{"id":19448,"date":"2024-09-20T09:39:59","date_gmt":"2024-09-20T14:39:59","guid":{"rendered":"https:\/\/bolttech.io\/insight\/lam-the-nao-de-chuan-bi-cho-khach-hang-tang-phi-bao-hiem-thuong-mai\/"},"modified":"2024-09-20T09:40:07","modified_gmt":"2024-09-20T14:40:07","slug":"lam-the-nao-de-chuan-bi-cho-khach-hang-tang-phi-bao-hiem-thuong-mai","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/vi\/insights\/lam-the-nao-de-chuan-bi-cho-khach-hang-tang-phi-bao-hiem-thuong-mai\/","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 chu\u1ea9n b\u1ecb cho kh\u00e1ch h\u00e0ng t\u0103ng ph\u00ed b\u1ea3o hi\u1ec3m th\u01b0\u01a1ng m\u1ea1i"},"content":{"rendered":"\n

T\u0103ng ph\u00ed b\u1ea3o hi\u1ec3m l\u00e0 m\u1ed9t kh\u00f3 kh\u0103n cho kh\u00e1ch h\u00e0ng.\nT\u1eeb quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng, h\u1ecd \u0111ang tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho c\u00f9ng m\u1ed9t ph\u1ea1m vi b\u1ea3o hi\u1ec3m, c\u00f3 ngh\u0129a l\u00e0 h\u1ecd \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c \u00edt gi\u00e1 tr\u1ecb h\u01a1n tr\u00ean m\u1ed7i \u0111\u00f4 la tr\u00ean chi ti\u00eau b\u1ea3o hi\u1ec3m th\u01b0\u01a1ng m\u1ea1i c\u1ee7a h\u1ecd. <\/p>\n\n

Tuy nhi\u00ean, vi\u1ec7c t\u0103ng gi\u00e1 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c duy tr\u00ec th\u1ecb tr\u01b0\u1eddng b\u1ea3o hi\u1ec3m t\u00e0i s\u1ea3n th\u01b0\u01a1ng m\u1ea1i v\u00e0 th\u01b0\u01a1ng vong \u1ed5n \u0111\u1ecbnh, \u0111\u1eb7c bi\u1ec7t l\u00e0 sau \u0111\u1ea1i d\u1ecbch COVID-19, lo ng\u1ea1i ch\u00e1y r\u1eebng v\u00e0 m\u00f9a b\u00e3o k\u1ef7 l\u1ee5c.<\/p>\n\n

C\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m s\u1ebd c\u1ea7n ph\u1ea3i hi\u1ec3u quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t th\u00e0nh c\u00f4ng gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c h\u1ee3p \u0111\u1ed3ng b\u1ea3o hi\u1ec3m ngay c\u1ea3 khi ph\u00ed b\u1ea3o hi\u1ec3m t\u0103ng.<\/p>\n\n

D\u1ef1 b\u00e1o ph\u00ed b\u1ea3o hi\u1ec3m th\u01b0\u01a1ng m\u1ea1i n\u0103m 2021<\/h2>\n\n

Trong n\u0103m 2021 v\u00e0 2022, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m th\u01b0\u01a1ng m\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 k\u1ef3 v\u1ecdng ph\u00ed b\u1ea3o hi\u1ec3m s\u1ebd c\u00f3 xu h\u01b0\u1edbng theo m\u1ed9t h\u01b0\u1edbng: t\u0103ng.<\/p>\n\n

M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t<\/a> \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u00e0o qu\u00fd III\/2020 b\u1edfi Alera Group cho th\u1ea5y c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m d\u1ef1 \u0111o\u00e1n m\u1ee9c t\u0103ng gi\u00e1 trong t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c b\u1ea3o hi\u1ec3m.\nTuy nhi\u00ean, quy m\u00f4 c\u1ee7a s\u1ef1 gia t\u0103ng kh\u00e1c nhau.\nT\u1ef7 l\u1ec7 bao ph\u1ee7 t\u00e0i s\u1ea3n d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng kho\u1ea3ng 13,6%, trong khi tr\u00e1ch nhi\u1ec7m chung v\u00e0 tr\u00e1ch nhi\u1ec7m ngh\u1ec1 nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t t\u0103ng t\u1eeb 11 \u0111\u1ebfn 12%.\nPh\u00ed b\u1ea3o hi\u1ec3m cho b\u1ea3o hi\u1ec3m \u00f4 t\u00f4 th\u01b0\u01a1ng m\u1ea1i \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd t\u0103ng 14,2%, v\u1edbi c\u00e1c \u0111\u1ed9i xe th\u01b0\u01a1ng m\u1ea1i l\u1edbn h\u01a1n ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ee9c t\u0103ng ph\u00ed b\u1ea3o hi\u1ec3m cao h\u01a1n, c\u00e1c kho\u1ea3n kh\u1ea5u tr\u1eeb l\u1edbn h\u01a1n v\u00e0 gi\u1edbi h\u1ea1n b\u1ea3o hi\u1ec3m th\u1ea5p h\u01a1n. <\/p>\n\n

Kh\u00f4ng c\u00f3 l\u0129nh v\u1ef1c b\u1ea3o hi\u1ec3m t\u00e0i s\u1ea3n v\u00e0 th\u01b0\u01a1ng vong n\u00e0o c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c mi\u1ec5n t\u0103ng gi\u00e1 b\u1ea3o hi\u1ec3m.<\/p>\n\n

“Khi b\u1ea1n b\u1eaft \u0111\u1ea7u \u0111i theo ng\u00e0nh ngh\u1ec1 kinh doanh, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y l\u00fd do t\u1ea1i sao m\u1ed9t s\u1ed1 d\u00f2ng t\u00edch c\u1ef1c h\u01a1n trong y\u00eau c\u1ea7u v\u1ec1 t\u1ef7 l\u1ec7”, Mark Englert<\/a>, l\u00e3nh \u0111\u1ea1o t\u00e0i s\u1ea3n qu\u1ed1c gia v\u00e0 th\u01b0\u01a1ng vong t\u1ea1i Alera n\u00f3i.\nC\u00e1c d\u00f2ng c\u00f3 l\u1ee3i nhu\u1eadn gi\u1ea3m ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ee9c t\u0103ng l\u00e3i su\u1ea5t cao h\u01a1n so v\u1edbi nh\u1eefng d\u00f2ng v\u1eabn c\u00f3 l\u00e3i \u1ed5n \u0111\u1ecbnh. <\/p>\n\n

\u0110\u1ea1i d\u1ecbch COVID-19 \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c l\u0129nh v\u1ef1c kinh doanh kh\u00e1c nhau theo nh\u1eefng c\u00e1ch kh\u00e1c nhau, d\u1eabn \u0111\u1ebfn nh\u1eefng \u1ea3nh h\u01b0\u1edfng kh\u00e1c nhau \u0111\u1ebfn t\u1ef7 l\u1ec7 b\u1ea3o hi\u1ec3m.\nTuy nhi\u00ean, kh\u00f4ng c\u00f3 l\u0129nh v\u1ef1c b\u1ea3o hi\u1ec3m th\u01b0\u01a1ng m\u1ea1i n\u00e0o \u0111\u01b0\u1ee3c mi\u1ec5n tr\u1eeb kh\u1ecfi nh\u1eefng \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ea1i d\u1ecbch. <\/p>\n\n

Jasper Cooper<\/a>, ph\u00f3 ch\u1ee7 t\u1ecbch, c\u00e1n b\u1ed9 t\u00edn d\u1ee5ng c\u1ea5p cao t\u1ea1i Moody’s cho bi\u1ebft: “\u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m th\u01b0\u01a1ng m\u1ea1i, suy tho\u00e1i kinh t\u1ebf li\u00ean quan \u0111\u1ebfn coronavirus \u0111ang k\u00ecm h\u00e3m t\u0103ng tr\u01b0\u1edfng ph\u00ed b\u1ea3o hi\u1ec3m, t\u0103ng chi ph\u00ed y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng trong m\u1ed9t s\u1ed1 ng\u00e0nh kinh doanh nh\u1ea5t \u0111\u1ecbnh v\u00e0 l\u00e0m t\u0103ng th\u00eam s\u1ef1 bi\u1ebfn \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi hi\u1ec7u su\u1ea5t \u0111\u1ea7u t\u01b0 v\u00e0 m\u1ee9c v\u1ed1n. ”\nR\u1ee7i ro li\u00ean t\u1ee5c t\u1eeb \u0111\u1ea1i d\u1ecbch v\u00e0 c\u00e1c ngu\u1ed3n kh\u00e1c ti\u1ebfp t\u1ee5c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 b\u1ea3o hi\u1ec3m th\u01b0\u01a1ng m\u1ea1i, c\u0169ng nh\u01b0 l\u00e3i su\u1ea5t th\u1ea5p, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u0111\u1ea7u t\u01b0 c\u1ee7a c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m. <\/p>\n\n

\"\"<\/figure>\n\n

T\u0103ng ph\u00ed b\u1ea3o hi\u1ec3m: Quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n\n

M\u1ed9t n\u0103m sau \u0111\u1ea1i d\u1ecbch COVID-19, kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd kh\u00f4ng bao gi\u1edd c\u00f3 th\u1ec3 l\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c.\nNhi\u1ec1u v\u1ea5n \u0111\u1ec1 trong s\u1ed1 n\u00e0y li\u00ean quan \u0111\u1ebfn ph\u1ea1m vi b\u1ea3o hi\u1ec3m ho\u1eb7c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft b\u1eb1ng c\u00e1ch gi\u00e1o d\u1ee5c t\u1ed1t h\u01a1n v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 b\u1ea3o hi\u1ec3m, nh\u01b0ng c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m ph\u1ea3i hi\u1ec3u quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh th\u00f4ng \u0111i\u1ec7p c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. <\/p>\n\n

Hi\u1ec3u nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t<\/h3>\n\n

Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 coi vi\u1ec7c t\u0103ng gi\u00e1 b\u1ea3o hi\u1ec3m l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c c\u1ee7a ri\u00eang m\u00ecnh.<\/p>\n\n

Chi ph\u00ed b\u1ea3o hi\u1ec3m t\u0103ng \u0111\u1eb7t th\u00eam g\u00e1nh n\u1eb7ng cho m\u1ed9t s\u1ed1 ng\u00e0nh c\u00f4ng nghi\u1ec7p, bao g\u1ed3m c\u1ea3 v\u1eadn t\u1ea3i \u0111\u01b0\u1eddng b\u1ed9.\n“H\u00e0ng n\u0103m, c\u00e1c h\u00e3ng v\u1eadn t\u1ea3i \u0111ang ph\u1ea3i tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho ph\u1ea1m vi b\u1ea3o hi\u1ec3m \u00edt h\u01a1n”, Jennifer Wieroniey<\/a>, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a h\u1ed9i \u0111\u1ed3ng k\u1ebf to\u00e1n v\u00e0 t\u00e0i ch\u00ednh qu\u1ed1c gia t\u1ea1i Hi\u1ec7p h\u1ed9i V\u1eadn t\u1ea3i \u0111\u01b0\u1eddng b\u1ed9 Hoa K\u1ef3 vi\u1ebft.\nTrong khi m\u1ed9t s\u1ed1 c\u00f4ng ty v\u1eadn t\u1ea3i \u0111\u01b0\u1eddng b\u1ed9 qu\u1ea3n l\u00fd c\u00e1c chi ph\u00ed n\u00e0y, nh\u1eefng c\u00f4ng ty kh\u00e1c ph\u00e1 s\u1ea3n v\u00ec h\u1ecd kh\u00f4ng c\u00f2n c\u00f3 th\u1ec3 duy tr\u00ec t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn \u0111\u1ee7. <\/p>\n\n

V\u1eadn t\u1ea3i \u0111\u01b0\u1eddng b\u1ed9 ch\u1ec9 cung c\u1ea5p m\u1ed9t v\u00ed d\u1ee5.\nNhi\u1ec1u doanh nghi\u1ec7p kh\u00e1c c\u0169ng tung h\u1ee9ng chi ph\u00ed b\u1ea3o hi\u1ec3m v\u1edbi t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn m\u1ecfng, v\u00e0 h\u1ecd c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kh\u00f3 kh\u0103n \u0111\u1ec3 \u0111\u00f3ng c\u1eeda khi chi ph\u00ed v\u01b0\u1ee3t qu\u00e1 kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n kinh doanh c\u1ee7a h\u1ecd.\nSau khi c\u00e1c doanh nghi\u1ec7p ng\u1eebng ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u00e1c bi\u1ec7n ph\u00e1p kh\u00e1c nh\u1eb1m h\u1ea1n ch\u1ebf s\u1ef1 l\u00e2y lan c\u1ee7a COVID-19, nhi\u1ec1u doanh nghi\u1ec7p \u0111ang c\u00e2n nh\u1eafc c\u00e1c l\u1ef1a ch\u1ecdn kh\u00f3 kh\u0103n n\u00e0y. <\/p>\n\n

M\u1ed9t s\u1ed1 ch\u1ee7 doanh nghi\u1ec7p c\u0169ng \u0111\u00e3 th\u1ea5t v\u1ecdng v\u1edbi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd.\nTrong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, c\u00e1c doanh nghi\u1ec7p \u0111\u01b0\u1ee3c b\u1ea3o hi\u1ec3m \u0111\u1ebfn b\u00e0n \u0111\u00e3 tin r\u1eb1ng c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd s\u1ebd kh\u00f4ng gi\u00fap h\u1ecd hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd ho\u1eb7c gi\u1ea3i quy\u1ebft c\u00e1c y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng, Sara Costantini<\/a>, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh t\u1ea1i CRIF Decision Solutions, V\u01b0\u01a1ng qu\u1ed1c Anh v\u00e0 Ireland cho bi\u1ebft. <\/p>\n\n

\u0110\u1ea1i d\u1ecbch mang \u0111\u1ebfn “c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd h\u01a1n \u0111\u1ec3 l\u1ea5y l\u1ea1i ni\u1ec1m tin v\u00e0 \u0111\u1ed1i m\u1eb7t v\u1edbi giai \u0111o\u1ea1n m\u1edbi n\u00e0y”, Costantini n\u00f3i.<\/p>\n\n

\u0110\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, g\u1eb7p g\u1ee1 h\u1ecd \u1edf n\u01a1i h\u1ecd \u0111ang \u1edf<\/h3>\n\n

Hi\u1ec3u \u0111\u01b0\u1ee3c th\u00f3i quen mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o do h\u1eadu qu\u1ea3 c\u1ee7a COVID-19 v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng kh\u00e1c c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m g\u1eb7p g\u1ee1 kh\u00e1ch h\u00e0ng \u1edf n\u01a1i h\u1ecd \u0111ang \u1edf, di\u1ec5n gi\u1ea3 b\u00e1n h\u00e0ng truy\u1ec1n \u0111\u1ed9ng l\u1ef1c Andy Preston<\/a> cho bi\u1ebft.<\/p>\n\n

\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u c\u00e1ch kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh mua g\u00ec v\u00e0 mua nh\u01b0 th\u1ebf n\u00e0o, “b\u1edfi v\u00ec n\u1ebfu kh\u00f4ng, ch\u00fang t\u00f4i s\u1ebd s\u1eed d\u1ee5ng t\u00e2m l\u00fd b\u00e1n h\u00e0ng r\u1ea5t c\u0169 \u0111\u00f3 l\u00e0 c\u1ed1 g\u1eafng \u00e9p bu\u1ed9c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 mua theo m\u1ed9t c\u00e1ch kh\u00e1c”, Preston n\u00f3i.<\/p>\n\n

B\u1ea3o hi\u1ec3m theo y\u00eau c\u1ea7u, k\u1ebft h\u1ee3p v\u1edbi cam k\u1ebft gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng, c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m g\u1eb7p g\u1ee1 kh\u00e1ch h\u00e0ng \u1edf n\u01a1i h\u1ecd \u0111ang \u1edf.<\/p>\n\n

“Ng\u00e0y nay, v\u1edbi kh\u00f3 kh\u0103n trong vi\u1ec7c th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 k\u1ebf ho\u1ea1ch ng\u1eafn h\u1ea1n ho\u1eb7c trung h\u1ea1n n\u00e0o, h\u01a1n bao gi\u1edd h\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd ch\u1ec9 t\u00ecm mua nh\u1eefng g\u00ec h\u1ecd c\u1ea7n v\u00e0 c\u00f3 th\u1ec3 ch\u1ec9 khi h\u1ecd c\u1ea7n”, Costantini n\u00f3i.\nKhi kh\u00e1ch h\u00e0ng bi\u1ebft ch\u00ednh x\u00e1c l\u00fd do t\u1ea1i sao h\u1ecd c\u1ea7n m\u1ed9t s\u1ed1 lo\u1ea1i b\u1ea3o hi\u1ec3m nh\u1ea5t \u0111\u1ecbnh, h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ch\u1ea5p nh\u1eadn b\u1ea3o hi\u1ec3m \u0111\u00f3, m\u1eb7c d\u00f9 ph\u00ed b\u1ea3o hi\u1ec3m cao h\u01a1n. <\/p>\n\n

\"\"<\/figure>\n\n

Truy\u1ec1n \u0111\u1ea1t gi\u00e1 tr\u1ecb khi ph\u00ed b\u1ea3o hi\u1ec3m t\u0103ng<\/h2>\n\n

Kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m th\u01b0\u1eddng b\u1ecb nh\u1ea7m l\u1eabn b\u1edfi s\u1ef1 ph\u1ee9c t\u1ea1p c\u1ee7a b\u1ea3o hi\u1ec3m.\nH\u1ecd c\u0169ng c\u00f3 th\u1ec3 kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3, \u0111\u1eb7c bi\u1ec7t n\u1ebfu h\u1ecd ch\u01b0a c\u1ea7n n\u1ed9p \u0111\u01a1n khi\u1ebfu n\u1ea1i theo m\u1ed9t ch\u00ednh s\u00e1ch c\u1ee5 th\u1ec3. <\/p>\n\n

\u0110\u1ec3 truy\u1ec1n \u0111\u1ea1t gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00e0 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c b\u1ea3o hi\u1ec3m, h\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 l\u00e0m s\u00e1ng t\u1ecf nhi\u1ec1u c\u00e1ch b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 cho doanh nghi\u1ec7p.<\/p>\n\n

T\u1eadp trung v\u00e0o ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/h3>\n\n

Ni\u1ec1m tin l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft cho m\u1ed1i quan h\u1ec7 gi\u1eefa kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m v\u00e0 c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i, n\u01a1i kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 \u0111\u00e3 \u0111\u1ea7u t\u01b0 nhi\u1ec1u n\u0103m n\u1ed7 l\u1ef1c c\u0169ng nh\u01b0 h\u00e0ng ng\u00e0n ho\u1eb7c h\u00e0ng tri\u1ec7u \u0111\u00f4 la v\u00e0o doanh nghi\u1ec7p c\u1ee7a h\u1ecd.<\/p>\n\n

Ni\u1ec1m tin l\u00e0 “s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t m\u1ed1i quan h\u1ec7 \u0111\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng theo th\u1eddi gian, tr\u00ean m\u1ed9t h\u1ec7 sinh th\u00e1i c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac, bao g\u1ed3m ti\u1ebfp th\u1ecb, t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd ho\u1eb7c nh\u00e0 ph\u00e2n ph\u1ed1i, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn v\u00e0 tuy\u00ean b\u1ed1”, John Jones v\u00e0 Abhijit Mukhopadhyay<\/a> vi\u1ebft trong Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 Kinh doanh.<\/p>\n\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 tin c\u1eady l\u00e2u d\u00e0i, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m ph\u1ea3i duy tr\u00ec k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd theo th\u1eddi gian.\n\u0110\u1ec3 c\u00f3 th\u1eddi gian x\u00e2y d\u1ef1ng l\u00f2ng tin, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m ph\u1ea3i truy\u1ec1n \u0111\u1ea1t gi\u00e1 tr\u1ecb \u0111\u1ee7 t\u1ed1t \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd ch\u1ecdn gia h\u1ea1n h\u1ee3p \u0111\u1ed3ng thay v\u00ec mua b\u1ea3o hi\u1ec3m v\u1edbi m\u1ed9t c\u00f4ng ty b\u1ea3o hi\u1ec3m kh\u00e1c. <\/p>\n\n

M\u1ed9t c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m l\u00e0 gi\u00fap h\u1ecd hi\u1ec3u t\u1ed5ng chi ph\u00ed r\u1ee7i ro v\u00e0 c\u00e1ch c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn chi ph\u00ed \u0111\u00f3, bao g\u1ed3m gi\u00e1 tr\u1ecb c\u1ee7a qu\u1ea3n l\u00fd r\u1ee7i ro, Bart Shachnow<\/a>, gi\u00e1m \u0111\u1ed1c hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng t\u1ea1i Zurich cho bi\u1ebft.<\/p>\n\n

“Qu\u1ea3n l\u00fd r\u1ee7i ro l\u00e0 m\u1ed9t c\u00f4ng ty \u0111\u1ea7u t\u01b0 c\u1ea7n th\u1ef1c hi\u1ec7n, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00f4ng ch\u1eafc ch\u1eafn n\u00e0y. Nh\u00e2n vi\u00ean s\u1ebd t\u1eeb ch\u1ed1i l\u00e0m vi\u1ec7c cho c\u00e1c c\u00f4ng ty c\u00f3 \u0111i\u1ec1u ki\u1ec7n l\u00e0m vi\u1ec7c kh\u00f4ng an to\u00e0n v\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01a1n gi\u1ea3n t\u1eeb ch\u1ed1i l\u00e0m \u0103n v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c khi\u1ebfn nh\u00e2n vi\u00ean ho\u1eb7c kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd g\u1eb7p r\u1ee7i ro”, Shachnow n\u00f3i.<\/p>\n\n

B\u1eb1ng c\u00e1ch gi\u00e1o d\u1ee5c c\u00e1c doanh nghi\u1ec7p v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a qu\u1ea3n l\u00fd r\u1ee7i ro v\u00e0 vai tr\u00f2 c\u1ee7a b\u1ea3o hi\u1ec3m, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 ti\u1ebft ch\u1ebf tin t\u1ee9c v\u1ec1 ph\u00ed b\u1ea3o hi\u1ec3m t\u0103ng v\u1edbi s\u1ef1 hi\u1ec3u bi\u1ebft r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 ch\u00ednh x\u00e1c c\u00e1ch c\u00e1c kho\u1ea3n ph\u00ed b\u1ea3o hi\u1ec3m \u0111\u00f3 mang l\u1ea1i l\u1ee3i \u00edch cho doanh nghi\u1ec7p.<\/p>\n\n

\u0110\u1ed1i x\u1eed v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c ph\u00e1p l\u00fd nh\u01b0 c\u01a1 h\u1ed9i gi\u1ea3ng d\u1ea1y<\/h3>\n\n

C\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c ph\u00e1p l\u00fd khi h\u1ecd b\u01b0\u1edbc v\u00e0o n\u0103m 2021.\nM\u1ed9t s\u1ed1 li\u00ean quan \u0111\u1ebfn \u0111\u1ea1i d\u1ecbch, ch\u1eb3ng h\u1ea1n nh\u01b0 h\u00e0nh vi c\u1ee7a c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 h\u1ee3p \u0111\u1ed3ng khi \u0111\u1ed1i m\u1eb7t v\u1edbi cu\u1ed9c kh\u1ee7ng ho\u1ea3ng ch\u01b0a t\u1eebng c\u00f3 n\u00e0y khi x\u1eed l\u00fd b\u1ea3o hi\u1ec3m kinh doanh.\nTranh ch\u1ea5p y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn COVID-19 c\u0169ng c\u00f3 th\u1ec3 gia t\u0103ng khi c\u00e1c doanh nghi\u1ec7p m\u1edf c\u1eeda tr\u1edf l\u1ea1i. <\/p>\n\n

Tuy nhi\u00ean, m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean b\u00e0n ngay c\u1ea3 tr\u01b0\u1edbc khi \u0111\u1ea1i d\u1ecbch x\u1ea3y ra, Gary Shaw v\u00e0 Neal Baumann<\/a> t\u1ea1i Deloitte vi\u1ebft.\nCh\u00fang bao g\u1ed3m c\u00f4ng vi\u1ec7c qu\u1ea3n l\u00fd v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, b\u1ea5t \u1ed5n x\u00e3 h\u1ed9i, bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu v\u00e0 an ninh m\u1ea1ng. <\/p>\n\n

M\u1eb7c d\u00f9 c\u00e1c l\u0129nh v\u1ef1c ph\u00e1p l\u00fd n\u00e0y c\u00f3 th\u1ec3 ph\u1ee9c t\u1ea1p, nh\u01b0ng ch\u00fang c\u0169ng mang \u0111\u1ebfn c\u01a1 h\u1ed9i gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ee9ng minh gi\u00e1 tr\u1ecb b\u1ea3o hi\u1ec3m ph\u00f9 h\u1ee3p cung c\u1ea5p.\nV\u00ed d\u1ee5: gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea3o hi\u1ec3m \u0111\u1ed1i v\u1edbi r\u1ee7i ro an ninh m\u1ea1ng v\u00e0 quy\u1ec1n ri\u00eang t\u01b0 c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd \u0111ang b\u1ea3o hi\u1ec3m cho nh\u1eefng r\u1ee7i ro m\u00e0 h\u1ecd th\u1ef1c s\u1ef1 g\u1eb7p ph\u1ea3i.\nV\u1edbi nh\u1eefng r\u1ee7i ro n\u00e0y, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau kinh doanh, Joe Ucuzoglu v\u00e0 John Hagel III<\/a> l\u01b0u \u00fd trong Harvard Business Review. <\/p>\n\n

Kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng n\u00e0o th\u00edch tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho b\u1ea3o hi\u1ec3m.\nTuy nhi\u00ean, v\u1edbi s\u1ef1 hi\u1ec3u bi\u1ebft r\u00f5 r\u00e0ng v\u1ec1 gi\u00e1 tr\u1ecb li\u00ean quan \u0111\u1ebfn b\u1ea3o hi\u1ec3m th\u01b0\u01a1ng m\u1ea1i, kh\u00e1ch h\u00e0ng s\u1ebd th\u1ea5y d\u1ec5 d\u00e0ng h\u01a1n \u0111\u1ec3 v\u01b0\u1ee3t qua gi\u00e1 cao h\u01a1n.\nC\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m hi\u1ec3u r\u00f5 h\u01a1n quan \u0111i\u1ec3m v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd d\u1ec5 d\u00e0ng truy\u1ec1n \u0111\u1ea1t gi\u00e1 tr\u1ecb h\u01a1n. <\/p>\n\n

\u1ea2nh: Diego Vito Cervo\/\u00a9123RF.com, rido\/\u00a9123RF.com, Vittaya Sinlapasart\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

T\u0103ng ph\u00ed b\u1ea3o hi\u1ec3m l\u00e0 m\u1ed9t kh\u00f3 kh\u0103n cho kh\u00e1ch h\u00e0ng. T\u1eeb quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng, h\u1ecd \u0111ang tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho c\u00f9ng m\u1ed9t ph\u1ea1m vi b\u1ea3o hi\u1ec3m, c\u00f3 ngh\u0129a l\u00e0 h\u1ecd \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c \u00edt gi\u00e1 tr\u1ecb h\u01a1n tr\u00ean m\u1ed7i \u0111\u00f4 la tr\u00ean chi ti\u00eau b\u1ea3o hi\u1ec3m th\u01b0\u01a1ng m\u1ea1i c\u1ee7a h\u1ecd. Tuy […]<\/p>\n","protected":false},"featured_media":9495,"template":"","insight-category":[],"class_list":["post-19448","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/19448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media\/9495"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=19448"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=19448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}