{"id":19513,"date":"2024-09-20T10:44:38","date_gmt":"2024-09-20T15:44:38","guid":{"rendered":"https:\/\/bolttech.io\/insight\/rui-ro-mang-doi-voi-cac-du-an-thuong-mai-hoan-toan-ao\/"},"modified":"2024-09-20T10:44:46","modified_gmt":"2024-09-20T15:44:46","slug":"rui-ro-mang-doi-voi-cac-du-an-thuong-mai-hoan-toan-ao","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/vi\/insights\/rui-ro-mang-doi-voi-cac-du-an-thuong-mai-hoan-toan-ao\/","title":{"rendered":"R\u1ee7i ro m\u1ea1ng \u0111\u1ed1i v\u1edbi c\u00e1c d\u1ef1 \u00e1n th\u01b0\u01a1ng m\u1ea1i ho\u00e0n to\u00e0n \u1ea3o"},"content":{"rendered":"\n

\u0110\u00e3 h\u01a1n m\u1ed9t th\u1ebf k\u1ef7 k\u1ec3 t\u1eeb l\u1ea7n cu\u1ed1i c\u00f9ng th\u1ebf gi\u1edbi ch\u1ee9ng ki\u1ebfn m\u1ed9t \u0111\u1ea1i d\u1ecbch t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi cu\u1ed9c kh\u1ee7ng ho\u1ea3ng COVID-19.\nS\u1ef1 gia t\u0103ng c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 k\u1ebft n\u1ed1i k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 m\u1edf r\u1ed9ng ph\u1ea1m vi l\u1ef1a ch\u1ecdn m\u00e0 m\u1ecdi ng\u01b0\u1eddi v\u00e0 doanh nghi\u1ec7p ph\u1ea3i k\u1ebft n\u1ed1i v\u1edbi nhau v\u00e0 ti\u1ebfp t\u1ee5c m\u1ed9t s\u1ed1 ch\u1ee9c n\u0103ng thi\u1ebft y\u1ebfu nh\u1ea5t \u0111\u1ecbnh trong khi v\u1eabn l\u01b0u t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng. <\/p>\n\n

Tuy nhi\u00ean, nh\u1eefng ti\u1ebfn b\u1ed9 trong l\u0129nh v\u1ef1c k\u1ef9 thu\u1eadt s\u1ed1 c\u0169ng t\u1ea1o ra nh\u1eefng r\u1ee7i ro m\u1edbi.\nKhi c\u00e1c doanh nghi\u1ec7p chuy\u1ec3n sang tr\u1ef1c tuy\u1ebfn, h\u1ecd ph\u1ea3i c\u00e2n nh\u1eafc nhu c\u1ea7u duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u1edbi r\u1ee7i ro gian l\u1eadn, ph\u1ea7n m\u1ec1m \u0111\u1ed9c h\u1ea1i, vi ph\u1ea1m d\u1eef li\u1ec7u v\u00e0 g\u00e2y h\u1ea1i cho nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c t\u1eeb xa.\nC\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m hi\u1ec3u nh\u1eefng r\u1ee7i ro n\u00e0y c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c b\u1ea3o hi\u1ec3m h\u1ecd c\u1ea7n t\u1ed1t h\u01a1n. <\/p>\n\n

S\u1ef1 v\u1ed9i v\u00e0ng \u0111\u1ebfn \u1ea3o<\/h2>\n\n

C\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y, nh\u01b0 mua s\u1eafm v\u00e0 l\u00e0m vi\u1ec7c, \u0111\u1ed3ng th\u1eddi duy tr\u00ec kho\u1ea3ng c\u00e1ch v\u1eadt l\u00fd v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u1ea7n thi\u1ebft \u0111\u1ec3 gi\u00fap ki\u1ec3m so\u00e1t \u0111\u1ea1i d\u1ecbch.\nK\u1ebft qu\u1ea3 l\u00e0, b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00f4ng vi\u1ec7c \u0111\u00e3 b\u00f9ng n\u1ed5. <\/p>\n\n

Mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/h3>\n\n

Khi c\u00e1c bi\u1ec7n ph\u00e1p ph\u00f2ng ng\u1eeba COVID-19 \u0111\u00f3ng c\u1eeda c\u00e1c doanh nghi\u1ec7p, nhi\u1ec1u c\u00f4ng ty trong s\u1ed1 n\u00e0y \u0111\u00e3 chuy\u1ec3n t\u00ednh kh\u1ea3 d\u1ee5ng c\u1ee7a h\u1ecd sang l\u0129nh v\u1ef1c k\u1ef9 thu\u1eadt s\u1ed1.\nDoanh s\u1ed1 b\u00e1n l\u1ebb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed to\u00e0n c\u1ea7u trong th\u00e1ng 4\/2020 cao h\u01a1n 209% so v\u1edbi n\u0103m 2019, theo m\u1ed9t nghi\u00ean c\u1ee9u<\/a> c\u1ee7a ACI Worldwide. <\/p>\n\n

M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a IBM \u01b0\u1edbc t\u00ednh r\u1eb1ng do \u0111\u1ea1i d\u1ecbch, xu h\u01b0\u1edbng mua s\u1eafm k\u1ef9 thu\u1eadt s\u1ed1 so v\u1edbi mua s\u1eafm tr\u1ef1c ti\u1ebfp \u0111\u00e3 t\u0103ng t\u1ed1c th\u00eam n\u0103m n\u0103m so v\u1edbi qu\u1ef9 \u0111\u1ea1o tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a ch\u00fang.\nNhi\u1ec1u ng\u01b0\u1eddi \u0111ang mua s\u1eafm tr\u1ef1c tuy\u1ebfn h\u01a1n v\u00e0 h\u1ecd \u0111ang l\u00e0m nh\u01b0 v\u1eady th\u01b0\u1eddng xuy\u00ean h\u01a1n so v\u1edbi tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch, Sarah Perez<\/a> vi\u1ebft t\u1ea1i TechCrunch. <\/p>\n\n

Mua s\u1eafm tr\u1ef1c tuy\u1ebfn d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng h\u01a1n n\u1eefa trong k\u1ef3 ngh\u1ec9 l\u1ec5 m\u00f9a \u0111\u00f4ng.\nChi ti\u00eau cho k\u1ef3 ngh\u1ec9 tr\u1ef1c tuy\u1ebfn n\u0103m nay d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng 33% so v\u1edbi n\u0103m tr\u01b0\u1edbc, theo m\u1ed9t nghi\u00ean c\u1ee9u<\/a> c\u1ee7a Adobe Analytics.\nVi\u1ec7c \u0111\u1eb7t l\u1ecbch h\u1eb9n tr\u1ef1c tuy\u1ebfn v\u00e0 l\u00ean l\u1ecbch nh\u1eadn h\u00e0ng b\u00ean l\u1ec1 \u0111\u01b0\u1eddng c\u0169ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n, April Berthene<\/a> vi\u1ebft t\u1ea1i DigitalCommerce360. <\/p>\n\n

Chuy\u1ec3n \u0111\u1ed5i nhanh ch\u00f3ng sang l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng t\u1eeb xa<\/h2>\n\n

C\u00e1c doanh nghi\u1ec7p \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn k\u1ec3 t\u1eeb sau \u0111\u1ea1i d\u1ecbch.\nH\u1ecd c\u0169ng \u0111\u00e3 duy tr\u00ec k\u1ebft n\u1ed1i v\u1edbi nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh tr\u1ef1c tuy\u1ebfn. <\/p>\n\n

Ki\u1ec3m tra m\u00f4 h\u00ecnh l\u00e0m vi\u1ec7c t\u1eeb ng\u00e0y 30 th\u00e1ng 3 \u0111\u1ebfn ng\u00e0y 24 th\u00e1ng 4 n\u0103m 2020, Kh\u1ea3o s\u00e1t tr\u1ea3i nghi\u1ec7m l\u00e0m vi\u1ec7c t\u1ea1i nh\u00e0 to\u00e0n c\u1ea7u<\/a> cho th\u1ea5y 88% nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi l\u00e0m vi\u1ec7c t\u1ea1i nh\u00e0 \u00edt nh\u1ea5t m\u1ed9t ng\u00e0y m\u1ed9t tu\u1ea7n trong th\u1eddi gian n\u00e0y.\nTr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch COVID-19, 69% b\u00e1o c\u00e1o r\u1eb1ng h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111i l\u00e0m v\u0103n ph\u00f2ng th\u01b0\u1eddng xuy\u00ean, thay v\u00ec nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c t\u1eeb xa th\u00f4ng th\u01b0\u1eddng. <\/p>\n\n

Nhi\u1ec1u nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p k\u1ef3 v\u1ecdng s\u1ef1 gia t\u0103ng c\u1ee7a c\u00f4ng vi\u1ec7c t\u1eeb xa s\u1ebd duy tr\u00ec v\u0129nh vi\u1ec5n.\nM\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Gartner v\u00e0o th\u00e1ng 4 n\u0103m 2020 cho th\u1ea5y 74% CFO tr\u1ea3 l\u1eddi c\u00f3 k\u1ebf ho\u1ea1ch chuy\u1ec3n \u00edt nh\u1ea5t 5% l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng t\u1ea1i ch\u1ed7 tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a h\u1ecd sang c\u00e1c v\u1ecb tr\u00ed ch\u1ec9 l\u00e0m vi\u1ec7c t\u1eeb xa.\nV\u00e0 “g\u1ea7n m\u1ed9t ph\u1ea7n t\u01b0 s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft h\u1ecd s\u1ebd chuy\u1ec3n \u00edt nh\u1ea5t 20% nh\u00e2n vi\u00ean t\u1ea1i ch\u1ed7 c\u1ee7a h\u1ecd sang c\u00e1c v\u1ecb tr\u00ed t\u1eeb xa c\u1ed1 \u0111\u1ecbnh”, Alexander Bant<\/a>, gi\u00e1m \u0111\u1ed1c nghi\u00ean c\u1ee9u, t\u00e0i ch\u00ednh t\u1ea1i Gartner cho bi\u1ebft. <\/p>\n\n

C\u1ea3 l\u00e0m vi\u1ec7c t\u1eeb xa v\u00e0 n\u1ed7 l\u1ef1c t\u1eeb xa \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec1u cung c\u1ea5p m\u1ed9t c\u00e1ch \u0111\u1ec3 gi\u1ea3m l\u00e2y truy\u1ec1n vi-r\u00fat trong \u0111\u1ea1i d\u1ecbch m\u00e0 kh\u00f4ng ph\u1ea3i hy sinh c\u00e1c m\u1ed1i quan h\u1ec7 kinh doanh.\nTuy nhi\u00ean, c\u1ea3 hai l\u1ef1a ch\u1ecdn c\u0169ng l\u00e0m t\u0103ng nguy c\u01a1 doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng m\u1ea1ng. <\/p>\n\n

Ngay c\u1ea3 tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch, r\u1ee7i ro m\u1ea1ng l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111ang di\u1ec5n ra v\u1edbi c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i nh\u1ecf nh\u1ea5t b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 nh\u1ea5t.\nB\u00e1o c\u00e1o \u0111i\u1ec1u tra vi ph\u1ea1m d\u1eef li\u1ec7u n\u0103m 2019 c\u1ee7a Verizon cho th\u1ea5y<\/a> 43% vi ph\u1ea1m d\u1eef li\u1ec7u nh\u1eafm v\u00e0o c\u00e1c doanh nghi\u1ec7p nh\u1ecf. <\/p>\n\n

\"\"<\/figure>\n\n

R\u1ee7i ro cho doanh nghi\u1ec7p chuy\u1ec3n sang ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn<\/h2>\n\n

Th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i trong m\u1ed9t \u0111\u1ea1i d\u1ecbch m\u00e0 \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c v\u00e0i th\u1eadp k\u1ef7 tr\u01b0\u1edbc.\nT\u1eeb vi\u1ec7c k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u1ebfn c\u00e1c nh\u00f3m h\u00e0ng \u0111\u1ea7u t\u1eeb xa, c\u00e1c doanh nghi\u1ec7p c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 theo \u00fd c\u1ee7a h\u1ecd.\nTh\u1eadt kh\u00f4ng may, vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 \u0111\u00f3 c\u0169ng \u0111i k\u00e8m v\u1edbi nh\u1eefng r\u1ee7i ro nh\u1ea5t \u0111\u1ecbnh. <\/p>\n\n

Gian l\u1eadn v\u00e0 ph\u1ea7n m\u1ec1m \u0111\u1ed9c h\u1ea1i<\/h3>\n\n

T\u0103ng c\u01b0\u1eddng mua s\u1eafm tr\u1ef1c tuy\u1ebfn thu\u1eadn ti\u1ec7n cho kh\u00e1ch h\u00e0ng, nh\u01b0ng n\u00f3 c\u0169ng c\u00f3 th\u1ec3 “thu h\u00fat nh\u1eefng k\u1ebb l\u1eeba \u0111\u1ea3o, d\u1eabn \u0111\u1ebfn s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 trong n\u1ed7 l\u1ef1c gian l\u1eadn”, Debbie Guerra<\/a>, ph\u00f3 ch\u1ee7 t\u1ecbch \u0111i\u1ec1u h\u00e0nh t\u1ea1i nh\u00e0 cung c\u1ea5p h\u1ec7 th\u1ed1ng thanh to\u00e1n k\u1ef9 thu\u1eadt s\u1ed1 ACI Worldwide cho bi\u1ebft.<\/p>\n\n

Trong qu\u00fd \u0111\u1ea7u ti\u00ean c\u1ee7a n\u0103m 2020, 26,5% t\u1ea5t c\u1ea3 c\u00e1c giao d\u1ecbch tr\u1ef1c tuy\u1ebfn l\u00e0 m\u1ed9t n\u1ed7 l\u1ef1c gian l\u1eadn ho\u1eb7c l\u1ea1m d\u1ee5ng, Filip Truta<\/a> vi\u1ebft t\u1ea1i Security Boulevard – t\u0103ng 20% so v\u1edbi qu\u00fd cu\u1ed1i c\u00f9ng c\u1ee7a n\u0103m 2019.\nS\u1ef1 gia t\u0103ng nhanh ch\u00f3ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp k\u1ef9 thu\u1eadt s\u1ed1 \u0111i k\u00e8m v\u1edbi s\u1ef1 gia t\u0103ng c\u00e1c n\u1ed7 l\u1ef1c t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf kh\u00f4ng c\u00f4ng b\u1eb1ng ho\u1eb7c b\u1ea5t h\u1ee3p ph\u00e1p c\u1ee7a l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u00f3. <\/p>\n\n

Hack v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u1ef1 c\u00f3 th\u1ec3 t\u0103ng \u0111\u1ed9t bi\u1ebfn nhanh ch\u00f3ng v\u00ec ph\u1ea7n l\u1edbn c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u1ea7n thi\u1ebft cho gian l\u1eadn th\u1ebb t\u00edn d\u1ee5ng v\u00e0 c\u00e1c h\u00e0nh vi sai tr\u00e1i kh\u00e1c \u0111\u00e3 c\u00f3 s\u1eb5n tr\u01b0\u1edbc khi \u0111\u1ea1i d\u1ecbch x\u1ea3y ra.\nCh\u1eb3ng h\u1ea1n, trong m\u1ed9t b\u00e0i b\u00e1o v\u00e0o th\u00e1ng 10 n\u0103m 2019 cho Forbes, Lee Mathews<\/a> l\u01b0u \u00fd r\u1eb1ng Magecart, m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh ph\u1ea7n m\u1ec1m \u0111\u1ed9c h\u1ea1i l\u01b0\u1edbt qua th\u1ebb t\u00edn d\u1ee5ng ph\u1ed5 bi\u1ebfn, \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n trong h\u01a1n 2 tri\u1ec7u giao d\u1ecbch v\u00e0 n\u00f3 ti\u1ebfp t\u1ee5c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u01a1n 17.000 t\u00ean mi\u1ec1n. <\/p>\n\n

C\u00e1c t\u00ean mi\u1ec1n Magecart hi\u1ec7n nay r\u1ea5t ph\u1ed5 bi\u1ebfn, th\u1eadm ch\u00ed c\u00f2n c\u00f3 m\u1ed9t th\u1ecb tr\u01b0\u1eddng th\u1ee9 c\u1ea5p cho ch\u00fang, Mathews vi\u1ebft.\nNh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn m\u1ed9t t\u00ean mi\u1ec1n sau khi Magecart \u0111\u00e3 t\u1eeb b\u1ecf n\u00f3 \u0111\u1ec3 ti\u1ebfp t\u1ee5c s\u0103n l\u00f9ng kh\u00e1ch truy c\u1eadp. <\/p>\n\n

Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, tin t\u1eb7c \u0111ang \u0111\u00e1nh c\u1eafp d\u1eef li\u1ec7u v\u00e0 sau \u0111\u00f3 gi\u1eef n\u00f3 \u0111\u1ec3 \u0111\u00f2i ti\u1ec1n chu\u1ed9c.\nM\u1ed9t b\u00e1o c\u00e1o<\/a> c\u1ee7a Coveware \u01b0\u1edbc t\u00ednh kho\u1ea3n thanh to\u00e1n ti\u1ec1n chu\u1ed9c trung b\u00ecnh v\u00e0o cu\u1ed1i n\u0103m 2019 l\u00e0 84.116 \u0111\u00f4 la.\nC\u00e1c c\u00f4ng ty, kh\u00f4ng ph\u1ea3i c\u00e1 nh\u00e2n, \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u00e0 c\u00e1c kho\u1ea3n thanh to\u00e1n y\u00eau c\u1ea7u t\u1eeb h\u1ecd cao h\u01a1n. <\/p>\n\n

C\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng v\u00e0o nh\u00e2n vi\u00ean v\u00e0 d\u1eef li\u1ec7u t\u1eeb xa<\/h3>\n\n

Ng\u01b0\u1eddi lao \u0111\u1ed9ng c\u0169ng \u0111ang c\u1ea3m th\u1ea5y \u00e1p l\u1ef1c c\u1ee7a c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng m\u1ea1ng gia t\u0103ng.\nNh\u1eefng ng\u01b0\u1eddi lao \u0111\u1ed9ng hi\u1ec7n \u0111ang l\u00e0m vi\u1ec7c t\u1eeb xa \u0111ang “b\u1ecb t\u1ea5n c\u00f4ng d\u1ed3n d\u1eadp b\u1edfi c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng d\u1ef1a tr\u00ean c\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u1ee7ng ho\u1ea3ng COVID-19 \u0111ang l\u1ee3i d\u1ee5ng vi\u1ec7c c\u1eadp nh\u1eadt email v\u00e0 b\u1ed9 l\u1ecdc web b\u1ecb tr\u00ec ho\u00e3n, \u0111\u1ed3ng th\u1eddi s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt x\u00e3 h\u1ed9i \u0111\u1ec3 l\u00e0m m\u1ed3i cho nh\u1eefng lo ng\u1ea1i v\u1ec1 l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng”, Venky Anant, Jeffrey Caso v\u00e0 Andreas Schwarz<\/a> t\u1ea1i McKinsey vi\u1ebft. <\/p>\n\n

“M\u1ed9t ph\u1ea7n t\u01b0 s\u1ed1 nh\u00e2n vi\u00ean \u0111\u00e3 nh\u1eadn th\u1ea5y s\u1ef1 gia t\u0103ng c\u00e1c email l\u1eeba \u0111\u1ea3o, th\u01b0 r\u00e1c v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c l\u1eeba \u0111\u1ea3o trong email c\u00f4ng ty c\u1ee7a h\u1ecd k\u1ec3 t\u1eeb khi b\u1eaft \u0111\u1ea7u cu\u1ed9c kh\u1ee7ng ho\u1ea3ng COVID-19,” Klaus Julisch, Florian Widmer v\u00e0 Michael Grampp<\/a> t\u1ea1i Deloitte vi\u1ebft.\nS\u1ef1 gia t\u0103ng n\u00e0y cho th\u1ea5y c\u00e1c c\u00f4ng ty ph\u1ea3i xem x\u00e9t r\u1ee7i ro m\u1ea1ng kh\u00f4ng ch\u1ec9 t\u1eeb c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng \u0111\u1ebfn giao d\u1ecbch c\u1ee7a kh\u00e1ch h\u00e0ng, m\u00e0 c\u00f2n t\u1eeb \u00e1p l\u1ef1c gia t\u0103ng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi lao \u0111\u1ed9ng hi\u1ec7n \u0111ang l\u00e0m vi\u1ec7c t\u1eeb xa. <\/p>\n\n

Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c r\u1ee7i ro l\u00e0m vi\u1ec7c t\u1eeb xa gia t\u0103ng.\nM\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t v\u1edbi 350 chuy\u00ean gia r\u1ee7i ro h\u00e0ng \u0111\u1ea7u tr\u00ean to\u00e0n th\u1ebf gi\u1edbi cho th\u1ea5y 50,1% li\u1ec7t k\u00ea an ninh m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ed1i quan t\u00e2m h\u00e0ng \u0111\u1ea7u li\u00ean quan \u0111\u1ebfn \u0111\u1ea1i d\u1ecbch c\u1ee7a h\u1ecd, Emilio Granados Franco<\/a>, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u ch\u01b0\u01a1ng tr\u00ecnh ngh\u1ecb s\u1ef1 \u0111\u1ecba ch\u00ednh tr\u1ecb v\u00e0 r\u1ee7i ro to\u00e0n c\u1ea7u t\u1ea1i Di\u1ec5n \u0111\u00e0n Kinh t\u1ebf Th\u1ebf gi\u1edbi vi\u1ebft.\nTuy nhi\u00ean, nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi n\u00e0y t\u1eadp trung v\u00e0o c\u00e1c r\u1ee7i ro m\u1ea1ng li\u00ean quan \u0111\u1ebfn vi\u1ec7c chuy\u1ec3n l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng c\u1ee7a h\u1ecd sang m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c k\u1ef9 thu\u1eadt s\u1ed1 t\u1eeb xa, thay v\u00ec c\u00e1c r\u1ee7i ro li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn cho kh\u00e1ch h\u00e0ng ho\u1eb7c kh\u00e1ch h\u00e0ng. <\/p>\n\n

\"\"<\/figure>\n\n

C\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi qu\u1ea3n l\u00fd r\u1ee7i ro m\u1ea1ng<\/h2>\n\n

“Trong khi t\u00ednh li\u00ean t\u1ee5c trong kinh doanh, v\u00e0 th\u1eadm ch\u00ed l\u00e0 s\u1ef1 s\u1ed1ng c\u00f2n, \u0111\u00e3 tr\u1edf th\u00e0nh \u01b0u ti\u00ean ch\u00ednh, c\u00e1c c\u00f4ng ty v\u00e0 nh\u00e2n vi\u00ean hi\u1ec7n \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi r\u1ee7i ro m\u1ea1ng gia t\u0103ng \u0111\u00e1ng k\u1ec3”, Paul Mee v\u00e0 Rico Brandenberg<\/a>, \u0111\u1ed1i t\u00e1c t\u1ea1i Marsh & McLennan Companies vi\u1ebft.\nVi\u1ec7c ra m\u1eaft k\u1ef9 thu\u1eadt s\u1ed1 v\u1ed9i v\u00e0ng, k\u1ebft h\u1ee3p v\u1edbi s\u1ef1 m\u1ec7t m\u1ecfi v\u1ec1 th\u1ec3 ch\u1ea5t v\u00e0 tinh th\u1ea7n khi \u0111i\u1ec1u h\u01b0\u1edbng nh\u1eefng b\u1ea5t \u1ed5n c\u1ee7a \u0111\u1ea1i d\u1ecbch, c\u00f3 ngh\u0129a l\u00e0 t\u0103ng kh\u1ea3 n\u0103ng m\u1eafc sai l\u1ea7m c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi ph\u1ea1m ho\u1eb7c s\u1ef1 ki\u1ec7n r\u1ee7i ro m\u1ea1ng kh\u00e1c. <\/p>\n\n

Gi\u00e1m \u0111\u1ed1c an ninh th\u00f4ng tin v\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p kh\u00e1c “ph\u1ea3i c\u00e2n b\u1eb1ng hai \u01b0u ti\u00ean \u0111\u1ec3 \u1ee9ng ph\u00f3 v\u1edbi \u0111\u1ea1i d\u1ecbch: b\u1ea3o v\u1ec7 ch\u1ed1ng l\u1ea1i c\u00e1c m\u1ed1i \u0111e d\u1ecda m\u1ea1ng m\u1edbi v\u00e0 duy tr\u00ec t\u00ednh li\u00ean t\u1ee5c trong kinh doanh”, Jim Boehm, James Kaplan v\u00e0 Nathan Sportsman<\/a> t\u1ea1i McKinsey vi\u1ebft.\n\u0110\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng n\u00e0y c\u00f3 ngh\u0129a l\u00e0 t\u00ecm ki\u1ebfm v\u00e0 tri\u1ec3n khai c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u1ea1m vi b\u1ea3o hi\u1ec3m ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u1eef cho c\u00e1c nh\u00f3m t\u1eeb xa ho\u1ea1t \u0111\u1ed9ng m\u00e0 kh\u00f4ng khi\u1ebfn doanh nghi\u1ec7p b\u1ecb t\u1ea5n c\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 qu\u00e1 m\u1ee9c. <\/p>\n\n

C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 qu\u1ea3n l\u00fd r\u1ee7i ro m\u1ea1ng b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh c\u00e1c t\u00e0i s\u1ea3n ch\u00ednh, ki\u1ec3m tra c\u00e1c l\u1ed7 h\u1ed5ng m\u00e0 h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u00e0 \u01b0u ti\u00ean c\u00e1c thay \u0111\u1ed5i cho ph\u00f9 h\u1ee3p, Gidi Cohen<\/a>, ng\u01b0\u1eddi s\u00e1ng l\u1eadp Skybox Security vi\u1ebft.\nPh\u00e1t tri\u1ec3n c\u00e1c ch\u00ednh s\u00e1ch v\u00e0 th\u1ee7 t\u1ee5c r\u00f5 r\u00e0ng th\u00f4ng qua quy tr\u00ecnh n\u00e0y c\u00f3 th\u1ec3 gi\u00fap gi\u1eef m\u1ecdi ng\u01b0\u1eddi trong m\u1ed9t t\u1ed5 ch\u1ee9c tr\u00ean c\u00f9ng m\u1ed9t trang.\nN\u00f3 c\u0169ng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 giao ti\u1ebfp hi\u1ec7u qu\u1ea3 h\u01a1n v\u1edbi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd. <\/p>\n\n

Cohen vi\u1ebft: “M\u1eb7c d\u00f9 kh\u00f4ng c\u00f3 s\u00e1ch h\u01b0\u1edbng d\u1eabn v\u1ec1 \u0111\u1ea1i d\u1ecbch cho c\u00e1c chuy\u00ean gia an ninh m\u1ea1ng, nh\u01b0ng c\u00f3 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p hay [chief information security officers] nh\u1ea5t c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3n l\u00fd th\u00f4ng qua c\u00e1c v\u00f9ng bi\u1ec3n ch\u01b0a \u0111\u01b0\u1ee3c kh\u00e1m ph\u00e1 ph\u00eda tr\u01b0\u1edbc. “<\/p>\n\n

Kh\u00f4ng c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi duy nh\u1ea5t, \u0111\u01a1n gi\u1ea3n cho r\u1ee7i ro m\u1ea1ng.\nTuy nhi\u00ean, nh\u1eefng r\u1ee7i ro n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd, cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p ti\u1ebfp t\u1ee5c ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 thu h\u00fat l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng c\u1ee7a h\u1ecd trong m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1. <\/p>\n\n

H\u00ecnh \u1ea3nh b\u1edfi: rawpixel\/\u00a9123RF.com, Cathy Yeulet\/\u00a9123RF.com, ferli\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110\u00e3 h\u01a1n m\u1ed9t th\u1ebf k\u1ef7 k\u1ec3 t\u1eeb l\u1ea7n cu\u1ed1i c\u00f9ng th\u1ebf gi\u1edbi ch\u1ee9ng ki\u1ebfn m\u1ed9t \u0111\u1ea1i d\u1ecbch t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi cu\u1ed9c kh\u1ee7ng ho\u1ea3ng COVID-19. S\u1ef1 gia t\u0103ng c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 k\u1ebft n\u1ed1i k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 m\u1edf r\u1ed9ng ph\u1ea1m vi l\u1ef1a ch\u1ecdn m\u00e0 m\u1ecdi ng\u01b0\u1eddi v\u00e0 doanh nghi\u1ec7p ph\u1ea3i k\u1ebft n\u1ed1i v\u1edbi nhau […]<\/p>\n","protected":false},"featured_media":9229,"template":"","insight-category":[],"class_list":["post-19513","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/19513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media\/9229"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=19513"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=19513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}