\u1ee7a c\u00f4ng ty b\u1ea1n v\u00e0 gi\u00fap b\u1ea1n \u0111i \u0111\u00fang h\u01b0\u1edbng.\nB\u1eb1ng c\u00e1ch \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 mang l\u1ea1i nhi\u1ec1u l\u1ee3i nhu\u1eadn h\u01a1n, gi\u1ea3m thi\u1ec3u s\u1ef1 r\u1eddi b\u1ecf c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh. <\/p>\n\n “<\/p>\n","protected":false},"excerpt":{"rendered":" “ Th\u00e0nh c\u00f4ng l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef ch\u1ee7 quan v\u00e0 c\u00f3 th\u1ec3 c\u00f3 \u00fd ngh\u0129a kh\u00e1c nhau \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m kh\u00e1c nhau. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i ki\u1ec3m tra m\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh \u0111\u1ec3 xem b\u1ea1n \u0111ang l\u00e0m nh\u01b0 th\u1ebf n\u00e0o v\u00e0 […]<\/p>\n","protected":false},"featured_media":16679,"template":"","insight-category":[],"class_list":["post-19578","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/19578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media\/16679"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=19578"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=19578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}2. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h3>\n\n
3. Doanh thu tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n
4. C\u00e1c ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng \u0111\u1ea7u <\/strong><\/h3>\n\n
5. T\u1ef7 l\u1ec7 gia h\u1ea1n h\u1ee3p \u0111\u1ed3ng<\/strong><\/h3>\n\n
6. S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n
7. T\u0103ng tr\u01b0\u1edfng doanh thu h\u00e0ng n\u0103m <\/strong><\/h3>\n\n
\u0110\u00e1nh gi\u00e1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ee7a b\u1ea1n<\/strong><\/h2>\n\n