{"id":19497,"date":"2024-09-20T09:40:50","date_gmt":"2024-09-20T14:40:50","guid":{"rendered":"https:\/\/bolttech.io\/insight\/tiep-thi-cac-san-pham-cong-nghe-thuong-mai-phuc-tap\/"},"modified":"2024-09-20T09:40:58","modified_gmt":"2024-09-20T14:40:58","slug":"tiep-thi-cac-san-pham-cong-nghe-thuong-mai-phuc-tap","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/vi\/insights\/tiep-thi-cac-san-pham-cong-nghe-thuong-mai-phuc-tap\/","title":{"rendered":"Ti\u1ebfp th\u1ecb c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 th\u01b0\u01a1ng m\u1ea1i ph\u1ee9c t\u1ea1p"},"content":{"rendered":"\n

Khi c\u00e1c doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n c\u1ea3 v\u1ec1 quy m\u00f4 v\u00e0 \u0111\u1ed9 ph\u1ee9c t\u1ea1p, h\u1ecd ch\u1ea5p nh\u1eadn nh\u1eefng r\u1ee7i ro m\u1edbi v\u00e0 l\u1edbn h\u01a1n.\nVi\u1ec7c thu th\u1eadp v\u00e0 l\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng nh\u1ea1y c\u1ea3m l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho \u0111i\u1ec1u n\u00e0y.\nM\u1ed9t th\u1ebf h\u1ec7 tr\u01b0\u1edbc, c\u00e1c c\u00f4ng ty ch\u1ec9 l\u01b0u tr\u1eef d\u1eef li\u1ec7u c\u01a1 b\u1ea3n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. <\/p>\n\n

Ng\u00e0y nay, c\u00e1c doanh nghi\u1ec7p nh\u1ecf ph\u1ea3i thu th\u1eadp \u0111\u1ecba ch\u1ec9 email, th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 th\u1eadm ch\u00ed c\u1ea3 th\u00f4ng tin thanh to\u00e1n v\u1ec1 kh\u00e1ch h\u00e0ng.\nDo \u0111\u00f3, b\u1ea3o hi\u1ec3m \u0111\u01b0\u1ee3c k\u00eau g\u1ecdi \u0111\u1ec3 gi\u00fap b\u1ea3o v\u1ec7 ch\u1ed1ng l\u1ea1i c\u00e1c r\u1ee7i ro nh\u01b0 vi ph\u1ea1m d\u1eef li\u1ec7u ho\u1eb7c tr\u1ed9m c\u1eafp. <\/p>\n\n

Nh\u01b0ng b\u1ea3o hi\u1ec3m m\u1ea1ng kh\u00f4ng theo k\u1ecbp nhu c\u1ea7u c\u1ee7a c\u00e1c doanh nghi\u1ec7p M\u1ef9, Matt Cullina<\/a>, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u t\u1ea1i CyberScout cho bi\u1ebft.\nKho\u1ea3ng c\u00e1ch gi\u1eefa ph\u1ea1m vi b\u1ea3o hi\u1ec3m c\u00f3 s\u1eb5n v\u00e0 nhu c\u1ea7u kinh doanh \u0111\u1eb7c bi\u1ec7t \u0111\u00e1ng ch\u00fa \u00fd khi n\u00f3i \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 r\u1ee7i ro m\u1ea1ng. <\/p>\n\n

Theo kh\u1ea3o s\u00e1t c\u1ee7a CyberScout, 76% doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u1ee7a Hoa K\u1ef3 \u0111\u00e3 b\u1ecb nh\u1eafm m\u1ee5c ti\u00eau trong c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng m\u1ea1ng v\u00e0o n\u0103m 2019.\nTuy nhi\u00ean, ch\u1ec9 c\u00f3 31% c\u00e1c doanh nghi\u1ec7p n\u00e0y c\u00f3 b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng s\u1ef1 ki\u1ec7n \u0111\u00f3. <\/p>\n\n

\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o ph\u1ea1m vi b\u1ea3o hi\u1ec3m m\u00e0 h\u1ecd c\u1ea7n, c\u00e1c doanh nghi\u1ec7p ph\u1ea3i hi\u1ec3u c\u1ea3 nh\u1eefng r\u1ee7i ro m\u00e0 h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u00e0 b\u1ea3o hi\u1ec3m c\u00f3 s\u1eb5n cho h\u1ecd.\nC\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00e0 \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng khi n\u00f3i \u0111\u1ebfn r\u1ee7i ro m\u1ea1ng. <\/p>\n\n

Nhu c\u1ea7u h\u00e0ng \u0111\u1ea7u trong ph\u1ea1m vi b\u1ea3o hi\u1ec3m c\u00f4ng ngh\u1ec7 th\u01b0\u01a1ng m\u1ea1i<\/h2>\n\n

B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf t\u00ecm ki\u1ebfm b\u1ea3o hi\u1ec3m m\u1ea1ng l\u00e0 hi\u1ec3u c\u00e1c lo\u1ea1i r\u1ee7i ro k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c nhau v\u00e0 c\u00e1ch b\u1ea3o hi\u1ec3m gi\u1ea3i quy\u1ebft ch\u00fang.<\/p>\n\n

Trong khi nhi\u1ec1u doanh nghi\u1ec7p nh\u1ecf hi\u1ec3u r\u1eb1ng h\u1ecd c\u00f3 r\u1ee7i ro m\u1ea1ng, \u00edt ng\u01b0\u1eddi hi\u1ec3u ch\u00ednh x\u00e1c lo\u1ea1i b\u1ea3o hi\u1ec3m n\u00e0o gi\u1ea3i quy\u1ebft lo\u1ea1i s\u1ef1 ki\u1ec7n n\u00e0o li\u00ean quan \u0111\u1ebfn c\u00f4ng vi\u1ec7c ho\u1eb7c d\u1eef li\u1ec7u k\u1ef9 thu\u1eadt s\u1ed1.\nM\u1ed9t v\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng b\u1ecb nh\u1ea7m l\u1eabn l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ph\u1ea1m vi b\u1ea3o hi\u1ec3m l\u1ed7i v\u00e0 thi\u1ebfu s\u00f3t c\u00f4ng ngh\u1ec7 (E&O) v\u00e0 r\u1ee7i ro m\u1ea1ng. <\/p>\n\n

B\u1ea3o hi\u1ec3m E&O c\u00f4ng ngh\u1ec7<\/h3>\n\n

B\u1ea3o hi\u1ec3m l\u1ed7i v\u00e0 thi\u1ebfu s\u00f3t c\u00f4ng ngh\u1ec7 (E&O) gi\u00fap c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 gi\u1ea3i quy\u1ebft c\u00e1c r\u1ee7i ro tr\u00e1ch nhi\u1ec7m ngh\u1ec1 nghi\u1ec7p c\u1ee5 th\u1ec3.\nC\u00f4ng ngh\u1ec7 b\u1ea3o hi\u1ec3m E&O gi\u00fap b\u1ea3o v\u1ec7 c\u00e1c c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng trong c\u00e1c l\u0129nh v\u1ef1c n\u1eb7ng v\u1ec1 c\u00f4ng ngh\u1ec7 ho\u1eb7c vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn b\u00ean th\u1ee9 ba theo nh\u1eefng c\u00e1ch m\u00e0 c\u00e1c m\u00f4 h\u00ecnh b\u1ea3o hi\u1ec3m truy\u1ec1n th\u1ed1ng kh\u00f4ng gi\u1ea3i quy\u1ebft. <\/p>\n\n

V\u00ed d\u1ee5, b\u1ea3o hi\u1ec3m E&O c\u00f4ng ngh\u1ec7 th\u01b0\u1eddng c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c khi\u1ebfu n\u1ea1i v\u1ec1 s\u01a1 su\u1ea5t ngh\u1ec1 nghi\u1ec7p.\nN\u1ebfu n\u1ec1n t\u1ea3ng ho\u1eb7c \u1ee9ng d\u1ee5ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p nh\u1ecf l\u00e0m h\u1ecfng m\u00e1y t\u00ednh ho\u1eb7c \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, ph\u1ea1m vi b\u1ea3o hi\u1ec3m E&O c\u00f4ng ngh\u1ec7 cung c\u1ea5p m\u1ed9t c\u00e1ch \u0111\u1ec3 doanh nghi\u1ec7p x\u1eed l\u00fd khi\u1ebfu n\u1ea1i.\nN\u1ebfu m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u00f4ng ngh\u1ec7 ng\u0103n c\u1ea3n m\u1ed9t c\u00f4ng ty th\u1ef1c hi\u1ec7n ngh\u0129a v\u1ee5 c\u1ee7a m\u00ecnh v\u1edbi kh\u00e1ch h\u00e0ng, b\u1ea3o hi\u1ec3m E &O c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng, Dan Burke<\/a>, nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u1ef1c h\u00e0nh m\u1ea1ng qu\u1ed1c gia t\u1ea1i Woodruff Sawyer vi\u1ebft. <\/p>\n\n

B\u1ea3o hi\u1ec3m E&O c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 gi\u00fap l\u00e0m tr\u01a1n tru m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 c\u00e1c chuy\u00ean gia c\u00f4ng ngh\u1ec7 b\u00ean ngo\u00e0i, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng.\nN\u00f3 c\u0169ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea3o v\u1ec7 c\u00e1c doanh nghi\u1ec7p kh\u1ecfi m\u1ed9t s\u1ed1 r\u1ee7i ro li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7. <\/p>\n\n

Tuy nhi\u00ean, ph\u1ea1m vi b\u1ea3o hi\u1ec3m n\u00e0y c\u00f3 gi\u1edbi h\u1ea1n c\u1ee7a n\u00f3.\nKhi ph\u1ea1m vi b\u1ea3o hi\u1ec3m E&O c\u00f4ng ngh\u1ec7 k\u1ebft th\u00fac, ph\u1ea1m vi b\u1ea3o hi\u1ec3m tr\u00e1ch nhi\u1ec7m ph\u00e1p l\u00fd m\u1ea1ng c\u00f3 th\u1ec3 b\u01b0\u1edbc v\u00e0o. <\/p>\n\n

B\u1ea3o hi\u1ec3m tr\u00e1ch nhi\u1ec7m ph\u00e1p l\u00fd tr\u00ean m\u1ea1ng<\/h3>\n\n

Trong khi b\u1ea3o hi\u1ec3m E&O c\u00f4ng ngh\u1ec7 t\u1eadp trung v\u00e0o c\u00e1c chuy\u00ean gia t\u1ea1o v\u00e0 ph\u00e2n ph\u1ed1i ph\u1ea7n m\u1ec1m v\u00e0 c\u00e1c ph\u1ea7n c\u00f4ng ngh\u1ec7 kh\u00e1c, b\u1ea3o hi\u1ec3m tr\u00e1ch nhi\u1ec7m m\u1ea1ng t\u1eadp trung v\u00e0o c\u00e1c r\u1ee7i ro ph\u00e1t sinh t\u1eeb vi\u1ec7c kinh doanh tr\u1ef1c tuy\u1ebfn.\nB\u1ea3o hi\u1ec3m tr\u00e1ch nhi\u1ec7m ph\u00e1p l\u00fd m\u1ea1ng, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 b\u1ea3o hi\u1ec3m an ninh m\u1ea1ng ho\u1eb7c b\u1ea3o hi\u1ec3m m\u1ea1ng, gi\u1ea3i quy\u1ebft m\u1ed9t s\u1ed1 r\u1ee7i ro m\u1ea1ng \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn ph\u1ed5 bi\u1ebfn nh\u1ea5t, ch\u1eb3ng h\u1ea1n nh\u01b0 vi ph\u1ea1m d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 b\u1edfi b\u00ean th\u1ee9 ba. <\/p>\n\n

Trong khi b\u1ea3o hi\u1ec3m tr\u00e1ch nhi\u1ec7m m\u1ea1ng c\u00f3 li\u00ean quan \u0111\u1ebfn b\u1ea3o hi\u1ec3m E&O, c\u1ea3 hai \u0111\u1ec1u kh\u00e1c bi\u1ec7t.\nV\u00ed d\u1ee5: “B\u1ea3o hi\u1ec3m E&O kh\u00f4ng bao g\u1ed3m vi\u1ec7c m\u1ea5t d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 ba, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ed1 th\u1ebb t\u00edn d\u1ee5ng c\u1ee7a kh\u00e1ch h\u00e0ng”, Dennis Shiao v\u00e0 Matthew Haughn<\/a> vi\u1ebft t\u1ea1i SearchSecurity.\nNhi\u1ec1u doanh nghi\u1ec7p s\u1ebd c\u1ea7n c\u1ea3 ph\u1ea1m vi tr\u00e1ch nhi\u1ec7m ph\u00e1p l\u00fd m\u1ea1ng v\u00e0 b\u1ea3o hi\u1ec3m E&O c\u00f4ng ngh\u1ec7 \u0111\u1ec3 b\u1ea3o v\u1ec7 t\u1ea5t c\u1ea3 c\u00e1c m\u1ed1i quan h\u1ec7 m\u00e0 h\u1ecd c\u00f3 xung quanh c\u00e1c ho\u1ea1t \u0111\u1ed9ng k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a h\u1ecd. <\/p>\n\n

Nh\u1eefng thay \u0111\u1ed5i do \u0111\u1ea1i d\u1ecbch COVID-19 g\u00e2y ra c\u0169ng \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi m\u1edbi cho c\u00e1c doanh nghi\u1ec7p \u0111ang t\u00ecm ki\u1ebfm bi\u1ec7n ph\u00e1p b\u1ea3o v\u1ec7 r\u1ee7i ro m\u1ea1ng.\nNgo\u00e0i tr\u00e1ch nhi\u1ec7m ph\u00e1p l\u00fd m\u1ea1ng v\u00e0 b\u1ea3o hi\u1ec3m E&O, c\u00e1c c\u00f4ng ty n\u00e0y c\u00f3 th\u1ec3 c\u1ea7n c\u00e1c ch\u00ednh s\u00e1ch gi\u1ea3i quy\u1ebft r\u1ee7i ro c\u1ee7a nh\u00e2n vi\u00ean t\u1eeb xa k\u1ebft n\u1ed1i k\u1ef9 thu\u1eadt s\u1ed1 v\u1edbi v\u0103n ph\u00f2ng, s\u00e1ch tr\u1eafng<\/a> Aon l\u01b0u \u00fd.\nC\u00e1c c\u00f4ng ty s\u1ebd c\u1ea7n l\u1eddi khuy\u00ean c\u1ee7a chuy\u00ean gia v\u1ec1 c\u00e1c ch\u00ednh s\u00e1ch li\u00ean quan \u0111\u1ebfn m\u1ea1ng v\u00e0 c\u00f4ng ngh\u1ec7 t\u1eeb c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd. <\/p>\n\n

\"\"<\/figure>\n\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng bi\u1ebft nh\u1eefng g\u00ec h\u1ecd c\u1ea7n<\/h2>\n\n

B\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 ph\u1ea7n c\u00f4ng vi\u1ec7c n\u00e0o c\u1ee7a m\u00ecnh trong m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec1u ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t s\u1ed1 m\u1ee9c \u0111\u1ed9 r\u1ee7i ro li\u00ean quan \u0111\u1ebfn c\u00f4ng vi\u1ec7c \u0111\u00f3.\nTuy nhi\u00ean, m\u1ee9c \u0111\u1ed9 v\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a r\u1ee7i ro s\u1ebd kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4 c\u1ee7a doanh nghi\u1ec7p, c\u00e1c c\u00f4ng c\u1ee5 c\u00f3 s\u1eb5n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh vi ph\u1ea1m v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n kh\u00e1c v\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a c\u00f4ng vi\u1ec7c m\u00e0 doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n b\u1eb1ng k\u1ef9 thu\u1eadt s\u1ed1. <\/p>\n\n

B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng r\u1ee7i ro n\u00e0y, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 l\u1ea7n l\u01b0\u1ee3t gi\u00fap kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd.<\/p>\n\n

Gi\u00fap c\u00e1c doanh nghi\u1ec7p nh\u1ecf gi\u1ea3i quy\u1ebft r\u1ee7i ro k\u1ef9 thu\u1eadt s\u1ed1<\/h3>\n\n

C\u00e1c c\u00f4ng ty l\u1edbn th\u01b0\u1eddng c\u00f3 c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1ch ti\u1ebfp c\u1eadn n\u1ed9i b\u1ed9 c\u1ee7a ri\u00eang h\u1ecd \u0111\u1ec3 ch\u1ed1ng l\u1ea1i c\u00e1c m\u1ed1i \u0111e d\u1ecda tr\u1ef1c tuy\u1ebfn.\nV\u00ed d\u1ee5, c\u00e1c c\u00f4ng ty n\u00e0y c\u00f3 th\u1ec3 c\u00f3 ph\u1ea7n m\u1ec1m gi\u00e1m s\u00e1t l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 t\u00ecm d\u1ea5u hi\u1ec7u vi ph\u1ea1m b\u1ea3o m\u1eadt ho\u1eb7c s\u1ef1 ki\u1ec7n kh\u00e1c, Aaron Basilius<\/a>, ph\u00f3 ch\u1ee7 t\u1ecbch c\u1ea5p cao, kh\u00f4ng gian m\u1ea1ng, D\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh AmTrust cho bi\u1ebft. <\/p>\n\n

Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c doanh nghi\u1ec7p nh\u1ecf th\u01b0\u1eddng kh\u00f4ng c\u00f3 ngu\u1ed3n l\u1ef1c t\u01b0\u01a1ng t\u1ef1.\nH\u1ecd c\u00f3 th\u1ec3 thi\u1ebfu c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c vi ph\u1ea1m ho\u1eb7c c\u00e1c h\u00ecnh th\u1ee9c r\u1ee7i ro m\u1ea1ng kh\u00e1c v\u00e0 nh\u00f3m c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng bao g\u1ed3m b\u1ea5t k\u1ef3 ai \u0111\u01b0\u1ee3c giao nhi\u1ec7m v\u1ee5 \u0111\u1eb7c bi\u1ec7t t\u1eadp trung v\u00e0o an ninh m\u1ea1ng, Basilius n\u00f3i. <\/p>\n\n

C\u00e1c doanh nghi\u1ec7p thu\u1ed9c m\u1ecdi quy m\u00f4 \u0111\u1ec1u ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi r\u1ee7i ro trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1.\nC\u1ea3 c\u00e1c c\u00f4ng ty l\u1edbn v\u00e0 nh\u1ecf \u0111\u1ec1u c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb gi\u00e1o d\u1ee5c v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m, t\u1eadp trung v\u00e0o nh\u1eefng r\u1ee7i ro n\u00e0o hi\u1ec7n di\u1ec7n v\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 gi\u1ea3i quy\u1ebft ch\u00fang. <\/p>\n\n

Hi\u1ec3u c\u00e1c doanh nghi\u1ec7p kh\u00e1c nhau v\u00e0 r\u1ee7i ro ri\u00eang c\u1ee7a h\u1ecd<\/h3>\n\n

C\u00e1c lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p kh\u00e1c nhau c\u0169ng c\u00f3 h\u1ed3 s\u01a1 r\u1ee7i ro k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c nhau do c\u00e1ch h\u1ecd s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n\n

V\u00ed d\u1ee5, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn th\u1ea5y m\u00ecnh l\u00e0 m\u1ee5c ti\u00eau l\u1edbn h\u01a1n bao gi\u1edd h\u1ebft cho nh\u1eefng k\u1ebb ph\u1ea1m t\u1ed9i tr\u1ef1c tuy\u1ebfn, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi mua s\u1eafm tr\u1ef1c tuy\u1ebfn tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft \u0111\u1ed1i v\u1edbi c\u00e1c h\u1ed9 gia \u0111\u00ecnh \u1edf M\u1ef9 v\u00e0 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.\n“T\u00f4i kh\u00f4ng ngh\u0129 r\u1eb1ng \u0111\u00f3 l\u00e0 m\u1ed9t s\u1ef1 c\u0103ng th\u1eb3ng khi cho r\u1eb1ng c\u00f3 m\u1ed9t \u0111\u1ea1i d\u1ecbch li\u00ean quan \u0111\u1ebfn c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng m\u1ea1ng c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb,” Art Coviello<\/a>, ph\u00f3 ch\u1ee7 t\u1ecbch \u0111i\u1ec1u h\u00e0nh c\u1ee7a EMC Corporation cho bi\u1ebft. <\/p>\n\n

C\u00e1c nh\u00e0 b\u00e1n l\u1ebb ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nguy c\u01a1 m\u1ea5t th\u00f4ng tin nh\u1ea1y c\u1ea3m c\u1ee7a kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng m\u1ea1ng.\nKhi th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c tuy\u1ebfn ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng d\u01b0\u1edbi \u00e1p l\u1ef1c t\u1eeb \u0111\u1ea1i d\u1ecbch COVID-19, vi\u1ec7c tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh b\u1ecb t\u1ee5t h\u1eadu.\nDo \u0111\u00f3, ngay c\u1ea3 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb duy tr\u00ec tu\u00e2n th\u1ee7 \u0111\u1ea7y \u0111\u1ee7 lu\u1eadt b\u1ea3o m\u1eadt v\u00e0 quy\u1ec1n ri\u00eang t\u01b0 k\u1ef9 thu\u1eadt s\u1ed1 c\u0169ng c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 nh\u1eefng g\u00ec h\u1ecd c\u1ea7n \u0111\u1ec3 b\u1ea3o v\u1ec7 \u0111\u1ea7y \u0111\u1ee7 doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd kh\u1ecfi h\u1eadu qu\u1ea3 c\u1ee7a m\u1ed9t cu\u1ed9c t\u1ea5n c\u00f4ng m\u1ea1ng. <\/p>\n\n

C\u00e1c c\u00f4ng ty s\u1ea3n xu\u1ea5t c\u0169ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi r\u1ee7i ro m\u1ea1ng, nh\u01b0ng h\u1ed3 s\u01a1 r\u1ee7i ro c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 kh\u00e1c nhau.\nM\u1eb7c d\u00f9 c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng v\u00e0o d\u1eef li\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a nh\u00e2n vi\u00ean ho\u1eb7c kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t r\u1ee7i ro, c\u01a1 s\u1edf d\u1eef li\u1ec7u b\u1ecb x\u00e2m ph\u1ea1m ho\u1eb7c c\u00e1c n\u1ed7 l\u1ef1c l\u1eeba \u0111\u1ea3o c\u0169ng c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o s\u1edf h\u1eefu tr\u00ed tu\u1ec7.\nC\u00e1c trang web b\u1ecb x\u00e2m nh\u1eadp c\u0169ng c\u00f3 th\u1ec3 l\u00e2y nhi\u1ec5m ph\u1ea7n m\u1ec1m \u0111\u1ed9c h\u1ea1i v\u00e0o h\u1ec7 th\u1ed1ng c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t, \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng c\u00e1c cam k\u1ebft kinh doanh v\u00e0 duy tr\u00ec danh ti\u1ebfng c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t, Elliot Forsyth<\/a>, nh\u00e0 t\u01b0 v\u1ea5n l\u00e3nh \u0111\u1ea1o v\u00e0 nh\u00e2n s\u1ef1 t\u1ea1i Organizational Efficiency Group vi\u1ebft. <\/p>\n\n

M\u1ed9t s\u1ed1 doanh nghi\u1ec7p kh\u00f4ng hi\u1ec3u r\u00f5 r\u1ee7i ro m\u1ea1ng c\u1ee7a ch\u00ednh h\u1ecd, khi\u1ebfn h\u1ecd \u0111\u1eb7c bi\u1ec7t d\u1ec5 b\u1ecb t\u1ea5n c\u00f4ng.\nC\u00e1c doanh nghi\u1ec7p n\u00e0y c\u00f3 th\u1ec3 mua b\u1ea3o hi\u1ec3m ti\u00eau chu\u1ea9n cho c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng m\u1ea1ng, v\u00ed d\u1ee5, kh\u00f4ng nh\u1eadn ra r\u1eb1ng ph\u1ea1m vi b\u1ea3o hi\u1ec3m kh\u00f4ng \u00e1p d\u1ee5ng cho c\u00e1c s\u1ef1 ki\u1ec7n c\u1ee5 th\u1ec3.\nDo \u0111\u00f3, c\u00e1c c\u00f4ng ty v\u00e0 \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng nh\u01b0 c\u00e1c nh\u00e0 gi\u00e1o d\u1ee5c. <\/p>\n\n

\"\"<\/figure>\n\n

Tranh th\u1ee7 c\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m l\u00e0m nh\u00e0 gi\u00e1o d\u1ee5c<\/h2>\n\n

“Gi\u1eef cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c gi\u00e1o d\u1ee5c v\u1ec1 gi\u00e1 tr\u1ecb v\u00e0 nhu c\u1ea7u c\u1ee7a b\u1ea3o hi\u1ec3m m\u1ea1ng \u0111\u1ed9c l\u1eadp l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng trong m\u00f4i tr\u01b0\u1eddng ng\u00e0y nay c\u1ee7a c\u00e1c doanh nghi\u1ec7p nh\u1ecf \u0111ang b\u1ecb \u0111e d\u1ecda ho\u1eb7c t\u1ea5n c\u00f4ng li\u00ean t\u1ee5c”, Sean Kevelighan<\/a>, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Vi\u1ec7n Th\u00f4ng tin B\u1ea3o hi\u1ec3m cho bi\u1ebft.<\/p>\n\n

\u0110\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u nh\u1eefng r\u1ee7i ro n\u00e0y, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111ang gi\u00e1o d\u1ee5c c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp c\u1ee7a h\u1ecd v\u1ec1 b\u1ea3n ch\u1ea5t v\u00e0 s\u1ef1 ph\u1ee9c t\u1ea1p c\u1ee7a r\u1ee7i ro m\u1ea1ng.\nV\u1edbi th\u00f4ng tin v\u00e0 s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea trong tay, c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp sau \u0111\u00f3 c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch cho kh\u00e1ch h\u00e0ng r\u1ee7i ro c\u1ee7a h\u1ecd n\u1eb1m \u1edf \u0111\u00e2u v\u00e0 h\u00ecnh th\u1ee9c b\u1ea3o hi\u1ec3m n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd, Kevelighan n\u00f3i. <\/p>\n\n

Nhu c\u1ea7u b\u1ea3o hi\u1ec3m li\u00ean quan \u0111\u1ebfn c\u00f4ng ngh\u1ec7 v\u00e0 b\u1ea3o m\u1eadt c\u00f4ng ngh\u1ec7 \u0111ang tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n.\nC\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp cung c\u1ea5p m\u1ed9t c\u00e1ch \u0111\u1ec3 kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t qua s\u1ef1 ph\u1ee9c t\u1ea1p v\u00e0 hi\u1ec3u ch\u00ednh x\u00e1c ph\u1ea1m vi b\u1ea3o hi\u1ec3m m\u00e0 doanh nghi\u1ec7p c\u1ee7a h\u1ecd c\u1ea7n, Bryan J. Salvatore<\/a>, EVP v\u00e0 ch\u1ee7 t\u1ecbch b\u1ea3o hi\u1ec3m \u0111\u1eb7c bi\u1ec7t trong n\u01b0\u1edbc t\u1ea1i The Hanover cho bi\u1ebft. <\/p>\n\n

\u0110i\u1ec1u \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m l\u00e0 \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p c\u1ee7a h\u1ecd \u0111\u1ec3 hi\u1ec3u c\u00e1c quy\u1ebft \u0111\u1ecbnh b\u1ea3o hi\u1ec3m m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u01b0a ra.<\/p>\n\n

V\u00ed d\u1ee5, trong khi nhi\u1ec1u doanh nghi\u1ec7p nh\u1ecf s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn c\u00e1c ch\u00ednh s\u00e1ch g\u00f3i th\u01b0\u01a1ng m\u1ea1i ho\u1eb7c ch\u00ednh s\u00e1ch c\u1ee7a ch\u1ee7 doanh nghi\u1ec7p, h\u1ecd \u00edt quan t\u00e2m \u0111\u1ebfn vi\u1ec7c mua b\u1ea3o hi\u1ec3m r\u1ee7i ro m\u1ea1ng \u0111\u1ed9c l\u1eadp v\u00ec n\u00f3 l\u00e0m ph\u1ee9c t\u1ea1p qu\u00e1 tr\u00ecnh b\u1ea3o hi\u1ec3m, Cullina n\u00f3i.\nTrong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p nh\u01b0 th\u1ebf n\u00e0y, bao g\u1ed3m b\u1ea3o hi\u1ec3m r\u1ee7i ro m\u1ea1ng nh\u01b0 m\u1ed9t s\u1ef1 ch\u1ee9ng th\u1ef1c cung c\u1ea5p cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u1ea3 s\u1ef1 linh ho\u1ea1t v\u00e0 ph\u1ea1m vi b\u1ea3o hi\u1ec3m m\u00e0 h\u1ecd c\u1ea7n. <\/p>\n\n

S\u1ef1 quan t\u00e2m \u0111\u1ebfn b\u1ea3o hi\u1ec3m r\u1ee7i ro m\u1ea1ng c\u00f3 th\u1ec3 s\u1ebd t\u0103ng l\u00ean trong t\u01b0\u01a1ng lai g\u1ea7n.\n“C\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 b\u1ea3o v\u1ec7 kh\u00f4ng gian m\u1ea1ng ph\u00f9 h\u1ee3p s\u1ebd ch\u1ec9 tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n khi c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi xu\u1ea5t hi\u1ec7n, c\u00e1c doanh nghi\u1ec7p tr\u1edf n\u00ean k\u1ebft n\u1ed1i h\u01a1n v\u00e0 t\u1ed9i ph\u1ea1m m\u1ea1ng ph\u00e1t tri\u1ec3n c\u00e1c ph\u01b0\u01a1ng ph\u00e1p tinh vi h\u01a1n”, Salvatore n\u00f3i. <\/p>\n\n

\u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00e0 \u0111\u1ea1i l\u00fd c\u00f3 th\u1ec3 t\u1ef1 chu\u1ea9n b\u1ecb \u0111\u1ec3 gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng v\u1ec1 r\u1ee7i ro k\u1ef9 thu\u1eadt s\u1ed1.\nGi\u00e1o d\u1ee5c c\u00f3 th\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng s\u1ef1 r\u00f5 r\u00e0ng m\u00e0 h\u1ecd c\u1ea7n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c b\u1ea3o hi\u1ec3m c\u1ea7n thi\u1ebft. <\/p>\n\n

H\u00ecnh \u1ea3nh b\u1edfi: Dmitrii Shironosov\/\u00a9123RF.com, rawpixel\/\u00a9123RF.com, mavoimage\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Khi c\u00e1c doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n c\u1ea3 v\u1ec1 quy m\u00f4 v\u00e0 \u0111\u1ed9 ph\u1ee9c t\u1ea1p, h\u1ecd ch\u1ea5p nh\u1eadn nh\u1eefng r\u1ee7i ro m\u1edbi v\u00e0 l\u1edbn h\u01a1n. Vi\u1ec7c thu th\u1eadp v\u00e0 l\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng nh\u1ea1y c\u1ea3m l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho \u0111i\u1ec1u n\u00e0y. M\u1ed9t th\u1ebf h\u1ec7 tr\u01b0\u1edbc, c\u00e1c c\u00f4ng ty ch\u1ec9 l\u01b0u tr\u1eef […]<\/p>\n","protected":false},"featured_media":9432,"template":"","insight-category":[],"class_list":["post-19497","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/19497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media\/9432"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=19497"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=19497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}