{"id":19352,"date":"2024-09-20T09:18:14","date_gmt":"2024-09-20T14:18:14","guid":{"rendered":"https:\/\/bolttech.io\/insight\/cong-nghe-thuc-te-mo-rong-xr-co-the-thay-doi-bao-hiem-pc-nhu-the-nao\/"},"modified":"2024-09-20T09:18:21","modified_gmt":"2024-09-20T14:18:21","slug":"cong-nghe-thuc-te-mo-rong-xr-co-the-thay-doi-bao-hiem-pc-nhu-the-nao","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/vi\/insights\/cong-nghe-thuc-te-mo-rong-xr-co-the-thay-doi-bao-hiem-pc-nhu-the-nao\/","title":{"rendered":"C\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf m\u1edf r\u1ed9ng (XR) c\u00f3 th\u1ec3 thay \u0111\u1ed5i b\u1ea3o hi\u1ec3m P&C nh\u01b0 th\u1ebf n\u00e0o"},"content":{"rendered":"\n

C\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf m\u1edf r\u1ed9ng (XR) thay \u0111\u1ed5i c\u00e1ch ch\u00fang ta t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u1ef1c t\u1ebf h\u00e0ng ng\u00e0y b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00eam th\u00f4ng tin, thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 t\u1ea1o m\u00f4i tr\u01b0\u1eddng \u1ea3o \u0111\u1ec3 h\u1ed7 tr\u1ee3 ch\u00fang ta th\u1ef1c hi\u1ec7n c\u00e1c nhi\u1ec7m v\u1ee5.<\/p>\n\n

B\u1edfi v\u00ec c\u00e1c c\u00f4ng c\u1ee5 XR r\u1ea5t linh ho\u1ea1t, ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tri\u1ec3n khai theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau v\u00e0 cho nhi\u1ec1u m\u1ee5c \u0111\u00edch kh\u00e1c nhau.\nC\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m t\u00e0i s\u1ea3n v\u00e0 th\u01b0\u01a1ng vong c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 XR \u0111\u1ec3 gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng, n\u00e2ng cao chuy\u00ean m\u00f4n c\u1ee7a \u0111\u1ea1i l\u00fd v\u00e0 nh\u00e0 m\u00f4i gi\u1edbi, hi\u1ec3u c\u00e1c chi ti\u1ebft b\u1ea3o l\u00e3nh ph\u00e1t h\u00e0nh c\u1ea7n thi\u1ebft v\u00e0 h\u01a1n th\u1ebf n\u1eefa. <\/p>\n\n

G\u1eb7p g\u1ee1 c\u00e1c c\u00f4ng ngh\u1ec7 nh\u1eadp vai: VR, AR, MR<\/h2>\n\n

Th\u1ef1c t\u1ebf m\u1edf r\u1ed9ng l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 t\u1ea5t c\u1ea3 c\u00e1c d\u1ea1ng c\u00f4ng ngh\u1ec7 nh\u1eadp vai, bao g\u1ed3m th\u1ef1c t\u1ebf \u1ea3o (VR), th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR), th\u1ef1c t\u1ebf h\u1ed7n h\u1ee3p (MR) v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c t\u0103ng c\u01b0\u1eddng th\u1ef1c t\u1ebf kh\u00e1c.<\/p>\n\n

“C\u00e1i t\u00ean n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb th\u1ef1c t\u1ebf l\u00e0 h\u1ecd c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a m\u1ecdi ng\u01b0\u1eddi b\u1eb1ng c\u00e1ch pha tr\u1ed9n th\u1ebf gi\u1edbi th\u1ef1c v\u00e0 \u1ea3o”, Jean Chalopin v\u00e0 Robin Trehan<\/a> c\u1ee7a Deltec International Group vi\u1ebft.<\/p>\n\n

Danh m\u1ee5c bao qu\u00e1t c\u1ee7a th\u1ef1c t\u1ebf m\u1edf r\u1ed9ng bao g\u1ed3m c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 th\u1ef1c t\u1ebf \u1ea3o v\u00e0 t\u0103ng c\u01b0\u1eddng, c\u0169ng nh\u01b0 c\u00e1c t\u00f9y ch\u1ecdn th\u1ef1c t\u1ebf h\u1ed7n h\u1ee3p.\nTrong m\u1ecdi tr\u01b0\u1eddng h\u1ee3p, “c\u00f4ng ngh\u1ec7 nh\u1eadp vai, ho\u1eb7c XR, m\u1edf r\u1ed9ng th\u1ef1c t\u1ebf m\u00e0 ch\u00fang ta tr\u1ea3i nghi\u1ec7m b\u1eb1ng c\u00e1ch h\u1ee3p nh\u1ea5t th\u1ebf gi\u1edbi \u1ea3o v\u00e0 ‘th\u1ef1c’, ho\u1eb7c b\u1eb1ng c\u00e1ch t\u1ea1o ra tr\u1ea3i nghi\u1ec7m ho\u00e0n to\u00e0n nh\u1eadp vai”, Thomas Alsop<\/a> t\u1ea1i Statista vi\u1ebft. <\/p>\n\n

Khi c\u00e1c doanh nghi\u1ec7p t\u00ecm th\u1ea5y nh\u1eefng \u1ee9ng d\u1ee5ng m\u1edbi cho c\u00e1c c\u00f4ng ngh\u1ec7 n\u00e0y, th\u1ecb tr\u01b0\u1eddng xung quanh ch\u00fang ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n.\nN\u0103m 2021, th\u1ecb tr\u01b0\u1eddng XR tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111\u1ea1t 30,7 t\u1ef7 USD.\nVi\u1ec7c \u00e1p d\u1ee5ng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c c\u00f4ng ngh\u1ec7 n\u00e0y d\u1ef1 ki\u1ebfn trong v\u00f2ng ba \u0111\u1ebfn b\u1ed1n n\u0103m, Alsop vi\u1ebft. <\/p>\n\n

Th\u1ef1c t\u1ebf \u1ea3o, t\u0103ng c\u01b0\u1eddng v\u00e0 h\u1ed7n h\u1ee3p: Ch\u1ecdn tr\u1ea3i nghi\u1ec7m c\u1ee7a b\u1ea1n<\/h3>\n\n

Th\u1ef1c t\u1ebf \u1ea3o v\u1eadn chuy\u1ec3n ng\u01b0\u1eddi d\u00f9ng t\u1eeb m\u00f4i tr\u01b0\u1eddng v\u1eadt l\u00fd m\u00e0 h\u1ecd s\u1ed1ng sang m\u1ed9t m\u00f4i tr\u01b0\u1eddng m\u1edbi, \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi m\u00e1y t\u00ednh.\nB\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng tai nghe th\u1ef1c t\u1ebf \u1ea3o v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m m\u1ed9t th\u1ef1c t\u1ebf kh\u00e1c v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 trong th\u1ef1c t\u1ebf \u0111\u00f3. <\/p>\n\n

Th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng b\u1eaft \u0111\u1ea7u v\u1edbi th\u1ebf gi\u1edbi th\u1ef1c l\u00e0m c\u01a1 s\u1edf, sau \u0111\u00f3 th\u00eam th\u00f4ng tin.\nTh\u00f4ng tin n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m ch\u00fa th\u00edch, h\u01b0\u1edbng d\u1eabn chuy\u1ec3n \u0111\u1ed9ng ho\u1eb7c d\u1eef li\u1ec7u kh\u00e1c \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u \u0111\u01b0\u1ee3c m\u00f4i tr\u01b0\u1eddng v\u1eadt l\u00fd theo nh\u1eefng c\u00e1ch m\u1edbi. <\/p>\n\n

M\u1ed9t \u1ee9ng d\u1ee5ng h\u00e0ng ng\u00e0y c\u1ee7a c\u00f4ng ngh\u1ec7 AR l\u00e0 t\u0103ng c\u01b0\u1eddng camera l\u00f9i xe.\nTrong nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n, camera kh\u00f4ng ch\u1ec9 hi\u1ec3n th\u1ecb nh\u1eefng g\u00ec ph\u00eda sau xe m\u00e0 c\u00f2n cung c\u1ea5p m\u1ed9t l\u1edbp ph\u1ee7 cho th\u1ea5y c\u00e1ch xe n\u00ean di chuy\u1ec3n ho\u1eb7c r\u1ebd ho\u1eb7c l\u00e0m n\u1ed5i b\u1eadt c\u00e1c v\u1eadt th\u1ec3 tr\u00ean \u0111\u01b0\u1eddng \u0111i c\u1ee7a xe. <\/p>\n\n

Th\u1ef1c t\u1ebf h\u1ed7n h\u1ee3p th\u01b0\u1eddng t\u00ecm th\u1ea5y m\u1ed9t n\u1ec1n t\u1ea3ng trung gian gi\u1eefa th\u1ef1c t\u1ebf \u1ea3o v\u00e0 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng.\nTrong m\u00f4i tr\u01b0\u1eddng th\u1ef1c t\u1ebf h\u1ed7n h\u1ee3p, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 th\u1ea5y m\u00f4i tr\u01b0\u1eddng v\u1eadt l\u00fd c\u1ee7a h\u1ecd v\u1edbi c\u00e1c l\u1edbp ph\u1ee7 k\u1ef9 thu\u1eadt s\u1ed1 m\u00e0 h\u1ecd c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c.\nV\u00ed d\u1ee5: ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng th\u1ef1c t\u1ebf h\u1ed7n h\u1ee3p trong b\u1ea3o t\u00e0ng ngh\u1ec7 thu\u1eadt c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y b\u1ee9c tranh h\u1ecd \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc m\u1eb7t, nh\u01b0ng c\u0169ng th\u1ea5y l\u1edbp ph\u1ee7 k\u1ef9 thu\u1eadt s\u1ed1 cho ph\u00e9p h\u1ecd ph\u00f3ng to c\u00e1c ph\u1ea7n c\u1ee7a b\u1ee9c tranh, t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 l\u1ecbch s\u1eed c\u1ee7a n\u00f3 ho\u1eb7c so s\u00e1nh n\u00f3 v\u1edbi c\u00e1c t\u00e1c ph\u1ea9m kh\u00e1c c\u1ee7a c\u00f9ng m\u1ed9t ngh\u1ec7 s\u0129. <\/p>\n\n

\u0110\u01b0a c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf m\u1edf r\u1ed9ng v\u00e0o ho\u1ea1t \u0111\u1ed9ng<\/h3>\n\n

C\u00e1c c\u00f4ng ngh\u1ec7 b\u1ea5t \u0111\u1ed9ng s\u1ea3n m\u1edf r\u1ed9ng \u0111\u00e3 \u0111\u01b0\u1ee3c tri\u1ec3n khai trong m\u1ed9t s\u1ed1 ng\u00e0nh c\u00f4ng nghi\u1ec7p.\nH\u1ecd \u0111\u00e3 ch\u1ee9ng minh gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd trong ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, v\u00ed d\u1ee5, n\u01a1i h\u1ecd cho ph\u00e9p c\u00e1c b\u00e1c s\u0129 ph\u1eabu thu\u1eadt \u0111i s\u00e2u v\u00e0o MRI v\u00e0 c\u00e1c h\u00ecnh \u1ea3nh kh\u00e1c \u0111\u1ec3 t\u1ea1o ra c\u00e1c k\u1ebf ho\u1ea1ch ph\u1eabu thu\u1eadt chi ti\u1ebft c\u1ee5 th\u1ec3 cho b\u1ec7nh nh\u00e2n \u0111\u00f3 v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd.\nC\u00e1c nh\u00e0 b\u00e1n l\u1ebb nh\u01b0 Wal-Mart s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 XR \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng c\u00e1c bu\u1ed5i \u0111\u00e0o t\u1ea1o, cho ph\u00e9p nh\u00e2n vi\u00ean m\u1edbi l\u01b0u gi\u1eef nhi\u1ec1u th\u00f4ng tin h\u01a1n v\u00e0 th\u1ef1c h\u00e0nh c\u00e1c k\u1ef9 n\u0103ng tr\u01b0\u1edbc khi \u0111\u01b0a h\u1ecd v\u00e0o l\u00e0m vi\u1ec7c trong th\u1ebf gi\u1edbi th\u1ef1c. <\/p>\n\n

S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa k\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n trong c\u00e1c nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3 c\u1ee7a ng\u00e0nh v\u00e0 t\u0103ng c\u01b0\u1eddng giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng cho ph\u00e9p c\u00e1c c\u00f4ng ngh\u1ec7 XR ti\u1ebfp c\u1eadn trung t\u00e2m c\u1ee7a ch\u00ednh m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00e0 kh\u00e1ch h\u00e0ng.\nNh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng thay \u0111\u1ed5i c\u1ea3 c\u00e1ch th\u1ee9c kinh doanh c\u1ee7a c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00e0 c\u00e1ch kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m m\u1ed1i quan h\u1ec7 b\u1ea3o hi\u1ec3m. <\/p>\n\n

\"\"<\/figure>\n\n

XR Tech c\u00f3 th\u1ec3 l\u00e0m g\u00ec cho c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m P&C?<\/h2>\n\n

M\u1ed9t \u1ee9ng d\u1ee5ng ti\u1ec1m n\u0103ng c\u00f3 gi\u00e1 tr\u1ecb cho c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf m\u1edf r\u1ed9ng l\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0o quy tr\u00ecnh b\u1ea3o hi\u1ec3m v\u00e0 gi\u00e1o d\u1ee5c h\u1ecd v\u1ec1 c\u00e1c l\u1ef1a ch\u1ecdn b\u1ea3o hi\u1ec3m v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang.<\/p>\n\n

M\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ecdc v\u00e0 nh\u00e0 tuy\u1ec3n d\u1ee5ng Hoa K\u1ef3 \u0111\u00e3 ch\u1ee9ng minh l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng XR \u0111\u1ec3 d\u1ea1y m\u1ed9t s\u1ed1 m\u00f4n h\u1ecdc nh\u1ea5t \u0111\u1ecbnh ho\u1eb7c \u0111\u00e0o t\u1ea1o c\u00f4ng nh\u00e2n.\n“C\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 XR c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c kh\u00e1m ph\u00e1 trong m\u00f4i tr\u01b0\u1eddng t\u1eeb xa c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m gi\u1ea3ng d\u1ea1y v\u00e0 h\u1ecdc t\u1eadp, t\u0103ng c\u01b0\u1eddng \u0111\u1ed9ng l\u1ef1c v\u00e0 s\u1ef1 tham gia c\u1ee7a sinh vi\u00ean ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 l\u00e0m cho ho\u1ea1t \u0111\u1ed9ng h\u1ecdc t\u1eadp tr\u1edf n\u00ean m\u1edbi l\u1ea1 ho\u1eb7c th\u00fa v\u1ecb h\u01a1n”, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u Melyssa Eigen, Sandra Cortesi v\u00e0 Alexa Hasse<\/a> t\u1ea1i Trung t\u00e2m Internet v\u00e0 X\u00e3 h\u1ed9i Berkman Klein c\u1ee7a \u0110\u1ea1i h\u1ecdc Harvard l\u01b0u \u00fd. <\/p>\n\n

T\u01b0\u01a1ng t\u1ef1, c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng c\u00e1c c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf m\u1edf r\u1ed9ng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c b\u00e1c s\u0129 kh\u00f4ng ch\u1ec9 \u0111i\u1ec1u tr\u1ecb c\u00e1c t\u00ecnh tr\u1ea1ng y t\u1ebf c\u1ee7a b\u1ec7nh nh\u00e2n m\u00e0 c\u00f2n thu h\u00fat h\u1ecd v\u00e0o qu\u00e1 tr\u00ecnh ch\u0103m s\u00f3c c\u1ee7a ch\u00ednh h\u1ecd.\nNh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y “cung c\u1ea5p m\u1ed9t kh\u00eda c\u1ea1nh h\u1ea5p d\u1eabn, nh\u1eadp vai v\u00e0 th\u00fa v\u1ecb cho qu\u00e1 tr\u00ecnh tr\u1ecb li\u1ec7u v\u00e0 cung c\u1ea5p d\u1eef li\u1ec7u cho b\u00e1c s\u0129 l\u00e2m s\u00e0ng ngay l\u1eadp t\u1ee9c \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng ti\u1ebfn tr\u00ecnh v\u00e0 k\u1ebft qu\u1ea3 th\u1ef1c s\u1ef1”, Eran Orr<\/a>, ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 CEO t\u1ea1i XRHealth vi\u1ebft. <\/p>\n\n

Nh\u1eefng l\u1ee3i \u00edch n\u00e0y c\u0169ng c\u00f3 s\u1eb5n cho c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m P&C s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 XR.\nC\u00e1c c\u00f4ng c\u1ee5 th\u1ef1c t\u1ebf m\u1edf r\u1ed9ng gi\u00fap kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng ty b\u1ea3o hi\u1ec3m k\u1ebft n\u1ed1i d\u1ec5 d\u00e0ng h\u01a1n ngay c\u1ea3 \u1edf kho\u1ea3ng c\u00e1ch xa.\nH\u1ecd c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ph\u1ea1m vi b\u1ea3o hi\u1ec3m h\u1ecd c\u1ea7n v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng.\nCh\u00fang th\u1eadm ch\u00ed c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 l\u00e0m cho qu\u00e1 tr\u00ecnh mua b\u1ea3o hi\u1ec3m tr\u1edf n\u00ean h\u1ea5p d\u1eabn v\u00e0 c\u00f3 \u00fd ngh\u0129a h\u01a1n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng cho c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m. <\/p>\n\n

C\u00e1c c\u00f4ng c\u1ee5 XR c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng.\nV\u00ed d\u1ee5: b\u00e1o c\u00e1o<\/a> c\u1ee7a Accenture m\u00f4 t\u1ea3 c\u00e1c t\u00ecnh hu\u1ed1ng trong \u0111\u00f3 kho\u1ea3ng c\u00e1ch l\u00e0m t\u0103ng th\u00eam chi ph\u00ed b\u1ea3o hi\u1ec3m v\u00e0 kh\u00e1ch h\u00e0ng, nh\u01b0 nhu c\u1ea7u \u0111\u00e1nh gi\u00e1 t\u00e0i s\u1ea3n \u1edf c\u00e1c khu v\u1ef1c xa x\u00f4i, cung c\u1ea5p \u0111\u00e0o t\u1ea1o c\u1ea3i thi\u1ec7n cho c\u00e1c \u0111\u1ea1i l\u00fd ho\u1eb7c cung c\u1ea5p l\u1eddi khuy\u00ean c\u00e1 nh\u00e2n cho kh\u00e1ch h\u00e0ng. <\/p>\n\n

Khi c\u00f4ng ngh\u1ec7 cung c\u1ea5p th\u00f4ng tin v\u00e0 c\u1ea3i thi\u1ec7n giao ti\u1ebfp, n\u00f3 c\u0169ng c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 theo d\u00f5i KPI li\u00ean quan \u0111\u1ebfn t\u01b0\u01a1ng t\u00e1c gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng ty b\u1ea3o hi\u1ec3m.\nTheo d\u00f5i KPI nh\u01b0 v\u1eady \u0111\u00e3 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a m\u1ed9t s\u1ed1 h\u1ec7 th\u1ed1ng XR \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e0o t\u1ea1o ho\u1eb7c gi\u00e1o d\u1ee5c nh\u00e2n vi\u00ean, Joe Dlugosz<\/a>, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh t\u00e0i kho\u1ea3n t\u1ea1i Roundtable Learning vi\u1ebft. <\/p>\n\n

C\u00e1c c\u00f4ng ngh\u1ec7 kh\u00e1c nhau hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u1ec3 c\u1ea3i thi\u1ec7n quy tr\u00ecnh khi\u1ebfu n\u1ea1i, bao g\u1ed3m tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 h\u1ecdc m\u00e1y.\nTrong t\u01b0\u01a1ng lai, “ki\u1ec3m tra k\u1ef9 thu\u1eadt ho\u1eb7c VAIP (ch\u01b0\u01a1ng tr\u00ecnh \u0111i\u1ec1u ch\u1ec9nh v\u00e0 ki\u1ec3m tra \u1ea3o) s\u1ebd h\u1ee3p nh\u1ea5t c\u00e1c d\u1ecbch v\u1ee5, bao g\u1ed3m c\u1ea3 vi\u1ec7c s\u1eed d\u1ee5ng nh\u00e2n vi\u00ean \u0111i\u1ec1u ch\u1ec9nh \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p”, c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n b\u1ea3o hi\u1ec3m Stephen Applebaum v\u00e0 Vincent Romans<\/a> vi\u1ebft trong m\u1ed9t b\u00e0i b\u00e1o L\u00e3nh \u0111\u1ea1o t\u01b0 t\u01b0\u1edfng b\u1ea3o hi\u1ec3m n\u0103m 2020.\nS\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 XR theo c\u00e1ch n\u00e0y c\u00f3 th\u1ec3 gi\u1ea3m 35% chi ph\u00ed \u0111i\u1ec1u ch\u1ec9nh y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng v\u00e0 cho ph\u00e9p c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m ho\u00e0n th\u00e0nh y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng nhanh h\u01a1n. <\/p>\n\n

C\u00e1c c\u00f4ng ngh\u1ec7 XR c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng c\u01b0\u1eddng to\u00e0n b\u1ed9 m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng, t\u1eeb nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng trong vi\u1ec7c nghi\u00ean c\u1ee9u ph\u1ea1m vi b\u1ea3o hi\u1ec3m c\u1ea7n thi\u1ebft \u0111\u1ebfn x\u1eed l\u00fd khi\u1ebfu n\u1ea1i.\nC\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 tri\u1ec3n khai c\u00e1c c\u00f4ng ngh\u1ec7 n\u00e0y khi c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee5 th\u1ec3. <\/p>\n\n

\"\"<\/figure>\n\n

\u00c1p d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 n\u00e2ng cao chuy\u00ean m\u00f4n c\u1ee7a con ng\u01b0\u1eddi<\/h2>\n\n

Gi\u1ed1ng nh\u01b0 nhi\u1ec1u c\u00f4ng ngh\u1ec7 m\u1edbi, XR l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5, kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p.\nGi\u00e1 tr\u1ecb t\u1ed1t nh\u1ea5t c\u1ee7a n\u00f3 \u0111\u1ebfn t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng b\u1edfi nh\u00e2n vi\u00ean c\u00f4ng ty b\u1ea3o hi\u1ec3m, \u0111\u1ea1i l\u00fd v\u00e0 m\u00f4i gi\u1edbi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau kinh doanh v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n\n

Trong c\u1ea3 hai l\u0129nh v\u1ef1c, c\u00f4ng ngh\u1ec7 XR cho th\u1ea5y nhi\u1ec1u h\u1ee9a h\u1eb9n.\n“C\u00e1c gi\u1ea3i ph\u00e1p XR t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c \u0111\u00e3 gi\u1ea3m \u0111\u00e1ng k\u1ec3 th\u1eddi gian c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ec3 ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5, cho ph\u00e9p nhanh ch\u00f3ng l\u00e0m ch\u1ee7 c\u00e1c k\u1ef9 n\u0103ng, gi\u1ea3m \u0111\u00e1ng k\u1ec3 l\u1ed7i v\u00e0 nhu c\u1ea7u g\u1ecdi d\u1ecbch v\u1ee5”, Heidi Fillmore v\u00e0 Tony Storr<\/a> c\u1ee7a IBM vi\u1ebft. <\/p>\n\n

M\u1ed9t c\u00e1ch m\u00e0 c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y c\u1ea3i thi\u1ec7n c\u00f4ng vi\u1ec7c l\u00e0 c\u1ea3i thi\u1ec7n k\u1ebft n\u1ed1i gi\u1eefa c\u00e1c chuy\u00ean gia v\u00e0 kh\u00e1ch h\u00e0ng m\u00e0 h\u1ecd ph\u1ee5c v\u1ee5.<\/p>\n\n

C\u00e1c c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf m\u1edf r\u1ed9ng c\u00f3 th\u1ec3 cung c\u1ea5p “m\u1ed9t k\u00eanh tr\u1ef1c quan phong ph\u00fa, to\u00e0n di\u1ec7n h\u01a1n” m\u00e0 c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, Vikram Singh<\/a>, t\u1ed5ng gi\u00e1m \u0111\u1ed1c v\u00e0 t\u01b0 v\u1ea5n b\u1ea3o hi\u1ec3m t\u1ea1i t\u1ed5 ch\u1ee9c gi\u1ea3i ph\u00e1p CNTT Coforge cho bi\u1ebft.\nV\u00ed d\u1ee5, c\u00f4ng ngh\u1ec7 n\u00e0y c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn th\u00f4ng tin c\u1ee7a c\u00e1c \u0111\u1ea1i l\u00fd v\u00e0 nh\u00e0 m\u00f4i gi\u1edbi trong th\u1eddi \u0111i\u1ec3m n\u00e0y.\nSau \u0111\u00f3, c\u00e1c \u0111\u1ea1i l\u00fd v\u00e0 nh\u00e0 m\u00f4i gi\u1edbi c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t t\u1ed1t h\u01a1n ho\u1eb7c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a h\u01a1n cho kh\u00e1ch h\u00e0ng. <\/p>\n\n

Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng h\u01a1n n\u1eefa k\u1ebft n\u1ed1i gi\u1eefa c\u00e1c chuy\u00ean gia con ng\u01b0\u1eddi v\u00e0 c\u00e1c c\u00f4ng ngh\u1ec7 XR m\u00e0 h\u1ecd \u00e1p d\u1ee5ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.\n“Trong nh\u1eefng n\u0103m t\u1edbi, ch\u00fang ta s\u1ebd th\u1ea5y c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m t\u1eadn d\u1ee5ng nh\u1eefng ti\u1ebfn b\u1ed9 nh\u01b0 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng v\u00e0 x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean (NLP) \u0111\u1ec3 gi\u00fap nh\u00e2n vi\u00ean c\u1ed9ng t\u00e1c v\u1edbi AI tr\u00ean quy m\u00f4 l\u1edbn”, Jean-Fran\u00e7ois Gasc<\/a>, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh b\u1ea3o hi\u1ec3m t\u1ea1i Accenture d\u1ef1 \u0111o\u00e1n. <\/p>\n\n

C\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111\u00e3 d\u1ef1a v\u00e0o nh\u1eefng l\u1ee3i \u00edch n\u00e0y v\u00e0 c\u00e1c l\u1ee3i \u00edch kh\u00e1c c\u1ee7a c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf m\u1edf r\u1ed9ng.\nM\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a Accenture v\u1edbi 623 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh b\u1ea3o hi\u1ec3m g\u1ea7n \u0111\u00e2y cho th\u1ea5y 85% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi tin r\u1eb1ng vi\u1ec7c t\u1eadn d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p XR l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 mang kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng ty b\u1ea3o hi\u1ec3m l\u1ea1i v\u1edbi nhau.\nG\u1ea7n nh\u01b0 c\u00f9ng m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m, 84%, tin r\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 XR s\u1ebd t\u1ea1o ra n\u1ec1n t\u1ea3ng m\u1edbi cho m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00e0 kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ti\u00ean phong trong c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi n\u00e0y. <\/p>\n\n

“C\u00e1c c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o v\u00e0 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng \u0111ang lo\u1ea1i b\u1ecf kho\u1ea3ng c\u00e1ch v\u1edbi con ng\u01b0\u1eddi, th\u00f4ng tin v\u00e0 tr\u1ea3i nghi\u1ec7m, thay \u0111\u1ed5i c\u00e1ch m\u1ecdi ng\u01b0\u1eddi s\u1ed1ng v\u00e0 l\u00e0m vi\u1ec7c”, Michael Costonis, Andrew Starrs v\u00e0 Emmanuel Viale<\/a> c\u1ee7a Accenture vi\u1ebft.\nC\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 n\u1eafm l\u1ea5y nh\u1eefng l\u1ee3i \u00edch n\u00e0y b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p c\u00e1c c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf m\u1edf r\u1ed9ng v\u00e0o c\u00f4ng vi\u1ec7c h\u1ecd \u0111\u00e3 l\u00e0m. <\/p>\n\n

H\u00ecnh \u1ea3nh b\u1edfi: rh2010\/\u00a9123RF.com, z1b\/\u00a9123RF.com, primagefactory\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf m\u1edf r\u1ed9ng (XR) thay \u0111\u1ed5i c\u00e1ch ch\u00fang ta t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u1ef1c t\u1ebf h\u00e0ng ng\u00e0y b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00eam th\u00f4ng tin, thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 t\u1ea1o m\u00f4i tr\u01b0\u1eddng \u1ea3o \u0111\u1ec3 h\u1ed7 tr\u1ee3 ch\u00fang ta th\u1ef1c hi\u1ec7n c\u00e1c nhi\u1ec7m v\u1ee5. B\u1edfi v\u00ec c\u00e1c c\u00f4ng c\u1ee5 XR r\u1ea5t linh ho\u1ea1t, ch\u00fang […]<\/p>\n","protected":false},"featured_media":9651,"template":"","insight-category":[],"class_list":["post-19352","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/19352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media\/9651"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=19352"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=19352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}