{"id":19469,"date":"2024-09-20T09:40:19","date_gmt":"2024-09-20T14:40:19","guid":{"rendered":"https:\/\/bolttech.io\/insight\/cach-cong-nghe-cho-phep-quan-he-doi-tac-tuyet-voi-giua-cac-nha-cung-cap-dich-vu-va-nha-moi-gioi\/"},"modified":"2024-09-20T09:40:21","modified_gmt":"2024-09-20T14:40:21","slug":"cach-cong-nghe-cho-phep-quan-he-doi-tac-tuyet-voi-giua-cac-nha-cung-cap-dich-vu-va-nha-moi-gioi","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/vi\/insights\/cach-cong-nghe-cho-phep-quan-he-doi-tac-tuyet-voi-giua-cac-nha-cung-cap-dich-vu-va-nha-moi-gioi\/","title":{"rendered":"C\u00e1ch c\u00f4ng ngh\u1ec7 cho ph\u00e9p quan h\u1ec7 \u0111\u1ed1i t\u00e1c tuy\u1ec7t v\u1eddi gi\u1eefa c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 nh\u00e0 m\u00f4i gi\u1edbi"},"content":{"rendered":"\n

B\u1eb1ng c\u00e1ch \u0111\u00f3ng vai tr\u00f2 trung gian gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng ty b\u1ea3o hi\u1ec3m, c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong ng\u00e0nh b\u1ea3o hi\u1ec3m t\u00e0i s\u1ea3n v\u00e0 th\u01b0\u01a1ng vong.<\/p>\n\n

C\u00e1c nh\u00e0 m\u00f4i gi\u1edbi c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, v\u00e0 ki\u1ebfn th\u1ee9c c\u1ee7a h\u1ecd v\u1ec1 ng\u00e0nh c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng k\u1ebft n\u1ed1i v\u1edbi h\u00e3ng b\u1ea3o hi\u1ec3m v\u00e0 ch\u00ednh s\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd.<\/p>\n\n

C\u00f4ng ngh\u1ec7 v\u00e0 m\u1ed1i quan h\u1ec7 m\u00f4i gi\u1edbi-kh\u00e1ch h\u00e0ng<\/h2>\n\n

C\u00e1c s\u1ef1 ki\u1ec7n c\u1ee7a n\u0103m 2020 \u0111\u00e3 \u0111\u1ea9y nhanh vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a ng\u00e0nh b\u1ea3o hi\u1ec3m cho c\u00e1c v\u1ea5n \u0111\u1ec1 kinh doanh, bao g\u1ed3m c\u1ea3 v\u1ea5n \u0111\u1ec1 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng khi c\u00e1c cu\u1ed9c h\u1ecdp tr\u1ef1c ti\u1ebfp kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn.\nTuy nhi\u00ean, nh\u1eefng \u1ea3nh h\u01b0\u1edfng c\u1ee7a vi\u1ec7c chuy\u1ec3n sang k\u1ef9 thu\u1eadt s\u1ed1 s\u1ebd \u1edf l\u1ea1i v\u1edbi ch\u00fang ta r\u1ea5t l\u00e2u sau khi \u0111\u1ea1i d\u1ecbch qua \u0111i. <\/p>\n\n

M\u1ed9t hi\u1ec7u \u1ee9ng \u0111\u00e3 chuy\u1ec3n \u0111\u1ed9ng tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch l\u00e0 s\u1ef1 thay \u0111\u1ed5i trong k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1.\n“Kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m – bao g\u1ed3m c\u00e1c \u0111\u1ea1i l\u00fd, nh\u00e0 m\u00f4i gi\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p – c\u00f3 k\u1ef3 v\u1ecdng cao \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh b\u1edfi tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a h\u1ecd trong c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty nh\u01b0 Amazon, Uber v\u00e0 Facebook”, Tanguy Catlin<\/a> v\u00e0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u McKinsey vi\u1ebft.\nNh\u1eefng k\u1ef3 v\u1ecdng n\u00e0y bao g\u1ed3m nhu c\u1ea7u c\u00e1 nh\u00e2n h\u00f3a l\u1edbn h\u01a1n, truy c\u1eadp th\u00f4ng tin v\u00e0 d\u1ecbch v\u1ee5 m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i. <\/p>\n\n

C\u00e1c nh\u00e0 m\u00f4i gi\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ec1u mong \u0111\u1ee3i tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 li\u1ec1n m\u1ea1ch t\u1eeb c\u00e1c h\u00e3ng b\u1ea3o hi\u1ec3m.\nC\u00e1c nh\u00e0 m\u00f4i gi\u1edbi b\u1ea3o hi\u1ec3m \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c t\u1eadp trung v\u00e0o c\u00f4ng ngh\u1ec7 c\u1ee7a ri\u00eang h\u1ecd, Zviki Ben Ishay<\/a>, \u0111\u1ed3ng s\u00e1ng l\u1eadp v\u00e0 CEO t\u1ea1i n\u1ec1n t\u1ea3ng t\u01b0\u01a1ng t\u00e1c k\u1ef9 thu\u1eadt s\u1ed1 Lightico vi\u1ebft.\nH\u1ecd c\u0169ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i khi c\u00e1c h\u00e3ng b\u1ea3o hi\u1ec3m t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o \u0111i\u1ec1u ki\u1ec7n k\u1ebft n\u1ed1i k\u1ef9 thu\u1eadt s\u1ed1 v\u1edbi c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi, \u0111\u1ea1i l\u00fd v\u00e0 kh\u00e1ch h\u00e0ng. <\/p>\n\n

Tuy nhi\u00ean, c\u1ea3 nh\u00e0 m\u00f4i gi\u1edbi v\u00e0 nh\u00e0 m\u1ea1ng \u0111\u1ec1u kh\u00f4ng mong \u0111\u1ee3i c\u00f4ng ngh\u1ec7 s\u1ebd thay th\u1ebf ho\u00e0n to\u00e0n c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi con ng\u01b0\u1eddi.\nM\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a HBR<\/a> \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m cho th\u1ea5y 73% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi tin r\u1eb1ng ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u1ea7n m\u1edf r\u1ed9ng thay v\u00ec thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn ph\u00e2n ph\u1ed1i, n\u1eafm l\u1ea5y c\u00e1c k\u00eanh insurtech v\u00e0 tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u00ean c\u1ea1nh c\u00e1c m\u1ed1i quan h\u1ec7 m\u00f4i gi\u1edbi v\u00e0 \u0111\u1ea1i l\u00fd truy\u1ec1n th\u1ed1ng. <\/p>\n\n

C\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 gi\u00fap c\u00f4ng vi\u1ec7c c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 nh\u00e0 m\u00f4i gi\u1edbi d\u1ec5 d\u00e0ng h\u01a1n.\nTuy nhi\u00ean, c\u00f3 nh\u1eefng kh\u00eda c\u1ea1nh trong c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t nh\u00e0 m\u00f4i gi\u1edbi m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 thay th\u1ebf k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0o c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c.\nV\u00ed d\u1ee5, trong khi m\u1ed9t chatbot c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin c\u01a1 b\u1ea3n t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 h\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111\u00f3 \u0111\u1ebfn \u0111\u00fang b\u1ed9 ph\u1eadn, n\u00f3 kh\u00f4ng th\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi ph\u1ee9c t\u1ea1p ho\u1eb7c \u0111\u01b0a ra c\u00e1c khuy\u1ebfn ngh\u1ecb ch\u00ednh s\u00e1ch.\n\u0110\u1ed1i v\u1edbi nh\u1eefng nhi\u1ec7m v\u1ee5 \u0111\u00f3, m\u1ed9t con ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng v\u1edbi c\u00e1c t\u00ecnh hu\u1ed1ng s\u1eafc th\u00e1i l\u00e0 b\u1eaft bu\u1ed9c. <\/p>\n\n

Tuy nhi\u00ean, c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 l\u00e0m cho c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi hi\u1ec7u qu\u1ea3 v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n trong vi\u1ec7c k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5.<\/p>\n\n

“T\u00f4i kh\u00f4ng mu\u1ed1n lo\u1ea1i b\u1ecf con ng\u01b0\u1eddi, t\u00f4i mu\u1ed1n cho ph\u00e9p con ng\u01b0\u1eddi tr\u1edf th\u00e0nh si\u00eau \u0111\u1eb7c v\u1ee5”, Santiago Onta\u00f1\u00f3n<\/a>, gi\u00e1m \u0111\u1ed1c chuy\u1ec3n \u0111\u1ed5i t\u1ea1i Seguros Monterrey New York Life n\u00f3i.\n\u0110\u1ed1i v\u1edbi c\u00e1c h\u00e3ng b\u1ea3o hi\u1ec3m, k\u00edch ho\u1ea1t si\u00eau m\u00f4i gi\u1edbi c\u00f3 ngh\u0129a l\u00e0 cung c\u1ea5p c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 h\u1ec7 sinh th\u00e1i k\u1ef9 thu\u1eadt s\u1ed1 gi\u00fap c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi k\u1ebft n\u1ed1i, so s\u00e1nh v\u00e0 th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c l\u1ef1a ch\u1ecdn b\u1ea3o hi\u1ec3m v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd d\u1ec5 d\u00e0ng h\u01a1n. <\/p>\n\n

\"\"<\/figure>\n\n

X\u00e2y d\u1ef1ng quan h\u1ec7 \u0111\u1ed1i t\u00e1c m\u00f4i gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1<\/h2>\n\n

Khi \u0111\u1ea1i d\u1ecbch x\u1ea3y ra, c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c h\u1eadu c\u1ea7n t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i c\u00e1c nh\u00f3m n\u1ed9i b\u1ed9 sang c\u00e1c nh\u00f3m t\u1eeb xa v\u00e0 b\u1ea3o v\u1ec7 kh\u00e1ch h\u00e0ng kh\u1ecfi r\u1ee7i ro c\u1ee7a c\u00e1c cu\u1ed9c h\u1ecdp th\u1ef1c t\u1ebf.\nC\u00e1c nh\u00e0 m\u00f4i gi\u1edbi c\u0169ng c\u00f3 nh\u1eefng th\u00e1ch th\u1ee9c ri\u00eang. <\/p>\n\n

“Trong \u0111\u1ea1i d\u1ecbch COVID-19, c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi b\u1ea3o hi\u1ec3m \u0111\u00e3 \u1edf tuy\u1ebfn \u0111\u1ea7u c\u1ee7a nh\u1eefng thay \u0111\u1ed5i ch\u00ednh s\u00e1ch li\u00ean t\u1ee5c, th\u1eddi gian \u0111\u0103ng k\u00fd m\u1edf kh\u00f4ng bao gi\u1edd k\u1ebft th\u00fac v\u00e0 h\u01a1n th\u1ebf n\u1eefa,” Emily Payne<\/a> , bi\u00ean t\u1eadp vi\u00ean qu\u1ea3n l\u00fd t\u1ea1i Benefits Pro vi\u1ebft.<\/p>\n\n

Do \u0111\u00f3, c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi b\u1ea3o hi\u1ec3m \u0111\u00e3 t\u00ecm ki\u1ebfm kh\u00f4ng ch\u1ec9 c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 gi\u00fap nh\u00f3m c\u1ee7a h\u1ecd m\u00e0 c\u00f2n c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft nh\u1eefng gi\u00e1n \u0111o\u1ea1n n\u00e0y trong qu\u00e1 tr\u00ecnh kinh doanh b\u00ecnh th\u01b0\u1eddng v\u1edbi c\u00e1c h\u00e3ng b\u1ea3o hi\u1ec3m.<\/p>\n\n

Trong n\u1eeda \u0111\u1ea7u n\u0103m 2020, c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi b\u1ea3o hi\u1ec3m \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 m\u1ed9t ch\u00fat l\u1ee3i th\u1ebf, Gary Shaw<\/a>, ph\u00f3 ch\u1ee7 t\u1ecbch v\u00e0 l\u00e3nh \u0111\u1ea1o b\u1ea3o hi\u1ec3m Hoa K\u1ef3 t\u1ea1i Deloitte vi\u1ebft.\nTuy nhi\u00ean, m\u1ed9t n\u0103m sau \u0111\u1ea1i d\u1ecbch, v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u ban \u0111\u1ea7u \u0111\u00f3 \u0111\u00e3 ch\u1eefng l\u1ea1i.\nC\u00e1c nh\u00e0 m\u00f4i gi\u1edbi hi\u1ec7n \u0111ang t\u00ecm ki\u1ebfm c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 cho ph\u00e9p h\u1ecd th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh hi\u1ec7u qu\u1ea3 v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n, thay v\u00ec ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thay \u0111\u1ed5i nhanh ch\u00f3ng.\nC\u00e1c h\u00e3ng b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 m\u00f4i gi\u1edbi m\u1ea1nh m\u1ebd h\u01a1n b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 \u0111\u00f3. <\/p>\n\n

N\u1ec1n t\u1ea3ng v\u00e0 h\u1ec7 sinh th\u00e1i gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 th\u00f4ng qua c\u00f4ng ngh\u1ec7<\/h3>\n\n

T\u1eeb quan \u0111i\u1ec3m c\u1ee7a c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi b\u1ea3o hi\u1ec3m, c\u00e1c n\u1ec1n t\u1ea3ng giao d\u1ecbch \u0111i\u1ec7n t\u1eed cung c\u1ea5p v\u00f4 s\u1ed1 c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3, gia t\u0103ng gi\u00e1 tr\u1ecb v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng m\u1ea1nh m\u1ebd h\u01a1n.\nKh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c c\u00f4ng vi\u1ec7c th\u01b0\u1eddng ng\u00e0y c\u0169ng mang l\u1ea1i l\u1eddi h\u1ee9a cho c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi b\u1eb1ng c\u00e1ch cho ph\u00e9p h\u1ecd h\u1ee3p l\u00fd h\u00f3a ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 t\u1eadp trung n\u1ed7 l\u1ef1c c\u1ee7a con ng\u01b0\u1eddi v\u00e0o c\u00e1c nhi\u1ec7m v\u1ee5 ph\u1ee9c t\u1ea1p, c\u00f3 tay ngh\u1ec1 cao m\u00e0 m\u00e1y t\u00ednh kh\u00f4ng th\u1ec3 x\u1eed l\u00fd, Seth Rachlin, Ti\u1ebfn s\u0129<\/a>, ph\u00f3 ch\u1ee7 t\u1ecbch \u0111i\u1ec1u h\u00e0nh, l\u00e3nh \u0111\u1ea1o ng\u00e0nh b\u1ea3o hi\u1ec3m to\u00e0n c\u1ea7u t\u1ea1i Capgemini cho bi\u1ebft. <\/p>\n\n

C\u00e1c h\u00e3ng b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb c\u00f9ng hi\u1ec7u qu\u1ea3, gi\u00e1 tr\u1ecb gia t\u0103ng v\u00e0 n\u0103ng l\u1ef1c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 quy tr\u00ecnh k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n

Tuy nhi\u00ean, \u0111\u1ec3 thu \u0111\u01b0\u1ee3c l\u1ee3i \u00edch t\u1eeb c\u00f4ng ngh\u1ec7, c\u00e1c h\u00e3ng b\u1ea3o hi\u1ec3m v\u00e0 nh\u00e0 m\u00f4i gi\u1edbi c\u0169ng c\u1ea7n t\u1eadp trung v\u00e0o c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ea7n \u0111\u00e1p \u1ee9ng, thay v\u00ec v\u00e0o c\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u1ec3 \u00e1p d\u1ee5ng.\nKhi c\u00e1c c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7 c\u00f3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi m\u1ee5c ti\u00eau kinh doanh c\u1ee7a nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 nh\u00e0 m\u00f4i gi\u1edbi, c\u1ea3 hai b\u00ean \u0111\u1ec1u c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u0103ng th\u00eam gi\u00e1 tr\u1ecb v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3. <\/p>\n\n

C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/h3>\n\n

Nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 c\u00f4ng ngh\u1ec7 nh\u01b0 Amazon \u0111\u00e3 k\u1ebft h\u1ee3p c\u00e1 nh\u00e2n h\u00f3a v\u00e0o n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd v\u1edbi c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m t\u00f9y ch\u1ec9nh, danh s\u00e1ch mong mu\u1ed1n v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c.\nDo \u0111\u00f3, kh\u00f4ng c\u00f3 g\u00ec l\u1ea1 khi kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i c\u00e1c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a khi h\u1ecd k\u1ebft n\u1ed1i v\u1edbi h\u00e3ng b\u1ea3o hi\u1ec3m ho\u1eb7c nh\u00e0 m\u00f4i gi\u1edbi. <\/p>\n\n

Khi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00e0 nh\u00e0 m\u00f4i gi\u1edbi n\u1eafm b\u1eaft c\u00e1c c\u00f4ng ngh\u1ec7 h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng, s\u1ef1 c\u1ea1nh tranh \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng t\u0103ng l\u00ean.\n“Ph\u1ea3i c\u00f3 l\u00fd do \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ecdn \u1edf l\u1ea1i v\u1edbi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m, v\u00e0 si\u00eau c\u00e1 nh\u00e2n h\u00f3a c\u00f3 th\u1ec3 l\u00e0 l\u00fd do \u0111\u00f3”, Anirban Bose<\/a>, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh c\u1ee7a Capgemini v\u00e0 l\u00e0 th\u00e0nh vi\u00ean ban \u0111i\u1ec1u h\u00e0nh t\u1eadp \u0111o\u00e0n cho bi\u1ebft. <\/p>\n\n

C\u00e1c nh\u00e0 m\u00f4i gi\u1edbi \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a b\u1ea3o hi\u1ec3m b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n v\u1edbi kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m ti\u1ec1m n\u0103ng v\u00e0 li\u00ean t\u1ee5c.\nKi\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n c\u1ee7a nh\u00e0 m\u00f4i gi\u1edbi v\u1ec1 kh\u00e1ch h\u00e0ng, \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng b\u1edfi kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 cung c\u1ea5p c\u00e1c \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a c\u1ee7a nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5, c\u00f3 th\u1ec3 gi\u00fap c\u1ea3 hai h\u1ee3p nh\u1ea5t \u0111\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m si\u00eau c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch h\u00e0ng. <\/p>\n\n

Kh\u00e1ch h\u00e0ng c\u0169ng kh\u00f4ng mong \u0111\u1ee3i c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi bi\u1ebfn m\u1ea5t.\nThay v\u00e0o \u0111\u00f3, “kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i m\u1ed9t tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 \u00fd ngh\u0129a”, Sean Ringsted<\/a>, gi\u00e1m \u0111\u1ed1c k\u1ef9 thu\u1eadt s\u1ed1 t\u1ea1i Chubb cho bi\u1ebft.\nKhi c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng ph\u1ee9c t\u1ea1p ho\u1eb7c h\u1ecd ph\u1ea3i \u01b0u ti\u00ean v\u00e0 \u1ee7y th\u00e1c c\u00e1c nhi\u1ec7m v\u1ee5 kinh doanh, h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chuy\u1ec3n sang c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi, nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u00e0 h\u1ed7 tr\u1ee3 t\u1ed1t h\u01a1n so v\u1edbi c\u1ed5ng th\u00f4ng tin k\u1ef9 thu\u1eadt s\u1ed1 si\u00eau c\u00e1 nh\u00e2n h\u00f3a nh\u1ea5t. <\/p>\n\n

\u0110\u1ec3 c\u1ea3i thi\u1ec7n ph\u00e2n ph\u1ed1i, c\u00e1c nh\u00e0 m\u1ea1ng c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c n\u1ec1n t\u1ea3ng h\u1ed7 tr\u1ee3 c\u00f4ng vi\u1ec7c c\u1ee7a c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi.\nN\u1ec1n t\u1ea3ng c\u1ee7a nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u0169ng nh\u01b0 kh\u00f4ng gian k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 k\u1ebft n\u1ed1i c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi, kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c doanh nghi\u1ec7p li\u00ean quan kh\u00e1c. <\/p>\n\n

\"\"<\/figure>\n\n

Nh\u00ecn v\u1ec1 ph\u00eda tr\u01b0\u1edbc: T\u01b0\u01a1ng lai cho m\u1ed1i quan h\u1ec7 gi\u1eefa nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 nh\u00e0 m\u00f4i gi\u1edbi<\/h2>\n\n

Ch\u00fang ta hi\u1ec7n \u0111ang b\u01b0\u1edbc v\u00e0o “k\u1ef7 nguy\u00ean n\u1ec1n t\u1ea3ng” c\u1ee7a c\u00f4ng ngh\u1ec7 b\u1ea3o hi\u1ec3m, Tal Daskal<\/a>, \u0111\u1ed3ng s\u00e1ng l\u1eadp v\u00e0 CEO t\u1ea1i EasySend vi\u1ebft.\nN\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 gi\u00fap c\u00e1c doanh nghi\u1ec7p li\u00ean quan, nh\u01b0 nh\u00e0 m\u1ea1ng v\u00e0 nh\u00e0 m\u00f4i gi\u1edbi, l\u00e0m vi\u1ec7c ch\u1eb7t ch\u1ebd h\u01a1n.\nH\u1ecd c\u0169ng t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7. <\/p>\n\n

K\u1ebft h\u1ee3p c\u00e1c \u0111\u1ed1i t\u00e1c insurtech v\u00e0o m\u1ed9t k\u1ebf ho\u1ea1ch r\u1ed9ng l\u1edbn h\u01a1n \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 gi\u1eefa nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 nh\u00e0 m\u00f4i gi\u1edbi c\u00f3 th\u1ec3 l\u00e0m t\u0103ng t\u00e1c \u0111\u1ed9ng c\u1ee7a s\u1ef1 thay \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1.\nQuan h\u1ec7 \u0111\u1ed1i t\u00e1c Insurtech t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho giao ti\u1ebfp v\u00e0 lu\u1ed3ng kinh doanh gi\u1eefa c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 nh\u00e0 m\u00f4i gi\u1edbi c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed \u0111\u1ec3 h\u1ee3p t\u00e1c thay v\u00ec c\u1ea1nh tranh. <\/p>\n\n

C\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 ph\u00f9 h\u1ee3p c\u0169ng c\u00f3 th\u1ec3 thu h\u00fat c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi b\u1ea3o hi\u1ec3m b\u1eb1ng c\u00e1ch l\u00e0m cho c\u00e1c ph\u1ea7n \u0111\u1ed9c \u0111\u00e1o trong c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd d\u1ec5 d\u00e0ng h\u01a1n.\nL\u00e0 trung gian trong qu\u00e1 tr\u00ecnh b\u1ea3o hi\u1ec3m, c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi c\u00f3 tr\u00e1ch nhi\u1ec7m nh\u1ea5t \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi c\u1ea3 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 kh\u00e1ch h\u00e0ng, m\u1ed7i ng\u01b0\u1eddi \u0111\u1ec1u mong \u0111\u1ee3i c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi t\u0103ng th\u00eam gi\u00e1 tr\u1ecb cho giao d\u1ecbch v\u00e0 th\u1ef1c hi\u1ec7n vai tr\u00f2 c\u1ee7a h\u1ecd theo nh\u1eefng c\u00e1ch nh\u1ea5t \u0111\u1ecbnh, Ashley Harter<\/a> vi\u1ebft t\u1ea1i Anvl.\nC\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00f3 d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng gia t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a nh\u00e0 m\u00f4i gi\u1edbi v\u00e0 \u0111\u00e1p \u1ee9ng nh\u1eefng k\u1ef3 v\u1ecdng n\u00e0y c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 c\u1ee7a ch\u00ednh h\u1ecd v\u1edbi c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi v\u00e0 cho ph\u00e9p c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 d\u1ec5 d\u00e0ng h\u01a1n. <\/p>\n\n

Khi c\u00e2n nh\u1eafc c\u00e1c l\u1ef1a ch\u1ecdn h\u1ee3p t\u00e1c insurtech, “c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m n\u00ean xem x\u00e9t c\u00e1c m\u1ee5c ti\u00eau th\u1ef1c s\u1ef1 c\u1ee7a m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c nh\u01b0 v\u1eady v\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng v\u00e0 quy tr\u00ecnh c\u1ee7a h\u1ecd s\u1ebd c\u1ea7n thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a k\u00eanh kinh doanh m\u1edbi”, Jeff Goldberg<\/a>, ph\u00f3 ch\u1ee7 t\u1ecbch \u0111i\u1ec1u h\u00e0nh nghi\u00ean c\u1ee9u v\u00e0 t\u01b0 v\u1ea5n t\u1ea1i Novarica cho bi\u1ebft.<\/p>\n\n

T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi b\u1ea3o hi\u1ec3m s\u1ebd thu \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i \u00edch nh\u1ea5t n\u1ebfu h\u1ecd xem x\u00e9t c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p insurtech v\u00e0 d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n \u0111\u1ec3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng n\u1ed9i b\u1ed9 c\u1ee7a ch\u00ednh h\u1ecd.\nGi\u1ed1ng nh\u01b0 c\u00e1c nh\u00e0 m\u1ea1ng, c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi “ph\u1ea3i th\u1ef1c hi\u1ec7n th\u1ea9m \u0111\u1ecbnh v\u1ec1 ph\u1ea1m vi, ch\u1ee9c n\u0103ng v\u00e0 l\u1ee3i \u00edch h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c” t\u1eeb quan h\u1ec7 \u0111\u1ed1i t\u00e1c insurtech, David Kerr<\/a>, \u0111\u1ed1i t\u00e1c t\u01b0 v\u1ea5n c\u00f4ng ngh\u1ec7 c\u1ee7a Deloitte Canada cho bi\u1ebft. <\/p>\n\n

N\u0103m 2020 l\u00e0 m\u1ed9t n\u0103m l\u00e0m l\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 cho c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u0169ng nh\u01b0 c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi.\nM\u1eb7c d\u00f9 s\u1ef1 thay \u0111\u1ed5i nhanh ch\u00f3ng sang m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y h\u1ed7n lo\u1ea1n, nh\u01b0ng n\u00f3 c\u0169ng mang l\u1ea1i c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng v\u00e0 thay \u0111\u1ed5i, Mike de Waal<\/a>, ch\u1ee7 t\u1ecbch v\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 mua s\u1eafm b\u1ea3o hi\u1ec3m Global IQX cho bi\u1ebft.\nM\u1ed1i quan h\u1ec7 m\u00f4i gi\u1edbi m\u1edbi v\u00e0 truy c\u1eadp v\u00e0o c\u00e1c m\u1ed1i quan h\u1ec7 ch\u1ea5t l\u01b0\u1ee3ng cao c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn. <\/p>\n\n

\u0110\u1ed1i v\u1edbi c\u1ea3 nh\u00e0 m\u00f4i gi\u1edbi v\u00e0 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5, t\u01b0\u01a1ng lai mang l\u1ea1i r\u1ea5t nhi\u1ec1u h\u1ee9a h\u1eb9n d\u01b0\u1edbi d\u1ea1ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 c\u01a1 h\u1ed9i k\u1ef9 thu\u1eadt s\u1ed1 m\u1edbi.\nB\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o vi\u1ec7c t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u, gia t\u0103ng gi\u00e1 tr\u1ecb v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c nh\u00e0 m\u1ea1ng c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 m\u1ea1nh m\u1ebd h\u01a1n v\u1edbi c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 h\u1ec7 sinh th\u00e1i k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a h\u1ecd, c\u1ea3i thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng kinh doanh cho t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan. <\/p>\n\n

H\u00ecnh \u1ea3nh b\u1edfi: fizkes\/\u00a9123RF.com, Piotr Adamowicz\/\u00a9123RF.com, fizkes\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

B\u1eb1ng c\u00e1ch \u0111\u00f3ng vai tr\u00f2 trung gian gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng ty b\u1ea3o hi\u1ec3m, c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong ng\u00e0nh b\u1ea3o hi\u1ec3m t\u00e0i s\u1ea3n v\u00e0 th\u01b0\u01a1ng vong. C\u00e1c nh\u00e0 m\u00f4i gi\u1edbi c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m […]<\/p>\n","protected":false},"featured_media":9538,"template":"","insight-category":[],"class_list":["post-19469","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/19469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media\/9538"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=19469"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=19469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}