{"id":19555,"date":"2024-09-20T10:45:28","date_gmt":"2024-09-20T15:45:28","guid":{"rendered":"https:\/\/bolttech.io\/insight\/doi-tac-dia-phuong-gioi-thieu-ngan-hang-va-dai-ly-doc-lap\/"},"modified":"2024-10-25T16:25:49","modified_gmt":"2024-10-25T21:25:49","slug":"doi-tac-dia-phuong-gioi-thieu-ngan-hang-va-dai-ly-doc-lap","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/vi\/insights\/doi-tac-dia-phuong-gioi-thieu-ngan-hang-va-dai-ly-doc-lap\/","title":{"rendered":"\u0110\u1ed1i t\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng: Gi\u1edbi thi\u1ec7u ng\u00e2n h\u00e0ng v\u00e0 \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp"},"content":{"rendered":"\n

“<\/p>\n\n

Nhi\u1ec1u y\u1ebfu t\u1ed1 g\u00f3p ph\u1ea7n v\u00e0o th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp.\nM\u1ed9t trong nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 m\u1ed1i quan h\u1ec7 – v\u1edbi c\u1ea3 kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c kinh doanh.\nG\u1ea7n 70% c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m coi quan h\u1ec7 \u0111\u1ed1i t\u00e1c l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi tu\u1ed5i th\u1ecd v\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi c\u1ee7a c\u00f4ng ty h\u1ecd, theo m\u1ed9t b\u00e1o c\u00e1o c\u1ee7a KPMG<\/a> t\u1ea1i Vi\u1ec7n S\u00e1p nh\u1eadp, Mua l\u1ea1i v\u00e0 Li\u00ean minh. <\/p>\n\n

M\u1ed9t lo\u1ea1i m\u1ed1i quan h\u1ec7 \u0111\u1eb7c bi\u1ec7t c\u00f3 l\u1ee3i cho c\u00e1c \u0111\u1ea1i l\u00fd ph\u00e1t tri\u1ec3n v\u00e0 nu\u00f4i d\u01b0\u1ee1ng l\u00e0 v\u1edbi c\u00e1c ng\u00e2n h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1edfi v\u00ec hai doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1ebd ph\u1ea3i l\u00e0m vi\u1ec7c c\u00f9ng nhau nhi\u1ec1u l\u1ea7n.\nH\u01a1n n\u1eefa, nh\u1eefng m\u1ed1i quan h\u1ec7 n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra c\u01a1 h\u1ed9i t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho c\u00e1c \u0111\u1ea1i l\u00fd. <\/p>\n\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c c\u00f3 nh\u1eefng m\u1ed1i quan h\u1ec7 n\u00e0y v\u00e0 nh\u1eefng g\u00ec c\u00e1c t\u00e1c nh\u00e2n c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 c\u1ee7ng c\u1ed1 ch\u00fang.<\/p>\n\n

Ph\u00e1t tri\u1ec3n m\u1ed9t h\u1ec7 th\u1ed1ng gi\u1edbi thi\u1ec7u m\u1ea1nh m\u1ebd<\/strong><\/h2>\n\n

Gi\u1edbi thi\u1ec7u l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t c\u01a1 quan b\u1ea3o hi\u1ec3m ph\u00e1t tri\u1ec3n m\u1ea1nh.\nKh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u c\u00f3 t\u1ef7 l\u1ec7 duy tr\u00ec cao h\u01a1n 37% v\u00e0 t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf th\u1ea5p h\u01a1n 18% so v\u1edbi kh\u00e1ch h\u00e0ng kh\u00f4ng \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u, b\u00e1o c\u00e1o n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u, Extole<\/a>. <\/p>\n\n

V\u00e0 s\u1ef1 tin t\u01b0\u1edfng \u0111\u00f3 sinh ra l\u00f2ng trung th\u00e0nh.\nB\u1edfi v\u00ec h\u1ecd \u0111\u00e3 \u0111\u01b0\u1ee3c “h\u00e2m n\u00f3ng” b\u1edfi nh\u00e0 m\u00f4i gi\u1edbi th\u1ebf ch\u1ea5p c\u1ee7a h\u1ecd, nh\u1eefng ng\u01b0\u1eddi gi\u1edbi thi\u1ec7u c\u00f3 xu h\u01b0\u1edbng cam k\u1ebft m\u1ea1nh m\u1ebd v\u1edbi \u0111\u1ea1i l\u00fd c\u1ee7a b\u1ea1n v\u00e0 th\u01b0\u1eddng tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m t\u1ed1t nh\u1ea5t, chuy\u00ean gia ti\u1ebfp th\u1ecb Adrian Jans<\/a> \u0111\u1ed3ng \u00fd.\n\u0110i\u1ec1u n\u00e0y chuy\u1ec3n th\u00e0nh kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i c\u00f3 gi\u00e1 tr\u1ecb.\nTr\u00ean th\u1ef1c t\u1ebf, nh\u00e0 cung c\u1ea5p ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u Referral Saasquatch<\/a> cho bi\u1ebft gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi cho m\u1ed9t trong nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y cao h\u01a1n 16% so v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng gi\u1edbi thi\u1ec7u. <\/p>\n\n

V\u00ec v\u1eady, th\u1eadt d\u1ec5 d\u00e0ng \u0111\u1ec3 th\u1ea5y t\u00e1c \u0111\u1ed9ng c\u1ee7a vi\u1ec7c nh\u1eadn gi\u1edbi thi\u1ec7u t\u1eeb m\u1ed9t ng\u00e2n h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 th\u1ec3 c\u00f3.\nD\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n v\u1ec1 c\u00e1ch m\u1ecdi th\u1ee9 c\u00f3 th\u1ec3 di\u1ec5n ra trong lo\u1ea1i t\u00ecnh hu\u1ed1ng n\u00e0y. <\/p>\n\n

Gi\u1ea3 s\u1eed ai \u0111\u00f3 v\u1eeba nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t kho\u1ea3n th\u1ebf ch\u1ea5p.\nH\u1ecd \u0111\u00e3 th\u00f4ng qua m\u1ed9t ng\u00e2n h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kho\u1ea3n vay v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi nhi\u1ec1u \u0111\u1ea1i di\u1ec7n trong su\u1ed1t qu\u00e1 tr\u00ecnh.\nTrong th\u1eddi gian n\u00e0y, h\u1ecd \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi ng\u00e2n h\u00e0ng.\n\u0110\u00f3 l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c<\/a>, v\u00e0 m\u1ed9t l\u01b0\u1ee3ng tin t\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp.\nKhi ch\u1ee7 \u0111\u1ec1 v\u1ec1 b\u1ea3o hi\u1ec3m ch\u1ee7 nh\u00e0 xu\u1ea5t hi\u1ec7n, nh\u00e0 m\u00f4i gi\u1edbi th\u1ebf ch\u1ea5p \u0111\u00e3 gi\u1edbi thi\u1ec7u b\u1ea1n nh\u01b0 m\u1ed9t \u0111\u1ea1i l\u00fd \u0111\u00e1ng tin c\u1eady c\u00f3 th\u1ec3 gi\u00fap h\u1ecd t\u00ecm ra ch\u00ednh s\u00e1ch ph\u00f9 h\u1ee3p. <\/p>\n\n

C\u00f3 m\u1ed9t c\u01a1 h\u1ed9i t\u1ed1t m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd d\u1ec5 ti\u1ebfp nh\u1eadn trong t\u00ecnh hu\u1ed1ng n\u00e0y.\nH\u1ecd \u0111ang t\u00ecm ki\u1ebfm b\u1ea3o hi\u1ec3m to\u00e0n di\u1ec7n v\u00e0 m\u1ed9t \u0111\u1ec1 xu\u1ea5t t\u1eeb m\u1ed9t \u0111\u1ea1i di\u1ec7n ng\u00e2n h\u00e0ng \u0111\u00e1ng tin c\u1eady c\u00f3 th\u1ec3 s\u1ebd t\u1ea1o ra m\u1ed9t s\u1ed1 s\u1ef1 quan t\u00e2m. <\/p>\n\n

Ngo\u00e0i ra, gi\u1edbi thi\u1ec7u gi\u00fap d\u1ec5 d\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng – \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh cao ng\u00e0y nay.\nTr\u00ean th\u1ef1c t\u1ebf, ni\u1ec1m tin l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u h\u01a1n bao gi\u1edd h\u1ebft, Vanessa Mitchell<\/a>, nh\u00e0 b\u00e1o cao c\u1ea5p t\u1ea1i ngu\u1ed3n th\u00f4ng tin chi ti\u1ebft ti\u1ebfp th\u1ecb CMO gi\u1ea3i th\u00edch. <\/p>\n\n

Thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c ng\u00e2n h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng gi\u1edbi thi\u1ec7u c\u00f3 li\u00ean quan cao, li\u00ean t\u1ee5c g\u1eedi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng theo c\u00e1ch c\u1ee7a b\u1ea1n.<\/p>\n\n

Kh\u00e1ch h\u00e0ng s\u1ebd ti\u1ebfp c\u1eadn v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng<\/strong><\/h2>\n\n

B\u1ea3o hi\u1ec3m l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 th\u1eddi gian.\nC\u00f3 m\u1ed9t \u0111i\u1ec3m c\u1ee5 th\u1ec3 khi kh\u00e1ch h\u00e0ng c\u1ea7n m\u1ed9t lo\u1ea1i b\u1ea3o hi\u1ec3m c\u1ee5 th\u1ec3.\nB\u1ea5t c\u1ee9 khi n\u00e0o kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn ng\u00e2n h\u00e0ng ho\u1eb7c hi\u1ec7p h\u1ed9i t\u00edn d\u1ee5ng c\u1ee7a h\u1ecd (cho vay mua \u00f4 t\u00f4, vay thuy\u1ec1n, th\u1ebf ch\u1ea5p m\u1edbi, v.v.), hy v\u1ecdng b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o b\u1edfi ng\u01b0\u1eddi li\u00ean h\u1ec7 v\u1ec1 nhu c\u1ea7u thay \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n\n

Trong tr\u01b0\u1eddng h\u1ee3p ai \u0111\u00f3 nh\u1eadn \u0111\u01b0\u1ee3c th\u1ebf ch\u1ea5p, \u0111\u1ec1 xu\u1ea5t b\u1ea3o hi\u1ec3m ch\u1ee7 nh\u00e0 t\u1ed1i \u01b0u cho kh\u00e1ch h\u00e0ng n\u00e0y cho ph\u00e9p b\u1ea1n cung c\u1ea5p b\u1ea3o hi\u1ec3m ph\u00f9 h\u1ee3p v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m. B\u1ea1n kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 gi\u00fap h\u1ecd ph\u00e2n lo\u1ea1i c\u00e1c kho\u1ea3n ph\u00ed b\u1ea3o hi\u1ec3m kh\u00e1c nhau v\u00e0 hi\u1ec3u quy tr\u00ecnh, b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 gi\u00e1o d\u1ee5c h\u1ecd v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 r\u1ee7i ro c\u1ee5 th\u1ec3 trong khu v\u1ef1c c\u1ee7a h\u1ecd. \u2018<\/p>\n\n

Th\u00f4ng tin chi ti\u1ebft si\u00eau \u0111\u1ecba ph\u01b0\u01a1ng<\/strong><\/h2>\n\n

M\u1ed9t l\u1ee3i \u00edch kh\u00e1c c\u1ee7a vi\u1ec7c c\u00f3 m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh l\u00e0 b\u1ea1n bi\u1ebft khu v\u1ef1c n\u00e0y v\u00ec b\u1ea1n s\u1ed1ng v\u00e0 l\u00e0m vi\u1ec7c \u1edf \u0111\u00f3.\nB\u1ea1n bi\u1ebft c\u00e1c ki\u1ec3u th\u1eddi ti\u1ebft, r\u1ee7i ro l\u0169 l\u1ee5t v\u00e0 h\u1ecfa ho\u1ea1n, v.v. <\/p>\n\n

Nh\u00e0 v\u0103n b\u1ea3o hi\u1ec3m Arthur Murray<\/a> n\u00f3i r\u1eb1ng m\u1ed9t \u0111\u1ea1i l\u00fd \u0111\u1ecba ph\u01b0\u01a1ng trong khu v\u1ef1c d\u1ec5 b\u1ecb l\u1ed1c xo\u00e1y, ch\u1eb3ng h\u1ea1n, s\u1ebd mu\u1ed1n gi\u1ea3i th\u00edch \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 t\u1ed5n th\u1ea5t gi\u00f3 cho kh\u00e1ch h\u00e0ng.\nHo\u1eb7c h\u1ecd c\u00f3 th\u1ec3 bi\u1ebft r\u1eb1ng nh\u1eefng ng\u00f4i nh\u00e0 trong m\u1ed9t khu ph\u1ed1 c\u1ee5 th\u1ec3 d\u1ec5 b\u1ecb v\u1ee1 \u0111\u01b0\u1eddng \u1ed1ng n\u01b0\u1edbc ho\u1eb7c c\u00e1c v\u1ea5n \u0111\u1ec1 l\u0169 l\u1ee5t. <\/p>\n\n

M\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u00e1 nh\u00e2n v\u00e0 ki\u1ebfn th\u1ee9c \u0111\u1ecba ph\u01b0\u01a1ng n\u00e0y l\u00e0 nh\u1eefng g\u00ec l\u00e0m cho c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp tr\u1edf n\u00ean h\u1ea5p d\u1eabn, B\u1ea3o hi\u1ec3m Alleghany<\/a> n\u00f3i.\nX\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c ng\u00e2n h\u00e0ng trong khu v\u1ef1c c\u1ee7a b\u1ea1n cho ph\u00e9p b\u1ea1n cung c\u1ea5p b\u1ea3o hi\u1ec3m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a m\u1ed9t c\u00e1ch li\u1ec1n m\u1ea1ch m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea7n. <\/p>\n\n

C\u00f3 c\u01a1 h\u1ed9i tr\u1edf th\u00e0nh m\u1ed9t c\u1ed1 v\u1ea5n \u0111\u00e1ng tin c\u1eady<\/strong><\/h2>\n\n

C\u00e1ch c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp v\u00e0 ng\u00e2n h\u00e0ng tr\u1edf n\u00ean c\u00f3 l\u1ee3i h\u01a1n l\u00e0 t\u1eadp trung v\u00e0o kh\u00eda c\u1ea1nh t\u01b0 v\u1ea5n c\u1ee7a b\u1ea3o hi\u1ec3m, nh\u00e0 m\u00f4i gi\u1edbi \u0111\u1ed9c l\u1eadp Barry Siegerman<\/a> vi\u1ebft.\n\u0110\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed9t n\u1ec1n v\u0103n h\u00f3a n\u01a1i c\u1ea3 hai b\u00ean h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng trong c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a h\u00e0nh tr\u00ecnh c\u1ee7a h\u1ecd. <\/p>\n\n

X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi c\u00e1c ng\u00e2n h\u00e0ng c\u1ed9ng \u0111\u1ed3ng v\u00e0 c\u00f4ng \u0111o\u00e0n t\u00edn d\u1ee5ng c\u00f3 ngh\u0129a l\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c n\u00e0y c\u00f3 th\u1ec3 chuy\u1ec3n kh\u00e1ch h\u00e0ng cho b\u1ea1n v\u00e0o th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng.\nT\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 nh\u01b0 m\u1ed9t c\u1ed1 v\u1ea5n \u0111\u00e1ng tin c\u1eady v\u00e0 l\u00e0 m\u1ed9t ngu\u1ed3n l\u1ef1c qu\u00fd gi\u00e1 cho kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm h\u01b0\u1edbng d\u1eabn v\u00e0 c\u00e2u tr\u1ea3 l\u1eddi. <\/p>\n\n

V\u00e0 \u0111\u00e2y ch\u00ednh x\u00e1c l\u00e0 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m mu\u1ed1n.<\/p>\n\n

“H\u1ecd \u0111ang t\u00ecm ki\u1ebfm \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t c\u1ed1 v\u1ea5n \u0111\u00e1ng tin c\u1eady – m\u1ed9t ng\u01b0\u1eddi m\u00e0 h\u1ecd c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u00e0i ch\u00ednh c\u1ee7a h\u1ecd n\u0103m n\u00e0y qua n\u0103m kh\u00e1c”, Jamie Bisker<\/a>, l\u00e3nh \u0111\u1ea1o b\u1ea3o hi\u1ec3m to\u00e0n c\u1ea7u t\u1ea1i Salesforce n\u00f3i.\n“Tr\u00ean th\u1ef1c t\u1ebf, 75% ch\u1ee7 h\u1ee3p \u0111\u1ed3ng s\u1ebd chuy\u1ec3n \u0111\u1ed5i c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a h\u01a1n.” <\/p>\n\n

Gi\u1ea3m chi ph\u00ed ti\u1ebfp th\u1ecb<\/strong><\/h2>\n\n

B\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n m\u1ed9t h\u1ec7 th\u1ed1ng gi\u1edbi thi\u1ec7u th\u00f4ng qua c\u00e1c t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh \u0111\u1ecba ph\u01b0\u01a1ng, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m ti\u1ec1n cho ti\u1ebfp th\u1ecb.\nQu\u1ea3ng c\u00e1o ch\u00e9o c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t ph\u1ea7n th\u01b0\u1edfng ti\u1ebfp th\u1ecb r\u1ea5t l\u1edbn v\u00ec c\u1ea3 hai \u0111\u1ed1i t\u00e1c \u0111\u1ec1u c\u00f3 th\u1ec3 khai th\u00e1c c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a nhau, ph\u00f3ng vi\u00ean Kare Anderson<\/a> ch\u1ec9 ra.\nK\u1ebft qu\u1ea3 l\u00e0 m\u1ed9t gi\u1edbi thi\u1ec7u \u0111\u00e1ng tin c\u1eady, n\u01a1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c bi\u1ebft v\u1ec1 c\u01a1 quan b\u1ea3o hi\u1ec3m c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng c\u1ea7n b\u1ea1n ph\u1ea3i chi ti\u00eau cho c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb tr\u1ea3 ti\u1ec1n. <\/p>\n\n

V\u00e0 kho\u1ea3n ti\u1ebft ki\u1ec7m c\u00f3 th\u1ec3 l\u00e0 \u0111\u00e1ng k\u1ec3.\nC\u00e1c doanh nghi\u1ec7p \u0111\u00e3 d\u00e0nh trung b\u00ecnh 11,1% ng\u00e2n s\u00e1ch c\u00f4ng ty c\u1ee7a h\u1ecd cho ti\u1ebfp th\u1ecb v\u00e0o n\u0103m 2018, b\u00e1o c\u00e1o c\u1ee7a Chris Leone<\/a>, ch\u1ee7 t\u1ecbch c\u1ee7a WebStrategies.\nC\u00f3 c\u00e1c ng\u00e2n h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng ch\u1ec9 ra c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n<\/a> theo h\u01b0\u1edbng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3m \u0111\u00e1ng k\u1ec3 v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng gi\u1ea3m con s\u1ed1 \u0111\u00f3, cho ph\u00e9p b\u1ea1n ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c cho c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c. <\/p>\n\n

Qu\u1ea3ng c\u00e1o ch\u00e9o l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed, Mandy Jones<\/a> t\u1ea1i Easy Digital Downloads cho bi\u1ebft v\u00e0 \u0111\u00f2i h\u1ecfi \u00edt \u0111\u1ea7u t\u01b0 t\u00e0i ch\u00ednh h\u01a1n so v\u1edbi ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng, n\u1ebfu c\u00f3.\nC\u00f4 ch\u1ec9 ra r\u1eb1ng qu\u1ea3ng c\u00e1o ch\u00e9o c\u00f3 th\u1ec3 bao g\u1ed3m qu\u1ea3ng c\u00e1o chung, chi ph\u00ed c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia s\u1ebb. <\/p>\n\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c ng\u00e2n h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng<\/strong><\/h2>\n\n

B\u00e2y gi\u1edd cho c\u00e2u h\u1ecfi l\u1edbn: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n t\u1ea1o m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c ng\u00e2n h\u00e0ng trong khu v\u1ef1c c\u1ee7a b\u1ea1n?\nQuan tr\u1ecdng h\u01a1n, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n \u0111\u1ebfn n\u01a1i h\u1ecd c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i v\u00e0 s\u1eb5n s\u00e0ng cung c\u1ea5p cho b\u1ea1n c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau? <\/p>\n\n

\u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang \u1edf tr\u00ean c\u00f9ng m\u1ed9t trang<\/strong><\/h2>\n\n

Hi\u1ec3u nhau l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft, Seigerman vi\u1ebft.\nC\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ng\u00e2n h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng c\u1ea7n n\u1eafm ch\u1eafc c\u00e1ch c\u01a1 quan c\u1ee7a b\u1ea1n ki\u1ebfm ti\u1ec1n v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/a> l\u00e2u d\u00e0i.\nV\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 y\u00eau c\u1ea7u m\u1ed9t \u0111\u1ed1i t\u00e1c ng\u00e2n h\u00e0ng \u0111\u1ec1 xu\u1ea5t m\u1ed9t lo\u1ea1i b\u1ea3o hi\u1ec3m ch\u1ee7 nh\u00e0 c\u1ee5 th\u1ec3 – m\u1ed9t lo\u1ea1i m\u00e0 b\u1ea1n \u0111ang cung c\u1ea5p.\nV\u00e0 l\u00e0 m\u1ed9t \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp, b\u1ea1n c\u1ea7n hi\u1ec3u c\u00e1c v\u1ea5n \u0111\u1ec1 tu\u00e2n th\u1ee7 c\u1ee7a ng\u00e2n h\u00e0ng. <\/p>\n\n

B\u1ea1n s\u1ebd mu\u1ed1n c\u00f3 nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n chuy\u00ean s\u00e2u v\u1ec1 c\u00e1c lo\u1ea1i ch\u1ee7 \u0111\u1ec1 n\u00e0y tr\u01b0\u1edbc khi ng\u00e2n h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng g\u1eedi doanh nghi\u1ec7p theo c\u00e1ch c\u1ee7a b\u1ea1n v\u00e0 ng\u01b0\u1ee3c l\u1ea1i.<\/p>\n\n

Thi\u1ebfu c\u00e1c m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p v\u00e0 th\u00f4ng \u0111i\u1ec7p th\u1ed1ng nh\u1ea5t c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 nh\u1ea7m l\u1eabn v\u1ec1 ph\u00eda kh\u00e1ch h\u00e0ng, nh\u00f3m nghi\u00ean c\u1ee9u t\u1ea1i B\u1ea3o hi\u1ec3m Gia \u0111\u00ecnh Hoa K\u1ef3<\/a> cho bi\u1ebft th\u00eam.\nV\u00ec v\u1eady, c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t m\u1ee9c \u0111\u1ed9 \u0111\u1ed3ng nh\u1ea5t \u0111\u1ec3 kh\u00e1ch h\u00e0ng tu\u00e2n theo m\u1ed9t tr\u00ecnh t\u1ef1 h\u1ee3p l\u00fd khi h\u1ecd chuy\u1ec3n t\u1eeb nhu c\u1ea7u ng\u00e2n h\u00e0ng sang nhu c\u1ea7u b\u1ea3o hi\u1ec3m \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft.\n\u0110\u1ea3m b\u1ea3o b\u1ea1n \u0111ang \u1edf tr\u00ean c\u00f9ng m\u1ed9t trang ngay t\u1eeb \u0111\u1ea7u s\u1ebd lo\u1ea1i b\u1ecf r\u1ea5t nhi\u1ec1u ma s\u00e1t v\u00e0 l\u00e0m cho tr\u1ea3i nghi\u1ec7m b\u1ed5 \u00edch h\u01a1n cho m\u1ecdi ng\u01b0\u1eddi. <\/p>\n\n

T\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n\n

V\u1edbi r\u1ea5t nhi\u1ec1u n\u1ed7 l\u1ef1c \u0111\u01b0\u1ee3c \u0111\u1eb7t v\u00e0o vi\u1ec7c t\u1ea1o ra c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 t\u0103ng doanh nghi\u1ec7p, \u0111\u00f4i khi c\u00e1c \u0111\u1ea1i l\u00fd c\u00f3 th\u1ec3 qu\u00ean \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t – \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n

Nh\u00f3m Business.com<\/a> gi\u1ea3i th\u00edch r\u1eb1ng \u0111\u00f3 l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 vi\u1ec7c t\u1eadp trung v\u00e0o c\u00e1ch h\u1ee3p ph\u00e1p gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c b\u1ea3o hi\u1ec3m h\u1ecd c\u1ea7n thay v\u00ec ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u1ea9y s\u1ea3n ph\u1ea9m l\u00ean h\u1ecd.\nN\u1ebfu b\u1ea1n l\u00e0m \u0111i\u1ec1u n\u00e0y, ph\u1ea7n c\u00f2n l\u1ea1i s\u1ebd r\u01a1i v\u00e0o v\u1ecb tr\u00ed. <\/p>\n\n

D\u1eef li\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb c\u1ea5p cao to\u00e0n c\u1ea7u t\u1ea1i SAP, Joe Pacor<\/a> cho bi\u1ebft.\n\u0110\u00f3 l\u00e0 nh\u1eefng g\u00ec gi\u00fap c\u00e1c \u0111\u1ea1i l\u00fd tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi ch\u00ednh v\u00e0 cung c\u1ea5p ph\u1ea1m vi b\u1ea3o hi\u1ec3m ph\u00f9 h\u1ee3p.\nKhi b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u ph\u00f9 h\u1ee3p, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 kh\u00e1ch h\u00e0ng – t\u0103ng t\u1ef7 l\u1ec7 b\u1eaft \u0111\u1ea7u \u0111i \u0111\u00fang h\u01b0\u1edbng, nh\u00f3m nghi\u00ean c\u1ee9u t\u1ea1i Pitney Bowes<\/a> vi\u1ebft.\nDo \u0111\u00f3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea5t k\u1ef3 ng\u00e2n h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng n\u00e0o b\u1ea1n h\u1ee3p t\u00e1c \u0111\u1ec1u thu th\u1eadp c\u00e0ng nhi\u1ec1u th\u00f4ng tin c\u00e0ng t\u1ed1t v\u00e0 chuy\u1ec3n cho b\u1ea1n. <\/p>\n\n

\u0110\u00e1p l\u1ea1i<\/strong><\/h2>\n\n

C\u00f3 \u0111i c\u00f3 l\u1ea1i c\u0169ng r\u1ea5t c\u1ea7n thi\u1ebft.\n\u0110\u00e2y l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o ni\u1ec1m tin v\u00e0 m\u1edf \u0111\u01b0\u1eddng cho c\u00e1c m\u1ed1i quan h\u1ec7 kinh doanh l\u00e2u d\u00e0i, c\u00f3 \u00fd ngh\u0129a, nh\u00e0 t\u01b0 v\u1ea5n ph\u00e1t tri\u1ec3n v\u00e0 ti\u1ebfp th\u1ecb kinh doanh Lahle Wolfe<\/a> n\u00f3i.\nB\u1ea1n kh\u00f4ng th\u1ec3 mong \u0111\u1ee3i nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c ng\u00e2n h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng m\u00e0 kh\u00f4ng tr\u1ea3 l\u1ea1i v\u00e0 c\u0169ng l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n cho h\u1ecd.\n\u0110\u00f3 l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1eabn nhau. <\/p>\n\n

“X\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 kinh doanh c\u00f9ng c\u00f3 l\u1ee3i kh\u00f3 kh\u0103n h\u01a1n m\u1ecdi ng\u01b0\u1eddi ngh\u0129”, Glenn Llopis<\/a>, nh\u00e0 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a cu\u1ed1n “T\u00e2m l\u00fd \u0111\u1ed5i m\u1edbi” gi\u1ea3i th\u00edch. “V\u1ea5n \u0111\u1ec1 kh\u00f4ng ch\u1ec9 l\u00e0 li\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 tin t\u01b0\u1edfng ai \u0111\u00f3 n\u1eefa hay kh\u00f4ng, m\u00e0 l\u00e0 li\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 mong \u0111\u1ee3i ph\u00eda b\u00ean kia t\u0103ng th\u00eam gi\u00e1 tr\u1ecb th\u1ef1c ch\u1ea5t hay kh\u00f4ng.”<\/p>\n\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1p l\u1ea1i.\nGi\u1ea3 s\u1eed ai \u0111\u00f3 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c mua nh\u00e0 v\u00e0 nghi\u00ean c\u1ee9u s\u01a1 b\u1ed9 v\u1ec1 b\u1ea3o hi\u1ec3m ch\u1ee7 nh\u00e0.\nSau khi li\u00ean h\u1ec7 v\u1edbi qu\u00fd v\u1ecb v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7, qu\u00fd v\u1ecb c\u00f3 th\u1ec3 \u0111\u1ec1 ngh\u1ecb m\u1ed9t ng\u00e2n h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u00f3 li\u00ean h\u1ec7 v\u1ec1 kho\u1ea3n th\u1ebf ch\u1ea5p. <\/p>\n\n

Gi\u00e1m \u0111\u1ed1c b\u1ea3n \u0111\u1ecba h\u00f3a cho Shopify, Dan Virgillito, ch\u1ec9 ra r\u1eb1ng b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 mu\u1ed1n qu\u1ea3ng b\u00e1 c\u00e1c ng\u00e2n h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh, v\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 t\u1ea1o thi\u1ec7n ch\u00ed.<\/p>\n\n

M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u chi\u1ebfn th\u1eafng v\u1edbi quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c, Paul Parisi<\/a>, ch\u1ee7 t\u1ecbch PayPal Canada n\u00f3i.\n\u00d4ng coi ch\u00fang l\u00e0 “n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3 kinh doanh”.\nTrong hai th\u1eadp k\u1ef7 c\u1ee7a m\u00ecnh trong ng\u00e0nh thanh to\u00e1n, \u00f4ng \u0111\u00e3 nh\u00ecn th\u1ea5y nh\u1eefng l\u1ee3i \u00edch nh\u01b0 t\u0103ng th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1ef1 li\u00ean quan cho c\u00e1c doanh nghi\u1ec7p v\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng.\nKhi hai c\u00f4ng ty nh\u01b0 m\u1ed9t c\u01a1 quan b\u1ea3o hi\u1ec3m v\u00e0 t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh l\u00e0m vi\u1ec7c c\u00f9ng nhau, c\u1ea3 hai \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb \u0111\u1ec3 ho\u00e0n th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau chung v\u1ec1 t\u0103ng tr\u01b0\u1edfng v\u00e0 tu\u1ed5i th\u1ecd. <\/p>\n\n

H\u00ecnh \u1ea3nh b\u1edfi: pyotr\/\u00a9123RF.com, elnur\/\u00a9123RF.com, rawpixel\/\u00a9123RF.com<\/em><\/p>\n\n

“<\/p>\n","protected":false},"excerpt":{"rendered":"

“ Nhi\u1ec1u y\u1ebfu t\u1ed1 g\u00f3p ph\u1ea7n v\u00e0o th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp. M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 m\u1ed1i quan h\u1ec7 – v\u1edbi c\u1ea3 kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c kinh doanh. G\u1ea7n 70% c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m coi quan h\u1ec7 \u0111\u1ed1i t\u00e1c l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi tu\u1ed5i […]<\/p>\n","protected":false},"featured_media":0,"template":"","insight-category":[],"class_list":["post-19555","insight","type-insight","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/19555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=19555"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=19555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}